Explore every episode of the podcast New School of Marketing
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Everyone Says ‘Just Show Up Online’—But No One Tells You How to Turn That Into Sales | 30 juin 2025 | 00:11:05 | |
“Just show up online” — sound familiar? It’s the advice every business owner hears, but rarely with any real guidance on how to turn that visibility into actual sales. In this episode, we’re calling out the vague marketing fluff and getting into the how. You’ll learn why simply posting isn’t enough, what your content really needs to do to drive conversions, and how to start showing up with a strategy that actually works. If you’re tired of showing up and not seeing results, this one’s for you. 🎯 Real talk, real strategies, and real results — no more guessing. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Why Your Marketing Isn’t Working (And How to Fix It Without Burning It All Down) | 23 juin 2025 | 00:13:15 | |
Frustrated that your marketing efforts aren’t turning into sales? You’re not alone — but you don’t have to scrap everything and start over. In this episode, we unpack the real reasons your marketing might not be working (spoiler: it’s usually not about how much content you’re creating). I’ll help you identify what’s broken, where the gaps are, and how to get things back on track — without the overwhelm, burnout, or starting from scratch. If you’ve been spinning your wheels or second-guessing every post, this is your invitation to pause, reset, and move forward with clarity. Tune in for tough love, honest insight, and a clear path to better marketing results. Book a sales accelerator review Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| I Know I Need to Market My Business... So Why Do I Keep Putting It Off? | 16 juin 2025 | 00:12:19 | |
You know marketing your business is important — so why does it keep falling to the bottom of your to-do list? In this episode, we’re diving into the real reasons behind marketing procrastination. (Hint: It’s not laziness.) From perfectionism and fear of failure to self-doubt and burnout, we’ll explore what’s really holding you back — and how to break the cycle with simple, sustainable action. If you’ve ever felt stuck, guilty, or overwhelmed about showing up, this one’s for you. You’ll walk away with fresh clarity, mindset shifts, and practical ways to move forward — no shame required. And if you’re ready to stop struggling solo and get the support, structure, and strategy that actually moves the needle — come join us inside the New School of Marketing Business Club. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Is It Time for a Marketing Reset? | 10 juin 2025 | 00:21:52 | |
If your marketing feels exhausting, confusing, or like it’s just not landing anymore, it might be time for a reset. In this episode, we take a step back to audit what’s really going on behind the scenes of your strategy. You’ll discover the key signs that your marketing needs a tune-up — from misaligned messaging to strategies that no longer serve you — and how to get back on track without burning it all down. This is your invitation to pause, reflect, and realign so your marketing works for you — not against you. 🎯 Want personalised insight into what’s working and what’s not? Book a Sales Accelerator Review and get expert eyes on your marketing. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Starting from Scratch: How I'd Build My Marketing if I Had to Start Over | 02 juin 2025 | 00:15:18 | |
If I had to build my business from the ground up, with no audience, no fancy tools, and no momentum — here’s exactly what I’d do. In this episode, I’m walking you through the simple, strategic steps I’d take to attract the right people, grow an email list, and start making sales without wasting time or burning out. Whether you’re brand new to business or feeling like you need to reset your marketing, this episode is packed with practical advice and encouragement to help you build real momentum — from scratch. Plus, I’ve created a free download to help you map out your own action plan so you can stop spinning your wheels and start marketing with confidence. 🎧 Tune in now — and don’t forget to grab your free guide! Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| From Side Hustles to Full-Time Freedom: My Journey & What I Wish I Knew Sooner | 26 mai 2025 | 00:16:27 | |
Ever wonder what it really takes to go from side hustle to full-time business owner? In this episode, I’m sharing the behind-the-scenes of my journey — from running creative businesses on the side while working full-time, to finally making the leap and building a business that supports my life (not the other way around). I’ll take you through the wins, the wobbles, and the biggest lessons I wish someone had told me earlier. Plus, I’ll share the mindset shifts and marketing strategies that helped me find freedom, focus, and clients I actually love working with. Whether you're still in the 9–5 or just feeling stuck in your business, this episode is here to remind you: you don’t have to do it perfectly — you just have to keep going. 🎧 Tune in now for a dose of honesty, inspiration, and practical advice you can actually use. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| The #1 Reason Small Businesses Stay Stuck | 19 mai 2025 | 00:15:42 | |
