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Explore every episode of the podcast Mompreneur Mastery: Simple Instagram Strategy for Busy Moms

Dive into the complete episode list for Mompreneur Mastery: Simple Instagram Strategy for Busy Moms. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
The Branding Shift To Take Your Offer from Meh to Must-Have with Aiza Cheung30 Jun 202500:31:08

Feel like your signature offer is solid but still getting passed over? You’re not alone—and it’s probably not your price or content. It might be your branding.

In this episode, I sit down with Aiza Cheung, aka The Brand Chef, to talk about offer branding and how giving your signature offer its own identity can turn “meh” into must-have. She breaks down her R.I.S.E. method, explains why offer branding is different from business branding, and shares how it completely changed how she sells.

If Canva has you stuck in procrasti-tweaking mode, this one’s for you.

What You’ll Learn:
  • Why branding your offer (not just your business) matters
  • The key differences between business branding and offer branding
  • Aiza’s R.I.S.E. framework for branding your signature offer
  • What to do if your branding isn’t matching the value of your offer
  • How branding impacts both confidence and conversions

Links Mentioned:
Want More Support?

Aiza also recorded a guest training exclusively for my Post With Purpose members all about offer branding. If you’re inside the membership, go check it out—it’s packed with extra takeaways and implementation tips.

Not a member yet? Learn more here: 👉 https://sociallyyours.biz/post-with-purpose

How to Get Instagram Followers that Actually Buy23 Jun 202500:19:43

We are not here for random followers, supportive neighbors, or your mom’s coworkers liking your Reels. We are here for buyers.

In this episode, I’m walking you through exactly how I use Trial Reels to attract the right followers—aka people who turn into paying clients. Not eventually. Not someday. Within a week.

I’ve been testing this for months, and here’s what I’ve seen: every time I post a Trial Reel, I get 1 to 4 new followers. At least one of them usually buys from me within 7 days.


And no, I’m not spending hours creating these posts. I’m tired. You’re tired. This is about making content work harder for you.


Here’s what we’re getting into:




  • The real reason your followers aren’t converting (it’s not you, it’s who you’re attracting)



  • Why more content and viral views won’t fix it



  • How to use Trial Reels to get seen by people who actually want what you’re selling



  • What to post to make your dream clients feel like you’re in their head



  • Why being “seen” leads to sales and how to make that happen without working overtime



If you’re over spending your limited time on content that leads to crickets, this episode is your roadmap to attracting followers who actually do something with your posts—like buy.


Grab the Good Stuff:

✨ $17 Trial Reels Guide + Formulas — made for busy mompreneurs who want strategy that brings in buyers, not just views


📲 DM me anytime @sociallyyoursstrategist


Building a Bussiness With Intuition, Not Hustle with Lisa Avila16 Jun 202500:26:29

Ever feel torn between what “makes sense” and what feels right in your business?

Been there. Still there, sometimes.

In this episode, I’m joined by Lisa Avila, business strategist for Tenacious Moms and mom of three, to talk about how to actually trust yourself when making decisions in your business—and why your intuition might be the strategy you’ve been overlooking.


We chat about:

  • How to use the intuition you already have as a mom to guide your business
  • The difference between balance and harmony (and why harmony wins)
  • How to tell when it’s a “no for now” vs. a “no forever”
  • Why slowing down might actually help you grow faster


Lisa shares so many gems about building a business that works with your season and capacity—not against it.


🎁 PODCAST LISTENER BONUS:

Lisa’s masterclass, Dial Up Your Intuition for Business Success, is normally $22—but you can grab it for just $11 with code SYDNEY at checkout. 👉 Snag it here


Connect with Lisa: @lisathestrategist


Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Summer Instagram Content Plan for Busy Mompreneurs09 Jun 202500:17:25

If the idea of planning summer content makes you want to ghost Instagram until September… I get it. But disappearing completely? That’s gonna make it way harder to build momentum when your audience is back and ready to buy in the fall.

In this episode of Mompreneur Mastery, I’m walking you through my flexible, real-life content strategy for summer—one that gives you more time with your kids and still helps you show up and sell on Instagram. You’ll learn how I batch content weekly, adjust for life (and algorithm) chaos, and build every post around my 5-step strategy to turn followers into paying clients.

We’re talking:

  • How to map out a month of content in 30 minutes
  • Why you only need 2–3 posts a week to stay visible and build trust
  • The 5-step strategy that moves followers from “just watching” to “ready to buy”
  • How to adapt your content when trends shift or life does what life does
  • Why most content calendars fail (and how to create one that actually fits you)


This isn’t about doing more. It’s about doing less- with strategy.


🎟 Want help building your own flexible plan?


👉 Join the $7 Stress-Free Summer Content Planning Workshop

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

The Simple Instagram Strategy Filled Over Half My Sale Waitlist02 Jun 202500:13:27

Let’s be honest—Instagram has been a little stingy with reach lately. If you’ve been showing up, sharing your offer, and hearing crickets, this episode is your permission slip to stop posting more and start posting differently.

I’m taking you behind the scenes of my Post With Purpose birthday sale waitlist strategy—specifically what I tested before the cart opened that helped me fill the waitlist without a discount, bonus, or a million posts. Spoiler: it wasn’t about fancy Reels or algorithm hacks.

Inside this episode, we’ll talk about:

  • Why reach + buyer behavior are changing (and what to do about it)
  • The “non-promotional” post that got me 22% engagement—and how it led to waitlist signups
  • How I layered in personal content strategically to boost sales posts
  • Why it’s not always your content—it’s who’s seeing it
  • What to post during a long launch window to keep momentum without burning out

If you’re planning a sale, launch, or even just trying to get more leads from IG right now this is the strategy shift you need.

👇 Tag me on Instagram @socially.yours.strategist with your next personal post—I’ll hype you up and help get it seen.

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Make Your Offers More Valuable (Without More Effort) with Jensen Savage26 May 202500:26:09

f you’ve ever thought “I should probably add more to this offer so people will buy,” hit play on this one.

Marketing strategist Jensen Savage joined me to talk about:

  • Why more effort doesn’t always mean more value (and what to do instead)
  • Her Golden Quadrant method for scaling without losing your sanity
  • How to figure out what’s actually worth your time
  • Small tweaks that make your offer feel premium (without doing more work)
  • Why you might be showing up in the wrong places — and how to fix it

Basically: this is your permission slip to stop trying to do everything and start doing what actually moves the needle.

📌 Links from the Episode:


👉 Take Jensen’s free quiz to find out what part of your marketing needs a tune-up: go.savagegrowthpartners.com/quiz It’s like a mini audit… minus the overwhelm.

🌐 Learn more about Jensen at: savagegrowthpartners.com

💼 Stalk her brain on LinkedIn: linkedin.com/in/jensensavage

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Your Permission to Stop Chasing Trends on Instagram (And Still Book Clients)19 May 202500:09:38

You’ve been showing up. You’re consistent. You’ve tested the trends, saved the audio, posted the Reels, and tried the templates… so why is your content still not converting?

