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Explore every episode of the podcast My Business Playbook

Dive into the complete episode list for My Business Playbook. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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1–50 of 263

TitlePub. DateDuration
518: The 3 Objections Blocking Your Sales (And What to Say)05 May 202500:27:47

Ever had a dream client say “I just need to think about it”... and then disappear into thin air?


You’re not alone and you’re definitely not powerless.


In this episode, I’m showing you exactly how to handle objections like a pro so you can stop getting ghosted and start closing sales with confidence (and zero awkward vibes).


What You'll learn:

  • The 3 objection buckets that are blocking your sales
  • What “I need to think about it” really means and how to respond
  • My go-to reframe questions that flip "maybe" into "yes"
  • How to handle objections without feeling pushy, weird, or salesy
  • What to say when they say “it’s not the right time” or “I can’t afford it”
  • The one simple automation that pre-sells your offer BEFORE the call
517: 3 Instagram Fixes That Got My Engagement Back28 Apr 202500:17:59

Feeling like Instagram’s out to get you? You’re not alone.


In this quick win episode, I’m sharing exactly how I got out of a content slump, stopped blaming the algorithm, and started creating content that actually connects - and grows.


If your reach has flatlined, this is your wake-up call.


What’s inside:

  • Why “posting more” won’t fix dead engagement
  • The shift that changed my entire content strategy
  • What’s working right now on Instagram (and what’s totally flopping)
  • How to create content that cuts through the noise
  • The real reason your creative spark is fading – and how to get it back
  • A mindset reframe every creative needs to hear


Book A Call With The Team: https://tools.laurahiggins.com/scale

508: Why Every Creative Should Launch a Membership (and How to Start)24 Feb 202500:41:01

Tired of chasing clients and unpredictable income?

Membership expert Stu McLaren reveals how to create scalable, recurring revenue so you can build a profitable business without burnout.


In This Episode, You’ll Learn:

  • The four membership types that work for any business (even service providers!)
  • The biggest mistake most creatives make when trying to build recurring revenue
  • Why keeping your membership open 24/7 might be killing your sales
  • How to sell your membership without feeling salesy (Stu’s messaging hack!)
  • The secret to keeping members for years—without constantly launching
  • Wild success stories: How Stu’s students turned balloon animals and dog training into six-figure memberships


Resources & Links:


323: Why Your Offer Isn't Selling and How to Fix It29 May 202300:22:43
Why Your Offer Isn't Selling and How to Fix It

In this Quick Win episode I'm going to show you how to turn your offer from a dud to a stud! We'll be walking through a super simple process that will help you figure out why your offer isn't selling and how to fix it.  

Throughout this episode, we're going to have some fun and gain some valuable insights into:  

👉 A decision-making filter that will save you from any potential offer fails.  

👉 The crucial steps you need to take before launching your offer to ensure its success.  

👉 Effective methods for fixing your offer without causing any unnecessary stress or frustration.  

By following these steps, you'll be able to identify the root cause of your offer's lack of success and make the necessary changes to improve its performance.  

 

So, if you're feeling stuck and frustrated with your offer, don't worry! We've got your back and we're going to help you turn things around and achieve the results you want.

 

Let's do this!  

 

Want to join The Next Level Club? Apply Here Today


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322: The Blueprint for Google Ads with Kaity Griffin22 May 202300:37:52

Kaity Griffin is a Google Ads expert, trainer and systems geek.

She is the Founder and Head Trainer of the Google Ads agency kaitygriffin.com—where she helps digital marketers and agency teams cut through the tricky tech to create seriously profitable Google
Ads for their clients.

A leader in the Google Ads space, Kaity’s speciality is taking advanced technical concepts and innovative techniques—and breaking them down into simple ideas and practical applications that
almost anyone can understand and use.


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321: How I Got Over My Fear of Sales15 May 202300:23:25

Selling doesn't have to be icky, my friend. If you asked me 2 years ago, what was my least favourite part of running my business, my answer would be instant...sales. I hated sales. Very quickly, I realised I needed to get over my fear of sales. 6 years on, I'm a confident sales person and know how to sell in a way that works for me.  

