Explore every episode of the podcast Natural Products Marketer Podcast

Most people buy probiotics like they buy shampoo: grab the brand they recognize and hope for the best. But probiotics are living microorganisms, and the difference between “works” and “waste of money” often comes down to details most labels don’t make clear like refrigeration, shelf time, and whether a capsule can survive stomach acid long enough to open where it matters.

We sit down with Nikita Austin, Senior Director of Global Training and Education at Better Being Co. (home to brands many natural products retailers already know), to unpack what real probiotic quality looks like in the supplement aisle. We get into why innovation is still happening in a category that feels “done,” how evolving microbiome science is expanding the conversation from probiotics and prebiotics to postbiotics, and why human clinical studies are becoming non-negotiable for credible claims.

We also tackle the questions retailers hear every day: Should probiotics be refrigerated? When can shelf stable probiotics make sense? What’s the deal with spore-forming strains? Why is Akkermansia suddenly all over TikTok, and what can we responsibly say about weight management and metabolic health? Along the way, we talk about third-party testing, in-house lab verification, finished product testing, and how owning manufacturing changes quality control. Finally, we bring it back to the sales floor with simple ways to build trust, start better conversations, and guide customers to the right formula without overwhelming their supplement stack.

If you found this helpful, subscribe, share it with a retailer friend, and leave a review on Apple Podcasts or Spotify so more store teams can find it and use it.

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About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

If you sell supplements or natural products and you market online, you can’t assume you’re “too small” for regulators to notice. We sit down with compliance expert Asa Waldstein to map the real enforcement trends we’re seeing, from FDA warning letters to behind-the-scenes demand letters that can escalate into expensive litigation. We also dig into what happens after a warning letter, why the response matters, and how public enforcement can ripple into reputation damage and investor hesitation.

We get practical about the everyday situations that trip up independent retailers and brands: ingredient blogs that reference diseases, “educational” clinical study links that quietly turn into illegal disease claims, and the persistent myth that a couple clicks away from the shopping cart keeps you safe. Asa shares a simple way to sanity-check content through a reasonable-consumer lens, plus how old posts, inherited websites, and multi-year social content still count as active marketing in FDA’s eyes.

Then we tackle a major modern landmine: reviews and testimonials. Google Business Profile reviews, website review widgets, social comments, and even automated carousels can create compliance risk, especially when your team replies, likes, or reacts to disease-claim testimonials and accidentally “adopts” them as marketing. We also talk regulatory technology and how tools like Apex Compliance can flag trigger words, assign risk levels, and suggest safer wording so you can move faster with more confidence.

If you want to grow with better supplement marketing, smarter SEO, and fewer compliance headaches, listen through and share this with someone who touches your website or social media. Subscribe, leave a review, and tell us what claim or scenario you want us to unpack next.

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Imagine running your natural products business without the constant financial anxiety that plagues so many entrepreneurs. What if cash flow wasn't a mystery, and paying yourself was non-negotiable instead of an afterthought? That's the promise of Profit First, and our guest Ron Saharyan breaks down exactly how this revolutionary system works.

According to Ron, co-founder of Profit First Professionals, a staggering 83% of small businesses operate check-to-check, with owners often foregoing their own salaries just to keep the lights on. This creates a destructive cycle where entrepreneurs pour everything into their businesses while getting little in return. The Profit First methodology flips traditional financial thinking on its head by changing the formula from "Sales - Expenses = Profit" to "Sales - Profit = Expenses." This simple but profound shift ensures business owners pay themselves first and manage expenses within what remains.

The beauty of the system lies in its simplicity and psychological effectiveness. Using separate bank accounts for different purposes—profit, owner's pay, taxes, and operating expenses—creates clear guardrails that prevent overspending. When revenue comes in, it's immediately allocated according to predetermined percentages, removing the temptation to spend money that should be set aside. Ron recommends starting with just 1% allocations and gradually increasing them, making the system accessible to businesses at any stage.

For natural products businesses facing unique challenges around ingredient quality and educational marketing, Profit First provides the financial clarity needed to stay true to your mission while remaining sustainable. Instead of compromising on quality when margins get tight, you can make strategic decisions about pricing, positioning, and education that protect both your values and your bottom line.

Ready to transform your relationship with your business finances? Start small with just one or two additional bank accounts and experience the immediate relief and empowerment that comes with taking control of your cash flow. Your natural products business—and your personal financial health—will thank you.

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Are you tired of letting perfectionism hold you back from achieving your business goals? This episode dives deep into the idea that striving for perfection can often lead to stagnation rather than success. Join us as we unpack the common challenges that many business owners face when battling their inner critic and fear of failure. Through engaging stories and insights from marketing expert Seth Godin, we delve into why embracing imperfection could be the key to unlocking real progress.

We explore practical strategies to overcome the paralyzing urge to perfect every detail before taking action. You’ll hear valuable tips about prioritizing consistency in your marketing campaigns and understanding when it’s okay to let go of perfection. We also discuss legal compliance issues in promotional events and how to manage those without becoming overwhelmed.

Ultimately, this episode is all about empowering you to take bold steps—regardless of imperfections. It’s time to stop waiting for everything to be “just right” and start implementing those ideas you’ve shelved. Listen in for real-life success stories that showcase the benefits of jumping into action, even when the outcome may not be flawless. Let’s foster a community of business owners who encourage each other to keep moving forward, even if that means taking imperfect steps along the way. Join us, subscribe, and engage as we work together to reach more people and change more lives!

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Looking to revolutionize your retail strategy and create an unforgettable shopping experience? Discover the secrets of sensory marketing as Tina and Amanda explore how scents and music can transform consumer behavior in ways akin to a luxurious spa visit. From the increasing allure of adaptogenic and botanical-infused beverages reshaping traditional drinking habits to innovative practices like "dry January" and "dry June," this episode serves up fresh insights into how retailers can tap into these burgeoning trends to captivate consumers and boost sales.

Imagine a retail environment that not only attracts customers but also nurtures its employees. We discuss how the thoughtful use of coffee substitutes, essential oils, and music can invigorate shoppers and lead to more sales. The conversation dives into the world of retail psychology, exploring how understanding the preferences of both employees and customers is crucial for creating a welcoming and successful retail space. By aligning with their desires, businesses can enhance engagement and satisfaction across the board, making everyone’s shopping experience more enjoyable and meaningful.

Want to build a thriving community around your retail space? Learn about innovative strategies like offering prepaid cards for healthy meals and adopting a four-day work week to improve employee wellness and customer engagement. We unpack the benefits of financial wellness programs, community partnerships, and family-oriented initiatives like meal kits that reinforce stress-free, shared experiences. This episode equips retail business owners with actionable insights that align with evolving market trends and consumer expectations, ensuring a commitment to caring for both employees and customers while fostering long-lasting community connections.

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Discover how to transform your workplace into a sanctuary of safety, engagement, and productivity with insights from our special guest, renowned business writer and speaker Mike Michalowicz. Mike, known for his groundbreaking books like "Profit First" and "All In," shares his expertise on compassionate leadership and the art of building unstoppable teams. With a blend of humor and practical advice, Mike introduces a refreshing perspective on proactive management that can enhance peace of mind and boost productivity.

