Explore every episode of the podcast Multiplier Mindset® with Dan Sullivan
| Title | Pub. Date | Duration | |
|---|---|---|---|
| What It Takes to Go From Pro Athlete to Entrepreneur, with Evan Lindsay | 23 sept. 2026 | 00:27:05 | |
After seven years in the NHL playing for the Calgary Flames and the Montreal Canadiens, Evan Lindsay retired as a professional athlete and entered the realm of entrepreneurism. Evan shares the story of how he went from the National Hockey League to engaging in successful teamwork he’ll never have to retire from.
Here’s some of what you’ll learn in this episode:
Show Notes:
Being a professional athlete at the highest level means you can be coached and you’re good at teamwork. Those are also the two crucial capabilities to being an entrepreneur.
For a lot of professional athletes, their unusual talent was spotted very early in life.
NHL hopefuls are serious professionals before the end of their teen years.
Many professional athletes don’t prepare for the time when their athletic career ends. And then they're thrown out into the world where they don't have the system that’s supported them.
An entrepreneur’s number one job is to improve themselves in relationship to their team members and then to the business they’re in.
If you consult but haven’t actually worked in the field for a while, you’re coming from a space of theory and ideas.
Being familiar with the nuances and details of an industry makes you a lot more effective and proficient at supporting the people around you.
In professional sports, you adapt or you don’t get paid. And whether you’re leading the team or on the bench, you have to be in service of winning.
When you take over failing businesses, you take over something where the identity is the losing business.
You have to come up against hurdles a few times before you realize what doesn’t work.
There’s no finish line for entrepreneurs. Being an entrepreneur is a life sentence.
Resources:
Who Not How by Dan Sullivan with Dr. Benjamin Hardy
10x Is Easier Than 2x by Dan Sullivan with Dr. Benjamin Hardy
My Plan For Living To 156 by Dan Sullivan | |||
| What Entrepreneurs Can Accomplish With An Open Mind, with Geoff Meyerson | 01 sept. 2026 | 00:28:05 | |
What does it take to build a company that grows without depending on you for every decision? In this episode, biotech entrepreneur Geoff Meyerson shares how failure, clear communication, and continual self-investment have helped him build a global business, empower his team, and create greater impact with less effort.
Here’s some of what you’ll learn in this episode:
Show Notes:
AI has had one of its greatest impacts in medicine, especially in pharmaceuticals and drug development.
Growth-minded entrepreneurs take on the next exciting opportunity, then grow themselves to become more valuable to the team they’re building.
Failure is a natural part of the entrepreneurial cycle that leads to breakthrough.
To move from failure to breakthrough, the entrepreneur leading the company must evolve their role.
One way to make an impact is to donate some of the money you make, but meaningful work can create a more direct impact in your day-to-day life.
When your work is meaningful, you know you’re making a difference even on the days that don’t go well.
Knowing what you want early in your entrepreneurial career is an advantage because the sooner you gain clarity, the sooner you can get there.
Whenever people are involved, challenges, misunderstandings, and things going wrong are inevitable.
Clear, honest, and consistent communication prevents small problems from becoming larger relationship issues.
Investing more time in your team enables the company to grow faster and allows you to accomplish more with less effort.
A Self-Managing Company® gives entrepreneurs the freedom to focus on higher-value opportunities rather than being pulled into day-to-day details.
The more entrepreneurs invest in themselves, the more likely they are to have higher-caliber conversations, relationships, and opportunities.
Resources:
Transforming Experiences Into Multipliers
The Entrepreneur’s Guide To Time Management
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| How Entrepreneurs Can Publish Books Without It Being A Chore | 12 août 2026 | 00:08:12 | |
Dan Sullivan used to write books the hard way: long, lonely hours at the keyboard. In this episode, he explains the small‑book production system he created in 2014—focused ideas, a repeatable structure, and an editorial team that lets him produce a new book every quarter—and shows how entrepreneurs can adopt the same approach.
Here’s some of what you’ll learn in this episode:
Show Notes:
You can choose to write only about ideas your clients have already paid you for and that are proven in the marketplace.
Long-term creative goals, like a book every quarter for 25 years, keep you active, productive, and future-focused.
Advertising taught Dan to write succinctly by getting a complete message across in just a few seconds or inches of space.
Strategic Coach® books are written specifically for Program members and for their associates who may want to join.
Every quarterly book follows the same structure, with eight chapters, an introduction, a conclusion, and a consistent layout.
Short, focused books can reveal which ideas deserve to become bigger, mass market books.
Writing a book entirely on your own is often slow, lonely work that doesn’t suit most entrepreneurs.
If you maintain your health, you can keep doing meaningful creative work for your entire lifetime.
When a company pays you to advise its people, your recommendations can be constrained by the organization’s agenda.
Most entrepreneurs get better results by collaborating with an interviewer or editor who can draw out their ideas.
When you’re stuck on a project, asking a capable team member to take over the “How” can instantly create momentum.
Resources: The 21st Century Agent by Dan Sullivan
The Entrepreneur's Guide To Time Management
Wanting What You Want by Dan Sullivan
Who Not How by Dan Sullivan with Dr. Benjamin Hardy | |||
| Why It’s Worth The Entrepreneurial Risk, with Maria Callahan | 22 juil. 2026 | 00:22:07 | |
Maria Callahan owns a tax advisory firm and has redesigned it around entrepreneurial freedom. Here, she shares how shifting from “professional accountant” to “entrepreneur,” pruning wrong-fit clients, and using Strategic Coach® tools helped her build a lean, right‑fit firm where tax season is calm, her time is protected, and the business supports the life she actually wants.
Here’s some of what you’ll learn in this episode:
Show Notes:
Professional accountants tend to get hardwired to believe there’s only one “right” way to do accounting.
Strategic Coach members recognize how their industry operates, but deliberately design businesses that operate in a way that makes sense for them.
Once you’re credentialed, you can choose to be an entrepreneur whose specialty happens to be accounting.
The joy of entrepreneurship is focusing on what you love doing, what you’re best at, and the clients you love working with.
Not every customer or client is right for you, and accepting that lets you eliminate wrong-fit work and stress from your business.
Sometimes the best move is to stop offering products or services that distract you from what you do exceptionally well.
Real leadership involves making time to think about your business, where it’s going, and who will be on the journey with you.
Focus Days™ are for money‑making activities, Buffer Days™ are for setup and support work, and Free Days™ are 24 hours with zero work.
Either you take Free Days intentionally, or your body will eventually force you to take them.
Doing everything yourself is one of the most exhausting and expensive habits an entrepreneur can have.
If you never challenge your own beliefs about work and success, you’ll never step outside the limits they create.
Strategic Coach members learn from each other because they’re in different industries but face remarkably similar challenges.
Resources:
The Entrepreneur's Guide To Time Management Who Not How by Dan Sullivan with Dr. Benjamin Hardy Tax-Free Wealth by Tom Wheelwright Transforming Experiences Into Multipliers The Gap And The Gain by Dan Sullivan with Dr. Benjamin Hardy | |||
| The Shift That Happens When You Commit To Your Best Work, with Jane Pegg | 02 juil. 2026 | 00:00:29 | |
Dr. Jane Pegg is a veterinarian specializing in dentistry and oral surgery, and her ambition led her to build an enterprise that includes both a hospital and a school. In this episode, Jane shares how she went from feeling unhappy in traditional jobs to doing only the work she’s best at and loves most.
Here’s some of what you’ll learn in this episode:
Show Notes:
Entrepreneurs learn at a very early age that they can’t just follow along; they have to create their own path.
Entrepreneurs create their own futures, and the best ones always see their futures as bigger than their pasts.
Problems are raw material for expanding the usefulness of your business.
If you do something only rarely, you have no ability to become truly proficient or truly exceptional at it.
If you don’t know where you want to get to, it doesn’t matter which way you go.
You won’t get any closer to your next goal by sitting still.
Entrepreneurs need the courage to say, “There’s no other option. This is what we’re doing.”
Strategic Coach thinking tools aren’t tied to a particular industry; they connect directly to your unique experience.
Entrepreneurs have to figure out for themselves what they want their main area of focus to be.
Resources:
Your Life As A Strategy Circle by Dan Sullivan | |||
| Not Being Normal Is Your Biggest Advantage, with Andy Howard | 10 juin 2026 | 00:20:21 | |
Andy Howard always knew he didn’t think like everyone else, and school confirmed it. Today, he runs Karuna Impact, a niche property business that converts underused commercial buildings into homes and channels a third of its profits to fight child bed poverty. Discover how Strategic Coach® helped Andy transform discomfort and loss into clarity, confidence, and a powerful freedom of purpose.
Here’s some of what you’ll learn in this episode:
Show Notes:
Many successful entrepreneurs don’t thrive in school, so they use their own experience as their real education.
Most coaching programs focus on goals and tactics; Strategic Coach focuses on expanding your freedom.
Freedom isn’t handed to you—you earn it through the entrepreneurial journey.
To be free in any area of life, you first need freedom over your time.
As you grow your personal freedom, you naturally create greater value for others.
For many entrepreneurs, work loses its energy once it feels routine.
Big opportunities often live in niches that most people overlook.
Social impact and company profitability aren’t mutually exclusive; a well-designed business can achieve both.
