Explore every episode of the podcast My Weekly Marketing
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How to Get Customers From YouTube and AI Search Without a Big Following with Mary Ann Bautista | 20 Oct 2026 | 00:37:55 | |
A video you publish today can still be sending customers to your business 10 or even 20 years from now, but only if you stop treating YouTube like a place to post updates and start treating it like a search engine. We’re joined by Mary Ann Bautista, co-founder of TurboRank. In our conversation, she breaks down what most small businesses get wrong on YouTube and what actually matters in 2026 when buyers are searching on Google, YouTube, and inside AI tools like ChatGPT. | |||
| From Feast or Famine to Consistent Clients | 29 Sep 2026 | 00:14:52 | |
Your calendar is packed, revenue is up, and you finally feel like you can breathe. Then the next month hits and everything goes quiet. | |||
| What Your Customers Aren’t Telling You–But You Need to Hear with Sarah Tjoa | 22 Sep 2026 | 00:36:25 | |
Your customers are giving you marketing answers all day long, but most of us rush past the clues. I’m joined by Sarah Tjoa, managing director of Noble West, to break down what “listening” really means in modern marketing and brand strategy, especially now that AI and automation make it easier than ever to publish words that sound right but say nothing. | |||
| Email Marketing in the AI Era: What’s Working Now with Adri Kopp | 15 Sep 2026 | 00:44:15 | |
AI is writing faster than any of us can think and that can make email marketing feel like you can just hand it over to ChatGPT. But don’t buy that narrative. Email is still one of the best channels for small businesses to build trust, increase retention, and drive sales, but only if your messages sound like a real person and give subscribers a reason to keep opening. | |||
| How to Get More Traffic to Your Website | 08 Sep 2026 | 00:11:44 | |
Your website can be stunning, your offer can be dialed in, and your copy can convert, yet your calendar still stays empty for one simple reason: nobody can find you. In this episode, I’m pulling apart the traffic problem most small businesses get wrong. The goal is not more eyeballs. It’s more of the right people landing on your site, without you turning into a full-time content creator or dumping money into ads. | |||
| Why Your Website Gets Visitors but Not Customers (And What to Fix) | 01 Sep 2026 | 00:11:53 | |
Your website can be gorgeous and still quietly lose you clients in seconds. In this episode, I share a simple way to spot what is really happening when someone lands on your homepage, clicks around for a moment, and disappears and why the answer is usually not a full redesign or “more traffic.” | |||
| 5 Marketing Mistakes Costing You Customers | 25 Aug 2026 | 00:17:39 | |
Entrepreneurship makes marketing feel like a hundred disconnected tasks, and fear can push us into scattered efforts that do not add up. In this episode, I walk through five common small business marketing mistakes and the simple fixes that create a clear Trail to the Sale™ from stranger to customer.
And don't miss these two free tools to help you stay on track with your marketing! | |||
| What to Hand to AI, and What to Never Let It Touch | 18 Aug 2026 | 00:18:26 | |
A robot answered the phone when I called a local shop, and it instantly reminded me how fragile trust is in small business marketing. That very first “hello” is not a throwaway moment, it’s a brand promise. When we automate the front door of our business, we might save time, but we can also teach our best customers that they don’t matter enough to reach a real person. Then we get into the guardrails: what AI should never touch. I explain why you cannot outsource judgment, why real customer conversations are the raw material you must protect, and why AI can’t be the final “does it sound like me” check if you want your brand voice to stay distinct. I wrap with practical, creative uses like having AI challenge your sales page, role-play objections, simplify muddy messaging, and spot gaps in your content plan. | |||
| Why Interested Buyers Go Quiet | 11 Aug 2026 | 00:11:13 | |
They told you they were interested. They showed up for the call. They maybe even said, “This is exactly what I’ve been looking for.” Then the DM goes quiet and the email thread dies. | |||
| Four Marketing Rules I Threw Out (and Why You Might Too) | 04 Aug 2026 | 00:14:18 | |
In this episode, I break down four pieces of marketing advice I used to treat as law and explain why they stop working for me, and for my small business clients. I've replaced them with a simpler approach built on audience fit, owned channels, and small tests that let the results guide the next move instead of trends or best practices. Have a listen! | |||
| How to Send Emails that Stand Out with R.J. Talyor | 28 Jul 2026 | 00:31:28 | |
