Pour yourself a cup of coffee and get comfy, because we’re diving deep into the wild, chaotic world of Instagram marketing for mompreneurs! If you’re feeling like you’re shouting into a void with your posts and still not seeing sales, you’re definitely not alone. We’ve all been there, right? In this chat, we’re peeling back the layers on why all that Instagram hustle often feels like running on a treadmill—lots of effort, but where’s the payoff? The truth bomb here is that without the right strategy, it’s just a game of posting pretty pictures and hoping for the best. We talk about a real-life success story of one of our members who saw a whopping 25% increase in link clicks in just a month—now that’s what we call results!

We emphasize the importance of having a clear strategy that aligns with your business goals and audience needs. Think of it as baking a cake: you might have all the ingredients, but without a recipe, good luck whipping up something delicious! We share actionable tips on connecting your content to your offers, so your followers don’t just scroll past but actually engage and convert into clients. So, if you’re ready to stop spinning your wheels and start making Instagram work for you, this episode is packed with insights to help you create content that connects and converts.

Stick around until the end for an invitation to slide into our DMs if you want to chat about your own Instagram struggles. Because let’s be real, we all need a little help now and then, and you deserve more than just pretty posts—you deserve a strategy that works!

Mentioned in this episode:

DM me on Instagram! https://instagram.com/socially.yours.strategist

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

You’re doing “all the right things” on Instagram—Reels, carousels, showing up when you can—but it still feels like nothing is working. The leads aren’t coming in, your grid feels messy, and you’re tired of guessing what to post.

This episode answers the real Instagram questions you’ve probably been too overwhelmed or burnt out to ask. From what format to prioritize, to how to actually use your content when you're not actively launching, we’re breaking down how to use Instagram with strategy- not stress.

Here’s what we’ll cover:

• Should you focus on Reels or carousels (and how to choose)?
• Can you run a successful business account without showing your face?
• Is it okay to stop posting to your grid? (Spoiler: only if you do this first.)
• Why you're not getting leads—and how to fix the gaps in your content
• What to post when you’re not selling anything (but still want sales later)

If you’re tired of winging it and ready to make your content actually work for your business, this episode is for you.

📹 Trial Reels Guide – Learn how to grow with intention, not trends

🎯 Instagram Strategy Quiz – Find and fix the missing piece in your content strategy

💫 Join the Membership – Learn exactly what to post and how to use Instagram to make more sales in less time

📩 DM me your IG questions for the next FAQ episode → @socially.yours.strategist

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

Feeling like you’re just posting into the void on Instagram? You’re not alone. 

In this episode, I’m breaking down the exact strategy that helped my client increase her engagement by 3500% in just one week—without adding more work to her already full plate. More importantly, this shift led to dream clients DMing her, ready to buy.

If you’re tired of chasing trends, second-guessing your content, and seeing zero return on your effort, this episode is for you. You’ll learn three key changes that make Instagram work for you instead of feeling like you’re working for Instagram. Get ready to simplify, strategize, and start seeing real results.

📌 Instagram isn’t broken—your strategy might be. If you're posting consistently but not seeing sales, it’s time to shift your approach.

📌 Trends are frosting, not the cake. They can help boost engagement, but they’re not a strategy for sales. You need a solid foundation.

📌 3 simple shifts that changed everything:

1. Clarity: No more posting just to post—every piece of content needs a purpose.
2. Strategic Content Mix: Balance engagement-driven trends with authority-building content that leads to sales.
3. Make Taking Action Effortless: Your audience needs an easy, clear path to buy from you.

📌 You don’t need to post more—you need to post smarter. A clear strategy saves you time AND gets better results.

MENTIONED IN THIS EPISODE:

🔗 Join Post With Purpose to get the exact post prompts that skyrocketed my client’s engagement and sales! 

📲 Let’s connect on Instagram! DM me your biggest takeaway from today’s episode → @socially.yours.strategist

🎧 Loved this episode? Share it in your IG Stories and tag me!

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

Do you ever feel like you're putting in all this effort in your business, but it’s just not giving back the way you thought it would? Or maybe the spark that got you started has completely fizzled out? If you’ve ever wondered whether it’s time to pivot—or just tweak things so they feel better—this episode is for you.

Today, I’m chatting with Mariah Scrivens, a former teacher turned multi-business owner who knows a thing or two about big shifts. Mariah went from selling digital products for teachers to coaching entrepreneurs on how to simplify their strategy, ditch the overwhelm, and build businesses that actually feel good to run. She’s all about bold moves, mindset shifts, and taking intentional action—and she’s sharing exactly how to recognize when it’s time for a pivot and what to do next.

In this episode, we cover:

✅ The signs that it’s time to pivot in your business
✅ How to transition without burning everything to the ground
✅ The mindset shifts that make pivoting easier
✅ Why passion and joy are essential for sustainable success
✅ Mariah’s best advice for entrepreneurs feeling stuck and overwhelmed

If you've been questioning whether you’re in the right place or need a change, Mariah’s insights will give you the clarity and confidence to move forward.

Mentioned In This Episode:

Get Mariah’s Free Foundations Program for Entrepreneurs
Follow Mariah on Instagram: @MariahMakesItHappen
Check Out Mariah’s Podcast, Make It Happen

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

What if I told you that you could be fully booked with paying clients on Instagram… with less than 300 followers?

Sounds impossible, right? But that’s exactly what I did—while solo parenting three kids under five, creating Canva graphics on my phone in the dark, and navigating deployment life. I was doing everything I thought I was supposed to do… and still, nothing was working. Until I made one simple shift.

In this episode, I’m pulling back the curtain to show you exactly what changed so you can stop focusing on vanity metrics and start seeing real sales—without wasting time or sacrificing family moments.

What You’ll Learn in This Episode:

✅ Why posting more, engaging more, and following trends isn’t the solution
✅ The actual reason your content isn’t converting to sales
✅ How I went from inconsistent engagement to a fully booked business with a small audience
✅ The 5-step strategy that simplifies Instagram and saves you hours each week

MENTIONED IN THIS EPISODE:

Learn the 5 Steps to Sales Strategy (and what to post at each stage) that got me fully booked with less than  300 followers

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

If marketing your online business on Instagram feels like a full-time job (that isn’t actually your job), let’s fix that.

