Explore every episode of the podcast NBDA: Bicycle Retail Radio

What happens when a bike shop grows, changes, or takes on new categories? In this episode of Bicycle Retail Radio, Jo Ann Betty and Rebecca Martinez, Bicycle Specialists with ISU Marvin Insurance, share what they’ve learned from working with Specialty Bicycle Retailers of all shapes and sizes.

From opening a business and expanding into e-bikes, rentals, and new services to managing everyday risks, tune in to learn about the insurance considerations every retailer should understand.

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NBDA Executive Director Heather Mason returns with Bicycle Retailer and Industry News, for the third installment of the BRAIN Quarterly News Hour — breaking down the biggest stories shaping specialty bike retail.

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Missed our Growing Ridership panel this August? Listen now in this week's Bicycle Retail Radio episode.

This panel brings proactive thoughts on solutions that could facilitate growth in ridership numbers and a return to cycling. Panel lead members have been organized to represent retailers, suppliers, and select industry experts, all who have committed to being proactive and opting to take part in this forum and to provide actionable items for the industry at large to take initiative on through all media outlets and related messaging.

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Andreas Gabrielsen, owner of Gradient Bike Shop, shares how he transformed a basement bike repair side project into a successful mobile bicycle service business in southern New Jersey.

We discuss rethinking the traditional bike shop model, creating trust through transparency, serving the growing e-bike market, and building a business around exceptional customer experience.

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The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.

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Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues. Special guest Jolie Hershey on this episode.

For the best experience, watch this episode on our YouTube channel.

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Our Bicycle Retail Radio episode this week is our NBDA 80th Anniversary Celebration.

This virtual anniversary celebration brought together current and past NBDA leadership, Board of Directors, and staff to reflect on our organization's history, celebrate the impact we're making today, and look ahead to the future of bicycle retail.

We're celebrating this month with 80% off any new NBDA membership through the end of this August with code NBDA80. Cheers to 80 years, and looking ahead to the future - together.

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In this episode of Bicycle Retail Radio, Lewis Sherratt, General Manager of Citrus-Lime, discusses the operational challenges facing today's specialty bicycle retailers and how connected technology can help shops improve the customer experience.

From inventory accuracy and ecommerce to smarter buying decisions and the future of retail, Lewis shares practical insights to help retailers stay competitive in an evolving market.

Contact Citrus-Lime:
Patrick Clapp - PatrickC@citruslime.com
Patrick Leslie - Patrick.Leslie@citruslime.com

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The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.

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Steph Allen, National Sales Manager at Giant Bicycle, shares her journey from discovering cycling later in life to building a dynamic career that spans retail, demo programs, and national leadership.

She offers personal insights on what makes a great retail experience, lessons learned from working directly with shops and riders, and advice for retailers looking to grow their business and connect more deeply with their communities.

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Carina Hamel, co-founder of Bivo, joins Bicycle Retail Radio to share her journey from elite Nordic skiing and athletic product development into building one of cycling’s most recognizable emerging brands.

Carina talks about creating a woman-led business rooted in thoughtful design, sustainability, and inclusivity, along with lessons learned working closely with specialty retailers and building authentic community in the cycling industry.

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In this episode of Bicycle Retail Radio, we sit down with Michael Potter, Partnerships Director at Bikeflights, fresh off the NBDA Retailer Summit Central in Bentonville, to discuss the latest shipping trends shaping the bike industry, including common e-bike shipping misconceptions, and insight into shipping trends with events and bike travel.

Michael also unveils Bikeflights' new RFID tracking label program, a game-changer for shops dealing with transit delays or lost packages, and shares how retailers can start leveraging shipping as a competitive advantage.

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The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.

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NBDA Executive Director Heather Mason returns with Bicycle Retailer and Industry News, for the third installment of the BRAIN Quarterly News Hour — breaking down the biggest stories shaping specialty bike retail.

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Have you hit a wall with your store displays?

Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues.

Today the team is focused on turning "meh" walls into money walls.

To follow along best with the visuals, watch this episode on our YouTube channel.

