Explore every episode of the podcast Negronis with Nord

Happy 100th episode of Negronis with Nord! Today, James answers a viewer question from @Swizzying: “Lately, there's been a lot of talk about changes to the instagram algorithm and how views are dropping across the board. From your perspective, what impact does that have on brand deals? And how do you think creators should adapt or navigate this shift?”. Also, you can admire James’ spray tan.
 
00:00 - Intro 01:05 - Viewer Question | Why My Views Are Down and What Can I Do About It
07:20 - Outro & Credits 

Follow Fohr on instagram:  https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co

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About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening.

Welcome to Negronis with Nord. Today, James answers a listener question of “How does Fohr pick creators for a campaign?”, talks about best practices for shooting your shot to work with a brand, and gives a little recap on Fohr’s annual Black Tie Party and first-ever #FohrConference.
 
00:00 - Intro
00:42 - View Question | Fohr’s Influencer Selection Process
04:25 - Best Way to Get Brands to Work With You
07:06 - Cold Outreach Case Study | Gnome Life on Tumblr
09:25 - Fohr Conference and Black Tie Party Recap
10:07 - Client FAQ No. 1 | Re-targeting Your Audience
11:49 - Outro & Credits 

Make sure you’re following Fohr on Instagram and LinkedIn to see clips from the Fohr Conference! 

Follow Fohr on instagram:  https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co

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About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening.

Welcome to Negronis with Nord. Today, Fohr’s Director of Strategy Sophie Wood is filling for James as he’s in Tampa for the DICK’S Varsity Team Orientation. Sophie answers two FAQs she’s been hearing from clients lately: What is the value in working with influencers who have overlapping audiences / followers (enter, “Influence Mapping”), and What’s the value in working with the same influencer over and over?
 
00:00 - Intro
00:52 - Cinema with Sophie | New Letterboxd Top 4
01:29 - Client FAQ No. 1 | Overlapping Influencers
04:01 - Fohr's Influencer Mapping™
07:09 - Influence Map Case Study | Rothy's
10:07 - Client FAQ No. 1 | Re-targeting Your Audience
11:11 - In Summary
11:50 - Outro & Credits 

To see what James and the rest of the Fohr team were up to in Tampa this week, head to https://www.instagram.com/dicksvarsityteam/.
 
Follow Fohr on instagram:  https://www.instagram.com/fohr.co/
Follow Sophie on instagram: https://www.instagram.com/goodwoodx/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co 

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About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening.

Welcome to Negronis with Nord. Today, James talks about the benefits of setting up accountability structures after coming off of a quarterly board meeting, H&M’s use of AI to create digital doubles of models, and how influencers are represented in movies and TV.
 
As mentioned, James and the Fohr team are headed to Tampa, Florida this week for the DICK’S Varsity Team orientation #DVTOrientation. Learn more about that program at https://www.dicksvarsityteam.com/ and follow along at https://www.instagram.com/dicksvarsityteam/. Congratulations to the 50 members who made the team!
 
Follow Fohr on instagram:  https://www.instagram.com/fohr.co/
Follow James on instagram:  https://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup

For press inquiries, email press@fohr.co 

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About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening. 

Welcome to Negronis with Nord. Today, James is answering a viewer question about pitching yourself to brands, advocating for Botox, and geeking out over Ryan Coogler's new movie, 'Sinners'

Follow Fohr on instagram: instagram.com/fohr.co
Follow James on instagram: instagram.com/jamesnord
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co

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About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.

Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Cheers, and thanks for listening.

Welcome to Negronis with Nord. Today, James is breaking down how the new administration’s tariffs will affect influencers and creators.

Follow Fohr on instagram: https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup

For press inquiries, email press@fohr.co

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About Negronis with Nord

Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.

Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Cheers, and thanks for listening. 

Welcome to Negronis with Nord. We’re closing out the year with a Fohr classic: Industry Predictions! James has taken a long, hard look into his (proverbial) crystal ball, and from it has pulled the juiciest predictions in the world of influencer marketing for 2025 and beyond!

Agree with James’ predictions? Disagree? Think he missed something? Let us know all your thoughts in the comments below.

Follow Fohr on instagram: https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co

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About Negronis with Nord 

Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching. Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!

Welcome to Negronis with Nord. We’re bringing you a classic: the James Nord solo show!

 As we close the curtain on another election here in America, James is here to offer a few thoughts. Truth is, he has no idea why or how Donald Trump won the election; his expertise is in marketing, influence, and image-making. That said, he's here to discuss what he does know—with undeniable clarity—about what happened this election and what it means for business.