In this episode, I’m breaking down the real reason your Instagram content isn’t leading to sales (spoiler: it’s not because you’re doing it wrong—it’s because you’re missing the strategy). I’ll show you what changes when you stop winging it and start posting with purpose—and what that actually looks like inside my membership, Post With Purpose, which is turning ONE this week!

Get ready to ditch the post-and-pray method, reclaim your time, and actually get results that make showing up on Instagram worth it.

What You’ll Learn:
  • Why views, likes, and saves aren’t enough to grow your business
  • The one question to ask before you post anything on Instagram
  • How real moms inside Post With Purpose are spending less time on the app while making more sales
  • The mistake most content creators make when chasing trends
  • What strategy really means (and how to know if yours is working)


🔥 Birthday Bonus Alert:

To celebrate Post With Purpose turning 1, I’m giving you 6 months of the membership + 2 months of done-for-you content planning—just for joining this week. Yep, I’ll map out your content FOR YOU. But the sale ends Friday, May 23rd.


Links & Resources:


Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

3 questions to ask if Instagram isn't bringing in clients12 May 202500:12:23

Is Instagram Helping You Make Sales—or Just Wasting Your Time?

If you’ve been posting consistently and still aren’t seeing clients come in, this one’s for you.


In this episode, I’m sharing the 3 questions I ask myself before I post—so I’m not just throwing content into the void. These are the same questions that helped me stop second-guessing everything I shared and finally start seeing results from the time I was already spending on Instagram.


I’ll walk you through:

  • How I make sure my content actually leads to sales
  • What I ask myself when I’m stuck rewriting the same caption 10 times
  • And how I stopped spending every quiet hour in Canva while dinner got cold


If Instagram’s been feeling like a time suck with nothing to show for it, hit play.


🎧 And if you want to take this even further, make sure you’re on the waitlist for the Post With Purpose birthday sale: https://sociallyyours.biz/early-birthday-invite

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

The 1 hour/week Instagram strategy that actually works for busy moms05 May 202500:12:16

Balancing business and motherhood is no small feat, and in this episode, we dive into the chaotic world of mompreneurs juggling tiny humans and their entrepreneurial dreams. We explore the all-too-familiar struggle of trying to make Instagram feel more like an ally than an extra toddler demanding attention. Imagine this: you’re already stretched thin, navigating nap times and snack attacks, and now you’re expected to be an Instagram superstar, too? Not cool, right? But fear not! We tackle the myth that more time on social media equals better results. Spoiler alert: it's about working smarter, not harder. We share a simple yet powerful strategy that shows you can actually achieve sales in just an hour a week on Instagram. Say goodbye to burnout and hello to intentional posting that drives results! By the end, you’ll be equipped with strategies that'll not only save you time but also bring clarity and focus to your online presence. So, grab your coffee (or whatever fuels your mommy magic), and let’s get into it!

Links referenced in this episode:


Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

How to Make Instagram Actually Drive Sales (Without Doubling Your Workload)28 Apr 202500:15:19

Pour yourself a cup of coffee and get comfy, because we’re diving deep into the wild, chaotic world of Instagram marketing for mompreneurs! If you’re feeling like you’re shouting into a void with your posts and still not seeing sales, you’re definitely not alone. We’ve all been there, right? In this chat, we’re peeling back the layers on why all that Instagram hustle often feels like running on a treadmill—lots of effort, but where’s the payoff? The truth bomb here is that without the right strategy, it’s just a game of posting pretty pictures and hoping for the best. We talk about a real-life success story of one of our members who saw a whopping 25% increase in link clicks in just a month—now that’s what we call results!

We emphasize the importance of having a clear strategy that aligns with your business goals and audience needs. Think of it as baking a cake: you might have all the ingredients, but without a recipe, good luck whipping up something delicious! We share actionable tips on connecting your content to your offers, so your followers don’t just scroll past but actually engage and convert into clients. So, if you’re ready to stop spinning your wheels and start making Instagram work for you, this episode is packed with insights to help you create content that connects and converts.

Stick around until the end for an invitation to slide into our DMs if you want to chat about your own Instagram struggles. Because let’s be real, we all need a little help now and then, and you deserve more than just pretty posts—you deserve a strategy that works!


Mentioned in this episode:

DM me on Instagram! https://instagram.com/socially.yours.strategist

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Instagram 101: Reels vs Carousels, Faceless Marketing, and More21 Apr 202500:19:07

You’re doing “all the right things” on Instagram—Reels, carousels, showing up when you can—but it still feels like nothing is working. The leads aren’t coming in, your grid feels messy, and you’re tired of guessing what to post.

This episode answers the real Instagram questions you’ve probably been too overwhelmed or burnt out to ask. From what format to prioritize, to how to actually use your content when you're not actively launching, we’re breaking down how to use Instagram with strategy- not stress.

Here’s what we’ll cover:

  • Should you focus on Reels or carousels (and how to choose)?
  • Can you run a successful business account without showing your face?
  • Is it okay to stop posting to your grid? (Spoiler: only if you do this first.)
  • Why you're not getting leads—and how to fix the gaps in your content
  • What to post when you’re not selling anything (but still want sales later)


If you’re tired of winging it and ready to make your content actually work for your business, this episode is for you.


🔗 Links & Resources Mentioned:

📹 Trial Reels Guide – Learn how to grow with intention, not trends

🎯 Instagram Strategy Quiz – Find and fix the missing piece in your content strategy

💫 Join the Membership – Learn exactly what to post and how to use Instagram to make more sales in less time

📩 DM me your IG questions for the next FAQ episode → @socially.yours.strategist

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Ditch the Hustle: Easy Strategies for Selling More with AnnMarie Rose14 Apr 202500:36:26

Today, we're diving into the world of paid workshops with the fabulous AnnMarie Rose, who's all about helping service providers scale their businesses without losing their minds.

If you’ve ever felt like your business is more of a chaotic circus than a well-oiled machine, then this episode is your golden ticket to a calmer, more profitable life.

We explore how to streamline your selling strategy, ditch the burnout, and actually make time for those precious family moments that keep us sane.

Seriously, I was so inspired by AnnMarie that I signed up for her workshop the second we wrapped up our chat—no joke!

So, grab your notes and get ready for some real talk on making your business work for you, not the other way around. Let’s roll!

Takeaways:

  • Paid workshops can be a game changer for service providers looking to scale without burning out, and they're super fun too!
  • We talked about how prioritizing both front-end visibility and back-end systems can keep your business running smoothly, without the chaos.
  • AnnMarie shared her journey from burnout to creating a lifeproof business model that allows for both flexibility and growth, which we all crave as busy moms.
  • Engaging in paid workshops leads to higher show-up rates and builds trust with potential clients, making it a practical strategy for boosting sales.

Mentioned In This Episode:


Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

What to Track Instead of Instagram Likes to Get Sales with Jessica Howard07 Apr 202500:23:07

Send us a text

If you’ve ever found yourself obsessing over likes, email open rates, or traffic numbers—this episode is your permission slip to stop. 

