Explore every episode of the podcast Never GTM Alone
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Tukan Das on Startup Growth, AI Tools for Marketers, and the Power of Community | 22 Jul 2025 | 00:34:27 | |
What happens when a seasoned startup founder builds his second company not in Silicon Valley, but in Halifax, Nova Scotia? You get a fresh perspective on growth, grit, and community-first business. In this episode, Rick Currier sits down with Tukan Das, founder of Gia and former CEO of LeadSift, to explore the real-world challenges of scaling a SaaS startup, building an engaged community, and using AI tools to supercharge marketing and go-to-market strategy. From hosting sold-out AI meetups to launching a platform designed for professional services firms, Tukan shares hard-earned lessons on early-stage product-market fit, recruiting top tech talent, and leveraging prompt engineering and no-code AI to accelerate execution. Whether you're a tech marketer, startup founder, or just trying to stay ahead in the evolving world of AI-driven marketing, this episode is packed with practical advice, bold takes, and inspiring stories from the front lines of modern go-to-market. | |||
| Kathryn Rose on Fixing MDF, Building Community, and Writing the AI Playbook for Channel Marketers | 15 Jul 2025 | 00:31:47 | |
Kathryn Rose didnât set out to build a movementâshe just wanted to help her friends in channel marketing survive the chaos. Fast forward a year and the Channel Marketing Association is one of the fastest-growing, most energized communities in the space. In this episode, Kathryn dishes with Rick about how it all came together: the scrappy beginnings, the âholy crapâ webinar moment, and what it really takes to build a community that works. Youâll hear behind-the-scenes stories from their intimate events, how theyâre tackling channel marketingâs biggest headaches (hello, MDF!), and why they built custom AI tools for marketers, not instead of them. Itâs tactical, honest, and packed with the kind of wisdom you only get from people whoâve done the work. | |||
| From Print Ads to PartnerVista: Hondo Lewis on Partner Marketing, Startups & Betting on Yourself | 10 Jul 2025 | 00:29:31 | |
In this energizing episode, Rick Currier welcomes Hondo Lewisânewly minted President and Co-founder of PartnerVistaâfor a raw and inspiring conversation about risk, reinvention, and building for impact in the world of partner marketing. From his early days hustling in local print advertising to leading sales at IDG and launching his own consultancy, Hondo shares the winding road that led him to co-create a partner marketing startup with soul. | |||
| From White Papers to Workshops: Partner Marketing That Actually Converts with Christina Carstensen | 01 Jul 2025 | 00:38:40 | |
Christina Carstensenâfounder of AEGA and longtime partner marketing proâjoins Rick from a sweltering London to talk content that works, campaigns that scale, and why most agencies still donât get partner marketing. They unpack what makes this space so different, how to turn a single white paper into an ecosystem of pipeline-driving assets, and why a quarterly budget doesnât have to mean tactical chaos. If you're tired of logo swaps and one-and-done webinars, this episode is your blueprint for building smarter, more strategic GTM with your partners. | |||
| Brussels Sprouts and BANT: Why Lead Gen Needs a Makeover with Matt Levine | 26 Jun 2025 | 00:36:06 | |
What do BANT, Brussels sprouts, and broken nurture streams have in common? According to Matt Levine of LeadScale, theyâve all gotten a bad rapâbut the real problem isnât the ingredients, itâs the recipe. In this lively episode recorded in Santa Cruz, Rick Currier and Matt dive into the evolving world of B2B lead gen: whatâs broken, whatâs working, and why transparency, data fluency, and a little back-to-basics thinking might just save us all. From fighting black-hole lead handoffs to spotting shady syndication, this is a must-listen for any marketer trying to make demand gen less murkyâand more magical. | |||
| How to Make Tech Partnerships Actually Work with Mike Mahoney | 24 Jun 2025 | 00:33:18 | |
Mike Mahoney of Tanium joins Rick to break down the art (and grind) of partner marketing at scale. From co-building GTM plans that donât gather dust, to aligning sales teams that usually just toss leads over the fence, Mike shares how he juggles product, partner, and field enablementâwhile still finding time to unplug on his sailboat. Plus, a real talk on AI, content budgets, and why your next big partnership probably wonât scale without serious structure. This oneâs for the overworked marketer doing too much⌠across too many teams. | |||
| Diversity, Leadership & Owning Your Voice with Carilu Melander | 17 Jun 2025 | 00:32:12 | |
In this heartfelt and high-impact episode, Rick Currier sits down with Carilu Contreras-Melander, Senior Director of Americas Partner Marketing at Zscaler, to explore what it really means to lead with authenticity, courage, and empathy in todayâs tech world. From Buenos Aires during political unrest to the boardrooms of AppDynamics, AWS, and Zscaler, Carilu shares her remarkable journey through partner marketing, leadership challenges, and breaking barriers as a Latina in tech. | |||
| From Buzzword to Business Driver: How AI Is Actually Getting It Done with Shawn Mills | 17 Jun 2025 | 00:31:39 | |
AI isnât just a buzzwordâitâs the next frontier of business transformation. In this episode, Rick Currier welcomes Shawn Mills, CEO of Pisteo, for a refreshingly real and deeply insightful conversation on how AI is actually being adopted inside todayâs organizations. | |||
| The Leap to Fractional Leadership with Angela Salerno | 17 Jun 2025 | 00:40:41 | |
What happens when a seasoned partner marketer leaves the safety of full-time roles to dive into the wild world of fractional leadership? In this candid, zero-prep conversation, we catch up with Angela Salerno over a glass of Chardonnay to unpack the mindset, motivation, and meaning behind her leap into consulting. From partner-first philosophies to the magic of community, from networking secrets to embracing the unknownâthis episode is a masterclass in navigating career pivots with humor, heart, and hard-earned insight. Whether you're thinking about freelancing, leading with purpose, or just want to feel less alone in your GTM journey, this oneâs for you. | |||