Strategic Coach thinking tools help you get crystal clear on your vision and the people needed to achieve it.
Every Program Coach is an entrepreneur, so they coach from real-world experience, not theory.
Finding a community of like-minded entrepreneurs makes it easier to take risks and pursue bigger freedoms.
Clarifying your freedom of purpose gives you the motivation to keep growing long after you’ve hit your initial goals.
Resources:
The 4 C’s Formula by Dan Sullivan
Who Not How by Dan Sullivan with Dr. Benjamin Hardy
The 4 Freedoms That Motivate Successful Entrepreneurs
Everything Is Created Backward by Dan Sullivan | |||
| Find Your Fellow Gritty, Courageous Entrepreneurs, with Eric Hansen | 20 mai 2026 | 00:32:34 | |
Eric Hansen built his business the hard way—decades of grit, risk, and going it alone. But he hit a ceiling he couldn’t break through by himself. In this episode, Eric shares how joining The Strategic Coach® Program helped him multiply his business, reclaim his time, and design a more balanced, purposeful entrepreneurial life.
Here’s some of what you’ll learn in this episode:
Show Notes:
When corporate executives meet, they share wins. When professionals meet, they discuss problems. When entrepreneurs meet, they trade stories about their biggest failures and comebacks.
Entrepreneurs routinely put themselves into situations where they have to grow as people in order to create the solutions they need.
Great entrepreneurs are always acquiring new capabilities, and that continual growth is what builds their confidence.
The most successful entrepreneurs can go through almost any kind of trouble and still find a way to come out stronger on the other side.
In the Strategic Coach® community, you never have to explain yourself because everyone has lived through their own version of the challenges you’re describing.
It’s a powerful advantage for a new entrepreneur to admit they don’t know everything and be open to learning.
Companies, like people, move through distinct phases of growth, and each phase demands a different kind of leadership.
When you’re staring down potential business ruin, you quickly discover who you are and what you’re really made of.
Grit is a crucial entrepreneurial capability that never shows up neatly on a resume and is almost impossible to judge on the surface.
Most small businesses don’t survive beyond their first few years, which makes staying power and resilience a serious competitive advantage.
The willingness to be vulnerable, especially after major setbacks, can become one of an entrepreneur’s greatest superpowers.
Resources:
The 4 C’s Formula by Dan Sullivan
Grit by Angela Duckworth
The 4 Freedoms That Motivate Successful Entrepreneurs
The Self-Managing Company by Dan Sullivan
From Strength to Strength: Finding Success, Happiness, and Deep Purpose in the Second Half of Life by Arthur C. Brook
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| The Scary Decisions That Fuel Top Entrepreneurs, with Zack Oliva | 29 avr. 2026 | 00:28:36 | |
From the start of his career, Zack Oliva has deliberately moved toward where he sees the next wave of growth. Now co-owner of a national energy law firm, he shares how he makes major career and business decisions, builds a focused niche, and uses entrepreneurial thinking to stay in the right position for long-term expansion.
Here’s some of what you’ll learn in this episode:
Show Notes:
Becoming a professional takes years of study, but becoming an entrepreneur starts with choosing to keep growing beyond your credentials.
Most professionals follow best practices, while entrepreneurs create their own rules and go where the future growth will be.
Entrepreneurs are people who want to grow.
Your personal growth as an owner sets the ceiling for how big and how fast your company can grow.
Choosing a growing niche creates a powerful platform to multiply opportunity.
Casting for roles, not hiring for generic jobs, helps you find A‑players who fit your vision and teamwork standards.
Treating your team members as whole people, not just employees, creates loyalty, creativity, and staying power.
A business becomes more valuable when it runs increasingly well without the founder at the center of everything.
Trusting your intuition is a learnable skill that gets stronger when you pay attention to past decisions and meaningful coincidences.
Entrepreneurship is largely a game of confidence, and protecting that confidence is one of your key responsibilities.
Strategic Coach thinking tools and workshops give entrepreneurs and teams a shared language that accelerates connection and progress.
Investing in your team’s development produces more creative, capable people who free you up for higher-level work and a fuller life.
Resources:
Casting Not Hiring by Dan Sullivan and Jeffrey Madoff
Who Not How by Dan Sullivan with Dr. Benjamin Hardy
10x Is Easier Than 2x by Dan Sullivan with Dr. Benjamin Hardy
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| Growing A Business Without Breaking Your Bond, with Kerby Skurat and Cristina Edelstein-Skurat | 08 avr. 2026 | 00:33:41 | |
When life partners become business partners, tension can quickly intensify—or multiply everything that matters. With the right tools and mindsets, that partnership can become extraordinary. In this episode, Kerby Skurat and Cristina Edelstein share how Strategic Coach® has helped them build a thriving business and a strong marriage at the same time.
Here’s some of what you’ll learn in this episode:
Show Notes:
Many entrepreneurial couples end up with an almost adversarial business relationship that spills into their personal life.
Unique Ability® gives each partner a clear lane, so “best with best” teamwork becomes possible instead of competitive.
Entrepreneurism usually shows up early in life and quickly becomes a lifelong way of operating.
Choosing the entrepreneurial path means you’ve opted out of the job market and into creating your own game.
Strategic Coach provides the structure, tools, and community that support this unique way of life.
There’s an art to staying in your lane, especially when both partners are strong‑willed and driven.
Every individual has a distinct way of creating results, and honoring those differences turns conflict into collaboration.
Real data, real statistics, and real projections give you the confidence to make clear decisions and smart adjustments.
A business can be big and profitable and still be the wrong one for you.
Shutting down a good company can be the smartest move if it frees you up for great opportunities.
Time away from your team, in a room with other entrepreneurs, often leads to the biggest strategic decisions.
Hearing other entrepreneurs’ success stories can inspire you to take action on your own goals.
Strategic Coach workshops create a thinking space where you can focus on what could be, not just what is.
Getting help at deeper personal levels, like marriage counseling, can dramatically improve your business teamwork.
Strategic Coach tools work just as well at home as they do in the office.
In a team of any size, the speed of the leader determines the speed of the pack.
When both partners are in the same coaching environment, it’s far easier to stay aligned on vision and decisions.
Resources:
Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage Everything Is Created Backward by Dan Sullivan The Millionaire Real Estate Agent by Gary Keller
Who Not How by Dan Sullivan with Dr. Benjamin Hardy
How To Sell Transformation Using This One Question
Do You Know What’s Keeping Your Clients Awake At 3 A.M.?
Your Life As A Strategy Circle by Dan Sullivan | |||
| How A Walk In The Woods Shaped A Life Of Freedom | 18 mars 2026 | 00:06:09 | |
As a six-year-old exploring the woods alone, Dan Sullivan discovered that freedom plus responsibility creates confidence, creativity, and self-trust. In this episode, he connects that childhood experience to the way entrepreneurs grow today—by choosing freedom over fear, embracing intelligent risk, and creating environments where exploration and imagination can thrive. Here’s some of what you’ll learn in this episode:
Show Notes:
Giving a child room to explore something a bit risky teaches them to take responsibility for their own safety and choices. When parents are ruled by fear, they overprotect their children and tightly organize every activity, unintentionally blocking growth. Constant surveillance and control erode a child’s sense of freedom and make independent decision-making feel dangerous instead of natural.
Being trusted to “go into the woods” on your own is an early version of entrepreneurial freedom: you decide, you act, and you own the consequences. Making up your own fun in unsupervised environments trains the same imagination entrepreneurs later use to invent offerings, markets, and business models. Today’s world isn’t objectively more dangerous than it was 75 years ago, but 24/7 media makes rare tragedies feel constant and personal. Dan’s parents made a conscious decision to tolerate risk in exchange for developing a strong, independent, and confident mind. That parental mindset mirrors great entrepreneurial leadership: you protect against true catastrophe but don’t smother initiative with control.
Overprotective environments create compliant rule followers, while freedom with responsibility creates self-managing value creators. | |||
| Turning Silence Into Your Secret Weapon For Sales | 25 févr. 2026 | 00:08:47 | |
In this episode, Dan Sullivan shares how one powerful question can transform any sales conversation. Instead of pitching, you invite prospects to imagine their bigger future and talk themselves into working with you. Learn how The R-Factor Question® builds instant trust, filters out wrong-fit clients, and makes every sales call about them, not you.
Here’s some of what you’ll learn in this episode:
Show Notes:
A great sales conversation starts long before you speak, with a trusted referral that pre-sells your credibility and lowers resistance. The R-Factor Question instantly signals that the conversation is going to be about the prospect’s future, not your offer or your agenda.
When you ask someone to imagine their life three years from now and describe what progress would make them happy, you shift them into possibility thinking.
The person who does most of the talking in a sales conversation is the one doing the buying, so let your prospect talk themselves into their future.
Silence after you ask the question is your best tool because it proves the question has landed and gives the prospect space to think deeply.
When a prospect openly shares their dangers, opportunities, and strengths in response, they’re demonstrating real trust and a desire for a relationship with you.
If someone refuses to answer The R-Factor Question, they’re telling you they don’t trust you, and the most productive move is to graciously end the conversation.
The first thing anyone truly buys in the marketplace is a relationship, long before they decide on a product, service, or program.
People don’t actually want your answers; they want better questions that help them discover their own best answers and next steps.
