Explore every episode of the podcast MyBump2Baby Business Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Stop Staring at a Blank Screen | 30 Jan 2026 | 00:18:09 | |
Your freebie https://sites.mybump2baby.com/chatgptguide Do you ever sit down to post on social media, stare at the blinking cursor for 20 minutes, and then give up because the kids are awake? You aren't alone. Most business owners treat content like a daily chore, but that’s the fastest way to burnout. In this episode, Carla Lett (The Funnel Queen) reveals her "NEST" framework for creating heart-centered content that actually converts. She shares how to use ChatGPT as your high-level marketing assistant (without sounding like a robot!) and why having a "Digital Brain" is the secret to consistency. What You’ll Discover:
Resources Mentioned:
Connect with Carla:
Mantra of the Week: "Not even more work. Just better leverage." Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| February Content Planning | 23 Jan 2026 | 00:18:27 | |
Hello and welcome to another episode of My Bump2Babies business podcast, where we empower you to grow your business effectively, even with limited time. In this episode, we dive into the essential content strategies for February, helping you harness the opportunities this month presents for your brand. Let’s brainstorm some content ideas for February. Consider creating a series of posts leading up to Valentine’s Day, focusing on themes of love and care. You could share tips on how to pamper oneself or loved ones, which can be particularly engaging. Additionally, think about hosting a giveaway or a special promotion to celebrate the month. Interactive content such as polls or Q&A sessions can also boost engagement and provide valuable insights into your audience’s preferences. Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| Low Ticket Products for Passive Income | 16 Jan 2026 | 00:21:25 | |
Links Mentioned - Watch the Growth Nest Loom - https://www.loom.com/share/ec90ce6e3da74f93969af5a274cf0d8f Freebie Low Ticket Guide https://sites.mybump2baby.com/low-ticket-worksheet Business Boost - https://digital.mybump2baby.com/special-offer-fb Low-Ticket Offers: The Secret Weapon for Passive Income & Business Growth Stop trading time for money. In this episode, Carla Lett—founder of My Bump2Baby and The Growth Nest—reveals exactly how low-ticket offers can revolutionise your pregnancy and pre-school business. Why This Episode Matters: If you're a doula, sleep consultant, baby class instructor, or parenting coach, you're likely trading time for money. You show up, you deliver, you get paid. But what happens when you take time off? When you go on holiday? When you want to spend more time with your family? Low-ticket offers are the answer. They're small digital products that generate income automatically—even when you're asleep. In This Episode, You'll Discover: What Low-Ticket Offers Are:Small digital products (PDFs, ebooks, masterclasses, checklists) priced between £7-£27 that solve one specific, immediate problem for your ideal client. Why They Matter: • Generate passive income 24/7 • Build trust with potential clients • Naturally lead to higher-ticket offers • Create a "try before you buy" experience • Turn followers into paying customers The Psychology of Paying Customers:Why people who pay (even just £7) take action, stay engaged, and become loyal clients. Discover why free offers often fail, but low-ticket offers convert. Real-World Examples:Learn how Carla uses low-ticket offers to generate consistent revenue. From her ChatGPT Prompt Trello Board to her Business Boost package, discover what's working in real businesses. The Sales Funnel Effect:How a single low-ticket offer becomes the gateway to your entire business. Watch how clients naturally progress from low-ticket products to premium coaching, memberships, and courses. Positioning Your Offer:The strategic framework for choosing a low-ticket offer that solves an immediate problem AND naturally positions your premium services as the obvious next step. Your Action Step: Download Carla's free list of 50 low-ticket offer ideas specifically designed for pregnancy and pre-school businesses. These ideas are proven to convert and naturally lead to higher-ticket offers. Find the link in the show notes. Perfect For:Doulas, sleep consultants, baby massage instructors, hypnobirthing coaches, postnatal fitness trainers, parenting coaches, and any parent-focused business owner wanting to scale beyond 1:1 services. Keywords: low-ticket offers, passive income, digital products, business growth, sales funnel, pregnancy business, parenting business, online business strategy, scaling a business, digital marketing Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| How to Plan Your Quarter in One Nap Time (Or Coffee Break) | 09 Jan 2026 | 00:26:14 | |
