Five years. 218 episodes. 110 hours of content. To celebrate, five returning guests flip the script and interview Sani about the agentic web, the future of web optimization, and what makes this podcast tick. Kelly Wortham, Iqbal Ali, Talia Wolf, Jon MacDonald, and Shiva Manjunath each bring their own questions, their own perspectives, and a few personal ones too.

Chapters

• 00:00 - Five years of No Hacks
• 01:33 - Kelly Wortham: Why the shift to the agentic web?
• 05:17 - Kelly Wortham: The secret to being a great podcast host
• 08:57 - Iqbal Ali: Why Web MCP is a big deal
• 12:23 - Iqbal Ali: What excites you about 2026?
• 13:58 - Talia Wolf: What everyone misses about optimizing for AI agents
• 15:33 - Talia Wolf: The misleading advice in the industry
• 18:19 - Jon MacDonald: Why brands need agentic web data now
• 25:38 - Jon MacDonald: NBA All-Star Weekend hot takes
• 29:22 - Shiva Manjunath: The skeptic's case against agentic web hype
• 37:56 - Shiva Manjunath: If you were a meme
• 38:37 - What's next for No Hacks

Key Takeaways

1. AI middleware is coming to every interaction - Chrome has 3 billion browsers, Apple is putting AI into Siri across every device. There will be an AI layer between every user and every website. This is not five years away. It is happening now.
2. Web MCP could make the agentic web actually work - Current AI agents take 3-5 minutes to fill a basic form on well-coded pages. Web MCP provides a standard interface between your front end and AI agents, making interactions reliable regardless of your HTML quality.
3. Optimizing for AI agents is not a separate discipline - A fully functional website built for humans gets you 80-90% there. Accessibility, semantic HTML, schema markup, fast load times. All the basics you felt bad about skipping? They matter now more than ever.
4. Citation tracking in LLMs is misleading - Prompting an LLM 100 times and averaging your position to 4.7 is not useful data. The rankings model does not translate to AI. Bing Webmaster Tools just launched AI tracking in beta, and Google will have to follow. That is when real measurement begins.
5. Getting ready for AI agents means making your website better for humans- There is not a single reason not to do it. Better technical health, better standards compliance, better user experience. The work is the same.
6. This is not about websites going away - Stores did not go away when e-commerce arrived. Websites will not go away when AI agents arrive. But there is a new channel, and if your site is not ready for it, you can disappear from discovery entirely.

Guest Hosts

Kelly Wortham

Founder of the Test and Learn Community (TLC). Asked about the shift to the agentic web and what makes a great podcast interviewer.

Iqbal Ali

Experimentation and AI consultant, founder of Ressada. Asked about Web MCP and what excites Sani about 2026.

Talia Wolf

CRO expert, founder of GetUplift, author of "Emotional Targeting." Asked about what people miss when optimizing for AI agents and what common industry advice is wrong.

Jon MacDonald

Founder of The Good, author of three books on website optimization. Asked about why agentic web data matters for brands and shared NBA All-Star Weekend hot takes.

Shiva Manjunath

Host of the From A to B podcast. Brought the skeptic's perspective on agentic web hype and asked what meme Sani would be.

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

In the 1990s, Microsoft and Netscape fought for control of the browser, the gateway between humans and the internet. Netscape went from 90% market share to zero in five years. Now, with over 30 agentic browsers launching in under 18 months, the same war is playing out again, only this time the stakes are higher. This episode breaks down the 90s browser wars, compares the tactics to what's happening today, and explains what website owners should do about it.

Key takeaways

1. The playbook hasn't changed - Bundling, free products, proprietary lock-in, and distribution deals decided the 90s browser wars. The same tactics are playing out with agentic browsers today.
2. Google is running Microsoft's 1995 playbook - Microsoft embedded IE into Windows to protect its OS monopoly. Google is embedding Gemini into Chrome to protect its search monopoly. The browser is the defensive weapon, not the product.
3. The Chromium trap is deeper than IE bundling ever was - Most agentic browsers (Comet, Atlas, Neon) run on Google's Chromium engine. Even competitors are built on Google's foundation.
4. The prize shifted from attention to transactions - The 90s fight was about what people see. The agentic browser fight is about what AI agents buy, book, and do on your behalf.
5. Your website is the new Netscape - If AI agents mediate every user interaction, your site risks becoming invisible infrastructure rather than a destination.
6. Regulation will be too late - The DOJ took 6 years to settle with Microsoft. Netscape was already dead. The same timeline is playing out with Google's antitrust case.

What to do today

• Don't optimize for one agentic browser. Build for web standards: semantic HTML, ARIA labels, structured data, server-side rendering.
• Build direct audience relationships (email, communities, subscriptions) so you're not dependent on browser intermediaries.
• Make your site worth visiting, not just worth scraping. Offer value an AI agent can't replicate.
• Treat accessibility as an agent strategy. Screen reader compatibility = AI agent compatibility.
• Test your site with an agentic browser to see what works and what breaks.

Read the full agentic browser landscape breakdown: nohackspod.com/blog/agentic-browser-landscape-2026

Chapters

• 00:00 - Introduction
• 01:34 - The First Browser War
• 09:15 - The Agentic Browser Explosion
• 12:48 - Why Is This Happening Now?
• 16:15 - Where the 2026 Version Gets Worse
• 21:27 - What This Means for Your Website
• 23:14 - What to Do About It
• 26:49 - Closing

Connect

Website: https://nohackspod.com

LinkedIn: https://www.linkedin.com/in/slobodanmanic/

Newsletter: https://nohackspod.com/subscribe

Episode URL: https://www.nohackspod.com/episode/217-the-browser-wars-are-back-this-time-with-ai-agents

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

As the world rushes to adopt AI, what if the most future-proof skill isn't mastering the machine, but mastering human connection? In this episode, Sani sits down with Brent Csutoras, a true OG of the internet who has been a core member of the Reddit community since 2006.