Follow Fohr on instagram: https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co

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About Negronis with Nord

Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching. Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!

Welcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James talks through how to approach difficult social and political times while juggling Q4 content deadlines, as well an emerging trend we’re seeing in our most successful sponsored content.

1:46 Election Day thoughts
5:51 Different sponsored content formulas for success
9:13 Borrow successful content formats from other categories


Follow Fohr on instagram: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3QxMDJrM21sTXBxX3NYLXFKakpJWnp0enEyZ3xBQ3Jtc0trSHg2Y0w4c0hlOXdZbFZ5a2dpN29ma21oNHhoVkNQVGVRVnB4dUhtWDhZWU5aNnZZbE03S2k0RWpUWVhaZXJmRHZmLW5POHhFWmNvS1BYbTk3T0t5aEdjZ2JtQ3gwRVJKN0tMYnY3dGVNbGVmenRIaw&q=https%3A%2F%2Fwww.instagram.com%2Ffohr.co%2F&v=i5yTq9hJwAshttps://www.instagram.com/fohr.co/
Follow James on instagram: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3RnSlJucGtmSUJnTzd1ZDVqZU43S1RQbE1OZ3xBQ3Jtc0trTnhXOUpBQVZqOGZKai1aemF6akhycXhVVW1iUnZONWJ1NkpEOWMtWnlrZlgyS3pjQS1HcHFpYU0xY25ldlZNbmxXX0E3V0JDZW5JeUFENEl6V0lXcUMwN1Q1LWV2MTZLR0pFQnFqdi0xUTBGbjlkNA&q=https%3A%2F%2Fwww.instagram.com%2Fjamesnord%2F&v=i5yTq9hJwAshttps://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co
 
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About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. 

Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
Cheers, and thanks for listening.

Welcome to Negronis with Nord! This week, I sat down with the Co-Founder & CEO of Fallen Media, Sol Betesh, to discuss the future of media on our phones. From Fallen Media’s start a meme company with their very own “meme team” to their direct role in the New York City creator renaissance- we cover it all.

Follow Sol on Instagram: https://www.instagram.com/solbetesh/
Follow Fallen Media on Instagram: https://www.instagram.com/fallenmedia/
Follow Fohr on instagram: https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord/https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXRSWnNBdkU4UXd3ajF6WWxQWnlYcDF2NkxoUXxBQ3Jtc0ttSTNLS3ZzRzk0OTBoSkhlSjVsU1FyN1ZveGg1TWRnQ2pIN1dYSXdIYjBzcThPWEc4V1Y2NmJjY2FKcUoxRjNDeVhXVGRNVHJNcE5ITUMtR2F0WlRPOGwybklNWnNQUS1qbGZKdDVJMW1zX0prbjNCQQ&q=https%3A%2F%2Fwww.instagram.com%2Fjamesnord%2F&v=i5yTq9hJwAs
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co

 0:42 Sol Introduction
1:07 How did you start this company?
5:46 How do you know when a show is ready to start folding advertisers in?
8:50 What have you learned from trying to create a wide breadth of shows for all different types of online audiences?
10:38 How do you determine if a show is viable?
11:29 How are you thinking about the evolution of your shows’ formats?
13:43 How do you account for the variability of the algorithm?
15:58 How much of creator burn out is actually just creators struggling with their own editing/production?
18:48 Tips for evolving with the short-form media industry
23:32 What is driving the New York City ceator renaissance?
25:32 How big do you see the business getting?
27:27 How to work with Fallen Media
29:17 Who’s your favorite follow right now?
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 About Negronis with Nord

 Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

 Cheers, and thanks for listening.

Welcome to Negronis with Nord!
This week, I sat down with internet and culture writer, Steffi Cao, to discuss five recent topics and trends we’ve been noticing. From the questionable relevance of Fashion Week to influencers’ pressure to endorse during the election to the increased obsession with plastic surgery - we cover it all.

Follow Steffi on Instagram: https://www.instagram.com/stefficao/?hl=en
Subscribe to Steffi's Substack: https://stefficao.substack.com

To follow Fohr on instagram click HERE
To follow James on instagram click HERE
Subscribe to Fohr newsletters HERE
For press inquiries, email press@fohr.co

0:56: Steffi Introduction
3:00 What is the relevance of Fashion Week for influencers?
8:40 Looking back at 2014’s influence on the Internet
14:22 What do you miss about the internet it 2014?
16:16 How do you think about the increased plastic surgery obsession online?
22:32 Why do influencers feel pressure to endorse during the election?
26:00 Should influencers explicitly endorse a candidate?

