Monetize with Marcus is a Marketing and Sales podcast for coaches and entrepreneurs looking to make money online selling courses or digital products.
Every episode answers the questions that coaches and entrepreneurs have about webinars, creating and selling courses, social media content and marketing and so much more. Each episode is filled with practical strategy you can use right away in your business and see it drastically increase your income.
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Struggling to figure out why your business isn’t growing? Take this free 2-minute business assessment to uncover what’s holding you back and how to fix it - https://go2.bucketquizzes.com/sf/5806f1cc
Are you ready to use Speaking to grow your brand, business, and bank account? See you at Entrepreneur Speaker Live -https://www.entrepreneurspeaker.com/
GET COACHING & MENTORSHIP 🏅Content to Cashflow One Year Mentorship - https://www.monetizewithmarcus.com/c2c
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Messaging and Marketing System You Can Use To Create A Global Movement
Friday, January 31, 2025 • Duration 15:39
Struggling to figure out why your business isn’t growing? Take this free 2-minute business assessment to uncover what’s holding you back and how to fix it - https://go2.bucketquizzes.com/sf/5806f1cc
Are you ready to use Speaking to grow your brand, business, and bank account? See you at Entrepreneur Speaker Live -https://www.entrepreneurspeaker.com/
GET COACHING & MENTORSHIP 🏅Content to Cashflow One Year Mentorship - https://www.monetizewithmarcus.com/c2c
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👥 FOLLOW MARCUS on Instagram: https://www.instagram.com/marcusyrosier/
How To Create, Market And Launch A 5 Figure Webinar
Monday, December 23, 2024 • Duration 10:30
Are you ready to use Speaking to grow your brand, business, and bank account? See you at Entrepreneur Speaker Live -https://www.entrepreneurspeaker.com/
GET COACHING & MENTORSHIP 🏅Content to Cashflow One Year Mentorship - https://www.monetizewithmarcus.com/c2c
📅 PREMIERES Every FRIDAY at 9AM EST
👥 FOLLOW MARCUS on Instagram: https://www.instagram.com/marcusyrosier/
In this episode of the Monetize with Marcus, Marcus welcomes Dewane Mutunga as he interviews Marcus Rosier about leveraging human behavior and psychology to create better business, life and self. In this thought-provoking conversation, Marcus shares his experience of using assessments to get language for internal feelings and how it can be used to change behavior and deal with people. He also talks about the MOBB Moments he experienced at a conference which inspired him to create a one-stop shop for coaches and entrepreneurs to help them go from idea to online income and a fully built business.
Learn more about Marcus' 'Human Behavior Mastery Course' designed for coaches, consultants, corporate leaders, and entrepreneurs looking to take their business or relationships to the next level. Tune in now!
🕘 Timestamps:
[00:00 - 07:29] Leveraging Human Behavior and Psychology with Dewane Mutunga and Marcus Rosier: How to Create a Better Business, Life, and You
· Special guest Marcus Rosier joins the podcast to talk about leveraging human behavior and psychology.
· Marcus talks about how he got into the work of self-improvement out of necessity.
· He believes in the power of language to help people understand their feelings and behaviors.
· Marcus shares his story of coming up with the idea for his business, The MOBB.
· The MOBB is a one-stop shop for coaches and entrepreneurs, helping them go from idea to online income and a fully built business.
[07:29 - 14:49] The Clock Controls It All: Understanding the Difference Between Business and Product for Successful Entrepreneurs
· Business is not about the product, it's about the growth and health of the business.
· The vital signs of a business are no leads, no sales.
How To Make Money From A Virtual or Live Event (Step by Step Guide)
Wednesday, October 25, 2023 • Duration 52:14
What's the secret to hosting a profitable event? In this special episode of Monetize with Marcus Podcast features Dr. Darnyelle Harmon, a consultant and secret weapon behind the success of many entrepreneurs. She shares her story of going from almost filing for bankruptcy to having a successful event in 2009 with 250 people and making $400, to eventually having an event with 300 people in 2015 that produced $2.3 million. She discusses how understanding what makes a successful event, investing in attending events to learn from them, and charging more for tickets enabled her to create her own profitable events.