Brent argues that the unfiltered, honest, and often chaotic conversations happening on Reddit, a platform he calls "the real world online", provide the ultimate blueprint for the future of brand building. So many brands fail on Reddit because they treat it like a traditional advertising channel, only to be torn apart by a community that values authenticity above all else. Brent breaks down his "anti-marketer" playbook, using incredible stories, from the REI AMA that turned from a PR disaster into a masterclass in accountability to a beef jerky company that sold $30,000 worth of product from a single, honest conversation, to illustrate his points.

If you are professional trying to navigate the future of digital marketing, you need to hear this. Brent makes a compelling case that we are not in year 21 of the old internet; we are in "Year One" of a completely new era , where solving real human problems has replaced the old hacks of chasing keywords and gaming algorithms.

Guest

Our guest is Brent Csutoras, a renowned Reddit thought leader and marketing strategist. As the Founder of OGS Media, he has spent nearly two decades helping Fortune 100 brands, scrappy startups, and skeptical CMOs navigate one of the most misunderstood platforms online.

In addition to his deep expertise in Reddit, Brent has been a Managing Partner at Search Engine Journal for over a decade, helping to shape the voice of the digital marketing industry. He is a self-described "futurist at heart, with a bias for action", constantly drawn to the edge of what's next in search, social, and AI-driven discovery. His core philosophy is simple but profound: help brands stop marketing at people and start connecting with them instead.

Key Takeaways

• Community is a networking event, not a megaphone
• Trust is the only metric that matters
• Solve problems, don't chase keywords
• Your new job is to train your AI assistant

Links and Resources

• Connect with Brent: The best way to reach Brent is on his LinkedIn Profile.
• OGS Media: Learn more about Brent's Reddit community engagement company at ogsmedia.com.
• Search Engine Journal: One of the leading online marketing publications where Brent is a managing partner.
• ZipTie.AI: The project Brent is working on to map online conversations.
• Book Mention: Contagious: Why Things Catch On by Jonah Berger.
• Book Mention: Stumbling on Happiness by Daniel Gilbert.
• Book Mention: The Advice Trap by Michael Bungay Stanier.
• Brand Mention: Sonos, a brand Brent highlights for its excellent community engagement on Reddit.

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!

This week, I'm joined by Foti Panagiotakopoulos, the mind behind GrowthMentor. We're peeling back the layers of startup growth, pinpointing both the essentials for early-stage success and common pitfalls to avoid. Foti brings a wealth of experience from launching GrowthMentor in 2017, sharing insights on the importance of a growth mindset from day one, the balance between speed and quality, and the critical role of customer feedback in finding product-market fit. 

Discover how to embed growth into your startup's DNA and why early engagement with your market can make or break your venture.

Links from the episode:

• Foti's LinkedIn
• GrowthMentor
• GrowthExpert

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I chat with Kevin Anderson, the mind behind the Experimental Mind newsletter and Experimentation Jobs website, and a Product Manager of Experimentation at Vista. We delve into Kevin's unique perspective on the interconnected world of experimentation. Kevin starts by reflecting on his journey, emphasizing the importance of connections and how his projects facilitate this in the experimentation community.

He then shares valuable insights from his newsletter, discussing the persistent relevance of fundamental principles in the industry and the evolving landscape of experimentation. Kevin highlights the human aspect in curation and content creation, even in the age of AI, stressing the importance of personal touch in automated environments.

As the conversation progresses, we move on to the origins and impact of Kevin's Experimentation Jobs platform, designed to connect professionals with opportunities in the field. 

Links from the episode:

• Experimental Mind newsletter
• Experimentation Jobs
• Kevin's LinkedIn

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I welcome Linda Bustos, Founder @ Edgacent & Ecom💡Ideas for a fun conversation about 2024 e-commerce trends. We reminisced about the early days of internet marketing, influenced by seminal works like Steve Krug's "Don't Make Me Think." Linda then shared her insights on the evolution of e-commerce UX and the adaptability of modern platforms like Shopify.

The discussion pivots to the future, with Linda highlighting the significance of AI and personalization in e-commerce. She emphasized the balance between technology and human touch, cautioning against over-reliance on AI. Linda also introduced her new project, Ecom Ideas, aimed at inspiring e-commerce professionals with fresh strategies and tools.

Tune in, and don't forget to rate and review the episode!

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I welcome André Morys, CEO and founder of konversionKRAFT and a renowned authority in behavioral economics, neuromarketing, and optimization. We discussed the fascinating world of experimentation culture in business optimization, contrasting it with traditional decision-making approaches.

André offers insightful commentary on the shift from a top-down management style to a data-driven, bottom-up approach, emphasizing the need for organizational change and the challenges of combating entrenched hierarchical structures with data and experimentation. He shares his expertise on how to implement successful cultural shifts in organizations, stressing the importance of executive buy-in and the need to understand and adapt to existing corporate cultures.

We also talked about hippos! Both kinds.

This episode is a must-listen for anyone interested in understanding the dynamics of experimentation culture in modern business environments and the strategies needed for successful implementation. 

Links from the episode:

• konversionKraft
• growth marketing SUMMIT
• André's LinkedIn

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, a weekly podcast that lets smart people talk to you about better online experiences!

In this episode, we delve into the fascinating world of Iqbal Ali, a multifaceted creative force in the fields of UX design, development, data, and optimization. With over 20 years of experience, Iqbal brings a unique blend of expertise to the table, as he discusses his journey from a frustrated employee to a successful self-published comic book creator and a respected CRO consultant.

Key highlights of the episode include:

• The Genesis of Creative Expression: Discover how Iqbal turned his work frustrations into a creative outlet, leading to the birth of his first comic book, 'Strange Skies.'
• Bridging Comics and CRO: Iqbal shares insights into his popular CRO Tales comic series on LinkedIn, explaining the metaphor behind its space-themed protagonist and how it resonates with his professional experiences.
• The Art of Storytelling in Data: Dive deep into how Iqbal applies his storytelling skills from comics to data visualization and CRO, offering a fresh perspective on communicating complex information.
• Networks and Nerd Outs: Learn about Iqbal's experiences at Comic Con and Experimentation Elite, drawing parallels between these events and the importance of community engagement.
• Treachery of Data and More: Get a glimpse into Iqbal's YouTube series 'Treachery of Data' and how he uses different platforms to share his expertise and passion.