We then shift gears to examine the dynamics between corporate America and small businesses, exploring how intimate settings can foster genuine connections and support among team members. Through personal anecdotes and the symbolic presence of a cherished office tree, we discuss how aligning employees with their strengths can transform their experience from mere job satisfaction to a fulfilling pursuit. The F-A-S-O framework comes into play here, highlighting how fit and passion can revolutionize the way we perceive work.

As we challenge the conventional notions of human potential, this episode uncovers innovative strategies for leaders to unlock hidden abilities within their teams. From workshops that stimulate curiosity and desire to the importance of creating a comprehensive safe environment—physically, emotionally, and financially—we leave no stone unturned. We delve into the intricacies of profit-sharing and motivational dynamics, all while maintaining a light-hearted approach with Mike's entertaining stories, including his unexpected success in matchmaking. This episode is a treasure trove of insights for leaders eager to optimize business performance and workforce management.

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Join us for an enlightening conversation with Sarah Burden, a fervent advocate for natural supplements. Discover how a single pivotal encounter reshaped her views on health and beauty, fueling her passion for natural remedies. Sarah delves into the significance of proving the efficacy of natural products through human clinical trials, shedding light on how these rigorous tests can win over skeptics and secure credibility within the medical community.

We also tackle the complexities of quality control, exploring the meticulous art of clinical research for dietary supplements. Sarah discusses the hurdles of manufacturing placebos for products like greens powders and tinctures, and how creative problem-solving ensures these placebos remain inactive. With insights drawn from Dr. Greger's "How Not to Age," we guide listeners on identifying trustworthy supplements, emphasizing the importance of scrutinizing labels and certifications to avoid the pitfalls of inauthentic products sold on platforms like Amazon.

As we venture into marketing strategies within the supplement industry, Sarah shares innovative approaches that harness customer feedback to drive engagement. Learn how capturing user-generated content during product trials can transform participants into brand advocates, while third-party certifications combat counterfeiting and ensure consumer protection. With Sarah's infectious enthusiasm and deep insights, this episode promises to equip you with valuable knowledge and a fresh perspective on the ever-evolving world of natural products.

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Ever wondered how intuition can play a role in product selection for health stores? Join us in an enlightening discussion with Ed Jones from Nutrition World in Chattanooga, as he unravels his meticulous approach to curating high-quality products on his shelves. Discover the unique blend of intuition, social media insights, and rigorous certificates of analysis that Ed employs to ensure only the best make it to his customers. He reveals the importance of transparency, understanding a brand’s ethics, and the critical role of customer feedback in maintaining trust and integrity in the natural products industry.

Shifting gears to holistic healthcare integration, we explore the transformative benefits of a higher protein diet, focusing on responsibly sourced animal-based products. Learn how to navigate the transition from seed oils to healthier natural fats like tallow and olive oil. Ed shares valuable insights on bridging natural products with conventional medicine, highlighting the necessity of a collaborative team approach in healthcare. With challenges like finding practitioners who embrace this model, Ed emphasizes the need for continuous learning and adaptation to deliver the best care possible.

Imagine a wellness center where various health practitioners unite under one roof, offering a comprehensive health approach. Ed guides us through the vision of building such a community, addressing the challenges and rewards of collaboration with independent practitioners. Gain strategies for developing referral relationships and building credibility and trust within the healthcare sector. With Ed’s expertise, discover the untapped potential of reaching new clients who may be unaware of the services provided by nutrition stores, opening up opportunities for growth and outreach.

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Unlock the secrets to mastering pricing strategies in the natural products industry with insights from our expert guests, Chase Ballard and Micah Corrigan. Discover how adopting MAP pricing as a standard can revolutionize your market approach and keep your customers coming back for more. We'll explore the common pitfalls of sticking to full MSRP pricing and how this can skew consumer perceptions, making in-store shopping seem more expensive than online giants like Amazon. Learn from other industries' pricing models and gain actionable strategies to refine your pricing tactics and strengthen your market position.

Join us as we reveal the blueprint to building customer loyalty and trust through impactful loyalty programs and transparent practices. We discuss the art of turning customers into loyal "trustomers" with significant incentives and the vital role of training staff to engage effectively with customers at checkout. For retailers hesitant to move away from MSRP, we provide guidance on collaborating with partner brands to offer competitive everyday prices. Trust and transparency are key as we navigate these challenges, fostering strong relationships with partner brands for sustainable growth.

Finally, we dive into innovative promotional strategies that can transform retail success, highlighting the power of BOGO deals and other promotions in boosting sales and brand visibility. While aggressive promotions attract new customers, they also present challenges like brand-switching. We stress the importance of balancing promotions while maintaining customer trust and pricing integrity. By collaborating creatively with brands, retailers can channel enthusiasm and support to build a loyal customer base, ensuring sustainable growth in a competitive market. Don't miss this opportunity to elevate your business with proven strategies and insights.

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Unlock the secrets of dietary supplement regulations with our esteemed guest, Asa, a seasoned regulatory consultant with a background in clinical herbalism. Discover the intricacies of FDA oversight in the supplement industry and learn why the notion that dietary supplements are unregulated is a myth. Asa's journey from herbal studies in Boulder to advising companies on maintaining compliance provides unique perspectives and invaluable lessons for anyone navigating this complex field.

Gain a deeper understanding of the transformative impact of the Dietary Supplement Health and Education Act (DSHEA) and its role in shaping the herbal and dietary supplement industry. We explore the distinction between structure/function claims and disease claims, and how these affect marketing strategies. Delve into the evolution of labeling and marketing regulations, and consider potential legislative updates that could further refine the guidelines set by DSHEA over the past three decades.

Lastly, we tackle the challenges retailers face in complying with regulatory guidelines, particularly in the context of influencer marketing and digital platforms. Learn about the risks associated with unsubstantiated claims and how innovative tools like Apex Compliance software are helping companies stay in line with regulations. Through practical advice and expert insights, this episode equips businesses with the knowledge to market their health products ethically and legally.

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Discover the secrets to thriving in the natural products industry with our special guests, Micah Corrigan and Chase Ballard. Dive into Micah's unique journey that began in the health food retail scene of Hawaii and led to his entrepreneurship in Wisconsin with Great Naturally Electrolytes. Meanwhile, Chase shares his inspiring transformation from an unhealthy lifestyle to a wellness-focused career, highlighting the ethical retail practices he embraced at Nutrition World. Together, we uncover the strategies that independent health food stores can use to specialize and succeed, while maintaining their core principles and ethical standards.

Explore innovative ways to build meaningful connections in your wellness-focused store. Learn how passionate staff and genuine customer care can turn your store into a trusted community hub. We discuss the art of balancing legacy and emerging brands, navigating the challenges of brand loyalty, and effectively transitioning product lineups. Micah and Chase share insights into how independent retailers can serve as influential community leaders, maintaining customer trust even amidst changes.

