Explore every episode of the podcast Missions to Movements
Dive into the complete episode list for Missions to Movements. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
Start with Heart: Why Emotional Intelligence Is Every Fundraiser's Superpower with Bill Crouch
05 Nov 2025
00:29:32
Would you believe me if I told you that emotional intelligence can transform donor relationships and drive sustainable fundraising growth? Bill Crouch is the visionary leader of BrightDot and the author of Start with Heart: The Secret Power of Emotions to Catalyze Fundraising Results. And according to Bill, there is REAL data to prove why resilience and empathy consistently outperform traditional metrics.
Bill walks us through BrightDot’s “Teach, Train, Transform” methodology and how one community college in Florida raised significant gifts by rethinking their team structure, board accountability, and donor strategy.
He explains how handwritten notes, emotionally intelligent hiring practices, and even a 2 hour “Fundraising Focus” window each week can wildly change donor engagement outcomes. You’ll leave this conversation with so many practical takeaways to catalyze your results and bring more meaning into your fundraising culture.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
She Tripled the Budget and Built a 3-Campus Nonprofit - Here’s How with Hope Pavich from Care for Friends
29 Oct 2025
00:33:22
What does it take to triple a nonprofit’s operating budget, raise $3.3 million for a capital campaign, complete a $10 million dollar facility renovation, AND expand to three campuses, all in just six years? Hope Pavich, Executive Director of Care for Friends, joins me to share how she did exactly that.
In this episode, you’ll hear how Hope’s team identified service gaps to build an innovative grocery delivery program for unhoused youth that now reaches 30 of Chicago’s 50 wards, and why funders jumped to support it. Plus, how an unexpected construction delay funneled into a long-term partnership with the Church of the Atonement, and why focusing on shared values over speed can create sustainable, scalable growth.
Hope is no stranger to strategic growth and mission aligned innovation. She also shares her process for crafting clear, funder-friendly storytelling, along with real-world examples on collaboration and leading through uncertainty.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
The Secret to 50% More Donations: A/B Testing & Mobile Giving Breakthroughs with Scott Cross
24 Sep 2025
00:32:21
Did you know that only 11–12% of visitors who click “Donate” actually complete their gift? That conversion gap represents a massive missed opportunity for nonprofits, and Scott Cross, sales leader at iDonate, has the data and tools to help you capture more donor intent – especially on mobile.
Scott breaks down how simple A/B tests, mobile-friendly donation forms, and new pop-up giving tools are helping organizations see up to a 50% lift in completed donations and a 23% boost in recurring gifts. We also dig into how to simplify your donation page without losing storytelling power, AND the small tweaks that make a big difference during year-end campaigns.
For nonprofits of all sizes, this conversation is packed with ideas to make small, strategic changes to your online giving experience so you can yield dramatic results without requiring significant additional resources.
Resources & Links
Connect with Scott Cross on LinkedIn, at the upcoming NIO Summit in Kansas City, or via email at scross@idonate.com.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
The Strategy Behind MHIF's Heart-Healthy Pumpkin Soup Lead Magnet That Attracted 246 Subscribers
28 Feb 2024
00:30:51
Do you think Facebook ads are challenging and confusing? Cassie Turczyn from the Minneapolis Heart Institute Foundation is here to guide us through her journey of conquering the complexity of paid ads, resulting in over 21,000 impressions and 200+ new emails for their list!
The last round of my Grow Your List Ads Challenge paved the way for MHIF to expand their reach and attract potential donors, so today, we’re sharing their tactical case study.
Cassie walks us through the entire $375 ad campaign, the audiences they targeted, how they used Canva for ad graphics, and how they harnessed the power of Facebook Ads to capture the attention of 250+ new email leads.
She also shares all the details around their email welcome sequence, and how they target and engage new subscribers.
Cassie would love to connect with you on LinkedIn and you can learn more about the Minneapolis Heart Institute Foundation on their website.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
How Former Bachelorette Contestant Builds Aligned Brand Partnerships & Grows His Personal Brand with Intent
21 Feb 2024
00:36:09
Navigating the intricate dance of brand partnerships and their ability to echo our deepest values is NO small feat. Enter Eric Bigger, a reality TV personality who has pivoted towards a profound mission in healing and personal development.
Eric opens up in today’s episode about his Baltimore roots and spiritual awakenings, and how he harnesses his public persona to champion mental health and suicide prevention. Together, we dissect the profound impact it can have when our actions are aligned with our deepest truths.
How do you create authentic brand partnerships that build greater inclusivity and social resonance? Eric shares how true collaboration extends beyond the transactional - it's a harmonious blend of shared narratives and goals to create ripples of positive change.
We also delve into what “miracle season” is and what you can learn about yourself from life path numbers to strengthen your mind and spirit and earn even more opportunities.
Resources & Links
Eric invites you to connect with him at itsmiracleseason@gmail.com, or DM him on Instagram and X. Check out his Miracle Season merch.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
$200k in Revenue in 90 Days with THIS Simple Facebook Ads Strategy
14 Feb 2024
00:43:19
How does a successful ad funnel thrive on Facebook and Instagram? Let's crack the code together with Jennifer Spivak, the powerhouse behind The Ad Girls Agency and a top Facebook Ads Manager to watch.
Jennifer breaks down the importance of refining your offer and your messaging and why bold copy and creative REALLY matters. She’ll also dissect the strategies that have worked to skyrocket her client Pia’s business - and how she guides potential leads through a high-ticket sales funnel with pinpoint precision.
We’re spilling the secrets on free guides, webinars, and video sales letters that will captivate a niche audience and foster high-quality leads that will book a call with you. If you're battling to improve your ad campaigns, this conversation is your blueprint for success.
The Meta Ad Library is a goldmine of examples. Search “Jennifer Spivak” to see what ads Jenn is running.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
How To Apply Ethical Storytelling to Your Marketing Efforts with Maria Bryan
07 Feb 2024
00:26:48
Today, we're exploring the depth and responsibility of trauma-informed storytelling with Maria Bryan, who will guide us through the intricate process of sharing these sensitive narratives within the nonprofit marketing world, ensuring that the dignity of those who have bravely lived these stories is not compromised.
Maria's expertise in trauma-informed storytelling will light a path for marketers and communicators to follow as she breaks down the differences between story owners, storytellers, and story receivers, and why consent is so important.
You'll hear how Thistle Farms uses consent forms, the comprehensive resources you can find at Ethical Storytelling, and how nonprofits can empower individuals to share their experiences on their own terms with respectful and protective practices.
Resources & Links
Connect with Maria on her website and LinkedIn, and tune in to her podcast, When Bearing Witness, to further explore trauma-informed storytelling.
Applications are closing soon for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
How a Nurture Sequence Generated $61,000 in One Email with Cody Hays
31 Jan 2024
00:36:35
Prepare to be wowed by Cody Hays of Marketing Mission as he unravels the story of how he created a year's worth of emails in just 3 weeks. Plus, he was able to generate $61,000 (!) in revenue from ONE email.