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Join NBDA Executive Director Heather Mason and Brandon Andrews, Director of the Bicycle Technician Program at Northwest Arkansas Community College (NWACC), for the official launch of the NBDA Certified Bicycle Service Technician Microcredential: a new industry-backed training pathway designed to strengthen bicycle service departments nationwide.

This is designed for professional bicycle technicians seeking to elevate the efficiency, quality, and profitability of their service departments. Through a focused sequence of five skills badges, this program delivers comprehensive training in both technical and operational aspects of modern bicycle service. 

During this episode, we’ll walk through the program structure, course details, certifications, and opportunities for your business, as well as how retailers and technicians can enroll today.

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The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.

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Mountain bike legend Martyn Ashton joins us to talk about his journey, founding RideAble Now, and explains what bike retailers should know about adaptive cycling. Learn more about RideAble Now and how to get involved to make a difference.

This is a practical conversation focused on real steps shops can take to make cycling more accessible.

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Welcome to Bicycle Retail Radio. We’re glad you're here.

The bicycle industry is facing a real challenge: participation is declining, and while e-bikes have helped reshape who's riding and how, they haven't reversed the long-term trend.

Growing ridership is  essential to the future of every bike shop..

That's why the NBDA convenes its Growing Ridership and Retailer Foot Traffic Panel three times a year, bringing together retailers, suppliers, and industry leaders to focus on what's actually working.

This episode features our May 19th panel, where - with the help of some special guests - we tackled two topics.

First: how retailers and brands can capitalize on the momentum in women's sports to grow women's cycling. Our industry friends highlight what real partnerships look like on the ground in New York City.

Second: we shifted to a bigger question: are we too dependent on the bike shop as the entry point for new riders? And how do we meet people where they already are?

It's a rich conversation you won’t want to miss, so let’s go.

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The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.

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Welcome to Bicycle Retail Radio. What you're about to hear is a recording of the NBDA's Bicycle Industry Retailer & Supplier Best Practices Panel.

The bicycle industry is navigating real headwinds right now — excess inventory, shrinking margins, reduced foot traffic, staffing challenges, and shifting consumer habits. This panel exists to meet those pressures head-on.

Three times a year, the NBDA brings together retailers, suppliers, and industry leaders to share best practices and build collective strategies for stability and growth. Topics come straight from members, and sessions are built around practical solutions you can actually use.

If you'd like to submit a topic or get involved as a panelist, reach out through info@NBDA.com.

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The NBDA hosts this panel three times a year, bringing together retailers, suppliers, advocacy organizations, and technical experts for focused conversations on lithium-ion battery safety, industry standards, and compliance.

Topics are sourced directly from NBDA members, and each session is designed to deliver practical takeaways you can apply in your shop.

 If today's discussion sparks questions or topics you'd like addressed at a future panel, you can submit them at NBDA.com or email us at info@NBDA.com. Now, let's get into it.

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Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues.

Today it's the return of Cory Cunard of Bike Central in Le Mars, IA for a follow up episode! Listen in as we summarize the development and build out of this shop space.

To follow along best with the visuals, watch this episode on our YouTube channel.

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In this in-depth conversation, Mark Vandermolen, Managing Director, and Steven Tenure, Aftermarket & OEM Sales Manager at FSA, share their personal journeys in the cycling industry, dive into FSA and Vision’s product ranges and innovations, and discuss the evolving trends shaping the market, from gravel bikes to 32-inch wheels.

Whether you’re a retailer, mechanic, or cycling enthusiast, discover how FSA approaches product development, industry challenges, and the road ahead.

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In this episode of Bicycle Retail Radio, Mike Massey, Founder and CEO of Locally, and Justin Kotzmoyer, Retail Activation Manager, explain how riders are shopping in 2026 and how independent bike shops can capture more sales.

They dive into why most purchases start online, how tools like real-time inventory and BOPIS help connect shoppers to local stores, and why broader brand coverage and local search visibility matter.

Discover insights on consumer trends, retailer best practices, and the importance of keeping commerce local to strengthen cycling communities.

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The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.

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E-bikes are no longer the future of cycling retail, they're the present. And with that growth comes a whole new set of questions retailers need to be ready to answer.

