Explore every episode of the podcast No Bull Ideacast

Trust, without the theatre

A candid conversation with Charlie Martin on greenwashing, greenhushing, and how transparency, evidence and context rebuild trust in sustainability communications.

In this episode, we explore why sustainability communication is breaking down, and how organisations can rebuild trust by being specific, evidence-led, and brutally honest about what still is not working. 

From greenwashing to greenhushing, Charlie lays out a practical blueprint for responsible comms, and makes the case that transparency is not just safer, it is the only way progress becomes shareable, learnable, and real.

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

In Episode 5, Becky is joined by Nella Jansson-Wright, head of supply, operations and impact at Moju. In this episode we are going downstream,  looking not at consumers, and how we create impact through influencing buyer behaviours - but at the importance of influencing behaviour in supply chains.

So, how can you build meaningful relationships between people and businesses? By aligning on values and goals, sharing your strategies and purpose.  And when your values are built spending summers in the Finnish archipelago,  you are going to prioritise nature and health in the work you do.

We talk about functional shots, about Tony's Chocoloneley and the Cacao Open Chain, about how and why ginger and turmeric are grown in Peru, and about how to support manufacturing partners around the world as you scale.

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

The energy sector is at a critical crossroads. With 61 months to hit 2030 net-zero targets, the urgency to act has never been greater. But here’s the reality: progress isn’t stalling because of technology. It’s stalling because people resist change.

For businesses, policymakers, and consumers alike, behavior drives decisions. Understanding how to build trust, inspire action, and clarify messages is the difference between hesitation and transformation.

Three Top Tips for Energy Sector Brand Activation in 2025

As we look toward 2025, the energy sector is at a tipping point. The challenge is clear: how do you drive faster progress when people hesitate to change?

At BH&P, we use behavioural psychology to help ambitious energy businesses activate their brands—building trust, inspiring action, and driving measurable impact. In the next five minutes, I’ll share three top tips for activating your brand in 2025:

Tip 1: Build Trust With Credible Voices

People trust people—not faceless strategies or generic campaigns. To cut through the noise, use credible, relatable voices that connect with your audience.

•Think engineers, electricians, or sector leaders. These are the people your audience already believes.

•Example: For RECCo, we ran an influencer-led campaign featuring trusted electricians to highlight the dangers of meter tampering. It worked because the messengers were credible and relatable.

If you want your audience to take action, start by building trust.

Tip 2: Simplify the Message and Action

In complex sectors like energy, simplicity is everything. People are overwhelmed with information, so your brand must provide clarity:

•Make the problem relatable.

•Make the benefits tangible.

•Make the action easy to take.

Take TradeBridge: they position accessible finance as an “enabler of progress” for energy installers. By simplifying the value, they empowered businesses to act.

Remember: clarity reduces friction—and friction stops progress.

Tip 3: Align Brand With Behavior to Drive Results

Brands that align purpose with human behavior outperform the rest. According to McKinsey, businesses that connect purpose and behavior see higher loyalty and growth.

In energy, this means:

•Linking data to real human outcomes—lower costs, safer energy, faster progress.

•Creating campaigns that inspire and resonate—not just inform.

For GDNs, our Theft of Gas campaign combined emotional storytelling with factual clarity, achieving 400,000 organic views and improving awareness of safety risks.

The lesson? When your brand resonates with human behavior, you drive results that matter.

So there you have it—three tips for energy sector brand activation in 2025:

1.Build trust with credible voices.

2.Simplify your message and make action easy.

3.Align brand strategy with human behavior.

At BH&P, we specialise in helping ambitious energy businesses achieve bold transformation. If you’re ready to make 2025 the year of progress, let’s talk.

Visit our website to book a discovery call.

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

In this final episode of Season 3,  we come back to fundamentals.  Who ar your buyers? where are they? Why do they buy from you?

This is about people as much as it is about brands,  and it's equally relevant to enterprise and to solopreneurs.

Sit back,  and enjoy!

We'll be back in the spring.

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

Hold your horns - we’ve got Pete Richardson, Director of Urban Rhino Gin, on the podcast this week.

Tune in as Pete shares his wild and wonderful journey from golf marketing and PR in South Africa, to taking his newly acquired gin brand, Urban Rhino, to market to save baby rhinos from the poaching crisis with every bottle sold.

Check out The Rhino Orphanage's website here.

Explore Waterberg Rhino UK's website and solutions here.

Follow BH&P on:

• Instagram 
• LinkedIn
• Twitter

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

Influencer Marketing: What Worked Yesterday, Won’t Work Today.

