No, Low and Mid-Strength Drinks

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http://joinclubsoda.com/nlm
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How important is brand design to help reach new audiences?

Season 1 · Episode 21

Thursday, September 19, 2024 • Duration 45:14

PB Creative introduce a panel with brand leaders to discuss the role of creativity and design when growing your business.

With Amy Lupton from PB Creative, Imme Ermgassen from Botivo, Melanie Masarin from Ghia, Daniya Stewart from Dry Drinker and Christof Tremp from Rebels 0.0%.

The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The talks and panels were obviously amazing!

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.

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What barriers are hindering the wider adoption of low and alcohol-free options?

Season 1 · Episode 20

Thursday, September 19, 2024 • Duration 46:29

Despite the decline in alcohol consumption, the uptake of low and no-alcohol alternatives remains slower than we would like. What obstacles are blocking this category's growth, and where do they exist within the industry and beyond?

With Luke Boase from Lucky Saint, Chris Becker from Better Rhodes, Annabelle Bonus from Drinkaware, Millie Gooch from Sober Girl Society and Jo Dring from Heineken.

The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The talks and panels were obviously amazing!

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.

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What are the next trends?

Season 1 · Episode 11

Thursday, September 19, 2024 • Duration 51:53

Join a dynamic panel of industry analysts and forecasters as they reveal the cutting-edge trends set to shape the future!

With Denise Hamilton Mace from Low & No Drinker Magazine, Blake Gladman from Kam Insights, Sam Millard Head of Innovation at Beavertown, Susie Goldspink from the IWSR and Hamilton Lowe from Smiling Wolf.

Read the IWSR e-book here.

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.

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What are investors looking for?

Season 1 · Episode 10

Wednesday, September 18, 2024 • Duration 46:17

Meet a panel of real-life investors and uncover what they look for when investing in a startup.

With Melanie Hayes from Bethnal Green Ventures, Emma Biasiolo from Beringea, Gareth Bath from Distill Ventures and Geordie Hadden-Paton from Rianta, Damian McKinney from DioniLife.

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.

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The first few years: protecting a beverage brand for growth

Season 1 · Episode 9

Wednesday, September 18, 2024 • Duration 23:05

Aaron Newell from J A Kemp shares everything you need to know about protecting your brand!

J A Kemp is one of the largest European patent and trade mark attorney firms, with offices in London, Paris, Oxford, Cambridge and Munich.

Download the slides.

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.

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How do I use data to make decisons?

Season 1 · Episode 8

Wednesday, September 18, 2024 • Duration 27:02

Hear from Lou Pollitt Category & Insights Director at Lucky Saint about how they use data to make decisions.

Download the slides.

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.

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How do I recruit a great sales team?

Season 1 · Episode 7

Wednesday, September 18, 2024 • Duration 52:27

Discover strategies for navigating the challenging landscape of recruitment and ensuring you assemble the perfect sales squad. Explore various avenues for expanding your team and uncover tactics to mitigate risks while amplifying rewards.

With Jeremy May from Nice Wines, Dan I'Anson from Everleaf, Sam Cooklin Smith from Kore Drinks and Roberta McKeown Wine Controller at Molson Coors and previously Category Buying Manager for Star Pubs.

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.

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How do you find distributors, wholesalers, and retailers?

Season 1 · Episode 6

Wednesday, September 18, 2024 • Duration 49:35

With tight margins and smaller volumes, how can we encourage wholesalers and retailers to stock more low- and alcohol-free products? With Jo Zakiewicz from Everleaf, Zara Cassidy buyer from Majestic, consultant Rachel Hewlett, and Wim Boekema from World of Nix.

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.

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Can you communicate alcohol free postively? With Louise Fitzpatrick from Heineken

Season 1 · Episode 5

Wednesday, September 18, 2024 • Duration 24:14

Louise Fitzpatrick is the Strategic Growth Manager for HEINEKEN Globally. Her focus is on growth opportunities in LoNo and Beyond Beer and she shares the work they have been doing to communicate the future of low and alcohol-free options.

Note: this presentation had videos which you cannot hear on the recording - so we have taken the gaps out and put the videos on the LLAF Virtual conference webiste.

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.

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How can you grow your brand? With Emma Wykes from Pollen Projects

Season 1 · Episode 4

Wednesday, September 18, 2024 • Duration 27:05

With experience as Managing Director of Seedlip and an enviable reputation in the drinks industry Emma shares her knowledge to help you grow your brand!

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.

Read moreCollapse

No, Low and Mid-Strength Drinks – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

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Shared links between episodes and podcasts

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Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

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Related Shows Based on Content Similarities

No, Low and Mid-Strength Drinks – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other92

LinkedIn54

Google Docs2

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other92

LinkedIn54

Google Docs2