"Carla, I don't have time to plan my business." If you've ever said this (or thought it), this episode is for you. Most business planning advice assumes you have hours of uninterrupted time. But as a parent-focused business owner, you don't. You're working during nap time, between school runs, or grabbing a coffee break between clients. And yearly plans? They sound great in January, but by March, life has happened—kids get sick, clients cancel, and your carefully crafted plan is gathering dust in a drawer. So what's the solution? 90-day sprints. In this episode, Carla shares her exact system for planning your quarter in less than an hour. You'll learn how to: ✅ Set one needle-moving goal for the quarter (not 10 overwhelming ones)✅ Break it down into three manageable monthly projects✅ Create realistic weekly tasks that fit around school hours (no evenings, no weekends)✅ Honour your season of life—whether you're in a growth season or a rest season✅ Review and adjust every 90 days so you stay flexible as life changes This isn't about doing more. It's about doing what matters. Carla also shares her own 2026 goals (122 Growth Nest members and 300 Playground members) and breaks down exactly how she's planning her quarters to hit those targets without burning out. Plus, she talks about why she only takes one client a day now, how she blocks her calendar to protect her energy, and why stepping out of your comfort zone is essential for growth. What You'll Learn: • Why yearly plans don't work for busy parents (and what to do instead) • The power of 90-day sprints and how to create them • How to set one big goal and break it into three smaller projects • How to map your goals into your calendar so they're actually realistic • Why celebrating your wins (however small) is essential • How to honour your season of life and adjust your goals as you change Free Download: Grab the free 90-Day 'Nap-Time' Planner workbook mentioned in this episode! It's the exact system Carla uses to plan her quarters, and it takes less than an hour to complete. https://sites.mybump2baby.com/goalsetting Ready for More Support? Connect with Carla:Instagram: @MyBump2Baby Don't forget to subscribe, leave a review, and tag Carla on Instagram with your 90-day plan—she'd love to hear from you! Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| Let’s Plan a 2026 That Actually Feels Good | 02 Jan 2026 | 00:25:01 | |
In this episode, I’m walking you through how to plan your content and your business for January 2026 in a way that actually feels doable. We’re talking about slowing things down, getting clear on what you really want this year, and creating a business that works around your life — not one that drains it. I’m sharing what changed for me when I stopped trying to do everything and started building systems that gave me time back. We’ll talk about planning content without overwhelm, creating income that doesn’t rely on you being “on” all the time, and how to set boundaries that protect your energy. If you’re feeling tired, stuck, or like you’ve been running on empty for a while, this episode is for you. It’s a gentle reset. A chance to reflect on where you are, what you actually want, and how to move forward in a way that feels supportive rather than stressful. You’ll also hear how I plan content for January, how I use awareness days without burning out, and why having even one small passive income stream can change everything. This isn’t about doing more. It’s about doing what matters — and doing it in a way that fits your life. Grab a cuppa, take a breath, and let’s plan a calmer, more sustainable 2026 together. If you want support, structure and a place to grow without doing it alone come and join the Playground and I will be in your corner cheering you and teaching your strategies that move the needle on all year long. Here is your workbook for January 2026 Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| December Content Strategy: | 18 Nov 2025 | 00:17:42 | |
Welcome to the MyBump2Baby Business Podcast! I'm your host, Carla Lett, founder of MyBump2Baby, the Growth Nest, and creator of the Digital Marketing Playground. In this episode, we're diving deep into your December content strategy specifically for pregnancy, birth, baby, toddler, and family-focused businesses. December is magical, but it can also be chaotic. Over the last nine years in business, I've watched businesses thrive and unfortunately, some close. Content is a massive part of that success, and getting it right in December can set you up for an incredible January. In this episode, you'll learn: • Why most business owners get December content wrong (and how to avoid their mistakes) • How to understand your audience's mindset in December and what they really need • The content mix strategy: balancing festive fun with genuine value • Cyber Monday strategy and how to leverage low ticket offers • How to use freebies strategically to build your email list • Why December is the perfect time to book out your January calendar • The difference between reels and static posts (and when to use each) • How to include calls-to-action without feeling pushy • Email marketing strategy for December that actually converts Key Takeaway: You don't have to post every day to be successful. Strategic content beats volume every single time. I'd rather you have 3-5 amazing strategic posts than 10 posts that don't lead anywhere. Resources mentioned in this episode • FREE: 30 Daily Content Prompts for December (link in show notes) • The Full December Sandbox: 31 pregnancy captions, 31 baby/toddler captions, 8 weekly emails, 10 reel titles, and awareness days - just £14.97 Connect with me: • Instagram: @mybump2baby • Website: mybump2baby.com If you found this episode helpful, please share it with another business owner who needs to hear this. Let's make December your best month yet! Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| November Content Planning Made Simple: | 31 Oct 2025 | 00:16:30 | |
https://business.mybump2baby.com/widget/bookings/batchbookedbreathe Feeling the content juggle as we head into November? Between Bonfire Night, Black Friday and the first whispers of Christmas, it’s easy for your marketing to slide to the bottom of the list. But staying visible doesn’t have to mean burning out. In this episode of the My Bump 2 Baby Business Podcast, Carla shares:
Whether you’re a sleep consultant, birth worker or run any family-focused business, this episode will help you plan ahead, save time and show up with confidence. ✨ Bonus: Don’t miss the free batching workshop mentioned inside, where you’ll also get Carla’s £27 Content Planning Goodies Pack. Stay visible. Stay consistent. Take back your evenings. Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| Why Knowing Your Ideal Client is a Game-Changer for Your Business | 24 Oct 2025 | 00:14:19 | |
In this episode of the My Bump2Baby Business Podcast, Carla shares why knowing your ideal client is the foundation of every strong business. If you’ve ever worried about “niching down too much” or struggled to create content that lands, this episode will help. You’ll learn how defining your ideal client makes marketing easier, builds trust, and attracts the right people who value what you do. With real-life stories and simple steps, Carla shows how this work can transform your confidence and clarity as a business owner. 👉 Keywords: ideal client, small business marketing, content strategy, how to attract clients. Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| Mindset for Mums in Business | 17 Oct 2025 | 00:58:40 | |
The Growth NestFeeling like you “should” be doing it all… and doing none of it? Same. In this episode of the MyBump2Baby Business Podcast, I’m joined by Claudia, a motherhood identity coach, to talk straight about mindset for mums in business. We unpack the biggies: imposter syndrome, people-pleasing, pricing without resentment, comparisonitis, and that sneaky negativity bias that makes one grumpy comment feel louder than a thousand kind ones. Claudia shares simple, doable tools to help you:
We also chat community, why beginner-friendly beats “overwhelm in a box”, and how to handle feedback without hiding under the duvet. If you’ve ever wondered “Who am I to do this?”, this chat will feel like a deep breath and a brew. Shout to our Growth Nest users Flic (Creating Dreams Sleep Solutions) and Amanda (North Star Nurture) for sharing how an all-in-one system and a supportive Playground make showing up easier—and a lot less faff. Listen in, take what helps, and remember: you matter. Your work helps families thrive. Let’s make business feel lighter, one tiny shift at a time. Book a free 30-min call – https://link.claudiasabinawellness.com/widget/booking/Gpsl0DBDnQ9s9y7gtYwl use Discount CARLA10 – off any coaching package/ course Download: Guided meditation – “Step into Successful Business Owner -https://link.claudiasabinawellness.com/widget/form/Y4JCbfZ9pzUlFaehM55q Instagram –https://www.instagram.com/claudia_sabina_wellness/ Podcast –https://www.claudiasabinawellness.com/podcast Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| The 3 Traps Heart-Led Business Owners Fall Into (And How to Spot If You’re In One) | 02 Oct 2025 | 00:19:01 | |
In this episode of MyBump2Baby’s Business Podcast, host Carla Lett – founder of MyBump2Baby, The Growth Nest, and Systems & Strategy Mentor for family-focused businesses – shares the three biggest traps that heart-led business owners fall into again and again. Carla opens up about her own journey from passion-fuelled burnout to building a business with strong foundations, clear boundaries, and strategies that actually work. You’ll discover:
If you’ve ever felt overwhelmed, underpaid, or stretched too thin, this episode will help you recognise where you might be slipping into one of these traps. Carla shares the what you need to know now – and shows you why strong systems, values, and strategy are the key to building a business that supports you as much as you support your clients. Listen in to feel seen, understood, and reminded that success doesn’t require a 5am alarm clock – just the right systems and strategies. Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| You Already Have the Idea: | 06 Feb 2026 | 00:16:29 | |