This episode zeroes in on Cody's revolutionary approach to time batching 50+ emails and how he harnesses automated email campaigns that are not just lucrative, but are also rooted in cultivating community bonds.
We'll also break down his email funnel and paid ads strategy, and how it fosters a vibrant two-way dialogue that incorporates personalized video feedback.
Join us and unlock the potential to significantly amplify your nonprofit organization's marketing impact and client relationships!
Applications are closing soon for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
What's The Human Stack & Why We ALL Need It with Tim Lockie
24 Jan 2024
00:30:52
Today we're stepping into a world where technology meets humanity.
My good friend Tim Lockie is here to break down his revolutionary concept "The Human Stack", that champions the integration of human elements into the nonprofit tech sphere, prioritizing meaningful connections and community building over mere data collection.
In this episode, we'll navigate the differences between a tech stack vs. a human stack, the challenges small teams face when it comes to technology, and how you can galvanize a digital culture that's centered around people.
You’ll also learn the art of choosing the right digital tools, how to reevaluate them when necessary, and why you need a meticulously designed "request funnel."
Whether you're a one-person show doing #allofthethings or a medium to large organization, by the end of this conversation, you'll be on track to confidently maintain your data, manage systems, and drive digital culture in your nonprofit!
Applications are closing soon for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
Canva Features You Might Not Know About with Canvassador Bex Toms
17 Jan 2024
00:31:57
Unlock the secret to standout nonprofit design (without breaking the bank!), as we sit down with the inspiring Bex Toms of Designed to Be Kind. She'll share how Canva's groundbreaking platform is reshaping the design narrative, proving to be a boon, not a bane, for industry professionals and novices alike.
Canva's innovative tools are not only keeping budgets in check, but are also sparking a creative revolution, enabling anyone to craft visually compelling content with ease. Bex's path to spearheading a mission-driven design firm exemplifies the synergy of passion and purpose, and she's here to show us how that powerful combination can be reflected in your organization's visual storytelling.
This episode is brimming with practical wisdom on organizing and collaborating within Canva, making it a treasure trove for teams of any size. You'll get the scoop on Canva's latest features, from QR codes adding a tech-savvy edge to campaigns, to Canva's AI capabilities, including ChatGPT-powered design wizardry. Plus, we'll reveal the Enhancer app's magic touch that's setting a new standard for image quality.
This conversation is your ticket to mastering Canva's full suite of features and starting the year on a high note of creativity and efficiency!
Check out Canva and all of their new tools, plus their free Design School to learn how to design like a pro. Canva for Teams will help you scale your content production.
Applications are closing soon for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
How to Name a Monthly Giving Program
10 Jan 2024
00:14:12
Today we are talking about one of my favorite things - and that is monthly giving! Whether you want $1,000 or $5,000 recurring every month, your goals are your own. And the benefits are TREMENDOUS.
But one of the reasons organizations get stuck starting a monthly giving program is coming up with a name.
How do you come up with a name for your giving program? Is it important?
In this episode, we'll have a mini workshop on unlocking the secrets to creating a monthly giving program that resonates with donors and builds an enduring community. This brainstorming session is designed to help you uncover a name that encapsulates your nonprofit's spirit and purpose!
If you're ready to grow your community of recurring donors in 2024, my Monthly Giving Mastermind brings ALL the necessary experts together to provide YOU with a one-stop shop to launch an impactful recurring donor program in just 3 months! Doors are closing soon, so apply now.
Resources & Links
Applications are closing soon to join my Monthly Giving Mastermind program which starts in February! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Join my free webinar with EverTrue on January 16th to learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP and start the New Year with me at positiveequation.com/thanks.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
Set Your New Year Intentions with 4 Mindset Exercises
03 Jan 2024
00:11:26
In this episode, I share the four mindset exercises I used this New Year to start with a positive and renewed mindset!
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
7 Tips to Streamline & Declutter Your Marketing Efforts for 2024
13 Dec 2023
00:14:47
This episode will equip you with the tools and tactics needed to clean up your email list, manage your subscriptions, and declutter your Canva, all while gaining insights from your marketing efforts!
We'll discuss the importance of analyzing growth, forms, emails, and even social media and podcast analytics. Plus, get a sneak peek into our future episodes in 2024!
Hire a VA to take tasks OFF your plate. Book an informational call with More Than Giving - VAs for Nonprofits & Nonprofit Consultants
Want to work together in 2024?
I’ll be offering my Grow Your Email List Ads Challenge in March and September - it’s a small group experience where I’ll guide you step-by-step on setting up a lead generation FB & IG ads campaign. Sign up here: positiveequation.com/grow-your-list-challenge
If you’re interested in building or refreshing your monthly giving program > the next round of my Monthly Giving Mastermind will start in February!! FUN new additions, this will be the 4th round and I’ll be hosting 2 annual reunion calls for all mastermind alumni to meet and brainstorm together! Apply at positiveequation.com/mastermind
A free monthly giving community is ALSO coming in Q1…..if that’s of interest to you, DM me on LinkedIn with the word: MONTHLY and I’ll make sure you’re notified!
Looking for a speaker for 2024 or to sponsor this show, I’d love to chat! Send an email to info@positiveequation.com OR DM me on LinkedIn!
As we wind down the year, we wish you joy, health, and happiness for the holiday season. Here's to a year of inspiring conversations, insightful case studies, and valuable marketing insights!
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
LinkedIn Year-End Strategies for Nonprofit Leaders: Grow Your Thought Leadership and Mission
22 Sep 2025
00:15:25
LinkedIn represents an untapped goldmine for nonprofit leaders seeking to grow recurring giving, with 80% of its billion-plus members wanting to give back.
People are watching your content even when they don't engage, building relationships that can turn into donations, speaking opportunities, and partnerships when the time is right.
• Block 2-3 hours weekly to write and schedule LinkedIn content for consistency • Think of posts as mini-newsletters that inspire conversation, consideration, or conversion • Study nonprofit leaders like Tarika Barrett (Girls Who Code) and Courtney Johnson (Culinary Care) for effective examples • Create a "three by three" content strategy with three pillars and three weekly posts • Keep a running list of post ideas in your notes app to capture inspiration anytime • Update your profile with a clear banner, accurate headline, and featured monthly giving page • Remember that authentic storytelling resonates more than perfect marketing
Leave a review on Apple or Spotify if you enjoy this short-form tactical episode style, and stay tuned for upcoming episodes on event activations, PR opportunities, and email marketing strategies for year-end giving.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
Copy My Video Strategy To Find Warm Leads In Your Email List
13 Dec 2023
00:19:47
This episode is presented by Evertrue. Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks.
Today's episode is a little sneak behind the feed of my own personal thank you strategy using ThankView, a versatile video platform that goes way beyond just thanking donors.