Marketing is starting to look the same everywhere, and AI is accelerating the slide toward safe, average choices. But that's not what good marketing is. In this episode, we dig into what the data says about email performance and what we can change right now to make our messages connect on a human level. | |||
| How To Build A Brand Story Customers Trust with John Elbing | 21 Jul 2026 | 00:51:45 | |
We are wired to love stories and they are a powerful marketing tool. In this episode, we talk with storytelling and branding expert John Elbing about why most marketing falls flat when it starts with the business instead of the buyer. We share a simple three-step framework that helps people recognize themselves, trust what they see, and picture the outcome before they commit. Click to listen! | |||
| How to Write Emails That Turn Subscribers Into Buyers | 14 Jul 2026 | 00:18:04 | |
Your sales email can be perfectly written and still not sell. If it reads like an inventory list of what's included in your offer, people will skim it, shrug it off, and move on–even when your offer is genuinely good. | |||
| How to Sell Something People Want to Avoid with Jermaine Ee | 07 Jul 2026 | 00:30:40 | |
In this episode, I talk with Jermaine Ee, founder of Heirlight, about how to market products and services people actively avoid, using will creation and estate planning as the clearest example.
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| Real Reasons Your Pricing Isn't Working | 23 Jun 2026 | 00:34:13 | |
Pricing can feel like the simplest lever in a small business, but it’s also the one that messes with your head the fastest. When a prospect disappears after you send a proposal, it’s easy to assume the number is the problem and start discounting, adding payment plans, or stuffing your offer with bonuses. I take a different angle here: I’ve become convinced that pricing often wears a mask, and until we name what’s underneath, changing the rate won’t fix the real friction. | |||
| How To Build Authority with AI with Cyndee Woolley | 16 Jun 2026 | 00:34:55 | |
What happens when AI starts deciding who gets seen, trusted, and recommended? Whether we like it or not, tools like ChatGPT, Perplexity, and Google's AI Overviews are already shaping how people discover businesses. The question is this: when AI goes looking for information about you, what story is it finding? In this episode, I sit down with PR strategist Cindy Woolley, founder of C2 Communications, to talk about the surprising connection between public relations, AI search, and business visibility. We dig into why credibility matters more than ever, how AI determines who sounds trustworthy, and what business owners can do now to strengthen their digital footprint. Cindy shares what happened when she tested AI-generated press releases (spoiler: they were terrible), why AI should be treated as a tool—not a replacement for human expertise—and how to create an authority blueprint that helps both people and AI understand what you do. We also cover practical strategies like optimizing your LinkedIn profile, using podcast appearances to build authority, creating thought leadership content with real-world insights, and leveraging third-party validation through media mentions, partnerships, and expert contributions. If you've been wondering how to stay visible, credible, and relevant in a world where AI is becoming the gatekeeper, this conversation is for you. For more information about , visit our show notes at myweeklymarketing.com/162. | |||
| Bots Don't Buy: How to Spot and Stop Fake Ad Traffic with Rich Kahn | 09 Jun 2026 | 00:29:20 | |
What if a big slice of your ad budget never reaches a real human? | |||
| Marketing That Works When You Don't Have a Decade to Wait | 02 Jun 2026 | 00:23:52 | |
In this episode, we unpack why standard marketing advice fails when you’re starting a consulting or service business with a short runway and deep experience. I share three practical moves that help you get traction faster by leaning on relationships, focusing your effort, and pricing like the expert you already are. It includes:
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| The Hidden Signals That Make Customers Trust You with Gal Borenstein | 26 May 2026 | 00:42:38 | |
Trust becomes the real sales gate in a world full of AI content, fake reviews, and copycat marketing. We break down how to build a resilient brand by tightening what happens inside the business before we try to persuade anyone outside it. <br>• losing control of the narrative as AI and social platforms reshape reputation <br>• differentiation as a trust strategy, not a slogan <br>• internal culture and leadership consistency as the starting point <br>• awareness of your digital footprint, including fake reviews and misinformation <br>• alignment between brand promise and frontline delivery <br>• authenticity through real proof, testimonials, and clear transparency <br>• accountability as the make-or-break moment in customer support and follow-up <br>• benchmarking a few trust gaps and improving them over time <br><br>Well, the easiest way to find my books is on Amazon.com. Use LinkedIn. Visit our website at bornesgroup.com and delighted to respond and test us if we respond to you in less than one hour. <br><br> | |||