Marketing strategist and e-commerce expert Jessica Howard of 2PM Marketing joins the show to cut through the noise and break down the real marketing metrics that actually make a difference for your online business.

From conversion rates to email click-throughs, Jessica shares the data points you should be watching (and how often to check them), why moms make the most efficient marketers, and how tracking just a few simple numbers can free you from marketing burnout. 

If you’re a busy mompreneur tired of wasting time on strategies that don’t convert—this episode is for you.

MENTIONED IN THIS EPISODE:

Grab Jessica's free Annual Analytics Playbook!

Connect with Jessica on Instagram @2pmmarketing

Listen to Jessica's podcast: Marketing for E-Commerce Mompreneurs

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

More Sales, Less Hustle: Use Instagram + Email24 Mar 202500:12:01

Send us a text

You’re doing all the things on Instagram — posting, showing up in Stories, maybe even repurposing a Reel while reheating your coffee for the third time. But if your email list is sitting there like an untouched Costco-sized planner… this episode is your permission slip to change that.

In this episode, we’re talking about why email marketing isn’t the enemy of Instagram (in fact, it’s your BFF) — and how to start building a list that works with your IG strategy to support actual growth.

AND — I’ve got a free resource for you that’s perfect for anyone new to email or just trying to finally get that list going.

🔥 What You’ll Learn:

  • Why Instagram is still your marketing MVP (but not your only player)
  • What email marketing can do that IG just can’t
  • Simple ways to get your followers to opt in (without sounding desperate)
  • My favorite free tool to get started with email marketing — even if you're totally new to it

MENTIONED IN THIS EPISODE:

This episode is sponsored by EmailToolTester

 👉 They’re offering a totally free email marketing ebook that breaks it all down — what platform to use, how to start, and how to actually grow your list! 

Grab it here: https://www.emailtooltester.com/en/free-email-marketing-ebook/?utm_campaign=ebook-sponsorship&utm_medium=podcast-podcorn&utm_source=mompreneur-podcast




Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

I Thought Trial Reels Were Pointless... Until They Made Me Sales23 Mar 202500:12:18

Send us a text

At first, trial reels felt like another awkward Instagram feature trying to force itself into our strategy. But in this episode, I’m sharing the exact shift that helped me turn trial reels from “meh” to magnetic. I’m breaking down how I stopped treating them like throwaway content and started using them with intention—not to sell, but to attract the right people into my world.

You’ll learn how trial reels can fit into a full Instagram sales strategy (hello, Step 1: Growth), how to lead with your personality and USP, and what kind of content actually converts new followers into paying clients. Plus, I’m giving you the deets on a $9 limited-time offer for my Trial Reels Guide & Formulas to help you do it yourself—strategically, confidently, and without burning out.

MENTIONED IN THIS EPISODE:

Snag the Trial Reels Guide & Formulas, use code LAUNCH at checkout to save (code valid until 3/28/25)

Send me your trial reel and results @socially.yours.strategist

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Why AI is Tanking Your Instagram Engagement (and What to Do Instead!)17 Mar 202500:15:17

Send us a text

Let’s be real... AI is basically screen time for business owners. It’s fast, it’s easy, and it saves brain power, but it also turns your content into bland, forgettable noise. If you’ve ever scrolled past a post that seemed fine but left zero impact, that’s the AI effect in action. In today’s episode, I’m breaking down why AI-generated content isn’t converting your followers into buyers, and what you should be doing instead to make your content actually work for you.

What You’ll Learn in This Episode:

✅ Why AI posts often blend into the noise (and how to make yours stand out)
✅ The key ingredient missing from AI-generated content that’s crucial for sales
✅ How to use AI without losing your personal touch
✅ Why generic Instagram strategies aren’t cutting it anymore—and what to do instead

🎉 BONUS: Special Offer Inside! 🎉
Because we’re celebrating St. Patrick’s Day, my husband's birthday, and 10 years of him being cancer-free (!!), I’m running a limited-time sale on the What the Heck to Post Content Map! Get three months of strategic, engagement-boosting content ideas tailored to you—for just $67 (normally $97!).

PLUS:

Bonus #1: The Engagement Checklist—step-by-step strategies to boost visibility & conversations
Bonus #2: The Fast Bio Formula—optimize your bio so new followers actually stick around

But hurry! This deal disappears Saturday, March 22nd → Grab it here!

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Defining and Achieving Success as a Mompreneur with Laura Sinclair10 Mar 202500:34:44

Send us a text

In this episode of Mompreneur Mastery, host Sydney O’Brien sits down with Laura Sinclair, a strategic business mentor, podcast host, and founder of This Mother Means Business. Laura shares her journey from corporate marketing to gym ownership and ultimately to mentoring entrepreneurial moms. She opens up about the challenges of balancing motherhood and business, the misconceptions about mom entrepreneurship, and how moms can build profitable and fulfilling businesses without sacrificing family time.

Laura and Sydney discuss the importance of defining success on your own terms, filtering advice to fit your lifestyle, and finding a supportive community of mom entrepreneurs. Plus, Laura shares details on her free Community Connection Calls, where moms can connect, collaborate, and grow their businesses together. If you’ve ever struggled with comparison, mom guilt, or finding balance, this episode is a must-listen!

MENTIONED IN THIS EPISODE:

Join Laura's Community Connection for free!

Connect with Laura on Instagram

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

The Business Audit That Will Change Everything for Mompreneurs with Sammy Bohannon03 Mar 202500:28:44

Send us a text

Feeling like you’re working non-stop but not seeing real growth? You’re not alone. Sammy Bohannon is here to talk about why so many mompreneurs feel stuck and how her Business Efficiency Audit helps them figure out exactly what to fix.

We get into:
✅ The real difference between a VA and an OBM and why it matters for your business
✅ Running a business while homeschooling and trying to keep your sanity
✅ The biggest time-wasters keeping you from growing
✅ One simple tweak that can free up serious brain space
✅ How Sammy’s audit helps you pinpoint bottlenecks so you can move forward

Oh, and we swap stories about bribing our kids with screen time just to get work done. Because, mom life.

Mentioned In This Episode:

Get Sammy’s Business Efficiency Audit 

Follow Sammy on Instagram


Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

How This Mompreneur Works 8 Hours a Week and Still Makes Sales24 Feb 202500:13:17

Send us a text

Ever feel like you’re working nonstop on your business but not actually moving forward? 

In this episode, I’m breaking down exactly how I run my business in under eight hours a week without sacrificing sales, growth, or client satisfaction. 

Spoiler: It’s NOT about luck or cutting corners. It’s all about building a business that fits your life—not the other way around. 

I’ll share the systems, strategies, and smart tools I use so you can do the same!

💡 What You’ll Learn in This Episode:

  • Why hustle culture isn’t the key to business success (especially for moms!)
  • How I make sales and serve clients while homeschooling my kids and enjoying “Field Trip Fridays”
  • The key mindset shifts that helped me ditch the burnout cycle
  • My top strategies for making every piece of content count (no more guesswork!)
  • The tools that save me hours each week and keep my business running on autopilot

🛠️ Tools & Resources Mentioned:

(Please note: Some of the links below are affiliate links, which means I may earn a commission if you make a purchase through them—at no extra cost to you. I only recommend what I genuinely use and love!)