In this episode, we’re cutting through the noise and tackling Instagram overwhelm head-on. You’ll learn:

1. Why the algorithm isn’t your enemy (and how to stop chasing trends that don’t lead to sales).
2. How quality beats quantity every time (posting intentionally > posting daily).
3. Why Instagram is a long game (and how small, consistent steps add up to big results).

This is for the busy moms and entrepreneurs who are done spending hours on Instagram without seeing sales. Let’s make Instagram work for you—with less stress, less overthinking, and a lot more results.

Action Step: Pick one thing to simplify this week—post less, skip the trends, or focus on connecting with your audience.

📩 DM Me! What are you letting go of this week? Tell me on Instagram @socially.yours.strategist. I can’t wait to cheer you on!

MENTIONED IN THIS EPISODE

Learn about the 5 Steps to Sales on Instagram Strategy in ep 72

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

Are you posting on Instagram, hoping for sales, but hearing nothing but crickets? You're not alone. Sales don’t happen from a single post. They come from having a clear, intentional strategy.

In this episode, I break down my 5 Steps to Sales on Instagram strategy, the same one I use for my business and teach to my clients. This proven method has helped people go from sporadic posts to consistent sales—and it’s simpler than you think.

Whether you’re an Instagram pro or feeling stuck, this episode is your roadmap to turning followers into paying customers without the overwhelm.

What You'll Learn in This Episode:

1. Why one-off posts aren’t driving sales and what’s really missing from your Instagram strategy.
2. The 5 essential steps to turn your followers into customers:
   • Growth: Attract the right audience who will actually engage and buy.
   • Engagement: Start meaningful conversations to build trust and visibility.
   • Connection: Create deeper relationships with your audience.
   • Trust: Show proof that your offer delivers what it promises.
   • Promotion: Invite your audience to say "yes" with ease.
   
   
3. How skipping steps can lead to inconsistent results (and how to avoid it).
4. Why this strategy saves time and reduces overwhelm for content creators and online business owners.

Action Steps:

1. Leave a Review: Found this episode helpful? Leave a rating and review to help others discover this show.
2. Connect on Instagram: DM me @socially.yours.strategist and let me know which step you’re focusing on this week—I’d love to cheer you on!

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

Put a finger down if you've ever scrolled through Instagram, saved a bunch of trending audio clips, and created Reels you thought would crush it—only to be met with crickets in the comments. 

Sound familiar? Here’s the truth: chasing trends isn’t the key to growing your business. Strategically using trends is.

In this episode of Mompreneur Mastery, I’m sharing my no-fail system for finding and using trending audio in a way that actually works for your business—no endless scrolling, no random guesses, and no wasted time.

I’ll teach you:
✅ A quick, no-scroll method to find trending audio in under 5 minutes.
✅ Why trends only work when they’re part of a bigger strategy.
✅ How to use trending audio to move your audience through my 5 Steps to Sales framework, turning curiosity into connection and connection into sales.

 Mentioned in This Episode:

Master the 5 Steps to Sales on Instagram: Click here to learn exactly what to post to guide your followers through the buyer journey and turn them into loyal customers.

Take the guesswork out of your Instagram strategy with on-trend post prompts, links to trending audio, and step-by-step guidance inside the Content Clarity Collective 

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

Instagram rolled out a wave of updates in 2024—some useful, some forgettable. In this episode, I break down the key features that actually deserve your time, how to use them with intention, and the strategies I’m focusing on to make Instagram work smarter, not harder, in 2025. If you’re feeling overwhelmed by all the features and trends, don’t worry—I’ve got you covered with practical advice to simplify your approach while still getting results.

From trial reels and carousel upgrades to phasing out hashtags and rethinking DM strategies, I dive into what works and what doesn’t. Plus, I share the shift I’m making in my own business toward promoting low-ticket offers and how that’s driving better sales conversions. Tune in for actionable tips to help you show up intentionally on Instagram in 2025 and build a business that fits your life.

Timeline of Highlights:

• [1:15] - Why Instagram updates in 2024 were a mixed bag.
• [3:40] - The pros and cons of Instagram’s trial reels feature 
• [7:15] - Exciting carousel upgrades: adding music and doubling the slide limit for better engagement.
• [10:30] - Hashtags are out, keywords are in—what this means for your Instagram strategy.
• [13:45] - How DM organization tools can streamline your sales process.
• [17:20] - My 2025 focus on intentional Instagram strategies: promoting low-ticket offers and simplifying sales funnels.
• [21:50] - Why prioritizing intentionality can make your Instagram strategy more effective.

Links & Resources:

• Episode 58 – Learn the exact DM strategy I use to achieve a 50% sales conversion rate.
• Content Clarity Collective Membership – Get weekly, done-for-you Instagram post prompts to nurture your audience and drive sales.
• Connect with me on Instagram: @socially.yours.strategist

If this episode helped you rethink your Instagram strategy for 2025, don’t forget to rate, follow, and review the podcast! Share it with your fellow business owners who are ready to make Instagram a tool that works for them—not the other way around. Let’s make 2025 your most intentional (and successful) year yet! 🎉

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

It’s mid-December, and you’re juggling holiday chaos while Instagram quietly lingers at the bottom of your to-do list. But what if staying consistent on Instagram didn’t have to feel like another thing on your plate? In this episode, I’m breaking down exactly how you can show up intentionally—without overthinking it or losing your mind.

From personal and storytelling posts to deeper connection moments, you’ll learn how to create content that resonates during the busiest season of the year.

I’m also sharing what not to stress about, so you can wrap up the year with your sanity intact and your audience engaged.

MENTIONED IN THIS EPISODE:

Content Clarity Collective - weekly strategized post prompts in your inbox!

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

Are you tired of spending hours staring at a blank screen, unsure what to write  to actually get sales?

Wondering how to turn your story into messaging that actually connects—and sells?

If so, this episode is for you. I’m talking to Stacy Braga, a former teacher turned copywriting expert, who’s mastered the art of crafting copy that feels authentic and drives results. 

Whether you’re stuck figuring out how to describe your offer, or you’re looking for a way to make your marketing feel less salesy and more connected, Stacy’s advice will help you level up.

What You’ll Learn in This Episode:

• How Stacy turned her teaching experience into a flexible, impactful business.
• Why understanding your audience’s struggles is the key to writing copy that converts.
• Stacy’s framework for creating messaging that resonates and sells.
• Tips for collecting the right words directly from your audience or clients.
• How storytelling in your marketing builds connection and trust.
• Why prelaunch messaging is essential before selling your offer.

