On this special New Media Show tribute episode, we honor the life and legacy of Todd Cochrane, podcasting pioneer, podcast hall of famer, founder of Blubrry and RawVoice, host of Geek News Central podcast, author of one of the first podcasting books, and co-host on The New Media Show for 13 years.

Todd’s influence on podcasting was profound: from launching one of the earliest shows in 2004, to creating the Podcast Awards, to championing open RSS and independent podcasters. His voice, conviction, and generosity shaped the medium and inspired countless creators.

Joining host Rob Greenlee Podcast Hall of Famer are Adam Curry is also a Podcast Hall of Famer, Mike Dell, VP at Blubrry, and Rob Walch, VP at Libsyn who is also a Podcast Hall of Famer as we reflect on Todd’s extraordinary journey and life, from Navy service to podcasting leader, and discuss his impact on the industry, his unwavering advocacy for creators, and the lessons he leaves for the future of podcasting.

The post Remembering Todd Cochrane Podcast Hall of Famer and Blubrry CEO first appeared on New Media Show.

The episode titled “Bryan Barletta of Podcast Movement: What’s Next for the Show?” features hosts Todd Cochrane and Rob Greenlee, who welcome guest Bryan Barletta. The episode begins with Todd introducing Bryan and discussing the recent happenings at Podcast Movement following the event. Bryan expresses gratitude for Todd and Rob’s previous discussions about Podcast Movement and mentions the importance of critical feedback.

Todd brings up some challenges regarding the number of attendees and logistical details from the recent Podcast Movement event, sharing metrics he tracked personally. Bryan explains that he was less involved in that specific event but acknowledges the need for feedback and improvement based on attendees’ experiences.

Bryan discusses his recent transition after the acquisition of SoundProfitable and how it positions him to make impactful changes in the industry. He emphasizes the need to create value and excitement around the event, with a particular focus on enhancing attendance and engagement. They discuss how the geographical location of upcoming events, especially in New York, should draw more attendees compared to previous events in San Diego.

Todd highlights the differences in crowd behavior at events compared to others, like Podfest and events in London. Bryan responds that the changes since COVID and the dynamics of each convention make it essential to evaluate attendee needs carefully.

The conversation shifts to how better to engage creators and business representatives in the podcasting industry. Bryan acknowledges the diversity within the creator community and highlights the challenges of merging business and creator-centric content at events. Rob raises concerns about maintaining a balance between industry-focused events and offerings for creators.

They note the popularity of video as a growing trend in podcasting and the importance of presenting audio content in appealing ways. Todd urges that audio should remain a cherished medium and not be overshadowed by video initiatives.

As the episode progresses, Bryan shares his views on the potential of Podcast Movement to support creators more robustly and the need to differentiate from competing platforms like YouTube and Spotify. He emphasizes the importance of fostering audio-centric content creation in response to industry changes.

Toward the end of the discussion, Bryan shares that announcements will be made around October, hinting at upcoming adjustments to the event structure and approach to programming. He emphasizes the goal of making it easier for attendees to engage with the event and expresses excitement about future initiatives.

Todd and Rob wrap up the episode by reflecting on Bryan’s insights, acknowledging questions that remain, and the evolving landscape of podcasting events. They point out the potential for regional events and reiterate the need for better communication with the creator community.

The episode concludes with Todd giving his contact details and inviting listeners to follow up for future discussions.

The post Bryan Barletta of Podcast Movement: What’s Next for the Show? #642 first appeared on New Media Show.

In this episode titled “Podcast Movement Recap and Insights,” hosts Todd Cochrane and Rob Greenlee discuss their experiences and observations from the recent Podcast Movement conference held in Dallas. Todd has also posted a piece on Linkedin that has garnered nearly 8000 views.

Todd kicks off the conversation by expressing gratitude for the listeners. Rob brings up the theme “show me the money,” which reflects a mixture of seriousness and humor regarding the event. Todd shares his experience of arriving on a Sunday, noting that he could have saved on hotel costs by arriving later, given the event’s setup schedule.

Both hosts discuss the presence of vendors at the conference, with Todd commenting on the impressive booth from Libsyn compared to other vendors, resulting in a total of about twenty vendors. Rob adds context for those unfamiliar with Podcast Movement, describing it as historically significant and the largest podcasting conference, although he notes that it may no longer hold that title. They express concerns over attendance numbers, suggesting that the conference may be losing its prominence compared to other events, such as Podfest.

As they delve deeper, Todd notes that many attendees seemed to be local and not diverse enough geographically in terms of representation. They discuss the financial aspects of attending the event, including ticket costs and discounts provided for local attendees. Todd expresses relief that the discounted tickets helped increase attendance.

The conversation shifts to a significant announcement made during the conference regarding Podcast Movement’s acquisition of Sounds Profitable. They discuss the implications of this acquisition and the confusion surrounding the language used to describe the transaction, which is defined as both an acquisition and a merger. Todd shares his initial reactions and interactions with key players from Sounds Profitable, expressing hope for future creator engagement.

Rob and Todd then reflect on the event’s atmosphere and traffic. While they experienced slow periods, Todd is satisfied with the overall attendance, noting that they ultimately scanned around 100 badges. They discuss the mix of people they interacted with, some looking to shift their hosting platforms, while others were starting.

The hosts discuss potential issues affecting the podcasting space, including stagnation in creator numbers and retention concerns. Critical discussions within the industry arise, reflecting on whether podcasting can maintain its independence while embracing mainstream media and the expectations of profitability.

They also discuss practical considerations for future events, including potential changes in scheduling and structure to appeal to both business professionals and creators. Rob suggests the need for one-day passes and more targeted marketing to effectively engage local audiences.

Todd expresses his hope for improvements, highlighting the possibility of creating a space for a truly educational experience that is free from self-promotion. They both emphasize the importance of creating a balanced program that prioritizes genuine teaching and sharing knowledge rather than merely promoting products or platforms.