  • Metricool: For easy, glitch-free post scheduling and user-friendly analytics. Try Metricool here
  • Liz Wilcox's Email Marketing Membership: Fun, engaging email templates that save time and brain space. Check it out here
  • Copy Classroom with Stacy Braga: Get your copy reviewed for higher conversions. Learn more here
  • CapCut: Fast, simple reel editing with auto captions. Download CapCut here
  • Descript: Streamlined podcast and video editing with AI features. Explore Descript here

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

How My Client Got 3500% More Engagement & Dream Client DMs in 1 Week17 Feb 202500:13:54

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Feeling like you’re just posting into the void on Instagram? You’re not alone. 

In this episode, I’m breaking down the exact strategy that helped my client increase her engagement by 3500% in just one week—without adding more work to her already full plate. More importantly, this shift led to dream clients DMing her, ready to buy.

If you’re tired of chasing trends, second-guessing your content, and seeing zero return on your effort, this episode is for you. You’ll learn three key changes that make Instagram work for you instead of feeling like you’re working for Instagram. Get ready to simplify, strategize, and start seeing real results.

📌 Instagram isn’t broken—your strategy might be. If you're posting consistently but not seeing sales, it’s time to shift your approach.

📌 Trends are frosting, not the cake. They can help boost engagement, but they’re not a strategy for sales. You need a solid foundation.

📌 3 simple shifts that changed everything:

  1. Clarity: No more posting just to post—every piece of content needs a purpose.
  2. Strategic Content Mix: Balance engagement-driven trends with authority-building content that leads to sales.
  3. Make Taking Action Effortless: Your audience needs an easy, clear path to buy from you.

📌 You don’t need to post more—you need to post smarter. A clear strategy saves you time AND gets better results.

MENTIONED IN THIS EPISODE:

🔗 Join Post With Purpose to get the exact post prompts that skyrocketed my client’s engagement and sales! 

📲 Let’s connect on Instagram! DM me your biggest takeaway from today’s episode → @socially.yours.strategist

🎧 Loved this episode? Share it in your IG Stories and tag me!

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Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

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From Burnout to Breakthrough: Smart Business Pivots with Mariah Scrivens10 Feb 202500:33:45

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Do you ever feel like you're putting in all this effort in your business, but it’s just not giving back the way you thought it would? Or maybe the spark that got you started has completely fizzled out? If you’ve ever wondered whether it’s time to pivot—or just tweak things so they feel better—this episode is for you.

Today, I’m chatting with Mariah Scrivens, a former teacher turned multi-business owner who knows a thing or two about big shifts. Mariah went from selling digital products for teachers to coaching entrepreneurs on how to simplify their strategy, ditch the overwhelm, and build businesses that actually feel good to run. She’s all about bold moves, mindset shifts, and taking intentional action—and she’s sharing exactly how to recognize when it’s time for a pivot and what to do next.

In this episode, we cover:

✅ The signs that it’s time to pivot in your business
✅ How to transition without burning everything to the ground
✅ The mindset shifts that make pivoting easier
✅ Why passion and joy are essential for sustainable success
✅ Mariah’s best advice for entrepreneurs feeling stuck and overwhelmed

If you've been questioning whether you’re in the right place or need a change, Mariah’s insights will give you the clarity and confidence to move forward.

Mentioned In This Episode:

Get Mariah’s Free Foundations Program for Entrepreneurs
Follow Mariah on Instagram: @MariahMakesItHappen
Check Out Mariah’s Podcast, Make It Happen

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


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Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

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How I Got Fully Booked on Instagram With Less Than 300 Followers03 Feb 202500:16:46

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What if I told you that you could be fully booked with paying clients on Instagram… with less than 300 followers?

Sounds impossible, right? But that’s exactly what I did—while solo parenting three kids under five, creating Canva graphics on my phone in the dark, and navigating deployment life. I was doing everything I thought I was supposed to do… and still, nothing was working. Until I made one simple shift.

In this episode, I’m pulling back the curtain to show you exactly what changed so you can stop focusing on vanity metrics and start seeing real sales—without wasting time or sacrificing family moments.

What You’ll Learn in This Episode:

✅ Why posting more, engaging more, and following trends isn’t the solution
✅ The actual reason your content isn’t converting to sales
✅ How I went from inconsistent engagement to a fully booked business with a small audience
✅ The 5-step strategy that simplifies Instagram and saves you hours each week


MENTIONED IN THIS EPISODE:

Learn the 5 Steps to Sales Strategy (and what to post at each stage) that got me fully booked with less than  300 followers


Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


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Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

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Simplify Instagram: Stop Overthinking and Start Seeing Results27 Jan 202500:12:20

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If marketing your online business on Instagram feels like a full-time job (that isn’t actually your job), let’s fix that.

In this episode, we’re cutting through the noise and tackling Instagram overwhelm head-on. You’ll learn:

  1. Why the algorithm isn’t your enemy (and how to stop chasing trends that don’t lead to sales).
  2. How quality beats quantity every time (posting intentionally > posting daily).
  3. Why Instagram is a long game (and how small, consistent steps add up to big results).

This is for the busy moms and entrepreneurs who are done spending hours on Instagram without seeing sales. Let’s make Instagram work for you—with less stress, less overthinking, and a lot more results.

Action Step: Pick one thing to simplify this week—post less, skip the trends, or focus on connecting with your audience.

📩 DM Me! What are you letting go of this week? Tell me on Instagram @socially.yours.strategist. I can’t wait to cheer you on!

MENTIONED IN THIS EPISODE

Learn about the 5 Steps to Sales on Instagram Strategy in ep 72

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Why Your Instagram Followers Aren't Buying and the 5 Steps to Fix It20 Jan 202500:16:02

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Are you posting on Instagram, hoping for sales, but hearing nothing but crickets? You're not alone. Sales don’t happen from a single post. They come from having a clear, intentional strategy.

In this episode, I break down my 5 Steps to Sales on Instagram strategy, the same one I use for my business and teach to my clients. This proven method has helped people go from sporadic posts to consistent sales—and it’s simpler than you think.

Whether you’re an Instagram pro or feeling stuck, this episode is your roadmap to turning followers into paying customers without the overwhelm.

What You'll Learn in This Episode:

  1. Why one-off posts aren’t driving sales and what’s really missing from your Instagram strategy.
  2. The 5 essential steps to turn your followers into customers:
    • Growth: Attract the right audience who will actually engage and buy.
    • Engagement: Start meaningful conversations to build trust and visibility.
    • Connection: Create deeper relationships with your audience.
    • Trust: Show proof that your offer delivers what it promises.
    • Promotion: Invite your audience to say "yes" with ease.

  3. How skipping steps can lead to inconsistent results (and how to avoid it).
  4. Why this strategy saves time and reduces overwhelm for content creators and online business owners.