This episode is a must-listen for anyone interested in the intersection of creativity, data, and user experience. Iqbal's journey is not just a testament to his talent but also an inspiring story of how diverse interests can harmoniously coexist and enrich professional life.

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, a weekly podcast that lets smart people talk to you about better online experiences!

This week, we explore the intriguing realm of optimizing taboo products and services with Tracy Laranjo, a seasoned expert in Conversion Rate Optimization (CRO) and research. Tracy, renowned for her dynamic presence in the optimization and experimentation community, brings a wealth of knowledge and an engaging personality to this compelling discussion.

Episode Highlights:

• Redefining Marketing Norms for Taboo Products: Tracy dives deep into the challenges and innovative strategies involved in marketing products that are often stigmatized or overlooked. She shares her experiences with sexual wellness and death-related products, revealing how marketers navigate sensitive topics and cultural nuances.
• Empathetic and Inclusive Marketing: Learn about the importance of empathetic decision-making in marketing. Tracy highlights how understanding diverse customer segments can lead to more effective and inclusive marketing strategies, especially for products that cater to a wide range of individuals.
• Navigating Advertising Challenges: The episode sheds light on the unique hurdles faced while advertising taboo products, from dealing with ad platform restrictions to creatively showcasing products within legal and cultural boundaries.
• Strategic Content and Education: Discover how education and strategic content can be powerful tools in overcoming marketing challenges. Tracy discusses the role of informative content in guiding potential customers through their purchase journey, especially when dealing with sensitive or stigmatized products.
• Transparent and Compliant Marketing Practices: Tracy emphasizes the importance of compliance and transparency in marketing, particularly in sectors with stringent advertising guidelines.
• Tracy's Vision for the Future: The episode concludes with Tracy sharing her aspirations to specialize in sexual wellness and pleasure products, underscoring her commitment to sex positivity and inclusive marketing.

Why You Should Listen:

Whether you're a digital marketing professional, a business leader, or someone intrigued by the unique challenges of marketing taboo products, this episode offers a wealth of knowledge, insightful strategies, and real-world examples. Join us for an episode that not only educates but also inspires new ways to think about marketing in sensitive sectors.

Tracy's LinkedIn

Chapters:

0:00 - Introduction
1:08 - Tracy's Background
2:14 - Challenges in Paid Acquisition
3:18 - Starting in CRO
4:20 - Ad Platforms and Cultural Barriers
6:19 - Marketing Willful Products
7:48 - Empathetic and Inclusive Decision Making
10:02 - Cultural Norms in Marketing
14:14 - Tracy's Specialization Goals in Sexual Wellness
16:01 - Strategic Content and Education
19:04 - Transparent and Compliant Marketing
22:30 - Conclusion

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, a weekly podcast that lets smart people talk to you about better online experiences!

In this episode we dive into the practical world of digital analytics with Mikko Piippo, the co-founder of Hopkins, a digital marketing agency based in Helsinki, Finland. Mikko shared valuable insights into digital marketing and analytics in the real world, contrasting it with the often-idealized versions presented at conferences.

Highlights of the episode include:

• Mikko's unique perspective on digital analytics, emphasizes practical, low-cost tools and strategies suitable for websites with limited traffic.
• An engaging discussion on the CRAP (Collect data, Report data, Avoid analysis, Postpone action) vs. CARE (Collect data, Analyze data, Recommend actions, Experiment) models, offering a two-step analytics maturity framework that organizations can adopt.
• Insights into the challenges and opportunities presented by new analytics tools like GA4, and the importance of JavaScript in analytics.
• A comparison of different analytics tools like GA4, Piwik Pro, and Matomo, including their suitability for various business sizes and needs, especially in the context of privacy and data storage within the European Union.
• Whether you're a digital marketing professional, a student, or someone interested in the practical aspects of web analytics, this episode is packed with actionable advice and thought-provoking discussions.

Episode links:

• Mikko's LinkedIn
• Hopkins agency website

Chapters:

[00:00:00] Introduction to Mikko Piippo and the real-world digital analytics
[00:06:27] Discussion on CRAP vs. CARE models in web analytics
[00:10:42] The value of analysis and experimentation in digital analytics
[00:14:22] Future trends in digital analytics: Automation and AI
[00:18:12] Challenges in web analytics for low-traffic sites
[00:21:05] Comparison of analytics tools: PeeWeekPro and Matomo vs. GA4
[00:25:08] Using analytics beyond just a glorified stat counter

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, a weekly podcast that lets smart people talk to you about better online experiences!

In this episode, we're thrilled to have André Vieira, the founder of Looptimize and an acclaimed expert in customer journey optimization. André delves into the complexities of creating seamless online experiences, shedding light on the nuances of customer behavior and engagement. He discusses the importance of understanding user intent, the different types of friction that can hinder customer journeys, and the transformative power of momentum in enhancing user experience.

Through this 30-minute masterclass, André will teach you how to optimize digital experiences for maximum engagement and conversion. Whether you're a seasoned professional or just starting in the digital space, this episode is a treasure trove of knowledge and strategies for elevating online customer experiences. Join us as we navigate the intricacies of customer journey optimization and learn how to craft more effective and enjoyable online interactions.

