Explore every episode of the podcast More Cheese Less Whiskers
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Ep268: Fundamentals of the 8-Profit Activators | 28 Dec 2025 | 01:00:35 | |
The quiet week between Christmas and New Year is the perfect time to revisit the fundamentals that actually work. While everyone else is planning their "new year, new me" marketing experiments, you could be installing the only framework you'll ever need to predictably generate clients. In this episode, I want to share one of the early I Love Marketing episodes where Joe and I break down the 8 Profit Activators - the foundational system I've used to help thousands of businesses create vending machine marketing instead of slot machine marketing. Putting money in and knowing exactly what goes in and exactly what comes out, every single time, rather than putting money in and hoping. We talk about how most business owners would happily pay 20-25% of a transaction if someone delivered ready-to-buy clients to them, but they won't invest that same amount in building their own client-generation system. I'll remind you how to think about your business in three separate units (Before, During, and After), why narrowing your focus to one target market makes everything easier instead of harder, and how to stop confusing "being nice to people" with an actual orchestrated referral system. If your marketing feels like throwing spaghetti at the wall in any way, this episode will give you the clarity and foundation you've been missing.
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| Ep267: Owning a Market with Paul DeLano | 21 Dec 2025 | 00:59:12 | |
Being known for what you don't do can position you as the natural choice in your market. Today on the More Cheese Less Whiskers podcast, I want to share a great conversation with Paul DeLano from Lake Life Realty, located in southwest Michigan near Notre Dame. Paul and his son Matt have built their business since 2010 around one focused decision. They exclusively work with buyers and sellers of lakefront property. If a home isn't on the lake, they simply refer it to another agent. We talked about how this specialization allows them to really serve their clients at a level generalists can't match, from taking buyers on boat rides before writing offers, to building relationships with everyone in their ecosystem—appraisers, dock installers, marinas, and home service providers. What's really interesting is exploring how they're not just selling real estate transactions, but selling the lake lifestyle itself. They advise families on how to maximize their time at the lake, connect buyers with local marinas during showings, and are building toward a full concierge service for lakefront homeowners. Paul also shared how their direct mail approach to the known, 16,000 lakefront homes in their area has become a real asset, and how selecting a single target market opens up opportunities to become an advocate and market maker for an entire community. There are lessons here for anyone thinking about the power of focus in their business.
Key Takeaways from This Episode:
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| Ep257: Creativity Unleashed with Steve Light | 03 Jan 2025 | 00:59:59 | |
Today, on the More Cheese Less Whiskers podcast, We are talking with Steve Light. Hearing his journey from web designer to Swindon's prominent mural artist demonstrates the transformative impact of rediscovered creativity. After a twenty-year hiatus, his return to art during lockdown has resulted in over 25 exhibitions and Swindon's largest mural, bringing vibrancy to the community.
His figurative expressionist style, influenced by Jean Dubuffet and Jean-Michel Basquiat, now adorns a converted post office studio where he creates works that challenge traditional artistic boundaries. Light's practice spans from street murals to gallery exhibitions, proving art's versatility in modern spaces.
Through initiatives like the Red Cliff Collective and collaborations with local musicians, Light exemplifies how artists can engage communities while maintaining creative integrity. His work continues to reshape Swindon's visual landscape, making art accessible to all residents.
Summary: 1. I introduce Steve Light, a mural artist from Swindon, who shares his journey from being a shy child with a love for art to becoming a significant figure in the street art scene of his hometown.
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| Ep166: James Schramko | 10 Nov 2019 | 01:02:07 | |
Today on the More Cheese Less Whiskers podcast we have another special treat. I've been on a whirlwind tour over the last few weeks in Toronto, Chicago, Phoenix and recently, St Petersburg back here in Florida where I was speaking at an event with my good friend James Schramko. You'll remember James from our periodic podcasts. Normally I go to Australia each year in August and we record a special episode catching up on the previous year in Marketing. James is an amazing entrepreneur. He has a wonderful business. He lives in a beach community just outside Sydney where he surfs every day, and his lifestyle business allows him to do what he wants, when he wants. We have a lot in common and we have a lot of great conversations when we're together. We decided to go ahead and record our podcasts now, before I go to Australia in a few weeks, and in this conversation we talk a lot about lifestyle elements of your business. I think you're going to enjoy this episode. Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep165: Kevin Kula | 20 Oct 2019 | 01:19:02 | |
Today on the More Cheese Less Whiskers podcast, we're talking with Kevin Kula from San Diego, where he has a great business as the self-described, Runners Repairman. We got to talk about naming and the idea that the 'runners repairman' says all the right things, and describes exactly what you are about, just when you hear the name. Kevin actually has an incredible depth of knowledge and information that can be helpful to anybody who is a competitive runner, so we also talked about this idea of gathering what is largely an invisible audience and building a community of people who are your ideal prospects. Lots of points you can apply to your business in this one. You're going to enjoy this episode.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep164: Darren Kirby | 13 Oct 2019 | 00:56:43 | |
Today on the More Cheese Less Whiskers podcast, we're talking with Darren Kirby all the way from the UK. Darren does something pretty neat. He works with dads as his target audience, but dads who want to be fit, energetic, and have the extra energy they want to really enjoy their life, play with their kids and be there for their family. We talked a lot about the idea of gathering that very specific target audience and creating the tools that allow them to identify themselves as the person he's trying to reach. We talked about the idea of creating some activators or a manifesto that will help dads identify where they are, and what they need to work on to really live this energetic life. This was a great conversation. I really enjoy it when people are crystal clear on who their target audience is because it unlocks the conversation about building that audience, communicating with that audience, and leading that audience to the next steps. Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep163: Gorana Angert | 06 Oct 2019 | 01:06:54 | |