On March 25th, NBDA brought together a panel of industry experts for a wide-ranging conversation on the e-bike landscape:

• what legally and practically defines an e-bike
• how the industry is drawing the line between e-bikes and e-motos
• what retailers need to know about NBDA's advisement on e-motos
• and why rider education might be the most important conversation we're not having enough

This one's packed with practical insight and some real talk from people on the front lines of this shift.

Let's get into it.

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Beth Black, e-bike safety advocate, former retailer, and Board Member of the American Bicycling Education Association, joins Bicycle Retail Radio to discuss cycling education, community safety, and the evolving role of retailers in the e-bike era.

From The Bellemont Project and the Incline Program to practical shop-floor best practices and women’s leadership in cycling, this episode offers actionable insights for retailers navigating today’s e-bike landscape.

• Contact: BellemontProject@gmail.com
• Facebook: @BellemontProject
• Instagram: @coachbethblack

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Tariff Rulings, Import Declines, and the E-Moto Reckoning

NBDA Executive Director Heather Mason returns with Steve Frothingham, Editor in Chief of Bicycle Retailer and Industry News, for the second installment of the BRAIN Quarterly News Hour — breaking down the biggest stories shaping specialty bike retail in March 2026.

Steve and Heather dig into the Supreme Court's tariff ruling and why most of the industry shouldn't expect immediate relief, which brands have filed suit to recover tariff payments, and the surprising political firestorm that followed. They also unpack a sobering new data point: the customs value of U.S. bike imports fell below $1 billion for the first time since 2006 — and what tariffs, inventory overhang, and e-bike data may or may not change about that picture.

Then the conversation turns to what Steve calls the biggest story facing the industry right now: e-motos and e-bike legislation. From New Jersey's sweeping new law already rattling retailers before it takes effect, to retailer insurance liability for Class 3 and beyond, to how NBDA, People for Bikes, and the Bike League are building a proactive legislative toolkit — this is a must-listen for every shop owner.

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Join Strider Bikes’ Jennifer Crawford, Customer Experience Manager, and Kent Jacobs, Product Manager, as they discuss how Strider supports dealers, grows youth cycling, and advocates for fun-first riding experiences.

From the Strider Rider Fund to strategies for expanding your kids bike department, discover practical tips to engage families and develop the next generation of cyclists.

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The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.

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In this episode, we chat with Peter Arlein, Founder and CEO of mountainFLOW, about his plant-based ski and bike products, including waxes, lubes, and water bottles that deliver high performance without harmful petrochemicals.

Peter shares the journey of building a Certified B Corp, lessons learned from both ski and bike retail, and how mountainFLOW is helping retailers integrate sustainable, eco-friendly products. We discuss the company’s mission, product innovation, and strategies for shops to engage riders who care about performance and preserving the environment they love to ride in.

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Want a gut check on what's happening outside of the industry? It's here.

Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues.

In this episode, we dive into the power of storytelling and customer experience with the team at CX-STORY. CX-STORY was born from a belief that brands don’t just sell products—they create stories, memories, and experiences. 

Together, we explore CX-STORY’s unique creative roots, its double-meaning heritage of “CX,” and how decades of experience through their founding company, Color-X, have shaped their approach to building immersive brand experiences. Expect a conversation that goes beyond selling and into creating meaningful, human-centered experiences that truly resonate.

Learn more: https://www.cx-story.co/

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In this episode of Bicycle Retail Radio, SRAM Midwest Regional Field Guide Manager Dan Jennings and Technical Field Guide Sean Owen guide retailers through four key areas to focus on this spring: assessing service profitability, building a smarter service inventory, refining service menu pricing and value, and optimizing physical service space and workflow.

Packed with practical tips and actionable insights, the conversation gives shops the tools they need to strengthen their service operations and drive profitability.

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NBDA Executive Director Heather Mason and Programs Developer Megan Schmidt dive into the 2026 Retailer Summit series. From agenda design and industry partnerships to what makes each location unique, learn why these collaborative events are more important than ever for bike shops navigating growth, uncertainty, and opportunity.