I'll share how I used it to send a breezy 5-minute video to my email list that had a 44.7% open rate (more than double the industry average!) and the myriad of other possibilities with this tool, from choosing a template, adding recipients, perfecting the email message, and customizing a landing page.
Learn about the metrics that matter and industry averages for open rates and clicks, highlighting the significance of a compelling call to action. And as a bonus, you'll get my personal insights and takeaways from a successful campaign for my monthly giving mastermind program.
We'll also shine a spotlight on Pledgemind and EverTrue Studios, who offer free on-demand documentaries and podcasts for nonprofit professionals. And trust me, you won't want to miss out on my upcoming webinar with EverTrue on January 16th - you'll learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP at positiveequation.com/thanks.
EverTrue Studios is like Netflix for fundraisers. Check out their catalog of on-demand documentaries and podcast episodes here.
Join my free webinar with EverTrue on January 16th to learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP and start the New Year with me at positiveequation.com/thanks.
Applications are now open for 5 organizations to join my Monthly Giving Mastermind program which starts in February! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
Unleashing Direct Mail Power: Tactics & Insights with Lauren Daley from Pledgemine
06 Dec 2023
00:34:28
This episode is presented by Evertrue. Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks.
What if you could tap into the power of direct mail to drive success in your nonprofit organization? That's exactly what we're unpacking today with our special guest, Lauren Daley from Pledgemine.
We dive into the intricacies of direct mail strategies, revealing how to effectively incorporate it into an omnichannel approach while considering your donors' interactions and preferences. (Hint: Anniversary cards and QR codes are seeing a HUGE uptick!) Pledgemine plays a prominent role in revolutionizing direct mail campaigns by streamlining the entire process, from design to production to mailing.
We even venture into Lauren's fascinating journey from the wine and cheese industry to digital fundraising, for a delightful mix of insights and unique pairings.
We wrap up our discussion by exploring how digital communication intersects with direct mail and what will significantly boost retention rates. Lastly, we provide strategies for donor appreciation and delve into the concept of on-demand mail programs.
Direct mail doesn't have to be a daunting task - join us for this insightful conversation and transform your direct mail strategy today!
Resources & Links
Connect with Lauren on LinkedIn and learn more about Pledgemine to make the move to smarter direct mail campaigns.
EverTrue Studios is like Netflix for fundraisers. Check out their catalog of on-demand documentaries and podcast episodes here.
Applications are now open for 5 organizations to join my Monthly Giving Mastermind program which starts in February! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
Boost Your Donor Appreciation Game: Creative Strategies from Calgary Zoo, Bentley University, and Cincinnati Children's
29 Nov 2023
00:11:47
This episode is presented by Evertrue. Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks.
Are you ready to make your donors feel like the rockstars they are?
This episode will show you how to ramp up your thank you game, making your donors feel valued, appreciated and most importantly, connected to your cause. We’ll be sharing creative thank you strategies from the Calgary Zoo, Bentley University, and Cincinnati Children's that have left lasting impressions on their donors.
Whether you're using personalized video messages or sending out thank you videos within hours of receiving a gift, these strategies will ensure your donors know just how much they mean to your organization.
We’ll also be diving into the power of video in forging an emotional connection with your donors - and trust us, it’s more potent than you think! Witness the magic of Cincinnati Children's holiday video that featured children opening presents - a perfect example of how you can help donors visualize the impact of their contributions.
You'll also hear my favorite tips on how to gather video content throughout the year and the importance of timeliness and preparation in thanking donors.
EverTrue Studios is like Netflix for fundraisers. Check out their catalog of on-demand documentaries and podcast episodes here.
After GivingTuesday winds down, how can you set yourself up for higher retention rates all year long? Join my free webinar with EverTrue on January 16th to learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP and start the New Year with me at positiveequation.com/thanks.
Applications are now open for 5 organizations to join my Monthly Giving Mastermind program which starts in February! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
How to Scale Personalized Video Thank Yous with JD from Evertrue
22 Nov 2023
00:34:45
This episode is presented by Evertrue. Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks.
Are you craving a dose of gratitude in today's fast-paced world? Join me as I venture into the transformative power of a simple thank you with JD Beebe, the mastermind behind ThankView.
This episode is a trove of insights as we explore the role of video when it comes to improving donor retention, how easy and cost-effective it is to get started, and how ThankView is redefining the realms of personal and professional relationships, particularly in the non-profit sector.
JD also reveals an innovative feature that lets you search for popular names within a database and send a personalized video to everyone sporting that name! Plus, you’ll hear how this potent combination of gratitude and technology is increasing recurring gifts.
Gratitude is not merely a virtue, but a powerful tool in fostering success.
Resources & Links
Connect with JD at jd@evertrue.com and learn more about ThankView on their website.
After GivingTuesday winds down, how can you set yourself up for higher retention rates all year long? Join my free webinar with Evertrue on January 16th to learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP and start the New Year with me at positiveequation.com/thanks.
I’m hiring a Brand Partnerships Manager! This is a contract-to-hire position starting at 20 hours per week. If you have great people skills, a deep love for creating aligned partnerships, a sprinkle of creativity, a sharp eye for detail, a knack for sales, and the ability to manage tasks and pitch like a pro…I can't wait to meet you. Learn more here.
Applications are now open for 5 organizations to join my Monthly Giving Mastermind program which starts in February! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
Your Story is Worthy - 10 Nonprofit Pros Overcoming Fears of Imposter Syndrome & Self-Doubt
Today is the 100th episode of the Missions to Movements Podcast! And I’m celebrating with a kaleidoscope of eye-opening conversations that will leave you inspired and invigorated.
I asked 10 nonprofit professionals this one important question: what has been a highlight moment from their career?
We are often so quiet and hold back from telling our own stories. But that's how we connect with our colleagues, donors, board members, volunteers, and our friends, right? It's always around our stories.
Trust me, you don’t want to miss the chance to bask in these shared triumphs of our guests (including many stories that have never before been shared!) and understand the pivotal role of storytelling in connecting us all.
So, come aboard, share this episode on Instagram, and don't forget to review us - your feedback keeps this journey going!
Resources & Links
After GivingTuesday winds down, how can you set yourself up for higher retention rates all year long? Join my free webinar with Evertrue on January 16th to learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP and start the New Year with me at positiveequation.com/thanks.
Evertrue offers free, on-demand documentaries, series, and over 250 podcast episodes tailored for fundraisers. Start binging at evertrue.com/studios.
Applications are now open to join my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Learn more and apply here.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
Unlocking the Power of LinkedIn for Your Nonprofit with Ariana Younai, Head of LinkedIn for Nonprofits
15 Nov 2023
00:42:07
Get ready for a treasure trove of insights on how millions of nonprofit organizations can tap into the power of LinkedIn for maximum success.
Ariana Younai is the Head of LinkedIn for Nonprofits, and having witnessed their phenomenal growth over the last 12 years, Ariana shares about her journey and all of LinkedIn's incredible tools.
