Explore every episode of the podcast NEW TREND SOCIETY

Christian Muche has built some of the most influential marketing platforms in the world by thinking globally long before remote work was normal.

In this episode of NEW TREND SOCIETY, we sit down with Christian Muche, founder of POSSIBLE and former Yahoo executive, to unpack his journey from running global partnerships with FIFA, to launching massive conferences like DMEXCO, to building one of the most important senior marketing events in the U.S.

We dive deep into how Christian built a powerful U.S. network from the other side of the world, how he convinced Elon Musk to appear on stage and why in-person experiences still matter more than ever in a hyper-digital world.

In this episode we sit down with filmmaker, creative director, and viral storyteller Adrian Per - the man who redefined what daily content can look like.Adrian opens up about his 15-year journey behind the camera: from dropping out of school, delivering food in Los Angeles, and having only $13 in his bank account, to shooting Super Bowl commercials, directing for global artists, and earning a double-platinum plaque from a behind-the-scenes photo.

In this episode of NEW TREND SOCIETY, we are talking with Hannah Perez, co-founder of SEEQ Clear Protein, about building a new product category, going viral on TikTok, and turning cultural hacks into explosive brand growth.

Hannah shares how SEEQ sold out its first 4,000 units through simple sampling videos, caught Mark Cuban’s attention without pitching, and turned TikTok stunts - from “North Pole” deliveries to a 150-person Peach Beach event - into a real community.

She breaks down SEEQ’s content strategy, social-hacking mindset, and how the brand scales across TikTok, Instagram, Target and Costco.

In this episode, Benjamin talks with Robert Schönholz, founder of laria.ai, about how tools like Sora are revolutionizing video creation.

Robert explains why structured prompts are the secret to cinematic AI videos and how brands can turn simple ideas into studio-quality ads.

We dive into practical AI workflows, from splitting creative tasks across models to using presets for fast, on-brand results. Robert also shares why he’s building in Berlin, what it takes to bootstrap an AI company, and how authenticity will always beat automation in the long run.

For nearly a century, Jägermeister has been more than a drink, it’s a cultural icon.

In this episode, Benjamin Diedering sits down with Sven Schindler, Global Head of Digital & Experiential Marketing at Jägermeister, to explore how a heritage brand stays fresh, bold, and relevant in a world that’s drinking less.

Sven shares how Jägermeister’s legendary activations - from the first-ever football jersey sponsorship to collaborations with Pantone, Santa Cruz Skateboards, and the immersive Sensory Voyage - prove that innovation and storytelling are in the brand’s DNA.

Discover what it takes to keep a 90-year-old brand at the heart of youth culture, build authentic communities, and create campaigns that make even your mom talk about them.

What happens when art, motorsport, and streetwear collide?In this episode, Benjamin Diedering sits down with Max Vandenberg, Creative Director at Race Service in Los Angeles, the creative powerhouse redefining what car culture looks like in 2025.

From designing an “anti-art car” for Mercedes-AMG to creating fashion lines with Michelin and throwing afterparties at Formula 1, Max shares how Race Service blends design, storytelling, and community to make motorsport culturally relevant again.

A must-listen for anyone building brands at the intersection of culture, creativity, and speed.

How do you turn a travel blog into Europe’s leading platform for luxury travel and smart deals?

In this episode, Benjamin Diedering sits down with Moritz Lindner, co-founder of Reisetopia, to explore how he built a powerhouse brand that helps millions save thousands on premium flights, hotels, and credit card benefits.

We talk about the hidden sweet spots of loyalty programs, why storytelling is the key to selling premium experiences, and how partnerships with brands like Porsche and Lufthansa redefine what luxury marketing looks like today.

If you’ve ever wondered how to combine community, content, and commerce into a scalable business model, this conversation is a must-listen.

Die American Express Business Stories gehen in eine neue Runde!In dieser Folge treffen wir Angelica Conraths, Gründerin des FemTech-Startups fembites. Mit ihrer Plattform unterstützt sie Frauen beim Umgang mit dem Post-Pill-Syndrom und dabei, ihren Hormonhaushalt besser zu verstehen.

Ein inspirierendes Gespräch über Female Leadership, Innovation im HealthTech und den Mut, aus einem Tabuthema eine erfolgreiche Firma aufzubauen.