In this conversation, I unpack:

🌟 The 6 keys to getting over your fear of sales

🌟 Mindset shifts to adopt today

🌟 Why selling is a skill you can (and MUST) learn  

 

Are you a creative service provider earning over $5k/month? Are you wanting to learn my entire system to scale and grow your creative business? Apply to join The Next Level Club here


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320: How to make high ticket sales daily w/ Nicole Culver08 May 202300:45:58

In this episode, we are joined by Evergreen Sales Funnel Expert, Nicole Culver. Nicole helps experts set up high-ticket evergreen funnels in their businesses so they can scale their businesses and cut their work hours in half.

 

You'll discover:

👉 The essentials for an evergreen funnel

👉 Common mistakes most people make in their content (that is hurting their sales)

👉 The 3 types of buyers in your funnel (and how to sell to each)

👉 How to diagnose why your audience aren't engaging

👉 The ONE thing you can do today to increase your sales

Check out Nicole's website

Follow Nicole on Instagram

Checkout my new website: laurahiggins.com

Want to hit 6 figures in your business? Download 'The 6 Figure Creative' here

Want to go from 5k months to 10k, 20k or even 30k months? Book a scale session call here!


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319: Behind the Scenes of My Rebrand01 May 202300:32:53

Checkout my new website: laurahiggins.com

Want to hit 6 figures in your business? Download 'The 6 Figure Creative' here

Want to go from 5k months to 10k, 20k or even 30k months? Book a scale session call here!


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318: How to Build a Profitable & Connected Community w/ Ryan Bowles25 Apr 202300:52:32

Building a profitable & connected community Ryan Bowles is a half Sri Lankan Aussie on the Gold Coast who loves hot curries, Star Wars, riding motorbikes and growing coaching businesses. Ryan is on a mission to help coaches get more clients online and build strong communities so that their clients stay, pay & play for longer.

 

He runs The Profitable Group Academy and knows a thing or two about building communities that make you money and help your clients stay connected.

In this conversation, you'll walk away knowing...

👉 Why community is more important than ever before

👉 How to create an epic online community for your paid programs

👉 Mistakes you must avoid when it comes to building a community online

👉 Simple steps to kickstart a Facebook Group from zero

 

Want to join hundreds of creative business owners hitting their revenue goals and changing their lives?

Join the waitlist for the next intake of My Marketing Playbook here: https://mymarketingplaybook.com/waitlist

Doing over $5k or more in revenue and want to hit those $20k months fast?

DM on Instagram with the words 'NEXTLEVEL' and I'll send you all the information.


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317: How Gemma went from $4k to $16k in revenue using My Marketing Playbook17 Apr 202300:31:52

In this Quick Win episode, I'm walking through why we completely changed our program My Marketing Playbook Accelerator. I'm giving you an inside look into the key changes we made to support our clients better and get them results - fast!

 

You'll also hear from Gemma, one of our recent Accelerator students who went from $4k in revenue to $16k in less than 10 weeks by following our framework.

You'll learn:

👉 The three steps in the Lala Level Up Framework (and how each step is essential for creatives)

👉 What Gemma did to 8x her investment in the program

👉 The 5 big changes we have made to make our program bigger and better than ever for our clients Join

My Marketing Playbook here today!


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316: 3 mindset shifts every creative needs10 Apr 202300:23:48

3 Mindset Shifts Every Creative Needs In today's Quick Win episode, I share the 3 essential mindset shifts every creative needs to make if they want to get to their next level.

 

You'll love this episode if you are stuck at the same level, attracting the wrong clients or feeling burnt out working IN the business.