Did you know that having an active LinkedIn profile can make a significant difference in how your nonprofit organization is perceived? Ariana shares her best tips on the importance of representing your organization in the best possible light, including underutilized features, and how the platform can be used to create a powerful brand identity and engage new donors.
Ariana and I examine how to increase your organization's visibility on social media, establish meaningful connections with potential donors and board members, and build a robust digital presence that sets your nonprofit apart.
If you're passionate about making a difference, be sure not to miss this hearty conversation on leveraging LinkedIn for nonprofit success!
Plus, on GivingTuesday, you can enter to win one of 20,000 6-month Sales Navigator subscriptions for your organization!
Resources & Links
Starting on GivingTuesday, you can enter to win a 6 month Sales Navigator subscription! Visit nonprofit.linkedin.com from November 28 - December 31st to apply.
I’m hiring a Brand Partnerships Manager! This is a contract-to-hire position starting at 20 hours per week. If you have great people skills, a deep love for creating aligned partnerships, a sprinkle of creativity, a sharp eye for detail, a knack for sales, and the ability to manage tasks and pitch like a pro…I can't wait to meet you. Learn more here.
Applications are now open for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
What Are Donors Craving with Classy's Elizabeth Ruikka
08 Nov 2023
00:34:54
Struggling to capture the attention of Gen Z donors amidst today's oversaturated digital landscape?
Today's conversation with Classy's Growth Marketing leader, Elizabeth Ruikka, offers a deep dive into the contrasts between the older and younger generations, particularly when it comes to charitable giving.
With nearly ten years of experience in growth marketing under her belt, Elizabeth shares how Classy's platform has evolved from peer-to-peer fundraising to a launchpad for nonprofits fostering genuine connections with willing donors. Get ready to explore the immense potential of technology in offering diverse giving experiences, from direct donations to events and recurring contributions.
You'll discover how experimentation can open up more avenues for giving, and how aligning individuals with causes they hold dear can turn the tide against dwindling donations.
Plus, be inspired by the power of community as we look at the collective impact made by over 150 MILLION users across platforms like Classy and GoFundMe.
So, are you ready to revolutionize your nonprofit's growth strategy and get tactical tools to engage effectively with Gen Z? Let's do this.
Resources & Links
Applications are now open for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Connect with Elizabeth on LinkedIn and learn more about Classy on their website.
Elizabeth recommends the tool SparkToro for audience insights.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
The Content & Influencer Strategy That Grew BlinkNow's Instagram Account to 29.2k Followers with Maggie Doyne
01 Nov 2023
00:35:54
Imagine embarking on a journey to a new country, with the mission to make a profound impact on the lives of children in need. That's exactly what Maggie Doyne, co-founder and CEO of the BlinkNow Foundation, did when she moved to Nepal in 2008.
During our heartfelt conversation, Maggie delves into the power of personal narratives in building trust and mobilizing action. You'll hear how storytelling and social media became instrumental in propelling the foundation's work and establishing meaningful connections with supporters around the world.
From using newsletters and emails to social media campaigns, she shares the compelling, real, and raw story of Dave, a star student struggling with hearing difficulties, and how a video they launched for International Day of the Girl garnered over 300,000 views!
Maggie also takes us behind the scenes into how her digital team is structured and how she leverages her 29,000+ followers to spread the BlinkNow Foundation's vision, create a connection that is not transactional, and shares their collective purpose.
We explore the power of authenticity for small organizations and how platforms like Instagram can be used to infuse joy into our daily scroll.
Be ready to discover how social media can be a potent force for change and bring about real, tangible impact!
Resources & Links
Applications are now open for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.
Learn more about the BlinkNow Foundation and their mission to create a world where every child is safe, educated, and loved. Follow them on Instagram and view their video that amassed over 300,000 views for International Day of the Girl.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
Best of: 5 Things Nonprofit Marketers Need to Hear Right Now
25 Oct 2023
00:26:29
Get ready for some motivation and timely wisdom as we head into giving season from four of our amazing guests, plus a bonus tip from me that you won’t want to miss!
We'll throw light on the power of understanding culture, the impact of novelty in marketing, and how a simple website hack could make a HUGE impact in boosting your online donations.
Floyd Jones energizes us with a message about staying donor-focused. It can shift your perspective from the “moment” to the movement of your cause.
Be inspired by Marcus Collins as he introduces us to his framework for finding true believers and cultivating enduring relationships.
Allow Jenny Nuccio's heartwarming message to uplift you, reminding us all how significant our work truly is.
In a world where attention spans are shrinking, Vik Harrison offers her 3-part marketing strategy designed to help you think differently. We'll delve into a unique example of how an unconventional visual display at Saks Fifth Avenue was used by charity: water to make an impact.
As we prepare to enter a season where we can feel burnt out, tired, and stretched, hopefully, this episode will offer inspiration and encouragement.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
Copy My LinkedIn Strategy That Generated 70k Impressions in 90 Days
23 Oct 2023
00:15:48
This episode explores strategies on how to stand out on LinkedIn. Specifically, the top posts that have generated 70,000 impressions for me in the past 90 days!
What's the secret sauce to see engagement?
What trends did I see across posts that got a big response?
Sharing your unique story.
I'll guide you through the different content buckets I use when crafting posts - how to celebrate your achievements, teach through life experiences, and create meaningful connections.
Plus, you'll get five prompts to kickstart your LinkedIn thought leadership journey!
Connect with Dana on LinkedIn here: linkedin.com/in/danarsnyder/
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
From 17 to 400: How CAT Scaled Monthly Giving with The Meow Team
17 Sep 2025
00:19:17
From just 17 monthly donors in 2009 to nearly 400 today, the Cat Adoption Team (CAT) has built a creative and effective recurring giving program that has raised over $1 million dollars. In this episode, we’re chatting with Shanda Chroust-Masin, Development and Communications Director at CAT, to learn how their “Meow Team” has become an incredibly loyal base of brand ambassadors.
The most pivotal needle-mover? Leaning into playful, on-brand messaging (think “State of the Meownion” updates and “Cat Person” window clings), paired with strong volunteer engagement and donor stewardship.
Shanda shares ALL the tactics behind their growth: how they leverage volunteer relationships and embed monthly giving asks into evergreen experiences like adoptions and newsletters, plus their strategies for delighting donors with small but impactful touches.
This case study is packed with lessons you can apply right away!
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
Consulting Call: Asking The Same Donors To Give Over & Over Again? Tips On How To Attract New Supporters + Encourage Your Current Advocates with Lindsey Molander, Seed India
18 Oct 2023
00:44:46
If you're thinking about how to maximize your GivingTuesday and year-end fundraising efforts, you'll want to join me for this in-depth consulting call with Lindsay Melander, the executive director of Seed India.
In her role, Lindsay takes on the monumental task of communicating the hardships of families living in the slums of Kolkata, India, to the average Westerner. With stories as compelling as hers, there's SO much she can unpack and share with the world to further cement donor relationships.