Today on the More Cheese Less Whiskers podcast, we're talking with Gorana Angert from here in Florida. I've known Gorana for a few years now. She's been to a Breakthrough Blueprint event. She's in our Email Mastery program, so I had some context with her, and when she asked to be on the podcast to talk about an exciting new venture she's doing, I was game. I think this is going to be a very important conversation because as we're moving into the 2020s now, it's a chance to reevaluate where we are. I always love to think about it like this; we're coming into our first proper decade of the new millennium. As we're moving into the 20s, so much has changed. We literally have the ability to create our own television network, our own radio network, our own printing press. We've had the chance to do all of these things for some time, but I think we're coming to a time now where we can really take it that seriously. Just like a 'real' television network or a 'real' radio network. We had a really great discussion about the context of creating content in the new world, in a way that attracts the right audience and has the biggest impact in the world, the world you want to have an impact in. So big thoughts, big moves in this episode, and I can't wait to hear your thoughts.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep162: Mark Evans | 29 Sep 2019 | 01:02:54 | |
Today on the More Cheese Less Whiskers podcast we're talking with Mark Evans from Wisconsin, and Mark has a really great business helping entrepreneurs, with companies around $1-5 billion, build and deploy sales teams to grow their businesses. We had a really great discussion about the impact of what he does, the result, versus the mechanism that he uses to do it. A lot of the time, people who help people 'do things' focus on the mechanism, the track they follow, the product, how much they actually do for people, instead of focusing on the outcome, the results of what is being produced. So that's what we talked about today. Focusing on what it would mean to focus exclusively on the result you're able to create. There are a lot of great ideas here to help you focus more on what people really want — the results.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep161: Jose Camacho | 15 Sep 2019 | 01:04:24 | |
Today on the More Cheese Less Whiskers podcast we're talking with Jose Camacho, who has a really great business helping people remodel their bathrooms from their 5,000 square foot showroom in Miami. We talked about a lot of the potential he has in the before unit for different target audiences, and it's going to be a good exercise for you to hear how we go through the process of selecting one. The big opportunities though maybe in the during unit and after unit and the conversation developed as we talked about each of these. I think you'll find this one very thought-provoking for your own business.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep160: Eelco de Boer | 08 Sep 2019 | 01:51:01 | |
Today on the More Cheese Less Whiskers podcast we have a great show for you. It's September, a new school year here in Florida. I always love to think of my time as an academic year, and before I get started, it's great to look back over the summer. This year I again got to go to London, Amsterdam, and Toronto, and while in Amsterdam for our 4th annual Breakthrough Blueprint event with my good friend Elko de Boer, one of the things that we do is record our Periodic Podcast. It's a kind of 'year in marketing' review for both of us. We talked about a lot of the things that we've done over the last 12 months, compare notes, reflect on our successes, and talk about what we see for the future. It's a delightful episode to listen to, and it's a nice thing to set the scene on my marketing world view as I look forward to November this year when I go to Australia and do the same thing with James Schramko. I always love talking with Eelco, and this is a great episode with lots of ideas for the year ahead.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep159: Justiss Boyer | 25 Aug 2019 | 01:01:31 | |
Today on the More Cheese Less Whiskers podcast we're talking with Justiss Boyer from North Carolina She's right in the middle of the research triangle area, an emerging area where she's opened up a new hairstyling salon doing cuts and colors for professional women. This was a really great conversation about understanding who your clients are, what they really want, and knowing that who it is you're trying to attract. Then we talked about a strategy for attracting and keeping those people. She does a really great job of keeping people once they come in, with around an 85% conversion rate into ongoing clients. When we did the math we found out they're worth a lot of money over the lifetime of a client, and we talked about a very useful strategy I've used in a lot of different situations to kickstart and bring in new clients in her before unit. You're going to really enjoy this episode.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep158: Joe Stumpf | 18 Aug 2019 | 01:24:06 | |
Today on the More Cheese Less Whiskers podcast, we have a special treat, one of my oldest friends. Joe Stumpf. I'm sure you've heard me talk about Joe in the past. We spent many years together delivering our Main Event to realtors all over the country, and any time we get to chat great things happen! This call is no different. We cover it all... So, no need to say anymore except, go listen now ;)
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep157: Richard Miller | 12 Aug 2019 | 01:11:15 | |
As you know, every week we spend an hour hatching evil schemes with a business owner from somewhere in the world with an interesting business. It's usually someone I don't know, but today on the More Cheese Less Whiskers podcast we're going to spend an hour hatching said evil schemes with someone I know very well! Richard Miller. I've spent a lot of time with Richard. When we first met, he was taking over the role of running all the audio visual requirements for the big real estate seminars I did with Joe Stump and Eben Pagan. He has a long, long history of putting on high stakes events for entrepreneurial businesses. We would do 600-800 person events every month for many, many years, and Richard was responsible for making them go off flawlessly. He's done events for people like Dean Graziosi, Jeff Walker, Eben Pagan and many of the names you would recognize. He's a bonafide audio visual expert, and this is a really great conversation, hatching some evil schemes around the future of the audio visual business. You're really going to enjoy this episode.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep256: Convert More Leads with Stuart Bell | 10 Nov 2024 | 00:30:36 | |
In this episode of the More Cheese Less Whiskers Podcast, Stuart and I discuss the power of non-traditional books in lead generation. We delve into the process of using a self-published book as a tool to generate leads and share strategies that have resulted in impressive records, such as 1753 leads at just $3.53 per lead. Stuart highlights the value of daily knowledge and asking the right questions, and I reveal how to write a book in 30 days with a resonating title. We debunk the myth that a book needs to be lengthy to be successful and discuss the impact of concise, impactful books that address potential clients' concerns.
