Welcome to ”My Kind of Business,” a podcast hosted by Alex McCarthy, a Certified Business and Mindset coach dedicated to helping entrepreneurs and business owners build meaningful, purpose-driven businesses.
In each episode, Alex dives into the real stories behind successful business owners, sharing their wins, struggles and everything in between. Whether you’re an experienced entrepreneur or just starting out, this podcast offers a blend of expert insights, mindset shifts and actionable tips to help you grow your business on your terms.
Join Alex as she speaks with inspiring guests from diverse industries who are breaking boundaries and building businesses that matter. From practical advice to motivational conversations, “My Kind of Business” is the perfect space to feel supported and empowered on your entrepreneurial journey.
Tune in for valuable lessons, actionable strategies and the reminder that we’re all in this together.
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Rebecca McCloskey on teaching, interior design & the art of growing slowly
Wednesday, August 5, 2026 • Duration 40:00
In this sixty-seventh episode of My Kind of Business, Alex is joined by Rebecca McCloskey, founder of Weave Interiors, a residential interior designer based in Tring whose story is a lovely reminder that the things we loved as children often hold the clues to what we're meant to do.
In this episode Alex and Rebecca explore:
The childhood passions and creative traits that hinted at her future work
Growing up around entrepreneurial grandparents and business-owning parents
The transferable skills teaching gave her, from planning to client care
How moving into her own home reignited her love of design
The long fertility journey and how it shifted her focus and priorities
Deciding to pursue interior design seriously and completing her course
Navigating those first projects and imposter syndrome during COVID
Her nature-led, biophilic approach and love of zoning open-plan spaces
Creative, local marketing and the challenge of promoting yourself
Landmark projects and the fulfilment of transforming clients' spaces
Building support networks and the second business, White and Weave
Prioritising family, slow growth and protecting her own wellbeing
Key Highlights
Why the hobbies you loved as a child can quietly shape the work you're meant to do
How teaching skills like planning, communication and empathy translate beautifully into running a business
Why home should be a sanctuary, and creating it should feel just as joyful as living in it
Why authentic client care matters far more than perfect content
How repeat clients and referrals are a truer measure of success than any metric
Why slow, considered growth can be the healthiest way to build a business around your life
Connect with Rebecca Weave Interiors: www.weaveinteriors.co.uk / @weave.interiordesign / Weave Interiors on Facebook
White and Weave (rental property design, installation and home staging): www.whiteandweave.co.uk / @whiteandweave.homestaging
In this sixty-sixth episode of My Kind of Business, Alex flips her usual format and turns the microphone on herself, sharing the story of the last eight years in business, the twists, the turns and everything she's learned along the way.
It's an honest, reflective one. Alex talks about growing from a quiet, imaginative child into a business owner, a mother and someone who cares deeply about personal growth. She opens up about the travel that changed how she saw the world, the accidental start of her first business, the leap into coaching, and how motherhood reshaped what she wanted her work and life to look like.
If you're building a business around your life rather than the other way around, this is the kind of episode you'll want in your ears.
In this episode Alex explores:
Her childhood, early confidence and the curiosity that shaped her
Why vulnerability matters in personal and professional growth
How travelling and living abroad expanded her worldview and planted the seeds for her business
The move from hospitality and export sales into running her own social media management business
Building confidence online and getting over the fear of being on camera
How becoming a mother changed her priorities and her whole approach to business
Why patience and self compassion are underrated parts of success
Where the business is heading next, including in-person events and new programmes
Key Highlights
How solo travel built the courage that later powered her business
The moment self-employment shifted into something aligned with who she is
Why investing in coaching and starting therapy changed everything
How motherhood became a reason to build differently, not to slow down
What Jealousy & Comparison in Business Are Actually Trying to Tell You
Tuesday, July 21, 2026 • Duration 31:21
In this sixty-fifth episode of My Kind of Business, Alex McCarthy explores jealousy in a way that might completely change how you think about it. Rather than seeing jealousy as something to suppress or feel ashamed of, Alex reframes it as valuable information — a signal pointing you towards what you genuinely want in your business and life. If you've ever felt that uncomfortable pang when someone else shares a big win, this episode will help you understand what's really underneath it and how to use it to your advantage.