| Stop Burning Down Your Marketing | 19 May 2026 | 00:11:40 | |
Ever “fixed” your marketing by blowing it up and starting over… then felt worse? That means conversion rate optimization, clearer messaging, stronger hooks, better calls to action, improved follow-up sequences, and a smoother customer journey from “interested” to “ready to buy.” | |||
| How to Get Your Business Found in AI Search Results with Julia Bocchese | 12 May 2026 | 00:29:05 | |
Your dream client is on the couch, ready to hire, and instead of Googling, she asks ChatGPT for “the best” person to solve her problem. If your name never appears, it may have nothing to do with your skill and everything to do with visibility in AI search. We break down what it takes to get recommended in a world where Google Gemini, ChatGPT, Claude, and other answer engines are shaping buying decisions. | |||
| Personal Branding That Sticks with Kelly Schuknect | 05 May 2026 | 00:34:57 | |
If you’ve ever watched someone speak and thought, “Why is their message so magnetic?”, the answer usually isn’t louder marketing or a prettier color palette. It’s clarity. | |||
| Experiential Marketing: How to Create Experiences That Convert with Heather Johnson | 28 Apr 2026 | 00:34:55 | |
In this episode, I sit down with Heather Johnson to talk about how trade shows and in-person events can actually work for small businesses. If you’ve ever felt overwhelmed by crowded booths or unsure how to stand out without being pushy, this conversation will give you a clearer way to approach it. We walk through what makes a booth memorable, how to create real conversations that build trust, and what to focus on before, during, and after an event. Heather also shares practical ways to generate leads and measure results over time. If you want experiential marketing to feel more intentional and less exhausting, this episode will help you rethink your approach. | |||
| Why Handwritten Notes Still Win with David Wachs | 21 Apr 2026 | 00:24:38 | |
In this episode, I sit down with David Wachs to talk about a simple, overlooked way to stand out in a crowded marketing world. We explore why handwritten notes still work, even with so much automation, and how they can create a more personal connection that digital messages often miss. We also walk through where handwritten notes fit in your customer journey and how to use them without making them feel forced or salesy. David shares practical insights on what makes these messages memorable and how businesses are using them to build stronger relationships. If you want your marketing to feel more human and lasting, this conversation will give you a fresh perspective. | |||
| How to Grow your Email List Without Paid Ads with Tracy Beavers | 14 Apr 2026 | 00:43:04 | |
In this episode, I sit down with Tracy Beavers to talk about why email marketing still matters, even in a world dominated by social media. If you’ve been focused on growing followers while your email list stays flat, this conversation will help you rethink where real control in your marketing actually lives. We talk through how organic list growth really works, why many lead magnets fail to convert, and what it takes to turn visibility into subscribers. Tracy also shares how AI has raised the bar for simple PDFs and checklists, and why more interactive experiences are starting to convert better. If you want a clearer path to building an email list that actually supports your sales, this conversation will give you practical insight. Tracy's Free Facebook Group: Be A Confident Entrepreneur | |||
| 3 Marketing Priorities When You're Building a Business | 07 Apr 2026 | 00:15:41 | |
In this episode, I talk about what to do when marketing quickly shifts from motivation to overwhelm. If you’ve ever felt stuck choosing between platforms, strategies, and tools, this conversation will help you simplify. We focus on building a clear foundation so you’re not trying to do everything at once. I walk through how to get specific about who you help, what problem you solve, and how to guide people toward one simple next step. We also talk about choosing the right visibility channel and using your time more intentionally. If your marketing feels scattered or exhausting, this episode will help you reset with a more focused approach. Five-Minute Magnetic Message Builder Worksheet | |||
| Why Women Over 50 Are Winning at Business Right Now | 31 Mar 2026 | 00:17:07 | |