Join Becky and RippleXN co-founders, Adrian Land and James Beaven, as they explore the cutting-edge of influencer marketing.

Hear how AI will revolutionize the industry, providing real-time insights and compliance assurance. Whether you’re an agency aiming for pitch perfection or a brand in search of ROI and reliable eyes and ears in the new creator economy, this conversation with two marketing experts is a must-listen.

Follow Adrian on LinkedIn. 

Follow James on LinkedIn.

Explore more about their awesome social listening tool, RippleXN.

Follow BH&P on:

• Instagram 
• LinkedIn
• Twitter

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

The Power of Resilience. 

Join us for an extraordinary conversation with Virginie Dafforn-Gorgemans, Head of Marketing and Proposition at Arbuthnot Latham & Co. 

From overcoming a devastating injury to shaping a 200-year-old resilient brand in the midst of a pandemic, Virginie shares her insights on triumphing against the odds. 

Tune in now!

Follow Virginie on LinkedIn.

Follow BH&P on:

• Instagram 
• LinkedIn
• Twitter

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

Different is great. But, 90% of the time, being ‘different’ is irrelevant.

As a New Yorker, standing out from busy crowds is second nature for some! MD & Strategic Head of Addison, Nick Moore is one of those talented marketeers. 

Hear how Nick has helped countless brands not just be different, but really work, with a three-part framework.

Oh, and we’ve got a special guest from BH&P’s own team, Creative Director, Claus Larsen!

Chat about brands and connect with Nick on LinkedIn.

Discover Nick's NYC agency, Addison, here.

Connect with Claus on LinkedIn here.

Follow BH&P on:

• Instagram 
• LinkedIn
• Twitter

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

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AI and Generative AI can elevate the working lives of busy C-suite marketers. Not just by producing interesting, artificial images.

For C-suite marketers looking to understand and use the power of AI on studying markets and business processes, our latest fun episode on generative AI with mar tech expert, Yoav Rimon, is live here!

Learn more about Brew and their exciting toolsets here. 

Follow and connect with Yoav on LinkedIn. 

Follow BH&P on:

• Instagram 
• LinkedIn
• Twitter

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

Season 3 continues...featuring Sabrina Shafer, CEO of transformation CONTINUUM, where she has worked with some of the biggest tech companies in the world and champion of diversity, equity and inclusion.

BH&P CEO and host, Becky Holland sits down with Sabrina to talk about the idea of 'fearing forward' and the art of the subtle brag. 

Sabrina Shafer explains how becoming comfortable with being in uncomfortable scenarios helps aid personal growth.

Connect with Sabrina below:

• LinkedIn
• Twitter

Follow BH&P on:

• Instagram 
• LinkedIn
• Twitter

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

Season 3 is back...featuring 3 founders mostly talking about 3 things...E, S & G and why it's relevant for business leaders and marketeers.

Specifically, the importance of becoming a B Corp-certified business. The accreditation all businesses need to highlight their ESG and positive impact they're really having on the planet.

BH&P CEO and host, Becky Holland speaks with Y.O.U. Underwear founder, Sarah Jordan and Fit For Purpose Consultancy founder, Sophie Brooks. 

• Get started with the B Impact Assessment.
• Register for the Oxfordshire B Corp Month Celebration Event. 
• Join the community at the Oxfordshire B Corp Facebook Group.

Follow BH&P on:

• Instagram 
• LinkedIn
• Twitter

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

Third time's a charm!

Becky Holland and the No Bull Marketing Ideacast are back for a third season with an all-new guest list.

Over the next 8 episodes, hear from industry experts on impactful stories for entrepreneurs, business leaders and marketing executives to apply to their own business.

Including:

Becoming a B Corp/B Corp Month - Sarah Jordan, Founder & CEO, Y.O.U. Underwear & Sophie Brooks, Founder, FitForPurpose Consultancy

When You're Second, Nobody Remembers When You Were First - Yoav Rimon, CMO, Brew

Fear Forward, Brands and the Art of the Subtle Brag - Sabrina Schafer, CEO, transformation CONTINUUM

Reputation Management Starts Within - Integrity & the Sustainable Business - Rodger Holden, Former Head of Business Development, CrimeStoppers Trust

Subscribe to be the first to take a nugget of wisdom back to your marketing team with each episode!

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

93% of leaders say their organisations aren’t ready for AI.

But what’s really holding them back?

