Explore every episode of the podcast MOCK, the podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Ep. 136 - Super Bowl 59 Ad Campaigns | 28 févr. 2025 | 00:27:07 | |
Don and Rob share their favorite Super Bowl commercials of the year. | |||
| Ep. 135 - Navigating the Evolving Marketing Landscape | 21 févr. 2025 | 01:01:01 | |
Don and Tim discuss their early career challenges, the importance of brand loyalty and the future of marketing. | |||
| Ep. 134 - The Evolution of Atlanta Advertising Agencies | 14 févr. 2025 | 00:23:39 | |
Don and Rob talk about their experience working in Atlanta's advertising agencies and how they have evolved over time. | |||
| Ep. 133 - Friday Fun Day: Desert Island Quiz | 07 févr. 2025 | 00:19:04 | |
Don and Rob discuss their favorite choices on a desert island quiz game. | |||
| Ep. 132 - Why Do Marketing Directors Come to Us? | 31 janv. 2025 | 00:20:34 | |
Don and Rob discuss the main reasons why marketing directors seek their services. | |||
| Ep. 131 - Brands That Have Come Back from the Dead | 01 déc. 2024 | 00:22:52 | |
Don and Rob reminisce about brands that have resurfaced, such as Scout, and discuss the nostalgia factor in brand revivals. | |||
| Ep. 130 - The Importance of Processes | 22 nov. 2024 | 00:17:41 | |
Don and Rob discuss the value of following a structured process when working on projects like logos, websites, and advertising. | |||
| Ep. 129 - Lessons We've Learned as Designers and the Art vs. Design Debate | 16 nov. 2024 | 00:26:09 | |
Don and Cuyler share insights on working as designers and the differences between art and design. | |||
| Ep. 128 - Airbnb Advertising | 07 nov. 2024 | 00:24:11 | |
Don and Rob discuss the importance of finding relatable truths in advertising, as seen in Airbnb's ads. | |||
| Ep. 127 - The Future of AI on the Creative Industry | 25 oct. 2024 | 00:21:28 | |
Don and Rob discuss the rapid evolution of AI and the need for creatives to adapt to this new technology. | |||
| Ep. 126 - The Value of a Graduate Degree in the Art Industry | 18 oct. 2024 | 00:19:47 | |
Don and Rob discuss the importance of practical experience and on-the-job training over formal education in the art industry. | |||
| Ep. 125 - Vacation Highlights | 12 oct. 2024 | 00:23:09 | |
Don and Rob discuss their recent vacations trips and the differences in commercialism between states over the years. | |||
| Ep. 124 - Brand Competition | 05 oct. 2024 | 00:22:09 | |
Don and Rob discuss why competition is important in the marketing and advertising industry. | |||
| Ep. 123 - Spam and Cold Calling in Marketing | 20 sept. 2024 | 00:25:46 | |
Don and Rob reflect on the overwhelming nature of spam and the effectiveness of cold calls in marketing. | |||
| Ep. 122 - The Power of Advertising | 13 sept. 2024 | 00:21:13 | |
Don and Rob reminisce about classic novelty products and how great advertising can make a 'bad' product seem great, and vice versa. | |||
| Ep. 121 - Things We Wouldn't Work On | 06 sept. 2024 | 00:23:56 | |
Don and Rob discuss types of projects they would not work on, despite their usual focus on new fun projects. | |||
| Ep. 120 - Inspiration from the World Around Us | 23 août 2024 | 00:20:00 | |
Don and Rob discuss the importance of being aware of your surroundings and how using real-world items can foster creativity. | |||
| Ep. 119 - First Dates in Business | 16 août 2024 | 00:27:28 | |
Don and Rob share their experiences presenting marketing projects to brand new clients on the 'first date'. | |||
| Ep. 118 - The Relevance of the Olympics in Modern Marketing | 26 juil. 2024 | 00:19:53 | |
Don and Rob discuss the relevance of the upcoming Olympics from a marketing and advertising perspective. | |||
| Ep. 117 - Marketing Strategies for New Businesses | 06 juil. 2024 | 00:25:05 | |
Don and Rob share tried and tested marketing strategies for starting and growing new businesses. | |||
| Ep. 116 - Pop Culture Viral Products | 30 juin 2024 | 00:24:08 | |
Don and Rob discuss the story behind things that have exploded into pop culture, such as the Stanley Cups. | |||
| Ep. 115 - Design and Advertising for Alcoholic Beverages | 21 juin 2024 | 00:22:51 | |
Don and Rob discuss their fun experience working with local brewery Scofflaw in Atlanta. | |||
| Ep. 114 - Atlanta Companies | 07 juin 2024 | 00:24:51 | |
Rob and Don discuss their favorite Atlanta companies such as Coca Cola, MailChimp, Delta and more. | |||
| Ep. 113 - Industry Trends and Predictions for 2024 | 31 mai 2024 | 00:26:02 | |
Don and Rob share their predictions and insights on the future of brands, advertising, and technology for 2024. | |||
| Ep. 112 - Black Friday Advertising | 29 mars 2024 | 00:19:15 | |
Don and Rob discuss their experience with Black Friday advertising and its impact on holiday shopping. | |||