Action Steps:

  1. Leave a Review: Found this episode helpful? Leave a rating and review to help others discover this show.
  2. Connect on Instagram: DM me @socially.yours.strategist and let me know which step you’re focusing on this week—I’d love to cheer you on!

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Stop Chasing Instagram Trends, Start Using Them Strategically13 Jan 202500:14:49

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Put a finger down if you've ever scrolled through Instagram, saved a bunch of trending audio clips, and created Reels you thought would crush it—only to be met with crickets in the comments. 

Sound familiar? Here’s the truth: chasing trends isn’t the key to growing your business. Strategically using trends is.

In this episode of Mompreneur Mastery, I’m sharing my no-fail system for finding and using trending audio in a way that actually works for your business—no endless scrolling, no random guesses, and no wasted time.

I’ll teach you:
✅ A quick, no-scroll method to find trending audio in under 5 minutes.
✅ Why trends only work when they’re part of a bigger strategy.
✅ How to use trending audio to move your audience through my 5 Steps to Sales framework, turning curiosity into connection and connection into sales.

 Mentioned in This Episode:

Master the 5 Steps to Sales on Instagram: Click here to learn exactly what to post to guide your followers through the buyer journey and turn them into loyal customers.

Take the guesswork out of your Instagram strategy with on-trend post prompts, links to trending audio, and step-by-step guidance inside the Content Clarity Collective 

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

The No-Nonsense 2025 Instagram Guide for Mompreneurs06 Jan 202500:20:40

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Instagram rolled out a wave of updates in 2024—some useful, some forgettable. In this episode, I break down the key features that actually deserve your time, how to use them with intention, and the strategies I’m focusing on to make Instagram work smarter, not harder, in 2025. If you’re feeling overwhelmed by all the features and trends, don’t worry—I’ve got you covered with practical advice to simplify your approach while still getting results.

From trial reels and carousel upgrades to phasing out hashtags and rethinking DM strategies, I dive into what works and what doesn’t. Plus, I share the shift I’m making in my own business toward promoting low-ticket offers and how that’s driving better sales conversions. Tune in for actionable tips to help you show up intentionally on Instagram in 2025 and build a business that fits your life.

Timeline of Highlights:

  • [1:15] - Why Instagram updates in 2024 were a mixed bag.
  • [3:40] - The pros and cons of Instagram’s trial reels feature 
  • [7:15] - Exciting carousel upgrades: adding music and doubling the slide limit for better engagement.
  • [10:30] - Hashtags are out, keywords are in—what this means for your Instagram strategy.
  • [13:45] - How DM organization tools can streamline your sales process.
  • [17:20] - My 2025 focus on intentional Instagram strategies: promoting low-ticket offers and simplifying sales funnels.
  • [21:50] - Why prioritizing intentionality can make your Instagram strategy more effective.

Links & Resources:



If this episode helped you rethink your Instagram strategy for 2025, don’t forget to rate, follow, and review the podcast! Share it with your fellow business owners who are ready to make Instagram a tool that works for them—not the other way around. Let’s make 2025 your most intentional (and successful) year yet! 🎉

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

3 Instagram Posts for Mompreneurs Too Busy Hiding the Elf to Plan Content16 Dec 202400:15:08

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It’s mid-December, and you’re juggling holiday chaos while Instagram quietly lingers at the bottom of your to-do list. But what if staying consistent on Instagram didn’t have to feel like another thing on your plate? In this episode, I’m breaking down exactly how you can show up intentionally—without overthinking it or losing your mind.

From personal and storytelling posts to deeper connection moments, you’ll learn how to create content that resonates during the busiest season of the year.

I’m also sharing what not to stress about, so you can wrap up the year with your sanity intact and your audience engaged.

MENTIONED IN THIS EPISODE:

Content Clarity Collective - weekly strategized post prompts in your inbox!

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

The Secret Sauce to Copy That Sells with Stacy Braga09 Dec 202400:26:59

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Are you tired of spending hours staring at a blank screen, unsure what to write  to actually get sales?

Wondering how to turn your story into messaging that actually connects—and sells?

If so, this episode is for you. I’m talking to Stacy Braga, a former teacher turned copywriting expert, who’s mastered the art of crafting copy that feels authentic and drives results. 

Whether you’re stuck figuring out how to describe your offer, or you’re looking for a way to make your marketing feel less salesy and more connected, Stacy’s advice will help you level up.

What You’ll Learn in This Episode:

  • How Stacy turned her teaching experience into a flexible, impactful business.
  • Why understanding your audience’s struggles is the key to writing copy that converts.
  • Stacy’s framework for creating messaging that resonates and sells.
  • Tips for collecting the right words directly from your audience or clients.
  • How storytelling in your marketing builds connection and trust.
  • Why prelaunch messaging is essential before selling your offer.

MENTIONED IN THIS EPISODE:

Ready to transform your copy? Download Stacy’s Copywriting Rubric to apply her PAS+YOU framework and make every word count.

Follow Stacy on Instagram

Checkout Stacy's Copy Classroom membership

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Instagram Time-Wasters That Are Killing Your Sales (And What to Do Instead)08 Dec 202400:11:31

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Instagram can be your business's best friend or that toxic time-sucking frenemy.

If you're tired of spending hours creating, posting, and chasing trends only to see little or no sales, this episode is for you!

Today, I'm breaking down the biggest Instagram time-wasters and what to do instead to turn your efforts into sales.

Plus, since it’s Cyber Monday, I’ve got a special deal for you that you won’t want to miss.

MENTIONED IN THIS EPISODE:

5 Steps to Sales on Instagram Training 

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

5 Things Holding Back Your Instagram Sales (That I Fix in an Audit)18 Nov 202400:18:05

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Are you spending hours on Instagram without seeing the sales you’re aiming for? It’s not your fault—it’s your strategy.

In this episode, I’m breaking down the five areas I review in an Instagram Strategy Audit to turn your posts into powerful sales tools. We’ll talk about how a disconnected strategy leads to missed opportunities and why every post should have a purpose.

Say goodbye to the post-and-pray cycle and hello to a clear roadmap for success. Whether it’s profile optimization, content creation, engagement strategies, keyword usage, or overall strategy alignment, I’ll share exactly how to make Instagram work for you.

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Audit For Profit 3: How Mompreneurs Can Pinpoint What to Share for More Sales11 Nov 202400:21:16

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Ever feel like you’re just tossing Instagram posts out there, hoping one will stick? That maybe, just maybe, one of them will hit the mark and get you engagement, follows, or even sales? 

Posting without a plan is like assembling furniture without instructions: it takes forever, it’s frustrating, and you might not end up with something that works in the long run.

This episode is part of the Audit for Profit series, and today we’re talking about how to audit your Instagram content to ensure your posts are getting the results you need to support your business goals. By going through this content audit process, you’ll gain clarity on what’s working, what’s not, and what changes you can make to finally start seeing real progress.