In this episode, I talk about why experience is one of the biggest advantages you can bring into your marketing, especially if you’re starting or growing a business later in your career. You don’t need to keep up with every trend or try to sound like everyone else. The real edge comes from credibility, clarity, and the kind of trust that only comes with time. I also unpack the mindset shift that helps you stop seeing your experience as something to downplay. We walk through practical advantages you can lean on right away and how to communicate in a way that feels natural, confident, and aligned with who you are. If your marketing has been feeling forced or overly complicated, this conversation will help you take a simpler, more grounded approach. Overwhelmed Entrepreneurs Marketing Strategy Playbook | |||
| The Hidden Reason Some Customers Never Buy From You with Kylee Ingram | 24 Mar 2026 | 00:29:49 | |
In this episode, I sit down with decision-style researcher and Wizer co-founder Kylee Ingram to talk about why the right offer can still fall flat if it’s not communicated the right way. We unpack what “decision style” means in simple terms and how different people process information, weigh options, and make choices in completely different ways. We also explore how this shows up in your marketing, sales conversations, and messaging. Kylee shares how to recognize different decision styles and adjust your approach without overcomplicating your content. If you’ve ever felt like you’re saying the right things but still not connecting, this conversation will help you see where the gap might be. Chrome Extension LinkedIn analyzer | |||
| LinkedIn: What Small Business Owners Need to Know with Colin Hirdman | 17 Mar 2026 | 00:35:43 | |
In this episode, I talk with Colin Hirdman about how to use LinkedIn as a real sales tool instead of just another platform to manage. We unpack why cold pitches fall flat and how education, consistency, and relationships create better results over time. This is a practical conversation about building momentum without adding pressure. We also walk through the habits that actually move the needle, from strengthening your profile to starting real conversations with the right people. Colin shares a simple approach to posting, messaging, and showing up consistently without overcomplicating things. If LinkedIn has ever felt overwhelming or unclear, this episode will help you see a calmer way forward. Colin's free LinkedIn Livestream Recipe | |||
| The Quick and Strategic Way to Get on Podcasts with Kristen Nolan | 10 Mar 2026 | 00:41:06 | |
In this episode, I talk with Kristen Nolan about how podcast guesting can support real business growth when it’s done with intention. We unpack the mindset shift from fear to service, why authenticity matters more than polish, and how the right conversations can build trust faster than traditional outreach. We also walk through what makes a strong guest strategy, from choosing aligned shows to keeping your call to action simple and clear. Kristen shares practical ways to prepare, measure what actually matters, and build momentum over time. If podcast guesting has been on your list but felt intimidating, this conversation will give you a steady place to begin. | |||
| How to Run Ads Without Burning Money with Skip Wilson | 03 Mar 2026 | 00:28:14 | |
In this episode, I sit down with Skip Wilson of Draft Advertising to talk about why clicks don’t always turn into customers. We break ads down to what actually matters: a specific offer for a specific audience that leads to a specific action. Instead of starting with platforms or trendy tactics, we focus on choosing the action first and building everything around that. We also explore why vague offers like “free consultations” often fall flat and how smaller, clearer entry points can lift conversions. Skip shares practical insight on when Google Search makes sense, when Meta performs better, and how to use AI tools thoughtfully without losing control of your message. If you want your ads to feel more intentional and measurable, this conversation will help you rethink your approach. | |||
| The Simple 3-Step Plan to Get Consistent Customers | 17 Feb 2026 | 00:11:15 | |
In this episode, I talk about what to do when your marketing feels busy but not consistent. If you’re juggling posts, emails, and updates without steady sales, I share a simpler three-part path to turn scattered tactics into a system you can actually sustain. This is about clarity, visibility, and conversion working together instead of competing for your time. We walk through how to get clear on who you serve and what you offer, how to become findable in the right places, and how to create conversion moments that feel natural instead of forced. I also share why consistency beats volume and how each piece of content should guide someone to their next step. If you’re ready to replace random marketing with momentum that compounds, this conversation will help you see the path. Modern Marketing Mastery | |||
| How to Sell Without Feeling Salesy with Danny Bobrow | 10 Feb 2026 | 00:41:38 | |
