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Explore every episode of the podcast More Than Social Podcast

Dive into the complete episode list for More Than Social Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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1–50 of 179

TitlePub. DateDuration
153: 4 Ways to Flood Your Business with Discovery Calls Using Social Media Marketing | Steal My Step-By-Step Process29 Aug 202400:16:50
Are you feeling like your social media efforts aren't producing enough qualified leads? Today, we'll explore my proven strategy for attracting a flood of qualified leads. 

Learn about creating an irresistible lead magnet, designing a high-converting landing page, running targeted ads, and setting up an effective email marketing sequence. 

I also share my personal journey, actionable tips, and common mistakes to avoid, ensuring you can generate leads faster and more effectively. 

Plus, discover how the Spotlight Theory program can guide you through every step of the process. 

We talk about: 
  • 00:00 Intro
  • 03:33 Step 1: Creating a Killer Lead Magnet
  • 04:54 Step 2: Building an Effective Landing Page
  • 06:01 Step 3: Running Targeted Ads
  • 07:29 Step 4: Automating Email Sequences
  • 11:21 Common Mistakes to Avoid
  • 15:00 Spotlight Theory Program: Your Path to Success
  Resources   Connect with me
152: Go From $0 to $1 Million in One Year Selling Your Course on Autopilot with Caitlin Bacher22 Aug 202400:35:11
Have you ever wondered how successful online course creators generate consistent revenue without the constant stress of launches? If you have an online course or are considering starting one, this episode is for you.

Today, we have Caitlin Bacher, CEO of Skill with Success. Caitlin's company is dedicated to teaching coaches and course creators how to turn their online courses into seven-figure businesses without launching every month.

Caitlin has successfully grown her business to over $11 million in revenue, moving away from the traditional launch model. For those of you who dread the stress of constant launches, Caitlin is about to share invaluable insights into how you can achieve consistent revenue through an automated sales process.

Caitlin advises focusing on a signature offer when your course still generates less than a million dollars annually. Having a range of products might break your business rather than expand it. Instead, zero in on creating a single, powerful signature course that serves a specific need.

Caitlin's key to success is listening to her community and reiterating her courses based on feedback. For those new to selling online courses, Caitlin offers extensive resources on her website, including a free masterclass on generating launch-size revenue without launching.

We talk about: 
  • 00:00 Intro
  • 01:52 Meet Caitlin: From Social Media Manager to Course Creator
  • 04:17 The Journey to a Successful Online Course
  • 06:43 Transitioning to Evergreen Sales
  • 09:38 Building a Signature Course
  • 21:07 Automating Sales with Webinars
  • 32:36 Final Thoughts and Advice
  Resources
Connect with Caitlin Connect with me
143: SEO Secrets and Scaling as a Solopreneur with Jessica Freeman20 Jun 202400:37:53
Are you a solopreneur looking to scale your business without bringing on an entire team? 

In this week's episode, I am thrilled to introduce you to Jessica Freeman, owner of Jess Creatives. 

As a seasoned website designer and SEO strategist, Jess shares her insights on building a successful solopreneur business and optimizing SEO efforts.

Jess Freeman is the creative force behind Jess Creatives. With a background in website and graphic design, Jess started her journey in college and took her business full-time in 2014 when she was just 24 years old. 

She provides comprehensive web design and SEO services, including hands-on SEO for clients ranging from brick-and-mortar shops to solo business owners. Her story is of hard work, efficiency, and continuous adaptation to the evolving digital landscape.

Jess shares that automation tools and software are crucial to managing her business without a larger team. Tools like HoneyBook streamline her client onboarding process, and automated social media management tools like Social Bee help maintain a consistent online presence. Jess emphasizes the importance of having a structured, efficient workflow and not getting bogged down by perfectionism.

One of the main focuses of this insightful interview is SEO (Search Engine Optimization). Jess explains that SEO optimizes website content to rank higher in search engine results. This involves using relevant keywords in a natural and non-spammy way, ensuring web pages provide valuable and comprehensive information to users.

Jess emphasizes the importance of not relying too heavily on one marketing channel. Whether it’s social media, SEO, or email marketing, diversifying helps ensure business stability. With recent changes on platforms like Instagram and the unpredictable nature of algorithm shifts, having multiple avenues to reach your audience is crucial.

We talk about: 
  • 00:00 Intro
  • 2:35 Jess's Journey: From Photography to Web Design
  • 6:49 Managing a Solo Business: Tools and Strategies
  • 10:54 Streamlined Client Onboarding Process
  • 16:02 Customizing Websites for Clients
  • 19:21 Understanding SEO Basics
  • 19:46 Common SEO Mistakes
  • 20:18 Optimizing Content for SEO
  • 21:51 SEO Myths and Misconceptions
  • 23:22 Effective Keyword Strategies
  • 23:56 SEO Tips and Best Practices
  • 29:06 Optimizing Images for SEO
  • 32:09 One Piece of Advice Diversifying Your Marketing
  • 34:57 Final Thoughts and Resources
  Resources
Connect with Jess
Connect with me
053: Launch Your Offer in 6 Weeks29 Sep 202200:12:53
Learn how to launch your offer in 6 weeks.

Does it sometimes feel like other entrepreneurs around you sell out their launches?

What's their secret? Is there something they're doing that you just don't know?