#AmexBusiness #BusinessStories #FemaleLeadership #FemTech #Podcast #YouTube #Anzeige #Sponsored

In this Special Live Episode of "THE NEW TREND SOCIETY" are we talking with Cole Walliser @Neuehouse Venice / Los Angeles.Cole Walliser is a Canadian filmmaker and music video director. The man behind the "Glambot" is in conversation with Benjamin Diedering and the audience. He tells us interesting stories about his career from scratch and talks about very interesting insights.

Website: ⁠https://www.colewalliser.com/⁠

Instagram: ⁠@colewalliser

SOCIALS:TikTok: https://tiktok.com/@newtrendsocietyInstagram: https://instagram.com/newtrendsocietyWebsite: https://newtrendsociety.com

"Make half the room love you — and the rest uncomfortable.”

That’s just one of many bold takes from Austin LaRoche, CEO of ATAK Interactive, in this episode of the NEW TREND SOCIETY Podcast.

Together with host Benjamin Diedering, Austin unpacks the power of purposeful B2B marketing, what real thought leadership looks like, and why playing it safe in business is no longer an option.

What do magic and marketing have in common? According to Diana S. Zimmerman – once the world’s #1 female magician – everything. In this episode of NEW TREND SOCIETY, she shares how she built a personal brand through storytelling, emotion, and the courage to reinvent herself. From performing illusions to coining the term strategic branding, Diana’s journey is a masterclass in turning talent into legacy.

Die American Express Business Stories gehen in eine neue Runde! In dieser Folge treffen wir Masha Schubbach in der Nähe von Frankfurt. Früher war sie als Stylistin an Filmsets tätig und arbeitete mit prominenten Künstlern wie Cro und Olexesh. Heute führt sie das Familienunternehmen ihrer Eltern – Küchenpartner Schubbach – als Geschäftsführerin und verleiht der Küchenbranche dabei einen Hauch von High Fashion.

Sponsored/Anzeige

In this episode, Alexander Mühl from Borussia Dortmund shares how BVB builds global loyalty by putting purpose over profit. From youth academies in the U.S. to keeping beer prices low, the focus stays on fan culture and authenticity. We also talk about how BVB uses AI in content creation, without losing its human touch. And with the Club World Cup in New York, BVB just opened its own “Embassy” to connect with U.S. fans.

This week’s guests are Chong-Won Lim and Bjoern Simski from Motorola: the brand bringing the flip phone back and reshaping how younger generations connect with tech.

Recorded in a unique setting: a flower shop in Berlin during Design Week. This episode dives into what it takes to compete with iOS, how Gen Z discovers and chooses products, and why storytelling is still the most powerful tool in marketing.

We talk brand positioning, customer retention, and how Motorola plans to stay relevant in an AI-powered future.

This week’s guest is Eugen Fink, co-founder of Kraft Runners – one of the most exciting running communities in Europe. Recorded live in front of an audience, this episode dives into what it really takes to build a movement from the ground up.

Eugen shares how Kraft Runners became more than just a run club, how to create real connection through community, and what creators need to know when working with brands.

SOCIALS:TikTok: https://tiktok.com/@newtrendsocietyInstagram: https://instagram.com/newtrendsocietyWebsite: https://newtrendsociety.com

This week’s guest is Ben Cohen, Talent Manager and founder of 28th Ave. We talked about what it takes to represent A-list talent, the power of relationships in the entertainment industry, and how to get into the room when no one’s opening the door.

In this episode, female entrepreneur Danielle Sabrina from Society22 PR shares how she became the youngest trader on Wall Street, fought her way back from bankruptcy, and built a career as one of the most successful celebrity publicists in Hollywood.

In this episode, we sit down with Ryan Tierney, founder of Lo Siento Tequila. We talk about building a million-dollar tequila brand, standing out in a market dominated by celebrity names like Kendall Jenner, and what he’d do with an unlimited marketing budget. A conversation about strategy, differentiation, and thinking bigger.

In this episode, we chat with LA-based photographer and creator Jesse Rodriguez aka Jesse Shoots about his creative journey. From turning a pandemic hobby into a passion to building one of the largest creative communities on the West Coast, Jesse shares insights on staying authentic, finding inspiration, and exploring Los Angeles’ hidden gems. We also discuss setting boundaries to lower stress and boost creativity.

Follow Jesse on Instagram:@jesse.shoots

In this Episode, we sit down with Ryan Crownholm, entrepreneur and productivity expert, to explore how a life-changing accident reshaped his approach to work and life.