Asking questions you genuinely don’t know the answer to keeps you curious, keeps them engaged, and reveals what they really want to transform.
By focusing on their three-year future, you immediately differentiate yourself from every salesperson who is focused on this quarter’s sale.
A prospect who shares painful parts of their past or their failures with you is demonstrating deep trust, which is the foundation for any meaningful transformational work.
Knowing early that someone is not a fit protects your time, energy, and team so you can focus on clients who genuinely want your help.
Resources:
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| From Self Employed To Real Entrepreneur, with Jessica Christy | 04 févr. 2026 | 00:27:49 | |
Many entrepreneurs are technically “in business” but still trapped working for a relentless, 24/7 boss: themselves. In this episode, Dan Sullivan and Jessica Christy unpack what it takes to build a true entrepreneurial company instead. Hear how a painful team exodus became Jessica’s biggest growth catalyst and how clear core values, better leadership, and greater control over your life create a company you never want to retire from.
Here’s some of what you’ll learn in this episode:
Show Notes:
Most entrepreneurs aren’t running true companies yet; they’ve simply created a demanding job where they work for themselves.
When you’re self‑employed, your “boss” follows you everywhere—24 hours a day, 365 days a year—and is often tougher than any previous employer.
Being your own boss doesn’t automatically make you a good boss, especially for your team or for your future self.
The Four Freedoms at the heart of entrepreneurial motivation are freedom of time, money, relationship, and purpose, and true entrepreneurial companies are built to expand all four.
If you’ve designed a life and business you truly love, the desire to retire largely disappears because work is an expression of your purpose. When entrepreneurs get together, the most valuable conversations are about how they transformed failures and crises into breakthroughs, not just about their wins. The more you learn as an entrepreneur, the more aware you become of how much you don’t know, which keeps you curious, humble, and growth oriented.
People rarely leave “bad jobs” so much as they leave a lack of leadership; team members crave clear vision, accountability, and support from their boss.
Strong core values act as the navigating compass for your entire company, guiding who you hire, fire, promote, and partner with.
Resources:
The 4 Freedoms That Motivate Successful Entrepreneurs
The E-Myth Revisited by Michael E. Gerber
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| The Moment You Decide To Build Around What You Love, with Lior Weinstein | 14 janv. 2026 | 00:31:14 | |
If you’re good or great at everything you do, it can be hard to focus on the one thing you really should be doing. In this episode, Lior Weinstein shares how he learned to identify and strengthen what’s most important to him in both his business life and his personal life.
Here’s some of what you’ll learn in this episode:
Show Notes:
You’re born with a Unique Ability®—the activity you’re energetically drawn toward and can’t get enough of doing.
Being good—or even exceptional—at something doesn’t automatically make it emotionally fulfilling.
If you’re a non-entrepreneur, someone else owns your time and controls your activity.
There’s a common misconception that entrepreneurs are motivated only by money.
The “Four Freedoms” that entrepreneurs seek are freedom of time, money, relationship, and purpose.
Struggling as a parent isn’t a sign of failure—it’s a sign that you care deeply.
What looks like quitting from the outside may simply be the decision to choose a different path.
If you’re reflecting on a bad decision, that means you survived it.
Entrepreneurs often underestimate the value of their own intuition.
If you have the money to solve the problem, you don’t have the problem.
Resources:
“The 4 Freedoms That Motivate Successful Entrepreneurs”
Who Not How by Dan Sullivan with Dr. Benjamin Hardy | |||
| Have The Courage To Outgrow Your Own Company, with Colson Steber | 24 déc. 2025 | 00:21:29 | |
When your business success turns into a personal trap, what’s the way out? In this episode, market research entrepreneur Colson Steber shares how committing to a bigger future, installing the right structure, and transforming his leadership turned an overworked owner into a focused, confident entrepreneur with a thriving, growth-focused team.
Here’s some of what you’ll learn in this episode:
Show Notes:
Every successful entrepreneur creates a powerful story about who they are and the future they’re committed to.
Real entrepreneurial growth starts when you commit to a bigger result long before you have the capability to achieve it.
Courage is the bridge between commitment and capability, and it often lasts longer and feels harder than you expect.
If you insist on being the central problem solver for everything, your successful company quickly becomes a trap.
Installing a proven operating system like EOS® gives your company structure so you can stop doing everything yourself.
The right structure turns a grinding, 70-hour-a-week survival business into a Self-Managing Company® that supports your life.
Your Unique Ability® gains value as you narrow your focus and design the rest of the company around supporting it.
Intense preparation and consistent routines let you show up exactly right in the rare moments where you create 50 percent of the value.
Culture becomes an asset when your team members are gaining confidence, growing their skills, and actually enjoying their work.
Healthy exits—where people move on to bigger futures with your support—are a sign your company is set up for freedom, not dependence.
Entrepreneurial timelines are always aggressive, but beating the market still counts as winning even when it feels “too slow.”
Every entrepreneur’s story is unique.
Strategic Coach gets you thinking about the right things at the right time.
Resources:
The 4 C’s Formula by Dan Sullivan
The Self-Managing Company by Dan Sullivan
What Free Days™ Are And How To Know When You Need Them
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| The Secret Behind Every Great Entrepreneurial System, with Kelly Knight | 03 déc. 2025 | 00:29:12 | |
Ever wonder what sets thriving businesses apart? In this episode, Dan Sullivan and Kelly Knight share how strong company systems and personal growth go hand in hand for entrepreneurs. Learn why finding the right people, embracing risks, and focusing on core values lets you solve almost any problem—and why successful companies and individuals both need solid operating systems to keep growing.
Here’s some of what you’ll learn in this episode:
Show Notes:
An entrepreneur needs two key operating systems—one for running the company and one for running their own life and personal growth.
Your passion is often the secret ingredient for long-term success because it’s what sets you apart—and keeps you moving.
Growth comes from leaning into risks and staying open to new possibilities.
You can’t win every time, but you’ll learn more from setbacks than from any formal education.
Don’t waste time worrying about what might go wrong in the future; stay focused on what you can control now.
Turning losses into recoveries energizes your team and inspires loyalty.
Rapid growth always brings new challenges; expect change and meet it head on.
Finding your people—the team that truly shares your values—is an ongoing process worth obsessing over.
When you put the right people in the right seats, everything else in your company starts to click.
Resources:
Thinking About Your Thinking by Dan Sullivan
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| Rekindle Your Entrepreneurial Spark, with Tricia Wingerter | 12 nov. 2025 | 00:22:04 | |
When entrepreneurs retire from their businesses, it doesn’t always result in the freedom they imagined. In this episode, Tricia Wingerter shares why structure, teamwork, and purpose matter just as much after retirement—and how discovering your Unique Ability® and staying in contribution aren’t just good for business, but for your mind, energy, and happiness too.
Here’s some of what you’ll learn in this episode:
Show Notes: The Strategic Coach® Program allows already ambitious people to become more ambitious.
Choosing work you love and do best keeps your brain sharp, engaged, and full of energy.
Spot someone doing outstanding work? Acknowledging and celebrating it is a sign of real leadership.
Retirement doesn’t have a set age or template—your path is your own.
All of your problems, discouragements, and heartaches are great opportunities in disguise.
When entrepreneurs stop growing and contributing, boredom sets in fast.
Retirement often feels very different, and sometimes much emptier, than most entrepreneurs expect.
Too much unstructured time can leave even the busiest people restless or blue.
Discovering and honoring your Unique Ability® validates what you do best and brings energy back to your work.
There’s no rulebook for when or how to step back—keep growing as long as you want to grow.
Structure, teamwork, and deadlines give meaning and momentum to day-to-day life, even after “retirement.”
Staying focused in your Unique Ability isn’t just good for your business, it keeps your mind fresh and your purpose strong.
Fulfillment comes from contribution, not withdrawal. When you feel lost or bored, helping others and pursuing your mission can reignite your spark.
Valuing your strengths, asking others for help, and building a team you trust makes leadership a richer, more collaborative adventure.
There’s no one way for entrepreneurs to age; finding purpose every day is the true marker of success.
Resources:
How To Foster A Longevity Mindset & Reap The Benefits
My Plan For Living To 156 by Dan Sullivan
Who Not How by Dan Sullivan with Dr. Benjamin Hardy | |||
| Break The Mold And Build Something Better, with Kevin Dick | 22 oct. 2025 | 00:26:06 | |
Are you ready to break through your next ceiling? In this episode, Dan Sullivan and Kevin Dick reveal how boosting your energy, surrounding yourself with growth-minded people, and structuring your time unlocks new levels of success. Learn how resilience, community, and self-belief help entrepreneurs thrive—especially when the market gets tough.
Here’s some of what you’ll learn in this episode:
Show Notes:
Entrepreneurs hit ceilings when their environment isn’t pushing them toward bigger goals.
Raising your goals demands greater capability from your team, not just yourself.
Breakthroughs are most likely during market crises, if you structure your time and attention to seize new opportunities.
Independence only works if you build a truly great company around yourself.
Entrepreneurial energy and resilience are shaped by who you surround yourself with every day.
Being around ambitious, positive people makes growth contagious.
You can reinvent yourself in times of adversity if you stay proactive and open to change.