Join the low ticket mini BUT MIGHTY course Feeling overwhelmed by the thought of creating a huge course for passive income? You're not alone! In this episode, Carla Lett, founder of My Bump 2 Baby, cuts through the noise and reveals a powerful truth: you're already sitting on a goldmine of expertise. What feels obvious to you is a breakthrough for someone else. Join Carla as she shares her "Overwhelm-Killer" strategy for turning your existing knowledge into a simple, low-ticket digital product. You'll learn:
This episode is your permission slip to stop over-thinking and start creating. Discover how a small, strategic offer can become the "handshake" that leads to your higher-ticket services. Ready to turn your expertise into passive income? Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| 3 Mistakes Killing Your Low-Ticket Sales | 12 Feb 2026 | 00:20:42 | |
Low Ticket Mini but Mighty Course Are you working harder than ever but still feel like you're on a hamster wheel? You’ve heard that low-ticket offers are the key to passive income, but maybe yours isn't selling, or worse—you’re too scared to even launch it. In this episode, I’m pulling back the curtain on the 3 biggest mistakes I see heart-led business owners make when creating low-ticket digital products. We’re talking about the "generosity trap" of over-giving, the "perfection paralysis" that keeps your best ideas hidden, and the "dead-end offer" that fails to lead clients to your higher-level support. I’m sharing exactly how to solve one specific "Initial Itch" for your clients, why an imperfect launch is actually your greatest asset, and how to build a strategic bridge that turns a £9 buyer into a lifelong client. What we cover: • The Over-Giving Trap: Why "War and Peace" is actually stopping your clients from working with you further. • Embracing Imperfection: Why I left the "ums" and "ahs" in my own course to show you that "done is better than perfect." • The Strategic Bridge: How to ensure your low-ticket offer is the first "yes" of many. • The £9 Solution: A behind-the-scenes look at the Low-Ticket in 48 Hours Sprint and how it solves these exact problems for you. If you’re ready to stop overthinking and start automating your expertise, this episode is for you. Ready to launch your own offer in just 48 hours? Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| Imposter Syndrome in Business | 15 Mar 2026 | 00:38:45 | |
Claudia Call Booking Link is www.claudiasabinawellness.com/call Claudia Link tree https://www.claudiasabinawellness.com/linktree Check out the Playground https://sites.mybump2baby.com/the-digital-marketing-playground Checkout the Growth Nest https://www.thegrowthnest.co.uk/baby-family Do you ever feel like everyone else in business knows what they’re doing… and you’re just hoping nobody finds you out? In this episode of the MyBump2Baby Business Podcast, Carla Lett is joined by coach Claudia Woodford for an honest conversation about imposter syndrome, self-doubt and the hidden pressures many women carry when building a business. Claudia shares her journey from spending 20 years working in the NHS to helping people rebuild their confidence and find direction when they feel stuck or burnt out. Together, Carla and Claudia explore why so many of us feel like we’re “not enough”, even when we are doing incredibly well. They also talk about the transition from employment to business ownership, why confidence actually comes after action, and how the environment you’re in can either fuel self-doubt or help you grow. In this episode you’ll hear about: • What imposter syndrome really looks like in business • Why waiting to feel confident can hold you back • The hidden conditioning many women carry from school and corporate life • How community and finding your tribe can change everything • Why confidence is built through action, not perfection If you’ve ever felt like you’re making things up as you go along, or wondered if you’re really “good enough” to run a business, this episode will remind you that you’re not alone – and that growth often starts right outside your comfort zone. Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| Why Your Ideal Client Makes Marketing So Much Easier | 06 Mar 2026 | 00:13:58 | |