MENTIONED IN THIS EPISODE:

Ready to transform your copy? Download Stacy’s Copywriting Rubric to apply her PAS+YOU framework and make every word count.

Follow Stacy on Instagram

Checkout Stacy's Copy Classroom membership

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

Instagram can be your business's best friend or that toxic time-sucking frenemy.

If you're tired of spending hours creating, posting, and chasing trends only to see little or no sales, this episode is for you!

Today, I'm breaking down the biggest Instagram time-wasters and what to do instead to turn your efforts into sales.

Plus, since it’s Cyber Monday, I’ve got a special deal for you that you won’t want to miss.

MENTIONED IN THIS EPISODE:

5 Steps to Sales on Instagram Training 

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Today, we're diving into the world of paid workshops with the fabulous AnnMarie Rose, who's all about helping service providers scale their businesses without losing their minds.

If you’ve ever felt like your business is more of a chaotic circus than a well-oiled machine, then this episode is your golden ticket to a calmer, more profitable life.

We explore how to streamline your selling strategy, ditch the burnout, and actually make time for those precious family moments that keep us sane.

Seriously, I was so inspired by AnnMarie that I signed up for her workshop the second we wrapped up our chat—no joke!

So, grab your notes and get ready for some real talk on making your business work for you, not the other way around. Let’s roll!

Takeaways:

• Paid workshops can be a game changer for service providers looking to scale without burning out, and they're super fun too!
• We talked about how prioritizing both front-end visibility and back-end systems can keep your business running smoothly, without the chaos.
• AnnMarie shared her journey from burnout to creating a lifeproof business model that allows for both flexibility and growth, which we all crave as busy moms.
• Engaging in paid workshops leads to higher show-up rates and builds trust with potential clients, making it a practical strategy for boosting sales.

Mentioned In This Episode:

• Workshop Gameplan Generator
• Sold Out Workshop Toolkit (Use the code SYDNEYTOOLKIT for 50% off!)
• AnnMarie's Instagram
• AnnMarie's LinkedIn

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

Are you spending hours on Instagram without seeing the sales you’re aiming for? It’s not your fault—it’s your strategy.

In this episode, I’m breaking down the five areas I review in an Instagram Strategy Audit to turn your posts into powerful sales tools. We’ll talk about how a disconnected strategy leads to missed opportunities and why every post should have a purpose.

Say goodbye to the post-and-pray cycle and hello to a clear roadmap for success. Whether it’s profile optimization, content creation, engagement strategies, keyword usage, or overall strategy alignment, I’ll share exactly how to make Instagram work for you.

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

Ever feel like you’re just tossing Instagram posts out there, hoping one will stick? That maybe, just maybe, one of them will hit the mark and get you engagement, follows, or even sales? 

Posting without a plan is like assembling furniture without instructions: it takes forever, it’s frustrating, and you might not end up with something that works in the long run.

This episode is part of the Audit for Profit series, and today we’re talking about how to audit your Instagram content to ensure your posts are getting the results you need to support your business goals. By going through this content audit process, you’ll gain clarity on what’s working, what’s not, and what changes you can make to finally start seeing real progress.

MENTIONED IN THIS EPISODE:

Got questions about your content audit? Send me a message on Instagram at @socially.yours.strategist, and I’ll help you analyze your insights and figure out next steps!

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

Ever hit "post" on Instagram and waited for those likes, comments, and DMs to roll in... only to hear crickets? Or maybe you’re crossing your fingers every time, hoping your next post finally catches fire. Been there, felt that, and I know it’s frustrating.

That’s exactly why this episode is all about moving from “post and pray” to actual, meaningful engagement—where you’re not just throwing spaghetti at the wall. Because let’s face it, as busy moms running businesses, we don’t have time to waste on posts that aren’t working for us.

Today, we’re diving into how to audit your Instagram engagement so you know what’s working, what’s not, and where to double down for real results.

MENTIONED IN THIS EPISODE:

Send me your engagement audit takeaways on IG

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

Ever feel like you're always hustling on Instagram but still wondering why those followers aren't turning into clients? 
Or maybe you've been meaning to "fix up" your profile but keep putting it off because, honestly, who has the time? 

In this kick-off to the new “Audit for Profit” series, we’re starting right at the top with your Instagram profile—the foundation of your social media success.

In this episode, we’ll get into why a quick profile audit could be the game-changer you’ve been waiting for. From optimizing your bio to refining your call-to-action, you’ll learn the must-do steps to turn profile visitors into actual paying customers.

Because as a busy mompreneur, you don’t have time to waste on half-baked strategies! Plus, stay tuned for a peek at the personalized Instagram strategy audit service coming soon. Let’s make those tweaks that’ll finally give your profile some real pull!

MENTIONED IN THIS EPISODE:

Tell me how long it's been since you audited your profile

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

Are you spending way too much time on Reels, only to hear crickets? 😬

I’ve been there! In today’s episode, we’re flipping the script and talking about why carousels are now stealing the spotlight—and how they can help you grow your business without the stress (or needing to be on camera 24/7).

Instagram just rolled out some juicy updates that make carousels more powerful than ever, and I’m going to show you exactly how to use them to boost engagement and sales.

If you’re a busy mompreneur juggling kids, clients, and all the things, carousels might just be the answer to creating high-performing content—messy bun and all. ✨

We’ll break down why carousels are perfect for storytelling, how you can create compelling, bite-sized slides, and what these new Instagram features mean for your sales strategy

MENTIONED IN THIS EPISODE

Carousels That Sell Templates: My newly upgraded, proven, easy-to-use templates that help you create carousels designed to convert. Normally $37, but grab them now for $17 before 10/24/24!

 Follow me on Instagram @socially.yours.strategist and tag me in your carousels for a shoutout!

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

Ever bought something because your friend couldn’t stop raving about it? Or maybe you’ve noticed yourself scrolling through Instagram, and suddenly, that product everyone’s talking about is in your cart? 🙋‍♀️ 

Social proof is the magic behind those purchases, and it can be a game-changer for your Instagram strategy too. Today, we're diving into how social proof can help turn your followers into clients with ease.