The first year at Strategic Coach is about personal growth; after that, it’s about scaling your business practice.
Introspection is an entrepreneur’s secret weapon for overcoming major challenges and bouncing back from setbacks.
Your brain is wired to pursue what you focus on—feed it bigger goals, not limitations.
Self-belief matters more than anything, and it’s a daily discipline, not something that happens by luck.
Building a community with your clients creates trust, accountability, and lasting business success.
Even setbacks, mistakes, and crisis moments are raw material for entrepreneurial growth and transformation.
Resources:
Who Not How by Dan Sullivan with Dr. Benjamin Hardy
The Gap And The Gain by Dan Sullivan with Dr. Benjamin Hardy | |||
| Why Extraordinary Leaders Outperform Resumes, with Alec Broadfoot | 01 oct. 2025 | 00:27:33 | |
Are you still hiring from a stack of résumés, or are you building a team designed for exponential growth? In this episode, VisionSpark CEO Alec Broadfoot shares hard-won lessons on hiring, leadership, and entrepreneurial freedom. Discover why looking beyond the résumé and investing in the right people leads to a business—and a life—filled with fresh possibility and confidence.
Here’s some of what you’ll learn in this episode:
Show Notes:
The real breakthrough for entrepreneurs happens when they choose a trusted leader who effortlessly turns their vision into reality.
The best leaders think fast on their feet, act with integrity, connect with people, and bring ideas to life—qualities you’ll rarely see listed on a résumé.
Choosing the wrong person for a key leadership role can set your company back in ways that aren’t just expensive, but can ripple through every area of your business.
Most resumes contain exaggerations or outright lies, so real clarity comes from digging deeper and looking beyond what’s on paper.
Settling for the “best available” instead of the “best possible” leads to constant turnover and limits the energy inside your organization.
Want to find real talent? Use thoughtful assessments and ask purposeful questions to discover what makes a candidate truly unique.
It’s easy to let empathy drive hiring decisions, but the most lasting impact comes from putting your company’s bigger future first.
True leaders inspire, hold people to higher standards, and create teamwork that lasts.
If you want more time, energy, resources, and meaningful relationships, start by freeing yourself up to do what you’re uniquely great at.
Letting great managers take the reins makes space for bigger breakthroughs and builds a company that runs without constant oversight.
Getting clear about what you want in your company and your team is the first step toward attracting the clients, partners, and opportunities that matter most.
The bigger your pool of candidates and the more objective your tools, the more likely it is that you’ll discover a perfect match for your team.
Putting all your focus on one client can leave your business vulnerable, so keep creating new value and broadening your reach.
Scaling up is easier when you know what you’re uniquely best at and rely on experts to cover the rest.
Every hiring decision either multiplies the possibilities for your future or creates a barrier to the freedom you’re working toward.
Resources:
The 4 Freedoms That Motivate Successful Entrepreneurs
What Is A Self-Managing Company®?
Time Management Strategies For Entrepreneurs (Effective Strategies Only)
Hiring Your Right #2 Leader by Alec Broadfoot
| |||
| How To Win The Battle For Attention | 10 sept. 2025 | 00:07:32 | |
What if the key to differentiation isn't about your product, but your perspective? Dan Sullivan reveals how to escape the crowded marketplace by shifting your focus from your needs to your clients' futures. Learn the powerful question that instantly creates partnership and makes you the most valuable person in the room.
Here’s some of what you’ll learn in this episode:
Show Notes:
Stating goals as needs puts entrepreneurs in a position of asking for permission rather than leading with confidence.
Bold goals are vivid pictures of yourself in the future operating at a higher level.
State your ambitions based on what you truly want, not just what you think you need.
Modern uncertainty means that seeing clearly beyond the next 90 days is difficult, so it’s important to focus on shorter time frames and long-term vision.
Your entire future lies in helping your customers and clients achieve their own futures.
The real competition is not for market share, but for a person’s time and attention.
Every entrepreneur can offer clients something truly unique that nobody else can provide.
Entrepreneurs who make every conversation about the other person hold their attention and differentiate themselves for the long term.
Maintaining calm confidence in your own future lets you focus on creating breakthroughs for others.
Traditional advertising talks about the seller, but true impact comes from asking clients about their future goals.
Strong partnerships are built by consistently helping top clients clarify and expand their future goals together.
Entrepreneurial growth is a continuous process across 100 quarters, fueled by a commitment to others’ futures.
Strategic Coach’s unique value is opening clients’ eyes to new possibilities through insightful questions, not prescribed solutions.
Resources:
Wanting What You Want by Dan Sullivan
The D.O.S. Conversation® by Dan Sullivan | |||
| Four Signs You Were Born To Be An Entrepreneur | 20 août 2025 | 00:08:04 | |
Can you spot entrepreneurial traits in yourself or in your children? In this episode, Dan Sullivan reveals the telltale signs of a true entrepreneur, from early money-making initiatives to a deep craving for freedom. Learn why credentials pale in comparison to creative shortcuts and why results (not methods) are what set entrepreneurs apart in every stage of life and business.
Here’s some of what you’ll learn in this episode:
Show Notes:
Many entrepreneurs show entrepreneurial instincts as early as age 10 or even younger.
A key early sign is wanting to control your own money-making, even before adulthood.
Entrepreneurs often find working for others unfulfilling once they realize their earning potential is directly tied to their ambitions.
The money an entrepreneur makes is just a function of their ambitions, skills, and usefulness.
There’s no single personality type or special skill that makes someone an entrepreneur.
Freedom is always more important to entrepreneurs than security.
The true reward for entrepreneurism isn’t money itself but the freedom it provides.
It’s commonly believed that advanced degrees or credentials are needed for business, but many entrepreneurs prove otherwise.
Entrepreneurs are always creating shortcuts for themselves and getting paid for creating shortcuts for others.
Entrepreneurs live in a world where the only thing that matters is results, not the methods used to achieve them.
Resources:
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| How Your Worst Struggles Become Your Greatest Strengths, with Jacob Emery | 30 juil. 2025 | 00:29:04 | |
Do you see adversity as fuel for your biggest ambitions or as an obstacle to overcome? In this episode, Jacob Emery reveals how authentic community, powerful partnerships, and daily habits transformed his journey from chaos to high achievement. Discover how Strategic Coach® sparked his shift from misfit to visionary—so you can unlock your own greatness too.
Here’s some of what you’ll learn in this episode:
Show Notes:
Great entrepreneurs embrace their misfit qualities to stand out and succeed.
At Strategic Coach, you’re free to be your whole self—authenticity comes first.
Everyone at Strategic Coach is open, honest, and genuinely committed to growth.
Entrepreneurs in The Strategic Coach® Program don’t fit into standard boxes; they create their own path.
You have the power to change your environment.
You can expedite your journey and that of your team members through partnership.
Sometimes, a single win can reshape who you are and what you believe is possible.
Achieving a big goal often reveals an even greater level to aspire to.
When facing a new project, focus on finding the person who would excel at—and truly enjoy—doing it rather than worrying about how to do it yourself.
When you understand what a perfect day looks like, then you understand what you actually want out of life.
Whatever you focus on, positive or negative, will grow.
Strategic Coach allows you to see exactly where you are in your entrepreneurial journey.
Your journey speeds up when you make the most of teamwork.
Living with intention, gratitude, and daily standards builds lasting momentum.
Resources:
The Iron & Infrastructure Podcast
Who Not How by Dan Sullivan with Dr. Benjamin Hardy The 4 Freedoms That Motivate Successful Entrepreneurs
The Entrepreneur's Guide To Time Management
Thinking About Your Thinking by Dan Sullivan
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| Mastering The Shift From Chaos To Clarity, with Sasha Tripp | 09 juil. 2025 | 00:27:10 | |
What separates entrepreneurs who collapse under pressure from those who come back stronger? Sasha Tripp—a real estate entrepreneur who survived financial disaster, market crashes, and personal crises—shares how she transformed adversity into her greatest breakthrough. Discover the mindset shifts that helped her lead with resilience and rebuild her business, and how Strategic Coach® gave her the tools to turn chaos into clarity.
Here’s some of what you’ll learn in this episode:
Show Notes:
True entrepreneurship is tested in the valleys, not just the peaks.
You can’t tell if someone's a really great entrepreneur in the best of times because they have a lot of supports in place.
The 4 C’s Formula®—Commitment, Courage, Capability, and Confidence—is the foundation of overcoming any challenge.
It requires courage and commitment to gain new capabilities and confidence.
Confidence feels good. Courage feels lousy.
If there are going to be problems in the marketplace, residential real estate is where it shows up first.
When everything falls apart, your mindset determines whether you rebuild or retreat.
Entrepreneurship isn’t about avoiding risk; it’s about managing fear while moving forward.
Entrepreneurs have the freedom to pivot and change when it makes the most sense to do so.
If you don’t have the answer yet, it might be that you haven’t thought of the right question.
Strategic Coach isn’t about tactics; it’s about training yourself to ask better questions.
Strategic Coach is a community of unbiased people you can talk to about your challenges.
You can want what you want. You don’t have to justify it.
Your business should fit your life, not the other way around.
The fastest way to grow isn’t working harder, it’s thinking differently.