Dr. Harmon also talks about how to break the unhealthy relationship we have with money by looking at our past experiences and beliefs that we may have inherited from those around us, as well as the law of circulation which states that abundance, money, and wealth are always expanding at an ever-increasing rate.
Tune in to hear how this speaker shifted their mindset from a place of financial insecurity to one of success and abundance!
🕘 Timestamps:
00:00 - 07:22 Dr. Darnyelle Harmon: The Secret Weapon Behind Million-Dollar Events
· Dr. Darnielle Harmon is the secret weapon behind many successful entrepreneurs
· She shares her story of going from charging $25 for an event to $1000 per ticket
· She taught that in order to be successful, you need to make a profit before taking the stage and charge enough for exclusivity
· Lower ticket prices can lead to higher end offers, but it can be challenging
07:22 - 14:40 From 25 to 2 million: How One Coach Increased Event Profits by 79% with Intentional Enrollment Strategies
· Positioning yourself to make the decision to enroll for the attendee a no brainer
Automating Your Business for Maximum Growth
Monday, October 23, 2023 • Duration 08:40
How do you automate your business with excellent customer service? In this episode of Monetize with Marcus, we'll explore how manual labor jobs don't pay the most, and how entrepreneurs can use automation to help their business grow. With the right tools and strategies, entrepreneurs can free up their time and energy to focus on the core aspects of their business. Marcus will discuss outsourcing, hiring someone or automating certain tasks, as well as ways to take services and ideas to build a successful online company.
Learn how automating these processes can help you scale your business while providing excellent customer service.
Tune in for an informative conversation on automation and its impact on businesses with Marcus!
🕘 Timestamps:
[00:00 - 03:52] The Real Reality of Making Money: Automating Your Business for Maximum Growth
· The person who works the hardest typically doesn't make the most money.
· Entrepreneurs should be thinking about outsourcing, hiring someone or automating manual labor to save time and money.
· You get paid to think, not work.
· Focus on creating structure and hiring people to do the hard work.
· Automation is key in order to make drastic leaps from manual labor entrepreneurship.
[03:52 - 07:42] Automating Your Business for Growth: Streamline Manual Labor with ManyChat
· Automated onboarding process to save time and scale business
· Outsourcing, hiring someone or automating manual labor to save time
· Writing down the tasks you enjoy doing and those you don't
· Hiring help to respond to DMs
Pathway To Prosperity - Create, Launch, Sell Mastermind Promises Results
Friday, October 20, 2023 • Duration 01:04:38
In this special interview episode of Pathway to Prosperity featuring Marcus, We cover the importance of understanding the different types of investors and how to make sure you are investing in the right program or person for your goals. We discuss the four key points to consider: knowing what you need, paying for knowledge, investing in a coach and understanding that buying an information course does not mean you have been scammed.
We also talk about the importance of having systems in place for accountability and building a team with strong leadership skills. Additionally, we touch on the impact of Artificial Intelligence on coaches and how it is important to recognize thought thieves and invest in what you have time to do.
Join us as we discuss these topics in detail and learn how to be an informed investor!
Highlights:
[00:00 - 14:28] Navigating the Coaching Space: How to Vet People and Avoid Being Taken Advantage Of
· Stop playing away games where people are secretly there to watch your talent but want you to lose.
· Encourage yourself and track your own progress.
· Money is not the only scoreboard; it is about alignment.
· We are in a scam culture where people don't know who to trust.
· There are four types of people investing in coaching: immature, insecure, ignorant and those who invest to learn.
· Ignorance is not an insult; it just means not knowing.
· Every program has a different promise
· Goal of the program is to take someone from bad debt to paid off debt and good credit
· Create a course, build the funnel, write emails, build membership site and help launch
How To Find Clients For Your Online Business
Wednesday, October 18, 2023 • Duration 11:43
What are the right questions to ask in a business? In this episode of the Monetize with Marcus Podcast, Marcus dives deep into the importance of pinpointing who your customer is and where they are in their journey when it comes to creating products or services. He explains the five levels of locating a person, from starting out to stranded, scaling, and successful. It will help you understand how to identify your dream client and market to them effectively.
By understanding who your audience is and what they need, you can craft an effective program that will enable people to make more money while working less.
Tune in now for insight on how asking the right questions and understanding each individual business can provide a tailored solution for success!"