I cover:

👉 The biggest mindset shifts I've needed to make as a creative service provider

👉 The powerful process to go from "just a creative" to entrepreneur

👉 3 consequences you'll experience if you don't make these changes

 

I'm hosting a free masterclass this week. I’m covering:

👉 The Client Attraction Formula™️ so you can take control of your leads, stop chasing and start attracting 👉 My simple process to fast track your revenue growth and quickly hit $5k months without selling your soul 👉 The cardinal rules for growing your creative business without the overwhelm, confusion and meltdowns

I've got 3 live sessions available:

Tuesday April 11th 8am AEST

Tuesday April 11th 12pm AEST

Friday April 14th 12pm AEST

 

register here: https://bit.ly/masterclass-april-2


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315: Scaling an online flower empire with The Posy Post03 Apr 202300:44:10

Today we are joined by Brooke Cousins, founder of The Posy Post. The Posy Post started because Brooke loved driving to the Sydney Flower Markets before dawn, finding magic in beautiful blooms she’d gathered, and creating posies of love for her friends and family. She’d kindly deliver them on her way to work, knowing that she’d been able to brighten someone’s day. The Posy Post now deliver hundreds of bouquets and gifts around Newcastle, Lake Macquarie, Maitland and the Central Coast.

In this conversation you'll discover:

👉 How Brooke started with one simple offer

👉 The strategy she used to stand out from her competition

👉 The simple framework Brooke uses to make business decisions

👉 Brooke's story of navigating motherhood and business

 

Visit The Posy Post Website Follow The Posy Post on Instagram


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314: 30 days to happiness in your business27 Mar 202300:41:34

Holly Smith is the Author & founder of 30 Days To Happiness. Holly's purpose is to help people wake up happy every single day. She helps people create amazing habits and teaches them to hold themselves accountable. In this conversation, we cover: 👉 The power of your morning and night time routine in boosting your happiness 👉 Holly's "Gratitude Twist" for dealing with negative emotions 👉 The simple affirmations and strategies to implement daily

 

Episode Notes: https://laurahiggins.com/holly-smith


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507: What to Do When Someone Copies Your Work (5 Simple Steps)17 Feb 202500:15:36

How to Handle Copycats in Business (Without Losing Your Cool)


Dealing with copycats in business can be frustrating, but it doesn't have to derail your success. In this episode, I’m sharing exactly how to handle copycats in business the right way—without freaking out, going on a social media rant, or letting it hold you back.


You’ll learn when to take action, when to let it go, and how to protect your brand and intellectual property so you can keep creating with confidence.


In This Episode, You'll Learn:

✔️ The first thing to do when you discover a copycat (before reacting emotionally!)

✔️ The difference between inspiration and outright copying—and how to tell the difference

✔️ When to let it go and take it as a compliment✔️ When to take action—and the exact steps to follow

✔️ How to protect your brand, content, and intellectual property legally

✔️ Why originality always wins (and how to stay ahead of copycats!)


More Resources from Laura:


313: The 4 Step Instagram Content Plan21 Mar 202300:15:39
The 4 step Instagram content plan

In this Quick Win episode, I share the 4 content pillars you need to share each week to build your audience, boost engagement and get clients on Instagram.   You'll discover:

  • The 4 must have pillars for magnetic client-getting content
  • What most creatives are missing in their content (and how to fix it)
  • Why you need to amplify your personality to cut through the noise online

  Download our content planning cheat sheet


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312: Why your business isn't profitable (and how to fix it)13 Mar 202301:00:57
Mindset, profit and why you need both with Jos Willard Jos Willard’s mission is to help good people build profitable lives and achieve extraordinary goals.   In his conversation, you'll discover:   👉 Why your beliefs shape your profitability 👉 Simple strategies to upgrade your money mindset 👉 The basics of Profit First 👉 Why it's not your accountant's job to ensure you are profitable   Check out Jos Willard's work Follow Jos on Instagram   Checkout the show notes here: laurahiggins.com/jos-willard