Resources:
The 4 C’s Formula by Dan Sullivan
10x Is Easier Than 2x by Dan Sullivan with Dr. Benjamin Hardy
Who Not How by Dan Sullivan with Dr. Benjamin Hardy
The Gap And The Gain by Dan Sullivan with Dr. Benjamin Hardy
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| A Marketing Masterclass, with Dan Sullivan, Joe Polish, Dean Jackson, and Mark Young | 18 juin 2025 | 00:55:40 | |
Business coach Dan Sullivan and marketing and advertising geniuses Joe Polish, Dean Jackson, and Mark Young have all been friends and business colleagues for years. Now, they’re teaming up as the Super Partners for a very special podcast episode where they talk about what marketing really means and provide examples of elegant ideas that entrepreneurs can use to better engage their audiences.
Here’s some of what you’ll learn in this episode:
Show Notes:
Everyone who has a business is going to have to do marketing and selling.
One elegant idea is worth more than 1,000 semi-good ideas.
Perfect has become the enemy of good.
Anything you put in front of somebody is marketing.
Only the hungriest fish snap at the crappiest bait.
Once you figure out marketing, it's the ultimate leverage.
Marketing is the aggregate of all the steps you take to go from somebody not knowing you all the way to them being engaged in a relationship with you.
Once you figure out a marketing algorithm, it works again and again.
You can create control in your future if you learn how to put a message out there that causes people to want to give you money.
There are businesses that die of starvation, and there are businesses that die of indigestion.
The average person receives between 5,000 and 24,000 advertising messages daily.
Part of sales is just connecting with someone.
People don't buy from you because they understand what you do. People buy from you because they feel understood.
Dan’s definition of selling is getting someone intellectually engaged in a future result that's good for them and getting them to emotionally commit to take action to achieve that result.
Resources:
Video: “Is Selling Evil?” by Joe Polish
Who Not How by Dan Sullivan and Dr. Ben Hardy
The Gap And The Gain by Dan Sullivan and Dr. Ben Hardy
10x Is Easier Than 2x by Dan Sullivan and Dr. Ben Hardy
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| Why The Best Business Decisions Happen When You’re Not Working, with Todd Ellis | 28 mai 2025 | 00:26:17 | |
What if taking more time off could actually grow your business? Todd Ellis, a financial advisor and Strategic Coach® veteran, shares how a 15-day sailing voyage—completely unplugged—taught him the power of taking time off. Discover why stepping away to develop new skills builds confidence, strengthens your team, and fuels unexpected growth. The secret? A Self-Managing Company® that thrives when you disconnect.
Here’s some of what you’ll learn in this episode:
Show Notes:
The more free time you take, the more your income will grow.
Taking free time flies in the face of workaholic culture, where burnout is worn as a badge of honor.
Gaining a new capability gives you a new sense of confidence.
To take time off, you must have a company that can develop and grow while you’re away.
Once you have your own company, you get to decide how you’re going to serve the public.
Many people measure their success by how many clients they have, but having fewer clients allows you to really invest in yourself.
Taking a break from technology allows you to be with your own thoughts and experience what’s around you.
A Free Day™ is a 24-hour period that's uninterrupted by any work-related activities.
When you step inside Strategic Coach, you get to be surrounded by like-minded entrepreneurs who are eager to support your growth.
Entrepreneurs share common issues, but every entrepreneur is unique.
Resources: How Free Days Keep You On Your Side Of “The Line”
What Is A Self-Managing Company®?
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| Break The Rules, Get Results, And Get Paid, with André Brisson | 07 mai 2025 | 00:26:16 | |
What if the traits you’ve been told are disadvantages are actually your “unfair” advantages? In this episode, Dan Sullivan and engineer-turned-ADHD-advocate André Brisson reveal how entrepreneurs thrive by rewriting the rules—not following them. Learn why your unique way of thinking is your greatest asset and how to build a business (and life) that rewards it.
Here’s some of what you’ll learn in this episode:
Show Notes:
Entrepreneurs are shortcut creators—your ability to bypass inefficiencies is what makes you invaluable.
The systems that frustrate you exist because most people prioritize rules over results.
The real trick for entrepreneurs is to break the rules and get paid for the shortcuts they create.
Everything that works in your life is the result of having created a new solution for yourself. If things don’t work, it’s because you're trying to fit into someone else’s system.
What you do and the way you do it is the center of your life, and you can keep expanding that throughout your entire career.
Your Unique Ability® isn’t just what you’re good at—it’s what energizes you while delivering exponential value.
Once you decide that the way you do something is the right way for you to do it, you’ll find the customers and clients who appreciate that.
If you’ve been trained to do things a certain way, you might get stuck in that way of solving problems.
As long as you’re continually hitting a new Ceiling of Complexity™, you know you’re growing.
Freeing up your time to work at a higher level is a lot of fun.
Underutilized and overutilized strengths are actually weaknesses.
Resources: | |||
| How To Scale Your Business Without Burning Out, with Nicole Serena | 16 avr. 2025 | 00:27:20 | |
Do you struggle with scaling your business because you’re still doing everything yourself? In this episode, healthcare entrepreneur Nicole Serena shares how she shifted from solopreneur to CEO by implementing Strategic Coach® lessons—delegating to experts, focusing on her unique skills, and adopting an abundance mindset—and how she 10x’d her business without burning out or sacrificing innovation.
Here’s some of what you’ll learn in this episode:
Show Notes:
AI has revolutionized healthcare, delivering results in minutes instead of months.
Strategic Coach teaches entrepreneurs to focus on their strengths and build teams for the rest.
Doctors can’t compete with patients who self-educate via social media.
Healthcare is largely a disease-management industry, not a wellness system.
Canada’s healthcare system is fragile—but also ripe for innovation.
Entrepreneurship can be isolating without the right peer support.
If you’re busy trying to be an expert at everything, you may miss out on critical opportunities.
Delegation frees up mental space for creativity and strategy.
It’s important to unplug and recharge so that you can be there for your clients, your team, and your community.
Your Unique Ability® is your superpower—what only you can do exceptionally and joyfully.
Leading a team can be scary, especially for first-time entrepreneurs.
Strategic Coach connects entrepreneurs to accelerate learning and growth.
Resources:
Who Not How by Dan Sullivan and Dr. Benjamin Hardy
Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage
Time Management Strategies For Successful Entrepreneurs (Successful Strategies Only) | |||
| Unlocking The Entrepreneurial Brain, with Amber Swope | 26 mars 2025 | 00:35:43 | |
Can ADHD be a business advantage? In this episode, Amber Swope shares how embracing her ADHD has fueled her entrepreneurial success, transforming challenges into creative strengths and business opportunities. Listen now to discover how leveraging your unique gifts can revolutionize your approach to entrepreneurship and unlock new paths to success!
Here’s some of what you’ll learn in this episode:
Show Notes:
Different people experience ADHD differently.
Nearly half of Strategic Coach members have ADHD.
ADHD provides a unique perspective on complex situations.
It’s unrealistic to be good at everything (and a waste of energy to try).
It might be that no matter how hard you try, you’ll never be successful at certain activities. (And that’s okay.)
Once you understand your ADHD, a world of possibilities opens up to you.
If you feel like a failure, it might simply mean you're engaging in activities your brain isn't wired for.
It’s not enough to know something. You have to share it.
When everyone’s on the same page, everyone has a better experience.
For some people with ADHD, it can be a struggle to do things that other people find easy.
Adults with ADHD are 60% more likely to be fired.
Once you know you have ADHD, you can stop spending energy masking it and start embracing your uniqueness.
You create more opportunities when you empower yourself.
Resources:
Time Management Strategies For Entrepreneurs (Effective Strategies Only) | |||
| Elevate As An Entrepreneur With Every Word You Say, with Deirdre Van Nest | 05 mars 2025 | 00:25:09 | |
Deirdre Van Nest teaches entrepreneurs and subject matter experts how to become high-performance, high-impact speakers, storytellers, and content creators so they can increase not only their income, but their influence and their impact on the lives of others. In this episode, Deirdre shares how she’s found business success and happiness in helping her fellow entrepreneurs increase their effectiveness.
Here’s some of what you’ll learn in this episode:
Show Notes:
Resources:
The Self-Managing Company by Dan Sullivan
The Entrepreneur’s Guide To Time Management
Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage | |||
| How Top Entrepreneurs Turn Obstacles Into Opportunities, with Patti Mara and Colin Sanburg | 12 févr. 2025 | 00:30:01 | |
Are you overwhelmed by the financial side of your business? In this episode, Patti Mara speaks with Colin Sanburg, founder of FinElevate, about the rise of fractional CFOs and how they empower entrepreneurs to focus on their strengths. Discover how these experts streamline financial operations and drive profitability, transforming challenges into opportunities for growth.
Here’s some of what you’ll learn in this episode:
Show Notes:
If an entrepreneur isn’t closely monitoring their financials, they’re likely just wasting time.
No matter how skilled you are in a specific area, you need outside perspective.
Not every aspect of business suits every entrepreneur.
People are happy to offload parts of their businesses that they don’t like working in.
A better understanding of your metrics can help you structure your business for increased productivity.
The right players want the metrics of success because they want to win.
Taking action does tremendous things for your psyche.
Top team members are unlikely to stay if they can’t access accurate metrics to evaluate their performance.
You can’t be your own sounding board.