In this episode, I’m sharing why knowing your ideal client is one of the most powerful things you can do for your business — and why so many business owners get it wrong. If you’ve ever said things like “I help everyone” or struggled to create content that truly connects with your audience, this episode will help you understand why getting clear on your ideal client changes everything. I also talk about an important step that many people skip when defining their ideal client: deciding what you actually want from your business first. From creating content and lead magnets to designing offers that really resonate with the right people, understanding your ideal client makes marketing feel simpler, clearer and far more effective. In this episode you'll learn: • Why ideal client work makes marketing easier • Why trying to help everyone can hold your business back • How to create an ideal client profile that actually works • Why your business should be built around the life you want • How the right ideal client attracts the right opportunities I also share how I’ve designed my own business to protect my time, energy and family life, and why building flexibility into your business model matters more than ever. If you’d like my Ideal Client Avatar Worksheet, check the link below and I’ll send it over to you. Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| The Truth About Women in Business No One Talks About | 27 Feb 2026 | 00:19:00 | |
Nearly 10 years in business. A premature birth. Three miscarriages. Bed rest at 20 weeks. Trolling emails. Confidence dips. And moments that nearly broke me. In this episode, I’m sharing the side of business that rarely gets posted online. The loneliness. The pressure to hold it all together. The fear of putting yourself out there. The quiet second-guessing that can creep in just as you start to grow. Because building a business as a woman — whether you’re a mum or not — is powerful. But it’s also hard. And not enough people talk about that. I’m sharing what changed everything for me: systems, collaboration, and finding the right room. If you’ve ever felt like you’re carrying it alone… If you’ve ever waited for permission… If you’ve ever wondered whether you’re really cut out for this… This episode is for you. And if you’re ready to sit in better rooms, I’m hosting a free International Women’s Day networking morning for women in business. You don’t have to build alone. And you don’t have to wait for permission. Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| The Savvy CEO's Guide to March: | 20 Feb 2026 | 00:13:44 | |
Welcome back, entrepreneurs! Join Carla Lett as she helps you map out a winning content strategy for March on My Bumped Babies Business Podcast. This episode is a must-listen for anyone looking to increase sales, income, and impact. Carla kicks things off with a crucial February reflection, encouraging you to celebrate wins and learn from challenges. She shares invaluable insights from her own low-ticket course launch, revealing why embracing imperfection is key to getting your brilliant ideas into the world. Discover how to effectively track your goals, leverage powerful March awareness days (from World Book Day to Mother's Day!), and cleverly repackage your services to create fresh, exciting offers. Carla also touches on the game-changing benefits of an all-in-one business system like The Growth Nest. Get ready to plan with purpose, launch with confidence, and make March your most successful month yet! Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| Struggling to Get Clients? | 17 Apr 2026 | 00:25:03 | |
Opt-in funnels masterclass (22nd April) 👉https://business.mybump2baby.com/widget/bookings/optinfunnels = Digital Marketing Playground 👉 https://sites.mybump2baby.com/the-digital-marketing-playground The Growth Nest 👉 https://www.thegrowthnest.co.uk/baby-family If you’ve created a freebie but it’s not bringing in enquiries… this episode will help you. In this episode, Carla Lett shares the 7 most common lead magnet mistakes she sees birth and baby business owners making every day — and how to fix them in a simple, realistic way. From not building an email list, to giving your freebie away without collecting details, to creating something at the wrong stage of your client’s journey… these small mistakes can quietly hold your business back. You’ll learn:
This episode is perfect for:
If you want a business that doesn’t rely on posting every day, this is where it starts. Carla also shares how this fits into her Play to Profit framework, helping you capture and nurture leads so your diary feels fuller and more predictable. Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| 3 Facebook Ad Mistakes Baby Businesses Make (That Waste Money) | 03 Apr 2026 | 00:10:43 | |
If you’ve spent money on Facebook ads and got… nothing back this episode is for you. I hear it all the time “we’ve tried ads and they just don’t work” But most of the time, it’s not the ads. It’s a few simple mistakes that are easy to fix once you know what to look for. In this episode, I’m sharing the 3 biggest Facebook ad mistakes I see baby businesses make, and what to do instead. Because ads shouldn’t feel confusing or risky. They should feel like a clear way to get more eyes on your business and more clients through the door. If you want to stop guessing and actually understand how to make ads work for you, I’ve also linked my full Facebook ads masterclass below. Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| Your April Content Plan | 27 Mar 2026 | 00:14:40 | |