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About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Welcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James brings some boots on the ground insight from the Fohr instagram account and what he learned about timidity in content creation.

0:00 Introduction
0:28 Get your copy of The Almanac of Influence
0:57 Being Timid in Content Creation
1:48 How frequently are influencer’s content getting 2x the views of their following?
2:29 James’ first green screen 
5:47 POV is key
7:19 Optimize for conversation in your comments section
8:52 Non-Alcoholic negroni taste test
9:53 Buy James’ car!!!

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About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Cheers, and thanks for listening.

Welcome to Negronis with Nord! Our guest this week is Tyra Booker, a former beauty youtuber turned Social Director of Ilia Beauty. In this week’s episode, we talk about how personal and brand social strategies differ, how to build a year long social campaign plan, and how she ended up as a cameo in Charli XCX’s “Guess” music video.

Follow Tyra on Instagram: @tyrabookerrFollow Ilia on Instagram: @iliabeauty

 This episode includes:
 0:00 Introduction
1:17 How the hell did you end up in a Charli XCX music video?
4:07 Do you have a sense of what you want to be known for?
10:40 Are you happy with your choice to go to school instead of becoming a full time influencer when you were younger?
15:04 How do you think about driving social performance in the work you're doing?
17:23 How do you plan out your year of social campaigns?
33:12 How can influencers who want to work with Ilia stand out?
50:09 Do you have pushback internally when laying out social strategies?
51:38 How do you balance creator authenticity with brand goals in partnerships?
58:58 Who is your favorite follow right now?
1:01:21 What should the role of trends be for brands and influencers?

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About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Welcome to Negronis with Nord! This week, Casey Lewis joins us – Her Substack, Afterschool, analyses youth culture trends and has become a north star for how we think about marketing to Gen Z. We discuss her fascination with youth culture, the difference between memes and trends, and how to navigate the ever-changing internet.

Subscribe to Casey’s Substack: https://afterschool.substack.com/
Follow Casey on Instagram: https://www.instagram.com/caseymorrowlewis/?hl=en
Follow Casey on TikTok: https://www.tiktok.com/@caseymorrowlewis

This episode includes:
0:00 Introduction
2:51 What is it that has you dedicate your life to studying youth culture?
4:57 What was the first trend you remember actively participating in?
8:48 What’s the difference between Gen Z when it comes to approaching trends and identity?
11:54 Is the interenet allowing for kids to have more expression?
14:54 What does counter-culture look like to today’s generation?
16:16 What are the misunderstands about Gen Z youth culture?
20:07 Do you talk about micro trends v. bigger forces differently?
22:32 Where’s the line between meme and trend?
28:04 Are trends controlled by the people or from corporations?
32:32 Why is it important to market to Gen Z?
37:52 How do influencers navigate the changing internet?
45:43 What do Gen Z & Gen Alpha want out of influencers?
50:32 What can you do to transform a company, long term? 
50:37 What can marketers do tomorrow to be better at their jobs?
55:06 Are we going to have big brands anymore?
59:22 What would be your dream brand to revitalize?
1:02:10 Who are your favorite follows right now?
1:04:57 Is youth culture the same just in a different distribution method?
1:11:22 How do you think about promoting the substack?
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About Negronis with Nord

Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching.

Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!

Welcome to Negronis with Nord! This week, Piper Phillips joins us – a marketer, content creator, and musician we were introduced to when she shared her journey of leaving her corporate job on TikTok. We discuss how she came to the decision, the difference in content peformance across platforms, and how she’s learning to transition from one content niche to another.
Follow Piper on Instagram: @piperphillips 
Follow Piper on TikTok: @pipercassidyphillips
This episode includes: 
0:00 Introduction 
2:57 How did you know you were ready to quit your job? 
5:13 Did you think about how your content was going to evolve? 
6:35 What was the reaction from your audience when you quit? 
8:14 Do you feel like you’ve redefined yourself since then? 
9:54 How much has virality driven your growth?11:16 What is the category of “viral" that best gains you followers?
12:38 Do you have a sense when you’ve made something that is natural? 
14:02 How has your relationship with the performance of your content changed? 
17:43 How do you get the courage to film yourself out in the world?
22:19 What is the pervading feeling amongst your peers about what they want? 
25:20 How much are you thinking about moving your TikTok audience to Instagram?
31:30 Is there anything you miss from your corporate job?
32:55 Are you doing things to replace the company at the workplace?
34:16 What’s your dream creator/influencer partnership?
34:56 Who are some of your favorite follows right now?
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About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Cheers, and thanks for listening.