In this episode, I teach you how I sell out my offers with every launch, using a 6-week runway.   We talk about: 
  • [2:05] What to do if you have no one to launch to
  • [3:05] Building an audience on social media
  • [4:00] Building your email list
  • [5:10] How to boost engagement with your audience 
  • [5:50] Why you need to stop "hard selling"
  • [6:20] Creating weekly content
  • [6:55] How to create your six-week runway 
  • [10:55] How to introduce your offer as the solution to the problem

Resources mentioned in this episode:   Connect with me  
052: How To Build A Business With Your Significant Other with Bryan & Lisa22 Sep 202200:29:21
051: Key Elements to Track Your Online Marketing Campaign15 Sep 202200:13:49
Learn the key elements to track your online marketing campaign.

It's no secret that I love the online world, and what I love most is that it's a big numbers game where you constantly try to beat yourself.    There are so many different factors that will impact the success of your digital marketing strategy, such as your ad copy, the graphic or video that goes along with the ad copy, your call to action, your targeting, your landing pages, your emails, your sales page, and even how well you use the front end of your social media.   All of this plays a large role in whether or not you will have a successful digital marketing campaign running for your business on automation. 

And this is what we're breaking it down in this week's episode.
We talk about: 
  • [2:45] Optimizing the front end of your social media
  • [3:50] Analyzing your ad performance
  • [5:55] Your marketing and lead generation funnel
  • [7:40] Managing your email performance
  • [9:05] Backend conversions: are people actually purchasing?

Resources mentioned in this episode: Connect with me
050: Guide to Setting Up Automated Webinars08 Sep 202200:14:19
Learn my guide to setting up automated webinars.

In this episode, I'm teaching you how to set up automated webinars that will help you increase your sales and grow your business while you sleep, travel, hang out with your friends and family, or while you work on other aspects of your business. 

You will learn how to set up automated webinars that will help you increase your client base and sales online to grow your business.

We talk about: 
  • [1:10] What an automated webinar is
  • [3:00] Determining your webinar topic
  • [4:20] Choosing your webinar hosting platform
  • [6:00] Setting up a webinar registration page
  • [7:20] Directing them to your webinar 
  • [8:10] Setting up email marketing
  • [10:50] Promoting your webinar

Resources mentioned in this episode: Connect with me
049: Webinar Benchmarks Every Entrepreneur Should Know01 Sep 202200:10:01
Learn the webinar benchmarks every entrepreneur should know.

When running an online webinar, one of the backend aspects that you need to pay attention to is your webinar stats.

In this episode, we dive deep into what you can expect from a webinar stats perspective, and I give you some straightforward benchmarks to work towards and even surpass.

We talk about: 
  • [1:45] How to organize and track your webinar stats
  • [4:05] Benchmark stats to note for your webinar
  • [5:35] Paying attention to your 'closing' percentage
  • [6:40] Three types of webinar email sequences to create 
  • [7:55] The importance of tweaking your ads, copy and sequences

Resources mentioned in this episode:   Connect with me
048: How To RELEASE Energy Blocks & ACHIEVE Your Dream Life with Sinead Robertson25 Aug 202200:27:59
Have you ever felt stuck in life and haven't been able to explain why?

Maybe you're being pulled in a different direction yet aren't sure how to release the blocks that are holding you back.

In this episode, Sinéad Robertson joins me on the podcast to teach how to release energy blocks and achieve your dream life.

Sinéad loves helping women to discover an alternative way of living their life. 

She teaches busy professionals who feel stuck, overwhelmed or uninspired in their corporate setting to discover what their true purpose in life is, to release the blockers that are holding them back from making their dreams happen & create the strategy to get them to their dreams without burning out.

We talk about: 
  • [1:50] How Sinéad got into this work
  • [4:55] What an energy block is
  • [7:40] How to know if your energy is blocked
  • [12:35] Actionable steps to take when you're feeling stuck
  • [18:35] The benefits of releasing stuck energy

Resources mentioned in this episode:
  • Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
  • Download her free e-book on discovering and releasing your energy blocks from creating your dream life: https://www.sineadrobertsoncoaching.com/discoveryourself
  Connect with Sinéad   Connect with me
047: How to Consistently Take Content Photos18 Aug 202200:11:09
Learn how to consistently take content photos.

Let's face it, one of the most frustrating aspects of using social media for your business is all the time and effort you have to put into content -- I'm sure you can agree with that one. 

There's this hard battle between making sure you're consistently posting content and staying in front of your audience and wanting to throw your phone into the water and never have to post something again.

But what if it didn't have to be so complicated? 

What if you always had photos ready to use for your posts?

We talk about: 
  • [1:20] Tips for writing inspired content
  • [4:00] Scheduling at-home photoshoots
  • [5:30] Paying attention to the vibe and aesthetic of your shoot
  • [6:45] Creating a photo vision list
  • [8:25] Tips for editing your photos yourself

Resources mentioned in this episode:   Connect with me
046: How To Drive Traffic To Your Webinar Using Paid Ads11 Aug 202200:11:23
Learn how to drive traffic to your webinar using paid ads.

It's no secret that I love doing webinars and running paid ads. 

Over the last few episodes, I've been giving you access to my full webinar framework, and now I'm ready to take you to the next step. 

How do you get a lot of people to register for your webinar? I'm not just talking about your warm audience -- I'm talking about your dream clients who may or may not know who you are just yet.