We delve into the critical process of evaluating brand partnerships, offering tips on using resources like Be Well Verified to ensure alignment with your business goals. Understand the importance of maintaining a strong brand reputation despite the e-commerce dominance. From pricing strategies to marketing tips, this episode is packed with advice to help your natural products business reach new heights. Whether you're a seasoned retailer or just starting, our discussion promises actionable insights to enhance your approach and impact your community positively.

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Renee Southard's journey from battling personal health challenges to becoming a successful entrepreneur and advocate in the natural products industry is nothing short of inspiring. Her story, rooted in her own struggles with allergies and the quest for natural remedies, mirrors the experiences of many who seek holistic well-being. As the owner of Organic Marketplace and president of SENPA, Renee shares how her background in education and working with at-risk youth laid the groundwork for her success, emphasizing the pivotal role of independent retail ownership in nurturing community connections and promoting a lifestyle centered around natural living.

The transformation of education in the retail industry unfolds as we explore the impact of the internet on how people access information. There's a warm nostalgia for past in-person events, once led by industry pioneers, now juxtaposed against today's digital learning opportunities like webinars and online courses. Despite the digital shift, the resurgence of brick-and-mortar stores highlights a consumer yearning for personal connections and trustworthy advice, underscoring the critical role of knowledgeable staff in building community relationships and ensuring retail success.

Running a small retail business presents its unique set of challenges and strategies, all of which are explored through engaging discussions on employee retention, community involvement, and networking. Insights into maintaining a dedicated team and fostering strong industry connections reveal the essence of thriving in retail. Organizations like INFRA and SENPA offer invaluable support, while community engagement through local clubs underscores the importance of personal growth and volunteerism. Join us in celebrating the power of relationships, the value of a supportive network, and the art of sustaining a successful business in today's ever-evolving market landscape.

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

What if the label isn’t telling the whole truth—and your reputation is on the line? In this episode, we sit down with Deleo de Leonardis, Co-founder and CEO of Purity-IQ, to unpack the hard realities of private label and white label, why identity testing isn’t enough, and the practical steps small stores can use to verify what’s in the jar before it ever reaches a shelf.

We start with the leverage gap between big chains and independents, then move into the real economics of private label: better margins, stronger loyalty, and much higher liability. From there, we draw a clear line between identity tests (confirming an ingredient is present) and authenticity testing (exposing adulteration, fillers, and undeclared substances). You’ll hear how supply chain shocks, trendy demand spikes, and acquisitions create incentives for drift—plus the red flags that should trigger testing: prices that seem too good, sudden supplier or intermediary changes, and global shortages. We also talk through concrete examples like essential oils and collagen, where testing has uncovered surprising gaps between promise and product.

Most importantly, Deleo outlines an approach any independent can use without a big QA team: test at procurement, pay for your own samples, run periodic spot checks, and prioritize high-risk or high-value items—especially anything that carries your name. Then turn verification into a sales edge. Show your work with third-party reports and interactive trust marks that customers can scan on the shelf. That transparency differentiates you from marketplaces where anyone can sell anything and reinforces your role as the community’s gatekeeper for safe, effective products.

If you’re ready to protect margin and build loyalty the right way, this conversation gives you the playbook: how to choose between private label and white label, what to ask suppliers, when to test, and how to tell the story so customers keep coming back. Enjoy the episode, and if it sparks ideas, share it with a retailer who’s wrestling with these choices. And don’t forget to subscribe and leave a quick review—your feedback helps us bring more experts to your ears.

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Unlock the secrets of success in small-scale retail with Alina and Lauren, the inspiring co-owners of Mastel's, as they share their journey of transforming an 800-square-foot natural products store into a beloved local hub in Minnesota. Discover how they expertly manage over 4,000 SKUs in their bustling shop, maintaining a vibrant atmosphere full of energy and community spirit. Alina and Lauren reveal their passion for healthy living and community-focused retail, navigating the challenges of business ownership with creativity and determination, especially during the pandemic.

Gain valuable insights into the power of social media and community engagement as Alina discusses creating a dedicated marketing role that reignited Mastel's local presence. Learn from their dynamic partnership, the importance of networking, and the impactful role these connections play in business growth and legislative influence. Alina and Lauren's candid reflections offer a roadmap for aspiring entrepreneurs looking to make their mark in local business ownership.

Explore strategic marketing initiatives that drive growth, from traditional advertising and loyalty programs to innovative in-store strategies. Alina and Lauren highlight the benefits of industry networks, staff training, and vendor relationships, emphasizing how these elements contribute to Mastel's continued success. With a focus on community connections and staying ahead of industry trends, this episode is packed with actionable insights for anyone interested in running a successful natural products business.

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

What happens when a career in litigation and pharmaceuticals leads to a groundbreaking natural health venture? Meet Tina Anderson from Just Thrive Health, who takes us on her remarkable journey from the courtroom to the world of gut health and probiotics. Learn about the early hurdles she faced, such as cold-calling health food stores and setting up their e-commerce platform. Discover the pioneering nature of their probiotic strains and the vital support from health food stores that spurred their growth.

In our conversation, Tina dives into the intricacies of compliance in marketing health benefits and how her legal background provided a unique perspective. From ensuring influencer and customer testimonial compliance to the strategic moves like offering free shipping and hassle-free returns, Tina sheds light on the balancing act between robust scientific evidence and strict regulatory boundaries. Gain insights into their efforts to build trust and social proof amidst a challenging landscape.

Explore the significant role of podcasts and customer engagement in Just Thrive's success. Tina discusses the importance of direct feedback from customers and the ongoing battle against counterfeit products and low-quality supplements. Hear practical marketing strategies for natural products, including education through seminars and informational emails. Wrap up with a heartfelt thank you message from Tina, encouraging you to engage with our podcast across various platforms for more actionable advice on transforming lives through marketing.

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Discover how Brenda Watson's personal health struggles with autoimmune issues in the 1980s became the catalyst for a groundbreaking career in the natural products industry. Brenda shares her journey from traditional medicine to the healing power of natural remedies, leading her to open numerous health clinics in Florida. With expertise in nutrition, colonics, and herbology, Brenda has transformed countless lives through her brand Renew Life Formulas, emphasizing the critical role of gut health in achieving overall wellness.

Hear the heartfelt story behind the creation of Vital Planet Pets, born from personal tragedy and a strong love for animals. Brenda recounts how she channeled her grief into a renewed focus on animal health, leading to the development of high-quality pet supplements. Witness the evolution of the pet wellness market and the shift in consumer behavior towards treating pets with the same care as humans. Brenda's commitment to supporting independent retailers shines through as she shares strategies for helping them thrive in a competitive marketplace.

Gain valuable insights into the unique strengths and challenges faced by independent retailers in the health and wellness industry. Learn from Brenda's extensive experience as she discusses the importance of consumer education, maintaining Minimum Advertised Price (MAP) policies, and the need for community engagement. Discover practical steps to boost sales and customer satisfaction, emphasizing the vital role of independent stores in offering innovative supplements and personalized care. This episode is packed with inspiration and actionable advice from a true industry leader dedicated to transforming lives.