What’s the biggest reason small businesses stay stuck? It’s not the economy, competition, or pricing. It’s something totally in your control—inconsistent marketing. Most business owners fall into the start-stop cycle: ❌ They market when business is slow. ❌ Then they get busy and stop. ❌ Then sales dry up, panic sets in, and they start again from scratch. But marketing isn’t something you do when you “have time”—it’s what keeps your business growing consistently. In today’s episode, we’re talking about: ✅ Why inconsistent marketing is hurting your business. ✅ How to break free from the start-stop cycle. ✅ A simple plan to stay on track—even when you’re busy. If you’ve ever struggled to keep your marketing going when things get hectic, this episode is for you. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Stop Struggling Solo: How Support Transforms Your Marketing Results | 12 mai 2025 | 00:15:57 | |
Marketing can feel isolating—especially when you’re trying to do it all on your own. Staring at a blank screen, wondering what to post, second-guessing your strategy, and feeling overwhelmed by all the things you could be doing. But what if you didn’t have to do it alone? In today’s episode, we’ll dive into: ✅ The struggles of marketing alone (and why it feels so hard). ✅ The benefits of having support, guidance, and accountability. ✅ How a community can help you market with more clarity, confidence, and consistency. ✅ Simple ways to get better results faster by surrounding yourself with the right people. If you’ve ever felt stuck, overwhelmed, or unsure if you’re doing things right, this episode is for you. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| You Don’t Need Another Freebie—You Need Action | 05 mai 2025 | 00:11:05 | |
Let’s be honest—how many freebies, courses, and marketing tips have you saved but never actually used? 😅 Most business owners don’t struggle because they don’t know what to do—they struggle because they aren’t taking action on what they already know. In today’s episode, we’re cutting through the noise and talking about: ✅ Why more information isn’t the answer to your marketing struggles. ✅ How lack of execution keeps businesses stuck. ✅ The real reason you’re not taking action—and how to fix it. ✅ Simple strategies to start implementing and seeing results now. If you’ve ever downloaded a freebie, signed up for a webinar, or taken a course without following through—this one’s for you. Let’s dive in! Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Why Marketing Feels So Hard (And How to Fix It) | 28 avr. 2025 | 00:13:24 | |
Marketing can feel overwhelming—especially when you’re trying to do it all without a clear plan. If you’ve ever felt like you’re guessing, posting randomly, and hoping something sticks, you’re not alone. In today’s episode, we’re going to talk about: ✅ Why marketing feels so hard for so many business owners. ✅ The biggest mistakes that keep you stuck. ✅ How to create a simple, effective marketing plan that actually works. And if you’re ready to stop spinning your wheels and finally get a strategy that’s doable, I’ll share how you can get expert support inside the New School of Marketing Business Club. Let’s get into it! Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Marketing Trends That Still Work in 2025 and Beyond | 21 avr. 2025 | 00:18:11 | |
Marketing trends come and go, but some strategies always work—no matter what year it is. In 2025, AI might be evolving, platforms might be shifting, and new tools might pop up, but the fundamentals of marketing remain the same. In today’s episode, we’re diving into 5 key marketing strategies that are just as powerful in 2025 as they were years ago. We’ll talk about: ✅ Why email marketing is still one of the highest-converting strategies. ✅ How video content continues to dominate and how to use it effectively. ✅ Why personalisation is essential for connecting with your audience. ✅ The role of messaging in driving conversions. ✅ How building a community leads to long-term business growth. If you’re ready to cut through the noise and focus on what actually works, this episode is for you. Let’s dive in! Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Why Your Offers Aren’t Selling (It’s Not Your Pricing) | 15 avr. 2025 | 00:10:41 | |
If your offers aren’t selling, your first instinct might be to lower your price—but that’s usually not the real problem. Instead, the issue is often that your audience doesn’t fully understand the value of what you offer, they’re not convinced it’s the right solution, or they don’t see how it solves their problem immediately. In today’s episode, we’ll cover: ✅ Why pricing isn’t the main reason people don’t buy. ✅ The real reasons your offer isn’t converting. ✅ How to improve your messaging, positioning, and urgency so that people say yes without hesitation. If you’ve ever thought, "Maybe my price is too high," this episode will help you shift your focus to what actually matters—so you can increase sales without discounting your value. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Marketing is a Long Game—Here’s How to Stay Consistent | 07 avr. 2025 | 00:09:13 | |