Links from the episode:

• André's LinkedIn profile
• Looptimize

Chapters:

0:00:00 - Introduction to André Vieira and Topic Overview
0:01:09 - André's Journey in Customer Journey Optimization
0:02:10 - The Importance of Integrating Customer Experience and Customer Journeys
0:03:04 - Understanding the Smaller Manifestations of Intent in Optimization
0:04:17 - The Role of Tools in Optimizing Customer Journeys
0:05:18 - Breaking Down the Types of Friction in Customer Journeys
0:11:02 - The Friction Pyramid: A Methodical Approach to Identifying Friction
0:14:39 - Key Journey Moments and Their Impact on Optimization
0:17:24 - Integrating Offline Experiences into the Journey
0:21:47 - Practical Steps for Reducing Friction and Building Momentum
0:29:16 - Closing Thoughts and Episode Wrap-up

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, a weekly podcast that lets smart people talk to you about better online experiences!

In this episode, I talked to Daphne Tideman, a renowned growth consultant, mentor, public speaker, author, and specialist in helping eco-friendly and wellness direct-to-consumer startups grow faster. Daphne shares her insights on the importance of a growth mindset in both individual and organizational contexts, emphasizing the need to embrace failed experiments as opportunities for learning and improvement.

Daphne discusses her unique journey into the field of growth, starting from a background in finance to finding her passion in marketing and growth hacking. She highlights her approach to growth consulting and the importance of aligning personal values with professional work.

The conversation also touches on the concept of growth experiments, where Daphne illustrates how to effectively utilize failures as stepping stones for success. She emphasizes the importance of preparation before experiments and the need for a systematic approach to assessing and learning from outcomes.

Additionally, Daphne shares her experiences as a mentor in the GrowthMentor community, offering insights into how mentorship can help individuals and businesses thrive. She also delves into the nuances of building a growth mindset within a company, stressing the significance of management's role in fostering an environment that encourages risk-taking and learning from mistakes.

Finally, Daphne draws interesting parallels between her experience as a runner and her professional work in growth, illustrating how perseverance, dealing with failure, and understanding the difference between discomfort and pain are crucial in both domains.

Episode links:

• Daphne's LinkedIn
• Daphne's website
• Experimentation Elite
• GrowthMentor

Chapter Timestamps:

00:00:33 Introduction
00:01:23 Daphne's Journey into Growth
00:03:06 The Concept of Growth Mindset
00:07:02 Specializing in Eco-Friendly and Wellness Brands
00:09:05 The Role of Niching in Growth Consulting
00:10:11 Experiences as a GrowthMentor
00:12:09 Building a Growth Mindset in Companies
00:16:46 Utilizing Growth Experiments Effectively
00:18:14 Preparing for and Learning from Experiments
00:20:48 The Challenges and Rewards of Growth Consultancy
00:22:49 Running and Growth: Drawing Parallels

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, a weekly podcast that lets smart people talk to you about better online experiences!

This is another episode done as part of our partnership with Experimentation Elite.

In this episode, I talked to Joe Doveton, founder and CEO of Binary Bear Limited, and David Mannheim, author of "The Person in Personalization" and founder at Made With Intent, for a deep dive into the world of experimentation and conversion rate optimization (CRO). 

The discussion pivots around the upcoming Experimentation Elite event in London, where both guests are set to moderate. They share their unique perspectives on the evolution of CRO, the role of personalization in the digital landscape, and the future of online retail experiences. 

David discusses his journey as an author and the development of his analytical platform, Made With Intent, which aims to understand user intent for e-commerce sites. 

Joe provides insights into the challenges faced by companies at the early stages of their optimization journey and emphasizes the importance of CRO as a long-term commitment rather than a short-term fix. 

Links from the episode:

• Experimentation Elite
• Joe's LinkedIn
• David's LinkedIn
• Binary Bear
• Made With Intent
• The Person in Personalisation

[00:00:00] - Introducing the guests - Joe Doveton and David Mannheim
[00:01:33] - Joe Doveton on Experimentation Elite event
[00:06:14] - David Mannheim discusses his experience as a book author and his platform, Made With Intent
[00:10:17] - Joe Doveton's insights on early-stage CRO challenges
[00:14:37] - Discussion on the current trends and excitement in the CRO industry
[00:19:12] - Impact of third-party cookie removal on personalization
[00:21:49] - David Mannheim on 'Stages not Pages' in optimization
[00:25:42] - Preview of sessions at the Experimentation Elite event

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

What do you do when you feel like you've swallowed an elephant? For Bryan Eisenberg, a pioneer of Conversion Rate Optimization (CRO), that feeling was both a personal crisis and the inspiration for his new book.

In this deep and insightful conversation, Bryan takes us on a journey through his 30-year career, from the earliest days of the internet to the current age of AI. He reveals the one-word secret that has guided his success with brands like Google and Disney: Empathy.

Bryan explains why messaging will always be more powerful than any tool, why "facts tell, but stories sell," and how he recently watched a single press release instantly become the "truth" for AI models like ChatGPT. If you're a marketer, founder, or anyone feeling overwhelmed by the noise of the modern world, this episode is a masterclass in focusing on the fundamentals that truly matter.

In this episode, you'll learn:

• The powerful personal story behind Bryan's new book, "I Think I Swallowed an Elephant".
• Why empathy is the single most important thread in a successful marketing career.
• How Bryan and his team pioneered the concept and term "Conversion Rate Optimization".
• Why messaging is the most impactful variable you can test, far more than tools or design.
• A fascinating case study on how a press release can immediately influence AI-generated search results.
• The essential skills marketers must cultivate to stay relevant and thrive in the age of AI.
• Why real-world community and connection are becoming more critical than ever.

Episode Links

• Book: I Think I Swallowed an Elephant on Amazon
• Podcast: The Rock Solid Round Rock Podcast
• Connect with Bryan Eisenberg:
  • Website: bryaneisenberg.com
  • LinkedIn: linkedin.com/in/bryaneisenberg
  • X (formerly Twitter): @TheGrok
• Books Mentioned:
  • Waiting for Your Cat to Bark?
  • Call to Action
• People & Companies Mentioned:
  • Savannah Bananas (Jesse Cole)
  • Newsworthy.ai
  • RocketBEAT

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks!