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

After 30 Years of DSHEA, is this regulation meant to protect the natural products industry or keep us from moving forward?

In this 90-minute panel discussion brought to you by SENPA and the Natural Products Marketer team, you'll learn:

Historical Insights
Understand the origins and monumental impact of DSHEA from those who lived it.

Practical Lessons
Equip yourself with actionable strategies from industry veterans on navigating current challenges and fostering collaboration for future success.

Future Vision
Engage with emerging leaders and visionaries to explore how DSHEA’s lessons can guide the future of the natural products industry, promoting unity and innovation.

Our goal is to educate a new generation of natural products retailers and manufacturers about DSHEA, share the powerful legacy of unity and innovation, and inspire future collaboration within our industry.

Ready to Learn More About DSHEA and the Industry Uniting to Face Challenges in the Future?
Take advantage of this unique opportunity to learn from the past, engage with the present, and shape the future of the natural products industry.

Mel Gibson Video
   • Mel Gibson Raid Vitamin Commercial HD... 

WHO Global Declaration about natural products
https://www.who.int/publications/m/it...

Congressional Dietary Supplement Caucus
https://www.crnusa.org/DSC

Apex Compliance Program
https://apexcomplianceprogram.com/

FDA Warning Letters Newsletter

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Could the key to disrupting the natural products industry be as simple as embracing naivety and rapid prototyping? Join us in an enlightening conversation with Mike Maddock, our guest who will be speaking at the upcoming SOHO Expo event in Orlando. We explore how disruptors bring innovative approaches and fresh perspectives that often elude larger companies. Mike dives deep into his extensive experience working with CEOs and C-suites, sharing the common traits of disruptors and the invaluable role of peer groups for entrepreneurs. You'll hear firsthand how learning from others can provide growth strategies to overcome business plateaus.

Moving forward, we dissect the diverse professional archetypes within organizations. From visionaries to strategists, operators to rainmakers, each role brings distinct strengths and potential pitfalls. We delve into the partnership paradox, where differing perspectives can create beneficial tension. Mike introduces a game-changing two-by-two matrix from his book "Plan D," designed to align team members based on their job competence and core values. This segment offers profound insights into the dynamics of teamwork and how different archetypes can complement each other to drive innovation and success.

Finally, we tackle the challenges of scaling a business and the importance of placing team members in the right roles through the Kolbe assessment. In preparation for the upcoming SOHO event, participants are encouraged to complete the Kolbe assessment for a more tailored experience. Topics such as finding complementary partners, differentiating invention from innovation, and managing an overflow of ideas will be covered. We wrap up with a discussion on the exciting potential for industry disruption, especially by independent retailers, and leave you with valuable marketing tips to stay ahead in this rapidly evolving field. Don't miss the opportunity to gain insights into leading industry disruption and setting yourself apart in the natural products market.

Take the quiz to see what kind of leader you are...
https://flourishadvisoryboards.com/which-flourish-seat/

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About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

We've covered one year of interviews with the top marketing and business experts in  and out of the Natural Products Industry.

From Ryan Sensenbrenner to Peter Murane, we've been armed with tales of disruptive branding and innovative differentiation to work within any budget. This episode isn't just a trip down memory lane; it's a treasure trove of actionable insights that have shaped our approach to helping industry retailers and manufacturers thrive. 

And that's not all! We also have teasers for season 2. We and our audience have questions, so we're finding experts to interview to get answers. From compliance to retailers who are winning in diverse circumstances, our guests will equip you with the strategies to build a better business so you can reach more people and change more lives.

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Connect with us:

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Our guest Seth Spears was a homeschool consultant who became a digital marketing whiz and now flourishes in the natural products industry. He discusses his transformative journey, merging personal passions with professional pursuits, including his influential role in the Wellness Mama community. We talk his creation of sought-after natural personal care products, underscoring the power of audience attunement and seizing golden opportunities.

Our conversation reveals Wellness Mama's early strategies for standing out in the digital wilderness, from generating content to fostering real conversations with online communities. You'll glean insights into how maintaining your brand's core, coupled with the agility to adapt to digital winds, can maintain essential lines of communication with your tribe.

Connect with us:

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

When every dollar spent on email marketing brings a staggering $45 in return, it's no wonder Tina and Amanda are ecstatic to share our latest discoveries in crafting emails that truly resonate with audiences. This isn't just about promotions; it's about enriching your customers' lives with messages they can't wait to open. From showcasing the profound impact your natural products can have on their well-being to stirring excitement for events that connect them with industry mavens, we're divulging all our secrets to make your email strategy a resounding success.

Imagine opening your inbox to find a story that mirrors your own struggles and triumphs. That's the power of personal narratives we explore in this episode. We've got anecdotes that will make you laugh, nod in agreement, and possibly even shed a tear, but more importantly, these tales of transformation—like the remarkable journey from pink eye to clear insight with colloidal silver—illustrate the trust and engagement you can build with your audience. And get this: we're showing you how to weave these stories into your mass email campaigns to foster a bond that feels as personal as a one-on-one conversation.

But wait, there's more—think you've got your email marketing down to a science? Wait until you hear us talk automation magic, where the perfect blend of humor, cultural references, and tailored content turns leads into loyal fans. We're not just throwing tips at you; we're turning the spotlight on the strategies that have our inboxes buzzing and our products flying off the virtual shelves. So, buckle up and join us for a journey through the twists and turns of email marketing that's as profitable as it is delightful. Don't forget to hit subscribe for more electrifying episodes that could redefine your approach to connecting with your tribe.

Subscribe so you can get notified when we release new expert marketing tips episodes. 

The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days. 

Connect with us:

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Most natural products customers are women. But Peter Murane with MOX Skincare is here to shake things up. As a visionary who transitioned from the corporate world of Clorox to the natural products industry, Peter, alongside the brilliant Ben Fuchs, crafted the acclaimed Truth skincare brand and now MOX Skincare for Men. 

Together, we dive into the nuts and bolts of innovation, shedding light on breaking into the market with a new ingredient like CBD, and more. 

On to attracting men to natural products and skincare, where simplicity and humor reign supreme. We share laughs and lessons learned from personal experiences, including gifting the product to my nephew and drawing unexpected parallels between skincare and dating advice. 

For anyone intrigued by the alchemy of brand building and engaging an unlikely customer segment, you'll find a treasure trove of wisdom right here. 

Connect with us:

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

What happens when mentorship, grit, and a love for community collide? Brian joins us to share how a summer job at a natural products store became a 20‑year journey to ownership—and how that path is shaping a smarter, stronger future for independent retail. From surviving cancer to chairing SENPA’s Emerging Leaders, Brian brings a rare mix of empathy and execution that turns big ideas into daily wins.

We dig into the playbook: hire young and train deeply, bring staff to trade shows, and treat education as your edge. Brian explains how to convert TikTok trends into real guidance, why waiting for trustworthy suppliers protects your standards, and how one weekly video can be repurposed across email, TikTok, Instagram, and Facebook for outsized reach. He breaks down practical budgeting—stop printing flyers, boost posts to non‑followers nearby—and shares scripts for pivoting from “we don’t carry that” to “what result are you after?” That shift builds trust, loyalty, and word of mouth.