Summary
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| Ep156: Steve Nelson | 04 Aug 2019 | 01:05:38 | |
Today on the More Cheese Less Whiskers podcast we're talking with Steve Nelson from Foster, Australia. Steve's a building contractor who works with remodels, new construction, and all kinds of building projects, and one of the things we talked about, which turned out to be one of the big opportunities for him, is his After Unit. It turns out that a lot of his business is by referral. He's been in business for over 30 years and he knows a lot of the people in his town and his reputation is great. He does a good job, so of course he's going to get referral business and luckily most of it just happens without him really doing anything to orchestrate it. We looked at that as a big opportunity and had a great conversation about a strategy for him to orchestrate referrals. A low cost way that will have a big ROI for him. Then we talked about targeting specific people on the high end of what he likes to do, full house remodels. We talked about a really great strategy to attract just those people and I think you're really going to enjoy this conversation.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep155: 50-Minute Focus Finder | 28 Jul 2019 | 00:52:24 | |
Today on the More Cheese Less Whiskers podcast we're going to talk about one of the most important elements of your business… The feeling of abundant time, and we want more than just the feeling of abundant time, we want the actuality of abundant time! The number one way you're going to achieve what you want to achieve is by wrangling your time. People often tell me, the thing that stands in their way is that they just don't have time. They're too busy, so I want to help you get control of your time and use it in a proactive way, and the way to start is to eliminate all the reactive activators that are stopping you from implementing the things you want to implement. I've got a really great strategy for you that I call it the 50 Minute Focus Finder, and what you're going to listen to right now, is a complete training, elegantly 50 minutes long, that's going to give you a tool you can use for a lifetime to get anything you want to get done, done.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep154: Shaqir Hussyin | 21 Jul 2019 | 01:06:57 | |
Today on the More Cheese Less Whiskers podcast, we have a real treat. We're going to be talking with Shaqir Hussyin from London, and Shaqir has a really great business helping people build online businesses. I first met him at a Breakthrough Blueprint event I did in London, maybe four years ago now, and we had a really great conversation about who he wants to be a hero to. This is a conversation I've been having with Dan Sullivan recently, and the subject of his new book also called Who Do You Want To Be a Hero To? It's one of the most profound books I've ever read, and we're going to have a lot of discussions about it on future episodes here. In the meantime, Shaqir's situation is a really good jumping-off point to talk about it. I think you're going to enjoy this episode.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep153: Adam Curran | 14 Jul 2019 | 01:03:43 | |
Today on the More Cheese Less Whiskers podcast, we're talking with Adam Curran, a financial advisor who owns a nice financial advisory firm in Charleston, South Carolina. They have a really unique way of generating business using a radio show. He's syndicated on a lot of different radio stations, and we ran through all of the numbers about how the economics of something like that work. We dissected the roles each part of this strategy is playing; using books as a lead generator, and the purpose of a podcast or a radio show as a distribution channel and lead conversion tool. We had a really great conversation, and there's a lot of potential in this idea, and a lot of opportunity for Adam to really capitalize on the tremendous and profitable foundation he's built.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep152: Mark Schreiber | 24 Jun 2019 | 01:18:40 | |
Today on the More Cheese Less Whiskers podcast, I've just arrived in London, I'm at the Shangri La hotel at The Shard, the view is spectacular by the way, and we're talking with Mark Schreiber. Mark has a company that provides market data about higher education institutions, so people looking for this information, people who are creating things like higher education software and need program and contact details for the leaders of these institutions, can find the right schools, and people to talk to. We had a great conversation about the transition from being a legacy directory where, years ago, it was a big, physical directory, a kind of Who's Who, to what it needs to be today as times change. When you think about it in terms of the 8-Profit Activators, what they're really doing is providing the 'Target Market' research for people. They have the market data about the institutions that can help people select their target market, and pick the right people to be in front of. There is so much opportunity here, and you're going to enjoy how we think about this one.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep151: Louis Sauer | 16 Jun 2019 | 01:06:42 | |
Today on the More Cheese Less Whiskers podcast we're talking with Louis Sauer about his really neat golf practice facility. Now what I want you to notice about this conversation is what I'm always looking for when we're doing episodes... and that's what is the underlying business model? When you look at today's show, what Louis has is a situation similar to a hotel business. If you think about it, he has available spots in the practice bays at his facility, and if they're not taken, they perish. Just like a hotel room, or a seat on an airplane, or a table in a restaurant… any of those things where you've got an opportunity to have full capacity. In all these cases, you start to think about how high is high. If I was full all the time, what are we faced with here? What is the potential? The challenges and opportunities become, how do we maximize this? How do we get as many people as possible to experience it at least once, so we can keep the people who really like what they experienced?