Welcome to Negronis with Nord! Our guest this week is Nicky Reardon, a content creator and social strategy consultant who’s whip-smart analyses of the influencer marketing space is shared weekly in our Slack channels.

In this week’s episode, we talk about emerging creator archetypes, the nuances of believability vs. truth, and the bratification of the Harris campaign!

Follow Nicky on Instagram: @nicky.reardon
Follow Nicky on TikTok: @nicky.reardon
Subscribe to his Youtube Channel: https://www.youtube.com/@nicky.reardon

This episode includes:
0:00 Introduction
5:58 What is the “You before I” effect?
11:12 What do you think the essence of the creator is now?
15:21 How do you think relatability and companionship adapt?
21:14 What is the impact of believability vs. truth?
24:59 What’s your initial reaction to the Harris campaign so far?
28:14 How do you guide clients from telling jokes vs. talking product?
38:34 Who’s your favorite follow right now?

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About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Cheers, and thanks for watching.

Welcome to Negronis with Nord!
This week, Tembe Denton-Hurst joins us – a beauty and culture writer at The Strategist, Author of Homebodies, and the mind behind the popular Substack newsletter, Extracurricular.

Follow Tembe on Instagram: @tembae 
Subscribe to her Newsletter, Extracurricular: https://tembe.substack.com
This episode includes:
 0:00 Introduction
2:08 How do you explain what Substack is?
8:38 What are we losing & gaining from the rise of Substack?
13:47 How do you build a successful Substack with paying subscribers?
19:07 Substack: Is it a place to grow, or a place to push your following?
23:23 Is it hard to maintain your unique POV if you’re constantly trying to build?
26:07 For the average person, how many Substacks do you think they’ll follow?
33:44 How has your different path impacted your life and career?
41:47 What do you think happens if we lose these communities that help forge artists?
52:08 Will Substack writers hire freelance editors?
57:22 What does it look like for marketers who want to market on Substack?
59:49 BookTube or BookTok?
1:05:25 What is your favorite follow right now?

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About Negronis with Nord

Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching.

”From Van Gogh’s murder to “Year in Review” reels.

We are back and talking about internet trends that are already shaping 2024. In this episode of Negronis with Nord, James talks about some iconic trends to already hit the internet such as the viral Stanley Cup; the edible (and short-lived) Pop Tart mascot; the 2023 "Year in Review" reel trend; and how internet culture becomes culture.

Stay tuned for our episode next week featuring influencer and brand owner, Lindsay Silberman!

Did we get our 2023 influencer marketing predictions right?? Welcome to Negronis with Nord.

In this episode, James discusses what 2023 predictions we got right for influencer marketing (and of course, those we got wrong). He discusses how influencer marketing has grown despite financial headwinds, niche creator vetting, whether creators can earn revenue through performance bonuses, and more.

Programming Note: This will be our final episode of 2023, check back in the new year for some new exciting items and guests. Cheers!

This episode features a special guest, the king of fit checks and D.C's Most Eligible Bachelor - Tony Polcari.

In this in-depth conversation, James and Tony sit and discuss his journey, passion for positivity, his coined topic of vibrant masculinity, and the beloved P Hive.

We also asked the burning question…Tony P, are you for real?

Is it too late to find any last-minute holiday campaigns in this edition of Negronis with Nord?

James touches on when influencers are sourced for holiday content and if there are any last-minute deals up for grabs, bypassing a brand’s affiliate program for paid opportunities, Ben Affleck cheating on Dunkin’ with Starbucks, and more.

In this episode of Negronis with Nord, James reacts to Sai De Silva on RHONY S14 Reunion and discusses the complexities of the influencer marketing industry. He addresses misconceptions, the evolving branding landscape, and the influential role of influencers in shaping the narrative.

In this edition of "Negronis with Nord," James shares insights from his discussions with major brand clients. He outlines four current trends in influencer marketing and forecasts expectations for 2024.

A hint? UGC creators, brands are seeking you out... (and more.)

In this episode of Negronis with Nord, James discusses the challenges and responsibilities of being an influencer during tough and grief-filled times and offers a few thoughts about how to navigate these situations with empathy.

Welcome to Negronis with Nord. This episode features a special guest - Mohamet Mbaye, a member of the 2023 Sephora Squad.