Ryan shares his remarkable journey from leading his company as a hands-on operator to building a business that thrives independently.

Flollow Ryan on Social Media: @ryancrownholm

In this episode, Sebastian Zelger, CEO of LIQUI MOLY USA, shares insights their US expansion.

Discover why LIQUI MOLY prioritizes in-person networking, the strategy behind their analog presence, and how building connections with car brands elevates their story.

We get an exclusive insight into how F1 sponsorships work and the cultural differences in business between Germany and the U.S.

Today we welcome Julian Junghöfer, the CEO of Vereda Agency.

He gives an inside into the evolving world of websites, automation, and marketing. From building his first site at 11 to leading a modern agency, he reveals how websites remain the backbone of business success.

Learn how a variety of tools can simplify your processes, why structure and clarity are vital for websites, and how AI is reshaping the future. Discover how smart systems and lean teams drive efficiency, creativity, and lasting impact in today’s digital landscape.

Follow Julian on Instagram: @julianjunghoefer

In this episode, we welcome Tim Krasenbrink, the founder of NO925 Community. He shares some special insights on what we can learn from Tony Robbins and how to optimize your social media presence.

Tim explains, why raw and authentic content is more effective for building a community than polished, high-quality productions.

Follow Tim on Instagram: @timelevaty

In this episode, we welcome our regular guest Sarah Emmerich as we dive into the story behind The Mastermind Experience and its lasting impact on your lifes. We share our biggest learnings and setbacks from our journey and reflect on how these experiences have shaped us.

Additionally, we discuss how to navigate situations when things don’t go as planned, recognizing that you can’t control everything and we also explore what sets a premium event apart from an ordinary one.

Check out mastermindexperience.de for more insights and follow Sarah on Instagram: @sarahemmerich

In this episode, we welcome Michael Frohoff, the CEO and Founder of Kruger Media, to explore the world of modern brand collaborations and influencer partnerships.

Michael dives into what it takes to build a strong, effective team and shares his insights on the essential qualities that define a brand’s unique DNA.

He unpacks how Porsche and Dua Lipa created a unique partnership and gives us a behind-the-scenes look at Kruger Media’s latest Remix Conference, a summit celebrating.
Join us for this conversation on shaping brands, building partnerships, and leading in today’s fast-evolving media landscape.

Follow Kruger Media on Instagram: @krugermedia

In dieser Folge begrüßen wir Isabelle Guenou, die inspirierende Gründerin des Health-Tech-Startups theblood.

Sie gibt uns spannende Einblicke in die Entstehung ihres Unternehmens, erzählt von Herausforderungen und Rückschlägen und verrät, warum manchmal nur drei Sekunden Mut den Unterschied machen können.

Wir erfahren außerdem, wie sie als Gründerin auf persönlicher Ebene gewachsen ist und warum Persönlichkeitsentwicklung und authentische Ehrlichkeit in der Führung eines Unternehmens so entscheidend sind.

Folge Isabelle auf Linkedin: Isabelle Guenou

Folge theblood auf Instagram: @theblood.io

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In this episode, we welcome Andrea Sasse, the German Consul General in Los Angeles. She shares fascinating insights into her daily work and her efforts to strengthen transatlantic ties between Germany and the U.S.

We also explore how to build an international network and stay informed about key local and global issues.

Follow the German Consulate General on Instagram: @germanyinla

In this episode, we welcome Kade Speiser, DJ Leisan and Tim Kasper at Paulaner Sunset for an insightful conversation on marketing, building your career as an artist, and much more.

Join us as we dive deep into the world of social media content, exploring top strategies and creative methods for branding and community building. We cover the best types of content for each social media platform and share tips on standing out in a sea of content.

Check out our Guests on Instagram:
@leisan.lealea, @kade, @tmkspr

In this episode, we welcome Tristan Bordallo, member of EO and CEO of Fr8topia, he uncovers the fascinating world of trucking and logistics in the U.S.

Tristan breaks down the real challenges facing the industry today, from driver shortages to the future of autonomous vehicles. Discover why trucking remains the backbone of America's economy and how he's leveraging social media to modernize this traditional industry and generating new leads.

Follow Tristan on LinkedIn: Tristan Bordallo

In this episode, we have an insightful conversation with Jo Dietrich, Co-Founder of ZEAM, about the role of Customer Lifetime Value, the immense potential of targeting younger audiences, and the challenges and rewards of leading a major marketing agency.