🕘 Timestamps:
[00:00 - 03:40] Pinpoint Your Dream Client
[03:40 - 07:07] Learn How to Turn Your Ideas Into Online Income!
[07:08 - 10:42] Go from Stranded to Scaling and Beyond
Quotes:
"When you create product services programs, if you figure out who it's for, it will determine who's attracted to that product that service."
"Do I want to work with people that are starting? If I do, then I need to make sure I have some elements that explain how to get started."
Pricing Strategies: How To Price Your Offer To Get More Clients and Sales
Sunday, October 15, 2023 • Duration 12:34
How do you price your offer to get more clients? In this episode of the Monetize with Marcus podcast, Marcus dives into how to get more clients without lowering your prices and how to set them strategically. He starts off by examining how pricing must align to the type of customer you want to attract and proposes solutions such as increasing the number of people served or shortening the window of time for payment plans.
Tune in for an in-depth conversation about an accelerator program, its pricing range, and its system that ensures clients don't have to lower their prices due to lack of belief in their pricing.
🕘 Timestamps:
[00:00 – 3:27] Stop Lowering Your Prices, Align Your Pricing With Your Ideal Customer Instead
· Pricing should be aligned with the type of customer you want to serve
· Don’t lower prices when sales are slow
· People are buying belief, not just the product or service
· Have a mental process for arriving at a price point
[3:27 – 07:24] Turn Your Ideas Into Online Income
· Increase the value to the client before increasing the price
· Consider thoughtfully when deciding on pricing
· Offer free training to help people turn their ideas into online income
· Provide three options:
o Do it yourself
o Done with you
o Done for you
[07:04 – 10:34] Believe In Your Pricing
· Building out the entire business, including writing emails, building funnels, teaching how to launch and sell
The BEST STRATEGY for Entrepreneurs to Grow Their Business | Ep124 |
Thursday, October 12, 2023 • Duration 12:05
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· It's important to understand the difference between a business and a product.
· Headaches are like the check engine light of a body - they're indicative of something else going on wrong.
· Businesses can evolve just like people do - from infant to adolescent to teenager to adult.
· It takes time and strategy to move someone from not knowing you exist to knowing, liking, loving, buying, and buying again.
[14:49 - 22:57] The Value of an Ecosystem: Closing the Information Gap and Understanding the Impact of Your Intentions
· The reason you're not closing more clients could be a combination of all of these things that the strategy doesn't match the goal or the outcome.
· You don't have to really have high sophistication of language and copy when selling a digital product, but for a high-ticket item, you need to communicate process, speak to the problem and use thoughtful, calculated language.
· It's important to invest in coaching services if you are selling them.
· People are doing their best even if it looks bad, they just may not be aware of better choices or implications.
· Having an ecosystem and team
[22:57 - 30:03] Discover the Human Behavior Mastery Course: A Blueprint for Building an Online Business and Taking Your Life to the Next Level
· Human Behavior Mastery Course created for coaches, consultants, corporate leaders and entrepreneurs
· Monetized Online Business Blueprint to help build an online business
· Franchise model married to the digital space
· 6 step launch strategy with copy, funnels, messaging format and sales scripts
· Done for you aspects include funnel building, copywriting, course creation and uploading videos
· Done with your aspects include coaching and education
[30:04 - 38:14] High C's and D's Get a Bad Rap - Learn How to Leverage Your Differences to Make a Difference
· People with high D's and C's get a bad rap as being \"jerks\"
· D's are focused on the problem, while C's are focused on getting it done right
· A person with a high C is meticulous and thorough
· It's not the doing that you have a problem with, it's who you're being when you're doing the doing
· Start with SOPs to communicate expectations to team members
· Use differences to make a difference - learn about each other to work together better
· Iteration is helpful but sometimes urgent tasks require one shot to get
[38:15 - 46:21] Leadership Lessons Learned: Understanding the Balance of Task and Relational Orientation
· Understanding the balance between task-oriented and relational approaches
· Recognizing that most people are more relational than fact and task oriented
· Leaders must understand how to get the best results from their team
· People come to leaders with their own issues and insecurities
· Money cannot replace confidence, but it can amplify insecurities
· Leadership is not only about operations, but also managing people
· Showing people that success is possible despite trials and tribulations
[46:21 - 54:00] Be the Leader You Want to Be: How to Make the Transition from Mindset to Monetization
· Being a leader is not just about submitting to the position, but also being endeared to the people.