We talk about: 
  • [1:45] Understanding your webinar goals
  • [3:20] Tips for creating great ad copy
  • [6:10] How to use ads manager

Resources mentioned in this episode:   Connect with me
045: Time Management Tips For Entrepreneurs: How To Get More Productive!04 Aug 202200:17:22
Learn the best time management tips for entrepreneurs to help you be more productive.

Are you always struggling to find more time in your day? Are you jumping from task to task feeling like you have accomplished nothing?

In this episode, I'm sharing my top time management tips that have helped me grow as a person, scale my business and have more time back in my day.

We talk about: 
  • [2:35] Why time management is challenging for most entrepreneurs 
  • [5:25] The power of waking up early
  • [7:45] Setting deadlines and sticking to them
  • [9:35] Taking breaks to balance your energy
  • [10:55] Delegating tasks that you're ready to outsource 
  • [14:35] Automating what you can in your business

Resources mentioned in this episode:   Connect with me
044: The Complete Guide to Using Google Ads for Your Business with Chelsey Labusch28 Jul 202200:32:18
Learn the best tips for using Google ads for your business with Chelsey Labusch.

I work with Chelsey and her team for some of my clients, and I know many of you have questions about how to run Google ads that convert. 

Digital marketing consultant working for Google turned Agency freelancer turned Toronto-based agency owner, Chelsey quickly realized she was treating her clients' businesses like they were her own. Working with multiple agencies throughout Europe and North America for the past 8 years, she gained a vast amount of experience not only in the online advertising world but also on understanding clients' needs and skyrocketing their revenue growth online. 

Once 2020 hit and the pandemic took hold of our lives, she pivoted the agency to heavily supporting the senior care industry to better help our seniors in need.

She’s now built a wonderful team of smart and talented people who are passionate about clients and businesses that care for seniors. Combining proven processes with a fantastic team is how Valoom Media is successful today!

We talk about: 
  • [2:20] How Chelsey got started in the Google advertising space
  • [4:30] Transitioning from working for corporate to opening her agency
  • [7:00] The difference between Google ads and Facebook ads
  • [10:10] Best practices for running Google ads
  • [12:05] Using keywords and keyword phrases
  • [13:35] The different types of Google ads you can run
  • [14:30] Call rails
  • [21:05] The minimum spend when it comes to Google ads
  • [27:20] Chelsey's biggest piece of advice for entrepreneurs 

Resources mentioned in this episode:
  • Enter to win: Leave a rating and review every month for a chance to win FREE access to the social media automation Bootcamp. Winners will be chosen monthly!
  • Free Google Ads audits! You can visit https://www.valoommedia.com/free-audit to request one today. You'll get points that can help improve your accounts immediately and some recommendations to improve your performance and save money moving forward!
  Connect with Chelsey
Connect with me
142: Overcoming Social Media Anxiety: How to Show Up and Grow Your Business13 Jun 202400:12:14
Are your palms sweaty? Knees weak. Arms are heavy. There's vomit on your sweater already—mom's spaghetti. Okay, I’m not a rapper, but if you got that, I totally get you! If you’re not following along with my Eminem reference, let’s get down to the real question:

Do you have social media anxiety when showing up for your business?

Most people do. What do I actually post online? I don’t want to show my face; that’s awkward. What if people make fun of me? What if no one actually pays attention to what I have to say? If you’ve ever had these thoughts, let’s dive into overcoming this anxiety together.

Social media feels easy for personal use—no pressure, no stress. But for business, it’s a whole different ball game. The stress, fear, and worry revolve around these tiny apps we frequently use. Why do we put ourselves through this?

This episode of the More Than Social podcast covers some main tips that helped me overcome that anxiety, which might also help you.

Here’s to showing up, impacting, and growing your business without letting social media anxiety hold you back.

We talk about: 
  • 00:00 Intro
  • 02:02 The Pressure of Social Media for Business
  • 02:40 Personal Experiences with Social Media Anxiety
  • 03:12 Common Concerns and Overcoming Anxiety
  • 05:34 Sharing Your Story to Connect
  • 07:50 Engaging with Your Audience
  • 10:19 Quality Over Quantity in Posting
  Resources
Connect with me
043: How To Create A Compelling Webinar Topic21 Jul 202200:15:41
Learn how to create a compelling webinar topic that keeps your audience engaged and ready to purchase your offer.

A lot of entrepreneurs struggle with creating a webinar because they don't know what their audience wants or what might be helpful for them.

In this episode, I'm teaching you the four steps I use with my clients and for myself to create webinars that convert.

We talk about: 
  • [0:35] Why I love webinars so much
  • [4:00] How to choose a topic that is relevant to your audience
  • [6:55] The importance of knowing what you're talking about
  • [9:30] How to use a webinar as part of your sales funnel

Resources mentioned in this episode:   Connect with me
042: 4 Simple Tips For Creating An Opt-In Page That Converts Like Crazy14 Jul 202200:16:20
Learn 4 simple tips for creating an opt-in page that converts like crazy.

When people land on your opt-in page, you obviously want them to sign up for your masterclass, freebie, or free training. 

But what happens when you hear crickets and your content just isn't converting? 

There are four small tweaks you can make that will increase your conversion rates drastically, and I share them with you in this episode.

We talk about: 
  • [2:30] The first steps I take when it comes to scaling businesses
  • [6:00] Making your opt-in page less overwhelming
  • [9:10] Tweaking headlines 
  • [11:20] Optimizing your page for mobile
  • [13:00] Focusing less on your page's aesthetics 

Resources mentioned in this episode:
  • Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
  • Check out the self-paced Spotlight Theory program here:
    https://spotlighttheory.lisaanne.ca/
  Connect with me
041: How to Run High-Converting Ads07 Jul 202200:19:08
In this episode, I'm teaching you how to run high-converting ads.