This episode is chock full of techniques for connecting with new donors and building trust with existing ones, from using personalized thank you emails and video asks, testing video view and retargeting ad campaigns (for as little as $5 per day!), and creating tentpole content.
We move on to discuss Lindsay's strategies for maximizing end-of-year fundraising efforts and segmenting different asks for various donor groups. For example, she could ask recurring donors to increase their gift, or their 800+ social media followers to share their story. There's also potential to collaborate with other brands that align with their values.
I love hosting these consulting style calls and hope you'll take away some nuggets of inspiration in this conversation with Lindsay!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
182 New Potential Supporters in One Week - Here's How!
11 Oct 2023
00:14:21
Imagine gaining over 100 new emails in just one week. Sounds impossible, right?!
In this episode, I’m sharing the impressive outcomes of a recent challenge we ran, aptly named 100 Emails in 7 Days.
From creating a compelling, relevant, and simple lead magnet to circumventing potential blockers like being flagged as a special ad category, there’s plenty to learn from our journey.
Listen in to learn how to build and test a lead generation Facebook ad campaign to grow your email list!
Learn how to choose a special ad category for your campaign in this article.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
Navigating Changes in Meta's Fundraising Platforms
04 Oct 2023
00:15:28
Hold onto your seats as we unravel the intricate world of changes in fundraising platforms on Facebook and Instagram. Wonder how the new policies implemented by Meta could potentially disrupt the donation flow for nonprofit organizations? I've got you covered!
This episode is packed with insights into Meta's transition to an exclusive partnership with the PayPal Giving Fund. We'll guide you through this transformation, ensuring your fundraising campaigns continue seamlessly.
We'll also explore the ramifications of the new payment processing fee structure, and what it implies for organizations in the US, UK, Canada, and Australia. Get the lowdown on modifications in donation receipts, data delays, and the future of donation ads.
This is crucial listening for anyone relying on social media platforms for donations, with practical tips on how to adapt to these changes.
You'll also learn about the impact on recurring donations, the face-lift for Facebook fundraisers, and how to transition to these new tools without losing momentum. So, tune in, and let's tackle these changes together!
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
Consulting Call: Increasing Monthly Gifts & GivingTuesday Ideas with Every Shelter's Lauren Hanson
04 Oct 2023
00:49:45
We're doing something a little different to kick off October. These next few episodes feature consulting calls with nonprofits of all sizes and we will cover it ALL - from GivingTuesday, to end-of-year campaigns, to social media and email marketing.
For our first one, get ready to explore an innovative world of shelter solutions with Lauren Hanson from Every Shelter. We'll traverse through their unique initiatives in Uganda and Turkey, discussing the potential of collaborations and partnerships aimed at ameliorating the refugee crisis.
We'll crack open the intriguing concept of starting a store in the Nakivale refugee camp in Uganda. Not just an ordinary store, but one that sells essential goods like water buckets, nails, axes, and tarps made from recycled billboard material. What's more, we'll share the ingenious 'work for credit' system that offers access to these goods for those who may not have the necessary cash flow, and the potential to activate generosity for the store.
As we steer towards the end, our conversation takes an exciting turn towards GivingTuesday and Year-End Campaigns. Discover the new one click upsell feature from Fundraise Up and how it could revolutionize personalized donor upgrades.
We also unpack the idea of thanking donors with postcards, gifting them a refugee-made bag as an incentive to increase their donation, and the power of videos to inspire donors to contribute to the cause.
So, buckle up for this enlightening journey filled with inspirational stories, innovative ideas, and actionable strategies!
Resources & Links
Learn more about Every Shelter on their website and Instagram and join The Haven to become a monthly donor. You can also connect with Lauren Hansen on LinkedIn.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
The GivingTuesday Strategies You Need To Try In 2023 with Woodrow Rosenbaum
27 Sep 2023
00:34:16
Woodrow Rosenbaum, the Chief Data Officer for GivingTuesday, is BACK and he's offering us incredible insights from their team's research to support your 2023 GivingTuesday efforts.
The findings unveil a concerning trend - fewer donors, but more money, potentially undermining the resilience of the nonprofit sector. If you're looking to increase your donor engagement without seeming invasive, this conversation will nudge you in the right direction.
Our chat with Woodrow also invites you to ponder over the importance of diversifying donor engagement and the risks entailed in relying too heavily on big donors. Uncover inventive ways to engage beyond financial solicitation, and learn how to amplify your monthly donor efforts. We even throw light on the untapped potential of volunteer opportunities in winning new supporters and enhancing engagement with existing ones.
Finally, we broach a topic that's caught the attention of millennials - recurring donations. Discover how having a loyal donor base can spark creativity and learn strategies to leverage these recurring donations for maximizing engagement.
With an emphasis on breaking out of the siloed approach in communications and development, we also discuss the power of relationship building with current and potential donors. And remember, setting a specific and measurable goal, and drawing donors into a larger group of do-gooders, can be a game changer!
Tune in, get inspired, and start making a bigger impact today.
Resources & Links
Connect with Woodrow on LinkedIn and check out GivingTuesday’s most recent Quarterly Fundraising Report for additional insights and nonprofit sector trends. You can also find out about upcoming reports here.
Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
How To Create More Engaging Fundraising Emails with Tim Sarrantonio and Cherian Koshy
20 Sep 2023
00:45:44
What would it mean for your nonprofit if you could unlock the secrets of email marketing and increase your fundraising exponentially? That's precisely what we're unpacking in this episode with Tim Sarrantonio, Director of Corporate Brand at Neon One, and Cherian Koshy, VP of Development at Merit America. Neon One has analyzed over 30,000 campaigns and 150 million emails from 1,500 nonprofits - all to discover the trends and benchmarks that will take your email marketing to the next level.
Did you know that emotional subject lines could dramatically increase open rates? That's one of the trends we pinpointed from the report. However, many nonprofits are missing the mark in this area.
We also discuss why smaller organizations often outperform larger ones, the shocking underutilization of GivingTuesday as a fundraising opportunity, and practical tools for managing your email list.
Cherian brings valuable insights from his experience with AI sentiment analysis and how it can potentially transform your email strategy.
We were surprised by the performance of the word 'newsletter' in subject lines and we can't wait to share the insights with you.
The episode wraps with a sneak peek into their upcoming GivingTuesday and End of Year data report, which will further equip you with key insights to refine your email marketing and fundraising efforts.
Klean13 will help you get better conversion rates by cleaning your email list.
Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
What Creates or Crumbles Donor Trust with Amanda Wasson
13 Sep 2023
00:26:46
Are you ready to get to the heart of donor trust and its impact on the nonprofit sector? Amanda Wasson, EVP of Client Experiences at RKD Group, is here to shed light on this crucial topic. Amanda explores the trust deficit within the nonprofit sector, a revelation brought to light by the trust report conducted by her organization in collaboration with McQueen Mackin & Associates. This conversation takes you on a journey through the implications this trust deficit could have on the future of the industry, while also offering valuable insights on effective donor messaging and strategic tactics.