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep150: Michelle Garcia | 09 Jun 2019 | 01:08:57 | |
Today we have a very special simulcast episode of the Listing Agent Lifestyle, and More Cheese Less Whiskers podcasts. Now, if you've been listening for any time, you know my two favorite things in life are marketing and real estate, and I love it when those paths cross. Today is one of those days because we've got a special guest, Michelle Garcia, from Coeur d'Alene, Idaho, and Michelle is a realtor looking to build systems around cracking into the luxury market in Coeur d'Alene. She's had some success. She listened to the I Love Marketing podcast and learn some strategies that she started applying in her business. She put together a relocation guide and started finding all these buyers who are looking for homes in Coeur d'Alene. She realized the reason she's getting all these buyers was because that's who she was attracting with her guide, so start thinking about how to apply marketing to get what she really wants… listings… and maybe she could do the same thing. So that's where we started our conversation, and I think you're really going to enjoy where this leads.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep149: Brian Diez | 02 Jun 2019 | 01:00:48 | |
Today on the More Cheese Less Whiskers podcast we're talking with Brian Diaz from Long Island, and Brian is a mortgage broker with a great target audience of working with first-time buyers, who are Spanish speaking, and who live in Long Island or the areas right around there. Brian's building relationships with real estate agents he can collaborate with to help these clients get homes using grant programs, and it's a really great, well thought out system, and you're not going to believe some of the numbers, the lead costs he's getting because it's such an on-target campaign. This is what happens when you are really specific and compelling in your messaging with your audience, and we talked about the longevity of this approach and the real value of being in it for the long term. We had a great conversation, and you're really going to enjoy it.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep148: Dillon Hill & Clay Stevens | 12 May 2019 | 01:27:57 | |
Today on the More Cheese Less Whiskers podcast we're talking with Dillon Hill & Clay Stevens from Sacramento, California, and they have a really great story. They started out doing something to support a friend who was diagnosed with cancer. They helped him complete as many 'bucket list' items as they could, they documented their journey, and that really got a lot of traction out in the world. Now they are trying to help other people with cancer, knock things off their bucket lists. We were trying to figure out how to model their first success, how to set something so that they can do it full time, and during the call we actually texted my friend Nick Nanton, who's an 11 times Emmy winning movie documentary producer, director, who jumped on the call with us to do some brainstorming. So this is a little longer episode than we normally have, but I think that you'll get a lot out of the conversation that will guide how to really think about setting up something new, so that you get a context and a structure that's sustainable.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep147: The Self Milking Cow with Frank Kern | 05 May 2019 | 00:52:07 | |
Today on the More Cheese Less Whiskers podcast we have a bit of a different show. I'm down in South Beach this week, and one of the things I got to do was spend a little time with my friend Frank Kern, and it reminded me of being on his podcast, 'Your Next Million'. We talked about 'the self milking cow'. I shared the idea that the struggle or limitation, holding back a lot of entrepreneurs back is that they're trying to be 'self milking'. They're trying to do it all; trying to make the milk, meaning come up with the ideas, the money and the strategies, and they're also trying to milk themselves, package it, take it to market, and do the billing and clean up around the shop and farm. The sooner you realize making the milk is the most important thing you can do, and it's the thing that only you can do, the more success you'll have. Everything else can be done by farmers, and I'm saying that not in a demeaning way to farmers, because there are people who love to be in support roles or love to do things without having to come up with the milk. I think when you're the person who can make the milk, one of the creative leaders of an entrepreneurial venture, whether it's a real estate agent, or any kind of business, the problem is we kind of take it for granted. We think that everyone can do it and it almost feels like we shouldn't be able to just do that as it seems too easy. It seems like it's not work. That's a limiting belief, and you'll realize not everyone is you, and that some people, in fact most people, really just want to know exactly what to do and feel like they're making a contribution to a bigger picture. We had a great conversation and I'm going to let you listen in on that entire conversation this week, and then I'll be back next week and we'll continue with our regularly scheduled programming. In the meantime, enjoy this one. I think you're really going to get a lot out of it.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep255: The Power of Selling with Carlos Garrido | 05 Nov 2023 | 00:54:10 | |
Today, on the More Cheese Less Whiskers podcast, we're talking with Carlos Garrido, a former investment banker turned sales trainer, about his unique career journey and the power of selling. He shares his experiences navigating cultural accents in business, outlining how a northern English accent benefited his role in American sales environments while American accents in the UK gained new prestige over time. Carlos runs a high-performing sales training program, and we talked about separating 'lead getting' from 'lead convering' and the sometimes lengthy process that can frustrate some sales teams. Carlos shares his experience working with business owners without robust sales skills and the challenge of natural salespeople, and we talk about finding the right mix of high-value, high-volume opportunities. This is a really fun conversation with lots of takeaways.