In this episode, we’re breaking down exactly what social proof is, why it works so well, and how you can easily use it to boost sales without adding extra stress to your already packed mompreneur life.

MENTIONED IN THIS EPISODE:

Grab Carousels That Sell for only $27

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

Have you ever let Instagram slip through the cracks because, let’s face it, life happens? Maybe between soccer practice, piles of laundry, and trying to keep your sanity intact, your account went a little silent? Yeah, me too.

In this episode of Mompreneur Mastery, we’re tackling the very real struggle of reviving your Instagram after it’s been collecting dust for a bit. Whether it’s been weeks or months, I’ve got you covered with a no-BS, doable strategy to bring it back to life—without losing your mind in the process.

MENTIONED IN THIS EPISODE:

Post With Purpose Memebership

Find & Fix The Gaps In Your Instagram Strategy Quiz

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

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Are you already feeling overwhelmed thinking about your Black Friday sale?

 Wondering how you’re going to balance it all—holiday madness, sick kids, and still getting sales without stressing over last-minute Instagram posts?

In this episode of Mompreneur Mastery, I’m sharing exactly how to plan your Instagram content so you can nurture your followers ahead of time and have them ready to buy when Black Friday rolls around.

I’ll walk you through my five-step strategy that makes sure your audience is engaged, connected, and ready to trust your offer by the time you promote it. 

No more scrambling or hearing crickets when you post—it’s all about preparation, connection, and making sales without the stress!

MENTIONED IN THIS EPISODE

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Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

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Ever gotten one of those cold DMs that made you cringe? Maybe you’ve even sent one and felt totally awkward afterward. In this episode of Mompreneur Mastery, I share how I turned the dreaded DM into my most powerful sales tool—without feeling sleazy.

I walks you through my 50% DM conversion strategy, which focuses on authentic, one-on-one conversations that build trust and lead to real sales.

Tune in to learn how you can start turning casual chats into paying clients—using DMs as a connection-building tool that actually works. Get ready for practical tips, heartfelt advice, and a strategy designed to help busy mompreneurs like you sell with heart!

MENTIONED IN THIS EPISODE:

Grab the Cringeless DM Strategy Training for $27

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Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

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Are you just throwing posts up on Instagram and hoping for the best? 🚫

In today’s episode, we’re diving into how to give every Instagram post a purpose so it actually works for your business. Whether you’re trying to build trust, drive traffic, or close sales, it all starts with a clear strategy. 🙌

If Instagram feels like one more thing to check off your to-do list with no results, this episode is for you! Tune in to learn:

• Why setting a goal for each post is key to seeing results
• How posting with a purpose can actually save you time and stress
• The 5-step Instagram strategy that turns posts into profit

MENTIONED IN THIS EPISODE

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

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Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

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If you’ve ever found yourself obsessing over likes, email open rates, or traffic numbers—this episode is your permission slip to stop. 

Marketing strategist and e-commerce expert Jessica Howard of 2PM Marketing joins the show to cut through the noise and break down the real marketing metrics that actually make a difference for your online business.

From conversion rates to email click-throughs, Jessica shares the data points you should be watching (and how often to check them), why moms make the most efficient marketers, and how tracking just a few simple numbers can free you from marketing burnout. 

If you’re a busy mompreneur tired of wasting time on strategies that don’t convert—this episode is for you.

MENTIONED IN THIS EPISODE:

Grab Jessica's free Annual Analytics Playbook!

Connect with Jessica on Instagram @2pmmarketing

Listen to Jessica's podcast: Marketing for E-Commerce Mompreneurs

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

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Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

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Do you ever feel like there’s just not enough time in the day to even think about posting on Instagram, let alone plan it out? 

Or maybe you’ve tried to get a content schedule going, but the idea of sitting down and doing it makes you want to run the other way? 

You’re not alone, and I totally get it!

In today’s episode of Mompreneur Mastery, I’m talking all about creating a content schedule for Instagram that actually leads to sales (without driving you completely insane).

As a busy mompreneur myself, I know what it’s like to try and fit business tasks into the "mom cracks" of the day. That’s why I’m breaking down how you can make a content plan that works for you—even when it feels impossible.

Join My Free 5-Day Challenge! Ready to step up your Instagram game? Join me for the 5 Steps to Instagram Sales Challenge starting on September 16th. It’s free, and each day we’ll dive into a new step in the strategy to help you get results (no fluff, I promise!). You’ll also get a simple daily action step to keep you on track. Sign up here before September 13th!

MENTIONED IN THIS EPISODE:

Find & Fix The Gaps In Your Instagram Strategy

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

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Frustrated with all the time you're spending on Instagram without seeing the sales you want? You're not alone, and it's time to fix that!

In this episode of Mompreneur Mastery, I dive into why your Instagram strategy might not be converting followers into customers and what you can do to turn things around. 

We'll cover three essential elements you need to focus on: building genuine connections, talking about your offers without feeling sales-y, and establishing trust with your audience. 

Plus, stick around to hear about my upcoming 5-Day Instagram Strategy Challenge that will help you get real results, even if you're short on time.

Key Points:

1. Connection with Your Audience (2:45)
   • Building a loyal audience starts with genuine connections. Share your personality and make your content relatable to your specific target audience.
   • Remember, people buy from people they trust and connect with. Be real and show the human side of your business.
   
   
2. Talking About Your Offers (9:12)
   • Don’t shy away from promoting what you offer! You don’t have to be pushy—just clear. Make sure your audience knows what you do and how you can help them.
   • Seed your offers in your content and stories regularly so that when it’s time to sell, your audience is already familiar with what you provide.
   
   
3. Building Trust and Authority (15:32)
   • Trust is critical, especially when selling to strangers online. Share case studies, testimonials, and social proof to show that your offers deliver results.
   • Highlight your unique selling proposition that resonates with your target audience and sets you apart in your industry.
   
   

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

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Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

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Do you find yourself spending hours creating content that doesn’t seem to drive the sales you want? 

Is managing your Instagram strategy taking valuable time away from your family and business? 

In this episode, I’m sharing my top three time-saving tips that will help you streamline your Instagram marketing strategy without sacrificing sales. These tips are perfect for busy moms who want to work smarter, not harder.

As a mom of three and a business owner, I understand the challenges of juggling family and a successful business without childcare. That’s why I’ve spent years refining strategies that allow me to maximize my Instagram efforts in minimal time. Join me as I walk you through actionable steps that will save you time and stress, so you can focus on what matters most.