MENTIONED IN THIS EPISODE:

Got questions about your content audit? Send me a message on Instagram at @socially.yours.strategist, and I’ll help you analyze your insights and figure out next steps!

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Audit For Profit 2: Increasing Instagram Engagement04 Nov 202400:14:21

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Ever hit "post" on Instagram and waited for those likes, comments, and DMs to roll in... only to hear crickets? Or maybe you’re crossing your fingers every time, hoping your next post finally catches fire. Been there, felt that, and I know it’s frustrating.

That’s exactly why this episode is all about moving from “post and pray” to actual, meaningful engagement—where you’re not just throwing spaghetti at the wall. Because let’s face it, as busy moms running businesses, we don’t have time to waste on posts that aren’t working for us.

Today, we’re diving into how to audit your Instagram engagement so you know what’s working, what’s not, and where to double down for real results.


MENTIONED IN THIS EPISODE:

Send me your engagement audit takeaways on IG

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Audit for Profit 1: Boost Link Clicks by 15% with an Instagram Profile Audit28 Oct 202400:16:07

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Ever feel like you're always hustling on Instagram but still wondering why those followers aren't turning into clients? 
Or maybe you've been meaning to "fix up" your profile but keep putting it off because, honestly, who has the time? 

In this kick-off to the new “Audit for Profit” series, we’re starting right at the top with your Instagram profile—the foundation of your social media success.

In this episode, we’ll get into why a quick profile audit could be the game-changer you’ve been waiting for. From optimizing your bio to refining your call-to-action, you’ll learn the must-do steps to turn profile visitors into actual paying customers.

Because as a busy mompreneur, you don’t have time to waste on half-baked strategies! Plus, stay tuned for a peek at the personalized Instagram strategy audit service coming soon. Let’s make those tweaks that’ll finally give your profile some real pull!

MENTIONED IN THIS EPISODE:

Tell me how long it's been since you audited your profile

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Why Instagram Carousels Are Beating Reels for Sales (No Dancing Required!)22 Oct 202400:15:38

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Are you spending way too much time on Reels, only to hear crickets? 😬

I’ve been there! In today’s episode, we’re flipping the script and talking about why carousels are now stealing the spotlight—and how they can help you grow your business without the stress (or needing to be on camera 24/7).

Instagram just rolled out some juicy updates that make carousels more powerful than ever, and I’m going to show you exactly how to use them to boost engagement and sales.

If you’re a busy mompreneur juggling kids, clients, and all the things, carousels might just be the answer to creating high-performing content—messy bun and all. ✨

We’ll break down why carousels are perfect for storytelling, how you can create compelling, bite-sized slides, and what these new Instagram features mean for your sales strategy

MENTIONED IN THIS EPISODE

Carousels That Sell Templates: My newly upgraded, proven, easy-to-use templates that help you create carousels designed to convert. Normally $37, but grab them now for $17 before 10/24/24!

 Follow me on Instagram @socially.yours.strategist and tag me in your carousels for a shoutout!

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


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Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Transform Instagram Followers into Clients with Social Proof14 Oct 202400:15:38

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Ever bought something because your friend couldn’t stop raving about it? Or maybe you’ve noticed yourself scrolling through Instagram, and suddenly, that product everyone’s talking about is in your cart? 🙋‍♀️ 

Social proof is the magic behind those purchases, and it can be a game-changer for your Instagram strategy too. Today, we're diving into how social proof can help turn your followers into clients with ease.

In this episode, we’re breaking down exactly what social proof is, why it works so well, and how you can easily use it to boost sales without adding extra stress to your already packed mompreneur life.

MENTIONED IN THIS EPISODE:

Grab Carousels That Sell for only $27

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Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

How I’m Rebuilding My Instagram After a Summer Off (and How You Can Too)07 Oct 202400:16:57

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Have you ever let Instagram slip through the cracks because, let’s face it, life happens? Maybe between soccer practice, piles of laundry, and trying to keep your sanity intact, your account went a little silent? Yeah, me too.

In this episode of Mompreneur Mastery, we’re tackling the very real struggle of reviving your Instagram after it’s been collecting dust for a bit. Whether it’s been weeks or months, I’ve got you covered with a no-BS, doable strategy to bring it back to life—without losing your mind in the process.

MENTIONED IN THIS EPISODE:

Post With Purpose Memebership

Find & Fix The Gaps In Your Instagram Strategy Quiz

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


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Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

How to Turn Your Instagram Followers into Black Friday Buyers30 Sep 202400:14:10

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Are you already feeling overwhelmed thinking about your Black Friday sale?

 Wondering how you’re going to balance it all—holiday madness, sick kids, and still getting sales without stressing over last-minute Instagram posts?

In this episode of Mompreneur Mastery, I’m sharing exactly how to plan your Instagram content so you can nurture your followers ahead of time and have them ready to buy when Black Friday rolls around.

I’ll walk you through my five-step strategy that makes sure your audience is engaged, connected, and ready to trust your offer by the time you promote it. 

No more scrambling or hearing crickets when you post—it’s all about preparation, connection, and making sales without the stress!

MENTIONED IN THIS EPISODE

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


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Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

The Instagram DM strategy that got me a 50% sale conversion rate23 Sep 202400:11:00

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Ever gotten one of those cold DMs that made you cringe? Maybe you’ve even sent one and felt totally awkward afterward. In this episode of Mompreneur Mastery, I share how I turned the dreaded DM into my most powerful sales tool—without feeling sleazy.

I walks you through my 50% DM conversion strategy, which focuses on authentic, one-on-one conversations that build trust and lead to real sales.

Tune in to learn how you can start turning casual chats into paying clients—using DMs as a connection-building tool that actually works. Get ready for practical tips, heartfelt advice, and a strategy designed to help busy mompreneurs like you sell with heart!

MENTIONED IN THIS EPISODE:

Grab the Cringeless DM Strategy Training for $27

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Does Your Instagram Content Have A Goal?16 Sep 202400:11:22

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Are you just throwing posts up on Instagram and hoping for the best? 🚫

In today’s episode, we’re diving into how to give every Instagram post a purpose so it actually works for your business. Whether you’re trying to build trust, drive traffic, or close sales, it all starts with a clear strategy. 🙌

If Instagram feels like one more thing to check off your to-do list with no results, this episode is for you! Tune in to learn:

  • Why setting a goal for each post is key to seeing results
  • How posting with a purpose can actually save you time and stress
  • The 5-step Instagram strategy that turns posts into profit

MENTIONED IN THIS EPISODE

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Creating a Content Schedule that WORKS for Mompreneurs09 Sep 202400:19:29

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Do you ever feel like there’s just not enough time in the day to even think about posting on Instagram, let alone plan it out? 

Or maybe you’ve tried to get a content schedule going, but the idea of sitting down and doing it makes you want to run the other way? 

You’re not alone, and I totally get it!

In today’s episode of Mompreneur Mastery, I’m talking all about creating a content schedule for Instagram that actually leads to sales (without driving you completely insane).