By the end of the episode, Todd shares some insights regarding industry trends, drawing attention to the need for widespread understanding of Open RSS and its importance in sustaining the podcasting ecosystem. They conclude with acknowledgments, inviting their audience to send feedback and highlighting key people in the podcasting community, while looking forward to future developments and discussions.

The episode wraps up with both hosts thanking their listeners and affirming their return for the next episode.

The post Podcast Movement Recap and Insights #641 first appeared on New Media Show.

In this episode titled “Podcasting’s Future Is Choice”, hosts Todd Cochrane and Rob Greenlee discuss various aspects of the podcasting industry, particularly surrounding the upcoming Podcast Movement event.

The episode begins with Todd and Rob greeting each other and discussing their plans to attend the Podcast Movement conference. They discuss the costs associated with attending the event and express hope that it will attract a good turnout. Todd mentions the high price of coffee at the venue, leading to a discussion about the costs of refreshments at such events.

They then transition to a new topic, discussing a recent article by Tom Webster that highlights a survey revealing the public still predominantly expects podcasts to be audio-based. The hosts analyze and debate the implications of the data, discussing how perceptions may be shifting regarding the definitions of podcasts as audiences encounter more video content.

Rob comments on the current state of the podcasting industry, describing it as “cloudy” due to the evolving relationship between audio and video formats. He reflects on how podcasting has become increasingly commercialized over time, similar to mainstream media, with a growing focus on monetization and advertising.

As the conversation progresses, Todd and Rob delve into a podcast study indicating that most listeners dedicate only three hours a week to podcasts, questioning the implications of such limited consumption. They also discuss the growth in podcast advertising revenue, which has reportedly risen, but express skepticism about the figures presented, particularly in light of layoffs within the industry.

Todd mentions Spotify’s plan to raise subscription costs for users outside the U.S. and discusses other industry trends, such as the dual nature of recent podcasting content. Rob notes that some networks are canceling podcasts labeled as risky because of their unfiltered content.

The hosts shift to a discussion about the upcoming Podcast Movement, focusing on the various sessions and their related topics, with a notable emphasis on video in podcasting. They also touch on the challenges of securing accommodations at the event.

Towards the closing of the episode, Todd and Rob recount their personal travel experiences and provide insights into Internet speeds available in their respective areas, reflecting on the necessary infrastructure for modern podcasting.

In conclusion, they agree to return with insights and updates from Podcast Movement in a future episode, signing off with their contact information.

The post Podcasting’s Future Is a Choice first appeared on New Media Show.

In the latest episode of the New Media Show, hosted by Todd Cochrane and Rob Greenlee, the discussion begins with a light greeting and banter about upcoming events, particularly Todd’s anticipated return to the United States and the podcast movement. They briefly touch on the advertising campaigns Todd has been involved with on PodNews and his challenges with launching GuestMatch.pro, a new platform aimed at connecting podcasters with guests.

As the conversation progresses, they delve into Netflix’s shifting focus towards video content and its impact on traditional media. Todd shares his skepticism about the effectiveness of simple audio being placed on video platforms. At the same time, Rob discusses the implications of this shift, noting how it might reshape the dynamics of podcast talent.

The hosts then spotlight Overcast’s testing of built-in transcript support, congratulating founder Marco for joining Apple Podcast and Pocket Cast in incorporating transcripts. They hope that Overcast will adopt the transcript tag from RSS feeds, thereby increasing accessibility to podcasts.

The episode transitions to a discussion about Spotify, covering its challenges with ad revenue despite overall profit increases. Rob notes the industry’s pivot towards subscription models and raises questions about Spotify’s advertising future.

The conversation shifts towards programmatic ads and how new players in the space, like rss.com, are establishing their presence with low payout thresholds. Todd and Rob discuss the implications of advertising and the financial dynamics of big tech companies managing content platforms.

They also highlight a recent list from Time magazine that featured the 100 best podcasts, expressing disappointment over the omission of notable shows such as “Pod Save America” and “The Joe Rogan Experience.” The hosts speculate on the potential political bias in the selections.

Further conversations explore the estimated boom in the podcast market projected to reach $40 billion by 2025; however, they debate whether this is realistic given the nature of the industry.

The discussion then navigates through the broader podcast landscape, tackling the nuances in monetization paths for creators and the increasing reliance on private platforms like Patreon and Substack.

Todd and Rob reflect on the evolution of audience engagement, particularly with women-led podcasts establishing a significant presence compared to traditional solo-hosted shows, which men often dominate. They discuss the importance of forming direct relationships between creators and their audience, encouraging creators to harness tools for community building and revenue generation outside traditional platforms.

As the episode nears its conclusion, they share personal anecdotes related to travel and technology, with Todd recounting his experiences with AI capabilities in optimizing tasks, such as finding flight deals.

Overall, the episode offers a comprehensive update on the podcasting industry, examining shifts in media consumption, the economic landscape, and providing guidance for creators navigating these changes. The hosts conclude the show with a reminder about their respective social media handles and encourage audience engagement before wrapping up.

The post Overcast quietly tests built-in transcripts! first appeared on New Media Show.

In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee discuss various aspects of independent podcasting, referencing the financial success of the Joe Budden Network, which reportedly makes over a million dollars a month on Patreon plus an equal amount in advertising revenue. Todd expresses his views on what constitutes an independent podcast, questioning whether contracts with platforms like Spotify affect that classification. Rob adds that the definition of independence in podcasting is convoluted, as many shows labeled as independent still utilize a team for production.

The conversation highlights that Joe Budden once had a contract with Spotify but is now considered independent, having left due to insufficient financial support. Todd believes that many independent podcasters can sustain themselves financially through strategic planning and high-quality content, even with a small team.

Furthermore, they discuss monetization strategies, including flexible donation models on platforms such as Patreon & Paypal. Rob shares that he views independent podcasts as those that control their content rights and haven’t given them over to a larger platform. Both hosts agree on the changing landscape, where even well-known podcasters can still consider themselves independent despite having support teams.

