Explore every episode of the podcast Music Lessons and Marketing
| Title | Pub. Date | Duration | |
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| Transform Your Music School With a New Revenue Stream: Lauren Bateman | Ep 243 | 14 Jan 2025 | 00:44:33 | |
Adding a new revenue stream can transform your business, as shown by Lauren Bateman’s success with her online guitar course, the 7 Level Guitar System, which has generated over $2.5 million in sales through YouTube. Diversification offers financial security and growth opportunities but requires careful market research to avoid costly missteps. Lauren’s journey highlights the importance of validating ideas, leveraging social media, and committing time and effort. With the right strategy and preparation, introducing new revenue streams can unlock extraordinary results for your business. | |||
| What Music Schools Can Learn From Dance Schools | EP 242 | 27 Sep 2024 | 00:48:45 | |
As music school owners, we often turn to each other for advice and strategies—but what if the best ideas for growing your business came from outside the music world? In this episode, I share my own experience of learning from different industries, from hair salons to dance studios, and how these insights helped elevate my music school.
We’ll talk about the importance of creating low-barrier entry points for students, and I’ll introduce today’s guest, Misty Lown, a leader in the dance world who’s mastered the art of positive first experiences. Tune in to discover how stepping outside the music education bubble can bring fresh ideas and new growth to your school.
Key Takeaways:
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| How to Craft Stories That Drive Word of Mouth Marketing | EP 241 | 02 Sep 2024 | 00:13:49 | |
In this episode, Dave dives into crafting memorable stories that fuel word-of-mouth marketing for your music school. Learn how to create standout moments beyond the lesson room that make your clients excited to share. Tune in to hear inspiring real-world examples and practical tips to boost your school’s reputation.
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| Why Some Music Schools Succeed and Others Fail With Groups Part II | Ep 239 | 20 Aug 2024 | 00:20:30 | |
In Episode 239, Dave dives into the success stories behind the Kidzrock program with music school owner John Kozicki. Why do some schools thrive while others falter with group classes? This episode uncovers the crucial role that marketing, mindset, and instructor selection play in filling group classes and driving revenue.
Whether you’re already running group classes or considering adding them to your offerings, you’ll gain actionable insights that will make them a core part of your music school’s success. Learn how to effectively market your group classes, educate parents, and create a passionate, belief-driven culture that resonates with both staff and students.
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| Why Your Social Media is Underperforming | EP 240 | 09 Aug 2024 | 00:08:03 | |
In this episode, Dave explores why many music schools fail to maximize Instagram’s potential. Discover practical tips to engage your audience, create shareable content, and turn your social media strategy into a lead-generating machine. Don't miss this essential guide to transforming your Instagram feed from a passive newsletter into a dynamic tool for growth!
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| Why Some Music Schools Succeed and Others Fail With Groups Part I | Ep 238 | 08 Aug 2024 | 00:33:18 | |
Explore why some music schools succeed with group programs like Kidzrock and others don't. Join Dave Simon and Kelly Bennett, from Valencia School of Music, dive into top marketing strategies, effective parent communication, and practical advice for launching and maintaining Kidzrock programs. Whether you're a music school owner or instructor, this episode is packed with insights to help you elevate your group classes. Tune in and learn how to make your music school stand out!
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| Why You Should Use Pain In Your Marketing | EP 237 | 24 Jul 2024 | 00:05:31 | |
In this episode, Dave delves into the surprising power of using pain in marketing. Discover how this strategy can capture attention, build trust, and drive sales. Learn from real-world examples and get practical tips for applying this technique in your marketing and sales calls. Don’t miss these valuable insights to enhance your music school's marketing effectiveness!
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| Market Your Group Classes Without Spending a Dime | EP 236 | 02 Jul 2024 | 00:43:59 | |
In today’s episode, we’re gearing up for an exciting webinar titled “The Number One Way to Fill Your Group Classes,” happening on July 11th at 1:30 p.m. Eastern Time. If you haven’t reserved your spot yet, now is the perfect time! Can’t make it? No worries—replay will be available. Sign up at davesimonsmusic.com/webinar. Key Points Covered:
Listen in as we dive into the nuances of selling group classes and how to position them as the best choice for parents and their children. Don’t forget to sign up for the webinar to learn more in-depth strategies! | |||
| Helping Parents See The Value in Group Classes | EP 235 | 28 Jun 2024 | 00:07:54 | |
For a deeper dive into these topics, join Dave's webinar on July 11th at davesimonsmusic.com/webinar, where you'll receive in-depth strategies, participate in a live Q&A, and access exclusive resources. Tune in and transform how you market and sell group music classes, inspiring young musicians along the way. In this episode:
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| The #1 Way to Fill Your Group Classes | EP 234 | 20 Jun 2024 | 00:05:35 | |
Unlock the secrets to making your music school more profitable. Discover how group classes can significantly boost your margins and optimize your limited teaching hours. In this episode, Dave delves into common misconceptions parents have about group versus private lessons and how to reposition your offerings to meet their needs.