Struggling to stay consistent on social media when life is already busy enough? You’re not alone. In this episode, Carla Lett shares simple ways to plan your content for April without feeling overwhelmed. As the founder of MyBump2Baby, The Growth Nest and the Digital Marketing Playground, Carla works with hundreds of parenting-focused businesses and knows that consistency is often the hardest part of showing up online. If you’ve ever wondered whether your posts are even being seen or questioned if social media is worth the effort, this episode will help you rethink your approach and create a plan that works for your life. Inside this episode Carla shares: • Why consistency matters more than posting every day • How to review your recent content to see what is actually working • How to check if you’re on track with your business goals this year • Simple ways to build know, like and trust with your audience • Awareness days and seasonal ideas you can use for your April content • Easy ways to batch and schedule posts so your content keeps working behind the scenes You’ll also hear from members of Carla’s Digital Marketing Playground sharing how the community support, coaching and simple systems have helped them gain clarity and momentum in their businesses. If you want fresh ideas for your April content and a simple plan that helps you stay visible without spending hours online, this episode will help you get started. And remember, your content doesn’t have to be perfect. It just needs to be consistent. Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| The Accidental Business Trap | 20 Mar 2026 | 00:15:57 | |
Are you constantly busy in your business but not seeing the growth you expected? You might be stuck in what I call the accidental business trap. In this episode, we explore why so many heart-led business owners end up overwhelmed, overworked, and without a clear direction — even when they’re passionate about what they do. If you feel like you’re saying yes to everything, struggling with boundaries, or “just figuring it out” day by day, this episode will help you understand why. We’ll cover the key signs of an accidental business, the hidden cost of working without solid foundations, and why this often leads to burnout, inconsistent income, and lack of freedom. You’ll also learn how to shift from reactive to intentional, get clear on your business goals, and start building a business that supports your life — not one that runs it. This episode is perfect for coaches, birth and baby professionals, and service-based business owners who want more clarity, more control, and a more sustainable way of growing their business. Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| Three Ways Collaborations Are Quietly Transforming Parent Businesses | 24 Apr 2026 | 00:18:43 | |
This week on the MyBump2Baby Business Podcast, Carla Lett is talking about one of the most underestimated growth strategies in the parent business world — collaborations. If you have been building your business alone, wondering why growth feels so slow, or struggling to get found by more of the right parents, this episode is going to shift your thinking completely. Carla covers three powerful reasons why collaborating with other parent-focused businesses could be the missing piece in your strategy: ✨ How collaborations can boost your Google ranking and get your business found by more parents 24 hours a day, seven days a week ✨ How affiliate marketing works and why it is one of the most underused income streams in the parent business space ✨ How borrowing other people's audiences can grow your following faster than any amount of solo posting ever will Plus, Carla introduces the brand new Business Circle — a dedicated space inside MyBump2Baby for parent-focused businesses to connect, collaborate, and refer clients to each other. If you are ready to stop growing alone and start building something bigger together, this one is for you. 👉 Join The Digital Marketing Playground 👉 Complete the Business Circle survey Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| 3 Simple Ways to Get Your Baby or Parenting Business Found on Google | 08 May 2026 | 00:22:09 | |
FREE Invisible to In Demand Traning: https://portal.mybump2baby.com/courses/offers/e7194f63-1e64-48ff-8ade-0e104c37644d Ready to uplevel? https://sites.mybump2baby.com/the-digital-marketing-playground Are local families searching for your business right now but not finding you? In this episode, Carla Lett shares three simple but powerful things you can do this week to make sure your baby or parenting business shows up when parents are searching locally on Google. No tech background needed. No big budget required. Just a little time, intention, and the right strategy. In this episode you will learn: How to claim and fully complete your Google Business Profile so Google knows you mean business. Why your profile needs to be active and how staying consistent can help you outrank competitors who have been around far longer than you. The exact approach to getting more Google reviews and why replying to every single one is not just good manners, it is an SEO strategy. Whether you offer classes, one-to-one support, or online courses, this episode will help more of the right families find you, even while you are off the clock. Ready to go deeper? Grab Carla's free 30-minute masterclass, From Invisible to In Demand, including her Trello board and workbook, at the link below. Want the full step-by-step framework? Come and join The Digital Marketing Playground at the link below. That description is written to work both as a show description and as a social media caption if you want to repurpose it. Want me to write you a few social posts to go alongside the episode launch too? Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| Why Your Content Is Not Converting: | 01 May 2026 | 00:14:00 | |
If you have been posting consistently and still not getting the enquiries your business deserves, this episode is going to change the way you think about your content. This week Carla Lett, founder of MyBump2Baby and The Digital Marketing Playground, is talking about one of the most powerful and most underused content strategies in the parent business space — nurturing your audience. Carla shares the exact exercise she teaches inside The Digital Marketing Playground to help parent businesses create content that builds deep connection, grows trust, and turns followers into loyal, long-term clients. In this episode you will learn: Why most parent business content is missing the most important ingredient What nurture content actually is and why it converts better than any other type A powerful five-step exercise to help you create nurture content that feels authentic and genuinely resonates with your ideal client Why sharing your story is not oversharing — it is the most strategic thing you can do for your business Plus, Carla shares her own deeply personal story of why she started MyBump2Baby and the emotions that drove her to build one of the UK's leading parenting platforms. This one is worth listening to twice. Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| May Content Made Simple: | 30 Apr 2026 | 00:20:59 | |
Link to join / info page for Digital Marketing Playground This episode is your simple reset for May. If things felt messy over Easter or you’ve fallen off track a bit… you’re not behind. You’re just getting started again. Carla walks you through how to refocus, get clear on your goals, and create content that actually connects with parents — without feeling like you need to post every single day. She shares a real-life reminder of why vision boards and goals matter (including a slightly spooky caravan story 👀), and why checking back in with what you want makes everything feel easier. You’ll also get:
Then we move into May content ideas you can actually use — built around awareness days that help your audience feel seen, understood, and supported. Think:
Carla shows you how to turn these into posts that feel natural, not forced — whether that’s sharing your story, client experiences, or simple tips. And here’s the bit people forget… You don’t have to do it all alone. She talks about using collaborations, guest experts, and simple content batching to make things feel lighter while still showing up consistently. Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| Content Planning Session June 2026 | 01 Jun 2026 | 00:17:00 | |
https://www.mybump2baby.com/business-circle/ In this month’s content planning session, we are planning ahead for June 2026 and taking a moment to check back in with the goals we set at the start of the year. Inside this episode I chat about:
I also share a personal update on vision boards, goal setting and some of the things that have already happened this year after creating mine back in January. If you are a Playground member, don’t forget your June content pack is ready for you including Canva graphics, captions, catchy reel titles, emails and more. Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| The 3 Things That Helped Me Stop Burning Out in Business | 28 May 2026 | 00:17:42 | |
Do you ever feel like your business completely stops the second you stop working? In this episode, I’m sharing the 3 biggest things that helped me stop burning out in business whilst still growing a successful parent-focused brand. We’re talking about:
I’m also sharing real examples from my own business, including how one simple digital product generated thousands and how one client made £2,400 whilst sitting in a doctor’s appointment thanks to her systems working in the background. If you’re tired of feeling like you have to work every hour possible just to keep your business going, this episode is for you. Join The Digital Marketing Playground Business Circle directory link Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| Passive Income Ideas for Birth & Baby Businesses | 22 May 2026 | 00:25:51 | |
