In this fifty-third episode of My Kind of Business, Alex is joined by Beth Mottershead, a Traditional Chinese Medicine acupuncturist based in Shrewsbury, for a thoughtful and open conversation about building a business rooted in intuition, balance and truly personalised care.
Beth’s journey into business did not begin with a clear plan. After working in the NHS, she made the decision to retrain in acupuncture at the age of 35, following her own experiences with health and a growing curiosity around holistic healing.
Making that transition came with its challenges. From financial sacrifices to stepping into the unknown, Beth shares what it really looked like to start again and trust herself in the process. Her story is a reminder that it is never too late to take a different path and create something that feels more aligned.
Today, Beth has created a calm and welcoming sanctuary where she supports her clients’ physical, mental and emotional wellbeing. Her approach is centred around treating the root cause rather than just the symptoms, using a blend of acupuncture, moxibustion, cupping, ear seeds and lifestyle guidance.
She specialises in areas such as fertility and women’s health, supporting clients through all stages of life, from hormonal balance and conception to pregnancy and menopause. Her work focuses on long term wellbeing, balance and prevention, helping people feel more connected to their bodies and their health.
In this episode, Alex and Beth explore how traditional Chinese medicine principles have shaped not only Beth’s treatments, but also the way she approaches business and life. From understanding yin and yang to trusting intuition and recognising the connection between emotions and physical health, this conversation brings a different perspective to what it means to build a business.
Beth also shares the practical side of growing her business, from starting with flyer drops and local community connections to navigating social media, finances and the realities of being a small business owner.
This episode offers an honest look at building a business that feels steady, aligned and meaningful, without losing the passion that led you there in the first place.
If you are building a business rooted in care, or want to feel more connected to the way you work and grow, this episode will resonate.
In this episode, Alex and Beth explore:
Beth’s journey from the NHS into acupuncture and holistic health
Retraining at 35 and navigating a complete career change
The importance of treating the root cause rather than symptoms
Supporting fertility, women’s health and long term wellbeing
How traditional Chinese medicine shapes business and life
Understanding yin and yang, energy and emotional connection
Building a client base through local marketing and community
The realities of social media, bookkeeping and running a business
Stepping into the identity of a business owner
Creating a business that feels aligned, balanced and sustainable
Timestamps
[00:00] Introduction and overview of Beth’s journey
[02:15] Childhood ambitions and discovering acupuncture
[04:00] Studying acupuncture at 35
[06:16] Sacrifices and career transition
[07:24] Choosing the right university
[08:02] Misconceptions about acupuncture
[09:54] Holistic benefits beyond symptoms
[11:04] Traditional Chinese medicine principles
[12:28] Climate, emotions and physical health
[13:16] Mind, body and emotional connection
[14:21] Understanding yin and yang
[15:36] Training and clinical practice
[16:46] Starting a business and early marketing
[18:36] Building trust in the local community
[20:23] The impact of offline marketing
[21:47] Social media versus real connection
[23:04] Finding balance with social media
[24:34] Adopting a business mindset
[25:12] What Beth loves about business ownership
[27:01] Integrating emotional and physical healing
[28:42] Client breakthroughs and emotional shifts
[32:49] Qi, meridians and energy flow
[34:24] Moving energy and restoring balance
[35:10] Acupuncture and prevention
[36:39] Ongoing health and maintenance
[37:12] Flexibility and growth in business
[38:47] Challenges with admin and finances
[40:17] Empowering financial management
[41:13] Evolving goals and future vision
[43:47] Advice to her younger self
[45:22] Rethinking success and passion
[46:41] Balancing care and growth
[47:34] Business vision and freedom
[49:22] Final reflections
Key Highlights
Building a holistic business rooted in care and connection
The importance of treating the root cause, not just symptoms
Supporting fertility, hormonal health and long term wellbeing
Blending traditional Chinese medicine with modern business
Using local marketing and community to grow a client base
Navigating the mindset shift into business ownership
Balancing intuition, growth and sustainability
Creating a business that supports both clients and lifestyle
Connect with Beth
https://www.bethmottersheadacupuncture.co.uk/
https://www.instagram.com/beth_mottershead_acupuncture/
https://www.facebook.com/bethmottersheadacupuncture
Connect with Alex
https://www.alexmccarthycoaching.com/
Book onto an upcoming Business Connection Session
https://www.alexmccarthycoaching.com/business-connection-sessions