In this episode, we welcome Jonny Longden, Director at Journey Further, to discuss the concept of breaking out of the CRO pigeonhole and making experimentation more strategic. With over two decades in the field, Jonny shares insights on the evolution of CRO and experimentation, the importance of integrating creativity with data analytics, and how businesses can use experimentation for strategic decision-making. The episode also touches on the upcoming Experimentation Elite event and the challenges of embedding experimentation into web development.

• 00:00 Introduction and Background
• 02:08 The Evolution of CRO and Experimentation
• 06:27 Scientific Method in Business and Experimentation Elite Event
• 11:02 Challenges in Building Experimentation Programs
• 16:25 Experimentation in Small Businesses and Beyond Tools
• 21:11 Experimentation-Driven Web Development
• 27:50 Future Trends and Industry Challenges
• 31:14 Closing Remarks

Episode links:

• Jonny's LinkedIn
• Experimentation-driven Web Development article
• Journey Further
• Experimentation Elite

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, a weekly podcast that lets smart people talk to you about better online experiences!

This is another episode done as part of our partnership with Experimentation Elite.

For those who do not know, Experimentation Elite is the UK’s premier Experimentation and Conversion Rate Optimization event happening in London on December 7th, so if you have not done it already - head over to experimentationelite.com and get your ticket today.

My guest today is Michael Aagaard, a regular keynote speaker, CRO pro with 15 years of experience, author of the Landing Page Optimization CXL course, and one of the most passionate and enthusiastic people in the CRO industry!

We discussed his upcoming Experimentation Elite session, the role psychology and emotions plan in conversion rate optimization, and Michael's vast experience with public speaking. Tune in, enjoy the episode, then please consider rating and reviewing the podcast, subscribing if you haven't already, as well as sharing the episode with others who might find it useful.

Episode links:

• Michael's LinkedIn
• Experimentation Elite

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

On today's episode of nohacks.show, we dove deep with our AI guest into the dynamic world of digital marketing and the role of AI in shaking things up. 

We unpacked how AI is the ultimate backstage crew, making personalized marketing more than just a name on an email—it's about predictive playlists, tailor-made browsing, and spot-on recommendations, all while balancing the fine line between helpful and heavy-handed. 

Our AI expert demystified common misconceptions about AI in the industry, from job takeovers to overly complex systems, and highlighted the importance of the human touch in an algorithm-driven landscape. 

We also tackled the big questions on ethics and privacy, emphasizing transparency, consent, and respect for customer boundaries as AI continues to evolve. Tune in to hear how the future of digital marketing can be both incredibly efficient and warmly personal, thanks to the smart use of AI tools.

Yes, AI did write this description :)

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, a weekly podcast in which smart guests talk about how you can optimize your online presence. My guest today is the co-host of the incredible From A to B podcast - Shiva Manjunath.

Those of you who know Shiva also know that he is one of the most unique voices in the world of experimentation (experimentation LinkedIn as he called it), king of CRO memes, and so much more!

Tune in and don't forget to also check out Shiva's podcast!

Episode links:

• Shiva's LinkedIn
• From A to B podcast

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, a weekly podcast in which smart guests talk about how you can optimize your online presence. My guest today is David Tao, co-founder and CEO of BarBend. David is a veteran of the health & fitness industry, with nearly a decade of experience building and running editorial teams in the space. 

Stay tuned to learn all you need to know about creating something a big brand from scratch, by using the power of great content.

Episode links:

• David's LinkedIn
• BarBend

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, a weekly podcast in which smart guests talk about how you can optimize your online presence. If you are:

• A digital marketing professional wondering how this new form of computing will change your job
• A marketing manager or director looking for ways to leverage these new tools in your organization
• Or a marketing agency owner wondering what is going to happen to your business model

This episode is for you!

Our guest today is Jim Sterne, consultant, co-founder of the Digital Analytics Association, founder of Marketing Analytics Summit, and author of Artificial Intelligence for Marketing: Practical Application.

Jim talked about how marketers can use generative AI to make their lives easier. We covered everything from the impact of Large Language Models (ChatGPT, Claude, Cohere) on computing, to experimentation, analytics, and so on.

This episode is done as part of our partnership with Experimentation Elite - The UK's premier Experimentation and Conversion Rate Optimisation event on December 7th in London, UK, with three incredible workshops happening the day before, on December 6th.

https://experimentationelite.com/

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, a weekly podcast in which smart guests talk about the many ways you can optimize your online presence. This episode is all about email marketing, more specifically about designing an efficient onboarding email series.

Our guest for this episode was Vassilena Valchanova - Digital Marketing Strategist, Trainer & Speaker, and someone you definitely should follow on LinkedIn for daily tips on copywriting, branding, digital strategy, content marketing, and so on.

Check out the episode to learn about when you should start planning an onboarding series, the best tools for creating an onboard series, how to plan an onboarding series and how to measure the success of one.

Links mentioned in the episode:

• Vassilena's LinkedIn
• Content Plan and Brand Messaging course! Don't forget your discount code: NOHACKS

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, a weekly podcast in which we talk to smart guests about the many ways you can optimize your online presence. My guest today is Samuel Larsen and we are about to discuss loyalty programs and how you can use them to boost your ecommerce business.

Samuel is the founder of CRO Gurus - a conversion optimization agency where he optimizes ecommerce storefronts and squeezes more profit from their clients’ current traffic.

Check out the episode to learn all you need about e-commerce loyalty programs, including, but not limited to:

• Different types of loyalty programs
• Who should (and shouldn't) have a loyalty program
• Difference between off-the-shelf solutions and custom-made ones

Episode links:

• Using VIP & Loyalty Programs to Skyrocket Your Customer Lifetime Value
• Samuel's LinkedIn
• CRO Gurus - Sell More Online
  
  

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Joe Glover is a marketer turned community leader. He founded the Marketing Meetup in 2016 which has now grown into a community of 42000 marketers around the world. The Marketing Meetup hosts positively lovely events with the mission of helping as many marketers as possible.

In this episode, we talked about the role of communities in marketing.  How he grew The Marketing Meetup and what can brands learn from this journey.