| Ep. 111 - Is Graphic Design Art? | 15 mars 2024 | 00:19:06 | |
Don and Rob debate about whether graphic design is art, and discuss the blurry lines between art and advertising. | |||
| Ep. 110 - Influencer Marketing | 01 mars 2024 | 00:20:34 | |
Don and Rob discuss influencer marketing as a successful tool for driving awareness, traffic and sales to a business. | |||
| Ep. 109 - Subscriptions in Advertising (Meta & Prime) | 16 févr. 2024 | 00:25:08 | |
Don and Rob discuss the evolution of social media ads, and share their personal preferences of advertising on social media and streaming platforms. | |||
| Ep. 108 - Rebranding Walmart's Dog Food | 26 janv. 2024 | 00:20:05 | |
Don and Rob share funny stories of their experience working on the full scale rebranding of Walmart's dog food, Ol' Roy, 10 years ago. | |||
| Ep. 107 - Barnes & Noble's New Brand and Design Strategy | 19 janv. 2024 | 00:25:01 | |
Don and Rob discuss Barnes & Noble's new approach to corporate branding and design consistency. | |||
| Ep. 106 - How To Build a Design Portfolio | 12 janv. 2024 | 00:24:21 | |
Don and Rachele share their experiences with outdated design portfolios and give advice on how to successfully build one. | |||
| Ep. 105 - San Francisco, AI, and Self-Driving Cars | 04 janv. 2024 | 00:28:27 | |
Don talks about his recent family vacation to San Francisco, and how everything has changed. | |||
| Ep. 104 - Fast Food Marketing | 28 déc. 2023 | 00:28:26 | |
Don and Rob discuss their favorite fast food restaurant's marketing strategies over the years. | |||
| Ep. 103 - Taylor Swift's Influence on Brands in the Digital Age | 21 déc. 2023 | 00:21:28 | |
Rob and Don discuss Taylor Swift's influence on Heinz's brand, and how celebrities have marketing power in the digital age. | |||
| Ep. 102 - B2B vs. B2C Marketing Strategies | 15 déc. 2023 | 00:15:16 | |
Don and Rob discuss the blurring lines between B2B and B2C in today's marketing | |||
| Ep. 101 - Johnson & Johnson's Rebranding | 07 déc. 2023 | 00:20:08 | |
Don and Rob discuss the redesign of Johnson & Johnson's logo, homogenization of brands and the importance of character in marketing. | |||
| Ep. 100 - Good Habits for a Successful Advertising Agency | 30 nov. 2023 | 00:27:34 | |
Don and Rob discuss how developing good habits contributed to their success in business, and fostering creativity. | |||
| Ep. 99 - Marketing Challenges During The Holiday Season | 10 nov. 2023 | 00:21:49 | |
Don and Rob discuss the challenges of leveraging holidays and seasonal events in marketing. | |||
| Ep. 98 - Board Games and the Future of Toy-Related Movies | 03 nov. 2023 | 00:20:55 | |
Don and Rob discuss their favorite board games, Barbie's recent movie success and how it has led to a surge in toy-related movies. | |||
| Ep. 97 - Web 3.0 and it's impact on business with Michael Abernathy | 27 oct. 2023 | 00:25:09 | |
Don and Michael discuss the evolution of the web and it's impact on businesses in the future. | |||
| Ep. 96 – Messi’s impact on MLS branding, marketing and advertising | 20 oct. 2023 | 00:26:51 | |
Don and Rob discuss the impact of Lionel Messi joining Major League Soccer (MLS) from a brand, marketing and advertising perspective. | |||
| Ep. 95 - Atlanta's Sports Teams Successful Branding | 13 oct. 2023 | 00:22:48 | |
Rob and Don discuss their favorite Atlanta sports teams from a branding and marketing perspective.
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| Ep. 94 - Atlanta's brands and companies | 06 oct. 2023 | 00:24:18 | |
Don and Rob discuss the wide variety of brands and companies that call Atlanta home. | |||
| Ep. 93 - SEO and Google's Influence in the Digital World with Michael | 29 sept. 2023 | 00:22:05 | |
Don and Michael discuss the evolution and importance of SEO and Google's influence in the digital world. | |||
| Ep. 92 - What we like about IKEA | 18 sept. 2023 | 00:19:16 | |
Don and Zoe discuss their personal experiences with IKEA and what they like about it.
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| Ep. 91 - First Days | 08 août 2023 | 00:21:45 | |
| Ep. 90 - Branding Earth | 04 août 2023 | 00:15:24 | |
Don and Rob have a fun discussion about Aliens and what the Earth could offer them.
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| Ep. 89 - Rob's Trip to Italy | 28 juil. 2023 | 00:18:28 | |
Rob shares some fun stories about his recent trip to Italy. | |||
| Ep. 88 - Twitter’s rebrand to “X” | 26 juil. 2023 | 00:22:16 | |
Don and Rob's thoughts on Twitter's recent rebranding from a brand architecture perspective. | |||
| Ep. 87 - Food Styling and Photography | 24 juil. 2023 | 00:25:27 | |
Don and Cuyler discuss the changes in food styling over the years and Don reminisces about his first gigs as a food photographer. | |||