Timestamps & Key Takeaways:

• [02:14] – Plan Ahead for Your Content: Discover why having a content plan is the ultimate time-saver and how it supports your overall business goals.
• [08:47] – Regularly Check Your Insights: Learn the importance of using your Instagram data to make informed decisions that enhance your strategy.
• [14:32] – Schedule and Automate: Explore tools like Metricool to schedule posts, automate tasks, and free up your time.
• [19:08] – The Power of Consistency: Understand how consistent posting builds trust and drives sales without consuming your time.
• [23:45] – Quiz & Next Steps: Take my free quiz to identify gaps in your Instagram strategy and ensure you’re focusing on the right areas to boost your sales.

MENTIONED IN THIS EPISODE:

Find & Fix the Gaps In Your Instagram Strategy Quiz

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

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Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

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It's been a wild summer, and if your family was anything like mine, you probably felt the chaos too. 

But now that summer is winding down and routines are back in place, it's the perfect time to refocus on your Instagram strategy. In this episode, I'm diving into why now is the absolute best time to nail down a solid Instagram strategy that will set you up for success to make sure your Instagram efforts are actually paying off. I've got you covered with actionable tips and a clear plan.

We’ll walk through the five essential steps of a successful Instagram strategy—everything from attracting the right followers to turning that engagement into real, meaningful connections that lead to trust and sales. 

Whether you're already implementing some of these strategies or starting from scratch, you’ll leave this episode with a better understanding of how to maximize your Instagram presence and ultimately boost your business. 

Episode Highlights:

• [00:02:15] Summer chaos recap and why routines are essential for productivity.
• [00:05:45] The shift in Instagram engagement post-summer and why now is the best time to plan your strategy.
• [00:10:30] Overview of the 5-step Instagram strategy for boosting sales.
• [00:15:20] Deep dive into the importance of building trust and connection on Instagram.
• [00:21:00] How to use the free quiz to identify and close gaps in your current Instagram strategy.

LINKS

Find & Fix The Gaps In Your Instagram Strategy free quiz

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

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Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

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Have you ever stressed over a live launch? 
Have you ever wondered what to do with emails after adding people to your list?

Episode 52 of Mompreneur Mastery features Allison Hardy, an expert in email marketing strategies, who shares invaluable insights on automating your sales and creating a culture of clicking in your email sequences.

If you've ever felt overwhelmed by the constant hustle of securing clients or struggled to maintain a work-life balance while running your business, this episode is for you. Alison breaks down actionable strategies that empower you to harness the power of email marketing to grow your business while reclaiming precious time with your family.

Alison Hardy is not just an email marketing strategist; she's a trailblazer in simplifying the process of enrolling clients into courses or memberships on autopilot. As a mompreneur herself, she understands the challenges of juggling business success with family life, making her insights invaluable for anyone looking to achieve sustainable growth without burning out. 

Whether you're a seasoned entrepreneur or just starting out, Alison's approach offers practical solutions to transform your email marketing efforts into a revenue-generating machine.

Key Takeaways:

• [00:00:00] Introduction to Alison Hardy and her journey into email marketing.
• [00:06:10] Alison's personal story of transitioning from postpartum depression to successful online entrepreneurship.
• [00:10:00] Creating a culture of selling on your email list to empower your audience's purchasing decisions.
• [00:12:00] The importance of nurturing a culture of clicking in your email marketing strategy.
• [00:15:00] Moving beyond welcome sequences to nurture sequences that drive meaningful engagement and sales.

MENTIONED IN THIS EPISODE:

Sign up for Allison's Sell On Autopilot Masterclass

Connect with Allison on Instagram

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Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

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As we dive into July, many of us are gearing up for summer vacations and trips with our families. I know firsthand how overwhelming it can feel to manage your Instagram presence while trying to enjoy precious moments with your loved ones.

In this episode, I'm sharing strategies to prep your Instagram for summer trips without sacrificing engagement or consistency. Whether you're camping, exploring national parks, or visiting family, I've got tips to help you keep your Instagram active with minimal effort.

Timestamps and Bullet Points:

[00:01:00] Tips for scheduling content ahead of family trips to maintain engagement.
[00:02:00] Utilizing the Content Maximizer System for efficient content repurposing.
[00:03:00] Balancing engagement and connection on Instagram while on vacation.
[00:04:00] Strategies for adjusting your Instagram approach to fit vacation schedules.
[00:05:00] Leveraging stories and DMs to nurture relationships and drive sales.
[00:06:00] Discussing the importance of flexibility in your Instagram strategy as a mompreneur.
[00:07:00] Insights into managing Instagram effectively during family vacations.
[00:08:00] Tips for maintaining consistency on Instagram without constant online presence.

MENTIONED IN THIS EPISODE:

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

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Have you ever scrolled through Instagram, feeling like everyone's posts blend together, missing that personal touch? 

In this episode of Mompreneur Mastery, Sydney chats with Amber Willis, a branding and marketing strategist specializing in storytelling. 

Amber shares practical tips on how to infuse your Instagram with stories that resonate, making your business stand out. 

From her own journey balancing motherhood and entrepreneurship, Amber offers insights on the power of authenticity and connection in driving sales through storytelling. 

Tune in to discover how to leverage your personal experiences into compelling content that boosts engagement and builds trust.

Timestamps:

• [00:01:00] Sydney introduces Amber and highlights the importance of storytelling in marketing.
• [00:03:00] Amber shares her background journey from a high school teacher to becoming a marketing strategist.
• [00:06:00] How Amber's daughter's leukemia diagnosis during the pandemic shaped her entrepreneurial journey.
• [00:11:00] Practical advice on where to start when sharing personal stories on social media.
• [00:18:00] The biggest mistakes people make when sharing stories on social media and how to avoid them.

MENTIONED IN THIS EPISODE

Grab Amber's Brand Affirmation Statement

Join Amber's course The Storytelling Advantage: (Save 40% with promo code MOMPRENEURMASTERY) 

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

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Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

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Ready to ditch the follower-count obsession and turn your Instagram into a client magnet? This episode of Mompreneur Mastery dives deep into the strategies that truly matter for converting casual scrollers into paying clients.