In this in-depth conversation, James and Mo discuss how he was able to switch influencer niches, his mission as a member of the Sephora Squad, how he manages content on Instagram and TikTok, his advocacy for men’s skincare, and more.

This week, James talks about failing on TikTok and how he pivoted his content strategy. He delves into the importance of creators knowing or rediscovering their own style. He also gives tips on finding inspiration for your own unique content style, sharing personal updates, and his experience as a radio DJ.

Have you ever experienced slow growth or maybe no growth as a content creator?

In this episode, James joins us again as a married man and has an answer.

He also answers viewers' questions, providing tips for creators and influencers facing slowed growth, advice on building a full-time creator career while working a full-time job, insights on influencer manager fees, and more.

In this special episode of Negronis with Nord, guest host Parish Hayes, Creative Strategist, sits down with our very own editor Aaron Murray Vazquez to talk Threads.

At first self-acclaimed Threads hopefuls, these two dig into what needs to change to make Threads a sustainable platform (especially for ex-Twitter users); how brands should show up; and what sponsored content might look like.

We’ve all seen them, the unhinged moments from brands on TikTok, Threads, etc. But is being unhinged a wise move for brands on social media? (Even if it is trending?)

On this episode of Negronis with Nord, our guest host, Parish Hayes, delves into a few unhinged brands that are crushing it and those who may be missing their mark.

He also talks about how the right influencer can help bring that unhinged spark to a brand’s social strategy without losing brand tone & messaging.

Creators, have you ever fallen out of love with creating content? Maybe your engagement is down and you're considering how to get out of a 'flop era.'

In this episode, James discusses what it means to experience a "flop era" on Instagram.

He also shares tips on how to navigate a dip in social media engagement and emphasizes the crucial role of rediscovering the passion behind content creation.

We would also like to congratulate James on his upcoming wedding! 🥂 💍

Check back weekly for more Negronis with Nord episodes.

As a creator, do you know what to charge on TikTok?

In this episode, James shares a formula for pricing on TikTok & what happens when you boost your content on Instagram as a content creator.

He also touches on the new law concerning child influencer trust funds that the state of Illinois introduced and signed into place. (Effective July 1st, 2024)

We also dive into if brands are looking for podcast partnerships in their marketing mix and James' take on the best salad in NYC.

Welcome to Negronis with Nord. This week's Zoom episode features a special guest - Lindsey Rowley, a member of the 2023 Sephora Squad.

In this in-depth conversation, James and Lindsey discuss how she started her career in content creation, navigating success while staying true to oneself, advice for emerging beauty creators, her impressive number of Sephora Squad testimonials, creator mental health, unique video editing styles, and more.

In this episode, James covers his thoughts on overcoming the anxiety of irrelevance and the fear of losing everything; how to build a loyal community for long-term success; how to plan for financial stability as an influencer. He also gives the latest Threads updates & his predictions. (Warning - it may be a little grim)

In this episode, James talks about Twitter's rebranding to 'X' and shares his experience with imposter syndrome in influencer marketing. He gives tips on growing as a creator, embracing new challenges; interacting with online communities; responding to DMs and comments; & more.

In this episode of Negronis with Nord, James talks about Meta’s newest app, Threads. He covers his thoughts on the app; posting guidelines for starting out on Threads; how creators can use Threads; how influencers can choose a content category; & more.

🪡 Threads Blog: https://www.fohr.co/blog/instagram-threads-is-live-metas-newest-app-plus-three-benefits-for-influencer-marketing?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-insights-nwn66-fohrblog-push-threadsislive-july19

In this episode of Negronis with Nord, James discusses the Bud Light & Dylan Mulvaney controversy and shares his thoughts; how creators can determine their influencer market rates; the definition of a 'lifestyle' influencer; tips on creating stand-out content; and more.

🎫 AdAge Article: https://adage.com/article/digital-marketing-ad-tech-news/influencer-trips-shein-controversy-teaches-brands-about-hosting-creators/2503191

⭐ Business of Fashion: https://www.businessoffashion.com/articles/marketing-pr/lessons-from-influencer-marketing-mishaps/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_100723&utm_content=intro

In this episode of Negronis with Nord, James talks about the Shein influencer trip controversy (#sheinontheroad) and stresses the importance of charging appropriate fees; using precise language in contracts; endorsing brands that align with your values (especially when working with controversial brands); calculating reach percentages on TikTok & Instagram; & more.