As the dialogue progresses, they discuss NPR’s funding cuts and the implications of these changes on independent content creation, highlighting the evolution of podcasting since its inception around twenty years ago. They reflect on how their audience demographics have evolved alongside them, with the younger audience now more prevalent than when they first started.

The latter part of the episode transitions into a discussion about industry events, with a particular focus on the upcoming Podcast Movement conference. Todd shares insights on the scale and focus of the event, noting a shift towards more corporate sponsors and fewer independent participants. They highlight the need for unified metrics in podcasting to simplify advertising buy decisions, citing confusion among ad buyers.

As the conversation draws to a close, Todd and Rob cover the emerging trend of AI-generated voiceovers for ads, discussing potential ethical concerns and implications for audience trust in advertisements. They ultimately invite listeners to share their thoughts and feedback regarding the show and the topics discussed.

The episode concludes with both hosts sharing their contact information and encouraging audience engagement, highlighting the continued evolution and challenges within the podcasting landscape.

The post Independent Podcasts Build Massive Annual Revenue first appeared on New Media Show.

In this episode titled “Adam Curry Returns and Spotify’s Seven Million Shows,” hosts Todd Cochrane and Rob Greenlee welcome listeners to the new media show. Rob expresses his excitement about discussing various topics, particularly noting the significant milestone of seven million podcasts, mainly attributed to Spotify (wink)(wink).

As they delve into the numbers, Todd and Rob comment on how many new podcast creators fail to enable RSS feeds at Spotify, which limits their reach to platforms like Apple Podcasts. Todd notes that Spotify’s exclusive setup has led to many underwhelming shows, which the Podcast Index has responded to by halting the listing of new shows due to a high failure rate.

Rob points out the false perception of success that arises from inflated numbers while highlighting the challenges new creators face in achieving real engagement. Todd emphasizes that many shows are simply tests with little commitment behind them. They discuss the implications of free trials offered by hosting services, revealing frustrations with the influx of low-quality or “scammer” shows that clutter platforms.

The conversation shifts to the current climate in podcasting, where the number of new shows has decreased compared to previous years. Rob mentions that while many creators are searching for side hustles, they often have unrealistic expectations regarding making money through podcasting, which requires more effort than they anticipate.

Todd discusses the confusion many users have regarding the relationship between hosting platforms and listening services, citing that many believe Blueberry is a listening platform, which it is not. They also address Spotify’s reluctance to help creators connect with Apple Podcasts. Todd shares his experiences with users who mistakenly reach out to Blueberry for help with Spotify-related issues.

As they continue, Todd reveals internal data suggesting that many podcasts are inactive or have “dead” RSS feeds, while illustrating Apple’s unknown criteria for keeping their catalog updated compared to other platforms. Todd speaks about a rare rejection moment from Apple regarding a show based on audio quality, which Todd describes as surprising.

The episode then takes a turn towards upcoming events in the podcasting space, with mentions of Adam Curry’s participation in Podcast Movement. Todd sadly recalls past sessions that have drawn sparse attendance, emphasizing the need for promotion to attract audiences to such events.

They briefly discuss YouTube’s efforts to crack down on low-quality content generated by AI, contrasting it with the podcasting landscape, and share concerns about the rising dominance of AI in content creation. Todd shares his methods for utilizing AI tools to assist in content preparation, while maintaining that human oversight is crucial.

Towards the conclusion, the hosts touch upon trends in audience creation and how individuals are increasingly perceiving themselves as creators amid a deluge of content. They also address current scams and phishing attempts, urging listeners to be vigilant in protecting their online presence and assets.

Finally, Todd expresses his excitement about the potential new fiber internet service coming to his area, and they share amusing anecdotes about scams encountered online. Rob mentions a recent scam involving fake podcast opportunities, urging caution in distinguishing legitimate offers from fraudulent ones. The episode wraps up with both hosts thanking their audience, sharing their social media handles, and teasing future topics before signing off.

The post Adam Curry Returns and Spotify’s Seven Million Shows – LOL first appeared on New Media Show.

In this episode of “The New Media Show,” hosted by Todd Cochrane and Rob Greenlee, the discussion centers on various topics in the podcasting space, with a particular focus on the emerging interest in video podcasting publishing formats.

The episode starts with Todd welcoming listeners and mentioning that Rob has joined him for the episode. They begin by discussing the ongoing evolution in podcasting and how the interest in video podcasts via open RSS feeds is growing. Rob notes that such interest might seem new, but has been simmering for some time.

Todd brings up a behind-the-scenes conversation from a Slack channel regarding HLS (HTTP Live Streaming) and how it is being discussed among industry peers. He mentions his conversations with Apple during a recent podcast event in London, reflecting on how he may have been one of the few advocating for the issues at hand.

As they continue, they touch on the technical challenges surrounding hosting video podcasts, particularly the costs associated with bandwidth and the potential impact of monetization if platforms like Apple start caching video content. Rob expresses that the architecture for programmatic advertising in video podcasts is there but hasn’t been fully implemented.

The hosts reflect on whether they’ve received feedback from their audience regarding the video quality of past shows and review the general appetite for audio versus video content in the industry. They discuss how audience feedback on video quality has been minimal over the years.

Todd shares a recent observation about video podcasts, highlighting the importance of streaming technology versus traditional MP4 formats and emphasizing the need for seamless switching between audio and video. They both agree on the necessity of making video content discoverable, particularly by platforms like Apple.

The conversation shifts towards advertising trends in the podcasting industry. Todd notes concerns over a softening podcast advertising market and declining CPMs, while Rob suggests that this might influence future advertising strategies. They mention how engagement could be affected by shifts from audio to video formats and the importance of retaining a user-friendly experience in the podcasting landscape.

Todd shares insights from PodTrak regarding a decline in podcast rankings and engagement, indicating that advertisers must reevaluate their strategies in light of shifting audience behaviors. The hosts consider how competition from platforms like Spotify and YouTube may drive innovation in video podcasting and how the industry might adapt accordingly.