I'm breaking it down, step by step, so you can learn what to do (and what not to do) when it comes to creating your own ads for your business.

We talk about: 
  • [2:30] Why I love running ads online
  • [2:55] How ads work
  • [6:20] Why you need to know who you're talking to before running ads
  • [9:20] Writing catchy hooks
  • [11:20] How to speak directly to your audience
  • [12:50] Crafting your perfect call to action
  • [16:30] How to test and tweak your ads

Resources mentioned in this episode:
  • Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
  • Join the Social Media Automation Bootcamp here: http://www.lisaannecoaching.ca/socialmediabootcamp/ 
  Connect with me  
040: Why you need a complete digital marketing strategy30 Jun 202200:19:05
Why do you need a complete marketing strategy? 

As an entrepreneur, you may not have considered the importance of having a marketing strategy that spans past word of mouth and posting organically on social media. 

In this episode, we're covering the value of building a complete marketing strategy and how it will scale your business.

We talk about: 
  • [1:30] Why create a full digital marketing strategy
  • [4:40] The ACCC Formula
  • [9:45] How to know when you're ready for a full digital marketing strategy
  • [10:00] The five reasons why you need a digital marketing strategy
  • [13:45] The value of targeted ads

Resources mentioned in this episode:   Connect with me
039: How I Sold Out My Online Programs Using The Spotlight Theory with Nicole Boudreau23 Jun 202200:29:33
You've heard me talk a lot about scaling your business, lead generation strategies, email marketing funnels, and organic vs. paid marketing. There's a reason why I'm so passionate about these topics when it comes to building your business.

In this episode, my friend and student Nicole Boudreau joins me to talk about her experience in my signature program, the Spotlight Theory, and how it helped her book out her services, scale her business, and create a holistic marketing strategy.

We talk about: 
  • [2:20] How the Spotlight Theory helped Nicole grow her business since 2020
  • [8:00] The benefits of learning how to build a business on social media, but also through email and lead generation strategies
  • [9:00] The ACCC Formula
  • [14:30] The steps you will take in the program to bring your business to life
  • [20:00] How the Spotlight Theory can help other entrepreneurs 
  • [21:45] Nicole's advice for someone looking to take this course
  • [25:50] What you get as part of the program

Resources mentioned in this episode:
  • Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
  • Join the Spotlight Theory
  Connect with Nicole   Connect with me
038: 8 Mistakes Entrepreneurs Make Growing a Business Online16 Jun 202200:16:48
Have you ever made a mistake in your business? 

If you're like me, there's no way you answered 'no' to that question. It's normal to make mistakes. In fact, I encourage you to make mistakes. That's how we learn, it's how we grow.

But, I will say, if I were to go back and do it all over again from the beginning, there are 8 critical mistakes I would avoid, and I'm sharing them with you in this episode.

Let's dive in and learn:
  • [1:35] Why it's okay to make mistakes
  • [3:40] The 8 mistakes entrepreneurs make
  • [12:40] Not giving up on yourself

Resources mentioned in this episode:   Connect with me
037: Should you spend money on paid ads?09 Jun 202200:07:23
How do you decide if you should spend money on paid ads?


I know it's overwhelming to think about. I know you're thinking it's too costly and too risky, but TRUST ME when I say that if you want to grow your business online, paid ads should be a part of your strategy.


In fact, every business should have a full marketing strategy that includes both organic and paid advertising. 


Let's dive in and learn:
  • [0:32] Breaking down Facebook and Instagram paid ads
  • [1:10] How ads work
  • [2:10] Online vs. traditional advertising
  • [5:00] What to avoid when running ads

Resources mentioned in this episode:   Connect with me
036: How to generate higher quality leads online02 Jun 202200:12:42
Learn how to generate higher-quality leads online with ads.

In this episode, I'm sharing the types of ads that work and that don't to generate high-quality leads online.

There are so many misconceptions about this in the online space, and I'm here to debunk the myths you may have already been implementing in your business [hint: 'boosting' posts on social media].

Let's dive in and learn:
  • [2:05] Why 'sponsored post' ads don't work
  • [5:15] The ads you shouldn't be running
  • [6:40] 3 types of ads are available through Instagram and Facebook by pressing the boost button
  • [8:55] The ACCC Formula

Resources mentioned in this episode:   Connect with me
035: How to Have a Successful Business and Still Have a Life Outside of Work with Deanna Langford26 May 202200:29:36
Do you feel it's possible to have a successful business and still have a life outside of work? If you said no, this episode is for you. If you said yes, this episode is also for you because there are so many gems and nuggets of wisdom shared by my guest.

Deanna Langford joins me on my podcast to talk about 'business-life blend.' If you are constantly burning out or trying to wear all the hats, this one is for you. 

As a fitness professional and educator, Deanna has been helping women find their strength for 25 years. And as a coach, Deanna helps entrepreneurs create a harmonious business-life blend using a system-based approach.
Deanna is a mom and caregiver, which allows her to approach her work with empathy, as she has lived through many of the challenges in which she coaches her clients.
And at the same time, as a (retired) black belt in Jiu-Jitsu and former full-contact kickboxer, Deanna uses a strong coach approach when needed, to move her clients towards being their best, because they deserve nothing less.