How to Avoid a Bad Trip Guide ✈️: https://www.fohr.co/campaigns/how-to-avoid-a-bad-influencer-trip?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-PDF-download-NwN-Ep64-Badtrip-pdf-download-youtube

📲 Shein on the Road - Fohr Blog: https://www.fohr.co/blog/shein-on-the-road-lessons-for-brands-influencers-everyone-else?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-insights-NwN-Ep64-Fohrblog-sheinontheroad-push

Welcome to Negronis with Nord. In this episode, we cover Fohr’s recent Dad influencer article in the New York Times; our top habits of easy-to-work-with creators; the power of a quick email response; if brands prefer IG Reels vs. static photos, and more.

⭐️ NYTimes: https://www.nytimes.com/2023/06/13/style/dad-influencers.html?mc_cid=5a48a977cc&mc_eid=56c25abfd2

📲 IG Best Practices: https://www.fohr.co/blog/influencer-marketing-best-practices-8-tips-for-instagram-stories?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-insights-ep63-june28-igbestpractices-yt-description

🎙️WCBSAM - Newsline: https://www.audacy.com/podcast/wcbsam-on-demand-ffbd1/episodes/newsline-influencers-over-50-are-expanding-their-presence-on-tiktok-40bd1

Welcome to Negronis with Nord. This week’s episode features a special guest — a 5-time podcast feature, resident Gen Z, and Senior Creative Strategist at Fohr, Sophie Wood. In a pop culture recap, James and Sophie discuss how TV, social media, and creators work together to make pop culture moments go viral. The two dive into the cultural moment of ‘Scandoval’ from Vanderpump Rules, TV viewership spikes from social media among shows like Succession & the Idol, how brands can jump on these pop culture moments, and more

James discusses buying fake followers and your follower health, negotiating influencer rates, and when a creative audit might be necessary for your feed.

In this episode of Negronis with Nord, James discusses what goes into the influencer selection process — including brand fit, strategy, target audience, knowing what goes into influencer selection, and how can creators increase their chances of being selected.

Through the Fohr platform, we filter influencers based on criteria like follower count, location, brand mentions, and statistics from your content. To check out your stats - Create or login to your Fohr account: https://app.fohr.co/log-in

Welcome to Negronis with Nord. In this episode, James discusses the pros and cons of influencers working with agents or managers. How to strategize as a micro/nano-influencer when looking for brand collaborations; are influencer courses educational or a scam & more…

Welcome to Negronis with Nord. In this episode, we discuss the latest updates from Instagram, including a convenient auto-swipe feature for carousels, tips for bilingual creators to maximize their reach with auto-captions. We also dive into the idea of Youtube-branded sponsorships, Pinterest influencer campaigns, and more.

Welcome to Negronis with Nord. In today's episode, we explore the idea of whether AI can replace James. To help us out, we've enlisted the help of Chat GPT to write a script for Negronis with Nord. James (or is it Chat GPT?) shares his insights on how to stand out as an influencer in today's crowded market.

Welcome to Negronis with Nord. In this episode, we dive into the topic of content optimization and why you should be vulnerable with your audience; FTC Compliance for sponsored content; how to safeguard your creative work; how to navigate usage rights with brands, & more.

Welcome to Negronis with Nord. In this episode, we answer a few viewer questions. In a rapid-fire style, James touches on the TikTok hearing news, answers ‘is long-form content dead?’; shares thoughts on the new Lemon8 app; forecasts brand spend in Q2; & more…

Welcome to Negronis with Nord. In this episode, Merrill Hersam, VP of Creator Success at Urban Legend, joins James to discuss how creators can use their following for good. They also explore ways to incorporate cause-based items into content more seamlessly. Urban Legend is a platform that powers idea-driven campaigns, mobilizing trusted content creators to promote important issues and drive audiences to action.

Check out Urban Legend here 📱: www.urbanlegend.co

Welcome to Negronis with Nord. In this episode, James discusses the potential TikTok ban and its impact on other social media platforms. James predicts a possible increase in Instagram usage, especially when it comes to short-form videos, what would happen if the app was banned, and also what should you as creators do.

Welcome to Negronis with Nord. In this episode of Negronis with Nord, James emphasizes the need for platform diversification due to the TikTok ban threat and Meta's decision to stop paying creators bonuses for their reels. He also shares tips for alternate revenue streams.

In this episode, our Fohr Sephora team members Suzannah Tarkington and Stephanie Cinque share insider tips on how to make your Sephora Squad application stand out. Learn about the program's benefits, what qualities the selection team seeks in applicants, the brands squad members will work with, and more.