In this episode of the No Bull Ideacast, I’m joined by James Easterbrook, partner at Moorhouse Consulting, to unpack the results of a major new study into AI readiness — and what it actually takes to drive transformation at scale.

Together, we explore:

• Why organisations are stuck in ‘AI theatre’ while real value goes untapped
• The behavioural and structural barriers to adoption
• What’s behind the disconnect between exec ambition and delivery reality
• Why AI isn’t a tool. It’s a strategy.

🔍 The data is fascinating.

The conversations that followed? Even more so.

We talk readiness (just 7% feel confident). Responsibility. Trust. Fear. Hope. And the kind of leadership required to break the inertia loop.

🎧 If you’re in strategy, consulting, data, digital, or any leadership role navigating AI — this one’s a must-listen.

Because it’s not about the tech.

It’s about what you choose to do with it.

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

CEO of Ella's Kitchen, Mark Cuddigan, is our final guest for season two. 

Mark talks about his company's unique structure and becoming one of the first of 1,000 B Corps in the UK. A step closer to changing the world.

Find out what it takes to be more sustainable while being a great place to work, and achieving business growth.

Find out more about Ella's Kitchen, their B Corp achievements, and their pledge to change children's relationship with food,  forever.

Sign the pledge to introduce food sensory play into UK schools: 

https://www.ellaskitchen.co.uk/eat-play-love/show-your-support

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

This one is all about cookies. I strongly suggest you'll need a cup of tea and several cookies as you listen to this one, as it's crammed with information about what will happen when Google finally turns off third-party cookies for good, how forward-thinking brands are embracing the Outstream.

Third-party cookies will soon be a thing of the past. Time to get real with how ads are being measured and the latest changes in the world of analytics.

James Colborn (Teads) demystifies the future and gives an overview that even the least technical of us (I include myself here), can understand.

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

Good brains, online dating, and the normalization of bad behavior. 

Jules Meadwell, Head of Talent Acquisition at M&C Saatchi spills the beans on online dating, and how things that would have horrified us only a few years ago, are becoming commonplace in the world of work. 

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

Yes!!! A famous guest at last 🤗

Radio 4 presenter,  podcast host,  author, historian and comedian Iszi Lawrence joins the No Bull Marketing Ideacast's wonderful producer, Chris Attaway. We'll chat about making podcasts - the do's and don'ts, pitfalls to not fall into, and why podcasts are here to stay. And have a few laughs along the way. 

Tune in for a fun chat and an opportunity to learn from their combined podcasting expertise.

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

As a creative, you can do great things. But not without your health and wellbeing!⁣

The creativity episode: Madeleine Evans talks about launching the SaaS company and wellbeing measurement brand Levell, burnout and her personal journey to the inspiring entrepreneur she is today.

Madeleine discusses the idea that creative leadership is more likely to flourish with strong wellbeing initiatives and the right performance management tools.

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

Alex Draper, CEO & Founder at DX Learning, reveals what is wrong with leadership, how marketing functions can create real change by adopting a new style of leadership - and gets down and dirty looking at our very own host's own leadership style, and what Becky can do better in her role as founder and leader of the amazing team at BH&P. 

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

Alasdair Moore,  CEO of high-growth data quality pioneers IDS, talks to Becky about an exploding world of data, what marketers need to do,  and what happens when your data is being degraded - fast.

IDS have embraced the idea of Venture Marketing - swapping a proportion of agency fees in exchange for a share of revenue.  Why? Is it working? And how might this change the agency model - for good? 

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

Mike Cornwell, denizen of the agency world, formerly of Ogilvy, Rapier, McCann/MRM, TBWA\, Grey and others, CXO of multiple agencies (currently COO of Ladder.io), as well as former IDM CEO, spills the beans on what made GGT the perfect agency.

We’re excited to share his wisdom with you on agency success, managing growth curves, and why trust before output matters in client-agency relationships.

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

The No Bull Ideacast is back!

This season is all about sustainability,  about marketing of the future.

Here's a sneak preview ....