  Let's dive in and learn:
  • [4:10] What a business blend lifestyle is
  • [6:30] 6 key systems Deanna creates for her clients
  • [10:30] How to find balance 
  • [14:15] The biggest struggle as to why people are inconsistent
  • [18:20] The importance of self-awareness and starting points
  • [27:10] Deanna's biggest piece of advice for entrepreneurs 

Resources mentioned in this episode:   Connect with Deanna   Connect with me
034: Online Organic Marketing Vs Paid Marketing19 May 202200:11:22
Learn the key things you need to know about online organic marketing and online paid marketing.

There are a lot of things to learn in your business and marketing is this never-ending game that just keeps changing. In this episode, I share some things that I know about marketing your business online and the pros and cons of paid and organic marketing.

If you are currently marketing your business online, you are either doing it organically or doing it my favourite way with paid advertising. Although these two methods definitely overlap, the main difference is that you're either paying the app to boost your business, or you are doing the free method.

  Let's dive in and learn:
  • [2:40] The power of organic marketing
  • [6:30] What the purpose of organic and paid marketing is
  • [9:00] The benefits of using paid and organic marketing together
 
Resources mentioned in this episode:
  • Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
  • Spotlight Theory
  Connect with me
141: Creating Book Funnels for Business Growth with Chris Benetti from Smart Author Media06 Jun 202400:32:49
Have you ever wondered how a simple book can catapult your online business to new heights? 

In this episode of the More Than Social podcast, I'm joined by Chris Benetti, an expert in leveraging online book sales for lead generation and business growth. 

We discuss Chris's journey from the mining industry to digital entrepreneurship, sharing his experiences with sales funnels, conversion rate optimization, and book funnels. Chris gives us insights into different book funnel strategies, including free and paid funnels, order bumps, upsells, and downsells. 

We also discuss effective Facebook advertising strategies for book funnels, targeting both cold and broad audiences, and continuous ad creative testing.

Chris Benetti owns Smart Author® Media and is an expert in book marketing. To date, Chris has helped his clients collectively generate over $20,000,000 in sales from their books and digital offers, and in 2023, Chris sold over 19,000 books for his clients. Chris’ mission is to make marketing and selling books easy for business owners by educating them on fundamental marketing strategies with a no-BS approach.

We talk about: 
  • 00:00 Intro
  • 02:35 Chris's Journey into Digital Marketing
  • 05:04 The Power of Book Funnels in Business
  • 05:21 The Transition from Trades to Digital Entrepreneurship
  • 06:56 The Evolution of Digital Marketing Strategies
  • 08:24 Maximizing Facebook for Business Growth
  • 10:21 Deep Dive into Book Funnels: Strategies and Insights
  • 13:09 The Mechanics of Paid Book Funnels
  • 16:02 Advanced Funnel Strategies: Upsells and Downsells
  • 16:48 Exploring Pricing Strategies for Maximum Conversion
  • 22:01 Mastering Facebook and Instagram Ads for Book Funnels
  • 30:43 Balancing Business and Family Life
  Resources   Connect with Chris
Connect with me
033: Why Build your Email List Over Social Media Following12 May 202200:17:04
Do you have a social media and email marketing strategy? If you're only using one of the two, I highly recommend listening to what I'm teaching in this conversation.

A lot of people focus on getting more followers on social media, but the truth is your email list is much more valuable. Let me tell you why in this episode.

  Let's dive in and learn:
  • [5:00] Why your social media account is not actually yours
  • [7:30] Why we aren't in control of our social media accounts
  • [9:25] The importance of personalization
  • [12:00] The ROI between organic social media and email marketing
  • [12:25] Looking at your marketing strategy and who you're targeting
  • [15:15] A guide to help your email marketing strategy
 
Resources mentioned in this episode:   Connect with me
032: Types of Software your Online Business Needs05 May 202200:15:40
Do you automate your business using softwares? 

In this episode, I discuss the different types of software to help your online business succeed.

These tools will help you run your business online, increase productivity and scale your business. 

You might be asking if you really need these softwares, and the truth is, no matter what kind of business you have, certain types of software help your business work effectively for you.

Let's dive in and learn:
  • [1:40] What a funnel builder is and how it works
  • [4:40] The power of email autoresponders
  • [7:20] Leveraging booking calendars 
  • [9:30] Social media content schedulers
  • [10:55] Using project management systems to stay organized
  • [12:10] Why you need a proposal builder
  • [13:20] How to prioritize which software you should invest in first

Resources mentioned in this episode:   Connect with me
031: How to Find Your Confidence and Overcome Imposter Syndrome with Kelsey Boyer28 Apr 202200:29:06
How can we find confidence and overcome imposter syndrome as entrepreneurs?

It's no secret that we all face imposter syndrome sometimes, but it's how we bounce back from those moments that truly make a difference.

Joining me in this conversation is Kelsey Boyer. Kelsey is a CCF Certified Leadership Coach and the Founder of Women's Leadership Accelerator, her 90-day mentorship program for emerging and current female leaders looking to overcome imposter syndrome & build confidence, unlock their leadership potential, and gain more clarity on their path, so they accelerate their potential & impact, and thrive in their career (and life).

With almost a decade of experience leading teams mainly in male-dominated environments, Kelsey's mission is to lift the potential of women and create more female leaders in the world. 

She also sits on the board of directors for Fit Active Beautiful (FAB) charitable Foundation, which is an organization dedicated to empowering young girls to become strong women through the power of sport.