In discussing the aesthetics of podcasting setups, Todd mentions watching bourbon review channels on YouTube and how they reflect a shift towards more authentic settings. They deliberate on the evolving visual appeal in podcasting, suggesting that traditional studio setups may be on the decline in favor of more natural environments.

Returning to technical and content-related issues, they both express concern about the implications of AI-generated content in the podcasting space, debating the ethics and how misinformation could be flagged in audio content. Todd proposes a need for a system to delineate levels of AI involvement in content creation.

As the episode wraps up, Todd and Rob invite listeners to engage with them by sharing feedback on topics or insights they might wish to discuss about the podcasting industry, emphasizing their openness to candid discussions on advertising trends.

Both hosts conclude by encouraging their audience to subscribe to the podcast, highlighting its availability on various platforms and emphasizing the ongoing relevance of audio and video content creation within podcasting. They sign off, looking forward to reconnecting in the next episode.

The post Additional Video Podcast Format via RSS first appeared on New Media Show.

In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee discuss various developments in the podcasting industry, including the surge of live festivals, the opening of awards voting, and Apple’s 20th anniversary of supporting podcasts.

The episode begins with Todd and Rob checking in with each other, with Todd sharing updates about his studio and the issues he’s experiencing with his podcasting gear. They quickly dive into topics set for discussion, mentioning the podcast awards and podcast festivals. Todd highlights the recent discussions surrounding Apple Podcasts and its 20-year support, reflecting on the nostalgia and excitement, but also expressing a desire for Apple to promote shows that have been around for that long.

Rob agrees, pointing out that newer audiences may not be interested in the legacy shows. They also discuss the growth of live podcasting events, referencing past successes and the potential for more live events, especially in major cities like New York.

As they delve deeper, they express concern about the future of podcast conferences in the U.S. Todd mentions a decline in interest in these events, contrasting it with the vibrant atmosphere at previous gatherings. They reflect on their past experiences at successful live events, speculating that the popularity of podcasting could lead to a resurgence in live, fan-focused events.

The conversation shifts to the upcoming Podcast Movement conference in Dallas, where both hosts will be attending. Todd voices concerns about attendance and the changing nature of these events, suggesting a strategic shift where they will focus more on promoting their new product.

The hosts then discuss the upcoming People’s Choice Podcast Awards, noting slightly lower registration numbers this year but emphasizing the significance of being included on the slate. They encourage podcasters to register and participate, comparing the awards to the increasing number of different award ceremonies emerging in the industry.

The latter part of the episode centers on the debate about video podcasting versus audio. There is a discussion about the merits and challenges of video podcasts, including resource demands, audience engagement, and technical aspects like HLS (HTTP Live Streaming). They touch on HLS technology and the current reluctance of various hosting platforms to adopt it, noting that while video has advantages, audio still holds significant value.

Finally, they conclude with a brief note about Audacy partnering with iHeartRadio to expand its podcast reach, before reiterating the mixed feelings surrounding the current state of the podcasting industry and the need to attract new creators. They emphasize the importance of delivering viable audio content, especially for new podcasters, encouraging a continued focus on growth and sustainability within the medium.

The hosts close the episode, thanking their audience and mentioning their respective contact information, inviting listeners to engage with them further.

The post Podcasting Pulse: Live Festivals Surge, Awards Voting Opens & Apple Turns 20 first appeared on New Media Show.

In the podcast episode titled “Expanding Podcast Image Standards for a Better Cross-App Experience,” host Todd Cochrane starts by welcoming listeners to the show. He mentions that Rob Greenlee is absent due to personal business but will return next week. Todd expresses his gratitude to both live listeners and those tuning in later.

Todd discusses ongoing developments within the podcasting space, particularly surrounding Podcasting 2.0, which aims to expand image specifications for podcasters. He explains the recent Apple announcement regarding new image specs for podcast art, emphasizing the need for diversification across apps and websites, as not all have the exact requirements. Todd points out that the traditional 1400×1400 pixel image format is insufficient for some platforms, suggesting that podcasters should provide specific image sizes for different apps to improve the user experience.

He provides an example of how developers and creators could include tags in their RSS feeds that specify the purpose and specific sizes for images, citing the example of a banner image that Overcast might require. Todd believes that offering a variety of image sizes will enhance the experience for listeners and facilitate better representation across different platforms.

Todd also notes the potential benefits of creating episode art using artificial intelligence (AI) and discusses how services like Blubrry are already employing this technology to assist podcasters in generating artwork. He views the expansion of image standards as an opportunity for improving user engagement and the overall quality of the podcast experience.

Additionally, Todd shares other industry news, such as podcasting overtaking radio in Germany and significant changes in leadership at Acast. He addresses the competitive landscape of on-demand streaming, expressing curiosity about how Spotify’s video podcasting initiatives could impact monetization models, as concerns regarding CPMs and revenue sharing arise.

Towards the end of the episode, Todd mentions new advancements from services like Auphonic for audio processing, highlights the growth in listener demographics, and reflects on the ongoing evolution in the podcasting landscape. He concludes by encouraging his audience to engage with the show through support and boosts, thanking contributors for their involvement while looking forward to Rob’s return in the following episode.

Thank you to Podnews for the source of most of the news.

The post Expanding Podcast Image Standards for a Better Cross-App Experience first appeared on New Media Show.

In this episode, we relaunch the New Media Show #643 with special guest Rob Walsh, VP of Libsyn.

After a difficult last few months following the passing of longtime friend and co-host Todd Cochrane, The New Media Show officially returns with a fresh format and a familiar voice. In this reboot episode, we again talk candidly about the process of bringing the show back, honoring Todd’s legacy, and where the podcasting industry is really headed in 2025 and beyond.

Rob Greenlee and Rob Walch dig into the renewed 2026 Podcast Hall of Fame, why hosting it at Podfest Expo matters, and how this year’s inductee class reflects both the early pioneers and today’s global voices.

They unpack what advertisers are actually buying right now, why mid sized loyal shows often outperform the “big names,” and how the shift from demographic targeting to psychographic and genre based buying is changing deals for creators at every level.