Main Topics Covered:
Why jealousy is a normal human emotion, not a character flaw
How shame often makes jealousy feel heavier than it needs to
The difference between the feeling itself and the story we create around it
Why comparison can distort reality and keep us feeling behind
How jealousy can become one of the most powerful tools for self-awareness and business growth
In This Episode:
Why jealousy isn't something to fear or suppress, but something to pay attention to
How shame keeps us stuck, while curiosity helps us move forward
The difference between experiencing jealousy and believing the stories it tells you
Why comparing your behind-the-scenes to someone else's highlight reel is never a fair comparison
A simple five-step process for working with jealousy:
Notice it without judgement
Get specific about what you're actually jealous of
Ask what that reveals about your own desires
Turn the feeling into an open question instead of a conclusion
Sense-check whether it's something you genuinely want or something you think you should want
How jealousy can become valuable market research, revealing what kind of work, visibility, pricing, freedom or recognition you're really craving
Why your feelings can become a roadmap for your next business decision instead of a reason to spiral
Timestamps:
00:00 — Welcome and why we're talking about jealousy
Letterbox Cocktails: Jennie Bayliss on Turning a "Boring" Idea into a Brilliant Brand
Wednesday, July 15, 2026 • Duration 33:52
In this sixty-fourth episode of My Kind of Business, Alex is joined by Jennie Bayliss, founder of Letterbox Cocktails, a serial entrepreneur whose story is packed with resilience, resourcefulness and a healthy dose of fun.
Jennie's journey has been anything but predictable. As a child she dreamed of becoming a solicitor, and her early working life took her through accounts roles and part-time jobs before a pivotal chapter saw her studying for a business management degree while raising a young family. Balancing motherhood, work and study taught her lessons she still leans on today.
But it's her latest venture that really captures the imagination. Letterbox Cocktails began with a search for a deliberately boring business idea and a LinkedIn mastermind, and grew into a vibrant cocktail delivery brand. Jennie shares the reality of those scrappy early days, from licensing and regulation headaches to the chaos of rapid growth, through to winning the VIP Launch Pad competition and building a colourful, recognisable brand with big plans for TikTok, Amazon and retail.
In this episode Alex and Jennie explore:
Jennie's early aspirations and the jobs that shaped her pathway
Balancing motherhood, work and a business management degree
Starting a virtual PA business during redundancy
Building a flexible team of mums and overcoming the loneliness of working alone
The chance call that led to a project management company and fibre infrastructure work
How a hunt for a boring business idea became Letterbox Cocktails
Navigating licensing, regulation and the chaos of early growth
Winning the VIP Launch Pad competition and evolving the brand
Growth plans across TikTok, Amazon, corporate sales and retail
Why asking for help and taking imperfect action matter more than being ready
Key Highlights
How saying yes to unexpected opportunities can completely change the direction of your business
The power of building a business around your life, not the other way round
Finding Joy Through It All: Jo Taylor on Resilience, Wellness and Trusting Your Gut
Wednesday, July 8, 2026 • Duration 33:44
In this sixty-third episode of My Kind of Business, Alex is joined by Jo Taylor, founder of Mulberry Wellness, a holistic health business built around retreats, movement and mindfulness, and a woman whose warmth and energy are infectious from the very first minute.
Jo's journey has been anything but a straight line. From a childhood shaped by travel and a love of movement, she went on to work as cabin crew, seeing the world and learning lessons about service, responsibility and what genuine contentment really looks like, before finding her way into fitness instruction and discovering the thrill of standing in front of a room and helping people feel better in themselves.
Over the years she expanded from aerobics into water-based fitness, Pilates and yoga, developing specialist programmes for people with different health conditions and building a loyal community along the way. Then came a cancer diagnosis that changed everything, personally and professionally. Rather than stepping back, Jo found her work became a source of healing, taking her classes online during lockdown and eventually launching Mulberry Wellness, home to retreats, online classes and corporate wellness work rooted in connection and joy.
Through it all, Jo has stayed true to her values, trusted her intuition and never lost sight of life's simple pleasures. Her story is a powerful reminder that business can be built around what genuinely matters to you.