In this episode, you'll learn:

• Why focusing on rapid follower growth might be holding you back. (Hint: Quality over quantity!)
• My personal story: How I became a fully booked social media manager with under 300 followers (and the strategy I used to get there).
• The importance of attracting the right followers, not just a random mass.
• Proven tactics to boost engagement and build meaningful connections with your audience.
• How to establish trust and position yourself as the go-to expert in your field.
• Effective selling strategies that convert engaged followers into loyal clients, all within the Instagram platform.

Timestamps:

• 00:00 Introduction to Episode 49
• 00:16 The Problem with Instagram Growth Advice
• 00:47 Quality Over Quantity
• 03:48 The Importance of Targeted Followers
• 05:53 Building Engagement with Your Audience
• 06:57 Creating Genuine Connections
• 08:23 Establishing Trust with Your Followers
• 09:01 Effective Selling Strategies on Instagram
• 10:33 Recap and Final Thoughts

MENTIONED IN THIS EPISODE:

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

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Are you tired of relying on a stressful live launch for your income?

Are you ready to have a system to sell online that actually fits into your life and feels good?

In this episode, I get to talk to Nicki Krawczyk, expert copywriter, and we talk about her innovative selling system that dramatically increased her profits on her signature course by forty!

Follow Nicki on Instagram

Check out Nicki's podcast:  Energize Your Business

Learn more about Circuit Sales System

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

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Are you tired of recording, editing, and sharing trending reels to not see a change in your follow account?

Or maybe your follower count is growing, but your engagement and sales stay stagnant? (womp womp)

These are signs you need to optimize your Instagram profile! 

I’m stoked to dive into today’s episode all about making your Instagram profile work smarter, not harder. Let’s cut through the noise and get real about followers—because guess what? A massive following doesn’t always translate to sales. Yep, you heard me right. I’m all about quality over quantity, folks!

You could have a bazillion followers, but if they’re not vibing with your content or—let’s be real—your offers, then what’s the point? 

Today, I’m spilling the beans on how to tweak your profile to attract those dreamy, engaged followers who actually convert into clients. 

00:00: Sydney introduces the importance of quality over quantity in Instagram followers, setting the stage for optimizing profiles for ideal engagement and sales.

02:00: Highlighting the pitfalls of untargeted growth, Sydney emphasizes the necessity of cultivating a follower base aligned with your business objectives.

04:00: Delving into the essential elements of an optimized profile, Sydney breaks down the significance of profile picture, bio, and username in making a lasting impression.

07:00: Expanding the optimization scope, Sydney discusses the pivotal role of highlights and the link in bio in fostering trust and guiding potential clients seamlessly through the conversion process.

10:00: Closing with a call to action, Sydney offers listeners a chance to streamline their Instagram strategy with a discounted profile audit, ensuring their profiles resonate with and attract their ideal audience.

MENTIONED IN THIS EPISODE:

Get A DFY Optimized Profile (discount expires 6/14/24)

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

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Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

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You’re doing all the things on Instagram — posting, showing up in Stories, maybe even repurposing a Reel while reheating your coffee for the third time. But if your email list is sitting there like an untouched Costco-sized planner… this episode is your permission slip to change that.

In this episode, we’re talking about why email marketing isn’t the enemy of Instagram (in fact, it’s your BFF) — and how to start building a list that works with your IG strategy to support actual growth.

AND — I’ve got a free resource for you that’s perfect for anyone new to email or just trying to finally get that list going.

🔥 What You’ll Learn:

• Why Instagram is still your marketing MVP (but not your only player)
• What email marketing can do that IG just can’t
• Simple ways to get your followers to opt in (without sounding desperate)
• My favorite free tool to get started with email marketing — even if you're totally new to it

MENTIONED IN THIS EPISODE:

This episode is sponsored by EmailToolTester

 👉 They’re offering a totally free email marketing ebook that breaks it all down — what platform to use, how to start, and how to actually grow your list! 

Grab it here: https://www.emailtooltester.com/en/free-email-marketing-ebook/?utm_campaign=ebook-sponsorship&utm_medium=podcast-podcorn&utm_source=mompreneur-podcast

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Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

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Does it take you 3 cups of coffee (that you have to reheat at least twice or turn into iced coffee) to get through the day?

Are you struggling to keep up with your energetic kids while managing your business? 

In this episode, I dive into a conversation with Sam Weaver, a certified nutritionist and personal trainer, to uncover practical tips for managing your energy levels without resorting to extreme measures. From small, actionable steps to debunking common myths, Sam shares valuable insights to help busy moms find balance in their wellness journey.

Time-Stamped Overview:

• 00:02:00 - Sam's Journey: Sam shares her personal fitness journey, driven by the desire to take control of her health and wellness.
• 00:03:00 - Starting Small: The discussion delves into the power of small, incremental changes in habits for long-term wellness.
• 00:06:00 - Energy and Motherhood: The conversation expands to discuss the unique energy demands faced by mothers, both in personal and professional capacities.
• 00:08:00 - Nutritional Pitfalls: Sam addresses common nutritional pitfalls, emphasizing the importance of adequate protein intake and hydration.
• 00:10:00 - Hydration Hacks: Practical tips for increasing water intake and its impact on energy levels are shared.
• 00:12:00 - Small Changes, Big Impact: Sam advocates for taking small, manageable steps towards wellness goals to ensure sustainability.
• 00:20:00 - Connecting with Sam: Listeners are encouraged to connect with Sam on social media for more wellness tips and insights.

LINKS

Daily Habit Tracker

Follow Sam on Instagram

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

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Are you a mompreneur juggling the demands of business and family life? 

In this episode, Sydney sits down with Sierra Scacco, a business coach specializing in helping mompreneurs scale their businesses without sacrificing time with their loved ones. 

If you've ever felt overwhelmed by the pressure to do it all or struggled to find business advice that fits your unique schedule as a mom, this episode is for you. Get ready to discover practical strategies for achieving success while maintaining balance in your life.

Key Takeaways:

• 00:03:00 - Sierra shares her journey from overwhelmed copywriter to successful business coach, emphasizing the importance of finding sustainable ways to scale as a mompreneur.
• 00:08:00 - Learn the signs that indicate you're ready to scale your business, including consistent income and limited time availability.
• 00:13:00 - Explore the concept of flexible routines and personalized strategies for managing your time effectively as a mompreneur.
• 00:18:00 - Discover the importance of personalization in business and how to apply it to your own entrepreneurial journey.
• 00:24:00 - Sierra offers a free training, "Scale to Success," featuring four secrets to help mompreneurs reach their business goals while prioritizing family time.