· High execution is the cost of entry and longevity depends on how well you lead and manage people.
· Businesses can maximize their income potential by adding revenue streams.
· The CEO's superpower is providing a 'done for you' service that other programs don't provide.
· Mental health hygiene routine is important for replenishing the mind and creating content.
· Homework assignment: consume more of yourself and find gaps inside what you said to expand upon.
Quotes:
"I think that is the important thing is getting language. I think there's things that we feel like we feel internally, but we don't have language to name it."
"The clock determines the strategy and the play that you run."
"You can't use your truth as a weapon to bruise and and abuse people. I would use, I'm brutally honest. Do you need to be brutally honest or do you just need to be honest?"
"There's a rock bottom you had to get yourself out of. And you can get fooled into wearing that because you had to use grit to get out of that situation. Yeah. But once you get about the situation, they don't serve you no more. So you got to kind of release that stuff."
"Let's have a paperwork party, everybody bring your assessment, let's learn about each other so that we can figure out how to best work with each other."
"But the thing that really moves the needle, the thing, because you said all this operation stuff, what I didn't hear was lead people manage people. There's no blueprint for that, but actually doing it, man. And being committed to doing it, man."
"The only way you're going to change that is to start consuming more of yourself. Your homework assignments to study you find gaps inside of what you said that you can expand and that when you get ready to create the loudest voice in your head should be you."
· Ticket price raised from $25 to $1000 to call in a different buyer
· Offering additional programs and continuing education to deepen experience and learning
· Investment ranges from $10,000 - $25,000
· Conversion rate of 38 - 43% compared to 10 - 15% of industry giants
14:40 - 21:55 Shifting Your Mindset Around Money: How I Went From Bankruptcy to Making Millions
· First event made $60,000 with 10 people
· Second event made $120,000 with 28 people
· Third event made $180,000 with 18 people
· Fourth event made $300,000 with 25 people
· Fifth event made $600,000+ with 33 people
· Sixth event was the first-time revenue was over six figures
· Seventh event was the million-dollar event
· Her parents were drug addicts and she had to learn to have a loving relationship with money
· She took out half a million dollars from the bank and rolled
21:56 - 28:53 Shift Your Beliefs Around Money and Unlock Abundance: Asking Deposit Questions Instead of Making Withdrawal Statements
· Money is everywhere and 39% of parables in the Bible are about money, wealth, and possession.
· We often forget our experiences when money was plentiful and instead operate in fear around it.
· We can combat this by remembering times when we needed to fix something that we couldn't afford in that moment.
· We should shift what we know to be true about money and believe that we are worthy of having access to it.
· Rather than making withdrawal statements, we should ask deposit questions which will spur creativity and help us vibrate at a higher level.
28:54 - 35:49 Unlock Abundance: 3 Steps to Successfully Host an In-Person Event"
· Abundance is always expanding around us and can be accelerated through the right actions.
· The model of abundance starts with asking, "Who must I be in order to do what I desire to do so that I can have what I desire to have?"
· Confidence sounds like arrogance to insecure people, but it is really a mirror of what is possible for them if they just allow themselves to experience the shift.
· When preparing for an event, the first steps are understanding worthiness and deserve level, knowing what you don't know, and leveraging power of proximity.
· Successful events should:
· Solve a specific
· Pervasive; and
· Insurmountable problem
35:50 - 42:38 Solve Your Expensive and Expansive Problem: Get Help to Rise Above the Noise and Fill Your Event Seats
· Know who the problem is for and who can likely come to an event
· Start small with 25 people in the room
· Market the event as much as possible
· Ads should be used to build awareness, not sell tickets
· Create omnipresence by marketing everywhere
· Collect name, email, social media and phone numbers
42:38 - 49:30 "Move to Millions: The Proven Framework to Become a Million Dollar CEO with Grace and Ease Instead of Hustling and Grinding
· Strategically reach out to potential customers through cold calling, DMs, and consistent posting.
· Avoid booking a venue that is too large for the event size.