Summary: 1. Carlos, shares his journey from an investment banker to a successful sales trainer, discussing the advantages of a northern English accent in the American sales environment.
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| Ep146: Ricardo Vasquez | 28 Apr 2019 | 01:08:34 | |
Today on the More Cheese, Less Whiskers podcast we're talking with Ricardo Vasquez from Toronto and Ricardo has something pretty neat. He's working on creating a system in a community and a membership program for people who want to pursue mixed martial arts. We had a really great conversation. Ricardo's been a lifetime MMA practitioner. He's been involved in the sport for a very long time and has a real passion for it. He's just getting started with it as a business, so we talked a lot about how to get things going. How do you start with a big vision for something that could have a global community, but take actionable steps to really to get started. Where do you begin and how do you structure and organize it so that you've got a scalable business. What we call a scale ready algorithm.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep145: Matthew Coast | 21 Apr 2019 | 01:03:36 | |
Today on the More Cheese, Less Whiskers podcast we're talking with Matthew Coast, and Matthew has a company, a website with tools, programs and coaching, to help women find the man of their dreams. The one who will love them, treat them like a queen. The one who will think about them above all others. He's really has a dream-come-true scenario for women who want to be in a relationship with 'the one' right guy. He has a big list of women who are eager to hear their information, so we talked a lot about how to connect all the help they can give these women, in a way that makes it easy for them to get started. We talked a lot about continuity programs, email, super signatures, and scorecards, all about starting conversations and getting people engaged. And all of it transfers to anyone else in a similar situation; where you have information that can help a specific group of people get a very specific result. So every time you hear us talk about dating or hear about women, you can insert your situation, the kind of people you work with, and the kind of help you offer as a coach or information provider. That's what I love about this and all of the things we talk about. This principle centered approach applies across all kinds of different industries. You're really gonna enjoy this episode. Matthew's great, and I'm sure we'll have a great follow up to see everything he's implemented.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep144: Chris Hill | 15 Apr 2019 | 01:12:46 | |
Today on the More Cheese, Less Whiskers podcast we're talking with Chris Hill all the way from New Zealand. Now, I first met Chris at a Breakthrough Blueprint event in London. He came to the very first event I did there, and he runs a company called Hands up Holidays. It's a really interesting company because they combine luxury travel with voluntourism. Chris has a really a great backstory to how all of this happened. His company has gone through different iterations and different ways it's evolved over time, and what we were talking about today is how do we, when you've got a global market as an opportunity and you've got a very defined type of person who you're trying to attract, how do you narrow that down to the best people to approach. I always love when we spent a lot of time in our Profit Activator one, trying to zone in on the ideal target audience and how to get people to raise their hands. You're really going to enjoy how we dial it in over this episode. Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep143: Victor Vento Jr | 07 Apr 2019 | 01:09:23 | |
Today on the More Cheese Less Whiskers podcast we're talking with Victor Vento Jr, and Victor has an agency that helps people with subscription services. We had a really great conversation that flew by! I've got a lot of experience in this particular endeavor and recurring revenue is one of my favorite models. During the call we dove deep into the specific things Victor is doing with one of his clients, but the examples we talk about don't really matter because the model of getting someone to try something for the first time, and then offering a way for them to stay and deliver a service to them month after month after month, it's the same underlying mechanics and psychology. The motivations are the same whether it's a subscription to a software services or a newsletter, or information or coaching or anything. Everything that we talked about is transferrable to all of these models, and so much of it is about getting the metrics right. You're going to enjoy this episode, especially if you are working with or hoping to work with something that has a recurring element to it.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep142: Paul Adams | 31 Mar 2019 | 01:07:47 | |
Today on the More Cheese Less Whiskers podcast we're talking with Paul Adams from Brisbane Australia, and today is one of those time when you know that you've hit on something that's a great idea. Paul is a theater producer and an actor, and he had an idea for a theatrical show that he wanted to produce for primary school age kids and their families, and do it at a time when school is out on vacation. The original discussion was about how can he can get the word out about the show but in that discussion we started thinking about how high is high, or what other models could we draw from here? We started talking about Simon Cowell, Tyler Perry, and other models. I then shared with him an example of something that I know real estate agents do here in America and Canada, that could solve the entire issue for him. We really, as we thought it all out, realized this is THE idea.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep141: Chris Rogers | 24 Mar 2019 | 01:05:44 | |