As a busy mompreneur myself, I know what it’s like to try and fit business tasks into the "mom cracks" of the day. That’s why I’m breaking down how you can make a content plan that works for you—even when it feels impossible.

Join My Free 5-Day Challenge! Ready to step up your Instagram game? Join me for the 5 Steps to Instagram Sales Challenge starting on September 16th. It’s free, and each day we’ll dive into a new step in the strategy to help you get results (no fluff, I promise!). You’ll also get a simple daily action step to keep you on track. Sign up here before September 13th!

MENTIONED IN THIS EPISODE:

Find & Fix The Gaps In Your Instagram Strategy

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Why You Aren’t Getting Sales On Instagram (& How To Fix It)02 Sep 202400:18:11

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Frustrated with all the time you're spending on Instagram without seeing the sales you want? You're not alone, and it's time to fix that!

In this episode of Mompreneur Mastery, I dive into why your Instagram strategy might not be converting followers into customers and what you can do to turn things around. 

We'll cover three essential elements you need to focus on: building genuine connections, talking about your offers without feeling sales-y, and establishing trust with your audience. 

Plus, stick around to hear about my upcoming 5-Day Instagram Strategy Challenge that will help you get real results, even if you're short on time.

Key Points:

  1. Connection with Your Audience (2:45)
    • Building a loyal audience starts with genuine connections. Share your personality and make your content relatable to your specific target audience.
    • Remember, people buy from people they trust and connect with. Be real and show the human side of your business.

  2. Talking About Your Offers (9:12)
    • Don’t shy away from promoting what you offer! You don’t have to be pushy—just clear. Make sure your audience knows what you do and how you can help them.
    • Seed your offers in your content and stories regularly so that when it’s time to sell, your audience is already familiar with what you provide.

  3. Building Trust and Authority (15:32)
    • Trust is critical, especially when selling to strangers online. Share case studies, testimonials, and social proof to show that your offers deliver results.
    • Highlight your unique selling proposition that resonates with your target audience and sets you apart in your industry.


Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

3 Time Saving Instagram Tips for Busy Mompreneurs (while still making money)26 Aug 202400:20:33

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Do you find yourself spending hours creating content that doesn’t seem to drive the sales you want? 

Is managing your Instagram strategy taking valuable time away from your family and business? 

In this episode, I’m sharing my top three time-saving tips that will help you streamline your Instagram marketing strategy without sacrificing sales. These tips are perfect for busy moms who want to work smarter, not harder.

As a mom of three and a business owner, I understand the challenges of juggling family and a successful business without childcare. That’s why I’ve spent years refining strategies that allow me to maximize my Instagram efforts in minimal time. Join me as I walk you through actionable steps that will save you time and stress, so you can focus on what matters most.

Timestamps & Key Takeaways:

  • [02:14] – Plan Ahead for Your Content: Discover why having a content plan is the ultimate time-saver and how it supports your overall business goals.
  • [08:47] – Regularly Check Your Insights: Learn the importance of using your Instagram data to make informed decisions that enhance your strategy.
  • [14:32] – Schedule and Automate: Explore tools like Metricool to schedule posts, automate tasks, and free up your time.
  • [19:08] – The Power of Consistency: Understand how consistent posting builds trust and drives sales without consuming your time.
  • [23:45] – Quiz & Next Steps: Take my free quiz to identify gaps in your Instagram strategy and ensure you’re focusing on the right areas to boost your sales.

MENTIONED IN THIS EPISODE:

Find & Fix the Gaps In Your Instagram Strategy Quiz

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Why NOW is Time to Start Your Instagram Strategy19 Aug 202400:13:41

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It's been a wild summer, and if your family was anything like mine, you probably felt the chaos too. 

But now that summer is winding down and routines are back in place, it's the perfect time to refocus on your Instagram strategy. In this episode, I'm diving into why now is the absolute best time to nail down a solid Instagram strategy that will set you up for success to make sure your Instagram efforts are actually paying off. I've got you covered with actionable tips and a clear plan.

We’ll walk through the five essential steps of a successful Instagram strategy—everything from attracting the right followers to turning that engagement into real, meaningful connections that lead to trust and sales. 

Whether you're already implementing some of these strategies or starting from scratch, you’ll leave this episode with a better understanding of how to maximize your Instagram presence and ultimately boost your business. 

Episode Highlights:

  • [00:02:15] Summer chaos recap and why routines are essential for productivity.
  • [00:05:45] The shift in Instagram engagement post-summer and why now is the best time to plan your strategy.
  • [00:10:30] Overview of the 5-step Instagram strategy for boosting sales.
  • [00:15:20] Deep dive into the importance of building trust and connection on Instagram.
  • [00:21:00] How to use the free quiz to identify and close gaps in your current Instagram strategy.

LINKS

Find & Fix The Gaps In Your Instagram Strategy free quiz

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Increase Your Sales Using Email Marketing Strategies with Allison Hardy15 Jul 202400:20:55

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Have you ever stressed over a live launch? 
Have you ever wondered what to do with emails after adding people to your list?

Episode 52 of Mompreneur Mastery features Allison Hardy, an expert in email marketing strategies, who shares invaluable insights on automating your sales and creating a culture of clicking in your email sequences.

If you've ever felt overwhelmed by the constant hustle of securing clients or struggled to maintain a work-life balance while running your business, this episode is for you. Alison breaks down actionable strategies that empower you to harness the power of email marketing to grow your business while reclaiming precious time with your family.

Alison Hardy is not just an email marketing strategist; she's a trailblazer in simplifying the process of enrolling clients into courses or memberships on autopilot. As a mompreneur herself, she understands the challenges of juggling business success with family life, making her insights invaluable for anyone looking to achieve sustainable growth without burning out. 

Whether you're a seasoned entrepreneur or just starting out, Alison's approach offers practical solutions to transform your email marketing efforts into a revenue-generating machine.

Key Takeaways:

  • [00:00:00] Introduction to Alison Hardy and her journey into email marketing.
  • [00:06:10] Alison's personal story of transitioning from postpartum depression to successful online entrepreneurship.
  • [00:10:00] Creating a culture of selling on your email list to empower your audience's purchasing decisions.
  • [00:12:00] The importance of nurturing a culture of clicking in your email marketing strategy.
  • [00:15:00] Moving beyond welcome sequences to nurture sequences that drive meaningful engagement and sales.

MENTIONED IN THIS EPISODE:

Sign up for Allison's Sell On Autopilot Masterclass

Connect with Allison on Instagram

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Strategic Instagram Planning: Mompreneurs' Summer Vacation Guide08 Jul 202400:15:15

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As we dive into July, many of us are gearing up for summer vacations and trips with our families. I know firsthand how overwhelming it can feel to manage your Instagram presence while trying to enjoy precious moments with your loved ones.

In this episode, I'm sharing strategies to prep your Instagram for summer trips without sacrificing engagement or consistency. Whether you're camping, exploring national parks, or visiting family, I've got tips to help you keep your Instagram active with minimal effort.


