Mulch – Details, episodes & analysis

Welcome back to MULCH. In this episode, Rebecca shares why she's relaunching the podcast and why the hardest and most important lesson from 2025 has been about resilience, structure and community.

She opens up about the loneliness many flower farmers feel, the lessons from six years of growing Silver Grey Foliage, and the five themes that became the ROOTS Framework:
Resilience, Openness to Change, Ongoing Learning, Trusted Support, and Steady Consistency.

Introducing GROW Club — a space designed to help flower farmers grow steady, profitable businesses without burnout, overwhelm, or yet another course to "keep up with."

Listen in for details on how GROW Club works, when we begin, and an early-bird thank-you for those who join first.

Join Grown Club Here

In this episode I talk about the reasons why pricing your flowers well is SO important to you and also to the wider Flower Growing community.

I set out the 7 reasons why I think it is important to get your pricing right.  I'm 100% honest and I use some difficult language as I do this.

I talk about the things that are commonly missed out of pricing in addition to making sure that the first 7 reasons are addressed.

Pricing is part of The Flower Farming Business School Online. This is week 8 and we have covered the first pricing module which is all about pricing corms and bulbs accurately.

Registration to join the Flower Farming Business School in Q2 will open on Monday March 24th.

Sign up here to be the first to know about teh curriculum and to sign up. 

Finally, this week we went over 10000 downloads of the MULCH podcast! celebrate with us and buy me a coffee!

Thank you 

Rebecca

Summary

In this episode of Mulch, Rebecca Aning-Brown shares her insights and advice for new flower farmers as they prepare for the upcoming season. She emphasizes the importance of learning from mistakes, the necessity of rest, and the value of observation in understanding one's growing space. Rebecca provides practical tips on planting, record-keeping, and managing expectations, while cautioning against the temptation to overextend in terms of seed purchases and planting too much too soon. The conversation is rich with personal experiences and practical advice aimed at fostering confidence and success in new flower farming endeavors.

Takeaways

Flowering is exciting, but focus on a few plants.
Learning from mistakes is crucial for growth.
Rest is essential for rejuvenation in farming.
Keep records to track your progress and learning.
Observe your growing space to understand its dynamics.
Less is more when starting out in flower farming.
Plant spring bulbs for joy and motivation.
Autumn sowing can be unpredictable and stressful.
Conserve funds for necessary investments later.
Avoid the temptation to buy every seed in the catalog.

Chapters

In this episode I actually talk about plants!  Naming specific plants is actually a genuine first for MULCH!!

This episode is for you if you have Rabbits or Deer or other pests on your Flower Farm that are driving you potty!

Pre-Order your Flower Farmer's Planner here.

Book your place on the Business Planning for Flower Farmers Workshop here.

Caffeinate your Podcaster

If you have enjoyed this episode and others, please support Antony and I by buying us a coffee.

By us a coffee!

Thank you

In this episode I talk about how we prepare for work over winter on the Flower Farm.  Because as you know, Flower Farmers don't rest all winter!

Pre-Order your Flower Farmer's Planner here.

Book your place on the Business Planning for Flower Farmers Workshop here.

Caffeinate your Podcaster

If you have enjoyed this episode and others, please support Antony and I by buying us a coffee.

By us a coffee!

Thank you

So in this episode, I compare the practice of Yoga to the end of the Flower Season!  And I talk about the things that you can do now in the present to keep you focused on what needs doing this season.  Because next season is for now, out of our control.

The 3rd Edition of the Flower Farmer's Planner is now available to Pre-Order.  You can do this using this link.

Business courses for Flower Farmers for November and January are also availble to book.

I'll be back next week!

Rebecca

In this episode I talk about how we as a FLower Farming Business (Silver Grey Foliage) and how we will work in THe FLower Farming Business School.

We work in quarters.  Listen to find out why!

In this episode I talk about building a sustainable Flower Farming Practice for you, so that you can be present for your business.

I set some homework prompts to help you to explore the sustainability of your business.

And there is a Competition!

To win your FREE copy of The Flower Farmer's Planner

1 - Share this episode of MULCH to your stories on Instagram

2 - Tag @theflowerfarmingbusinessschool in the same story AND

3 - send a copy to my Instagram inbox @theflowerfarmingbusinessschool

Thank you for playing and good luck!

In this episode I bring you up to date with The Flower Farmer's Planner and The Flower Farming Business School 

I set a small reflective piece of work for you to consider with a cup of tea and a biscuit.

And then I talk about the 5 flowers that I think make you really feel like you are doing the job of a Flower Farmer.

Perhaps this is a slightly giddy episode celebrating the completion of my first summer as a Flower Farmer and parent.  It's a little cheeky and I know that you will have other flowers to add or exchange on this list!

You can book all courses on our website - www.silvergreyfoliage.com 

Caffeinate your Podcaster

Support Antony and I by buying us a coffee using the link below.

By us a coffee!

Thank you

Rebecca abd Antony

Simplifying your workload and avoiding overload happens when, you stop reinventing the wheel, you rely on your records and you do everything through the window of your Flower Farm values and goals.

Learn from SIlver Grey Foliage in 2024

Here are the other ways that you can learn with us this year.

The Rose Course for Flower Farmers

The Ranunculus (and Anemone) Course for Flower Farmers

 First Steps in FLower Farming

Caffeinate your Podcaster

If you have enjoyed this episode and others, please support Antony and I by buying us a coffee.

By us a coffee!

Thank you