Amanda reinforces the significance of trust as a driving factor in donor giving and emphasizes the importance of transparency and confidence in this equation. We also delve into understanding your donor preferences and the importance of leveraging all communication channels for optimum engagement.
In the final stretch of our conversation, we delve into creating successful campaigns with an emphasis on building donor trust through effective messaging. Amanda provides invaluable insights into this and even shares strategies for using online surveys to receive feedback from donors. We also discuss the role of post-gift messaging and five creative ways to say thank you to your donors. Amanda leaves us with the ways to connect with her and access her invaluable research.
Tune in to get equipped with strategies that will revolutionize your donor engagement game in the nonprofit sector!
Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
5 Creative Ways to Say Thank You
06 Sep 2023
00:13:32
Ever wondered how a simple ‘thank you’ can foster meaningful connections with your community? Let's delve into the delightful world of creative appreciation, inspired by Taylor Swift’s unforgettable act of kindness.
We’ll unwrap the power of personalized gestures that go beyond a mere token and impart a profound impact on the receiver. This episode promises to bring you a plethora of practical strategies to express gratitude in innovative ways, making your supporters feel truly valued.
Immerse yourself into an insightful discussion on the art of appreciating your supporters. I'll dissect five unique ways to say 'thank you' - from organizing exciting giveaways to crafting heart-warming snail mail surprises. Dive into the realm of personal introductions and engaging social media campaigns, and understand how these acts of kindness can transform your mission into a movement.
P.S. To celebrate 25,000 downloads of the Missions to Movements podcast, I’m giving away $250 to a small business or cause of your choice. To enter, click here and send me a DM to let me know you did it!
Resources & Links
One of my favorite tools to say thank you is Handwrytten. Use code DANA at checkout to get some free cards.
Are you looking to increase your monthly gifts this giving season? Join me and Floyd Jones at Givebutter for a FREE webinar on September 13th to learn 5 ways to supercharge your fundraising with monthly giving. Sign up here.
Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
Cracking the Code: How 4 Givebutter Campaigns Dominated GivingTuesday & Reached Their Goals
30 Aug 2023
00:21:14
Ready to supercharge your GivingTuesday campaign? I'm about to break down FOUR campaigns conducted on the Givebutter platform and we're delving into the nitty-gritty: dissecting each campaign element, including the compelling headlines and sub-headlines, to high-quality video storytelling and creative donation buttons.
Discover how a donation-only restaurant and Prospector Theater successfully achieved their fundraising goals and kept their donors engaged through the comment wall.
I'll also share more about a FREE upcoming webinar that promises to take your end-of-year fundraising efforts to the next level. Plus, find out how to join the Givebutter Gives Back contest for a chance to win up to $35K.
Don't miss out on this insightful episode—it's a GivingTuesday gamechanger!
Resources & Links
Are you looking to increase your monthly gifts this giving season? Join me and Floyd Jones at Givebutter for a FREE webinar on September 13th to learn 5 ways to supercharge your fundraising with monthly giving. Sign up here.
Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
Think Beyond the Moment & Focus on Your Movement This Giving Season with Floyd Jones
23 Aug 2023
00:42:11
Are you ready to level up your community building and fundraising efforts with expert insights from Floyd Jones, the Director of Community at Givebutter? We're peeling back the layers on the power of community, its role in our lives and how it fuels the work of nonprofits.
In this episode, get a backstage pass into the growth story of Givebutter, a livestreaming platform catalyzing virtual events and fundraising. We unravel the importance of strategic planning as we head into the final quarter, a pivotal time for nonprofit organizations. Floyd and I divulge some of the most effective strategies – from creating tentpole moments to launching a monthly giving campaign to maximize your year-end fundraising. We also talk about some intriguing new initiatives, including the GiveButter Gives Back initiative in partnership with Visa and Givebutter's new auction feature.
Towards the end of our chat, we delve into the significance of a seamless donor experience, its impact on increasing donations, and its role in effecting transformations. We share insights on crafting impactful language on donation pages and making the entire experience mobile-friendly. We shed light on the magic of monthly giving, its role in filtering out one-time donors and creating long-lasting donor relationships. Floyd and I invite you to join us on this enlightening journey. Mark your calendars for our upcoming virtual event on September 13th, and join us on Instagram to continue the conversation!
Resources & Links
Are you looking to increase your monthly gifts this giving season? Join me and Floyd Jones at Givebutter for a FREE webinar on September 13th to learn 5 ways to supercharge your fundraising with monthly giving. Sign up here.
Connect with Floyd on LinkedIn and learn more about Givebutter’s Giving Tuesday initiatives on their website.
Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
Inside The Hunger Project’s Monthly Giving Rebrand: 65% Growth + 20 Years of Investor Loyalty
10 Sep 2025
00:33:26
Imagine your monthly giving program is so successful that it sparks 65% growth in new recurring gifts and sustains investor loyalty for over two decades.
In this episode, Andrea Arkow and Ashley Schenk from The Hunger Project have cracked the code and are here to walk through their nine-month rebrand and the strategy behind their award-winning monthly giving community, The Core.
Can you believe more than HALF of their 1,000+ members have been giving for over 20 years?!
They discuss their intentional use of the term investor (rather than donor), how they decreased cancellations by 5%, and what they’ve implemented to balance acquisition and retention, including quarterly newsletters with data and partner stories, community calls, anniversary emails, and a four-part welcome series anchored by a video from their CEO.
No matter what size your organization is or how much budget you have, Andrea and Ashley are packing this conversation with great takeaways to implement for your mission.
Resources & Links
Learn more about The Hunger Project on their website, Facebook, or Instagram, and check out The Core to explore their monthly giving program.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
How To Integrate AI in Your Nonprofit with Dena Vongchanh
16 Aug 2023
00:25:51
Want to make AI tools feel like a thought partner or a friend? Imagine using AI to craft personalized thank you letters to major donors, or to write grant letters in half the time. Join me on a captivating journey with Dena Vongchanh from the Family Giving Tree as we delve into the fascinating world of artificial intelligence in the nonprofit sector.
Dena, with her unique role blending donor relations and data analytics, opens up about her self-taught journey into Salesforce, an intricate tool used to manage the complex tapestry of donor data. Serving as the backbone of the organization's mission to spread joy, Salesforce (including their new Einstein GPT), has been a gamechanger, and Dena's story is a testament to the power of investing in professional development.
As we explore deeper, you’ll be challenged to think about the ethical implications, maintaining donor privacy, and the balance between AI and human factors. Don't miss Dena's recommended reading on AI in the age of automation and all of her favorite tools that will help you streamline meetings, your calendar, and more. This episode is sure to satiate your curiosity about the effective use of AI in the nonprofit sphere.
Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.