Links in the episode:

• The Marketing Meetup
• E-commerce Day
• Joe Glover's LinkedIn

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Neal Goyal, is a DTC Coach for $50m+ Brands. He is the Team Lead and a Strategic Account Executive at Tapcart where he helps Enterprise DTC brands on Shopify Plus solve challenges with conversions, retention, CX, customer acquisition, and engagement.

In this episode we’re talking about mobile. Can you claim you’re truly omnichannel if you don’t have a mobile app? Is it worth investing given the move to privacy and high friction for customers?

Links in the episode:

• Neal Goyal's LinkedIn
• Tapcart

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, the podcast that cuts through the noise to reveal the truth about the future of work and the impact of AI. In this episode, we're taking a look into the phenomenon of "vibe coding" – the idea that you can simply describe an app to an AI and have it magically built.

Is Vibe Coding the shortcut to tech success, or just another false promise?

Sani argues that the hype around pure vibe coding mirrors the deceptive playbook of dropshipping gurus: selling a dream that ultimately profits the platform, not the aspiring creator. We break down the seductive promises, expose the harsh realities, and reveal the catastrophic failures that occur when the "vibes turn bad."

What you'll learn in this episode:

• What Vibe Coding Really Is: Understand the difference between responsible AI-assisted development and "pure" vibe coding, where code is accepted without full understanding.
• The Anatomy of a Hype Cycle: Discover the striking parallels between the vibe coding phenomenon and the dropshipping course industry, from their sales pitches to their hidden realities and who truly profits.
• A Catalogue of Catastrophes: Hear real-world horror stories of instantly hacked startups, data deletion disasters, and AI models that "lie"—illustrating the dangers of relying on AI without deep technical oversight.
• The 80/20 Trap: Explore why AI can get you 80% of the way to a prototype, but that crucial final 20%—security, scalability, and integration—requires uniquely human skills.
• The "No Hacks" Skills for the AI Era: We conclude by revealing the four critical, future-proof skills that will define the next generation of builders and leaders in technology: Systems Thinking, Problem Decomposition, Architectural Integrity & Security, and Expert Curation.

Don't fall for the illusion of "irrational confidence" in tech. Tune in to understand why deep, durable skills, not magic, are the real path to success in the age of AI.

Important links from the episode:

• https://www.reddit.com/r/cscareerquestions/comments/1jmyk5k/seems_like_the_guy_who_invented_the_vibe_coding/
• https://www.finalroundai.com/blog/vibe-coding-failures-that-prove-ai-cant-replace-developers-yet
• https://www.louisbouchard.ai/genai-coding-risks/
• https://medium.com/@lars_13145/system-thinking-and-ai-redefining-software-product-development-a193a08119bc
• https://instil.co/blog/critical-thinking-in-the-age-of-ai-and-why-it-still-matters/
• https://en.wikipedia.org/wiki/Lance_Stephenson
• Comparison table

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Jason Greenwood is the founder of Greenwood Consulting. He has over 20+ years experience in the eCommerce industry. In this episode, we talked about why B2B eCommerce is currently the 'dark horse' of the eCommerce world  and why DTC brands need them.

Links in the episode:

• Jason Greenwood's LinkedIn
• Greenwood Consulting
• The E-commerce Edge Podcast

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, a weekly podcast where we are joined by smart guests to discuss many different ways you can optimize your online presence. Joining us today to talk about personalisation is David Mannheim. David is:

• Founder at Made with Intent - the customer intent platform
• Author (currently writing) of The Person in Personalisation

In this episode, we discussed:

• Disney parks!
• What personalisation is, and what it isn’t
• How smaller brands can start doing it
• The future of personalisation
• AI! It's 2023, after all

And much more! 

If you're new to the show, please subscribe, rate, and share, and check out the YouTube channel as well - https://www.youtube.com/@NoHacksShow)

Episode links:

• https://www.linkedin.com/in/davidleemannheim/
• https://www.madewithintent.ai/

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, a weekly podcast in which your hosts talk to smart guests about the many ways you can optimize your online presence. Our guest today is Natalie Thomas - director of CRO and UX strategy at The Good. 

Natalie leads a diverse team to discover untapped opportunities, marry visitor goals to business objectives, and improve KPIs for brands big and small. 

In this episode, we discussed industry benchmarks and why you shouldn't rely on them when making business decisions. Listen to the episode to learn about:

• comparing your conversion rate to your benchmarks from the past
• comparing the change in a metric over time to your competitors
• the questions you can ask that will give you a deeper understanding of your organization’s performance, help you learn more from your customers, and shed some light on what to do to move forward

And much more! 

If you're new to the show, please subscribe, rate, and share, and check out the YouTube channel as well - https://www.youtube.com/@NoHacksShow)

Episode links:

• https://thegood.com/insights/ecommerce-benchmarks/
• https://www.linkedin.com/in/natalieathomas/

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Kate Cook is an Analytics Translator & Marketing Strategist. She heads the Analytics team at The Lumery and the gal behind attribution gal. In this episode, we talked about the looming GA4 apocalypse on July 1 2023 and provided a survival kit of great resources to keep you afloat during this transition. Don’t miss this episode! Helpful links below.

Links in the episode:

• GA4 Migration Checklist
• Big Query Session Dimensions & Metrics 
• UA vs GA4 Comparing Metrics
• Juliana Jackson
• Charles Farina
• Kate Cook’s LinkedIn
• Kate’s Newsletter
• The Lumery

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, a weekly podcast in which we talk to smart guests about the many ways you can optimize your online presence. Today's guest is Eli Schwartz! Eli is a growth advisor who worked with companies like WordPress, Tinder, Coinbase, Mixpanel - to name a few, book and course author, conference speaker, co-host of the Contrarian Marketing podcast… and a lot more.

Listen to learn why SEO is never going to die, if SEO is the right investment for every business, why SEO is a 12-18 month investment, and a lot more. 