Events take center stage. Brian outlines how in‑person workshops, demos, tastings, and smart merchandising reignite community after COVID. You’ll hear the strategy behind a 30% off “Christmas in July” blowout with Secret Santa giveaways, why the next week’s sales stayed strong, and how limited‑time offers attract new shoppers who stick. We also talk pricing with purpose—aligning to MAP and manufacturer sites instead of chasing Amazon—and using grocery as a basket lift while curated supplements anchor margins.

The heart of this conversation is the future: SENPA’s Emerging Leaders. Brian shares a vision for mentorship, targeted training, and real seats at the table so the next generation can lead with courage and creativity. If you’re ready to protect the roots—education, quality, community—and evolve the reach with modern marketing and bold events, this one’s for you. Subscribe, share with a fellow retailer, and leave a review to help more independents grow strong together.

Connect with us:

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Unlock the secrets to revolutionizing your natural products business with email marketing strategies that are anything but conventional.  We've meticulously crafted five ingenious strategies to not only grow your email list but to nurture a community around your brand. We dissect the hidden treasures of point-of-sale systems, spill the beans on the magic of incentives, and even dive into the concept of lifetime customer value—trust us, it's a game-changer.

Imagine sending tailored emails that have 'fruit hunters' waiting on the edge of their seats for the latest tropical fruit drop, or pet owners eagerly opening up recommendations for new supplements that'll have their furry friends howling with joy. That's the kind of niche content charm we're preaching. But that's not all—quizzes that lead to immediate engagement, automated welcome emails with sky-high open rates, and a backdoor look into how personalization and automation can transform a lukewarm lead into a fiery sale. We're here to arm you with the know-how to captivate your audience, boost those conversion rates, and give your subscribers an experience that feels like it's been handpicked just for them. So, plug in, embrace the wisdom, and watch your business bloom one click at a time.

Show Resources:
Hubspot's Ultimate List of Email Marketing Stats

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The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days. 

Connect with us:

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Venture into the heart of the natural products industry with co-founder of Save Naturally, Billy Jones. Join us for an episode where Billy sheds light on product demonstrations, his company's innovative cost-savings platform, and why he champions the underdog: independent retailers.

As we navigate the delicate dance between manufacturers and independent retailers, Billy shares the stark realities of brands that have turned their backs on small outlets and the triumph of those who have not. Find out why grassroots marketing still works. Admire the agility of smaller retailers and understand why a seamless omnichannel approach is pivotal for success in today's competitive market.

Connect with Billy:
LinkedIn
savenaturally.com

Subscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!

The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days. 

Connect with us:

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Peel back the layers of creating a trust-rich website, using storytelling to captivate your audience, to climb the search engine ranks, and craft a social media presence that truly engages with customers. Today your hosts will take you through the intricacies of email marketing, show you how to transform those fleeting website visits into a thriving community of repeat customers, eagerly awaiting your next email drop filled with irresistible content.

As your marketing guides, they don’t just stop at the inbox. They will share the art of creating urgency through event marketing deadlines, and reveal how personal stories can skyrocket your connection with customers. Tina and Amanda dissect the world of PPC advertising, offering up their wisdom on budget management and the finesse of remarketing. By the time we wrap up, you'll be armed with strategies for tracking conversions like a pro, leveraging customer reviews for credibility, and you'll be itching to grab the exclusive bonus resource on our website—a treasure trove of marketing quick wins to give your natural products business the edge it deserves.

Show Resources:
Grab Your Quick Wins Report
Google analytics
GA4
Google Tag Manager
pointy.com
smallbusiness.withgoogle.com
udemy.com

Subscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!

The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days. 

Connect with us:

Facebook

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Chris Sorensen from INFRA joins us to reveal the hidden depths of independent natural food retailers. Discover the real score on pricing and experience, which could very well outshine giants like Whole Foods. Chris's unique journey from graphic design to the natural products industry maven is not just inspiring; it's a testament to the passion that drives these retailers to excel in customer service and community building.

Feeling the pinch with rising prices? You're not alone, and it turns out those quaint co-ops on your street might be the key to quality food without the hefty price tag. We dissect the myth of expensive independents and explore how savvy strategies like EDLP keep them competitive. These retailers aren't just about ringing up sales; they're deeply invested in their communities, pouring heart and soul into providing more than just groceries but a place where local values and health converge.

As we navigate the oft-confusing terrain of food labels together, you'll come away enlightened and empowered to make informed choices. This episode is bursting with insights, from marketing finesse to the frontlines of food retail innovation, and will leave you eager to support the local champions of the natural food movement.

Show Resources:
www.naturalfoodretailers.com
The Buyer's Desk Podcast

Subscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!

The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days. 

Connect with us:

Facebook

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Find the secrets to becoming the go-to destination for natural products in your local area! In our latest podcast episode, we look at the competitive world of natural products retail. We start with a deep dive into local digital marketing.

You'll learn why a mobile-friendly website and a slew of positive online reviews are not just nice to have, but absolutely crucial for your business's survival and growth. We're armed with compelling statistics and tactical advice that will set the stage for your success, ensuring customers find you first—and keep coming back.

We turn the spotlight on Google, SEO, and other local digital marketing strategies to boost your online footprint. Plus, you can conquer your social media game.

Learn to wield the power of keywords and maintain consistent digital details about your business. And craft content that strikes a chord with your customer base.

We share tips on producing original content that reflects your store's distinct personality and how to build an authentic connection with your audience through personal narratives and hands-on product experiences. Tune in for these strategic insights and get ready to show up at the top of the charts as the local market leader.

Show Resources
82% of small business owners say their main source of business is referrals

87% of people will NOT consider doing business with you if your online rating is low.

64% of people say watching a video on Facebook has influenced their purchase decision within the next month.

80% of people turn to search engines when they're searching for a local store

📋 Get an SEO keyword audit for your Natural Products Business.

Other Natural Products Marketer episodes mentioned in this episode.

Stop These 5 Mistakes to Improve Website Performance

Finding Your Secret Sauce & Using MAP Pricing for Growth with Chase Ballard of Detwiler's Market

Increasing Foot Traffic & Building Bigger Baskets with Ryan Sensenbrenner of Enzymedia

Connect with us:

Facebook

Linkedin

Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Unlock the secrets to nurturing customer loyalty and trust with the expertise of marketing guru John Jantsch. This episode is a treasure trove of strategies for local retailers in the natural products industry, aimed at creating connections that go beyond the transaction. From debunking myths to providing personalized experiences, we've got you covered on how to stand tall against the giants of the industry. John also shares his insights on how credible advice and intentional content can make your customer's journey from awareness to advocacy a seamless one.

As we delve into the retail realm, we focus on building a community that celebrates trust and engagement. Discover the transformative power of product education and savvy staff that can lead to an unparalleled in-store experience. We discuss the delicate dance of offering discounts while maintaining value, the potential of subscription models, and why an online presence is non-negotiable for local stores. Especially post-COVID, learn how community events can be your shield in the battle against big-box retailers, strengthening customer bonds and encouraging repeat visits.