Join Dave in his upcoming webinar, “The Number One Way to Fill Your Group Classes,” on July 11th at 1:30 p.m. Eastern Time. Don’t miss this chance to transform your business strategy and increase your student enrollment. Sign up now at www.davesimonsmusic.com/webinar.
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| Reimaging Music Lessons with Nate Shaw | EP 233 | 17 Jun 2024 | 01:06:06 | |
In this episode, Dave's guest, Nate Shaw shares his unique method of gamified learning. Nate has revolutionized music lessons by making them fun and relevant through the use of pop music and games, moving beyond traditional methods. Tune in to hear about his creation, Big Music Games, and its impact on music education. | |||
| A Rare Opportunity to Work with Dave Simon | EP 232 | 06 Jun 2024 | 00:10:18 | |
Join Dave as he delves into the essentials of effective leadership in the music education business. He explores the importance of mentorship, both in having a mentor and being one.
Discover how these relationships can transform your business approach and provide deeper insights. Dave shares a personal story about making tough decisions with a mentor’s guidance and introduces a rare opportunity to work with him directly. Tune in to learn how to establish strong systems and a robust marketing plan to drive growth in your music school.
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| A Cure to the Music Teacher Shortage Part III | EP 231 | 05 Jun 2024 | 00:30:06 | |
Many music schools prefer hiring instructors with advanced degrees, but U-Rock Music School’s focus on mentoring and hiring teenager stands out. In this episode, I speak with Daniela Guglieta, a parent from U-Rock. She shared her positive experience with teenage instructors and her initial reaction to her child’s 17-year-old teacher.
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| A Cure to the Music Teacher Shortage Part II | Ep 230 | 31 May 2024 | 00:36:40 | |
Join Dave as he explores the innovative solution to music teacher shortages with Cathy Hallessey and Brian Brodersen from U-Rock Music School. Discover their unique approach to staffing their school with teenage teachers and the challenges and rewards they encounter along the way.
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| How to Lead During a Crisis | EP 229 | 22 May 2024 | 00:09:34 | |
Join Dave as he delves into the essentials of effective leadership in the face of adversity. He explores how to navigate crises with composure and clarity. Discover the pivotal role of leadership in business, especially during crises.
From weathering the storm of recession to navigating the uncharted waters of a global pandemic, Dave uncovers valuable lessons on staying emotionally detached, making informed decisions, and empowering your team. Tune in to learn practical strategies for honing your leadership skills and leading your business through turbulent times.
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| 5 Limiting Beliefs That Could be Hurting Your Music School | EP 228 | 08 May 2024 | 00:18:09 | |
Join Dave as he shares the top challenges music school owners face and how to overcome them. Based on insights from a recent Music Lessons and Marketing Facebook group poll, Dave identifies five common limiting beliefs among music school owners, such as not enjoying the business side or feeling inadequate with technology. Reflecting on his own experience, Dave breaks down each belief and offers practical strategies for tackling them.
Discover why disliking the business aspect doesn’t have to hold you back and how to delegate tasks effectively to focus on growth. Learn how to afford an assistant even on a tight budget and why investing in help can propel your school forward. Dave also discusses overcoming tech challenges and getting started with marketing, providing actionable steps for school owners to boost their marketing efforts effectively.
Tune in to gain valuable insights into overcoming common hurdles in running a music school and learn how to thrive in the competitive landscape of music education.
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| An Instagram Ads Strategy For Group Classes | EP 227 | 27 Apr 2024 | 00:37:18 | |
Ready to dive into the world of Instagram advertising with Danny Thompson? In this episode, he's spilling all the secrets on how to rock Instagram ads and supercharge your advertising game. We'll talk about fixing those pesky advertising problems and using what you learn to make your campaigns shine in today's fast-paced digital world.
So, Danny's really getting into the nuts and bolts of digital advertising. It's not just about catchy words; there's a whole science to making ads and hitting the right people. Sure, you could hire someone else to handle it, but knowing how it works gives you the power to steer your campaigns like a pro. Level up your advertising game today!
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| How To Increase Sales And Improve Retention In Just 10 Minutes | EP 226 | 23 Apr 2024 | 00:09:21 | |
Discover effective strategies to boost sales and enhance student retention in your music school. In this episode, Dave unveils two proven methods to keep students engaged and coming back for more. Say goodbye to churn and hello to growth with these actionable insights!