We also explore how cultivating a reading habit can significantly benefit your business.
Join us for an inspiring talk about Gen Z, the future of marketing and much more!

Connect with Jo on LinkedIn: Jo Dietrich

In this episode, we welcome Hannah Toni Trueb, the Creative Director of John Reed Fitness and Gold’s Gym. Hannah shares her journey into the creative industry and provides insights into sports brand marketing. She explains the reason behind various brand slogans, and we explore the differences between European and U.S. marketing campaigns.

Join us for an inspiring look into the world of marketing and brand building.

Connect with Hannah on LinkedIn: Hannah Toni Trueb

In this episode, we are joined by Magnus Resch, a German professor at Yale University and the former founder of Gymondo. Magnus takes us deep into the fascinating world of the art gallery business, revealing insider secrets on what it really takes to succeed as an artist in this competitive industry. From building strong networks to mastering the art of self-promotion, we explore the key strategies every artist needs to thrive.

Join us for an insightful conversation on how to navigate the intersection of creativity and commerce in the art world, and discover tips for elevating your career.

Follow Magnus on LinkedIn: ⁠@magnusresch

In this episode, we welcome back our returning guest and partner, Dennis Kluba, to discuss the new approach to personal branding and building professional business relationships. We also explore the rise of newspapers in the U.S., the evolution of media in the past and what the future might hold, and the latest insights on Benjamin Diedering's personal brand.

Follow Dennis on Instagram: ⁠@dennis_kluba

In dieser Folge sprechen wir mit Antonia Cox, der Unternehmerin und Gründerin des Pflanzentopf-Startups Pottburri.
Wir tauchen ein in die Geschichte hinter dem Familienstartup und sprechen über die spannende Frage, was hinter den Kulissen von "Die Höhle der Löwen" geschieht!
Außerdem sprechen wir über Herausforderungen bei der nachhaltigen Produktion der Töpfe und wie man das perfekte Business-Netzwerk baut.

Folge Pottburri auf Instagram: @pottburri

In this episode, we are talking with Leisan Valieva, a passionate DJ and podcaster who has built a successful career in Los Angeles over the past years.

She shares her journey from moving to LA with nothing to performing with top artists, emphasizing the importance of embracing challenges and learning from mistakes.

We discuss wether to prioritize happiness over money, and how to stay true to oneself while adapting in a competitive industry.
Join us for insights on thriving in the creative world and navigating the pressures of the music industry and oneself.

Follow Leisan on Instagram: @leisan.lealea

We want to revive one of the most popular episodes of last year! This was the episode with Cole Walliser - He is a Canadian filmmaker and music video director. The man behind the "Glambot" is in conversation with Benjamin Diedering and the audience. He tells us interesting stories about his career from scratch and talks about very interesting insights.

Website: colewalliser.com

Instagram: @colewalliser

In this episode we welcome Martin Torres, the head coach of Adidas Runners and trail runner, to share his passion for the sport and the magic of run clubs. We explore how trail running has evolved from a simple hobby to a thriving community and lifestyle, emphasizing the importance of creating a welcoming environment for newcomers. Additionally, we delve into the growing popularity of trail running and the unique opportunities it offers, especially in a city like LA.
Join us for an inspiring talk packed with insights into the running community and the marketing strategy behind Adidas Runners.
Follow Martin on Instagram: @martintorres

In this episode, out of the box content director Dennis Kluba and Benjamin Diedering are talking about marketing and how social content is produced best.

They are also talking about why finding a niche is important for your brand and Dennis shares his experience and ideas on simple but effective social media marketing.

Join us, for an inspiring talk about work, passion and creativity!

Follow Dennis on Instagram: @dennis_kluba

In dieser Folge begrüßen wir David Ayrian und Tareq Jomaa von SalesHAX. Sie erklären, wie sie mit ihrer Consulting-Agentur Unternehmen mit individuellen Strategien zu mehr Umsatz verhelfen und die Performance im Vertrieb optimieren.

Außerdem sprechen wir über Lead-Generierung, die Bedeutung persönlicher Kundenbetreuung und wie man seine Kunden dadurch langfristig bindet. Die beiden teilen ihre Erfahrungen aus der Zeit vor SalesHAX und geben wertvolle Tipps für angehende Unternehmer, wie man das eigene Unternehmenswachstum beschleunigen kann.