Ready to amplify your marketing game? We talk strategic partnerships and the magic of user-generated content, illuminating paths to elevate trust and visibility for your brand. All this and more, woven into the fabric of the duct tape marketing platform—a hub for those looking to evolve in the natural products marketing sphere. Join us for a conversation that promises to arm you with knowledge and inspire action.

Show Resources:
ducttapemarketing.com
DTM Podcast

Subscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!

The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days.

Connect with us:

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Unlock the potential of your brick-and-mortar store by harnessing the power of e-commerce, and discover how it could transform your business from local favorite to a global contender. Tina and Amanda are here to walk you through the expansive universe of online retail, shedding light on how to keep your cash registers ringing even when the physical doors are shut. From the importance of a dedicated overseer to the intricate dance of handling logistics, this episode is your roadmap to thriving in the digital marketplace.

Did you know that an online store can mirror the magnetic personality of your physical shop and draw customers from far beyond your local streets? We explore why a 24/7 shopping experience is crucial and how to elegantly manage the sale of perishables over the web. With a sprinkle of our own adventures and cautionary tales, we also discuss the nitty-gritty of financial planning for e-commerce, weighing out the costs and benefits of various partnerships and platforms—essential intel for anyone in the wellness and natural products sector.

From Shopify to Instacart, we dissect what these services offer, how they can impact your bottom line, and the challenging yet critical aspects of payment processing for products like CBD. Whether you're a seasoned marketer or just dipping your toe in the digital waters, this episode is brimming with insights and 'be-wares' to ensure your natural products business not only enters the e-commerce world but makes a splash doing so. Join us, your guides on this virtual voyage, and let's chart a course for your online success.

Show Resources
Ecommerce Vendors Mentioned in the Show

Woocommerce

Instacart

Homesome

CBD Payment Processors

Precision Payments

Subscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!

The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days.

Connect with us:

Facebook

Linkedin

Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Are you ready to uncover the secrets of running a successful natural products store from the insider's perspective? Join us as we delve into an enlightening conversation with our special guest, Cady Kuhlman, a passionate advocate for health and wellness and a next-generation owner of Nutrition World in Chattanooga, Tennessee. Cady shares her unique journey in the natural products industry, her vision to educate younger audiences about nutrition, and her commitment to expanding beyond the local community.

In our chat, Cady brings to the forefront the seriousness of childhood sickness and the pivotal role of natural remedies. We dig deep into the need for parents to understand and find effective solutions to combat the severity and duration of sickness in children. Cady elaborates on her strategies to navigate the competitive landscape of the natural products industry, and how she maintains the core values of her store while embracing change and innovation. She also highlights the importance of a personalized approach to health and wellness, with Nutrition World offering individualized health consultations and blood work to address root health issues.

Finally, we explore the power of personal connections in the world of nutrition and wellness. Cady candidly shares her experiences of building authentic relationships with customers and forging unique partnerships with wellness practitioners. We wrap up our conversation with her shedding light on how to maintain a successful business in this ever-evolving industry. From focusing on quality, education, and partnerships to creating a welcoming store environment, Cady's insights are invaluable for anyone striving to make a lasting impact in the natural products industry. 

Connect with Cady: cady@nutritionw.com

Subscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!

The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days.

Connect with us:

Facebook

Linkedin

Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

On this episode of the Natural Products Marketer…

Ever wondered why your website isn't performing as well as you'd like? You're not alone! Today Tina and Amanda unravel the mystery of underperforming websites and expose the five common mistakes you might be making. They'll show you how to simplify your user interface, properly utilize Google Analytics, create compelling calls to action, and share why you might want to rethink that 'learn more' button.

Moving on, they tackle the tricky terrain of website videos. Are you guilty of overloading your site with too much motion or video content? Fear not, they're here to guide you on the right path. They'll arm you with handy tips on how to work with videographers to optimize your video files, how to ensure your site is mobile-friendly, and the crucial role of website load speed. Plus, they let you in on the secret to using high contrast to create multiple opportunities for user engagement.

Join us on this journey to transform your website and marketing strategy, one podcast episode at a time!

Resources

☑️ Eliminate Website Mistakes Checklist

Video Specs for Websites

⚡️ Test Your Web Speed With These Tools

GTMetrix

Pingdom

📸 Resize & Compress Your Photos

IloveIMG

Subscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!

The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days.

Connect with us:

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Linkedin

Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

On this episode of the Natural Products Marketer…

Are you a small-scale natural product retailer caught in the web of colossal competitors like Amazon and big box stores? Fret not! Our engaging chat with seasoned entrepreneur, Mike Maddock, unveils how you can transform your business size into your secret weapon. Today, we expose the power of intimate customer relationships and swift adaptability, enabling your small business to have a giant leap over industry behemoths.

Ever heard of marketing myopia? Here, we illuminate on how this self-limiting approach can lead to missed opportunities and how you can bypass it by recognizing your unique skills. The tale of a friend who redefined his business during the pandemic serves as an enlightening example of leveraging your expertise. Next, we venture into the importance of a well-rounded advisory board. Imagine having a board that offers diverse perspectives, propelling you to explore unchartered territories and broaden your business horizons.

Wait, there's more! We delve into the intricate side of the natural products industry, alerting you to false claims and stressing the significance of honesty and transparency. You'll see how these elements can fortify trust with your customers. We share insights on how you can set yourself apart through white labeling and convenience. Plus, we discuss the need for fearless decision-making, learning from leaders, and maintaining industry vigilance. Our finale? A compelling call to action for industry improvement and a reminder to foster creativity and freedom in your workspace. Whether you're a David pitted against Goliath, this episode holds the key to your victorious slingshot. Don't miss out!

Show resources:
Venn Diagram - What business are you in?
https://naturalproductsmarketer.com/wp-content/uploads/2023/11/Audience-Engagement-Venn-Diagram.jpg

Connect with Mike: flourishadvisoryboards.com

Subscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!

The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days.

Connect with us:

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Linkedin

Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Growth doesn’t always come from bigger budgets; it often comes from better neighbors. We share a step-by-step case study of how a local retailer climbed from a 12% year-over-year decline to a 12% gain by running just two partner-led events per month—and we unpack every piece of the system so you can copy it with confidence.

We start where most owners get stuck: finding the right partners and making the ask. You’ll hear how to identify aligned businesses within five to ten miles, what to say on that first call, and how to make a give-give offer that’s hard to refuse: time-bound attendee incentives, cross-promotion, and a full asset kit that removes friction. From there, we detail the marketing engine that drives turnout without draining your week—email templates, social captions, graphics, posters, postcards, Google Business events, and Facebook Events to simplify registration and reminders.

You’ll also get the numbers that matter: signups versus seats, the share of new and returning customers, and how a tiny Meta budget—two dollars a day using a customer list and a tight radius—can be enough to fill a room. We walk through smart scheduling right after busy classes, setting capacity to add urgency, what to include in confirmations, and how to split post-event follow-up for attendees and no-shows. Testimonials, shared with both your channels and your partners’, become fuel for the next outreach. With a 90-day plan and a four to six week runway, you can build momentum that feels like an engine instead of a grind.