Episode 1: Mike Cornwell, denizen of the agency world,  formerly of Ogilvy,  Rapier, McCann/MRM, TBWA\, Grey and others, CXO of multiple agencies (currently COO of Ladder.io), as well as former IDM CEO,  spills the beans on what made GGT the perfect agency

Episode 2: Alasdair Moore,  entrepreneur and CEO of high-growth data quality brand IDS,  talks about amazon, data breaches, and the importance of data quality in a changing world - and how venture marketing has changed the game for IDS

Episode 3: Alex Draper reveals what is wrong with leadership, how marketing functions can create real change by adopting a new style of leadership - and gets down and dirty looking at my own leadership style,  and what I can do better in my role as founder and leader of the amazing team at BH&P

Episode 4: The creativity episode: Madeleine Evans talks about launching the SaaS company and wellbeing measurement brand Levell, burnout,  her personal journey - and the link between wellbeing,  burnout and creativity

Episode 5: A famous guest joins us today!! Radio 4 presenter,  podcast host,  author, historian and comedian Iszi Lawrence joins my wonderful producer, Chris Attaway. We'll chat about making podcasts - the dos and don'ts, pitfalls to not fall into,  and why podcasts are here to stay. And have a few laughs along the way ...

Episode 6: Good brains,  online dating,  and the normalization of Bad Behavior. Jules Meadwell, formerly Global Talent Acquisition Strategist at Saatchi & Saatchi, and founder of Good Brains for Good Brands, spills the beans on online dating, and how things that would have horrified us only a few years ago,  are becoming commonplace in the world of work

Episode 7: This one is all about cookies. I strongly suggest you'll need a cup of tea and several cookies as you listen to this one,  as it's crammed with information about what will happen when Google finally turns off third-party cookies for good, how forward-thinking brands are embracing the Outstream. James Colborn (Teads) demystifies the future and gives an overview that even the least technical of us (I include myself here),  can understand.

Episode 8: Season two climaxes with renowned baby food brand, Ella's Kitchen, and their CEO, Mark Cuddigan, as our guest.  

Mark talks about his company's unique structure and becoming one of the first of 1,000 #bcorp in the UK. A step closer to changing the world.

Find out what it takes to be more sustainable while being a great place to work, and achieving business growth.

 

Find out more about Becky Holland at her agency website, bhandp.com

Theme Music ...

Ranch Life by Flash Fluharty

Elevator Music ...

Music: Topher Mohr and Alex Elena - Fortaleza
Download: http://raboninco.com/10WVC
Music promoted by Epic Free Sounds
Video Link: https://youtu.be/Z9GuiYo3NNA

Producer
Chris Attaway

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

In part two of this episode, Becky continues the conversation with Irina Soriano, Head of Enablement at Seismic, and TEDx Speaker.
 
 In this second part, we get into Irina's shoes - we explore her own career journey, her new book, and her mission to help young women thrive in today's world of work. 

 
 A special thanks to our guest:

• Irina Soriano, Seismic 

Make sure to subscribe and keep an eye out for episode 6, coming soon!
 
 If you have any questions or would like to get in touch, contact us at hello@bhandp.com or visit www.bhandp.com 

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

From soil to systems to storytelling, this one gets under your skin

In Episode 3, Becky is joined by Tamara Giltsoff - regenerative finance strategist, co-founder of Land Alive, and advisor to the Soil Association Exchange - to explore what really drives transformation from the ground up.

From Somerset fields to financial systems, they dig deep into the emotional, ecological and economic power of place. Expect a rich, grounded conversation about soil, stewardship, behaviour change and the small seeds of change that shift entire systems.

Because regeneration doesn’t start in policy or spreadsheets.

It starts underfoot.

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

In this episode, Becky interviews Irina Soriano, Head of Enablement at Seismic, and TEDx Speaker.

Becky wanted to understand a little more, not just why enablement is such a misunderstood term by marketers and salespeople alike - but what it's like to be the head of enablement at the world's leading enablement business, and what's involved in doing enablement well.

The interview with Irina is split into two episodes -  Part 1 focuses on enablement - and Part 2 gets into Irina's shoes - we explore her own career journey, her new book, and her mission to help young women thrive in today's world of work.

A special thanks to our guest:

• Irina Soriano, Seismic 

Make sure to subscribe and keep an eye out for Part 2 of Irina's interview, out next week!

If you have any questions or would like to get in touch, contact us at hello@bhandp.com or visit www.bhandp.com 

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

 In this episode, Becky had the enormous pleasure of rapping on her favourite topic - the nature of "good" work - with one of her favourite clients of all time, Epicor's, Shaun Moshay. Having navigated the rapids en route to the role of VP of marketing, Shaun is both charming and insightful. 

We hope you enjoy listening to this episode of our ideacast as much as we enjoyed making it. 

A special thanks to our guest:

• Shaun Moshay, Epicor

Make sure to subscribe and keep an eye out for our next episode in March!

If you have any questions or would like to get in touch, contact us at hello@bhandp.com or visit www.bhandp.com 

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

The effects of COVID-19 resulted in businesses having to face new obstacles and challenges. 