If you're a CRO/experimentation practitioner listening to the podcast - you will love Eli (author of Product-Led SEO book). If you're an SEO human, you probably already do :)

Episode links:

• Eli's LinkedIn
• Eli's website
• Product-Led SEO book on Amazon

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. 

We had Kasey Luck, a CXL instructor and founder of Luck & Co Agency. They help 7 and 8-figure e-commerce brands maximize their email & SMS revenue. In this episode, Cath and Kasey talked about hyper-segmentation in emails, why it can potentially hurt you in the long run, and what you should do instead.

Links mentioned in the episode:

• Luck & Co Agency
• Kasey Luck's LinkedIn
• Kasey's Youtube Channel
  
  

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. 

In this episode, we talked to Paul Wilkins, co-founder and Head of Strategy at Conversio, and Devon Boyd, channels and Alliances Director at AB Tasty. Check out the episode if you want to learn how you can use experimentation to improve every single thing about your website, not just the conversion rate.

This episode was done in partnership with Experimentation Elite - The UK's only conference & awards dedicated to CRO & Experimentation.

Experimentation Elite will be held in London, on June 28th, you can find more information about the event at experimentationelite.com. So go to experimentationelite.com, be blown away by the incredible list of speakers they’ve put together, and sign up for the event.

Episode links:

• Paul's LinkedIn
• Devon's LinkedIn
• Conversio
• AB Tasty
• Experimentation Elite

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. 

In this episode, we talked to the faces, and voices behind the How Shoppers Think YouTube channel, Lorenzo Carreri and Rishi Rawat, and we talked about distractions.

Check out the episode to learn why Amazon can get away with busy product page designs, how to approach pages full of distraction, attention tax, and much more.

Links in the episode:

• Rishi's LinkedIn
• Lorenzo's LinkedIn
• How Shoppers Think YouTube channel
• How Distractions On An eCommerce Website Can Seriously Hurt Sales video

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Adam Kitchen is the co-founder of Magnet Monster. He’s created retention strategies for over 150 ecommerce brands on Klaviyo. In this episode, we talked about customer retention, why the first 30 days post purchase is crucial and how you can maximize traffic thru email.

Links in the episode:

• Magnet Monster Newsletter
• Adam Kitchen LinkedIn
• Adam Kitchen Twitter
• Ep 57: Email Marketing in a Privacy-oriented World

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Welcome to No Hacks, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. 

In this episode, we discussed cognitive biases with Kenda Macdonald, CEO of Automation Ninjas. Check out the episode if you want to learn how to spot and combat cognitive biases before they kill your conversions.

This episode was done in partnership with Experimentation Elite - The UK's only conference & awards dedicated to CRO & Experimentation.

Experimentation Elite will be held in London, on June 28th, you can find more information about the event at experimentationelite.com. So go to experimentationelite.com, be blown away by the incredible list of speakers they’ve put together, and sign up for the event.

Links:

• Kenda on LinkedIn
• Automation Ninjas
• Experimentation Elite

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

The world of work is changing faster than ever, and AI is leading the charge. What does this mean for industries like SEO, marketing, and content? And more importantly, what does it mean for your career?

In this episode of No Hacks, I’m joined by Olga Andrienko, a marketing leader who transitioned from VP of Brand Marketing into AI operations. Her journey is the perfect case study for how professionals can adapt when the ground shifts under their feet.

We start with Olga’s “lightning bolt moment” at an AI course that showed her the power of automation and AI agents. From there, we explore:

• The future of SEO and search: why Google’s AI Overviews are disrupting traffic, how “search everywhere optimization” is replacing traditional SEO, and what it means for attribution.
• AI business models and big tech: the economic reality behind AI tools, the competition between Google and OpenAI, and why Olga switched from iPhone to Google Pixel for integrated AI features.
• Practical automation in marketing ops: real workflows Olga and her team automated, how to identify the right tasks to start with, and what role AI workflow architects play.
• The jobs of tomorrow: emerging roles like Heads of AI Ops and AI workflow specialists, why community and events still matter, and how to stand out in a flood of AI sameness.
• Human creativity in an AI-first world: why now is the easiest time to stand out online, and why clumsy, authentic writing can be a feature, not a bug.

This conversation is not just about AI tools. It is about how work itself is being reshaped, what skills will still matter five or ten years from now, and how you can adapt your career for long-term success.

👉 If you enjoyed this episode, do not forget to subscribe to the podcast so you never miss what’s next. And join the Substack, where I share deeper insights, notes, and resources to help you navigate the future of work. 

Episode links:

• No Hacks Substack
• How to start in any brand role (Olga's LinkedIn post)

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Juan Mendoza is the author of The Martech Weekly and host of Making Sense of Martech podcast. In this episode, Juan shares his journey from building his newsletter slowly to taking the leap from being employed to going full-time on The Martech Weekly.

Links in the episode:

• The Martech Weekly
• Making Sense of Martech Podcast
• Juan Mendoza’s LinkedIn
• Ep. 64 Marketing Attribution Fantasy
  
  

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Marie Potel-Saville is the Founder of Amurabi, a legal innovation studio which was recently awarded the "Most Innovative Privacy Project 2022" by the IAPP and W@Privacy. In this episode, we talked about misleading practices online, defining what dark patterns are and how we can move the dark to fair patterns.

Links:

• Marie Potel-Saville LinkedIn
• Fair Patterns
• Amurabi
• Deceptive Patterns

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Our guest in this episode is Peter Gardner, co-founder of Blend Commerce, a Shopify Plus agency, and he is joining us to tell you all you need to know about the urgency in e-commerce.

If you want to learn about:

• What is the worst way to create urgency in an e-commerce website
• The restaurant tactic for creating urgency and how it translates to e-commerce
• Top three tactics for creating urgency for e-commerce websites 

Then check out the episode, then please consider rating, reviewing, and sharing it with someone you think might find it as helpful as you did.

Links:

• Peter's LinkedIn profile
• Blend Commerce

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

In this episode, we had not one, but two guests with us, telling you all you need to know about web accessibility. And they not only tell you about it but make you care about it as well.