Timestamps and Bullet Points:

[00:01:00] Tips for scheduling content ahead of family trips to maintain engagement.
[00:02:00] Utilizing the Content Maximizer System for efficient content repurposing.
[00:03:00] Balancing engagement and connection on Instagram while on vacation.
[00:04:00] Strategies for adjusting your Instagram approach to fit vacation schedules.
[00:05:00] Leveraging stories and DMs to nurture relationships and drive sales.
[00:06:00] Discussing the importance of flexibility in your Instagram strategy as a mompreneur.
[00:07:00] Insights into managing Instagram effectively during family vacations.
[00:08:00] Tips for maintaining consistency on Instagram without constant online presence.

MENTIONED IN THIS EPISODE:

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Using Storytelling to Amplify Your Instagram Presence with Amber Willis01 Jul 202400:29:51

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Have you ever scrolled through Instagram, feeling like everyone's posts blend together, missing that personal touch? 

In this episode of Mompreneur Mastery, Sydney chats with Amber Willis, a branding and marketing strategist specializing in storytelling. 

Amber shares practical tips on how to infuse your Instagram with stories that resonate, making your business stand out. 

From her own journey balancing motherhood and entrepreneurship, Amber offers insights on the power of authenticity and connection in driving sales through storytelling. 

Tune in to discover how to leverage your personal experiences into compelling content that boosts engagement and builds trust.

Timestamps:

  • [00:01:00] Sydney introduces Amber and highlights the importance of storytelling in marketing.
  • [00:03:00] Amber shares her background journey from a high school teacher to becoming a marketing strategist.
  • [00:06:00] How Amber's daughter's leukemia diagnosis during the pandemic shaped her entrepreneurial journey.
  • [00:11:00] Practical advice on where to start when sharing personal stories on social media.
  • [00:18:00] The biggest mistakes people make when sharing stories on social media and how to avoid them.

MENTIONED IN THIS EPISODE

Grab Amber's Brand Affirmation Statement

Join Amber's course The Storytelling Advantage: (Save 40% with promo code MOMPRENEURMASTERY) 

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

How I Got Overwhelmed with Client Requests: My 5-Step Instagram Strategy to Turn Followers into Paying Clients24 Jun 202400:14:53

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Ready to ditch the follower-count obsession and turn your Instagram into a client magnet? This episode of Mompreneur Mastery dives deep into the strategies that truly matter for converting casual scrollers into paying clients.

In this episode, you'll learn:

  • Why focusing on rapid follower growth might be holding you back. (Hint: Quality over quantity!)
  • My personal story: How I became a fully booked social media manager with under 300 followers (and the strategy I used to get there).
  • The importance of attracting the right followers, not just a random mass.
  • Proven tactics to boost engagement and build meaningful connections with your audience.
  • How to establish trust and position yourself as the go-to expert in your field.
  • Effective selling strategies that convert engaged followers into loyal clients, all within the Instagram platform.

Timestamps:

  • 00:00 Introduction to Episode 49
  • 00:16 The Problem with Instagram Growth Advice
  • 00:47 Quality Over Quantity
  • 03:48 The Importance of Targeted Followers
  • 05:53 Building Engagement with Your Audience
  • 06:57 Creating Genuine Connections
  • 08:23 Establishing Trust with Your Followers
  • 09:01 Effective Selling Strategies on Instagram
  • 10:33 Recap and Final Thoughts

MENTIONED IN THIS EPISODE:

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Ingenious Selling Secrets from Nicki Krawczyk: How She 40X Her Profits17 Jun 202400:44:35

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Are you tired of relying on a stressful live launch for your income?

Are you ready to have a system to sell online that actually fits into your life and feels good?

In this episode, I get to talk to Nicki Krawczyk, expert copywriter, and we talk about her innovative selling system that dramatically increased her profits on her signature course by forty!

Follow Nicki on Instagram

Check out Nicki's podcast:  Energize Your Business

Learn more about Circuit Sales System


Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

How My Client Increased her Instagram Growth 15% and her Engagement 586%10 Jun 202400:16:14

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Are you tired of recording, editing, and sharing trending reels to not see a change in your follow account?

Or maybe your follower count is growing, but your engagement and sales stay stagnant? (womp womp)

These are signs you need to optimize your Instagram profile! 

I’m stoked to dive into today’s episode all about making your Instagram profile work smarter, not harder. Let’s cut through the noise and get real about followers—because guess what? A massive following doesn’t always translate to sales. Yep, you heard me right. I’m all about quality over quantity, folks!

You could have a bazillion followers, but if they’re not vibing with your content or—let’s be real—your offers, then what’s the point? 

Today, I’m spilling the beans on how to tweak your profile to attract those dreamy, engaged followers who actually convert into clients. 

00:00: Sydney introduces the importance of quality over quantity in Instagram followers, setting the stage for optimizing profiles for ideal engagement and sales.

02:00: Highlighting the pitfalls of untargeted growth, Sydney emphasizes the necessity of cultivating a follower base aligned with your business objectives.

04:00: Delving into the essential elements of an optimized profile, Sydney breaks down the significance of profile picture, bio, and username in making a lasting impression.

07:00: Expanding the optimization scope, Sydney discusses the pivotal role of highlights and the link in bio in fostering trust and guiding potential clients seamlessly through the conversion process.

10:00: Closing with a call to action, Sydney offers listeners a chance to streamline their Instagram strategy with a discounted profile audit, ensuring their profiles resonate with and attract their ideal audience.

MENTIONED IN THIS EPISODE:

Get A DFY Optimized Profile (discount expires 6/14/24)

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Crushing Mompreneur Goals Without Needing a Coffee IV with Sam Weaver03 Jun 202400:22:28

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Does it take you 3 cups of coffee (that you have to reheat at least twice or turn into iced coffee) to get through the day?

Are you struggling to keep up with your energetic kids while managing your business? 

In this episode, I dive into a conversation with Sam Weaver, a certified nutritionist and personal trainer, to uncover practical tips for managing your energy levels without resorting to extreme measures. From small, actionable steps to debunking common myths, Sam shares valuable insights to help busy moms find balance in their wellness journey.

Time-Stamped Overview:

  • 00:02:00 - Sam's Journey: Sam shares her personal fitness journey, driven by the desire to take control of her health and wellness.
  • 00:03:00 - Starting Small: The discussion delves into the power of small, incremental changes in habits for long-term wellness.
  • 00:06:00 - Energy and Motherhood: The conversation expands to discuss the unique energy demands faced by mothers, both in personal and professional capacities.
  • 00:08:00 - Nutritional Pitfalls: Sam addresses common nutritional pitfalls, emphasizing the importance of adequate protein intake and hydration.
  • 00:10:00 - Hydration Hacks: Practical tips for increasing water intake and its impact on energy levels are shared.
  • 00:12:00 - Small Changes, Big Impact: Sam advocates for taking small, manageable steps towards wellness goals to ensure sustainability.
  • 00:20:00 - Connecting with Sam: Listeners are encouraged to connect with Sam on social media for more wellness tips and insights.

LINKS

Daily Habit Tracker

Follow Sam on Instagram

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

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