Scale to Success - free training

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

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Are you super beyond tired of posting constantly on Instagram, showing up in stories, recording reels, and still not seeing the growth and sales you want? 

Are you ready to turn that around and start attracting your dream clients who actually convert into paying customers? 

If you answered "yes," then this episode is for you!

In this episode, I'm diving deep into why just posting more sales content isn't the magic solution. I'll walk you through the five types of posts you need to share on Instagram to create a strategic funnel that attracts, engages, and converts your audience. 

By the end of this episode, you'll have a clear roadmap for your Instagram strategy, and I've got a special offer that will help you put it all into action. 

Key Highlights:

• [00:00:00] Introduction and why you're feeling tired of posting without results.
• [00:02:00] Understanding the Instagram content funnel and why a strategy is crucial.
• [00:04:00] The five essential types of posts: Promotional, Pre-Promotional, Connection, Engagement, and Growth.
• [00:10:00] How to target the right audience with growth posts.
• [00:12:00] All about my new membership, "Post with Purpose," and the special launch offer.

Join Post with Purpose!

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

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Are you tired of Instagram feeling like just another item on your to-do list? In this episode, we delve into why Instagram can be fulfilling rather than draining for your business. I share my insights on how to utilize Instagram to make sales without sacrificing your sanity.

I emphasize the importance of building a genuine connection with your audience to foster a community that supports your brand. With strategies and post ideas tailored to enhance engagement and drive sales, I offer actionable tips to transform your Instagram presence.

• [00:00:00] Introduction: Sydney introduces the episode, highlighting the struggle many mompreneurs face with Instagram marketing.
• [00:03:00] Finding Support Online: Sydney explains how social media communities have provided invaluable support, especially in navigating challenges like neurodiversity and frequent relocations as a military spouse.
• [00:05:00] The Power of Connection: Sydney emphasizes the significance of building a sense of community on Instagram to drive sales and conversions.
• [00:07:00] Post Ideas for Connection: Sydney outlines 3 post ideas aimed at fostering community and engagement on Instagram.
• [00:14:00] Membership Announcement: Sydney introduces her new membership program, "Post with Purpose," designed to help business owners create personalized Instagram strategies focused on community-building and sales.

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

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Are you tired of pouring your heart and soul into Instagram, only to see minimal results in terms of sales and leads? 

Do you find yourself constantly posting, engaging, and scrolling without seeing any tangible growth in your business? 

If so, then episode 42 of Mompreneur Mastery is the game-changer you've been looking for. In this episode, we dive into simple yet powerful Instagram strategies tailored for busy moms who want to maximize engagement, attract leads, and ultimately drive more sales. 

By implementing the five key strategies discussed, you'll be able to transform your Instagram presence from a time-consuming chore into a strategic powerhouse that yields real results for your business.

Key Takeaways:
- Understanding the different types of engagement: inbound and outbound, and how to strategize both effectively.
- Harnessing the power of DMs to foster genuine connections, gather market research, and ultimately convert followers into leads or clients.
- The significant role of stories in building rapport, testing content ideas, and driving sales.
- Embracing a content strategy that aligns with your business goals and guides your audience through a journey from follower to paying client.

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

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Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

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Are you struggling to maintain your sense of identity while juggling the demands of motherhood and entrepreneurship?

Do you often feel guilty for wanting personal fulfillment and joy outside of being a mom?

If so, you're not alone, and in this episode, we've got you covered! Shelley and Sydney dive deep into the challenges of balancing motherhood with personal goals, offering practical advice and empowering insights that will leave you feeling inspired and supported.

Takeaways from this episode:
- It's okay to ask for help and understand the "how" of asking for it without feeling shame or guilt.
- By creating a daily schedule and identifying pockets of time for self-care or work tasks, you can increase productivity and confidence.
- Understanding intentional self-care tailored to your individual needs can lead to a replenished energy and a more balanced life.
- Limiting daily priorities to 3 to 5 tasks can help avoid feeling overwhelmed and inadequate.
- Pursuing personal fulfillment can enhance your parenting and set a positive example for your children.

MENTIONED IN THIS EPISODE:

7 Ways to Fulfill Your Goals & be a GREAT Mom Too

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Join Shelley's Facebook group: Moms With Purpose

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

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Feeling lost in the world of web design?  We've got you covered!  

I talk with webiste designer Melissa McKenzie, who dives deep into the power of strategic website design, showing you how to craft a website that not only looks good, but also converts visitors into customers.

In this episode, you'll learn:

• The difference between strategic website design and plain old website design: It's more than just aesthetics, mama bosses! Discover the secret weapon Melissa uses to craft websites that resonate with your audience and drive sales. (hint: it involves psychology!)
• Why DIY website templates might be holding you back: Learn about Melissa's incredible Squarespace website templates, designed with a strategic foundation to help you build a website that works for you.
• How a strategic website can help you break free from the feast-or-famine cycle: Imagine a website that works 24/7 to generate leads and attract new clients, even while you're busy running your business and watching your kids

Bonus! Melissa is offering FREE matching Instagram templates to Mompreneur Mastery listeners who snag one of her SquareSpace templates!  Plus, I'm adding an exclusive bonus - my "Carousels That Sell" template pack, featuring 7 carousel templates that generated over 20k in sales - to the mix!

MENTIONED IN THIS EPISODE:

Get your strategized and stunning SquareSpace template here and use code FREESOCIAL at checkout to get free Instagram templates AND Carousels that Sell

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Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

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Are you struggling to juggle the financial side of your business with the demands of being a mom? Or maybe you're looking for ways to achieve a better work-life balance while still building a successful business from home? 

In this episode of Mompreneur Mastery, we dig deep into the world of entrepreneurship with the incredible Courtney Martin, owner of Quadrant Bookkeeping. 

We cover everything from the challenges and rewards of being a mom entrepreneur to the key steps for effective bookkeeping and how to avoid common mistakes.

Here are some key takeaways from this empowering conversation:

- Set aside specific time each month for bookkeeping, following the three major steps: categorizing, reconciling, and analyzing.

- Importance of open communication about money and seeking personalized assistance in areas like bookkeeping, to avoid costly mistakes and provide peace of mind for your business's financial health.