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311: Time to increase your prices? Start Here06 Mar 202300:15:26
In this Quick Win episode of My Business Playbook, you'll learn how to increase your prices with confidence. Nearly every client I work with seriously undercharges when we first start working together. Jim Rohn said it best, "You don’t get paid for the hour, you get paid for the value you bring to the hour."   So if you've ever wanted to increase your prices, don't do it until you listen to this episode first.   You'll discover: 👉 The Price Increase Formula to raise your prices with confidence 👉 Why you should probably increase your prices 👉 3 things you must do before you increase your price   Want more help? Download The Price Increase Formula worksheets

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310: Energy, alignment and listening to your body as a woman in business27 Feb 202300:49:02
Phoebe Greenacre is a spiritual entrepreneur on a mission to help women become consciously alive and share their light with the world. She is a successfully exited entrepreneur with 15 years in business and startups, and over 7 years of experience in holistic healing and therapy. Phoebe is passionate about the transformational powers of self-care, yoga, and spiritual practice and shares her insights and teachings through her online membership platform, The Self Care Space™, her conscious business coaching program, The Consciously Alive CEO™ and her podcast, Consciously Alive™. In this conversation, you'll discover: 👉 The BIG misconception women have about working 9-5 👉 How to work and schedule your weeks for your energy 👉 Why more is not more when it comes to finding freedom 👉 The power of your human design in your business And so much more! Website: https://phoebegreenacre.com

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309: [Quick Win] Fear Makes You Do Weird Things20 Feb 202300:19:03


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308: How to create profit in your business w/ Amy Bett13 Feb 202300:36:44

Amy Bett is the founder of Lady Without Limits, Profit First Professional & co host of the 'Lady Without Limits' podcast.

Amy failed in her first business because of a cash flow problem and when she learnt that "More than 80 of business owners who don't succeed, don't succeed because of a cash flow problem,". She set out on a mission to reverse that awful statistic.

As a Profit First professional, Amy discovered the only two numbers that matter in business and
the formula for actually reaching financial freedom. And since she knows the financial struggles
that business owners are facing right now, she's not about to slow down teaching business
owners how to effectively manage their money, master their mindset and sustainably scale.

In this episode, you'll learn:
👉 Why you need to take the profit from your business first
👉 The key bank accounts to setup to successfully track your expenses and profit
👉 The key mindset shifts you need to make when it comes to money
👉 How to get out of the "money-in, money out" paradigm and finally experience financial freedom


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307: [quick win] Why your website isn't converting (and what to do about it)05 Feb 202300:09:49

In today's Quick Win episode, I unpack the key reasons why your website isn't converting. So many businesses focus on aesthetic and forget about conversion. That's why I'm sharing the secrets to create a profitable and beautiful website.   You'll discover 👉 3 mistakes you are probably making on your website 👉 The 60 second website audit you can do right now 👉 The #1 mistake most creatives make when designing their website   Want to level up even more?

 

Download my sales page blueprint here - https://tools.lalasocialclub.co/The-10-Step-Sales-Page-Blueprint

 


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306: Master your PR strategy with Renee Warren29 Jan 202300:50:37

 

Renée Warren is an award-winning entrepreneur, inspirational speaker, author, founder of We Wild Women, and the host of the celebrated podcast, Into the Wild, a show that features curated interviews with women entrepreneurs. She has built and scaled a 7 figure PR business and is the go to for all things PR and business growth.

 

In this episode of My Business Playbook, you'll learn:

 

👉 Why PR is a powerful strategy for your small business

 

👉 Renée's PR Success Engine and the simple steps to start today

 

👉 How to create newsworthy stories for your business

 

and more.

 

Listen to Renée's podcast "Into the Wild"

 

Check out the program: Sidelines to Headlines

 

Follow Renée on Instagram

 

Review & Subscribe on Apple Podcasts

 

“I think My Business Playbook is the best thing since sliced bread.” - If that sounds like you, please subscribe to and review the show! (Or even if you think My Business Playbook is just the best thing since, I don't know, sliced ham.)

 

 

 

Seriously though, your love and support enable me to create more podcasts, with more amazing guests who can teach you and me so, so much about business. (And it also makes me feel pretty good about myself...)