If your store needs energy, awareness, and real foot traffic, this episode lays out a practical playbook for community events, local partnerships, and sustainable growth. Subscribe for more retail marketing strategies, share this with a fellow owner who needs a lift, and leave a review to help us bring on more expert voices.

Connect with us:

Facebook

Linkedin

Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

How to Pay for Marketing with Marketing...

Could marketing strategies be the key to boosting your business? Today Tina sits down with co-host, Amanda Ballard to ruminate on how to make your marketing pay for itself. She detailed the power of co-op advertising, highlighting the necessity of having a dedicated person manage the program for it to effectively drive sales. this conversation moved from end caps and digital signage to posters and postcards, analyzing these as innovative, attention-grabbing tools to amplify your brand's reach.

Amanda weaves the tale of her journey, starting as a novice in the supplements industry, and how she leveraged co-op advertising into a successful strategy to enhance sales. We also examine the vitality of email marketing for natural products retailers, the weight of a substantial email list, and the roadmap to setting up a successful program that can evolve into a full-time marketing team. Her discussion also tackled content creation on a budget and how to orchestrate a 30-day challenge with a vendor to stimulate engagement and traffic to your store.

In a world where algorithms rule, we touch upon the potency of user-generated content in trumping the algorithm and boosting brand exposure. As we traverse through the landscape of health food marketing, we look at how data and transparency play pivotal roles in shaping successful marketing campaigns. Amanda also underscores the necessity of risk-taking and innovation in our chat, pointing to the advantage of trying new things in marketing natural products. Whether you're a novice or a veteran in the health food industry or running a natural products business, this episode is brimming with practical advice, strategic insights, and valuable lessons to help you conquer today's digital marketing terrain.

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The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

Answer a few questions on our website, and grab your Marketing Quick Wins so you can increase your revenue in the next 30 days.

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About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

On this episode of the Natural Products Marketer…

What if you could unlock the secrets to a thriving business in the natural products industry? We sat down with industry veteran, Chase Ballard, who spilled the beans on his decade-long journey and shared invaluable nuggets that will help you stand out in a crowded market. Chase emphasizes the magic of staying true to your passion, embracing your unique selling proposition, and the power of crafting a business that's both resilient and a community leader.

Chase isn't shy about tackling the nitty-gritty details of the retail world. He draws a clear path for managing pricing such that customers always get the best value. From the intricacies of MAP (Minimum Advertised Price) policies to how they can function as an 'admission fee' into your store, Chase shares all. He also explores the potential of extra services like community partnerships and memberships to cover overhead costs.

We further take a deep dive into the world of promotions and partnerships. Chase imparts wisdom on finding the right pricing strategy, forging effective partnerships, and using promotional items to keep your customers hooked. The retail sector often faces unique challenges, and Chase gives his own practical solutions to staffing issues and enhancing customer experiences. Don't miss out on learning his quick-win strategies and his expert advice on how to stock your store. Get ready to transform your retail business with these golden insights!

✉️ Email Chase

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

📥 Download your FREE Step-by-step Guide to Finding and Resizing Your Website Images

Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days.

Connect with us:

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

On this episode of the Natural Products Marketer...

Ryan Sensenbrenner, head of marketing for Enzymedica, talks about increasing foot traffic for your natural products business. You'll hear in-store marketing ideas, creating an unbeatable customer experience, and building bigger baskets in your stores. And what's your greatest superpower? Ryan believes in your ability to consult with your customers on their wellness needs. And he'll tell you how to do it, without crossing the regulatory line.

Ryan Sensenbrenner is the Senior Marketing Group Director at Enzymedica. He leads their marketing team to develop strategic programs driving revenue and generating brand awareness. The best news? They have a whole team of marketing experts who can help you too!

Connect with Ryan:

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Email: request@enzymedica.com

Visit: enzymedica.com

Subscribe to get notified when we release new episodes with expert marketing tips. And Leave us a review because feedback is our love language!

The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

Answer a few questions on our website, and grab your Marketing Quick Wins so you can increase your revenue in the next 30 days.

Connect with us:

Facebook

Linkedin

Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

On this episode of the Natural Products Marketer…

Most natural products business owners feel confined by natural products regulations. Listen in as Debra Short conveys tactics you can use to influence regulations that affect you. Debra shares how organizations like SENPA move the regulatory needle and what independent owners can do to advocate for the industry. She talks about building relationships with lawmakers, other business owners, and your customer base to make the change you want to see.

PLUS, you know natural products regulations have a history. In this episode, these ladies cover initiatives to train the next generation of natural products business owners and operators. So they understand why we have our current regulations and can blaze a great regulatory path to move us forward.

Debra Short has over 30 years in the Retail sector of the natural products industry working in her family business in Oklahoma. In 2014, she became the Executive Director of SENPA. There she leads the association along with her staff to support the foundation of the association and provide venues for education, advocacy and sustainability for the membership they serve.

Connect with Debra:

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Visit: senpa.org

Subscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!

The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days.

Connect with us:

Facebook

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

On this episode of the Natural Products Marketer...

 Amanda gives you the 4-1-1 on how to get the buy in from your boss on new initiatives. Follow along as Amanda lays out the process she uses for identifying problems, creating solutions, and communicating the benefits to her employers. Your hosts also outline the best ways to approach your boss about a new idea. Can you say StoryBrand?  This proven story formula can get a "yes" from any stakeholder. Listen and find out how.

Subscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!

The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days.

Grab the Get the Buy-in Framework in the Show Resources

Connect with us:

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

On this episode of the Natural Products Marketer…

Amanda and Tina discuss their podcast goals. Most people have trouble finding natural products businesses in their communities. Yet these businesses have expert knowledge in health and wellness. Exactly what their communities need.

Amanda and Tina share their marketing knowledge, so they can help natural products businesses reach more people and change more lives. They also share their personal stories behind their passion for the natural products industry. After all, they believe great natural products can win in a crowded marketplace.

Subscribe to get notified when we release new episodes with expert marketing tips. And Leave us a review because feedback is our love language!

The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

Answer a few questions on our website, and grab your Marketing Quick Wins so you can increase your revenue in the next 30 days.

Connect with us:

Facebook

Linkedin

Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Welcome to the Natural Product Marketer Podcast, Where You Will Find Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

Connect with us:

Facebook

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Aromatherapy can be more than a pretty scent—it can be a reliable wellness tool and a powerful retail differentiator. We sat down with Pranarōm’s national educator, Liza Dawkins, to unpack how safety, sourcing, and smart training turn essential oils into solutions customers can trust. From countering social media hype to using batch testing and Certificates of Analysis, we share practical steps to elevate credibility without slipping into fear or elitism.

We explore the tug‑of‑war between online convenience and in‑store experience, then show how to win on both fronts. Teach your team to ask outcome‑based questions and offer cross‑department solutions that pair aromatherapy with herbs, supplements, and grocery staples. Learn why diffusion still counts as systemic exposure, how oxidation undermines safety, and when a smaller bottle is actually the better buy. You’ll hear specific ways to position therapeutic blends next to sinus, stress, and sleep sets, and how to use subtle, high‑quality scent to anchor memory and comfort inside your store.

