Motor Trade Talk – Details, episodes & analysis

Today we are talking about digital marketing and selling cars on finance. We are joined by Richard Pygott from First Response. Richard talks through the none prime sector as well as providing with some great hints and tips to help you sell more vehicles with social media.

Today we are talking about the true cost of selling a car, news related information about Cazoo and Carzam struggling to raise the next round of investment.  Join us each week where we discuss different topics.  You can get involved with Motor Trade Talk online and join the discussion.

In this podcast, we are joined by Jacob Sotiris where we discuss all things video. We discuss how to get better in front of the camera, Video tips and hints and the way to get personal with your customer. 

This can also be viewed on our YouTube Channel - Motor Trade Talk

In this episode we talk about mental health with David Cain from Prevention through connection.  Join us each week where we discuss different topics.  Chapters in this video: 

00:00 – Introduction 01:02 

Mental Health in the Motor Trade introduction to David Cain 05:00 

The stigma around mental health in the motor industry 09:00 

Making a change 12:20 

Always being on, creating a new culture

Performance reviews 

Signs to look out for  

How can you help people reach out

Connecting to people 

Has Covid affected people more with mental health? 

Is someone in crisis going to approach you? 

Does culture impact our mental health? 

What should you do if you feel like you are struggling? 

Summary    

You can get involved with Motor Trade Talk online and join the discussion.   Download the Podcast to hear industry news and information  Spotify - https://open.spotify.com/show/5WQf5zM... Apple - https://podcasts.apple.com/pl/podcast...

We hope you enjoyed the latest podcast Episode 3, where Steve and Nick talked about ways to sell more cars when it is quiet.   The Motor Trade Talk Team has put together a short guide helping you to schedule posts, find optimal times for posting and some quick wins to help get some great high-quality images of vehicles. We have also included a FREE finance example template, to help keep you compliant with posts around finance payments.    

To download your version visit the website www.motortradetalk.com  Join us each week where we discuss different topics.   You can get involved with Motor Trade Talk online and join the discussion.

Steve and Nick chat about the latest news and information for independent dealers.

Join us each week where we discuss different topics, this week are chatting with Jon Wilson from Social Tap helping Car Finance Brokers and Dealerships sell more cars.

Chapters in this video:

00:00 – Introduction

01:00 - News

01:28 - Carmoola

05:00 - Can the independent dealers embrace the behaviour changes from the likes of Carzoo?

07:42 - Can you revolutionise the way you buy cars?

08:15 - Letting the customer know what we do for them, is there more to driving leads?

10:30 - Personalising the service your customer receives from your dealership.

12:30 - Questions of the week

12:50 - What can you do when you are quiet to stand out?

16:00 - Can individuals help with the social posting?

17:24 - Where to start, pre planning based on last year

18:40 - Keeping your socials consistent

21:00 - How to deal with wasted leads

24:00 - How doing the opposite car benefit you

25:52 - Facebook question - what is the point in social media

28:10 - Facebook cretins will always exist

28:40 - Where to find free organic reach on facebook?

30:14 - The benefits of TikTok

35:00 - What can you do to get better on Facebook today?

38:00 - Three key areas that people will want to engage with dealers

41:21 - Summary

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Steve and Nick chat about the latest news and information for independent dealers. Join us each week where we discuss different topics.   Chapters in this video:  Introduction Auto Trader buys Vanarama   How does the new car market affect the used car market?  Can we see Auto Trader selling direct to the consumer?  Are CAP valuations dropping?  Has anyone experienced large hits on the book leading into this month?  We Buy Any Car dropping their prices Will we see a change in CAP HPI? Inflation and cost of living  Road Tax increases  Information sells, how to advise customers around inflation?  Summary    Visit: www.motortradetalk.com Or Join our Facebook Group

This podcast is with Nick Mcdonald, Nick some fantastic experience around the Motor Trade, Nick’s day to day position is within A1 Approved Warranties but, he also has experience in FCA Compliance for both for independent dealers, some trade dealers and none motor trade retailers. Nicks previous experience also covers selling vehicles, Business Management and Motor Finance.

For more information about Motortrade talk visit www.motortradetalk.com

Reach out to Nick on linked in

Today we spoke with Anthony Heard from Braintree Motor Works, Anthony owns a very reputable Bodyshop in Essex that has seen his business, custom and following grow especially over the last 3 years!

Anthony was looking at expansion, supporting other businesses and growing to a 1.5 Million Turnover in 2020. He was on track for his best ever year until 22nd March 2020, Lock Down.

visit MotorTradeTalk.com 

Todays podcast is with Umesh Samani from specialist cars and the Chairman of the IMDA.  Umesh covers everything about the strong partnerships that The IMDA has forged by bringing deals to dealers whilst being stronger in numbers. Umesh also covers his own business and the power of social media and video to sell cars online.  To find out more about the IMDA visit https://theimda.co.uk and be sure to check out Specialist Cars https://specialistcars-stoke.co.uk  More information on Motor Trade Talk can be found on our website https://www.motortradetalk.com