The conversation also explores the rise of private communities and paid video ecosystems on platforms like Substack and Uscreen, plus the relaunch of NewMediaShow.com with a fully restored archive of nearly 600 past episodes.

From YouTube and Spotify’s “top podcast” charts to Apple’s long running audio ecosystem, the two Robs wrestle with a core question: what truly counts as a podcast in an era where many YouTube only shows get labeled as such.

They contrast audio first and video first strategies, debate download versus HLS streaming, and talk through how measurement, attribution, and IAB revenue reports reveal a still under valued ad market relative to radio and other media.

Finally, they tackle the current wave of AI generated ads and shows, including legal requirements around disclosure and why so much AI content still feels soulless, even as tools get faster and more powerful.

Whether you are an indie creator, a network executive, or someone who has followed The New Media Show for years, this reboot episode sets the tone for a new chapter that stays true to the show’s roots while leaning hard into the realities of today’s business of podcasting.

Rob Greenlee website
https://RobGreenlee.com
New Media Show for Audio and Video RSS feeds
https://NewMediaShow.com
Adore Creator Network and shows hub
https://AdoreNetwork.com
Adore Creator Community on Skool
https://Skool.com/AdoreNetwork
Podcast Hall of Fame
https://PodcastHall.com
https://YouTube.com/@OfficialPodcastHallofFame
The Pro Creator Playbook with Rob Greenlee
Audio podcast
https://www.adorenetwork.com/show/pro-creator-playbook-audio/
Video show
https://www.adorenetwork.com/show/pro-creator-playbook-video/
Spoken Life Show
https://www.adorenetwork.com/show/spoken-life-show/
Spoken Human show on YouTube
https://YouTube.com/@spokenhuman
Rob Greenlee YouTube channel
https://YouTube.com/@RobGreenlee

Libsyn podcast hosting and network
https://libsyn.com
Podcast411 with Rob Walch
https://podcast411.com

The post Rebooting the Show: Video, AI and Revenue #643 first appeared on New Media Show.

Todd and Rob discuss the 200-person layoff that has wholly gutted the Spotify podcast division and what that and other discharges mean for podcasting in general. Will there be a bunch of new podcasting companies that will startup? Also, who are the next leaders in the podcasting space who will cheerleaders for continued open podcasting established in 2004? There are very few that have true longevity in the space and while we see many emerging in roles, they are not always complete advocates of an open ecosphere. Those that control what we term closed podcasting have no desire for the space to remain open as it has been since its inception.

With iOS 17, Apple will finally drink its Kool-aid and support episode art. The episode-level art support is already supported by some third-party apps, even though Apple introduced the feature many many years ago.

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

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The post Spotify Lays off 200 in Podcast Division #544 first appeared on New Media Show.

Todd and Rob of The New Media Show are back and discussing various topics related to podcasting. They talk about Momento.fm, which analyzes audio and creates summaries. The hosts also discuss privacy concerns and advise against sharing sensitive information. The hosts touch on building a unique presence on YouTube versus the YouTube podcast implementation. The hosts note that June, July, and August used to be dip months for podcast listenership, but this trend has changed in recent years.

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

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The post Podcast News and Updates #543 first appeared on New Media Show.

We get an update from the first day of The Podcast Show and discuss all the latest in the podcasting space to include updates on how YouTube is hijacking the essence of podcasting. Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and … Continue reading The Podcast Show Update #542 →

The post The Podcast Show Update #542 first appeared on New Media Show.

In this episode of the New Media Show, we delve into the significance of open podcasting and how it has allowed the medium to thrive without gatekeepers. Open podcasting ensures creators can produce and distribute content without restrictions or gatekeepers. This open ecosystem has led to the explosive growth of podcasting and a diverse range of content for listeners to enjoy. The absence of gatekeepers allows podcasters to create and share content without being controlled or limited by external entities. This fosters creativity, innovation, and diverse perspectives, which are crucial for the growth and survival of the medium.

We also discuss the potential risks associated with a company that evaluates and grades podcast content, which could lead to biased assessments. If content grading becomes prevalent, it could lead to a slippery slope where biased assessments could influence podcast distribution, resulting in a less diverse and open ecosystem. It is crucial to balance the need for quality control with preserving the medium’s openness and freedom.

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

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The post Open RSS is why Podcasting Is Gatekeeper Free #541 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, founder of Spoken Life Media, discuss concerns about big media companies influencing the podcasting medium towards radio methodologies and making a fundamental mistake by thinking that radio and podcasting are the same thing. We also discuss the use of AI in podcasting and content creation. The conversation touches on various tools and services available for podcasters, Rob introduces his new show “Trust Factor,” which focuses on building trust as a content creator. We cover a wide range of topics related to podcasting and technology.

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

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The post Radio vs Podcasting: Big Media’s Influence & Trust Building in the Podcast World #540 first appeared on New Media Show.

In this special edition of the New Media Show, Todd Cochrane and Rob Greenlee welcome guests Arielle Nissenblatt and Anu Bhardwaj to discuss the impact of women in podcasting and the transformative role of AI in the industry. Tune in for insights and lively conversation from Podcast Movement Evolutions. Please check out all the new … Continue reading New Media Show Live – Empowering Voices: Women in Podcasting #539 →

The post New Media Show Live – Empowering Voices: Women in Podcasting #539 first appeared on New Media Show.

Todd Cochrane and Rob Greenlee dive into the 2023 NAB Show, discussing the latest innovations and trends in the broadcasting industry. We explore the recent changes to Twitter Live, while examining YouTube Music’s new feature that shows your live when you’re live on YouTube. Furthermore, we delve into the potential impact of artificial intelligence on content creation.

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

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The post AI Revolution, Twitter Live Updates & YouTube Music Features: NAB Show 2023 Insights #538 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, founder of Spoken Life Media – On this week’s episode of the New Media Show, we discuss the acquisition of Podcast Business Journal by Podnews.  We also explored the potential impact of YouTube Podcast on how podcasters are not fully embracing it.  Finally, we delved into the “Podroll” feature proposed by Podcasting 2.0, a modern take on the blogroll concept that will enable podcast hosts to share their favorite podcast recommendations in supported apps – a fantastic way to foster community and discovery!

