https://navigatingthenoise.com/8-professional-services-marketing-virginia-lestingi

In this episode we are navigating the noise of business valuation and professional services marketing.

You’ll learn what marketers need to address today to navigate marketing in the professional services environment post covid along with strategies for getting the most from your marketing department as well as support from your superiors on marketing initiatives.

Marketing Director Virginia Lestingi shares her thoughts and best advice for marketing professionals on both managing a team and your individual growth as a professional.

• What’s the noise in professional services marketing today
• Differentiating between different types of professional services marketing
• Advice for budgeting and utilizing content in a post covid environment
• How events and networking have changed after covid

Virginia is the Director of Marketing at Empire Valuation Consultants, where she develops and oversees all marketing and communication efforts for the firm. Her responsibilities include, but are not limited to, collaborating with firm leaders to identify and execute appropriate marketing tactics and overall strategic marketing plans for the firm. She directs branding, advertising, e-mail campaigns, market research, social media, and website initiatives. In addition, Virginia coordinates all logistics for annual conferences, seminars, meet and greets, and other networking events, and identifies sponsorship and networking opportunities for the firm.

Virginia is very active in the professional services community. She attends various membership meetings and networking groups to aid in developing new business, which fosters her ability to solidify existing relationships with referral sources and vendors.

Virginia has over 25 years of experience in the financial services industry. Prior to joining Empire, she served as marketing director for accounting firms and ran her own business as a corporate event planner. Operating in these roles enabled her to build a knowledge base that aligns well with successful companies such as Empire.

“Be your own advocate and ask for a seat at the decision making table, nobody else will do it for you.”

Resources that were mentioned during this episode.

• Meeting minutes and agenda template
  Download word template here
• Virginia Lestingi’s LinkedIn Profile:
  https://www.linkedin.com/in/virginialestingi/

Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here.

https://navigatingthenoise.com/7-membership-marketing-theresa-mautone-kuiken/

In this episode we are navigating the noise of marketing for a membership based company.

You’ll learn what marketers need to address today to attract new members while increasing engagement with existing members along with strategies for getting the most from your marketing department.

Chief Marketing and Business Development Officer Theresa Mautone Kuiken shares her thoughts on what makes a great leader and how to effectively manage a team with diverse skill sets.

• What makes a great marketing leader
• Critical issues facing membership marketing today
• Advice for walking into a new marketing department
• How to differentiate in a crowded marketplace

Kuiken is a strategic business leader who pioneers “first-of-its-kind” transformational initiatives on executive teams in the luxury, travel, fine art, and fashion and education industries. At NSLS, Kuiken is spearheading a strategic transformation of the marketing team to a data-led, member-first positioning. Focusing on propelling revenue growth, brand exposure and market expansion, Kuiken seamlessly marries the creative with the analytical to drive results.

Kuiken holds a bachelor’s from Vanderbilt University and graduate management studies at Columbia University. She is also Head of Community Engagement and Marketing at JerseySTEM, a nonprofit promoting excellence in science, technology, engineering, and math education for girls in under-served communities.

“What I like to do when I start anything personally and professionally is go on a listening tour.”

Resources that were mentioned during this episode.

• Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins
  https://www.amazon.com/dp/0066620996/ref=cm_sw_em_r_mt_dp_QZZ19CTT02EWQVT0PEXW
• Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
  https://www.amazon.com/dp/1591846447/ref=cm_sw_em_r_mt_dp_EKF7JARDSGVFH3G9DX3T
• Theresa Mautone Kuiken's LinkedIn Profile
  https://www.linkedin.com/in/theresakuiken/

Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here or leave a reply below.

In this episode we are navigating the noise of HR marketing. You’ll learn what HR marketers need to address today along with strategies for getting the most from your marketing department.

HR marketing professional Lori Frucht shares her thoughts on marketing a complex service/product, using marketing automations and upcoming challenges that marketers will face.

She shares her experience working for both small companies and large corporations.