In this episode, I sit down with Danny Bobrow to rethink sales in a way that feels ethical, human, and grounded. We talk about why so many good people tense up around selling and how that usually comes from learning the rules the wrong way. Danny breaks down how leading with care, clarity, and collaboration helps people make confident decisions without pressure or gimmicks. We also walk through practical moments inside real conversations: how to open without manipulation, translate what you offer into outcomes people actually care about, and recognize when a yes isn’t quite a yes yet. Danny shares how to slow things down at the right time, invite honest hesitation, and co-create next steps that feel safe and clear. If you want selling to feel more natural and less draining, this conversation will change how you approach it. | |||
| How to Use Storytelling to Build a Strong Brand with Deevo Tindall | 03 Feb 2026 | 00:37:09 | |
In this episode, I sit down with Deevo Tindall to talk about what brand really means beyond logos and colors. We unpack how lived experience shapes positioning, why every touchpoint matters, and how clarity helps attract the right clients while naturally repelling the wrong ones. This is a grounded conversation about building trust through consistency, not hype. We also dig into origin stories, values, and the problem your business exists to solve. Deevo walks through how to turn personal experience into a clear, compelling message and why your brand should feel aligned everywhere it shows up. If you want your marketing to feel more natural and believable, this conversation will give you a strong place to start. Deevo Tindall's Website: The Brand Storyteller | |||
| Why the Marketing Funnel Never Worked for Me (And What I Built Instead) | 27 Jan 2026 | 00:08:06 | |
In this episode, I talk about why doing more marketing isn’t always the answer when growth feels stuck. After years in big-company marketing and building my own business, I’ve learned that sequencing matters more than volume. When your actions line up with where your customer actually is, your effort starts to compound instead of disappearing. I walk through a trail-based approach that reflects real buying behavior, not a rigid funnel. We cover how to build trust at the right pace, create low-risk next steps, and strengthen delivery so your marketing keeps working even when you step back. If your results feel fragile or dependent on nonstop pushing, this conversation will help you build a system that holds. Overwhelmed Entrepreneurs Marketing Strategy Playbook | |||
| 5 Hidden Marketing Gaps That Are Quietly Draining Your Revenue | 20 Jan 2026 | 00:14:30 | |
In this episode, I talk about why marketing can feel busy while sales stay flat. I break down five quiet gaps that drain momentum without you realizing it, from unclear messaging to missing tracking. This is about spotting leaks, not working harder. I walk through how to sharpen who your offer is for, align one clear message across platforms, and match your content to where buyers actually are in their decision process. I share practical examples you can apply right away, including how to simplify your pitch and track what’s truly driving revenue. If you want your marketing to compound instead of scatter, this episode will help you reset with clarity. | |||
| The Real Cure for Marketing Overwhelm | 13 Jan 2026 | 00:13:04 | |
In this episode, we talk about what to do when marketing feels nonstop but results still feel out of reach. I share a simple system to cut through the noise, reduce overwhelm, and focus on the work that actually moves the needle. Instead of adding more tasks, this conversation is about choosing what matters and letting the rest go. We walk through practical steps to help you plan realistically, prioritize with intention, and create momentum without burning out. I also share how small, consistent actions can compound over time when your energy is focused in the right places. If your marketing feels heavy or scattered, this episode will help you reset and move forward with more calm and clarity. Episode 81: Marketing Strategy for the Overwhelmed Entrepreneur | |||
| How to Set Marketing Goals That Work for Your Business | 06 Jan 2026 | 00:20:29 | |
In this episode, I share a practical way to set marketing goals without the pressure to do everything at once. We talk about how to stop glorifying hustle, focus on one clear outcome for the next six to eight weeks, and build goals that are grounded in real conversion data instead of vague intentions. This is about creating momentum you can actually see and measure. I walk through how to map your year realistically, choose goals that support your offers, and track the actions that truly drive results. We also cover simple planning habits that help you stay consistent when life gets busy. If your effort feels high but your progress feels flat, this episode will help you reset with clarity and confidence. | |||
| Why They Chose your Competitor Instead of You | 23 Dec 2025 | 00:17:42 | |