When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
What is Measurement Marketing & Why Do You Need It Before Giving Season with Chris Mercer
09 Aug 2023
00:40:02
Get ready to elevate your marketing game by mastering this often ignored aspect - MEASUREMENT! Chris Mercer, the founder of MeasurementMarketing.io, is joining us to show you how to set up a foolproof measurement funnel and use data to draft game-changing strategies for your nonprofit.
If you've ever found yourself drowning in data without any actionable insights, we've got you covered. Mercer unveils the tricks to effective data interpretation and the art of avoiding the common pitfalls of aimless data collection. We also demonstrate how to make your data presentation organized so you can make the most of your resources. In our digital age, the right interpretation of data can make all the difference!
We also nerd out about Google Analytics 4 (GA4) and Microsoft's GDPR-compliant tool, Clarity. Discover how GA4's automatic behaviors and custom events can inform your marketing strategy and why it's essential to get your GA4 set up correctly. It's time to power up your marketing with the right tools and mindset.
When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
Want 100 New Email Subscribers in 7 Days? Here's How.
02 Aug 2023
00:14:48
What if you could grow your email list by 100 NEW subscribers in just one week? How about mastering the art of digital marketing to expand your reach?
This episode promises to give you the tools to achieve just that! Learn more about my new challenge where I'll help you craft a compelling offer for your audience, offer tips for designing landing pages that convert, and even show you the best lead generation ads for your campaign. Whether you're a nonprofit or simply wanting to expand your community, I’ve got the tips and strategies to help you crush this milestone.
Tune in to hear my step-by-step process of creating successful ad campaigns - right from understanding your audience, to crafting the perfect offer. This episode is a goldmine of insights and strategies for anyone looking to amplify their digital marketing game. Get ready to be transformed!
And if you’re ready to accept the challenge, click here.
Resources & Links
Join my 100 Emails in 7 Days Challenge where you’ll learn how to launch a Facebook and Instagram ad campaign to attract 100 passionate supporters for giving season! Attendees get 3 Zoom calls with me AND my Grow Your Supporter List course + workshop.
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
How this Nonprofit Event Attracts 25k Registrants via Digital Marketing with Cameron Ripley
26 Jul 2023
00:35:28
Want to explore the exciting nexus of digital marketing and the nonprofit world? Join me and the insightful Cameron Ripley from Community Boost as we navigate this intricate landscape. Together, we reveal strategies to elevate your nonprofit's online presence, discuss the fine art of balancing core channels with new ones, and shed light on the upcoming Nonprofit Marketing Summit (click here to register for FREE!).
Have you ever wondered about the pros and cons of organic reach and remarketing on social platforms like Facebook, Instagram, LinkedIn, and YouTube? Cameron and I dissect these strategies, providing you with actionable insights. We also compare the targeting methodologies unique to LinkedIn and YouTube. Hear about how the Nonprofit Marketing Summit made its grand entrance amid the global pandemic and learn from our experiences.
We also broach the crucial topic of building engagement and growth within nonprofits. We stress the importance of creative calls to action, selecting quality speakers, and the potential benefits of monthly giving programs.
Cameron also shares his vision for Community Boost’s future, gives a primer on continuous learning and professional development, and provides valuable tips on how to register for the Nonprofit Marketing Summit and the process of giving feedback. Be prepared to walk away from this episode armed with a wealth of knowledge and strategies that could revolutionize your nonprofit's digital journey!
Resources & Links
Connect with Cameron at cameron@communityboost.org and you can also find him on LinkedIn. Learn more about Community Boost on their website and don’t forget to sign up for the Nonprofit Marketing Summit!
When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
From Running a $1.3B Corp to Growing Homeboy Industries to $35M with CEO Tom Vozzo
19 Jul 2023
00:39:12
Bringing a unique blend of non-profit ethos and for-profit business acumen to the table, Tom Vozzo shares how his corporate background prepared him to make a significant impact as CEO of Homeboy Industries.
We explore the idea of investing back into people in both the for-profit and non-profit sectors, how amazing the world would be if Fortune 500 CEOs served in non-profits, and how Tom's leadership has helped Homeboy TRIPLE in size!
Tune in and be prepared to be inspired by the extraordinary work of Homeboy Industries!
When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
An Inside Look At charity: water's Paid Ad Approach with Megan Toscano
12 Jul 2023
00:45:44
Megan Toscano, Director of Performance Marketing at charity: water, is about to generously share her journey from the for-profit sector to now leading social ads, paid search, and email marketing to promote their monthly giving program, 'The Spring'.
Megan takes us on a super enlightening tour of her role, explaining how performance marketing varies among organizations. YES, even nonprofits with tighter budgets can make the most of their resources using qualitative testing, leveraging email, and using gamification!
Delving deeper, she shares the challenges she faces researching YouTube to determine what works best for the organization, and how their recent World Water Day campaign aims to reclaim someone's time through access to clean water.
We also touch upon how networking within the industry can make a significant difference, understanding campaign objectives to optimize ads accordingly, and how Megan is currently exploring how donor impact has evolved from 2020 to 2023.
So, come join us on this inspiring journey with Megan and learn how charity: water is making a difference across the globe. Be sure to connect with Megan on Instagram and learn about the impactful work she's doing!
Resources & Links
Learn more about charity: water on their website and help give people clean and safe water with their monthly giving program, The Spring. You can connect with Megan by sending her a message on Instagram @megantoscano.
Here is the Facebook ad Megan references that is performing really well and continues to drive donations.
When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
The SEO Strategy Driving Acquisition for SODA with Nicole Nidea
05 Jul 2023
00:26:31
Nicole Nidea is an inspiring advocate and program director at Student Organ Donation Advocates (SODA). Her journey from personal experience to dedicated activism touches the heart and stirs the soul. She has done AMAZING work in promoting organ donation, with SODA educating over 77,000 people and registering nearly 6,000 organ donors since 2014! Add to this the invaluable resources and support provided to students and the impact of Nicole and SODA is truly awe-inspiring.
The conversation didn’t stop at organ donation advocacy though. Nicole shared fascinating insights into how SODA leverages Search Engine Optimization (SEO) and automation to widen their reach, making their critical message resonate with even more people. We also ventured into the realm of social media, where Nicole works her magic to spread awareness, create connections, and encourage more individuals to become life-saving organ donors.
It’s not often we get to meet someone with such a profound passion and dedication to genuinely life-changing cause. This conversation with Nicole was truly enlightening and you’re not going to want to miss it!
Resources & Links
Learn more about SODA’s mission on their website or on Instagram and visit this page to see a chapter map featuring all of the schools they’re in. Connect with Nicole personally at nicole@sodanational.org or on her LinkedIn.
When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
Unlocking the Secrets of My Q1 and Q2 Social Media Traffic to Boost Your Digital Marketing Game
28 Jun 2023
00:11:13
Ever wondered which social media channels are truly driving the most traffic to your website? In today's episode, I reveal my journey of analyzing social media traffic data from February 1st to June 25th using Google Analytics GA4 to uncover the BEST primary and secondary channels for driving quality traffic. Spoiler alert? LinkedIn takes the cake, followed closely by Instagram and YouTube. But there's more to this story (and understanding it could be a game-changer for your online presence!)