Today on the More Cheese Less Whiskers podcast we're talking with Chris Rogers from Victoria, Canada, a fellow Canadian, and we're talking about something pretty neat. He has skills in design and building, he's been a very successful home builder and remodeler, and the idea he has now is helping people create curb appeal for their homes. This could be doing some simple things, things that are just cosmetically pleasing like cleaning up, adding some visual appeal to the house, all the way up to some construction type of things like adding an element to the house, a porch or a portico or dormers, something that's going to increase the curb appeal. His theory or idea is that this would be appealing to real estate agents or people who are selling their homes, to help give them an edge and help their house stand out. We brainstormed through that process and how he may be able to reach out to some of these realtors, and we walked through a great email sequence to send. You're going to enjoy the thought process here of how to really determine what the value equation is in it.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep140: Nandu Awatramani | 17 Mar 2019 | 01:02:52 | |
Today on the More Cheese Less Whiskers podcast we're talking with Nandu Awatramani from New Orleans. Nandu helps restaurant owners grow their business and has the distinction of being the gentleman who opened a chain of Italian restaurants in India. He has a very interesting character, we had a great conversation, and one of the things we talked about was establishing what I call proprietary metrics; ways to help you know what you're doing is working, so you can pass the results on to the businesses you're working for. If you establish a metric that you know, that you can help effect, that can create the foundation for a training program, that you're the only one in the world that can help people with, then you're on to a winning formula. You're going to enjoy this episode. Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep139: Vanessa Shaw | 10 Mar 2019 | 01:08:28 | |
Today on the More Cheese Less Whiskers podcast we have a wonderful episode with Vanessa Shaw and Vanessa is a top level coach helping people from various backgrounds. She's been in practice for a long time and has a lot of experience working with many different types of clients, so we talked about some of the really great opportunities she has offering high level programs, and about how she can use a book as a marketing tool. I think you're really going to enjoy this episode, especially if you're in a situation where you have a lot of experience helping people, and you can craft that into offering some high end. Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep138: Jody McNamer | 03 Mar 2019 | 01:12:34 | |
Today on the More Cheese Less Whiskers podcast we're talking with Jody McNamer from Seattle, Washington, and Jody has a really great mission that they're focused on. He shared the story of his son Tyler, who's autistic and has gone from being an autistic child to now, someone who's 24 years old, has written a book, and speaks to thousands of people about autism, and who's acting in support and helping parents of autistic children. It's a really great mission they have, and we had a great conversation about the context of thinking about what they're able to do for people from a During Unit perspective to identify the outcomes they could help create for people. Then they can build their business around being able to facilitate those things. You're really going to enjoy this conversation. It's a little different than the usual type of business we have, but you'll see immediately how the 8 Profit Activators apply to every situation.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep137: Jonathon SchultheissToday on the More Cheese Less Whiskers podcast we're talking with Jonathon Schultheiss from North Carolina, and Jonathan is a financial advisor with a very interesting specialty. They specialize in managing 401k plans for large | 24 Feb 2019 | 01:10:08 | |
Today on the More Cheese Less Whiskers podcast we're talking with Jonathon Schultheiss from North Carolina, and Jonathan is a financial advisor with a very interesting specialty. They specialize in managing 401k plans for large companies. We had a really great conversation about the Before Unit for them and I have 100% confidence that if they get people lined up ready to get some help, in the During and After Unit they are 100% ready to help them because they have a great retention rate. So we focused our attention on the Before Unit, and how to identify the exact target audience. Jonathon has narrowed it down to 500 people and we talked about how to get involved in a conversation with them that can lead to the opportunity for him to bring them on board. Jonathan's a marketing lover and he's got some great ideas that you're going to enjoy. I'll keep you updated with reports from the field as he's implementing all these things. Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep254: Becoming a Trusted Partner with Chris McAllister | 29 Oct 2023 | 01:00:15 | |
Today, on the More Cheese Less Whiskers podcast, I want to share an episode of the Listing Agent Lifestyle show I just recorded with my good friend Chris McAllister. This is a great episode discussing the evolving role of real estate brokers, and I want to share it here because although we're talking about real estate, the real message is how to adapt and provide value in a changing world. We explore how the rise of technology, particularly sites like Zillow, has transformed how clients access information and the value brokers provide. Chris traces the evolution of brokerage models from Remax to Keller Williams, and we debate the sustainability of the hundred percent commission shop model. So, whether you're an industry professional, interested in real estate trends, or in any other business impacted by tech, this discussion offers some really interesting insights.