In this episode, I unpack why prospects can seem fully on board and still end up buying from someone else. We look at how buyer psychology, emotion, and clarity shape decisions far more than price or credentials, and what that means for how you position and present your offers. If you’ve ever felt confused by “almost yes” conversations, this will help you see what’s really happening. We also talk through common myths around pricing, value, and competition, and why friction often matters more than features. I share how small shifts in messaging, delivery, and brand perception can make the path to working with you feel easier and more natural. This episode is about helping buyers feel confident saying yes, without pressure or gimmicks. Modern Marketing Strategy Wait List | |||
| Using Micro Influencers To Get Major Results with Sarah Stahl | 16 Dec 2025 | 00:29:44 | |
In this episode, I sit down with Sarah Stahl to talk about why creator partnerships work and how small service businesses can use them without big budgets or awkward pitches. We unpack how trust-led stories often outperform cold outreach and ads, and why the right creator can shorten the path from interest to decision in a very real way. We also walk through how to find aligned creators, what to look for beyond follower count, and how to build partnerships that feel natural for both sides. Sarah shares practical guidance on getting started, measuring results, and keeping collaborations authentic and sustainable. If you want marketing that feels more human and less forced, this conversation will give you a clear place to start. | |||
| Getting Results with PPC Ads with Andy Janaitis | 09 Dec 2025 | 00:36:05 | |
In this episode, I talk with strategist Andy Janaitis of PPC Pitbulls to bring clarity back to paid ads. If you’re tired of pouring money into dashboards with nothing to show for it, Andy breaks down how to choose the right platform, structure smarter campaigns, and turn small budgets into real results. We walk through the difference between intent-based traffic on Google and demand-generation on Meta, and how a simple pairing of awareness ads plus retargeting can move people from scrolling to booking. We also get into clean measurement, stronger creatives, and the lean $20-a-day setup that still works in 2026. Andy shares how to craft hooks that stop the scroll, why landing page continuity matters, and how free tools like Microsoft Clarity help diagnose drop-offs. We look ahead at how AI and answer engines are changing discovery and why clear FAQs and transparent content help your brand surface where decisions start. If you want a practical, future-ready plan, this conversation will help you get there. | |||
| Blogging in 2026 & Beyond with Alison Ver Halen | 02 Dec 2025 | 00:22:14 | |
In this episode, I talk with content writer Alison Ver Halen about why your best-performing marketing channel in 2026 might be the one you already own. We break down how blogging still drives search visibility, fuels answer engines, and helps turn curious visitors into confident buyers. Alison and I keep it practical and honest as we walk through what durable, long-lasting content really looks like today. We also dig into how AI is changing the way people search, why depth and clarity matter more than ever, and how to write posts that earn chatbot citations. Alison shares simple ways to use AI tools without losing your voice, how often to publish, what metrics matter, and why an owned content library will always outperform rented reach. If you want blogging to feel doable again, this conversation is your guide. | |||
| Finding Your Purpose with Joe Denner | 25 Nov 2025 | 00:26:44 | |
What if reaching your goals still leaves you feeling empty? In this episode, I talk with executive coach Joe Denner about why success can sometimes feel disconnected from purpose—and how to bring that deeper sense of calling back to the center of your work. Joe shares his own pivot story and offers a grounded view of purpose as both contribution and calling, not just personal preference or financial gain. Together, we explore why entrepreneurs can lose their way—taking on opportunities out of habit, mistaking what they’re good at for what they’re meant to do, or getting swept up in the momentum of growth. You’ll hear practical tools for realignment, including Joe’s 90-day review rhythm and tips for identifying the overlap between your natural strengths and meaningful impact. This conversation is for anyone craving more energy, clarity, and direction in their business. | |||
| Why the Marketing Funnel Doesn’t Work Anymore | 18 Nov 2025 | 00:13:05 | |
The traditional marketing funnel assumes buyers move in a straight line—but today’s customers zigzag. They find you on social, check reviews later, and come back days (or weeks) after considering other options. In this episode, we explore why the old model often breaks down and introduce a more realistic alternative: the Trail to the Sale™ framework. It’s a clearer, more human approach to marketing that helps you focus on the right things at the right time. We break down the eight trail stages—awareness, consider, compare, evaluate, sell, supersize, serve, and send—and how each one calls for a different message, offer, and action. You’ll hear simple ways to diagnose what’s not working, create purposeful content for each stage, and track what’s actually driving momentum. If your current strategy feels like “just doing more,” this episode gives you a focused path that feels manageable, intentional, and results-driven. | |||