The only sustainable way to build an entrepreneurial business is to base it on the entrepreneur's strengths and weaknesses.
Much of the financial aspect of your business relies on discipline.
People are more likely to engage with a clear reflection of their hard work.
If you measure it, you can manage it. If you can manage it, you can improve it.
If a team member sees a disconnect between lead measures and lag measures, they’ll disengage completely.
Once you focus on a small set of key metrics, you'll be surprised at how much more efficient you become.
Resources:
Who Not How by Dan Sullivan and Dr. Benjamin Hardy
The Obstacle Is the Way by Ryan Holiday
The Gap And The Gain by Dan Sullivan and Dr. Benjamin Hardy
Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne | |||
| Every Entrepreneur Is An IP Company, with Kary Oberbrunner and Chad Johnson | 22 janv. 2025 | 00:23:38 | |
In this episode, Kary Oberbrunner reveals essential strategies for entrepreneurs on publishing their first book and protecting intellectual property. Recorded at the inaugural CoachCon event in May 2024, Kary discusses his innovative IP-protection app with business coach Chad Johnson. Listen now to discover how these tools can streamline your processes and empower your entrepreneurial journey.
Here’s some of what you’ll learn in this episode:
Show Notes:
Resources:
Extraordinary Impact Filter by Dan Sullivan
What Is A Self-Managing Company®?
Entrepreneurial Operating System®
Who Not How by Dan Sullivan and Dr. Benjamin Hardy
What Free Days™ Are And How To Know When You Need Them
How to Win a Heart: One Man’s Adventure in Finding and Winning His Life-Long Love by Chad Johnson | |||
| From ADHD To Entrepreneurial Excellence, with Molly Thompson | 01 janv. 2025 | 00:42:34 | |
Molly Thompson is an entrepreneur specializing in creating simple solutions to very complex problems, resulting in transformational impact. When she found that what she was doing wasn’t working anymore, Molly went to a psychologist and discovered she had ADHD. In this episode, Molly shares how she’s regained her focus, discovered her entrepreneurial superpowers, and found business success.
Here’s some of what you’ll learn in this episode:
Show Notes:
Resources: | |||
| Chasing Dreams Through Entrepreneurial Drive, with Stacey Hanke | 11 déc. 2024 | 00:33:53 | |
Stacey Hanke grew up on a dairy farm in central Wisconsin. For over two decades now, she’s been providing executive mentoring and helping sales professionals become more influential. In this episode, Stacey shares how she applied what she observed growing up on the farm to running an entrepreneurial business.
Here’s some of what you’ll learn in this episode:
Show Notes:
Strategic Coach thinking tools are like plants. They’re planted in your brain, and they develop at different rates.
All growth is compounded growth.
If you have entrepreneurial drive, you can decide that the sky’s the limit.
If you want entrepreneurism in your life, you have to choose what you do appropriately.
Having purpose becomes more important as you get older.
Communicating with influence is a process of constant development and has to be consistent.
How we show up and interact with others determines who’s in our circle, the businesses we run, and the money in our pockets.
People are finally understanding the power of communication because there are now so many different mediums that we're trying to influence people through.
Communication is the core of everything you do, no matter what industry you’re in.
It doesn’t matter what you know if you can’t communicate it effectively.
Feeling influential and confident doesn’t always translate to how you’re actually perceived.
How smart you are doesn’t determine how influential you are either.
Before we can change anything in our lives, we have to be self-aware.
When you reach a certain point in your career, people are going to stop telling you the truth and start telling you what they think you want to hear.
If you don’t demonstrate consistency, people question whether you’re trustworthy.
How you communicated years ago might not work for where you are now.
What is common sense is not common practice.
It’s important to get comfortable with being uncomfortable because the minute you understand the discomfort, growth will happen.
Resources:
Tool: The Positive Focus®
Blog: What Free Days Are, And How To Know When You Need Them | |||
| From Plane Crash To A New Purpose, with Dave Sanderson | 20 nov. 2024 | 00:24:35 | |
Through speaking engagements, webinars, coaching, and books, Dave Sanderson helps people understand how to embrace their uncertainty so they ignite opportunity. In this episode, Dave, who was the last passenger on the plane crash known as the “Miracle on the Hudson,” shares how that incident served as a wake-up call that transformed his approach to business—and life.
Here’s some of what you’ll learn in this episode:
Show Notes:
Resources:
Blog: The Four Freedoms That Motivate Successful Entrepreneurs
Book: From Turmoil to Triumph by Dave Sanderson
Tool: The Impact Filter™ | |||
| Step Off The Hamster Wheel To Find True Freedom, with Nicholas Schwarz | 30 oct. 2024 | 00:23:04 | |
Nicholas Schwarz became an entrepreneur because he was lacking the Four Freedoms of Time, Money, Relationship, and Purpose. Now, Nicholas runs a company where he helps his clients expand those Four Freedoms for themselves. In this episode, Nicholas shares how he’s gone from working in a job he didn’t like to becoming a happy entrepreneur.
Here’s some of what you’ll learn in this episode:
Show Notes:
Entrepreneurs become entrepreneurs for the sake of freedom.
The real freedom that allows all the other freedoms to happen is being able to control your time.
Strategic Coach® members have the ability to actually arrange their life the way they want it.
The Freedom of Money isn’t the most important freedom.
Risk is always perceived as something negative, while uncertainty gives the possibility of something positive happening.
Sometimes, we stumble on rocks we put down ourselves.
Entrepreneurs who use Strategic Coach tools carve out a lot of time for themselves.
The Strategic Coach community is very helpful both as a sounding board and as an emotional support group.
Being your own boss has pros and cons, but the flexibility is worth it.
What you do as an entrepreneur is sometimes very lonely.
Talking about your entrepreneurial successes and challenges resonates more with someone who’s also gone through the whole process.
Resources:
Article: “The 4 Freedoms That Motivate Successful Entrepreneurs”
Who Not How by Dan Sullivan with Dr. Benjamin Hardy
Article: “What Free Days are, And How To Know When You Need Them”
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| AI Strategies To Empower Lifelong Entrepreneurs, with Joe Stolte | 09 oct. 2024 | 00:16:26 | |
Joe Stolte is an entrepreneur working at the crosshairs of marketing and artificial intelligence. His company, Daily.ai, uses machine learning to help thought leaders and small brands build AI-automated email newsletters. In this episode, he explains how his company supports clients in achieving business success and talks about the business lessons learned from his company’s early days. Here's some of what you'll learn in this episode:
Show Notes: When it seems everything out there is negative, what grabs your attention is the stuff that’s positive. It’s a win-win to partner with people who already have a marketplace of your potential clients. An entrepreneur doesn’t have to be the one with the idea. If you focus only on customers that are a good fit for your company, they’ll refer you to other people. ChatGPT has given people a taste of the exponential power behind machine learning and AI. If you get your clients their desired outcomes, the outputs don’t really matter. During tough times, you have to manage your expectations. You know you always need to get better, even during good times. Ads almost always get less than 50% conversion. Anything in excess becomes its opposite. Links: Who Not How by Dan Sullivan and Ben Hardy | |||
| Bold Moves Lead To Big Wins For Entrepreneurs, with Lisa Larter | 16 sept. 2024 | 00:17:12 | |
Lisa Larter has a strategic marketing firm, providing consulting services around strategy and business advisement. Like many entrepreneurs, Lisa started off thinking she had to do everything herself. In this episode, she shares the wisdom she’s gained from using her growth mindset to gain continual business success.
Here’s some of what you’ll learn in this episode:
Show Notes:
The entrepreneur’s main capability is vision.
There are many talented people who don’t have a purpose or a vision for using their talents.
A lot of people understand sales and profit, but they don't understand cash flow and the timing and movement of money.
Meet as many of the right people as you can that you want to do business with.
People should aim to have a baseline—a certain amount of cash they want to carry in their business—and do whatever they can to avoid going below that number.
Entrepreneurs want freedom in their lives. And money buys you freedom.
Every entrepreneur needs some type of mentor, coach, or advisor that they can talk to when they have difficult things going on.
You will cap your potential if you don't learn how to lead and build a team.
If you’re entrepreneurial and you have a dream, it doesn't matter what your background or education is.
Resources:
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| The Power Of Taking Time Off For Business Success, with Judi Paré | 28 août 2024 | 00:26:06 | |
Judi Paré is a real estate developer dedicated to building affordable homes. When Judi began her entrepreneurial journey, she didn’t know what boundaries to set in order to maximize her productivity. In this episode, Judi shares some of the changes she’s made, and the business success and growth she’s achieved as a result.
Here’s some of what you’ll learn in this episode:
Show Notes:
There is massive a shortage of homes across Canada, especially affordable homes.
Strategic Coach takes a resource called an entrepreneur from a lower level of productivity to a higher level of productivity.
In order to grow the company, you have to free up the entrepreneur.
In most cases, when an entrepreneur is stuck, they’re approaching their role as though they work for a corporation.
It's important to step away from your business because when you come back, you're able to be so much more productive.
The important ideas that come out of Strategic Coach workshops don’t necessarily all happen in the workshop room.
You’re never too old to learn.
Right now, in Hamilton alone, there are up to 8,000 people waiting for suitable housing.
People want to live where they work and people want to buy homes where they work.