Jonah Berger’s onto something: keeping your music school on people’s lips is key. Word of mouth’s a game-changer, and staying memorable doesn’t have to eat up your time. Two main strategies got your back—one for your current kids and another for those who’ve hit pause. Generosity’s your secret weapon. Drop a friendly email now and then, and watch your brand buzz. It’s all about keeping those connections strong, whether they’re fresh faces or old pals.
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| How to Create a Word-of-Mouth Marketing Strategy | EP 225 | 03 Apr 2024 | 00:20:29 | |
Ready to unlock the secrets of a powerful word-of-mouth marketing strategy? Dive into this eye-opening episode with Dave. Despite its undeniable effectiveness, too many music schools are missing out on the potential of word-of-mouth marketing. Discover why it's crucial to shift your focus from offering discounts to showing genuine gratitude, a tactic proven to build trust and reputation.
Explore how simple, personalized gestures can work wonders in nurturing strong relationships and staying on the radar of both current and former students. Dave will guide you through the art of subtle engagement and authentic connection, going beyond the confines of music lessons.
Don't miss out on valuable insights and unveil practical strategies that ensure consistent engagement and harness the full potential of referrals. Tune in now and transform your word-of-mouth marketing strategy today.
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| What Your Families Think of Your Pricing | Ep 224 | 26 Mar 2024 | 00:17:08 | |
In this episode, Dave shares insights into the psychology behind pricing and customer perception, particularly in the context of music lessons. People often have a vague idea about the cost of music lessons, influenced by factors like convenience, reputation, and social validation. Music school owners sometimes mistakenly set prices based on their own financial perspective rather than their customers' ability to pay. Dave emphasizes the importance of understanding that clients may value music lessons differently, seeing them either as a commodity or as a transformative experience for their child. Dave advises music school owners to price confidently, reflecting the quality and value of the lessons they offer, and to use pricing as a tool to communicate this value. He argues that small price increases generally do not deter customers if they understand the value they're receiving, suggesting that effectively communicating the benefits and quality of music education can justify higher prices and attract clients who prioritize their child's development. | |||
| How I Went from 140 to 700 Students in 3 Years | Ep 223 | 15 Mar 2024 | 00:46:59 | |
In this episode, Dave speaks with two members of Jonny Wilson’s Build a Music School program and how it helped them grow their music school.
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| How to Create a Music Summer Camp Part II | Ep 222 | 05 Mar 2024 | 00:26:53 | |
Learn how to create a music summer camp experience that keeps kids returning year after year.
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| How to Improve Summer Student Retention | EP 221 | 08 Feb 2024 | 00:19:13 | |
In this episode, Dave explores different ways to avoid the summer slump and make summer your most profitable season.
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| How to Create a Successful Summer Camp Part 1 With Andy Brown | Ep 220 | 27 Jan 2024 | 00:39:10 | |
Camps can be a great way to offset student drops during the summer. In this episode, I speak with the King of Camp, Andy Brown, on how to structure a camp program parents and kids love.
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| 8 Business Lessons I Learned During COVID | EP 219 | 18 Jan 2024 | 00:20:41 | |
In this episode, Dave shares 8 lessons he learned about leadership, business, and marketing during COVID.
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| Teaching Without a Method Book With Tim Topham | Ep 218 | 03 Jan 2024 | 00:33:45 | |
Internationally renowned music educator Tim Topham shares how to improve student engagement and retention in his new book, “No Book Beginners.”
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| 10 Ways to Market Summer Camp | Ep 217 | 27 Dec 2023 | 01:01:48 | |
In this episode, I share a 10-step summer camp marketing strategy that stretches from January to August.
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| How to Create a Marketing Strategy in 20 Minutes | EP 216 | 19 Dec 2023 | 00:14:35 | |
In this episode, Dave outlines a simple system for putting a marketing strategy together in just minutes.
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| Make a Promo Video Without Spending a Dime | EP 215 | 23 Nov 2023 | 00:24:58 | |
Making a promotional video for your music school doesn’t have to cost a lot of money. In fact, it doesn’t have to cost a dime. In this episode, Dave shares a simple, 6-step framework you can apply to any marketing video.
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| How to Rank #1 on Google Without Spending a Dime | EP 214 | 16 Nov 2023 | 00:28:52 | |
In this episode, Dave shares 14 different ways to optimize your website so that it ranks #1 on Google.
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| How Cultural Changes Impact Your Music School with James Patrick | Ep 213 | 27 Oct 2023 | 00:41:39 | |
Dave takes a look at how the ever-evolving world of pop culture and technology can impact a music school. Dave speaks with a music school owner who has not only embraced the digital revolution but has built his entire business around electronic music.