NBDA Retailer Summit West: March 16 – 17, Plaza Hotel, Las Vegas
NBDA Retailer Summit Central: June 9 – 11, Bentonville, Arkansas
NBDA Retailer Summit Canada: July 29 – 30, Whistler

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Today on Bicycle Retail Radio we’re joined by the team from woom bikes to discuss the the brand’s origin story, core values, and thoughtfully designed superlight bikes built specifically for kids.

Plus, the team shares insights on growing the youth bike category, supporting retailers, advocacy initiatives,  and what’s next for families and shops in this fun and rewarding segment.

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The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.

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This episode is our recap of our January 6th advocacy panel. Listen in as industry experts meet, discuss and address retailer risks, concerns, and best practices regarding the full spectrum of lithium-ion batteries and e-mobility devices safety, standards, and compliance.

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Kenny Belaey and Nat Ross return to preview the biggest Bentonville Bike Fest yet, featuring the new OZ Trails Bike Park, an expanded Gravelicious route, and enhanced exhibitor experiences. They discuss the festival's global reach, why retailers shouldn't miss the convergence with NBDA Summit Central, and what's driving year-over-year growth in this cycling destination.

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The Quality Bicycle Products renowned industry event is back! Frostbike will take place at its company headquarters in Minneapolis, February 26–28, 2026.

Bill Schouman, VP of Sales at Q, joins us today to give a preview of this high impact bike industry event that connects hundreds of retailers, supplier brands, and thought leaders.

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The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.

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Learn how to plan your remodel at your retail store - what it takes for planning, what resources to use, how much time you need allotted.

• Budget form
• Store evaluation

Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues.

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In this episode, we sit down with Charlie Thomas: bike racer, mechanic, lawyer, and owner of Bayou Bicycles in New Orleans.

Charlie shares more about his unique legal background and Bike Law and his approach to running a bike shop, advocating for cycling safety, and fostering a vibrant cycling community. Tune in for an engaging discussion on liability, product safety, expanding business models, and more.

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This week we're revisiting our Retailer & Supplier Best Practices Panel from October to learn tips from both retailer and supplier business.

This panel is part of the NBDA's initiative to unite industry experts to circulate best practices that align the industry.

A special thanks to sponsors Ride E-Z for your partnership.

Support the show

The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.

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The NBDA Women in the Bicycle Industry (WIBI) program serves as a dynamic, all-encompassing platform to support, elevate, and connect women working in all areas of the cycling industry. With a focus on recruitment, mentorship, professional development, community-building, and celebration, this initiative serves as a cornerstone in fostering equity, retention, and opportunity.

This July's virtual career fair was dedicated to recruiting and retaining women in the bicycle industry. Hear stories about roles in retail, sales, product development, advocacy, and more.

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Are you using AI in your bike shop? 

This week's episode of Bicycle Retail Radio features Jason Ford of The New Wheel. Learn how they're utilizing AI and how you can utilize new tools in your business.

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How do you track your returns after a store remodel? In the off season, explore if remodel and remerchandising makes sense with Brian and Heather.

Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues.

Support the show

The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.

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Episode 1: Manufacturing Upheaval, Tariff Tensions, and the Stories Shaping Bike Retail

The inaugural episode of our quarterly news review series with Steve Frothingham, Editor in Chief of Bicycle Retailer Industry News. In this wide-ranging conversation, Steve shares his journey to the helm of the industry's leading trade publication and discusses how BRAIN operates under Outside Inc. ownership.

This episode dives deep into two of the most consequential stories from fall 2025: the shocking CBP announcement regarding Giant Manufacturing and allegations of forced labor, and Blaupunkt's strategic move to assemble e-bikes in North Carolina. Steve provides exclusive insights into how these stories broke, what they mean for retailers, and the broader implications of tariffs and supply chain shifts facing the bicycle industry.

Whether you're a bike shop owner navigating uncertain trade policies or an industry professional trying to stay ahead of the curve, this conversation delivers the context and analysis you need. Plus, Steve looks ahead to the stories that will dominate the rest of 2025 and into 2026.

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