Resources:
Book: Who Not How by Dan Sullivan and Dr. Benjamin Hardy
Blog: What Free Days Are, And How To Know When You Need Them
Blog: The 4 Freedoms That Motivate Successful Entrepreneurs
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| What Marketing Really Means, And How Entrepreneurs Should Use It, with Joe Polish, Dean Jackson, and Mark Young | 07 août 2024 | 00:55:55 | |
Business coach Dan Sullivan and marketing and advertising geniuses Joe Polish, Dean Jackson, and Mark Young have all been friends and business colleagues for years. Now, they’re teaming up as the Super Partners for a very special podcast episode where they talk about what marketing really means and provide examples of elegant ideas that entrepreneurs can use to better engage their audiences.
Here’s some of what you’ll learn in this episode:
Show Notes:
Everyone who has a business is going to have to do marketing and selling.
One elegant idea is worth more than 1,000 semi-good ideas.
Perfect has become the enemy of good.
Anything you put in front of somebody is marketing.
Only the hungriest fish snap at the crappiest bait.
Once you figure out marketing, it's the ultimate leverage.
Marketing is the aggregate of all the steps you take to go from somebody not knowing you all the way to them being engaged in a relationship with you.
Once you figure out a marketing algorithm, it works again and again.
You can create control in your future if you learn how to put a message out there that causes people to want to give you money.
There are businesses that die of starvation, and there are businesses that die of indigestion.
The average person receives between 5,000 and 24,000 advertising messages daily.
Part of sales is just connecting with someone.
People don't buy from you because they understand what you do. People buy from you because they feel understood.
Dan’s definition of selling is getting someone intellectually engaged in a future result that's good for them and getting them to emotionally commit to take action to achieve that result.
Resources:
Video: “Is Selling Evil?” by Joe Polish
Who Not How by Dan Sullivan and Dr. Ben Hardy
The Gap And The Gain by Dan Sullivan and Dr. Ben Hardy
10x Is Easier Than 2x by Dan Sullivan and Dr. Ben Hardy
| |||
| Maximize Your Impact As An Entrepreneur Without The Burnout, with Nikki Fraser | 17 juil. 2024 | 00:21:22 | |
Up until six or seven years ago, Nikki Fraser’s career consisted of working in large banks. Now, she’s an entrepreneur. Nikki and her husband, Dan, run a company called NextKey Services that provides small and medium-sized businesses with all of their outsourced finance needs. In this episode, Nikki shares what’s allowed her to make the biggest impact she can as an entrepreneur while having the personal life she wants.
Here’s some of what you’ll learn in this episode:
Show Notes:
If something is going to be successful, it requires total commitment.
You have to be committed before you have the capability. And that requires courage.
Corporate America, as most people experience it, is not for entrepreneurs.
Entrepreneurism means that you're using your own Unique Ability® to create Unique Teamwork that produces really unusual value.
It's important to be okay with not having all the answers.
It’s okay if something you try out doesn’t work. Keep trying.
Finance isn’t a compliance; it's something entrepreneurs or business owners can use as a strategic asset in their business to grow and transform.
You can pass on wealth to your kids, but passing on the right mindset is more important because then they can retain the wealth or even build their own.
It’s important to have time to turn off.
Being in a safe space with supportive, encouraging, like-minded individuals really gives you more confidence.
As you keep using a Strategic Coach thinking tool, it gets easier and easier.
Resources:
The 4 C’s Formula by Dan Sullivan
Article: The 4 Freedoms That Motivate Successful Entrepreneurs
Who Not How by Dan Sullivan and Dr. Benjamin Hardy
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| Thrive In Business And In Life As Entrepreneurial Partners, with Ann and Sunny Sheu | 26 juin 2024 | 00:30:24 | |
Ann and Sunny Sheu are not only life partners, they’re partners on their entrepreneurial journeys. With their business, Mpowered Families, they help high-achieving entrepreneurial couples to be as intentional about their family lives as they are about their business lives. In this episode, Ann and Sunny share what it’s like to be in business with the person you’re married to, how they apply business lessons to their personal lives, and the benefits they get from business coaches and fellow members in The Strategic Coach® Program.
Here’s some of what you’ll learn in this episode:
Show Notes: If you want to change your behavior, you first have to change your mindset.
Many entrepreneurs don’t create the time and space to do for their families what they do for their businesses.
Your family is the most important team in your life.
When your family life is strong, then you have the space to give your all to your business.
To build a great family life, you have to first do the work on yourself.
What often happens in families is that people bring a very diluted version of themselves to the table.
If you can’t clearly articulate what you want out of life, you won’t know how to ask for what you want.
Once you're clear about who you are individually, you and your partner can come together and create a shared vision.
It’s not always easy for a couple to have an aligned vision for their family, but there are always commonalities.
Very rarely do people think a decade ahead for their personal lives.
Resources:
Article: “What Free Days Are And How To Know When You Need Them”
Article: “The 4 Freedoms That Motivate Successful Entrepreneurs”
Article: “The Importance Of Collaboration In Business: Leveraging Who Not How”
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| How To Stop Ignoring Your Entrepreneurial Mindset, With Molly Thompson | 04 juin 2024 | 00:35:35 | |
From the age of 12, Molly Thompson knew she was different. She looked at the world differently and thought about the world differently, too, and it caused no shortage of problems. Now, she is the CEO of Perrysburg Energy Solutions, a company providing organizations—and communities—with compelling, mission-driven energy solutions. In this episode, Molly shares how she learned to embrace her uniqueness, the driving force behind her business success, and how her current project became a massive community collaboration. She also reveals how, through Strategic CoachⓇ tools and community, she learned to trust her intuition, think 10x instead of being limited by self-doubt, and turn perceived obstacles into opportunities. Tune in to learn more about embracing individuality and staying true to your vision as an entrepreneur!
Here’s some of what you’ll learn in this episode:
Show Notes:
Molly knew from age 12 that she was an entrepreneur at heart, seeing the world differently than others.
Successful entrepreneurs often have a sense of being different or not fitting into traditional molds from a young age.
This early recognition of their distinctiveness can be a driving force behind their entrepreneurial endeavors.
It also helps them develop unique capabilities very early in life— and often makes them unemployable as a result.
Young people are often pressured to conform and be like everybody else, but successful entrepreneurs learn to tune out the noise.
The biggest danger for an entrepreneur is boredom.
An ideal is like the horizon: you can never reach it.
It's a lot easier to ask for a million dollars than it is to ask for $200,000.
There’s value in taking a step back and thinking about things.
Obstacles are simply opportunities for growth and transformation.
Resources:
Book: I Am Diva!: Every Woman's Guide to Outrageous Living, by Molly Thompson, Elena Bates, Maureen O’Crean, and Carilyn Vaile
Book: The Gap and the Gain, by Ben Hardy and Dan Sullivan
Book: 10x Is Easier Than 2x, by Ben Hardy and Dan Sullivan
The Strategic CoachⓇ Signature Program
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| Discover Two Keys To An Effortless Entrepreneurial Life, With Greg Griffith | 15 mai 2024 | 00:15:22 | |
Greg Griffith has been in risk management and risk control for 38 years. For the past 11 years, he’s been a member of The Strategic Coach® Program, an experience he’s found “life changing and game changing.” In this episode, Greg shares some of the invaluable wisdom he’s gained from Strategic Coach® and why his entrepreneurial life is easier now.
Here’s some of what you’ll learn in this episode:
Show Notes: Entrepreneurs need to have a life partner who gives them total support for what they’re doing in their entrepreneurial life.
For some entrepreneurs, the easy part of their lives is the day at work, and the tough part is the night at home.
An entrepreneur’s best relationship has to be the one that they have committed themselves to for an entire lifetime.
Trying to go through Strategic Coach when the person you're in a relationship with isn't buying into the Program can be a struggle.
The approach in Strategic Coach is that your entrepreneurial life is your entire life.
Only about 5% of the working population ever has the commitment and courage to go out and face the marketplace straight on.
If entrepreneurs don’t succeed, they don’t eat.
Before seeking a partner, get your thinking straight on what makes someone a person you want to be in a relationship with. Resources:
Article: “What Free Days Are And How To Know When You Need Them”
Your Life As A Strategy Circle by Dan Sullivan
Thinking About Your Thinking by Dan Sullivan
The Unique EDGE® Program for 18- to 24-year olds
Article: “The 4 Freedoms That Motivate Successful Entrepreneurs”
Deep D.O.S. Innovation by Dan Sullivan | |||
| An Entrepreneurial Life On Your Own Terms, With Ken Robinson | 23 avr. 2024 | 00:22:55 | |
Ken Robinson had a certain idea about how to be a more valuable financial planner than most. And when he couldn’t find anyone to hire him to do it, he created his own opportunity. In this episode, Ken shares the business lessons and entrepreneur ideas that led him to his success in holistic financial planning, and what’s allowed him to bring the greatest value he can to the right type of clients.
Here’s some of what you’ll learn in this episode:
Show Notes: The educational system was designed to make you well-rounded, which means you divide your efforts instead of focusing exclusively on what you like doing and what you’re great at.
It’s possible to get somewhere even if you don’t know what the map looks like.
Your next step requires you to do things you don't know how to do yet.
There are always going to be ups and downs in the economy.