· Book fewer speakers and leverage your own stage instead of giving it away.
· Take breaks during events and provide opportunities for audience to process information.
Quotes:
"We're either winning or we're learning."
"It's not about strategy. If it were strategy, we'd all be making millions. It's the implementation. It's the community. It's the belief that you can actually do what it is you say you want to do."
"Until you work on the six inches in between your ears, you will not feel six or seven figures in between your fingers."
"We don't make withdrawal statements. We ask deposit questions, meaning I can't afford it as a statement that shuts down energy, ideas, innovation, and belief. If we ask the question, how can I afford it? Creativity opens up."
"You have to be it to become it. You have to be it already. So even when you don't have the money, you don't have the resource.”
"You get paid to think. What should you be thinking about in your business that drastically?"
"Once you have that down, you can hire help or you can automate it. So I want to I think one of the major things you should be looking at right now is you should be writing down. What are the things that you absolutely love doing in your business? Like what's those three to five things you"
· People need to research what they are investing in
· People should want to build something that is beyond their brand
[14:28 - 35:09] Ask the Right Questions Before Investing in a Coaching Program: Information, Strategy, System, and Accountability
· The best marketers are usually not the ones who are actually doing the thing.
· Look at their structure, team and designs when looking for a mentorship.
· Invest in things you have time to do.
· Understand the psychology of buying when it comes to coaching programs.
· Four things to look for before investing:
o Need information,
o Need strategy,
o Need results, and
o Need a coach.
· When looking for a coach, look for someone who speaks to your success and can build a system to maintain it.
· Focus on teaching people how to get from M to Z, rather than A to Z.
· Different levels of coaching are needed for different needs - information, strategy, system and accountability.
· Before investing in a program, ask questions about the strategy, system and accountability offered.
· Look for programs that offer personalized attention and not just quick answers.
· Programs should be structured to pick people up from zero knowledge and drop them off with information to get started
· Pickup and drop off locations should be tailored for the audience so they are not speaking above or below them
· Programs should be structured like a video game, where people compete against themselves
· The program should include an online portal with weekly coaching support and accountability
[35:10 - 01:03:55] Uncovering the Systems of Accountability: Create, Launch, Sell Mastermind Promises Results - If You Do the Work!
· Promise to create online income coaching and mentorship program
· Infrastructure in place to ensure clients have success
· Systems of accountability to avoid scams
· Contracts with check boxes for each promise made
· Invested in people, experience and room for an event
· Leadership team must be marketed to and have buy in
· Artificial Intelligence (AI) is exposing coaches who only have cognitive awareness
· You can teach what you know, but you can only produce what you are.
· Invest in something you have time to do or hire someone that you can fire.
· Talent alone won't take you to the next level, rely on systems and processes.
· Stop playing away games where people are secretly there to watch your talent.
· Create an inner scoreboard where money is not the main focus, but peace and alignment are."
Quotes:
"Ignorance is not an insult. It just means to not know."
"Coaching is a skill. Speaking is a skill. Coaching is a skill. So, people think that they can be an entrepreneur and be successful in this area and they don't realize in order to teach someone how to do it. You need to pay to learn that skill."
"The best marketers are usually not the ones who are actually doing the thing anyway."
"It's me versus me. It's the version that they are right now versus the version of what they want to become. So, you structure your program to almost create this gamification where a person competes against themselves."
"Stop playing away games this year. What I mean by that is I recently had a chance to, in Miami, go watch LeBron James play, and it was a sold-out crowd where everybody there was there to watch LeBron, but they wanted the Heat to win. Stop playing away games where people are secretly there to."
· In order to qualify for each offer, a person must charge a certain amount
· Pricing is set up based on how many clients needed at price point to make money back in window of time
· Belief in pricing comes from understanding
Key Quotes
"1. "Pricing has to align to that, to be attracted to them. That don't mean lower the price."
2. "Don't increase your price until you increase the value to the client. For whatever you're charging, 5 to 10 times the value to the price. You're charging 10,000 worth of value. Alright, don't increase the price until you increase the value."
3. "How do you have a belief in something that you just threw out to you is just a number and to the client is just a number, but when the client can see, Oh shoot. So yeah, y'all charge 25,000, but you're going to show me how to create a 5,000"
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