Learn what web accessibility is, who benefits from it, how to assess your website, how to use analytics to find accessibility issues, why gov.uk is the best website in the world and a bunch of other things from our guests:

• Abi Hough - Director ar UU3 Limited, an optimization agency
• Charles Meaden - founder of Digital Nation, a digital marketing agency

Links from this episode:

• Abi on LinkedIn
• Charles in LinkedIn
• UU3 Limited
• Digital Nation
• web.dev accessibility guide
• gov.uk stats (Twitter thread)

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Our guest today is Nemanja Zivkovic, CEO and founder of Funky Marketing - a B2B marketing agency, and host of Funky Marketing Show - a podcast where he talks to “all those people that are doing the good job for good people”.

He’s with us today to talk about demand generation, so if you’re into making more money online - I STRONGLY recommend sticking around and listening to what Nemanja has to say.

Links in the episode:

• Funky Marketing
• Nemanja's LinkedIn

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Siobhan Solberg is a musician/football fanatic turned protector of privacy and founder of measurement and optimization agency, Raze Marketing. She also hosts Marketing Unfucked and has been a speaker most recently at the Superweek, The Copywriter Club and more.

In this episode, we talk about Privacy.  As marketers, we know we need to comply and tick off privacy checklists. But is compliance enough?  We know marketing needs privacy but does privacy also need marketing?

Links in the episode:

• Raze Marketing
• Siobhan Solberg LinkedIn
• Siobhan's Website
  
  

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

The clock is ticking on Universal Analytics, with only a few months left to "migrate" to Google Analytics 4 the time to act is NOW.

In this episode, you’ll hear all you need to know about migrating from UA to GA4 from the expert: Julius Fedorovicius - founder of analyticsmania.com, Google Tag Manager, and Google Analytics enthusiast.

• Analytics Mania
• Julius on LinkedIn

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

Ihor is a CRO/UXO pro who has been in the CRO/UXO field for almost a decade. He co-founded a performance-based CRO agency ConversionRate.Store. This is the first agency that takes commitment to deliver specific uplift in key business metrics for every project it takes on. Ihor led CRO projects for companies like Microsoft, Comodo, Gaiam, Preply, SamCart, CariD, Ukrainian International Airlines, and Depositphotos.

He is a regular speaker at marketing conferences and podcasts, and a lecturer of UX, quant analytics, and A/B testing at CRO Academy.

• Conversion Rate Store
• Ihor on LinkedIn

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

In this episode, we’re covering a topic that is both very relevant in today’s economic climate and about as evergreen as anything, especially in the world of e-commerce. Customer retention is something that any brand looking for continuous success should invest in, and there’s no better person to talk about it than our guest - Valentin Radu, CEO of Omniconvert.

• Valentin's LinkedIn
• Omniconvert

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

We are back with another Helen and Simon episode! In this one, we learn about some of the hottest things in the world of CRO today from our exceptional guests - Helen Wilmott, UX director at dentsu international and Simon Clark, head of CRO and UX at Evolved Search.

Tune in to learn about page teardowns, copy testing, copying your competitors, and more!

• Helen's LinkedIn
• Simon's LinkedIn

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

Subscribe at https://nohacks.co/subscribe

In this emergency solo episode I walk you through #ChatGate, the discovery that thousands of “shared” ChatGPT conversations are now fully searchable on Google. We de-mystify the site: operator, trace the unusual timeline that puts OpenAI, Google Cloud and Microsoft on a collision course, and explain why some marketers cheer while privacy advocates panic. 

Most importantly, you’ll learn how to check whether your chats are exposed and what to do next. 

Key Takeaways

• Shared ChatGPT links are public if you tick “Enable search indexing.”
• A sitemap discovered in late 2024 helps Google crawl those pages automatically.
• OpenAI now pays Google for compute while Microsoft cools its spending — timing that looks suspicious.
• Marketers cheering the “SEO gold-mine” are ignoring the privacy fallout.
• Audit yourself (site:chatgpt.com/share "Your Name"), delete stray links, and think twice before sharing sensitive prompts.

Enjoy the listen — and remember: what happens in ChatGPT doesn’t necessarily stay in ChatGPT.

Resources & Further Reading

1. Google Support – Advanced Search Operators (official guide to site:)
   https://support.google.com/websearch/answer/2466433?hl=en
2. OpenAI Help Center – “Share your conversations” (checkbox controls indexing) https://help.openai.com/en/articles/7925741-chatgpt-shared-links-faq
3. LinkedIn Post by Senthil Kumar – “OpenAI’s /shared-convos-sitemap.xml SEO play” https://www.linkedin.com/pulse/unboxing-chatgpts-organic-traffic-deep-dive-openais-seo-hariram-jhtkc
4. TechCrunch (31 July 2025) – “Your public ChatGPT queries are getting indexed by Google” https://techcrunch.com/2025/07/31/your-public-chatgpt-queries-are-getting-indexed-by-google-and-other-search-engines/
5. Fast Company (30 July 2025) – “Google is indexing ChatGPT conversations—here’s why it’s a privacy nightmare” https://www.fastcompany.com/91376687/google-indexing-chatgpt-conversations
6. Yahoo Finance (Dec 2024) – “Microsoft has invested nearly $14 billion in OpenAI but is pulling back”
   https://finance.yahoo.com/news/microsoft-invested-nearly-14-billion-000512844.html
7. Reuters (16 July 2025) – “OpenAI taps Google Cloud TPU chips to meet soaring demand”
   https://www.reuters.com/business/media-telecom/openai-lists-google-cloud-partner-amid-growing-demand-computing-capacity-2025-07-16/
8. Juliana Jackson – Substack Essay “ChatGPT Indexed Conversations”
   https://julianajackson.substack.com/p/chatgpt-indexed-conversations

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

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Links in the episode:

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Links in the episode:

• Andra Baragan Linkedin 
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If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.

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