Marketing isn’t a one-time event—it’s a habit. Just like going to the gym, you only see results if you stay consistent. But let’s be honest: staying consistent is HARD, especially when you don’t know what to post, you’re trying to do too much at once, or you’re frustrated by slow results. In today’s episode, I’ll share practical ways to make marketing easier, more manageable, and more sustainable—so you can stick with it and actually see results. We’ll cover: ✅ Why consistency is the secret to long-term marketing success ✅ The biggest reasons business owners struggle to stay consistent ✅ Simple, actionable strategies to make marketing feel effortless If you’ve ever felt stuck, overwhelmed, or ready to throw in the towel on marketing, this episode is for you. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| You Don’t Need More Followers – You Need More Conversions | 31 mars 2025 | 00:12:29 | |
In this episode, we’re busting a huge marketing myth—the idea that more followers automatically mean more success. If you’re chasing vanity metrics like follower count, but your business isn’t making more money, it’s time to shift your focus. We’ll break down: ✅ Why engagement, relationships, and conversions matter more than numbers. ✅ How to shift your strategy from growing an audience to growing your revenue. ✅ Actionable steps to attract the right people and turn them into paying customers. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| The Most Common Marketing Mistake I See | 24 mars 2025 | 00:12:40 | |
In this episode, we’re diving into one of the biggest marketing mistakes I see business owners make all the time—random acts of marketing. If you’ve ever felt like you’re throwing spaghetti at the wall, hoping something sticks, this episode is for you. We’ll talk about why this approach doesn’t work, what you should be doing instead, and how to create a simple, repeatable marketing system that actually gets results. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Content Strategy 101 | 17 mars 2025 | 00:19:58 | |
In this episode, we break down the fundamentals of creating an effective content strategy. Whether you're new to content marketing or looking to refine your approach, you'll learn how to identify your target audience, set clear goals, plan and create engaging content, and measure your results. This episode is packed with actionable insights to help you develop a content strategy that supports your business growth. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Navigating the Digital Landscape in 2025 | 10 mars 2025 | 00:15:40 | |
In this episode, we’ll explore how the digital marketing world is evolving as we move deeper into 2025. From emerging technologies and shifting consumer expectations to new regulations and innovative marketing strategies, we’ll break down the challenges and opportunities that lie ahead. Whether you're a business owner, marketer, or entrepreneur, you’ll learn practical tips for adapting to change, leveraging new tools, and staying ahead of the curve in the ever-evolving digital landscape. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Building a Comprehensive Marketing Strategy | 03 mars 2025 | 00:22:45 | |
In this episode, we break down what it means to build a comprehensive marketing strategy and why it’s essential for your business growth. We’ll cover the key components—from understanding your target audience and brand positioning to selecting the right channels and measuring your results. Whether you're starting from scratch or looking to refine your existing strategy, this episode provides actionable steps and real-world insights to help you create a roadmap that drives results. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Short-Form Video Content: What Works Now | 24 févr. 2025 | 00:13:06 | |
Short-form video content has taken the marketing world by storm, and it’s not going away anytime soon. From TikTok to Instagram Reels and YouTube Shorts, these bite-sized videos are where your audience is spending their time. But what makes short-form content successful, and how can you make it work for your business? In this episode, we’ll explore:
If you’ve been hesitant about diving into short-form videos or need a fresh perspective, this episode will give you actionable insights to create videos that work for your business. Enter the giveaway: https://newschoolofmarketing.com/ Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Email Marketing in 2025: What’s New and What Still Works | 17 févr. 2025 | 00:10:15 | |
