Explore every episode of the podcast Moved

In this first episode of the Moved podcast, host Gary Watts speaks with Jill Poet, social entrepreneur and co-founder of the Organisation for Responsible Businesses (ORB).

Jill shares her journey of championing micro businesses and ethical practices, the challenges she faced in the early days of ORB, and the importance of engaging small businesses in social responsibility.

The conversation touches on the wider societal impact of small businesses, the decision to gift ORB to its members, and Jill’s book It Really Is Just Good Business. We close with her advice for small businesses and her aspirations for the future of ORB.

Takeaways:

• Jill’s management accountancy background shaped her approach to small business.
• Micro and small businesses have outsized potential for social and environmental impact.
• Traditional CSR overlooks the realities of small businesses.
• A holistic ESG approach is vital for engaging micro businesses.
• The early days of ORB demanded resilience and belief in the mission.
• Gifting ORB to its members protected its legacy and purpose.
• Ethical practice and profitability can go hand in hand.
• Small steps matter in creating big change.
• Recognising the good in the world helps counter negativity.
• Jill’s aspiration: grow the ORB community and support for small businesses.

It Really Is Just Good Business by Jill Poet — The Art of Operating a Responsible, Ethical, AND PROFITABLE Small Business Simon & Schuster

• “It was tough. It was so tough.”
• “We were far ahead of the field.”
• “It really is just good business.”

• 00:00 – Introduction and Background
• 03:27 – The Inspiration Behind ORB
• 07:01 – Identifying the Gap in CSR for Small Businesses
• 15:24 – Challenges in the Early Days of ORB
• 23:13 – The Growth and Community of ORB
• 25:58 – Gifting ORB to Its Members
• 29:43 – The Book: It Really Is Just Good Business
• 33:03 – Advice for Small Businesses
• 36:03 – Future Aspirations for ORB

• ORB Website: orbuk.org.uk
• Jill Poet on LinkedIn: linkedin.com/in/jillpoet

Welcome to Episode Zero of Moved.

This short intro explains why the podcast exists, why the UN’s 17 Sustainable Development Goals (SDGs) inspired it and what you can expect in the conversations ahead.

Through his career, host Gary Watts has worked across industries and sectors, but always felt most alive when there was a mission at play. In 2025 he founded Obstackl, a consultancy and coaching company focused on impact. The idea: build around people and organisations tackling the world’s biggest challenges.

The UN’s Global Goals, adopted at the Sustainable Development Summit in New York in September 2015, remain the world’s best plan for progress. Ten years on, they’re still inspiring, collective and deeply human.

This podcast is Obstackl’s way of speaking with the people doing the great work, whether relating to the UN SDGs, other impact frameworks, or their own vision. Leaders and changemakers in business, academia, the public sector and third sector.

Sometimes joined by Mishal Noor, Gary will explore what impact means today and where we can go next.

🎙️ Episode 0 includes a re-voiced excerpt from the UN’s Global Goals campaign, originally voiced by Al Pacino. The official video is linked below.

• The Global Goals https://globalgoals.org/
• Global Goals campaign video featuring Al Pacino https://www.youtube.com/watch?v=PUvTgVTm5iE&t=6s
• United Nations Sustainable Development Summit https://sustainabledevelopment.un.org/post2015/summit
• Moved Pod https://movedpod.com/
• Obstackl https://www.obstackl.com/