In this podcast episode, we spoke to marketing leaders to find out how they know it's the right time for a rebrand and why they decided to do this in 2020... of all years.

A special thanks to our guests:

• Rebecca Simon, British Business Bank
• Douglas Quigg, Idox Software

Make sure to subscribe to our ideacast and keep an eye out for our next episode in February!

If you have any questions or would like to get in touch, contact us at hello@bhandp.com or visit www.bhandp.com 

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

This podcast episode takes a look at the issues based around homelessness, especially around Christmas. 

We spoke to Kirsti Wilson, Head of Marketing at Reading's leading homeless charity, Launchpad. The charity provides crucial information and support for those who don’t have a stable place to live or are at risk of losing their home.

We wanted to find out how 2020 has affected homelessness levels, as well as how Launchpad has faced multiple challenges within their marketing in these testing times. 

A special thanks to our guest:

• Kirsti Wilson, Launchpad

Make sure to subscribe to our ideacast and keep an eye out for our next episode in January!

If you have any questions or would like to get in touch, contact us at hello@bhandp.com or visit www.bhandp.com 

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

This episode takes a look at the real issues for marketers in 2020; in the face of Covid-19 and Brexit, the US-China trade war, US election, the rise of e-commerce, and everything in between. 

We wanted to find out how marketers not only survive, but thrive in this era of accelerating change. And how the best marketing agencies can offer support through this change.

We spoke with three marketing leaders in FinTech to understand how they have adapted, the changes they've needed to make in their strategies, and their thoughts on the future.

A special thanks to our guests:

• Jasper Martens, PensionBee
• Zubair Mohammad, MarketFinance
• Lou Young, Woodsford TradeBridge

Make sure to subscribe to our ideacast and keep an eye out for our next episode in November!

If you have any questions or would like to get in touch, contact us at hello@bhandp.com or visit www.bhandp.com 

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

Power isn't always what you might expect

In this episode, Becky is joined by Rebecca Farooq and Nic Garland from Moorhouse Consulting — two women leading transformation from inside one of the most complex and traditionally male-dominated sectors: energy.

They talk candidly about what real change looks like in practice — from flawed data and creaking infrastructure, to parenthood, pay gaps, and the power of saying no.

It’s sharp, warm, and full of truth. Because if we want an energy system that works for everyone, we need to look at who’s in the room — and who’s still climbing back down the wind turbine to find a toilet.

This is behaviour change from the inside out. 

And it matters.

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

Cut to the Feeling: How Great Ads Get Under Your Skin

Guest: Darren Savage, Strategy Lead at BH&P

Season 4 kicks off with a bang — or more accurately, with a beautifully crafted idea that slowly gets under your skin.

In this episode, Becky sits down with Darren Savage — strategy lead at BH&P, teaching fellow at Lancaster University, guest lecturer at Oxford, and one of the best minds in advertising psychology today — to unpack the science, storytelling, and strategy behind campaigns that truly work.

From Guinness surfers to Specsavers sheepdogs, we explore the ads that don’t just get remembered — they get chosen. Expect a blend of behavioural science, brand storytelling, and creative truth bombs, all wrapped in Darren’s distinctly nerdy, endlessly likeable style.

Because in a world of complexity, clarity cuts deeper. And the best ideas? They don’t shout. They connect.

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

Welcome to Inside Out Impact

Welcome to Season 4 of The No Bull Ideacast—where we ditch the fluff and dive into what really drives change. This season, we’re talking inside-out impact with guests from energy, AI, finance, food, and beyond. Expect sharp insights, personal stories, and the occasional curveball—always with a behavioural lens. 

If you’re passionate about the power of brands, are leading transformation, or just trying to keep up, this is your space.

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

Trust is everything in finance—and most brands are still getting it wrong. With rising pressures on markets and growing demand to green the sector, it’s never been more important to get the message right. 

In this rapid-fire bonus content, we share three proven tips to help financial brands connect emotionally, communicate clearly, and build credibility in a cautious, complex world.

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

Doing good is one thing—cutting through is another. In this bite-sized Ideacast, we share three no-nonsense tips to help social enterprises sharpen their story, connect with the right audience, and turn purpose into real-world impact. Fast, clear, and full of heart.

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

Struggling to cut through the noise in AI and data? This quickfire Ideacast snippet gives you three essential tips to help your brand build trust, shift behaviour, and stand out in a sea of sameness. 

Whether you’re selling infrastructure, insight or innovation—this one’s for you.

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.