Modern Floristry — A Design Blog by Studio Herbage Florist – Details, episodes & analysis

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Modern Floristry — A Design Blog by Studio Herbage Florist

James Dempsey AIFD

Arts

Education

Frequency: 1 episode/14d. Total Eps: 8

Modern Floristry is the design blog of Studio Herbage Florist, read aloud in the voice of James Dempsey AIFD. Each essay is a reflection on the practice of floral design — on sourcing and season, on craft and care, on what passes between a studio and the people it serves. These are the same essays published in writing at studioherbageflorist.com, offered here for anyone who would sooner listen than read. New readings arrive every other week.

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The Frame We Can't See

Episode 33

Friday, October 2, 2026 • Duration 09:35

Hey! I'd love to hear your thoughts, send me a voice note.

At Studio Herbage we train on the phones every week of the year, and what I hear most is a price said out loud and then explained. This episode turns the honest accounting of the last one from the flowers onto the people who sell them, and then onto me: the pocketbook frame every salesperson brings to a call, and the frame I carried through my years building arrangement and bouquet programs in the mass market, before I understood that what I was paid and what I had contributed were two different numbers.

Written and read by James Dempsey, AIFD, CFD, owner and creative director of Studio Herbage Florist in Johnstown and Malta, New York.

Research referenced:

Singh, Marinova, Singh & Evans (2018), Journal of the Academy of Marketing Science, on salesperson behavior in recorded sales conversations.

Lally, van Jaarsveld, Potts & Wardle (2010), European Journal of Social Psychology, "How are habits formed: Modelling habit formation in the real world."

Read the full essay: https://www.studioherbageflorist.com/blog/10-04-2026/The-Frame-We-Cant-See

Modern Floristry — A Design Blog by Studio Herbage Florist – Details, episodes & analysis

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Modern Floristry — A Design Blog by Studio Herbage Florist – Details, episodes & analysis

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