In this episode Alex and Jo explore:
Jo's diverse early career, from travel and cabin crew to fitness instruction
The lessons travel taught her about contentment and life's simple joys
Building confidence by standing in front of a room and facilitating change
Expanding into Pilates, yoga and specialist programmes for different health conditions
The impact of her cancer diagnosis on her life and her business
Moving online during lockdown and building community through her classes
Launching Mulberry Wellness and hosting retreats for connection and growth
Stop Doing Everything & Do These 3 Things That Will Actually Grow Your Business
Wednesday, July 8, 2026 • Duration 26:28
In this sixty-second episode of My Kind of Business, Alex McCarthy tackles the trap so many small business owners fall into — doing more and more, being busier than ever, and yet somehow not seeing the growth to match. If you're posting everywhere, tweaking everything and still wondering why the clients aren't landing, this episode strips it all back to the three things that actually move the needle.
Main Topics Covered:
Why "more is better" is a myth — and the real pattern behind business stagnation
How to craft one clear, simple offer that people instantly understand and can refer
Why one visibility channel done consistently beats being everywhere half-heartedly
How to ask for the sale without feeling pushy or slimy
The quiet power of the follow-up message in turning interest into paying clients
Why support and structure are what turn knowing into doing
In This Episode:
The difference between focus and effort — and why doing less can genuinely do more
How to test whether your offer is actually clear (and what a confusing offer is costing you)
Why clarity on what you sell builds pricing confidence
How your last five clients tell you exactly where your marketing energy should go
Why offline networking might be working harder for you than any online platform
The problem with vanity metrics — and what to measure instead
A simple piece of homework you can do today: reconnect with everyone who's shown interest recently and hasn't yet said yes
Timestamps:
00:00 — Welcome and what this episode covers 00:37 — The problem with doing too much in your business 01:12 — The myth of "more is better" and why busy doesn't equal profitable 04:27 — Focus vs effort: why doing less can do more 06:37 — Focus 1: One clear offer — how to test it, price it, and sell it with confidence 11:17 — Focus 2: One visibility channel done consistently — and how to work out which one 15:45 — Focus 3: Confidently asking for the sale and the power of genuine follow-up 19:49 — Ditching vanity metrics and focusing on real conversions 20:25 — The three strategies pulled together 21:25 — Why knowing isn't enough — support, structure, and doing the work 23:20 — Summer Business School and your homework for today
Customer Experience Thinking: How Behavioural Science Builds Trust and Loyalty with Si Elliott
Wednesday, June 24, 2026 • Duration 48:32
In this sixty-first episode of My Kind of Business, Alex is joined by Si Elliott, a strategic marketing and customer experience leader who has spent over twenty years helping brands build deeper, more meaningful connections, and whose career began less with a master plan and more with a series of happy accidents.
Si's journey started with a childhood entrepreneurial streak and a business degree he took without any real idea of where it would lead. It was almost by accident that he found his way into marketing and agency life, working up from student to managing director, and learning to lead long before he felt ready to call himself a leader.
Today he co-owns creative agency Diversity and is the founder of customer experience consultancy Fabricx, where he combines behavioural science with practical strategy to design experiences that genuinely resonate. He is also an award-winning guest lecturer at Nottingham Trent University, the University of Nottingham and the Communication University of China, and has just published his first book, Customer Experience Thinking.
Through years of organic growth, honest self-doubt and a deep belief in putting people first, Si has built a way of working that proves business can be both successful and genuinely human.
In this episode Alex and Si explore:
Si's childhood entrepreneurial spirit and his accidental route into marketing
Going from student to managing director, and growing into leadership
Navigating imposter syndrome and building confidence over time
Why environment, team culture and trusted relationships matter so much
Choosing organic growth over aggressive scaling
Founding Fabricx and bringing behavioural science into client work
How behavioural biases shape real marketing and customer decisions
Balancing multiple ventures and keeping variety in his work
The future of AI and automation, and why human connection still wins
How to Build Unshakeable Confidence in Business with Sian Brennan-Todd
Tuesday, June 16, 2026 • Duration 51:26
In this sixtieth episode of My Kind of Business, Alex is joined by Sian Brennan-Todd, a former dancer turned entrepreneur, host and presenter who built a cheerleading empire spanning 250 schools before transitioning into the world of media and presenting.