As we dive into the world of session sources and mediums, we also touch on the importance of specializing your program, building connections, and partnering up for maximum impact. Get ready to take your digital marketing game to the next level!
Plus, as we approach the July 4th holiday and fall fundraising season, I'm considering offering my services as a fractional digital marketing manager to help with Giving Tuesday campaigns or year-end campaigns. Curious to learn more? Join me as we explore this potential new opportunity together!
Resources & Links
Hire me as your fractional digital marketing manager! Together, we can help your nonprofit prep for Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
Maximizing Impact: Digital Strategies and Monthly Giving Programs for Nonprofits
21 Jun 2023
00:21:51
I'm back from maternity leave and more excited than ever to share with you the latest digital strategies for organizations making a positive impact in the world. As I return to work, I'll be discussing the importance of time efficiency and the amazing insights I've had from guests like Vik Harrison, Marcus Collins, and Caroline Griffin.
Ready to transform your mission into a movement? Discover how monthly giving programs can create sustainable, scalable income for your organization. We'll also dive into building a successful monthly giving program and what to expect in future episodes as we examine AI, Facebook Ads, and social channel updates. Together, let's create positive change in the world through digital strategies!
Resources & Links
Some of my favorite Episodes from the past few months include:
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
Being a Fearless Leader in a Moment of Crisis with Steve Johns, OneCause
14 Jun 2023
00:31:44
What does it actually take to navigate a business through the challenges of a global pandemic? I'm so excited to be speaking with Steve Johns, CEO of OneCause, about the importance of open communication and innovation as they faced unprecedented obstacles in 2020. Steve's inspiring story of resilience and adaptability offers valuable insights for organizations facing their own storms.
Steve shares how he sent weekly updates to his team, providing reassurance during uncertain times and creating a connective tissue that kept them motivated and connected. As the conversation unfolds, we discover how OneCause embraced innovation by creating their Virtual Event Center in just FOUR months (!), transforming the future of their fundraising platform. Drawing inspiration from the Lotus Bud parable, we delve into the concept of "fearlessness" and Steve's quest to bring fresh ideas and perspectives to his organization.
But how did OneCause achieve fundraising success amidst all this turmoil? Steve reveals the power of transitioning in-person events to virtual platforms, expanding their reach and donor base. We also discuss the vital role of social media in connecting with supporters and the exciting prospect of a hybrid approach to events moving forward.
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
Scaling Monthly Giving to 34% of Donors and $134K in Recurring Revenue with Meghan Walsh
03 Sep 2025
00:45:18
When Roots Ethiopia first attempted to build a monthly giving program, it was cumbersome and collapsing under its own weight.
Fast forward to today? That SAME program has transformed into a fundraising powerhouse with 93% donor retention, 34% of all donors giving monthly, and over $134K in annual recurring revenue.
Meghan Walsh, founder and board chair of Roots Ethiopia is back on the show to share it all: the handwritten cards, real-time donor reports, and a simple $20/month offer that shaped their results.
You’ll hear all about the nitty gritty tech tools, donor segmentation tactics, and community-building efforts, why she’s moving all donation asks toward a “monthly-first” approach, and how she's preparing to scale even further with automations and new acquisition campaigns.
Resources & Links
Learn more about the incredible mission of Roots Ethiopia on their website. You can also connect with Meghan on LinkedIn.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
Breaking Through The Marketing Noise with Hawke Media's Erik Huberman
07 Jun 2023
00:37:55
Are you ready to elevate your marketing game and achieve maximum results? We sat down with Erik Huberman from Hawke Media, a digital marketing agency that has been revolutionizing the industry with their cost-effective, a la carte marketing solutions. Eric shares his journey of building and growing his marketing business over the last nine years, and the innovative approach his team takes toward digital marketing - you can think of him as your outsourced CMO.
Throughout this episode, we discuss the importance of sticking to tried and true marketing methods while also exploring new opportunities, like TikTok. We also dive into summer marketing strategies, the balance between in-house and outsourced marketing, and the advantages of having access to a fractional CMO.
Don't miss this insightful conversation packed with practical tips and strategies to help you make the most of your marketing efforts! We wrap up by discussing the importance of critical thinking when consuming content from social media gurus and the success of a houseplant company's marketing strategy that focused on building relationships with customers. Listen in and prepare to be inspired to take your marketing to the next level.
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
Embracing the Wild Journey of Self-Publishing with Jenny Nuccio: Writing, Marketing, and Growth for Aspiring Authors and Entrepreneurs
07 Jun 2023
00:34:51
Ever wondered about the ins and outs of self-publishing a book and the journey that comes with it? I'm so thrilled to have Imani Collective founder and CEO Jenny Nuccio back on the show to share the story behind her incredible accomplishment of writing her second book, Let It Be Wild. Join us as we dive into the writing process, the growth of Imani Collective, and how postpartum anxiety and traveling across the country in an RV to over 42 states fueled her journey.
Jenny also reveals exciting details about their sustainability focus, the launch of Wild Soul Coffee, and how she plans to embark on a book tour with purpose.
To wrap up our inspiring and insightful chat, Jenny encourages us all to embrace failure as a learning opportunity, refining our character in the process. Plus, you'll hear some of Jenny's favorite book recommendations to fuel your own writing journey.
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!
How To Build High Quality Connections with Martine Resnick
31 May 2023
00:35:04
Martine Resnick believes that if you intentionally build your community and your network with high-quality connections, you can go so much farther, quicker, faster. And it’s also a lot more fun.
After 20 years in corporate working for The Cartoon Network and Bumble & Bumble, Martine and her partner Eileen opened The Lola, a welcoming, purpose-driven women’s co-working space and community in Atlanta. What’s even more impressive? They secured their first 300 members before ever opening their doors!
Martine walks us through her strategic strategies for raising money and making connections, the power of “Founder’s Circles”, how partnerships have been critical to their growth, and how they build community thoughtfully and organically.
In This Episode:
Martine breaks down her entrepreneurial journey, following 20 years in corporate (The Cartoon Network, Bumble & Bumble, etc.) to community being the catalyst for opening The Lola
How Martine found her business partner Eileen, plus the benefits of this complementary pairing (more collaboration, leveraging one another’s strengths)
The intentionality behind how Martine cultivated community in Atlanta, hosting small events for 1-2 years BEFORE even opening their doors
Why we need community and high-quality connections to stay accountable to ourselves and grow faster
How Martine creates “stickiness” in her community and uses clear communication, resulting in stronger retention and more engagement from her members
Resources & Links
Connect with Martine on LinkedIn and check out her beautiful co-working space in Atlanta, The Lola. Download her free guide to learn how to build high-quality connections in business.
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!