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

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The post Consolidation Developments Shape Podcast Landscape #537 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, founder of Spoken Life Media, discuss The Podcast Academy and what they are and are not doing, Podcast Standards Project, and what happens next in the more formalization of the group. Plus, the ongoing impacts of AI in podcasting.

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

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The post Is it a Dog eat Dog world in Podcasting? #537 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, founder of Spoken Life Media, discuss the importance of supporting Open RSS and pushing for new features to increase adoption. We address criticisms from larger platforms that RSS is not innovative enough. We introduce the Podcast Standards Project, which addresses these issues and encourages listening platforms to support it if implemented correctly. We acknowledge the hard work of those involved and others who have taken a lead role in this project, which involves around 20 people. They emphasize that this project is moving slowly but is free from politics or discussion.

Chapters:
00:00:00 Introduction Of Rob With Technical Difficulties
00:02:39 Blubrry’s Decision To Not Adopt Certain Practices And Response To Criticism
00:08:13 Challenges Of Providing Lower Bandwidth Audio Files In Apps And Podcasts
00:09:14 Discussion Of Alternate Enclosures In PodNews Weekly
00:16:32 The Purpose Of The Podcast Standards Project: Addressing Issues And Encouraging Listening Platforms To Support It.
00:21:36 Collaborative Efforts To Remove Politics From Membership Standards
00:27:26 Advocating For Open RSS In Podcasting Industry
00:30:08 The Importance Of Moving Away From Apple’s Control In The Podcasting Industry
00:40:06 Minimum Standard For RSS In Open Ecosystem With Uncertain Participation
00:41:46 Open Podcasting: Advantages For Creators And Listeners
00:47:31 Pushing For Inclusion In Tag Adoption
00:49:55 Objective Feedback On Working With Others In A Competitive Environment
00:54:55 Potential Conflicts And Compromises In Standards For Advertising And Monetization
00:59:02 Riverside Moves Closer To Descript In Audio And Video Creation Platform Competition
01:10:48 You Don’t Need To Create Social Media Clips Yourself
01:12:19 The Value Of One Person’s Time
01:18:35 Experimenting With Chatgpt to Compete With Derivative Companies
01:22:54 The Possibility Of Artificial General Intelligence In 1-2 Years Is Not Far-fetched.

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

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The post Podcast Standards Project #536 first appeared on New Media Show.

In this episode of “The New Media Show,” hosted by Todd Cochrane and Rob Greenleee, the discussion begins with light banter as Todd welcomes Rob and mentions inclement weather affecting his internet connection. Todd shares his recent experience optimizing his streaming setup. He discusses recent improvements in Blubrry’s AI image generation capabilities as seen in today’s show art.

The hosts then dive into the episode’s main topic: “YouTube Doubles Down on Podcasts.” Rob introduces the idea that YouTube is changing the podcast landscape, with a focus on comments made by YouTube CEO Neil Mohan, who emphasized that viewers want to watch content rather than just listen to it. Todd notes audience feedback indicating that not all viewers agree, suggesting a divergence in listener preferences.

Rob elaborates on an upcoming feature that will enable YouTube to automatically generate translated audio tracks for different languages, thereby broadening content accessibility. The discussion explores the implications of this feature for content creators and the listener’s experience.

Next, Todd expresses his irritation with Spotify’s new transcript feature, highlighting how it excludes transcripts from creators not on Spotify. Both hosts are critical of Spotify’s lack of support for all transcripts and share their frustrations over platform limitations within the podcasting industry.

They discuss the podcasting scene in Brazil as it relates to Radio, noting its slow adoption rate compared to the U.S. Todd ponders how many U.S. radio stations incorporate podcast content and how that compares internationally, particularly with Australia and the BBC.

The conversation shifts to SiriusXM’s podcasting initiatives, highlighting the difference between direct ownership and licensing agreements with content creators and the challenges in current podcasting partnerships. Todd expresses curiosity about SiriusXM’s actual podcast ownership numbers and the dynamics at play.

Rob and Todd then delve into recent news from a podcast growth firm suggesting that relying solely on download counts can be misleading. They debate the meaning of download versus consumption metrics and question the accuracy of alternative analytical dashboards proposed by the firm.

Toward the end of the episode, Todd recalls the bad experience he had with domain ownership disputes, mentioning his former ownership of CNNpodcast dot com and its current state. They also briefly discuss the failed Apollo Fiction podcast app and the challenges that genre-specific podcast apps face in a crowded market.

In the closing segment, Todd highlights the slow uptake of new episodes by platforms like Apple Podcasts, compared to faster services like Pocket Casts, emphasizing listener frustrations when episodes are not published promptly.

Finally, Rob shares his contact information for listeners to reach out, while Todd expresses concern and support for listeners in Israel amidst current unrest, and wraps up the episode, noting his upcoming solo show due to Rob’s absence in the following week. They thank the audience for subscribing and encourage feedback.

The post YouTube Doubles Down on Podcasts first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, founder of Spoken Life Media, discuss YouTube and their initial round of Podcast releases, which is nothing more than a modified playlist, and the end game on what YouTube has planned is not clear. Even shows like this one that converted a YouTube playlist to a Podcst type have seen nothing on the YouTube podcast page besides very high-end popular shows that get over 100k views. So far, for the average podcaster, this is not anything to get excited about. Plus, we play with an idiotic Podcast creator using AI. You will get a laugh out of the results we get.

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

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New Media Productions
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The post YouTube Podcast a Big Nothing Burger? #535 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, founder of Spoken Life Media, discuss the new Edison report and talk about Rob’s move away from Podbean, Rob has also worked for several hosting platforms such as PodcastOne, Spreaker, Libsyn. Shares the change is driven by his desire to focus on being a content creator again and helping other media creators to get started, promote, and grow their shows on any platform they choose. He plans to offer unbiased consultation toward the best solution for content creators of all the available options.

