Multifamily Mix with Barbara Savona – Details, episodes & analysis

If you think outreach marketing is a waste of time, you’re not alone — but you're also probably doing it wrong. In today’s episode, I’m sharing the proven strategy we used to generate real results through outreach marketing blitzes, including one campaign that led to 45 leases in 90 days. I’ll walk you through how to set goals, prepare the right materials, pick your blitz date, approach local businesses without feeling awkward, and actually make a lasting impact in your neighborhood. Plus, get insider tips on the kinds of goodies, flyers, and messaging that open doors (literally and figuratively). Spark members — don’t forget to download your exclusive Blitz Checklist and customizable flyer in the resource library!

Join Spark for $7 (less than a #1 meal at Chickfila): sparkbysprout.com

This quick, no-fluff pep talk is for the overwhelmed property manager who’s still showing up - tired, under pressure, and doing her best. If you work in multifamily, manage a leasing office, or support residents day in and day out, this is your reminder that your work matters—even on the hard days. Grab a coffee, press play, and breathe. You’ve got this.

Get Your Spark Back: sparkbysprout.com

In the first 2025 episode of The Multifamily Mix, we tackle burnout in property management and multifamily marketing with simple, actionable strategies to help you rediscover your spark. Join Barbara Savona as she shares a step-by-step approach to apartment marketing, resident retention, social media, and communication—designed for busy property managers and onsite teams. Get ready to streamline your efforts, achieve your goals, and reignite your passion for multifamily success!

Join SPARK by Sprout: https://www.watchyourbusinesssprout.com/spark-by-sprout

EPISODE AT A GLANCE:

00:00 Introduction: The Spark of Inspiration

01:05 Welcome to the Multifamily Mix

01:55 Challenges in Multifamily Management

06:40 Introducing Spark by Sprout

06:59 The 10-Step Strategy for Success

08:29 Personal Focus and Burnout Prevention

09:02 Join the Spark Membership

10:50 Conclusion: Simplify and Shine in 2025

What you will learn in this video:

Why you should layer your tour information to address pain points for your prospects.

How to focus on your prospect’s lifestyle and tailor your presentation to them.

When to feature your staff, neighborhood, and amenities in a way that serves your prospects.

Get your own guidebook to build your leasing skills.

What you will learn in this podcast:

- What you need to do to grow in the multifamily industry - valuable advice!

- The biggest challenges property managers face - you are not alone!

- Tips to manage a property that’s a larger asset with more residents. What you should automate and what you should make sure you do yourself.

There is a leasing technique and skill set that once mastered, drives leases waaaay up. It helps you feel more comfortable leasing and still serves me today. What am I talking about? Closing techniques!

This podcast shares several closing ideas for you to choose from and make your own. Please consider them as a jumping-off point, not a one-size-fits-all, and tailor them to your personality.

If you like what you hear/read/see, it’s a small sample from our Leasing Blueprint Handbook. This is the book I wished I had when I was a leasing professional and why we made it just for you.

Let’s get comfortable closing all those sales!

What you get in this episode:

- Find out which videos you NEED in your marketing.

- How to get done-for-you videos. (We make great videos!)

- A complete guide to DIY your own videos, and our favorite apps to use!

Opt-ins are a strategy where you give away something small to encourage someone to join or "opt-in" to your email list. This opt-in lives on your website where they submit their email and then go to a page or receive an email with whatever giveaway you have. Then you continually nurture that email list by sharing details about your community, whether that be a hot floor plan, benefits of your amenities or location, or your latest special.

Opt-ins can be a special or discount, but they don't have to be. Information is also a very valuable and coveted item that people want. Below you will find some opt-in ideas that you can utilize today!

Full Episode Info HERE.

- Get the answers to your most common questions about social media.

- The 2 goal outcomes for social media posts. What are they? And how do you achieve them?

- The secret weapon hundreds of multifamily professionals partner with to shortcut their social media planning and execution.

LEARN:

How 2020 changed our habits 

2 Pillars of Building a Community 

3 Marketing Ideas that Support you and your Local Community

3 Retention Ideas to Create A Corner Of Happiness

3 Event Ideas to Give People An Outlet