Summary:
Show Links: | |||
| Ep136: Milan Kruger | 17 Feb 2019 | 01:01:55 | |
Today on the More Cheese Less Whiskers podcast we're talking with Milan Krueger from New Zealand. Milan has a very special program where he's helping people in New Zealand, young men, 18 to 35 years old who have between 30 and 80 pounds to lose. That's a specific group, and you'll see as we go through the conversation how we arrived at that very specific articulation of his target audience. It's great to see that thinking come together. He's had a lot of success and enthusiasm for helping people. In fact, he lost 80 pounds himself and that was a big part in sparking his passion for helping people, young men in New Zealand, do the same thing. We had a great conversation about the entire 'Before Unit'. About how to set his program up, and how to think about all the profit activators that act together to identify his audience, to get people to raise their hand, to educate and motivate them, and then to make offers so they are ready to get the help he can provide.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep135: Monique DeBose | 10 Feb 2019 | 01:07:45 | |
Today on the More Cheese Less Whiskers podcast we're talking with Monique DeBose who's in LA. You are in for a treat if you like music, and jazz music particularly, because Monique has a wonderful jazz album that's debuted on the iTunes charts at number two in the jazz category. We had a great conversation to brainstorm ideas around how to make her music dreams come true. We talked a lot about the importance of getting people to know you, like you and then to trust you, and by trust in this context, we talking about people trusting they will have a good experience when they come to see her perform or they buy her album. She has the opportunity to model some of ways this has been done in other situations and really take an approach of starting in her local market to lay the foundations before looking at different ways of distributing her music or who else might be interested in sponsoring or participating in an event with her. You're really gonna enjoy this episode. There's a lot of parallels no matter what your 'performance' is. It's the same in a lot of ways to what I do. You know I go on tour each summer to Toronto, London, Amsterdam and Sydney, and I'm able to do small events like this because people know me, like me and trust me from all the time we get to spend together on the podcasts here, so I think you're really going to enjoy this episode, no matter what you do.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep135: Monique DeBose | 10 Feb 2019 | 01:07:45 | |
Today on the More Cheese Less Whiskers podcast we're talking with Monique DeBose who's in LA. You are in for a treat if you like music, and jazz music particularly, because Monique has a wonderful jazz album that's debuted on the iTunes charts at number two in the jazz category. We had a great conversation to brainstorm ideas around how to make her music dreams come true. We talked a lot about the importance of getting people to know you, like you and then to trust you, and by trust in this context, we talking about people trusting they will have a good experience when they come to see her perform or they buy her album. She has the opportunity to model some of ways this has been done in other situations and really take an approach of starting in her local market to lay the foundations before looking at different ways of distributing her music or who else might be interested in sponsoring or participating in an event with her. You're really gonna enjoy this episode. There's a lot of parallels no matter what your 'performance' is. It's the same in a lot of ways to what I do. You know I go on tour each summer to Toronto, London, Amsterdam and Sydney, and I'm able to do small events like this because people know me, like me and trust me from all the time we get to spend together on the podcasts here, so I think you're really going to enjoy this episode, no matter what you do.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep134: Pat Rieli | 03 Feb 2019 | 01:01:02 | |
Today on the More Cheese Less Whiskers podcast we're talking with Pat Rieli, who owns a restaurant in Ybor City near Tampa, called the Big Easy Bar. This is a really fun episode. You hear me often talk about the restaurant experience as a great kind of visual or learning experience to understand the concept of the guest experience timeline, and so we really got to talk about that in this episode. We talked about some strategies to bring in new people from the local area and people who are visiting from out of town, and we talked about the importance of building a list of local people who are already coming to your restaurant that you can continue to build a relationship with by email. It was really fun to dig into some strategies and tactics they could deploy.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep133: Rebecca Hourihan | 27 Jan 2019 | 01:05:39 | |
Today on the More Cheese Less Whiskers podcast we're talking with Rebecca Hourihan from San Diego, and Rebecca helps financial advisors with their marketing, branding, and content strategies. We had a really great conversation about all of the tools she's able to help people with, and some of the strategies she can apply right now to increase the number of people they can help. When we got to the bottom of it, we figured out that the thing that's going to make the biggest impact for Rebecca right now is working on some Profit Activator two steps of collecting more lead. Opportunities that are going to get her in conversations with people, and then, in Profit Activator three, begin to educate and motivate those people by increasing the frequency that she's adding value and always using that as the opportunity to present her super signature and ways to get started. This is a really fun conversation. Rebecca's very enthusiastic and I love talking with people who love marketing.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep132: Jonathan Pantalis | 20 Jan 2019 | 01:03:57 | |
Today on the More Cheese Less Whiskers podcast we're talking with Jonathan Pantalis from phikind.com the organic, sugar free chocolate people. Chocolate the favorite thing of everyone everywhere, and if you love dark chocolate, this is going to be an exciting conversation because they've got a really great business and there's a lot of lessons here about focusing on the customer experience. We spend a lot of time talking about the first time somebody tries their chocolate, and the first 60 day experience to encourage them to reorder more chocolate and join as a recurring ongoing client. They're doing a fantastic job. People love what they're doing, and as you'll hear, they love the story. Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep131: Linda McKissack | 14 Jan 2019 | 01:06:18 | |
Today on the More Cheese Less Whiskers podcast we're talking with Linda McKissack. I love episodes like this where I get to combine my two greatest loves; marketing and real estate, and Linda and I have very similar backgrounds in that she has been involved in real estate since her early twenties, just like me, and she has gone on to build one of the largest organizations within Keller Williams with thousands of agents, and lots of offices. Today we're talking about how she can use her assets of her book and starting a podcast to help grow her organization and really just do what she loves to do; helping, and mentor people. Linda is great to talk with and you're really going to enjoy this episode. Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep130: Troy Assoignon | 06 Jan 2019 | 00:56:38 | |