Email marketing continues to be one of the most powerful tools for growing a business, but the landscape is always evolving. In this episode, we’ll dive into what’s changing in 2025, what tried-and-true strategies still work, and how to stay ahead of the game. Whether you’re just getting started or refining your existing strategy, this episode will help you make the most of your email marketing efforts. Enter the giveaway: https://newschoolofmarketing.com/ Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Lessons from 200 Episodes – What I’ve Learned About Marketing & Business | 17 févr. 2025 | 00:15:33 | |
We’re celebrating 200 episodes of the New School of Marketing Podcast! 🥳 In this special milestone episode, I’m reflecting on the biggest marketing and business lessons I’ve learned from hosting this show. From the strategies that actually move the needle to the biggest mistakes I see business owners make, I’m sharing my top takeaways to help you grow your business with confidence. PLUS, to celebrate, I’m hosting a special giveaway with some amazing prizes! 🎁 Tune in to find out how to enter and be part of the celebration. Don’t miss this one—it’s packed with insights, reflections, and a whole lot of gratitude for you, my listeners! 💛 Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Sustainability in Marketing: Meeting Customer Expectations | 03 févr. 2025 | 00:16:17 | |
Sustainability isn’t just a buzzword—it’s a major factor in how consumers choose where to spend their money. In this episode of the New School of Marketing Podcast, we’re diving into sustainable marketing and what it really means for your business. We’ll explore how customer expectations around sustainability have shifted, practical ways to integrate eco-conscious strategies into your marketing, and how to communicate your efforts authentically (without falling into the greenwashing trap). If you want to attract and retain customers who care about sustainability, this episode is a must-listen! 🎧 Tune in now and start marketing with impact! Keep your eye out for next week's episode as it's our 200th episode and I'm hosting a giveaway! Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Building a Personal Brand That Stands Out | 27 janv. 2025 | 00:17:22 | |
In a world where everyone is fighting for attention, how do you make your personal brand stand out? Whether you're a coach, consultant, or course creator, building a strong personal brand isn’t just about looking good online—it’s about creating trust, authority, and a connection with your audience. In this episode, we’re breaking down what really goes into building a personal brand that sets you apart. We’ll cover the key elements of a memorable brand, how to position yourself as an expert, and the biggest mistakes people make when trying to establish their presence. If you’re ready to step up and become the go-to person in your industry, this episode is for you! Tune in now and start building a brand that people can’t ignore. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Navigating Ad Policies: Staying Compliant with Facebook | 20 janv. 2025 | 00:18:03 | |
Running Facebook ads can be a game-changer for your business—but only if you stay on the right side of Facebook’s ad policies. Nothing is more frustrating than having your ads rejected or, worse, your account suspended. In this episode, we’re diving into Facebook’s ad policies—what you can and can’t say, how to avoid common pitfalls, and what to do if your ad gets disapproved. We’ll also cover what might get flagged, plus practical tips to keep your campaigns running smoothly. If you want to maximize your ad success while staying compliant, this episode is a must-listen! Tune in now and make sure your ads don’t get caught in Facebook’s red tape. 🚀 Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Budgeting for Success: Maximizing ROI in Facebook Advertising | 13 janv. 2025 | 00:13:09 | |
Worried about wasting money on Facebook ads? You’re not alone! In this episode of the New School of Marketing Podcast, I'm tackling the topic of budgeting for success in your ad campaigns. Learn how to set realistic goals, allocate your ad spend effectively, and make every dollar count. From testing strategies to scaling winning campaigns, this episode is packed with actionable advice to help you maximize your ROI and achieve your business goals. Tune in to discover how to market smarter, not harder, with Facebook ads!
Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Building an Email List from Scratch: Proven Strategies | 06 janv. 2025 | 00:13:56 | |
Starting from zero? Don’t worry—you’re not alone! In this episode of the New School of Marketing Podcast, I'm breaking down the proven strategies for building an email list from scratch. Learn why email marketing is one of the most powerful tools for your business, discover creative ways to attract subscribers, and get practical tips for keeping your audience engaged. Whether you’re a total beginner or looking to level up, this episode will equip you with the tools to grow a list full of potential customers who are ready to hear from you.
Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| The State of Marketing in 2024 and the Direction of 2025 | 30 déc. 2024 | 00:21:30 | |
As the year wraps up, we’re taking a moment to reflect on the state of marketing in 2024 and look ahead to the trends and innovations that will shape 2025. In this insightful episode, I’ll discuss the biggest shifts I’ve seen this year—from AI tools changing the game to the rise of hyper-personalisation—and predict where marketing is headed. Whether you’re a seasoned marketer or just starting out, this episode will inspire you to stay ahead of the curve.
Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Podcast Marketing: Growing Your Audience in 2025 | 23 déc. 2024 | 00:14:15 | |
Ready to take your podcast to the next level? In this episode, we dive into cutting-edge strategies for podcast marketing in 2025. From harnessing the power of short-form video to engaging with your audience in new and meaningful ways, you’ll learn how to expand your reach, attract loyal listeners, and make your podcast stand out in a crowded market. Whether you're just starting or a seasoned podcaster, this episode is packed with actionable tips to help you grow your audience like never before. Don’t miss it! Resources Mentioned:
Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Work Smarter, Not Harder: Streamlining Your Marketing for a Better Customer Experience | 16 déc. 2024 | 00:14:51 | |
Running a business can feel like a constant juggling act, but what if you could free up your time and improve your client experience? In this episode, we’re tackling the common trap many business owners fall into—getting so busy working in their business that they forget to work on it. We’ll explore smart strategies and tools to help you streamline your marketing and customer interactions. From setting up automated responses to nurturing leads and delivering a seamless client journey, these practical tips will help you reclaim your time and provide a better experience for everyone involved. Don’t wait until you’re drowning in work to make your life easier. Tune in now to discover how a little upfront effort can transform your business into a well-oiled, stress-free machine! Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Email Marketing: Best Practices for Success | 09 déc. 2024 | 00:15:22 | |
Is email marketing still relevant in 2024? Absolutely—and it’s more powerful than ever! In this episode, we’re diving into everything you need to know about email marketing best practices. From how often you should email your list to the mindset shifts that will help you hit "send" without hesitation, we’re covering it all. Learn why email isn’t just a communication tool but a vital business strategy, and discover how to create consistent, engaging, and effective emails that nurture your audience and drive sales. Whether you’re just starting or looking to up your email game, this episode will give you the tips and confidence you need to succeed. It’s time to stop worrying about "too many emails" and start owning your email strategy like a pro. Tune in now and get ready to take your marketing to the next level! Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Optimising Landing Pages for Maximum Lead Conversions | 02 déc. 2024 | 00:18:47 | |
Your landing page is the key to turning casual visitors into loyal customers—but is yours pulling its weight? In this episode of the New School of Marketing Podcast, we’re tackling the art and science of landing page optimisation to help you boost your lead conversions. We’ll break down what makes a landing page irresistible, from crafting compelling headlines to creating a clear and persuasive call to action. You’ll learn the common mistakes that could be costing you leads and the proven strategies to fix them. Whether you’re building your first landing page or fine-tuning one that’s already live, this episode is packed with actionable tips to help you convert more visitors into leads and customers. What you’ll learn in this episode: Don’t let your landing page be a roadblock to success—let’s turn it into a lead-converting machine! Tune in now and learn how to make your landing pages work harder for your business. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Choosing the Perfect Platform for Your Online Course | 25 nov. 2024 | 00:18:17 | |