| Let Your Story Sell For You with Mariana Henninger | 11 Nov 2025 | 00:46:16 | |
Most business owners are comfortable writing about their work, but freeze the moment the camera turns on. In this episode, Emmy-winning filmmaker and Brand Magnetic founder Mariana Henninger joins us to share how a single, well-crafted brand video can build the kind of trust that months of content often can’t. We talk about the emotional triggers that help people feel seen, safe, and ready to say yes. Mariana shares a practical approach to building a brand video that lives across your homepage, social media, and email sequences—quietly doing the work of selling for you. You’ll hear tips on story structure, how to speak with confidence on camera, and how to tap into real buyer motivations without sounding scripted. If you’ve been camera-shy or unsure where to start with video, this episode will help you rethink what’s possible. | |||
| The Secret to a Brand Voice People Feel | 04 Nov 2025 | 00:10:03 | |
Would your audience recognize your words without your logo? That one question can tell you if your brand voice is doing its job—creating consistency, building trust, and helping your content stand out. In this episode, we unpack what a brand voice really is and why it matters at every customer touchpoint, from your homepage to your email sign-off. You’ll hear a simple framework for defining your brand voice, plus tips for applying it across your content in a way that feels authentic, not forced. We also explore how to avoid tone mismatches, communicate your values clearly, and create a voice guide that keeps your messaging aligned, even as your team grows. If your content feels a little all over the place or doesn’t quite sound like “you,” this episode will help you tighten things up. | |||
| Is Your Marketing Haunted? 5 Scary Mistakes Hurting Your Business | 28 Oct 2025 | 00:18:39 | |
Ever feel like your marketing is haunted by things you can’t quite name? In this Halloween-inspired episode, we’re calling out the five “monsters” that quietly creep into your strategy—like zombie tactics that waste time, ghosts of inconsistency, and funnel vampires that drain your energy. But instead of fear, we offer simple, practical shifts that bring your focus (and results) back to life. You’ll hear how to audit what’s working, simplify your channels, and build trust before you try to sell. Whether you’re battling comparison, burnout, or just plain overwhelm, this conversation helps you spot the gaps and build a plan that feels human, doable, and effective. Want more support? Grab the free Marketing Strategy Playbook to map out your customer journey with intention. | |||
| How to Structure Your Website for AI with Kevin Vaughan | 21 Oct 2025 | 00:44:29 | |
Search engines aren’t what they used to be - and your customers are noticing. In this episode, I’m joined by Kevin Vaughan of KTV Digital to talk about how AI is reshaping how people search, find, and choose businesses online. We explore the shift from classic search results to AI-generated answers, and what that means for small businesses trying to stay visible. Kevin shares practical ways to adapt, from how to organize your content so it's easier to cite, to why lived experience and specificity matter more than ever. We also touch on YouTube, schema, and the new tools helping AI understand your business better. If you're unsure how AI search impacts your marketing, this conversation offers clarity—without the overwhelm. | |||
| The LinkedIn Strategy Your Small Business Needs with Kayla Ihrig | 14 Oct 2025 | 00:38:08 | |
If you’ve written off LinkedIn as just a place for resumes and recruiters, this episode will make you think again. Writer and LinkedIn strategist Kayla Ihrig joins me to talk about how small businesses and service providers are quietly building traction—not through flashy posts, but through genuine conversations and a profile that speaks clearly to the right people. We cover why comments can be more powerful than content, what updates make your profile more discoverable, and how to build a high-quality network that leads to media features, referrals, and clients. If social media has felt noisy and exhausting lately, LinkedIn’s simpler, slower pace might be exactly what your business needs. | |||
| How to Sell Without Feeling Salesy | 07 Oct 2025 | 00:11:40 | |
Selling often feels uncomfortable, especially when you didn’t start your business to become a salesperson. But what if the discomfort comes from how we think about sales, not the act itself? | |||