Let's dive in and learn:
  • [5:50] How to overcome imposter syndrome 
  • [11:10] What it takes to be a true leader
  • [13:40] The biggest benefits to working online vs. working in person
  • [15:40] The learning curves Kelsey has faced being an entrepreneur  
  • [22:15] All about the Women's Leadership Accelerator 
  • [25:22] How to not get stuck in the comparison game

Resources mentioned in this episode:
Connect with Kelsey   Connect with me
030: How to Take 3 Photos in 1 Sitting21 Apr 202200:11:09
One of the hardest parts of content creation is lining up the content. 

Between writing captions, shooting reels, going live and making sure that you have photos readily available, there's a lot that goes into making great social media content! It's actually a lot more time and effort really than people actually realize.

In this episode, I want to take some of the overwhelm out of creating content, and I'm sharing the industry secrets that have helped me plan out content months in advance.

Let's dive in and learn:
  • How to simplify your life by batching content
  • The quick strategy behind getting three photos in one sitting
  • Why procrastination and overthinking are your worst enemy

Resources mentioned in this episode:
  • Social media automation Bootcamp
    https://www.lisaannecoaching.ca/socialmediabootcamp
  • Episode 6: Scheduling platform episode
  • Episode 29: The Best Times to Post on Social Media

  • Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
  Connect with me
029: The Best Times to Post on Social Media14 Apr 202200:14:47
What is the best time to post on social media? 

How important do you think posting at the right time really is?

You may not feel like it's overly important because posting consistently is better than not posting at all, but the time of day that you post does make a difference. After years of testing the algorithm, and at this current moment, I have answers for you. 

  Let's dive in and learn:
  • The importance of posting at optimal times 
  • How to figure out what those optimal times are
  • Which times to post on each specific day
  • Tips to tweak your posting schedule 

Resources mentioned in this episode:
  • Social media automation bootcamp
    https://www.lisaannecoaching.ca/socialmediabootcamp

  • Enter to win: Leave a rating and review- every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
  Connect with me
028: How to Generate Leads with Webinars07 Apr 202200:17:03
Do you focus your marketing efforts more on the front-end of social media or the backend?

Do your social media posts lead your followers to your newsletter, or are you hoping that seeing an Instagram post will be enough to convert them?

In this episode, we're talking about how to generate leads with webinars. Webinars are a great way to share your expertise with potential clients. If they know you and like what you teach, the odds are they will buy from you.

Let's dive in and learn:
  • Proactive vs. reactive strategies to find clients on social media 
  • The different ways you can use webinars in your business
  • Three platforms to host your webinars on
  • Brainstorming the content and structure of a webinar
  • What kind of pitch to do at the end
  Resources:   Connect with me
027: Steps of a Lead Generation Funnel31 Mar 202200:12:11
We've talked about freebies and generating leads, but what happens once they're on your email list? 

In this three-part series, I'm breaking down the steps of lead generation. 

In this first part, you will get a short introduction to lead generation. Then we will move on to creating a lead generation funnel in part 2. Lastly, part 3 will teach you how to actually set up a lead generation funnel.

Let's dive in and learn:
  • What is lead generation?
  • What is a lead generation funnel?
  • How many steps your lead generation funnel should have
  • Part 1 of setting up your lead generation funnel
  Connect with me
026: What Does Abundance Mean? with Blake Miles24 Mar 202200:26:36
What does abundance mean? What does it mean to live truly abundantly?
Sometimes we overuse the word abundance and forget why we desire that feeling in the first place.
In this episode, Blake Miles joins me to talk about deep, genuine abundance and how you can create more of it in your life.

Blake is an abundance coach who helps people fast track themselves to the life they truly desire by helping them divide overwhelming goals and dreams into small, manageable, scheduled steps.

Let's dive in and learn:
  • What TODs are
  • Looking at abundance from a different perspective and by a different definition 
  • How to appreciate our journey
  • Tips to make our goals actually happen
  • Ways to balance being in flux

Resources mentioned in this episode    Connect with Blake
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025: 8 Ways to Promote your Freebie Online17 Mar 202200:10:37
Are you ready to start seeing huge spikes in subscribers to your email list, and grow your leads for your business?

The first step is to have a valuable freebie. The next is to promote it across all of your marketing platforms! 

In this episode, we're talking about promoting freebies, and I'm giving you 8 ways to do so that you may not have considered before.

Let's dive in and learn:
  • Using lead magnets with social media ads
  • 8 ways to promote your freebie
  • The different ways to promote your freebie on each social media platform 
  • Organic vs. paid marketing when it comes to promoting your freebie 

Check out these past episodes!   Connect with me
024: Top 10 Freebies that Generate Leads10 Mar 202200:13:39
Do you use freebies in your business to generate leads? Odds are you might have a free download to help build your email list, but did you know there are so many different kinds of lead magnets you can create?


In this episode, we're talking about the 10 freebies I recommend when it comes to generating high quality leads.


Let's dive in and learn:
  • The purpose of lead magnets 
  • The 10 types of lead magnets I recommend 
  • Tips to picking the right lead magnet 
  • How to collect contact information from your leads by using a lead magnet 

Check out these past episodes!
Connect with me
140: How Saying "NO" Changed My Life and Business30 May 202400:13:57
In the hustle and bustle of entrepreneurship, the word "no" often gets overshadowed by the constant pressure to say yes to every opportunity that comes our way. 