- Overcome the stigma and shame around discussing money by creating a supportive, open environment where you can share experiences and learn from others.

- Utilize personalized resources and tools to streamline your bookkeeping process and avoid unnecessary expenses while choosing suitable software for your specific business needs.

MENTIONED IN THIS EPISODE:

Follow Courtney on Instagram!

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

Are you tired of pouring your heart and soul into Instagram content only to feel like the algorithm is working against you? 

Do you struggle to get the results you want from your posts, despite putting in so much effort? 

In this episode of Mompreneur Mastery, I dive into the ins and outs of the infamous Instagram algorithm and how you can strategically optimize your content to get the reach, engagement, and leads you desire for your business. 

As a busy mom and business owner, I understand the frustration of feeling like your efforts are not paying off. That's why I've broken down the algorithm to help you make the most of your Instagram marketing efforts.

Key Takeaways:

• Understanding how the Instagram algorithm works and how to optimize your content for it.
• Utilizing peak active hours and engagement metrics to maximize post visibility and reach.
• Focusing on generating comments to foster connections with your audience and increase post visibility.
• The importance of creating content that resonates with your target audience to attract qualified leads.

MENTIONED IN THIS EPISODE:

Metricool (affiliate link)

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

Are you struggling to convert your Instagram followers into clients? 
Wondering why engagement seems to elude you despite your efforts? 

In this episode of Mompreneur Mastery I talk with lead generation expert Amber Hansel dive deep into the world of buyer types and how they impact your engagement strategy. We discuss the crucial role of relationship-building in turning followers into loyal clients and share valuable insights on catering to different buyer personalities.

In this episode, you'll learn:

- The importance of giving more engagement than you expect to receive and how it can significantly impact your Instagram strategy.

- The concept of different buyer types - from the assertive "driver" to the analytical "amiable" - and how understanding these personas can revolutionize your approach to potential clients.

- Strategies for tailoring your content and engagement based on buyer types, increasing your chances of converting followers into leads.

Get ready to say goodbye to ineffective engagement strategies and hello to a personalized, relationship-focused approach that will turn your followers into raving clients. This episode is a game-changer for any mompreneur looking to maximize their impact on Instagram!

MENTIONED IN THIS EPISODE:

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

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At first, trial reels felt like another awkward Instagram feature trying to force itself into our strategy. But in this episode, I’m sharing the exact shift that helped me turn trial reels from “meh” to magnetic. I’m breaking down how I stopped treating them like throwaway content and started using them with intention—not to sell, but to attract the right people into my world.

You’ll learn how trial reels can fit into a full Instagram sales strategy (hello, Step 1: Growth), how to lead with your personality and USP, and what kind of content actually converts new followers into paying clients. Plus, I’m giving you the deets on a $9 limited-time offer for my Trial Reels Guide & Formulas to help you do it yourself—strategically, confidently, and without burning out.

MENTIONED IN THIS EPISODE:

Snag the Trial Reels Guide & Formulas, use code LAUNCH at checkout to save (code valid until 3/28/25)

Send me your trial reel and results @socially.yours.strategist

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

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2 game-changing updates associated with Instagram carousels that all busy mompreneiurs need to be aware of. 

These changes have the potential to transform the way we reach and connect with our audience, ultimately impacting our business goals. 

By aligning our content strategy with these developments, we can leverage carousels effectively to maximize engagement and propel growth on Instagram, all while maintaining our precious work-life balance as moms.

Key Takeaways:

- Carousels now being featured in the Reels feed present a valuable opportunity to expand our reach and unlock new possibilities for growth on the platform.

- The shift in user preference towards carousels with minimal text underscores the importance of crafting concise, impactful content to drive engagement and action.

- Understanding that many Instagram changes stem from user behaviors rather than the algorithm emphasizes the significance of nurturing genuine connections with our audience to sustain engagement during fluctuations.

MENTIONED IN THIS EPISODE:

Ep 16: Are Instagram Hashtags Dead?

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

Do you ever feel like your inner voice is holding you back? 

Or that you just don’t have the time or ability to be a successful mompreneur?

As a mompreneur, I’ve experienced my fair share of moments where self-doubt crept in as I balanced business endeavors and parenting.

But here’s the thing: mindset work is crucial. It affects our beliefs, our actions, and ultimately our success.

In this episode of Mompreneur Mastery, Paige Figueroa and I delve deep into the significance of mindset work, the impact of positive thinking on our actions and outcomes, the role of community support, and the benefits of finding a mentor in the context of entrepreneurship, particularly for moms.

MENTIONED IN THIS EPISODE

From Passion to Profit Masterclass

Follow Paige on Instagram

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

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Have you ever wondered how you can possibly show up in Instagram Stories consistently when you're balancing a million other things as a mompreneur?

Or what you should even be talking about in Instagram Stories to begin with?

In episode 34 of Mompreneur Mastery: Simple Instagram Strategy for Busy Moms that is exactly what I lay out for you. Your most engaged followers hang out in Stories, so you need to be engaging and connecting with them there so that they turn into leads for your online business.

Stories are an incredibly powerful feature of Instagram for fostering a deeper connection with followers and showing them who you are and why you're the best person to help them.

Listen to this episode to find out the best tips for mompreneurs to stay consistent so they can use Stories to their full potential and get more leads, and what they should be posting there in the first place.

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Send us a text

The #1 question I get asked: "what the heck should I be posting on Instagram for my online business?!"

You want topics that will resonate with your target audience, so that they not only stop the scroll to actually read it, but engage with it.

That engagement is what's going to increase your reach so that more eyes are on your content, AND nurture your followers into leads so that you can convert them into paying clients.

Get the #1 thing you need to keep in mind to make sure your content topics get you that engagement in this episode of Mompreneur Mastery.

Key takeaways from this episode:

- Planning and batching content can save time and reduce stress for mompreneurs, allowing them to maintain a consistent online presence.

- Choosing the right post topics on Instagram is crucial for converting users to followers and nurturing leads.

- Content must be specific, valuable, and relatable to the target audience to effectively grow the business on Instagram.

- The "What the Heck to Post Content Map" scheduled for launch aims to streamline the content creation process for busy mompreneurs, providing tailored post topics and calls to action to boost engagement and lead generation.

Get on the "What The Heck to Post Content Map" Waitlist!

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge

Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!