 

 

 

So click here, scroll to the bottom, give us a bucketload of stars, write a heartwarming review, and hit subscribe so you don't miss a THING about business.

 


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304: Wins Episode: How 3 female entrepreneurs used a simple marketing plan to grow their startup biz24 Jan 202300:47:12
You can join My Marketing Playbook Accelerator Today - https://mymarketingplaybook.com/course

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305: Nailing this ONE thing changed my entire business23 Jan 202300:14:32
This week on the podcast I'm running through how changing and refining my offer completed flipped my business on it's head and is now better than ever. My new business accelerator is open. Join today: mymarketingplaybook/com/course-fa

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506: How To Set Goals You Actually Achieve 202510 Feb 202501:13:30

I’m joined by Olly Wood to talk about goal setting that actually works. We break down why most New Year’s resolutions fail and how to create a plan that sticks.

You’ll learn how to manage stress effectively, build confidence in achieving your goals, and set up the right systems to follow through. This conversation is packed with practical strategies to help you crush your goals in 2024!


Resources:


🎯WatchThe System – My FREE training showing you how to triple your revenue in less than 12 months:laurahiggins.com/thesystem


📲Connect with Olly Wood: Follow him on Instagram at@OllyWood and check out his podcastBody Reset.


🚀Join the Community – Get support, strategies, and real talk with like-minded creatives insideThe Next Level Club.


Book A Call Here



303: Buy Back Your Time with Dan Martell16 Jan 202300:40:08

In this episode, we are joined by Dan Martell. Dan is an entrepreneur, angel investor and became a highly sought-after coach in the SaaS industry after exiting three technology companies within a ten-year period. He’s also an Ironman athlete, philanthropist, husband, and father of two incredible boys. In this conversation, we dive deep into his new book "Buy Back Your Time" which is a must read for any entrepreneur who wants to build a business without burning out.

In this episode, you'll learn:

👉 How to succeed in business while enjoying more freedom than you ever imagined

👉 Why you're probably hiring the wrong people for your business

👉 Dan's signature "Buyback Principle" for busy entrepreneurs

👉 How Dan applies these principles to his personal life (and how you can too!)

https://mybusinessplaybook.com/dan-martell


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302: The Startup Story of Talm Beach House with Jenn Bliss09 Jan 202300:42:48

Today we are joined by Jenn Bliss, founder and creator behind Talm Beach House.

Through her luxury beachfront accommodation, Jenn has built an Instagram following of over 35,000 people in under 12 months

In this episode, you'll learn...
👉 The best investment you can make to grow on social media
👉 Why you need to start strong in your marketing if you want to get attention
👉 How Jenn stays in her own lane creatively (and how you can too!)  

Check out Talm Beach House
Follow Talm on Instagram


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301: How I create a month of content in one day02 Jan 202300:17:34

In today's episode I'm walking you through our signature process for how we create a month's worth of content in one day.

You'll learn:
👉 Why batching is your content creation secret weapon
👉 5 steps to get started with batching content
👉 How to plan for a batching day

Links mentioned:
Later
Teleprompter app


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Merry Christmas, Happy New Year and Thank You!26 Dec 202200:04:34
Merry Christmas and a Happy New Year from us to you. We are so grateful to you for joining us on this wild ride. May 2023 be your best business year yet!

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251: Maximise your video content with Ken Okazaki19 Dec 202200:55:02

We are joined by Ken Okazaki to talk all things video marketing. Ken helps brands and businesses to grow with video marketing. He's a video pro and a master at taking your video content and make it work harder for you!

In this episode you'll discover:

👉 Why you need a strategy before you turn on the camera
👉 The missing piece in almost all video strategy
👉 Powerful strategies to create videos that drive conversion (not just views!)  

Check out Ken's agency
Listen to Ken's podcast
Check out GoBox Studio


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250: The #1 reason why your prospects keep ghosting you12 Dec 202200:19:11

In this Quick Win episode of My Business Playbook, you'll learn how to turn your proposal into a client-getting machine.