Sian's journey is deeply rooted in her childhood love of dance. From performing arts college in London at 18 to working abroad in cheerleading and choreography, she has spent her career turning passion into profession.
After moving to Australia and building a global cheerleading business, Sian returned to the UK with a renewed focus on hosting, presenting and helping others build confidence through performance.
Through years of discipline, resilience and self-belief, Sian has created a business built on fun, passion and adding real value to the people around her.
In this episode Alex and Sian explore:
Childhood passions and how dance shaped her entrepreneurial mindset
The discipline and professional skills learned through performing arts
Building a cheerleading business from the ground up with 250 schools involved
Navigating lockdown and adapting to online sessions
The move to Australia and building a global enterprise
Transitioning into hosting and presenting
How confidence is built through consistency and practice
Balancing family life with entrepreneurship
Advice for entrepreneurs feeling stuck or lacking confidence
Key Highlights
How the skills developed in dance and performing arts translate directly into business success
Why self-belief is the foundation of everything Sian has built
The power of adapting and pivoting when circumstances change
How to overcome fear and self-doubt and keep showing up anyway
What it really means to build a business around something you love
The Mid-Year Check-In: 4 Areas Every Small Business Owner Needs to Look At Right Now
Wednesday, June 10, 2026 • Duration 25:20
In this fifty-ninth episode of My Kind of Business, Alex McCarthy walks through a proper mid-year business review — not a vague "how's it going" but a structured, honest look at the four areas that matter most. Are you approaching the halfway point of 2026 and wondering where the year has actually gone? This episode gives you practical questions, real examples, and a framework you can use today.
Main Topics Covered:
Why the mid-year point is the most important moment to stop and look at your business honestly
How to evaluate your offer, pricing, and structure for clarity and alignment
The difference between having a marketing strategy and actually executing it consistently
The operational systems and habits that are either supporting or quietly undermining your business
The mindset patterns — including fear, perfectionism, and self-doubt — that create action gaps even when you know what to do
In This Episode:
Why most business problems aren't marketing problems — and what to look at first
How undercharging affects your energy, not just your income
The watering-a-plant analogy that explains why consistency beats cleverness in marketing
What "avoidance" in your marketing is actually telling you
The difference between being run by your business and running your business
Why the gap between where you are and where you want to be is almost always an action gap — and what's underneath it
A real client story about a programme that nearly never launched — and what changed when the real block was named
Timestamps:
00:00 — Why the mid-year moment matters and what most business owners miss 02:15 — Introducing the four-area framework: offer, marketing, operations, mindset 03:00 — Area 1: Offer — is it still right, priced right, and simple enough? 08:30 — Area 2: Marketing — the difference between strategy and consistent execution 14:00 — Area 3: Operations — is your business running you, or are you running your business? 18:30 — Area 4: Mindset — the action gap and what's really underneath it 23:30 — Close and details of the free Mid-Year Business Check-In workshop
Healing the Mother Wound: Generational Trauma and Postpartum Healing with Jade Evans
Tuesday, June 2, 2026 • Duration 47:31
In this fifty-eighth episode of My Kind of Business, Alex is joined by Jade Evans from Shrewsbury, a healer and mentor specialising in mother wound healing, generational trauma and postpartum support, helping women reclaim their sovereignty, reconnect with themselves and build lives rooted in authentic freedom.
Jade's journey is deeply personal. From a creative childhood as an only child to a career in photography, she found herself drawn into family psychology and healing work, eventually stepping into postpartum support and ancestral energy work.
Through her own experiences of motherhood and transformation, she has built an online healing practice dedicated to helping women break cycles, heal core wounds and step into their power.
In this episode Alex and Jade explore:
Childhood influences and how early experiences shape adult healing work
The mother wound and its impact on postpartum wellbeing
Generational healing and ancestral energy work
Reclaiming personal sovereignty and healing core wounds
Rites of passage in modern birth and motherhood
Nervous system regulation and cyclical awareness
Building an online community for postpartum women
Integrating cycle awareness into business
Advice for women growing a soulful, values-led business
Key Highlights
Why the mother wound is at the root of so many postpartum struggles
The power of generational healing and breaking cycles for future generations
How reclaiming rites of passage can transform your experience of motherhood
Why nervous system regulation is foundational to both healing and business
Building a business as an authentic expression of who you are
Discover shows related to My Kind of Business, based on actual content similarities. Explore podcasts with similar topics, themes, and formats, backed by real data.