• Understanding your different audiences
• The role of automation in a marketing department
• Issues when working with vendors
• Critical issues facing HR marketing today
• Advice for newcomers to the marketing field

Lori Frucht is the Director of Marketing at PEO Spectrum. She has more than 25 years of experience marketing in various industries including publishing, law and webinars. She is very involved in her community and a member of several marketing and networking organizations. Lori has been married for 26 years and has twins who recently both graduated from college. In her spare time she enjoys Peloton workouts, reading and crossword puzzles. She has a BS in Communications from Cornell University.

“I'm always keeping up to date with the latest trends”

Resources that were mentioned during this episode.

• PEO Spectrum’s website:
  https://peospectrum.com
• Lori Frucht's LinkedIn Profile:
  https://www.linkedin.com/in/lorifrucht/

Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here.

In this episode we are navigating the noise of legal marketing. You’ll learn what legal marketers need to address today along with strategies for getting the most from your marketing department.

Jesika Kalika is a Marketing and Business Development professional with over 20 years of experience within the legal and real estate industries. Currently, she is the Senior Marketing Manager at Meyer, Suozzi, English & Klein, P.C. located in Garden City, New York. She is Co-Chair of the Firm’s Marketing & Business Development Committee and is a Member of its Diversity & Inclusion Committee. As head of the Firm’s Marketing Department, Jesika facilitates creative and strategic marketing initiatives, assists all attorneys in executing business development plans and overseeing their annual marketing budgets.

“Within the past year, there has been a drastic shift in the way we approach Marketing. Having a virtual presence on multiple platforms has become a necessity.”

Nina McCann is a Marketing, Public Relations and Business Development professional with over 18 years of experience in the professional services environment. Currently, she is the Director of Marketing for a national legal services company. Her in-house roles at professional services firms have included overseeing marketing at a national accounting firm and regional and global law firms.

“I am proud to state my company saw a 30% increase in our LinkedIn followers in the last year”

• Social media trends
• What companies that work with law firms and legal services providers are looking for from companies
• Critical issues facing legal marketing today

Resources that were mentioned during this episode.

• Legal Marketing Association
  https://legalmarketing.org
• Public Relations Professionals of Long Island
  https://prpli.org
• Social Media Association
  http://www.socialmediaassoc.com/socialmediaassociation/
• Nina McCann’s LinkedIn Profile
  https://www.linkedin.com/in/nina-mccann-52b3101/
• Jesika Kalika’s LinkedIn Profile
  https://www.linkedin.com/in/jesika-kalika-6795678/

Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here or leave a reply below.

In this episode we are navigating the noise of education marketing. You’ll learn what education marketers need to address today along with strategies for getting the most from your marketing department.

Education marketing professional Anthony Sarchiapone shares his thoughts on how to reduce the amount of internal emails and meetings.

He shares his experiences on pitfalls to avoid when entering a new marketing department.

• Persona development and making the case
• How to work together with your sales department
• Critical issues facing education marketing today
• Advice for walking into a new marketing department

“…it reduced the amount of emails and reduced the amount of meetings we had to have.”

Resources that were mentioned during this episode.

• Google Postmaster Tools - Be a Better Sender
  https://www.gmail.com/postmaster/
• Return Path
  https://www.validity.com/products/returnpath/
• Anthony Sarchiapone's LinkedIn Profile
  https://www.linkedin.com/in/sarchiaponecontentmarketing/

Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here or leave a reply below.

Show notes: https://navigatingthenoise.com/matrimonial-legal-marketing-sharyn-omara/

In this episode we are navigating the noise of matrimonial legal marketing. You’ll learn what legal marketers need to address today along with strategies for getting the most from your best assets in a law firm.

Legal marketing expert Sharyn O’Mara shares her marketing journey into legal marketing and the differences she has discovered with this slice of marketing. Sharyn offers insights into the fast changing world of social marketing and how showcasing the law firm and the attorneys is unlike any other kind of marketing.

She shares her thoughts on how to develop personal and professional growth as well as the growth of the law firm and some things she has learned as she continues to travel on her legal marketing path up to and including during this time of the pandemic. Law firm marketing is a fast growing area and Sharyn’s enthusiasm for her career will help you to understand why.