Are you ready to launch your online course but feeling overwhelmed by all the platform options out there? In this episode of the New School of Marketing Podcast, we’re diving deep into the world of online course platforms to help you make the perfect choice for your business. We’ll explore the key factors to consider when choosing a platform, from ease of use to integrations and scalability. Plus, we’ll discuss popular platforms like Teachable, Kajabi, Thinkific, and more, giving you a clear picture of what might work best for your unique needs. Whether you’re a first-time course creator or looking to switch platforms, this episode will arm you with the knowledge and confidence to make a decision that aligns with your goals. What you’ll learn in this episode: Stop the guesswork and start building your dream course today! 🎧 Tune in now to learn how to find the right platform for your online course success. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| What Does It Even Mean to Optimise Facebook Ads? | 18 nov. 2024 | 00:16:50 | |
In this episode, we break down the true meaning of Facebook ad optimisation and explore how you can make your ads work smarter, not harder. From audience targeting and ad creative to budget adjustments and landing page alignment, we cover everything you need to know to take your Facebook ad performance to the next level. Whether you're running your first ad or looking to refine your strategy, this episode will give you practical tips and insights to optimise like a pro. Tune in and learn the art of ad optimisation! Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Facebook Ad Formats: Choosing the Right One for Your Campaign | 11 nov. 2024 | 00:15:21 | |
With so many ad formats on Facebook, how do you know which one will work best for your goals? In this episode, we’ll break down the most popular Facebook ad formats—like carousel, video, and lead ads—and discuss when and how to use each one effectively. You’ll learn how to align ad formats with your campaign objectives, reach your target audience, and maximise your ad spend. Whether you’re promoting a product, capturing leads, or building brand awareness, this episode will help you make the right format choice to drive results. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Cracking the Code: Facebook Advertising Demystified | 04 nov. 2024 | 00:19:44 | |
Ready to unlock the mysteries of Facebook advertising? In this episode, we’re breaking down the essentials of Facebook ads—from the basics of ad types and targeting to the metrics that actually matter. Whether you’re just starting out or looking to refine your approach, we’ll cover the must-know strategies and practical tips to help you build campaigns that connect and convert. Say goodbye to overwhelm and hello to confident ad creation! Tune in to crack the code and get the clarity you need to make Facebook advertising work for your business. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Building Your Sales Pipeline with Funnels | 28 oct. 2024 | 00:33:28 | |
In this episode of the New School of Marketing Podcast, we dive into the world of sales funnels and why they’re essential for your business. If you’ve ever felt overwhelmed by the idea of creating a funnel, don’t worry—it doesn’t have to be complicated! We break down what a sales funnel is, why it matters, and how you can create a simple yet powerful funnel to guide your customers from awareness to purchase. Learn the core stages of a funnel, how it can make your marketing more efficient, and practical steps to get started without the tech overwhelm. Tune in and discover how a well-crafted funnel can transform your sales process and help your business thrive. Use the coupon code FUNNEL33 to get 33% off (offer expires soon) Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Creating Irresistible Tripwire Offers in Your Sales Funnel | 21 oct. 2024 | 00:19:43 | |
Are you looking for a way to turn more leads into paying customers? Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Email Marketing Automation: Streamlining Your Workflow | 14 oct. 2024 | 00:28:53 | |
In this episode, we’ll dive into the world of email marketing automation, focusing on how it can save you time, keep your audience engaged, and drive conversions—on autopilot. We’ll break down the key elements of setting up automated workflows that work for you, even when you're not online, so you can nurture leads, onboard new customers, and keep your business running smoothly.
Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Avoiding costly DIY website mistakes with Mel Driver | 07 oct. 2024 | 00:43:53 | |
In this episode I speak to my guest, Mel Driver, about the costly mistakes of DIY-ing your own websites and how to avoid them. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| The Tech Toolkit: Essential Tools for a Seamless Course Launch | 30 sept. 2024 | 00:29:20 | |
Launching an online course can feel overwhelming, especially when it comes to navigating the tech side of things. In this episode of The New School of Marketing Podcast, I'm taking the guesswork out of the process by sharing a breakdown of the essential tools you need to set up a smooth and successful course launch. From landing page builders and email marketing platforms to payment gateways and course hosting solutions, I’ll walk through the must-have tech that will streamline your launch and save you a ton of headaches. I’ll also share tips on how to integrate these tools for an automated, hassle-free experience that allows you to focus on delivering value to your students. Whether you’re a first-time course creator or looking to level up your systems, this episode will give you the toolkit to launch with confidence! Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Don’t Rely on Facebook or Instagram to Build Your Business (and Don’t Use It as a Comms Tool) | 23 sept. 2024 | 00:27:08 | |
In this episode of The New School of Marketing Podcast, I explore why building your entire business on Facebook or Instagram is a risky move. Sure, social media is great for creating awareness and engaging your audience, but relying on it as your primary business tool or communication platform? Not so much. I’ll break down the key reasons why this strategy is unpredictable and why you don’t have as much control over your audience as you might think. From algorithm changes to account hacks, social media is a place where you’re always at the mercy of something external. I’ll also talk about the importance of diversifying your marketing and using strategies that you own and control, like email marketing and paid advertising, so you’re not putting all your eggs in one fragile social media basket. Tune in to learn how to layer your marketing strategies for more predictable outcomes, and why social media should be just one piece of the puzzle—not the whole thing. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| What Happens When You Decide to Give Your Business a Name No One Can Pronounce with Catharine Redden | 16 sept. 2024 | 01:02:43 | |
Inside this episode I talk with Catharine Redden from Zjoosh Your Socials about the unique name of her business and membership, plus we dive deep into marketing talk. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| From Idea to Launch: A Step-by-Step Guide for New Course Creators | 10 sept. 2024 | 00:23:46 | |
Got a course idea but not sure where to start? In this episode of The New School of Marketing Podcast, I’m breaking down the entire process—from that spark of inspiration to actually launching your course. We’ll cover everything from validating your idea, structuring your content, pricing strategies, and building a solid launch plan. If you’re ready to turn your idea into a course that sells, this episode is your step-by-step guide to making it happen! Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Advanced Audience Strategies for Facebook Ads | 03 sept. 2024 | 00:24:02 | |
Ready to take your Facebook ads to the next level? In this episode of The New School of Marketing Podcast, we’re getting real about advanced audience strategies. If you’re tired of throwing money at ads and hoping for the best, this one’s for you. We’ll dive into custom audiences, lookalikes, and some cool tricks to get your ads in front of the right people—so you’re not just spinning your wheels. Let’s make sure your budget is working harder (and smarter), and help you get those results you’ve been looking for! Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| How a sales ecosystem can help your business grow with Stacey Walker | 26 août 2024 | 01:01:31 | |
In this episode of The New School of Marketing Podcast, I’m joined by sales expert Stacey Walker for an in-depth conversation on how building a sales ecosystem can drive growth for your business. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| The essentials ingredients for a thriving business | 19 août 2024 | 00:28:23 | |
In this episode of The New School of Marketing Podcast, I'm exploring the key strategies your business needs to not just survive, but thrive in today’s competitive market. From aligning the right offer with the right audience to driving targeted traffic and harnessing the power of freebies, I’ll break down the essential elements that fuel sustainable business growth. Plus, I’ll discuss how to create a customer journey that builds trust, loyalty, and long-term success. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Leveraging Social Media for Lead Generation Success | 12 août 2024 | 00:31:31 | |
In this episode of The New School of Marketing Podcast, I delve into the art of using social media as a powerful tool for lead generation. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Using the 4-ad stack funnel to attract leads and drive sales | 05 août 2024 | 00:26:36 | |
In this episode of The New School of Marketing Podcast, I talk about my 4-ad stack method—a strategic approach designed to attract leads and drive sales. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Diversifying your marketing strategy: Why social media alone isn't enough | 29 juil. 2024 | 00:13:27 | |
In this episode of The New School of Marketing Podcast, I talk about the pitfalls of relying solely on social media for your marketing strategy. While social media is a powerful tool for building awareness and engagement, its volatility and lack of control can pose significant risks. Join me as I discuss the benefits of a layered, diversified approach to marketing that combines social media with other more predictable strategies. Learn how to enhance your organic content with paid advertising and why focusing on quality over quantity offers better results. If you're ready to move beyond the hamster wheel of content creation and achieve more stable and successful outcomes, this episode is a must-listen. Tune in to discover how to create a balanced marketing strategy that leverages the best of all worlds. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||
| Lead generation trends: What's working in today's market | 22 juil. 2024 | 00:32:31 | |
In this episode of The New School of Marketing Podcast, I dive into current trends and long used favourites in the world of lead generation. Connect with me Website: www.newschoolofmarketing.com Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece... | |||