When you get rid of the clients that are a bad fit, you have more energy for your other clients.
An entrepreneur can outsource the assembly of their team.
It’s okay for you to want to improve your experience as an entrepreneur.
You don’t need an advanced degree to understand Strategic Coach thinking tools.
It takes insight to say, “Let's not make this any more complicated than it needs to be.” Resources:
The Four C’s Formula by Dan Sullivan
Article: The Four Freedoms That Motivate Successful Entrepreneurs
The Gap and the Gain by Dan Sullivan and Ben Hardy | |||
| From Bankruptcy To Business Triumph, With Max Emma | 03 avr. 2024 | 00:23:31 | |
Almost 31 years ago, 18-year-old Max Emma immigrated with his family to the United States from the former Soviet Union. Now, Max is the CEO of BooXkeeping, a bookkeeping franchise organization operating in the U.S., with offices in Europe, and the Philippines, with plans for expansion into South America. In this episode of the Multiplier Mindset Podcast, in a story that stands testament to the power of entrepreneurial resilience and drive, Max shares how he went from bankruptcy to business triumph, and the many lessons and insights he learned along the way. Here's some of what you'll learn in this episode
Show Notes: The ties between North America and South America are going to be a growth opportunity as we go forward over the next 25 years.
Speaking English is an important entrepreneurial skill in the United States.
What seems like a failure might actually be the beginning of the next step.
When you don’t grow, you die.
Entrepreneurs need to give up doing what isn’t their job.
It’s important to keep investing in coaching because you don’t know what you don’t know.
If your team members are successful, you’re successful.
When someone gives you a tool, consider it sooner than later.
The sooner you join an organization like Strategic Coach®, the sooner you can become successful and take your company to the next level. Links: Your Business Is a Theatre Production: Your Back Stage Shouldn't Show on the Front Stage
The Gap and the Gain by Dan Sullivan and Dr.Benjamin Hardy Time Management Strategies for Entrepreneurs (Effective Strategies Only) | |||
| Rewind: Business Growth Means Finding The Right People, with Leslie Fall | 13 mars 2024 | 00:15:55 | |
In one of our favorite episodes, entrepreneur Leslie Fall shares how a team member who helped get her to a certain level of success was no longer helping the company grow. Leslie explains how, by employing the concept of “multiplication by subtraction,” she overcame the problem to great benefit, plus other gains she’s made since taking advantage of business coaching through Strategic Coach.
Here’s some of what you’ll learn in this episode:
Show Notes:
Sometimes, you have to let go of what your job typically is in order to let team members grow.
For reasons of fit or reasons of competence, a team member can hold you back.
It can take a fresh perspective to notice inefficiencies in your process.
It’s exciting to see where people will go once their time has been freed up.
When people have the time and mental energy, they’ll be more alert, curious, responsive, and resourceful.
Team members who are freed up have time to think about other opportunities for revenue.
You're probably only relying on your team 50% of what you could be.
The minute you think of a new idea, think about who can help you with it.
Resources:
Who Not How by Dan Sullivan and Dr. Benjamin Hardy
Multiplication By Subtraction by Shannon Waller
Free Days™ – The Entrepreneur’s Guide To Time Management | |||
| Finding A Cure For The Isolation Of Being An Entrepreneur, With Chase Dansie | 21 févr. 2024 | 00:23:27 | |
A few years ago, Chase Dansie found himself limited by Lyme disease. Now, he’s grateful for the experience. In this episode, Chase talks about how Strategic Coach® helped him through a very hard time and how he’s using his orthodontist practice to improve people’s lives. Here's some of what you'll learn in this episode:
Show Notes: An entrepreneur going about things alone develops all sorts of bad habits.
The biggest problem for entrepreneurs is being alone and having no one to talk to about both your challenges and your successes.
None of us celebrate our progress enough.
The Strategic Coach Program isn’t centred on the business. It’s focused on you as a person.
When something comes up and you don’t know what to do, Strategic Coach has processes you can follow that will help you get solutions.
You can interpret your past experiences however you want to.
You feel more normal when you’re in a community of people with similar challenges and obstacles to yours.
If you’re experiencing a health challenge, it’s comforting to know you’re not the only one.
Strategic Coach clients have a kind of shared language.
Surrounding yourself with people, and having connections with others, can help you pull through some very difficult times.
When you’re aware of the challenges someone is having, it lets you have compassion for them like you never would have before. Resources: How To Measure Success In Business Effectively With A Proven System - The Gap And The Gain
Wanting What You Want by Dan Sullivan
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| You Don't Need Permission To Be An Entrepreneur, with Peter Denbigh | 01 févr. 2024 | 00:24:01 | |
Peter Denbigh grew up in what he describes as “the middle of nowhere,” Virginia. He wanted more, and as soon as he was old enough, he used his entrepreneurial mindset to start earning money. In this episode, Peter shares the many business lessons he’s learned from growing his own companies. Here's some of what you'll learn in this episode:
Show Notes:
The Strategic Coach Program was designed for entrepreneurs who are active and “all over the place.”
It’s a tremendous strength to realize that being an entrepreneur is a life sentence.
Luck is involved in entrepreneurial success, but the entrepreneur needs the capability of taking advantage of luck.
The more value they provide, and the faster they can provide it, the more an entrepreneur gets paid for their time.
When you’re a little bored and you have your eyes open, interesting opportunities come your way.
Kickstarter lets you test a product and validate it, and if it works, you get money.
An idea is worthless without persistent and productive execution.
You don’t need permission to say, “This is how I’m going to be in the world.”
The ride is what teaches you to hang on.
Some people are born with the permission to be themselves, but a lot of people aren’t.
If it doesn’t excite you, it isn’t worth doing. Resources: The Gap And The Gain by Dan Sullivan and Dr. Benjamin Hardy Who Not How by Dan Sullivan and Dr. Benjamin Hardy 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy | |||
| From Trauma To Triumph: One Entrepreneur’s Unbelievable Journey, With Darcy Luoma | 09 janv. 2024 | 00:26:17 | |
Dan Sullivan and guest Darcy Luoma dive into an extraordinary and unbelievable journey of resilience, reinvention, and triumph in the face of an unprecedented personal challenge. Darcy’s unwavering spirit and strategic approach are a true inspiration for all entrepreneurs navigating their own obstacles. Here's some of what you'll learn in this episode:
Show Notes:
Running for elected office is a purely entrepreneurial activity.
We’re not in control of what happens in the world, but we’re in control of our responses to what happens.
Entrepreneurs transform situations from huge negatives to breakthrough positives.
Strategic Coach is a thinking tool culture.
If you have an anchor client, then you don’t have to fear that you need to say yes to everything.
The entire business of an entrepreneur can be based on the entrepreneur’s reputation.
Good people do bad things, and it doesn’t mean they’re bad people.
If you want to handle your challenges thoughtfully, and you want to have strong relationships, you need to train and practice to be thoughtfully fit.
Having an entrepreneurial business means you get to test things. Resources: 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy | |||
| A Simple Roadmap To Be Your Authentic Self As An Entrepreneur, with Ben Laws | 20 déc. 2023 | 00:21:46 | |
Ben Laws is the CEO of multiple companies. What’s more, after eight years as a Strategic Coach® member, Ben has just become an associate coach and will lead his own workshop groups. In this episode, Ben shares key points from his entrepreneurial journey and the value of Strategic Coach thinking tools. Here's some of what you'll learn in this episode:
Show Notes: The more thinking tools you learn, the more your freedoms multiply. Entrepreneurs see risk differently than non-entrepreneurs. You can develop a lack of fear through failing. Failures point out opportunities to hone your craft. Paying for coaching is an investment, not an expense. Show up every day looking for how you can be wildly helpful. It’s far more effective to pull people along than to push them along. Resources: Video: Why It’s Crucial For Entrepreneurs To Expand Their Four Freedoms Article: How To Foster A Longevity Mindset & Reap The Benefits | |||
| Follow Your Business Motivation To Empower Your Work And Ignite Your Life, with Susan Latremoille | 29 nov. 2023 | 00:23:58 | |
Years ago, Susan Latremoille thought to combine the benefits of working for a large organization with the freedom of doing her own thing. Now, she runs a wealth management advising company with her partner. In this episode, Susan shares how she became an entrepreneur, how she realized she was an entrepreneur, and what’s helped her find both business success and balance in her life. Here's some of what you'll learn in this episode:
Show Notes: Retirement works better if you have a plan. A lot of things that are happening in the world of technology are automating the role of a financial advisor. Being a financial advisor is extremely entrepreneurial because you don’t get handed clients. Very few clients want to know the ins and outs of how markets work. Instead of competing, you can turn your competitors into your clients. The role of a good financial advisor is to understand the clients’ needs and bring them information in a way that’s meaningful and helpful to them. Financial advisors aren’t typically trained in the softer, more human elements of their roles. You have to understand the life of the client before you can do a meaningful financial plan for them. Financial products more or less sell themselves because they are driven by the financial plan. Resources: The RichLife: Managing Wealth and Purpose by Susan Latremoille
9 Steps to a RichLife Retirement by Susan Latremoille Deep D.O.S. Innovation by Dan Sullivan
Who Not How by Dan Sullivan and Dr. Benjamin Hardy | |||