• Key differences between legal marketing and other types of marketing
• How covid has changed legal marketing communications
• Top 3 critical issues legal marketing must address today
• Strategies for showing what makes every law firm unique

“My best advice for other marketing professionals is to connect with other marketing professionals”

Resources that were mentioned during this episode.

• Wisselman, Harounian & Associates, P.C.
  www.lawjaw.com
• Social Media Association
  www.socialmediaassoc.com
• Public Relations Professionals of Long Island
  https://prpli.org/
• Legal Marketing Association
  https://www.legalmarketing.org/

Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here.

In this episode of Navigating the Noise, Jill Jacobs offers her insights as the chief marketing officer of Friedman, LLP, a top 40 accounting and advisory firm in New York City. Jill leads the marketing and growth strategy for Friedman, as well as volunteers as the chair of their charitable initiative - Friedman Gives Back.

Jill sheds light on how she and her marketing team have shifted gears at the start of the COVID pandemic and achieved success by leveraging content marketing and other strategies to help their customers and maintain top of mind awareness.

• The use of content marketing to stay connected with clients and other stakeholders during the pandemic
• The importance of mindfulness for marketers to be able to get things done
• The digital metrics that are vital to track now
• The value in having permission to make mistakes

• Friedman, LLP
• Finding the Space to Lead by Janice Marturano

Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here or leave a reply below.

In this episode of Navigating the Noise, Lindsay Drumm, a marketing professional with over 20 years of experience, shares real-world product marketing insights she’s gained during her career working for industry leaders, including Plymouth Rock Energy and Geneva Watch Group. With a marketing background that spans product marketing, service marketing, and art direction, Lindsay offers her unique perspective on how to successfully market products and services, as well as how to continuously adapt and grow as a marketer.

In this episode, host Jerry Allocca discusses the ins and outs of product marketing with Lindsay, including:

• The most critical issues facing product marketing today
• How to choose the marketing platforms that deliver the best ROI
• Key differences between product and service marketing
• The value of having a mentor

Connect with Lindsay Drumm on LinkedIn

https://www.linkedin.com/in/lindsaydrumm/

We’d love to hear from you!

Please let me know what questions you have about product marketing, and what you’d like to know as a marketing department leader. Submit your questions here or leave a reply below.

This podcast is for marketing department leaders who want to learn from and help other marketing department leaders navigate the noise of modern marketing.

In this episode zero, I'd like to share with you what you’ll learn from each episode, and a bit of my own story.

So what is noise?
It’s those things that interfere with getting your message to your market.

Sometimes it’s too many competing messages or too many platforms that you must assess and then master right this second. Or it’s too much data and not knowing what’s important and what’s a waste of time. The list goes on.

Why this podcast?
By sharing the stories, wisdom, and collective knowledge of those who have created their own version of success in their marketing department, I hope you'll learn from their experiences. I hope that our conversations will give you ideas and remind you of best practices to help in your own marketing efforts. Sound like fun? It is!

So what's my story?
I’m your host, Jerry Allocca. And I consider myself to be a lucky guy. I do something I love, I get to work with a lot of awesome people, and I get to feed my obsession for digital marketing by partnering, helping and learning from the guests on this podcast.

I’ve published a series of digital marketing playbooks for marketing directors. I teach digital marketing at Hofstra University CE. And I’m frequently asked to speak at conferences throughout the country.

I’ve spent over 46,000 hours honing my digital marketing skills. There’s been a lot of studying, a lot of practicing, and even some failure along the way; but, in the end, I’ve developed the most effective digital marketing strategies in existence. And I can interpret the noise of the digital marketing world into plain English. Here’s to quieting the noise, and to your digital marketing success.

I'd also love to hear from you!
Please let me know what questions you have about modern marketing, and what you'd like to hear on this podcast that will help you as a marketing department leader. Just get in touch on our website at https://navigatingthenoise.com

Until next time!
Jerry Allocca

This podcast is brought to you by Connected Culture. A digital marketing agency obsessed with conversions.
Learn more at https://connected-culture.com