You'll discover:
👉 The power of story in selling
👉 Why most people get their proposal wrong
👉 The 7 key elements of a client winning proposal

Download my 6 Figure Proposal Checklist


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249: Settings goals for 2023? Listen to this first.05 Dec 202200:13:36

New year, new you, right? I believe in setting goals BEFORE the year ends. Which is why I'm walking you through my simple process to set goals that you'll actually achieve.   In this Quick Win episode, you'll learn:

  • The 3 simple strategies to set and reach your big scary goals in 2023
  • How to ntentionally set business goals that align with your overall vision (without feeling overwhelmed)
  • The 6 essential goal setting questions (and how to avoid the common mistakes most creatives make!)

  Download The 12 Month Goal Planner worksheets


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248: Stepping into your self confidence with Erika Cramer28 Nov 202200:49:59

In this episode of My Business Playbook, we are joined by Erika Cramer AKA The Queen of Confidence. 

Erika is an international confidence coach and popular 5 star podcast host and affectionately known as the Cardi B of the personal development world.

In this episode, you'll uncover:

👉 Erika's inspiring story of healing, trauma and triumph

👉 How to move out of fear and insecurity into your own confidence

👉 Erika's 3 pattern interruptors for when you get caught in self doubt  

Download Erika's guide: 5 Steps to Creating Confidence Follow Erika on Instagram


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247: The startup story of Gorman with Lisa Gorman21 Nov 202200:42:29

We are joined by Lisa Gorman. Lisa is the founder of Gorman, the inimitable Australian women's lifestyle and clothing brand. With 50 + shops across Australia and NZ, Gorman is all about print and colour and collaborative projects.

Since finishing up her role at Gorman brand, Lisa has taken up other creative pursuits with more vigour, namely her sculpture practise.

We cover:
👉 Her startup journey and the pivotal moments in the growth of Gorman
👉 How she scaled without losing her creativity
👉 Her #1 piece of advice for creative entrepreneurs   You'll also get an inside look into what Lisa is working on now!

Check out Lisa's latest work


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246: Are you making these 3 end of year mistakes?14 Nov 202200:13:45

In this Quick Win episode of My Business Playbook, we are sharing the 3 common mistakes that most business owners make as they lead into Christmas.

You'll learn:
👉 The best mindset for you to adopt before the end of the year
👉 My simple strategies to get clients before Christmas (even if you are usually quiet at this time of year)
👉 How to use what you already have to land more customers   P.S. There's still time to kick some goals before 2022 ends!

Want to join The Next Level Club? DM me "NEXT LEVEL" here


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505: Why Creative Entrepreneurs Hit a Capacity Ceiling (And How to Fix It)03 Feb 202500:14:29
Why Creative Entrepreneurs Hit a Capacity Ceiling (And How to Fix It)

If you feel like your business is running you instead of the other way around, this episode is for you. Most creatives start out trading time for money—but at some point, you hit a wall. You’re booked out, overwhelmed, and stuck in a cycle that keeps you from growing. The key? Capacity. In this episode, I’m sharing how to unlock more time, energy, and freedom so you can run your business like a CEO—not a freelancer.


In This Episode, You’ll Learn:
  • The real reason creatives hit an income ceiling (and why time is your biggest constraint)
  • How to audit your time and stop leaking hours on low-value tasks
  • Why most creatives operate like freelancers—and how to shift into a CEO mindset
  • The three biggest mistakes keeping you stuck in busy work instead of growth work
  • How to theme your days and redesign your ideal week for productivity and deep work
  • Simple ways to automate, delegate, and systematize so your business runs without you


🎧 Listen now and start reclaiming your time!


More Resources from Laura:




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245: Help! I've fallen out of love with Instagram07 Nov 202200:16:39

In this Quick Win episode, Laura dives deep into the question: What do you do when you fall out of love with Instagram?