However, what if I told you that saying "no" could be the key to unlocking your full business potential? In this episode, we explore the transformative power of setting boundaries and embracing the word "no."

Through my journey, I've learned that saying "no" was not about shutting doors but wisely choosing which ones to open.

By setting boundaries and prioritizing self-care, I reclaimed my time and sanity and made better leadership decisions. My transformation shows how saying "no" can lead to saying "yes" to opportunities that align with your goals and values.

One of the most important lessons I share is the importance of setting boundaries for self-care and business growth. By learning to say "no" to projects and clients that do not respect my time or expertise, I attracted a loyal client base and saw her business thrive. 

I encourage you to embrace the strength of saying "no" and watch your business soar. By setting boundaries, saving time and energy, and staying true to their visions, entrepreneurs can empower themselves to open new doors and reach new heights of success. Saying "no" is not a weakness but a strength that can lead to transformative growth and fulfillment in business.   We talk about: 
  • 00:00 Intro
  • 02:06 Saying 'No' to Say 'Yes' to Growth
  • 02:32 The Wake-Up Call: Hitting Rock Bottom
  • 03:26 Embracing No: The Path to a Thriving Business 
  • 03:50 The Five Big Benefits of Saying No
  • 04:06 Prioritizing What Truly Matters
  • 05:55 Setting Boundaries for Self-Care and Business Growth
  • 12:37 Concluding Thoughts: The Strength in Saying No
  Resources   Connect with me
023: #1 Productivity Hack Every Entrepreneur Needs to Know About03 Mar 202200:13:38
How many hours a week do you spend trying to coordinate meetings?

You're a busy entrepreneur, and I get that sometimes it feels easier to book calls in when you have free time during the week. The truth is, that's not really an effective strategy in the long haul because you shouldn't be sacrificing all of your free hours by taking calls at times you truly don't want to.
In this episode, we're talking about booking calendars and my personal fave -- Calendly. 

Let's dive in and learn:
  • What is a booking calendar
  • How to save time by using a booking link
  • Staying true to your work hours
  • How to avoid getting double booked
  • Why you should have multiple booking calendars for different types of meetings

Connect with me
022: 4 Steps to Crushing Your Goals This Year24 Feb 202200:11:06
How can you set goals and ensure that you always actually crush them?

As entrepreneurs, we often want to achieve many things at the same time. But you need a plan because a plan is what will lead you to success.

In this episode, I walk you through my goal-setting process. This is how I make sure to not only crush my goals but ensure they're reasonable, to begin with.

Let's dive in and learn:
  • Why brain-dumping your goals are effective in planning them
  • How to decide which goals are most aligned to you right now
  • Why it's important to break goals down into bite-sized pieces
  • My four-step process to crushing all your goals
 
Connect with me
021: Why every business owner should consider insurance with Denise Tulk24 Feb 202200:25:59
Being self-employed comes with a lot of perks, but one thing that we don't necessarily have access to is benefits. 

For the first four years of my business, I never even considered why having insurance was important, but I should have been. That's why we're chatting with Denise Tulk today.

Denise has taught me a lot about not only how to protect myself but protect my family. 

Denise has been in the insurance business for over 11 years and has owned her agency in Stoney Creek since October 2018. She lives in Grimsby on the Lake with her husband Matt and their Boston Terrier Lola.
She has recently purchased a commercial building as her new office space, which you'll hear about in our conversation.

  Let's dive in and learn:
  • The three types of insurance every entrepreneur should have
  • The difference between life insurance, critical illness insurance, and disability insurance
  • How to pick the right insurance for yourself and your employees
  • How Denise uses online marketing to differentiate her business
  Connect with Denise
Connect with me
020: Top 3 Tips on How to Step Into Your Dream Clients' Shoes17 Feb 202200:11:56
When I talk to the entrepreneurs who want to scale their business using social media, we always start by talking about a few different things. 

First, we talk about lead generation and a lead magnet. The second is answering the most important question: "Who are you talking to? Who is that dream client?"

That's what we're covering in this episode.

Let's dive in and learn:
  • Why you need to be specific about who your dream client is
  • What a client deep dive is
  • The questions to consider when figuring out your ideal client
  Resources mentioned in this episode:
Connect with me
019: How to set goals and overcome the opinions of others with Morgan Stock10 Feb 202200:29:34
There's something about talking about goal setting that really fires me up. It helps keep us accountable and always working towards what we want to achieve. Would you agree?

This is what we're talking about in today's episode. In fact, today's special guest today is someone who always crushes her own goals and now helps other entrepreneurs and do the same. 

Morgan Stock is an accountability coach who helps kick entrepreneurs into focus through mindset, through growth strategies and a productivity game plan with a little bit of a tough love approach.

Let's dive in and learn:
  • Morgan's best tips for setting goals that actually stick
  • Why accountability is crucial when it comes to entrepreneurship and how to find someone to become accountable to
  • The three types of people that will hold us back and how to overcome it
  Resources mentioned in this episode:
Connect with Morgan
Connect with me
018: How a Full Digital Strategy Can Change Your Business with Lisa Anne03 Feb 202200:16:10
What goes into a digital marketing strategy? For me, it's a combination of content creation, email marketing and paid ads. 

I love this approach because it's a strategy that will generate prospects, gather their information and then will help turn them into paying clients -- all on automation! 

In this episode, we cover how having a full digital strategy can change your business for the better.