SalesHAX auf Instagram: @saleshaxconsulting

In dieser Folge begrüßen wir den BrewDog CEO und Podcast Host Adrian Klie.
Wir blicken gemeinsam hinter die Kulissen der Bierindustrie und klären die Frage, was den deutschen Biermarkt vom amerikanischen unterscheidet. Außerdem berichtet Adrian von seinen abenteuerlichen Reisen durch die gesamte Welt und wie sich dadurch ein lukratives Podcast-Imperium aufbauen lässt, zudem teilt er wertvolle Tipps für angehende Unternehmer und Reisende mit uns.
Adrian auf Instagram @_beer_baron

In this episode, we welcome Anuschka van Lent, a German-Dutch actress living in LA, to share her journey and the pursuit of dreams in Hollywood.

We dive into the challenges of making it in the film industry, highlighting the importance of creativity and boldness. Additionally we explore the question of why it can be motivating to step out of your comfort zone, also offering insights on navigating life in LA.

Join us for an inspiring conversation filled with practical advice and valuable tips for aspiring filmmakers and dreamers alike!

Follow Anuschka van Lent on Instagram: @nukivanlent

In dieser Episode begrüßen wir Kamiar Bar Bar und Maurice Impraim, die Gründer vonTeaching Finance. Wir tauchen ein in die Entstehungsgeschichte hinter Teaching Finance, ihre Motivation hinter dem Unternehmen, und wie man durch authentisches Personal Branding Neukunden gewinnt.

Die beiden erklären, wie man mit radikaler Ehrlichkeit Wachstum fördert und beantworten die Frage, was hinter ihren 10 Prinzipien von Teaching Finance steckt.

Teaching Finance auf Instagram: @teaching.finace

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In this episode, we welcome Marten Hørger, one of the biggest international DJs, to discuss his journey and the world of electronic dance music. We delve into the history of electronic dance music, explore how to make people happy through music, and learn the secrets to becoming a successful DJ. Tune in for an inspiring conversation packed with insights and tips for aspiring DJs and music enthusiasts alike!

Follow Marten Hørger on Instagram: @marten_horger

In dieser Episode begrüßen wir Sebastian Szalinski. Der polarisierende Unternehmer erzählt uns vom Aufbau seiner eCom-Unternehmensberatung IRON MEDIA und verrät seine Tipps und Tricks, wie man mit vergleichsweise wenig mitarbeitenden 7 Millionenn Euro Jahresumsatz erreichen kann. Sebastian auf LinkedIn: Sebastian Szalinski

In this episode, we welcome Cecilia Taieb, the Global Head of Communication at CUPRA. Join us as we dive into the world of CUPRA, exploring the brand's unique strategies and the creative approaches used to connect with their distinctive audience.

Cecilia shares her insights on what sets CUPRA apart in the automotive industry and how they craft their communication to resonate with their target market. Don’t miss this deep dive into branding and audience engagement.

Follow Cecilia on Linkedin

Instagram: @ceciliataieb.official

In dieser Folge begrüßen wir die PR-Expertin Marie Claire Kozik und klären nicht nur die Frage, was PR eigentlich genau ist, sondern sprechen auch über ihren Weg als Journalistin und ihre PR-Arbeit bei Netflix. Außerdem verrät sie ihre Tipps für deine eigene Personal Brand und verrät die Geheimnisse der Personal Branding Tricks von George Clooney und Shakira.

Marie-Claire auf LinkedIn: Marie-Claire Kozik

In this episode, we welcome Judith Williams, who is living the American dream in Germany.

Judith shares her inspiring entrepreneur story, offering invaluable tips in sales and explaining why storytelling is crucial in business. We dive into a comprehensive discussion on entrepreneurship and passion, and explore the future of commerce and shopping.

Plus, we get an insider’s look into her experience on "Höhle der Löwen" (German Shark Tank).

Don’t miss this episode packed with insights and inspiration!

Follow Judith: @judithwilliams_official

In dieser Episode sprechen wir mit dem Unternehmer Johannes Haller. Johannes hat mitten in der Corona Krise sein Yacht-Charter-Business auf Ibiza gestartet und erzählt uns von den anfänglichen Challenges und Chancen.

Außerdem teilt er einige spannende Insights aus dem Business und verrät einige interessante Sales-Hacks. 🤫

Johannes' Business: @hallerexperiences_ibiza

Johannes auf Instagram: @johannes_haller