You'll learn:
👉 4 simple strategies to help you get unstuck when you get the "Instagram blues"
👉 Why it's SO important to build your email list
👉 Strategies that we are using right now to make our business Instagram-proof


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244: The seriously easy sales strategy that costs you $0 with Kirsty Fanton31 Oct 202200:56:32

We are joined by Kirsty Fanton. Kirsty is a launch copywriter and ex-psychotherapist who helps online business owners sell more stuff to the right people (no sleazy tactics in sight!).   Not only do we chat about how to get incredible testimonials from your customers, we also dive deep into Kirsty's journey as she juggles business and mum life.

You'll learn:
⭐️ The art of asking your customers for testimonials
⭐️ The right questions to ask to get meaningful reviews
⭐️ How to leverage social proof to build trust and make more sales

Join Kirsty for a FREE 60 minute workshop that will help you to leverage social proof to sell more stuff to the right people 👉 REGISTER HERE 👈


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243: The 3 Phases of Email Success24 Oct 202200:12:07

In this Quick Win episode, you’ll learn the three essentially phases to build your email list (even if you’re starting at 0)

You’ll learn:

🌟 The first step to get people to sign up to your list
🌟 Exactly how to nurture your subscribers after they sign up
🌟 How to use your email marketing to drive sales today (and in the years to come)


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242: How to create a strategic marketing plan17 Oct 202200:45:14

Laura was recently interviewed by the incredible Anita Siek from Brandfetti and the conversation was so fun we decided to share it here too!

In this episode, Anita interviews Laura (yep, the tables have turned!) to chat all things marketing.

You'll learn:
🌟 6 steps to creating a strategic marketing plan
🌟 why messaging and copy is KEY when it comes to marketing what you do
🌟 the one thing you can do now to increase your visibility
🌟 the biggest myth there is when it comes to marketing (hint hint, Instagram ain't your marketing strategy).

Check out Brandfetti here Listen to Laura interviewing Anita here Get some copywriting help from Anita


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241: How I got over my fear of sales (and how you can too!)10 Oct 202200:22:16

Selling doesn't have to be icky, my friend.

If you asked me 2 years ago, what was my least favourite part of running my business, my answer would be instant...sales. I hated sales.

Very quickly, I realised I needed to get over my fear of sales.

6 years on, I'm a confident sales person and know how to sell in a way that works for me.

In this conversation, I unpack:
🌟 The 6 keys to getting over your fear of sales
🌟 Mindset shifts to adopt today
🌟 Why selling is a skill you can (and MUST) learn

Are you a creative service provider earning over $5k/month? Are you wanting to learn my entire system to scale and grow your creative business? Apply to join The Next Level Club here


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240: From reality TV to reno queen with Kara Demmrich03 Oct 202200:46:51

Kyal and Kara began renovating over 10 years ago when they purchased their first home.  Fast forward a few years and over the past five years alone Kyal and Kara have project-managed, designed or completed over 35 renovation projects.

In this conversation, we cover:
🌟 Kyal and Kara's journey from reality tv stars to successful business owners
🌟 The key investments you need to make in order to build an audience
🌟 How Kyal and Kara work together in the business

Check out their website Follow Kyal and Kara on Instagram


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239: How to stop drowning in your emails and take control of your inbox26 Sep 202200:49:58

Today we are joined by, Yaro Starak, the co-founder of InboxDone.com, an email management company that focuses on sorting our your email management for you.

In this conversation you'll learn:
🌟 Simple and effective strategies to manage your inbox
🌟 Things you should automate before your start outsourcing
🌟 How to find an epic assistant to help you manage your inbox

Check out Inbox Done here


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238: How to hit 6 figures in your creative business (without working harder)19 Sep 202200:12:42
In this Quick Win episode, I walk through my top scaling secrets to help you reach your next level financially without having to hustle. You'll learn the key mindset shifts you need to make in order to reach your financial goals in business and some simple strategies to fast track your results.