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

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New Media Productions
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The post Rob Greenlee Launches Consulting Business to Help Content Creators #534 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP of Podcast Content and Partnerships at Podbean, are joined by guest Alex Sanfilippo who shares pain points he has learned through his extensive work with podcasters, and you will be surprised what he hears from podcasters he talks to. As well as information he has gleaned from successful podcasters in the podcasting space on their keys to success. Check him out at podpros.com

Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

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New Media Productions
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The post Guest Alex Sanfilippo #533 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP of Podcast Content and Partnerships at Podbean, discuss in detail what podcasters may gain or lose if their business model is advertising when YouTube jumps into the podcasting space. Todd takes the approach a podcaster with an ad-based model for their show would be crazy to jump at being on YouTube, whereas Rob has a different approach.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

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New Media Productions
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The post YouTube Podcast Support? #532 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, of Podcast Content and Partnerships at Podbean, discuss where podcasting is today and the opportunities in a flat marketplace in being able to build a foothold in your medium. Currently, podcast creation levels give podcasters unique opportunities never seen in the podcasting space.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

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New Media Productions
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The post Growing your Podcast #531 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, of Podcast Content and Partnerships at Podbean, talk today about some feedback that Todd received from the last show. Weigh in on what you think. The feedback was quite explicit. We also discuss the desire of some in the podcasting space to go to a streaming protocol to deliver podcasts so advertisers can get better data.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

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The post The Realities of Podcasting #530 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, of Podcast Content and Partnerships at Podbean, discuss everything happening in the podcasting space and we also show you how we make money while we stream the show live. Listen to the live Boosts and comments come in while we are recording the show. See why Blubrry is now the Podcast Host with the highest implementation of Podcasting 2.0 features.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

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New Media Productions
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The post Making Money while Podcasting Live #529 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, of Podcast Content and Partnerships at Podbean, talk with guest Rob Cesternino and Deirdre Tshien at Podfest about various topics including AI, Growing your Show, Power of Live and variety of other topics.

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New Media Productions
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The post Podfest 2023 Live New Media Show #528 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, of Podcast Content and Partnerships at Podbean, talk in detail about a AI bot contest Todd is running. The launch of Quicklinks and Auphonic integration at Blubrry Podcasting as well as the current growth or better lack of growth in the current economic space in Podcasting.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

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The post 2023 Podcast Growth Trajectory #527 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, of Podcast Content and Partnerships at Podbean, talk about Todd’s attendance of CES and what he saw in regards to podcasting and we cover the latest and greatest happening in the podcasting space. By all terms, it is the best time to be a podcaster as podcast creation of new episodes remains at historic low levels.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

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The post New Media Show – Happy New Year #526 first appeared on New Media Show.

In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee discuss the evolving landscape of podcasting, with a focus on the interplay between audio and video content, especially addressing the question of whether YouTube is dominating the podcasting space.

The episode opens with Todd welcoming Rob back from a trip to Seattle. They briefly mention that there were applications for Rob’s job while he was away.

They delve into the theme of the episode, highlighting the mixed perceptions around video and audio content in podcasting. Todd refers to an article by Paul Riismandel, stating that it presents a balanced view on how YouTube does not overshadow audio podcasting, which he insists remains strong. Rob echoes this, noting that amidst the hype surrounding video, audio podcasting remains a significant player and has its own audience.

The discussion touches on Apple Podcasts and new features they announced at WWDC, which they feel did not fully address the needs of podcasters. Rob adds that there is a need to understand audience expectations and how new creators are feeling overwhelmed by the emphasis on video, even as they believe in the enduring value of audio content.

As they explore the challenges faced by new creators, Todd acknowledges that many feel disenfranchised and are unsure about integrating video into their workflows. They discuss the complexities of personal branding and the challenges of building an audience in an environment that seems to favor larger shows over smaller ones.

Todd emphasizes that creators should focus on building their audio content and finding their voice without being distracted by the demands of video. He believes that great content is vital to growth, even though many creators are concerned about their ability to monetize early on. Rob highlights that the primary focus for most podcasters remains growth at this stage, rather than monetization.

They also examine the troubling trend of new podcasters seeking to transition to video for quick success, which complicates their journeys in podcasting. Discussion returns to the significant contributions that existing audio creators are making while struggling with the pressures of social media and audience engagement.

Todd and Rob emphasize the importance of hard work in growing a podcast, as the landscape has not become simpler over the years. They discuss how AI tools can help streamline specific processes, but these solutions also come with their challenges.

Towards the end of the episode, they touch on the Podcast Hall of Fame and its plans, including the inclusion of international nominations. Rob shares thoughts about increasing nominations and expanding the voting base for the Hall of Fame, emphasizing transparency in the nomination process.

In conclusion, both hosts reaffirm the enduring viability of audio podcasting and encourage new creators to start with audio first, advising them to build their unique brand and content strategy. The episode wraps up as they share their social media handles and express enthusiasm for the next show, marking the end of a lively discussion on the current state and future of podcasting.

The post YouTube isn’t Podcasting King first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, Podcast Content and Partnerships at Podbean, talk with Podfest founder Chris Krimitsos on what is planned for the late January event and the outreach they have done across 25 cities to have make new podcasters aware of the event to build attendance and the three tracks that will be in place. Great time to get away from the cold and head to Orlando. Be sure to pick up your tickets at Podfestexpo.com. We also discuss 2023 predictions and Rob’s transition to Podbean.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

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The post Podfest Update with founder Chris Krimitsos #525 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, Podcast Content and Partnerships at Podbean, talk about his move to Podbean, what’s happening in the podcasting space along with the passing of several folks in the podcasting space, including Norm Pattiz from Podcast One, additional Libsyn lost one of there developers to a tragic car accident a Gofundme has been set up for BJ Forsyth surviving family members.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

