Most business advice focuses on tactics, hacks, or quick wins but what if the foundation of success is so much more? In this first episode of More than Sales, your host Enfys Maloney shares the exact blueprint that’s fueled her achievements as a sales expert, coach, and award-winning entrepreneur. This episode breaks down the four cornerstones that underpin sustainable growth, audience building, and long-term revenue.

Rather than just following conventional sales techniques, Enfys invites listeners to build from a holistic foundation: balancing practical planning with powerful mindset, resilience, and personal branding. With raw honesty and actionable guidance, she shows how each stage is essential, whether you're starting from scratch or scaling up your business.

What’s inside:

• The four pivotal cornerstones, strategy, state, stamina, and status that are needed to grow your brand and revenue
• Why a great strategy means knowing not just what to sell and who to sell it to, but exactly how to bridge the gap and bring clients in
• “State” isn’t just fluffy mindset: it’s about empowered self-belief, resilience, and the ability to bounce back when business throws curveballs
• Stamina is the real secret: business isn’t a sprint, and waking up every day to execute your plan is what powers results
• Status is your external reputation—how you’re seen in your space and how your personal brand elevates your price, audience, and opportunities
• Enfys’ journey from a devastated travel business to building a thriving sales coaching brand during the pandemic, and how each cornerstone played a role
• The myth of “readiness”: why you don’t need proof or audiences to start, but you do need focused action and belief
• Practical advice on investing in support, seeking out help, and treating business growth like a creative playground rather than a rigid formula

Key Topics Covered:

00:06 Introduction: The More Than Sales Blueprint

00:51 The first cornerstone: strategy, what, who, and how

02:14 Cornerstone two: state the importance of empowered being

03:05 Cornerstone three: stamina, resilience and long-term commitment

04:06 Cornerstone four: status, your external reputation and brand lift

05:21 How audience loyalty and retention strategy underpin success

06:03 Enfys’ pandemic pivot: harnessing state to survive and thrive

09:47 Why sustained effort pays off and how achievement drives the next strategy

11:16 Investing in mentorship, support, and network

12:19 Adapt the blueprint: make it your own, for your unique talents and energy

About Enfys Maloney:

Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue.

After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work.

Enfys is the founder of Vibrant Connections, a thriving online networking community that helps entrepreneurs build meaningful relationships and generate opportunities through networking and collaboration. She also hosts live events that bring ambitious business owners together to learn, connect and grow.

Her work and insights have been featured in publications including The Sunday Times, MSN, Wales Online, Daily Express, Startups Magazine and Authority Magazine, and she is known for combining clear sales strategy with a warm, human approach to business growth.

When she’s not mentoring entrepreneurs or hosting events, Enfys lives in Wales where she spends time running through the hills, swimming in the river and feeding the chickens with her family.

Download the 7-day Sales Accelerator course https://www.salestrainingwithenfys.co.uk/The-More-Sales-Accelerator/

Make Sure You Follow and subscribe for the next episode of More Than Sales

Connect with Enfys:

Website: https://www.salestrainingwithenfys.co.uk/

LinkedIn: https://www.linkedin.com/in/withenfys/

Instagram: https://www.instagram.com/salestraining_with_enfys/

Facebook: https://www.facebook.com/salestrainingwithenfys/

YouTube: https://www.youtube.com/@more-than-sales

Produced by Winter Audio.

The More Than Sales Podcast is about to change the way you think about selling.

Sales sit at the heart of every successful business, but for so many entrepreneurs, it feels uncomfortable, unpredictable, and overwhelming. That stops now.

Welcome to More Than Sales with Enfys.

Hosted by Enfys Maloney, sales expert, speaker, event host, and multi award-winning entrepreneur. This podcast goes beyond surface-level sales advice. It’s about building a powerful CEO mindset, showing up with confidence in your brand, and mastering the practical skills that actually drive revenue.

Each week, you’ll learn how to:

• Turn everyday opportunities into real sales
• Create consistent, dependable income
• Sell with confidence (without feeling pushy or scripted)
• Build a profitable business that genuinely fulfils you.

Expect honest conversations, real strategies, and no fluff, just the tools and perspective you need to grow.

If you’re ready to stop second-guessing your sales process and start creating bigger cash months, you’re exactly where you need to be.