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| Branding Vs Marketing | EP 212 | 15 Oct 2023 | 00:13:41 | |
What does brand and branding even mean? In this episode, Dave shares how to incorporate branding into your marketing strategy.
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| How to Get More Done in Less Time-Managing Projects | EP 211 | 06 Oct 2023 | 00:13:52 | |
Do you struggle to find time to focus on marketing and other growth-oriented activities? In this episode, Dave maps out a strategy that will allow you to better manage and implement growth-oriented projects.
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| How to Ramp Up Your Word of Mouth Marketing | Ep 210 | 22 Sep 2023 | 00:18:07 | |
In this episode, Dave shares different word-of-mouth marketing strategies designed to inspire your families to talk more about your music school.
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| 9 Books Music School Owners Should Read With Jonny Wilson | Ep 209 | 13 Sep 2023 | 00:24:14 | |
Build a Music School founder, Jonny Wilson, shares 9 books that every music school owner should have on their book shelf. Dave also shares his self-learning routine that only requires 20 minutes a day.
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| How to Improve Student Retention | EP 208 | 05 Sep 2023 | 00:14:14 | |
Imagine how many more students you’d have in your music school if more students stayed for longer. In this episode, Dave shares some strategies that can improve your student retention.
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| How First Impressions Impact Your Music School | Ep 207 | 29 Aug 2023 | 00:17:32 | |
In the world of a music school, the importance of first impressions looms large. Every step a customer takes—from visiting your website to that first phone call to their first step into your school—comprises a chain of vital first impressions. These initial moments dictate the rhythm of their entire experience. In this episode, Dave dives into the art of identifying and shaping these impressions.
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| How to Fix Your Marketing with ChatGPT | EP 206 | 23 Aug 2023 | 00:18:20 | |
In this episode, Dave shares how to revolutionize and simplify your marketing with ChatGPT.
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| My Fall Marketing Checklist | Ep 205 | 14 Aug 2023 | 00:21:13 | |
With fall just around the corner, now is the perfect time to ramp up your marketing efforts. In this episode, I share some easy-to-implement marketing strategies that will help fill your school with music and more students.
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| How to Hire a Virtual Assistant for Your Music School | EP 204 | 08 Jul 2023 | 00:18:37 | |
One of my biggest regrets in business is waiting so long to hire a virtual assistant. In this episode, I share how to hire and delegate tasks to a VA.
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| What Music Can Teach You About Marketing Part II | Ep 203 | 01 Jul 2023 | 00:10:22 | |
Do you find it hard to get excited about marketing? There are many lessons that we have all learned that can easily be applied to marketing.
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| Improve Your Financial Literacy in 15 Minutes With Jeff Homer | Ep 202 | 20 Jun 2023 | 00:19:57 | |
In this episode, I discuss how to better understand your school’s financials with Jeff Homer of Ensemble Music Schools.
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| Long vs Short Text in Ads | EP 201 | 15 Jun 2023 | 00:12:50 | |
In this episode, I discuss when and how to write both long and short-form sales copy. Reader's attention spans vary from each marketing medium and your sales copy should reflect this.
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| Make More Money Without More Students | Ep 200 | 21 May 2023 | 01:04:20 | |
Darren Siman successfully runs a profitable music school with an all-group model. This model helps music school owners overcome challenges from operations to a sales standpoint.
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| How to Use Storytelling on a Sales Call | Ep 199 | 10 May 2023 | 00:12:49 | |
One way to make a sales conversation more engaging is through storytelling. Use these ten tips to effectively incorporate storytelling on your next sales call.
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| How to Avoid Music School Owner Burnout | Ep 198 | 19 Apr 2023 | 00:12:22 | |
Do you ever feel burnt out from running your music school? In this episode, we hear from different music school owners who share their advice on how to avoid music school owner burnout.
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| What Your Prices Say About Your School | EP 197 | 05 Apr 2023 | 00:17:22 | |
| How Our Culture of Convenience Impacts Your Music School | EP 196 | 27 Mar 2023 | 00:09:41 | |
We no longer go out into the world to purchase many of our possessions. The world comes to us. In this epsidoe, I discuss how our new world of extreme convenience impacts music schools.
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| Could Your Music School Live On Long After You're Gone | EP 195 | 10 Mar 2023 | 00:12:39 | |
At some point in your life, you will exit your music school; either by choice or by circumstance. In this episode, I discuss how to prepare your business for that inevitable day. | |||
| How to Warm Up Cold Leads | Ep 194 | 01 Mar 2023 | 00:16:32 | |
Just because a lead goes cold it doesn't mean all hope is lost. In this episode, I share how to inspire cold leads and inactive students to re-engage and reconsider music lessons.
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