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The post Rob Greenlee moves to Podbean #524 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee talk about the podcasting space and how the work being done to enhance podcast listening and engagement is exciting. We have to start having podcasters in the know to educate the listeners. There is multi forked attack needed. Hosts, App Developers, and Podcasters must educate their patrons to understand the value of what is coming. Once they are shown the engagement value, podcasters instantly get it. But we have to start the process now to be able to spread. the excitement of Podcasting 2.0

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

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The post Podcast Listeners need to be Educated on Podcasting 2.0 #523 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee discuss in detail where we are at by the numbers in the episodes published and shows updated in the last 7, 14, 30, 60, 90 days and why companies that have been ignoring Podcasting 2.0 initiatives will become legacy companies and apps.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

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The post Podcasting by the Numbers #522 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee discuss brand safety and the excuse being made that advertising revenue in podcasting is not growing due to brand safety. Where Todd argues it’s lazy Podcast ad reps who are not willing to look deeper into the podcasting pool of shows that have already been vetted for brand safety.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

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The post Lazy Podcast Advertising Rep #521 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships at Libsyn, discuss the 25-40% drop in ad bookings that podcast ad companies are seeing and the massive losses they are taking due to revenue guarantees given to podcasters when the economy was on fire. We expect to see massive cost-cutting measures taking place across most ad rep firms.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

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The post Podcast Ad Rep Companies in Big Trouble #520 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships at Libsyn, talk about all hubbub surrounding brand safety. Todd argues that brand safety is not a concern for 97% of the shows being created today. While Rob says it’s the only thing advertising groups are talking about. Todd wonders if it’s more about wanting to target listeners more accurately. It’s likely a little of both. Some companies are upending their business models to look at brand safety for advertisers in a small percentage of shows that will ever need it.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

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The post Brand Safety Not a Concern for 97% of Shows #519 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships at Libsyn, talk about Todd’s trip to Riyadh and the creator society exploding there. Rob gives a run down on NAB in New York as well.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

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The post Ignite the Sound – Riyadh Saudi Arabia Report #518 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, talk about the disconnect between big-budget podcasting and the majority of podcasters producing their shows on a very tight budget. Big budgets do not guarantee success and usually have higher cancelation rates. Where big shows with low budgets thrive.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

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The post Big Budget Podcast getting Canceled #517 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, talk about successful strategies that have been used repeatedly that often you pull your hair out trying to get them to implement. We also talk about Todd’s upcoming trip to Riyadh, Saudi Arabia, to talk about podcasting and what he has learned about changes in Saudi Arabia that is making it possible now to have a creator community. You will be surprised at what he has learned so far and his outlook on talking about the podcasting medium at the event.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

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The post Media Buyers Mostly Never Listen #516 first appeared on New Media Show.

In this episode titled “Podcasting’s Future: Are We Losing Sight of Creators?” Todd Cochrane hosts the New Media Show solo, as Rob is not present. Todd acknowledges Rob’s potential transition away from the show and reflects on their long history together in podcasting, indicating a willingness for change.

Todd discusses the current landscape of podcasting, particularly regarding the future direction of the medium amidst rising discussions about video and AI. He raises concerns that the industry might be neglecting crucial issues that affect both new and experienced creators. The episode explores topics such as the safeguarding of open RSS standards, the realities of innovation in the industry, and the importance of ensuring that the needs of podcasters, particularly content creators, are being met.

As the episode progresses, Todd engages in technical discussions about HTTP Live Streaming (HLS) and shares insights from recent conversations surrounding the Pod Standards Project and its possible implications for podcasting’s open ecosystem. He emphasizes that the industry must advocate for audio creators and strike a balance between innovations and preserving the openness that defines podcasting.

Through a series of listener comments, Todd addresses feedback on the show’s format, including discussions about the balance between audio and video content, as well as the perceived push for video content. He argues that audio remains a powerful medium and expresses a commitment to supporting podcasters’ independence and open RSS standards.

The episode concludes with Todd inviting listeners to provide feedback on the show and consider what creators truly need in this evolving landscape. He expresses a goal to continue advocating for podcasters and assures the audience that he will strive to maintain a focus on supporting creators, not just monetization. Todd concludes by encouraging audience engagement, stating that he will return for the next episode, regardless of the changes ahead.

The post Podcasting’s Future: Are We Losing Sight of Creators? first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, talk Podcasting 2.0 with Dave Jones. It is a very deep dive into the new namespace, what it all means, the functions and value. RSS is an amazing specification to expand and do very cool things with. You need to listen to this episode to get dialed in.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

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New Media Productions
365 N Willowbrook Rd
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Coldwater, Mi, 49036

The post Podcasting 2.0 with Dave Jones #515 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, take a deep dive into podcast statistics redirects on a new entrant into the space along with ground truth in podcasts statistics in regards to data that will never make it into marketing documents.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Send a Sticker Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036

The post Let’s Talk Podcast Redirects #514 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by Dave Hanley, Co-Founder and CRO at Advertisecast. We deep dive into podcast programmatic advertising and what it looks like now, what the future holds, and the space’s challenges.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Send a Sticker Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036

The post Programmatic Advertising with Dave Hanley #513 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by Dan Granger, CEO of Oxford Road, Host Media Roundtable Podcast. Less division and more inclusivity lead the discussion today, centering around the events of Podcast Movement.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Send a Sticker Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036

The post Less Division More Inclusivity #512 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by a great panel at Podcast Movement. James Cridland from Podnews, Tangia Estrad from BIPOC Podcast creators & Heather Osgood from True Native Media discuss the open nature of podcasting, RSS in podcasting today, and the future of podcasting.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

Please take the 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Send a Sticker Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036

The post New Media Show Live @ Podcast Movement #511 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee discuss the latest Edison Research study on Latino podcast listeners. There are some seriously interesting data in that report and one that podcast creators would be advised to review. We also discuss expected outcomes from Podcast Movement. We also dissect the latest Podsights findings and have more questions than answers.

Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.

Please take the 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast.

Send a Sticker Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.

New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036

The post Latino Podcast Listeners by the Numbers #510 first appeared on New Media Show.