Follow and subscribe to More Than Sales with Enfys so you never miss an episode.

About Enfys Maloney:

Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue.

After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work.

Enfys is the founder of Vibrant Connections, a thriving online networking community that helps entrepreneurs build meaningful relationships and generate opportunities through networking and collaboration. She also hosts live events that bring ambitious business owners together to learn, connect and grow.

Her work and insights have been featured in publications including The Sunday Times, MSN, Wales Online, Daily Express, Startups Magazine and Authority Magazine, and she is known for combining clear sales strategy with a warm, human approach to business growth.

When she’s not mentoring entrepreneurs or hosting events, Enfys lives in Wales where she spends time running through the hills, swimming in the river and feeding the chickens with her family.

Connect with Enfys:

Website: https://www.salestrainingwithenfys.co.uk/

LinkedIn: https://www.linkedin.com/in/withenfys/

Instagram: https://www.instagram.com/salestraining_with_enfys/

Facebook: https://www.facebook.com/salestrainingwithenfys/

YouTube: https://www.youtube.com/@more-than-sales

Produced by Winter Audio.

Conventional sales advice is full of manipulation, pressure, and closing at any cost, but what if the real path to success is intentional, ethical, and deeply aligned? In this episode of More Than Sales, host Enfys Maloney unpacks the simple but powerful framework for turning hesitant “not right now” conversations into confident, high-impact yeses from the right clients.

With a focus on fulfilment, alignment, and decisiveness, Enfys Maloney walks you through how to create genuine connection, spot your truly ideal clients, and foster a sales environment that feels great for both sides. You’ll learn how to structure calls so they lead naturally to decisions without scripts, manipulation, or selling anyone the wrong solution.

What’s inside:

• Why you shouldn’t close every opportunity and why saying no to the wrong client is a win
• The three-part sales call framework: beginning (welcome & context), middle (deep listening & problem-solving), and end (reassurance, recap, and the ethical close)
• How to meet your prospect where they are, and create a supportive, safe environment for decision-making
• Tips for handling client hesitation, fear, and vulnerability—and how to confidently lead them to clarity
• How to use real-life case studies and results to build trust and demonstrate transformation
• The power of micro-yeses: leading your prospect through small agreements toward a confident decision
• Why certainty and alignment matter more than persuasion or pressure
• How to become known for success stories, not just numbers.

Key Topics Covered:

00:00 Why closing the “wrong” client isn’t sales success

01:07 The truth about sales fulfilment, certainty, and ideal fit

02:08 Framing every call for alignment, not manipulation

03:09 Creating a safe, neutral, and decisive conversation

04:11 Using a simple three-part call framework

05:00 Meeting your prospect where they are: empathy and relief

07:24 Structuring the call for clarity and confidence

08:28 The step-by-step breakdown: what to ask, when, and why

11:06 Using case studies for reassurance and authority

13:10 Wrapping up with recap, micro-yeses, and confident closing

14:41 How “the right yes” becomes your next great case study.

About Enfys Maloney:

Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue.

After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work.

Enfys is the founder of Vibrant Connections, a thriving online networking community that helps entrepreneurs build meaningful relationships and generate opportunities through networking and collaboration. She also hosts live events that bring ambitious business owners together to learn, connect and grow.

Her work and insights have been featured in publications including The Sunday Times, MSN, Wales Online, Daily Express, Startups Magazine and Authority Magazine, and she is known for combining clear sales strategy with a warm, human approach to business growth.

When she’s not mentoring entrepreneurs or hosting events, Enfys lives in Wales where she spends time running through the hills, swimming in the river and feeding the chickens with her family.

Connect with Enfys:

Website: https://www.salestrainingwithenfys.co.uk/

LinkedIn: https://www.linkedin.com/in/withenfys/

Instagram: https://www.instagram.com/salestraining_with_enfys/

Facebook: https://www.facebook.com/salestrainingwithenfys/

YouTube: https://www.youtube.com/@more-than-sales

Produced by Winter Audio.

Download the Get an Immediate Yes Guide: https://www.salestrainingwithenfys.co.uk/discovery-call-cheat-sheet

Make sure you follow and subscribe for the next episode of More Than Sales!

Produced by Winter Audio.