Let's dive in and learn:
  • Why posting reels and content on social media simply isn't enough to grow your online business
  • The four steps to creating a digital marketing strategy
  • Leveraging a lead magnet to build your email list
  • How to use paid ads to reach new people
  Resources mentioned in this episode:  
Connect with me
017: Use Social Media Ads to Expand Beyond Your Immediate Circle with Lisa Anne27 Jan 202200:12:34
How do you find your ideal client online? And better yet, how do you actually convert them into paying clients? After all's said and done, our friends and family will only buy from and support us for so long.

That's why we're covering expanding beyond your immediate circle by leveraging social media ads. 

Did you know there are 11 different types of ads you can run between Facebook and Instagram?

Between paid marketing and organic marketing, it can be confusing and overwhelming to know where and how to start. 

Let's dive in and learn:
  • The difference between paid and organic social media marketing 
  • Why you need to get laser targeted with your ideal client and who you want to reach
  • The different types of ads you can run 
  • What you should consider before running ads
  Resources mentioned in this episode:
Connect with me
015: Instantly Attract Your Dream Client On Social Media with Lisa Anne20 Jan 202200:14:30
How do you attract those dream clients online? 

How do you make your online conversations go from talking to everyone to talking to your dream clients?

This is what we're covering in today's episode: how you can instantly attract your dream clients online. And the truth is? It's not as complicated as you may think.

Listen in as we talk about:
  • Why it's okay to be picky about who you want to work with
  • Questions to ask yourself when envisioning your ideal client
  • How to get in front of your dream client
  • How to speak to your dream client online
  • The importance of solving your ideal client's problems through your content
  • Use hashtags strategically to reach your target market and build relationships  
  Connect with me
016: How to Launch and Grow a Podcast with Simona Costantini20 Jan 202200:28:51
I am super excited about this week's episode. Joining me is Simona Costantini, who is the lady that helped me bring the more than social podcast to life.

Simona Costantini is the Founder and CEO of Costantini Productions, a full-service podcast production agency. She is also the Executive Producer and Host of the Happiness Happens Podcast.    She helps six-figure entrepreneurs in the intuitive space bring their personality, brand and passion to the mic by helping them launch, manage and grow their podcasts. 

Listen in as we talk about:
  • What you need to know before launching your podcast
  • The equipment you need to get started
  • The recording and editing technology Simona recommends 
  • Why recording both video and audio is important
  • How the podcast algorithm works
  • Using keywords to drive more traffic to your podcast within the apps
  Resources mentioned in this episode
Connect with Simona
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014: 7 Emails to Send That Turn Leads into Paying Clients with Lisa Anne13 Jan 202200:16:18
Do you use email marketing in your business? 

How do some people seem to have their email sequence all figured out? 

It can often feel like you've really grasped the big idea of email marketing, but the tricky part comes when you know the general strategies, goals, and what success with email marketing looks like, but maybe aren't 100% sure how to implement it correctly. 

That's what we're focusing on today, and I'm giving you my 7 must-include email sequence and how it can help you create warmer leads.

Listen in as we talk about:
  • The 7 email sequences I recommend sending to your leads
  • Tips for establishing yourself as someone worth listening to 
  • The questions you want to ask in your email sequence before your prospective client asks them
  • How to leverage email marketing to support sales 
  Resources mentioned in this episode:
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139: Scale Your Coaching Business to Sell Without Social Media: Expert Strategies from Laura Roeder23 May 202400:35:51
013: The Secret of Generating Higher Quality Leads Online with Lisa Anne06 Jan 202200:12:54
This week on the podcast, I'm answering the most asked question that I got asked last year: "How do you generate high-quality leads through social media?"

I've had so many conversations around this topic over the last six and a half years. My answer? It might surprise you: Thoughtful and effective lead magnets.

  Listen in as we talk about:
  •  How to use lead magnets to get higher quality leads
  • Three key parts to effective lead magnets
  • Four different types of lead magnets
  • What to include and what to omit from your lead magnet 
  Resources mentioned in this episode:
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012: Super Easy Ways To Turn Website View into Warm Leads with Lisa Anne30 Dec 202100:13:18
How can you ensure that the people that land on your website starts to turn into leads for your business? 

In this episode, we're talking about websites vs. sales funnels and how you can leverage a sales funnel to drive more customers into your community and ultimately into paying clients.

Have you heard of sales funnels before? If not, a sales funnel is exactly as the name says; it's a funnel to help you make sales.

Listen in as we talk about:
  • The biggest downfall websites have
  • What a sales funnel is and how it works
  • The main differences between a website and a sales funnel
  • The step-by-step on how to set up a lead generation funnel 
  Connect with me
011: 15 Different Reel Ideas with Lisa Anne23 Dec 202100:15:08
There are two kinds of entrepreneurs when it comes to creating reels -- those who see the benefit but don't know how to create them and those who are simply not interested in integrating reels into their marketing strategy. 

We're going to focus on the first type of entrepreneur in this episode. I'm giving you 15 different reel ideas today that you can start to incorporate into your business and marketing. Each of these ideas has its own benefits, and I suggest starting with the ones you're most comfortable with and working your way up!

Listen in as we talk about:
  • The two types of entrepreneurs when it comes to reels
  • 15 reel ideas that think outside of the box
  • How each different reel type builds the know, like and trust factor in different ways
  • The process I take to create reels
  Want to learn more about reels? Check out these past episodes:
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