  Register for my free workshop "The 6 Figure Marketing Plan

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237: How we doubled our email list in 6 months12 Sep 202200:17:21

In this Quick Win episode, I share how we doubled our email list in 6 months using ONE lead magnet. If your email list isn't growing, you need to try these simple strategies I'm sharing!

You'll learn:

🌟 What made our lead magnet SO successful

🌟 The 3 big mistakes I see when people create lead magnets

🌟 Our process BEFORE creating the lead magnet

🌟 The simple steps to test, refine and upgrade your ad campaign

Learn my email marketing framework in My Marketing Playbook
Apply to join The Next Level Club


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236: Courses and community with BuildHer Collective05 Sep 202200:44:50
Today we are joined by Rebeka Morgan of BuildHer Collective. Rebeka is a registered builder, developer and designer who started BuildHer Collective to help empower women to design, renovate, build so they realise the home of their dreams!  You'll learn: 🌟 How Rebeka has built a community of loyal followers and clients 🌟 The slow evolution of her courses and offers 🌟 Why you need to beta test your course before you launch

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504: Dan Martell - The 3 Revenue Ceilings Holding You Back (and How to Break Through)27 Jan 202500:57:24

Scaling your business doesn’t have to mean sacrificing your time, energy, or creativity. In this episode, I sit down with Dan Martell, author of Buy Back Your Time, to dive into the three major revenue ceilings every entrepreneur hits—and how to break through them. We explore practical strategies, key hires, and mindset shifts that can help you scale without burning out.


Whether you’re working towards your first $300K, aiming for $2M, or scaling beyond $10M, this episode is packed with actionable insights to help you build a business that works for you.


  • The three revenue ceilings ($300K, $2M, and $10M+) and the specific constraints at each stage.
  • Why valuing your time is the first step to scaling—and how to actually let go.
  • The one hire that will change the game for your productivity and mindset.
  • How to lead with confidence and build a team that propels your vision forward.
  • The mindset shifts required to overcome fear, take risks, and break through the pain line.



Resources & Links:


More Resources from Laura:




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235: How to communicate your message and cut through the noise with Laura Higgins29 Aug 202200:14:10
In today's Quick Win episode, I walk you through the secrets to a compelling message and how to get yours to be clearer and more impactful today. You'll learn: 🌟 The ONE thing your marketing should have in common with Donald Trump 🌟 How to use the "River Filter" to make your message more clear 🌟 2 simple activities to get this implemented today

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234: Finding "The Off Switch" in Your Business with Sarah Greener22 Aug 202200:49:45
Today we are joined by Sarah Greener. Sarah is a coach who works with busy female business owners to gain clarity and simplicity to build a business that suits their life. Sarah shares her journey hustling and overworking to finally experiencing freedom, flexibility and true success in her business. In this conversation you'll learn: 🌟 How Sarah broke away from working 80+ hours a week to now working 30 hours in her business 🌟 The powerful and essential mindset shifts we need to make as women in order to experience freedom 🌟 Why you need to SEE your goals in order to achieve them 🌟 Sarah's #1 strategy to take more control over your business and your calendar Get Sarah's Ebook "The Off Switch" www.theoffswitchbook.co.nz Join Sarah's Free Facebook Group www.facebook.com/groups/businessfreedomforfemalebusinessowners Follow Sarah on Instagram www.instagram.com/sarahgreenercoach

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233: From garage to department stores - how Celia Loves did it15 Aug 202200:41:42
Today we are joined by Stefi Kerby, founder of iconic candle brand, Celia Loves. Former corporate dweller turned candle maker, mum of 3 and professional day dreamer. Celia Loves was a side hustle turned full time hustle. Known for iconic packaging, scents that pack a punch and candles to burn, not collect dust. In the conversation, we cover: 🌟 Why balance is a myth and being present is better 🌟 The power of branding in growing your business 🌟 How to stop freaking out when things go wrong 🌟 Stefi's scaling secrets Follow Celia Loves on Instagram www.instagram.com/celia.loves Check out Celia Loves website www.celialoves.com.au

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