Today on the More Cheese Less Whiskers podcast we're talking with Troy Assoignon who's calling in from Spain, but he's traveling all over the world. He has a great desire to help people creatively. He's very creative. He's got a lot of experience in design, and he couples that with a knowledge and a great aptitude for copy. When you combine marketing, copy and design, you've got a really great trifecta and you're going to see the evolution here. We started out trying to figure out who Troy works with or who he would like to work with. Then as we progressed in the conversation we get more and more clarity and I think by the end we had nailed down to a very specific outcome, a very specific segment of the market that he can help. He was really excited about it. I love when we have this kind of outcome and I think this will be a really great conversation if you're in a similar situation, where you can do a lot of things, help a lot of people, but are having a hard time nailing it down to a specific group of people and a specific outcome.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep129: Ted Carr | 30 Dec 2018 | 01:08:33 | |
Today on the More Cheese Less Whiskers podcast we're talking with Ted Carr, who just happens to be the newly minted mayor of the Raw Vegan community in Canada and we appointed him right on the show today, so you're going to get to hear a coronation as it were. It's really very interesting because Ted has a lot of cool stuff going on, all centered around a raw fruit festival that he organizes as part of a Canada fruit-fest. He gathers all the raw vegans who are really into living this life, for a week of education and Merriment and they had a really successful kickoff for it this year. Now he's really thinking about growing the event, and how to use marketing to help with that. We really focused on the bigger picture, and bigger opportunities he has to organize this whole community throughout the year, and not just have it all revolve around the one thing, like an annual event. I really enjoyed this. The hour went so quick and if you're in a situation where you are looking to do big things with an identifiable community, this is the podcast for you.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep128: Stephanie Taylor | 23 Dec 2018 | 01:14:11 | |
Today on the More Cheese Less Whiskers podcast we're talking with Stephanie Taylor from Arizona where she owns Twisted Yoga. She's a friend of Joe Polish who makes a special guest appearance, and we had a really interesting conversation, looking for opportunities to apply the 8 Profit Activators. Stephanie was very open and willing to share everything that's going on. She's been in business for almost a year and has done a great job of building her business on the strength of some facebook advertising just after she opened, and again at the end of the year here. But as you'll hear, there's a major difference in what happened the first three months compared to the last three months, and that's where one of the biggest lessons is. She's built an asset in her list of potential clients that will have an ongoing yield year after year after year, and the great thing about something like a yoga studio is the whole point of the business is to build up a recurring clientele that returns month after month. We talked a lot about some strategies to achieve this and it was great to have Joe on the call to share his perspective.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep253: Being the Voice with Tobin Jarrett Poppenberg | 01 Oct 2023 | 00:53:53 | |
Today on the More Cheese Less Whiskers Podcast, we're talking with Tobin Jarrett Poppenberg about becoming the voice of his niche in the audiobook space.
Summary: 1. Tobin Jarrett Poppenberg discusses his journey in the audiobook industry, revealing the intricacies of audiobook performances, the difficulties in making a profit in the industry, and how he discovered his passion for audiobooks. | |||
| Ep127: Sejal Fichadia | 16 Dec 2018 | 01:10:45 | |
Today on the More Cheese Less Whiskers podcast we're talking with Sejal Fichadia, a lactation consultant in Portland, Oregon. Now this is a pretty specific business, and I've never had any conversation, or experience with a lactation consultant, but we still had a really interesting conversation, because what we always find is that each individual provider of a service is really in the same exact situation. You may be offering a different type of service, but you'll see as we have this conversation, the biggest challenge is always, identifying the people we're going to serve and want to be in a relationship with, how big is that market, and how do we get in front of them so we can get them to pay attention and start the relationship. We had a really great conversation about finding other people who are also looking for the same audience across various social platforms, and came up with some good ideas for her to collaborate with them. It's a really great example of how the framework of identifying who you're looking for works for every type of business.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep126: Kevin Dobrynski | 09 Dec 2018 | 01:04:48 | |
Today on the More Cheese Less Whiskers podcast we're talking with Dr Kevin Dobrynski in Oak Brook, Illinois. It was a great conversation as Kevin has a great desire and heart for helping people with depression and anxiety. He's had some personal experience of this, and as a result, he's learned some really amazing techniques that get great results for people. We talked about how to approach something like this, where you have a product or service that could help millions of people all over the world. Anyone who has depression and anxiety, anywhere, and we talked about how to rein that scope in initially to focus on a local market. Focusing on an epicenter first, those people closest to you, and then going outward, can really make a difference in what you can achieve. I'll let you listen in so you can see how we actually came to that thought, because we spent a lot of time thinking about how to optimize and document this protocol to share with others. You're really going to enjoy this episode, especially if you've got something that could help or be wanted by people anywhere at anytime.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||
| Ep125: Edwin Carey | 02 Dec 2018 | 01:01:49 | |
Today the More Cheese Less Whiskers podcast, we're talking with Edwin Carey from Texas, and Edwin runs bootcamps, outdoor bootcamps in locations like schools and parks, where people can come and workout outside, in a group environment. We had a really great conversation about how he can get the word out about the bootcamps and increase the number of people who join, and we really ran gamut of what can we do in the Before, During and After units of your business to market, something that is in a specific location, at a specific time. Some really great ideas came out of our conversation, and I think you're going to get some great ideas yourself, especially if you're in an area where what you do is particularly appealing to people within a one or two mile radius of where you are.
Show Links:
Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers... | |||