Are you constantly trading time for money in your business? Feeling like there’s never enough time, yet you keep hitting the same income ceiling every month? In this episode, I’m sharing 7 passive income ideas that can help you create more freedom, flexibility and breathing space in your business especially if you’re balancing work, children and the mental load of everyday life. I’m also sharing parts of my own journey and why building passive income streams became so important to me — especially during difficult seasons of life and school holidays when I needed my business to keep working without me being “on” 24/7. If you’re a birth, baby or parenting business owner who wants to stop relying only on one-to-one work, this episode will give you practical ideas and encouragement to get started. Remember you do not need to build everything at once. Start small, stay consistent and create a business that supports your life, not one that burns you out. Create Your First Low Ticket Passive Income Stream Join the Digital Marketing Playground Grab the Invisible to In-Demand Workshop Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| The Truth About Pivoting: | 15 May 2026 | 00:29:17 | |
Invisible to In-Demand training The Business Circle for collaborations, referrals, affiliate opportunities, Instagram Lives and competitions A few years ago, I looked at my bank account and realised we had just £300 left… and that was the exact moment I decided to completely pivot my business. Which sounds ridiculous considering the business was already “working”. In this raw and honest episode, I’m sharing something I’ve never properly spoken about before. From postnatal depression, anxiety and feeling completely lost after becoming a mum… to building MyBump2Baby, selling advertising for years, and eventually realising my heart was no longer in it. I talk openly about:
If your business no longer feels aligned… If you’re scared to change direction… Or if you’re wondering whether you’re “allowed” to want something different now… This episode is for you. Because sometimes the bravest thing you can do in business is admit that the version of success you once wanted… no longer fits your life. Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| Why Networking Feels So Awkward: | 05 Jun 2026 | 00:17:15 | |
Most business owners know they should be networking, but let's be honest... it can feel awkward, time-consuming and sometimes a complete waste of energy. In this episode, I'm sharing why collaborations have been one of the biggest drivers behind MyBump2Baby's growth over the last 10 years, helping us reach millions of parents without a huge marketing budget. I'll also be introducing the brand-new Business Circle – a free way to connect with other parent-focused businesses that are actively looking for collaborations, referrals, podcast guests, Instagram Lives, affiliate partnerships and more. We'll cover: • Why traditional networking doesn't work for many busy business owners • How collaborations can help you reach more parents without spending more on marketing • The easiest ways to partner with complementary businesses • How collaborations can improve your visibility, SEO and referrals • Why finding the right people matters more than networking with everyone • How the Business Circle can help you build valuable relationships faster If you've ever wondered how to get in front of more parents without spending hours networking, this episode is for you. Resources Mentioned: Join the Business Circle: https://www.mybump2baby.com/business-circle/ Join the Digital Marketing Playground: https://sites.mybump2baby.com/the-digital-marketing-playground Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||
| Most Business Owners Get This Wrong Every Summer | 12 Jun 2026 | 00:22:02 | |
Summer holidays are approaching, diaries are changing and many business owners are already worrying about where their next bookings will come from. In this episode, I share the biggest mistakes I see business owners make every summer and the simple steps you can take now to avoid them. I also open up about a difficult couple of weeks as my dad has been in hospital and why it reminded me just how important it is to build a business that can support your family when life throws the unexpected your way. Inside this episode: Why capacity should come before marketing How to work out whether your income goals are realistic The simple automation that generated £1,214 for one business owner How to start filling your September and October diary before summer is over Practical ideas for baby and children's businesses during the school holidays Plus, I'm giving away my Summer Momentum & Autumn Bookings training and workbook for a limited time to help you put everything into action. https://portal.mybump2baby.com/courses/offers/f1f1ec99-2169-4219-93f3-a82088773c8f Ready to work with my on Strategy? Join the Playground Want to use my systems designed for service based family focused businesses? Join The Growth Nest Hosted on Acast. See acast.com/privacy for more information. | |||