Her honest advice for anyone stuck at the start: take one step today and trust the process
Timestamps:
00:01 - Flipping the rules to share my personal journey 01:29 - Childhood: confidence, imagination and early work 04:05 - Wanting to travel and work abroad 05:22 - How travel shaped my mindset and courage 06:23 - Meeting digital nomads and location-independent work 09:13 - From a PGCE to export sales and corporate life 11:29 - Overwork, boundaries and seeking new directions 13:43 - Long-term travel and life-changing experiences 17:52 - The fight for confidence and authenticity 19:00 - Moving to Australia and working in tech 20:48 - Back to the UK and setting up my first business 23:16 - Building and scaling my social media business 26:08 - Investing in coaching and facing self-doubt 27:37 - Aligning my business with personal development 28:48 - Starting therapy and shifting my mindset 30:23 - Pursuing NLP and coaching qualifications 31:48 - Navigating the pandemic and evolving my business 34:20 - Launching in-person networking and community 36:45 - Feeling aligned and embracing motherhood 38:18 - Travelling solo in Sri Lanka 40:00 - Meeting Dave and starting a new chapter 44:08 - Pregnancy, unexpected changes and big decisions 46:23 - Balancing family with business 50:23 - Staying purposeful through podcasting and minimal social 53:45 - Patience and trusting my timeline 56:51 - Future plans: scaling gently and in-person events 60:23 - Advice: start now, take one step and trust the process
Resources & Links: Book: The Gifts of Imperfection by Brené Brown
If this episode resonated with you, I'd love it if you subscribed to My Kind of Business and shared it with another business owner who might need to hear it. Remember, jealousy isn't proof you're failing—it's often pointing you towards what matters most. The more willing you are to get curious about it, the more clearly you'll see the path that's right for you.
Why community, masterminds and networking can be the difference between an idea and a thriving business
How scrappy beginnings can evolve into a brand you're truly proud of
Why you'll never feel fully ready, and why you should start anyway
Balancing business growth with personal values and healthy boundaries
Why trusting your intuition is her biggest piece of advice for fellow business owners
Key Highlights
How a varied, non-linear career gave Jo the skills and self-belief to build her own business
The therapeutic power of doing work you love, even through the hardest chapters
Why boundaries and values matter more than chasing growth for its own sake
How adversity can become the catalyst for building something truly meaningful
Why seeking joy, in business and in life, is always worth it
Featured Resource
☀️ Doors are open for Summer Business School, Alex's six-session live programme, covering everything from vision and values to visibility, sales, mindset and planning your best Q4. Email alex@alexmccarthycoaching.com to sign up.
Summer Business School — Alex's six-session live programme running on Tuesdays from 14th July, covering vision and values, your offer and ideal client, visibility, sales, mindset and Q4 planning. Available in Standard and VIP tiers. Grab your spot by emailing Alex on alex@alexmccarthycoaching.com
Whether you join Summer Business School or not, this episode will leave you with three clear places to put your energy — and one piece of homework that could land you your next client this week.
Key Highlights
How a non-linear, accident-driven career can still lead somewhere brilliant
Why self-belief and the right environment are the foundations of good leadership
What behavioural science reveals about trust, loyalty and decision making
How to grow a business organically without losing its human heart
Why, in a world obsessed with clicks and conversions, the human experience is what really counts
Featured Resource
🗓️ Join Alex for the Mid-Year Business Reset, a free, live workshop on Tuesday 30th June at 10am to help you take stock, get clear on your business and finish the year strong. 👉 Book your spot here: https://alexmccarthycoaching.as.me/themidyearbusinessreset
🗓️ Join Alex for the Mid-Year Business Reset — a free, live workshop on Tuesday 30th June 6am to help you take stock, get clear on your business and finish the year strong. 👉 Book your spot here:
Whether or not you make it to the workshop, this episode will leave you with honest questions and a clear framework to take into the second half of 2026 with more intention and clarity than you started it with.