Seasonal marketing comes alive here: meet customers where they are with timely content and micro‑workshops that translate to real‑world results. We also talk transparency—organic standards, constituent profiles, ethical sourcing—and how to honor local makers who do the work even if they can’t afford every seal. If you want to build trust over trends, keep your staff longer, and create a store that people choose for guidance as much as goods, this conversation gives you tactics to start tomorrow.

Enjoyed this conversation? Follow, rate, and share the show so more natural retailers can build smarter, safer, and more connected communities. Got a question or a challenge we should tackle next? Email us at info@naturalproductsmarketer.com.

Connect with us:

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Search is slipping, social buries links, and great employees aren’t browsing job boards. That’s the new reality for natural products retailers, and it’s exactly why we’re leaning into programmatic ads and geofencing to reach both customers and potential hires where they actually are—on their phones, inside apps, and in connected TV.

Dan Kraus of Shift Advertising walks through how precise geofences around health fairs, yoga studios, natural grocers, and even training programs can build an anonymized audience of motivated people without creeping on identities. Then we get practical: dayparting to hit after‑hours crews, CPMs you can plan for, and why a two‑week display burst can move the needle when you stay narrow on one category your store already dominates. You’ll hear examples from staffing a clean‑room manufacturer to recruiting for stretch studios, plus the reporting that matters: actions, store visits inside conversion zones, and 60‑ to 90‑day lift instead of last‑click myths.

We also cover the conversion chain most teams miss. If ads perform but sales stall, check the landing page, train staff on the exact offers running, and make sure shelves and scripts match the message. Warm audiences win fastest, so upload your email list and loyalty members, retarget recent site visitors, and use ads to boost email opens with “check your inbox” creative. In a softer economy, highlight essentials customers still buy—coffee, toothpaste, shampoo—and keep your brand top of mind so paused routines don’t become lost customers.

Whether you need a pipeline of service‑minded floor staff or you want profitable store traffic without wasting spend, this playbook shows how to target smarter and measure what matters. Subscribe, share with a fellow retailer, and leave a quick review so we can bring more expert strategies to your feed.

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Mass channels can cut price, but they can’t replace trust. We sat down with a veteran of 36 years in natural products to unpack how independent retailers win by returning to the industry’s roots: education, transparency, and community. From the Soho stage to day-to-day floor conversations, we trace what actually moves the needle—reading labels with intent, demanding real third-party testing, and training staff to ask smarter, open-ended questions that turn brand requests into problem solving.

You’ll hear how “read the label” becomes a strategy, not a slogan. We break down clinically studied ingredients, effective doses, and why vague “third-party tested” claims aren’t enough without naming the lab, the scope, and the frequency. We dive into proof—batch-by-batch verification for probiotics, rigorous mushroom identity testing, and a zero-citation FDA audit that signals robust quality systems. Then we tackle pricing head-on: the danger of perpetual discounts, how inflated “40% off” programs distort value, and a saner path that keeps Amazon at MSRP while helping brick-and-mortar stay competitive.

If your floor team sells what they’re trained on, make the training count. We share quick scripts that open conversations—“What brought you in today?”—and show how to pair needs with high-impact supports like K2 for bone and heart health. You’ll get practical ways to make value visible with simple comparison charts, non-GMO and organic standards, and electrolyte formulas that meet performance shoppers’ expectations without fillers. Finally, we talk community: why being present locally, stating your store standards out loud, and highlighting everyday essentials can pull trips from big-box back to your door.

Want the manufacturer checklist we mention in the episode? ​Shoot me a note at tina@naturalproductsmarketer.com, and I'll send it your way. 

If this resonated, subscribe, share with a fellow retailer, and leave a quick review. Got a question or a challenge you want us to tackle on the show? Email info@naturalproductsmarketer.com and we’ll bring the right expert to the mic.

Connect with us:

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

The retail landscape for natural products has changed dramatically, especially since the pandemic pushed more consumers toward Amazon and online shopping. How can independent health food stores not just survive but thrive in this environment? 

Jake Kivico, representing the third generation of family ownership at Nature's Finest in Phoenix, Arizona, reveals their strategic approach to building customer loyalty despite digital competition. After joining the family business full-time in 2021, Jake quickly realized that competing with Amazon on its terms wasn't viable. Instead, Nature's Finest developed a multi-faceted strategy centered around carefully selected brand partnerships and an innovative approach to private labeling.

What makes their approach unique is the creation of multiple private label brands through different manufacturing partners. Unlike most retailers who develop a single house brand, Nature's Finest operates several distinct private labels, addressing the misconception some customers have about house brand quality while ensuring customers can only purchase these products at their stores. Since most shoppers ask for specific supplements rather than brands, this strategy creates genuine loyalty by offering exclusive products that can't be found on Amazon.

Listen as Jake shares how they began this journey, the manufacturers they partner with, and how they've expanded their private label offerings over time. Whether you're a retailer looking for new competitive strategies or a brand wanting to understand the retailer perspective, this conversation offers valuable insights into building lasting customer relationships in the age of Amazon. Ready to rethink your approach to product exclusivity and customer loyalty?

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

A personal tragedy transformed Kristina Hall's life when her father was diagnosed with stage four prostate cancer during her senior year of college. This devastating news sparked a journey into the world of nutrition and supplements as Kristina witnessed how dramatically food choices and targeted supplementation could improve quality of life during cancer treatment. This awakening led Kristina and her husband Brian to eventually launch True Grace, a supplement company built on uncompromising principles.

What makes True Grace unique isn't just their commitment to "meaningful ingredients at effective doses," but their remarkable timing—quitting secure jobs to launch a business just weeks before the pandemic changed everything. Yet this apparent misfortune became their advantage, forcing methodical development while providing unprecedented access to industry veterans who were suddenly accessible by phone. Their persistence through supply chain challenges demonstrated the unwavering commitment to values that defines their brand today.

Kristina's experience as a new mother revealed a critical gap in the supplement market. Standing bewildered in the children's vitamin aisle, she realized this overwhelming experience mirrored how most consumers felt about supplements generally. This insight drove True Grace to pioneer innovative children's products, including the only Kids Multi containing clinically studied Lutamax for blue light protection and focus—addressing modern parents' screen time concerns while delivering essential nutrients. Their ingenious probiotic+D3 stick packs solved "gummy fatigue" by combining two crucial supplements in one easy-to-administer format.

Beyond product innovation, True Grace exemplifies environmental leadership through regenerative agriculture partnerships and sustainable packaging. They've helped certify Wisconsin's first ROC farm and removed over 13,000 pounds of plastic from Indonesian waters. For retailers seeking to attract younger demographics, especially mothers, Kristina's social media strategies and staff education approach offer a blueprint for success in natural retail. The True Grace story demonstrates that principled business practices can create both exceptional products and meaningful environmental impact—proving that doing good and doing well remain perfectly compatible goals.

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.