Missing Half – Details, episodes & analysis

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Missing Half

50 Marketing

Business

Frequency: 1 episode/20d. Total Eps: 46

Rather than being distracted or overwhelmed by new marketing developments, tactics, and technologies, 50 Marketing focuses on studying the strategies that truly produce results in the B2B and manufacturing world, new and old–and we want to share our findings with you.

Marketing managers: You're charged with all things digital marketing--there's a lot on your plate. We're here to help you pick the most critical path of priorities among all of the options that are available as you pursue digital transformation.

Learn more about 50 Marketing's experience and playbook, keep up with marketing insights, and sit down with professionals ready to share their own stories.

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🇬🇧 Great Britain - marketing
06/07/2026
#58

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https://www.linkedin.com/in/bill-woods-i/Follow
37 shares
https://www.linkedin.com/company/50-marketing/Enjoyed
31 shares
https://www.linkedin.com/in/bill-woods-i/&nbsp
6 shares

https://www.50marketing.com/contact/This
4 shares
https://www.50marketing.com/contact/In
4 shares
https://www.50marketing.com
4 shares

https://youtu.be/QuZFyII0gYc?feature=sharedKatie
1 share
https://youtu.be/KxPjuQsztP0?feature=sharedPaul
1 share
https://youtu.be/3MsbHJLCEUU?feature=sharedConnect
1 share

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Score global : 63%

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Introducing Missing Half | Ep 0

Episode 1

Friday, February 16, 2024 • Duration 07:30

50 Marketing is passionate about serving manufacturing and B2B service companies from $20-$150 million in annual sales that want to grow–companies that want to make the transition from traditional to digital marketing. We’re bringing that mission to our podcast. Learn more here: 50marketing.com/podcast

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Dennis Thomas: Company Culture and Directing a 4th Generation Business | Ep 1

Episode 2

Monday, February 26, 2024 • Duration 17:50

Dennis Thomas is President of Brechbuhler Scales Inc. Brechbuhler offers preventative maintenance, repair, installations, and calibration services throughout Ohio, Pennsylvania, West Virginia, Indiana, and Michigan. Dennis started his career at Brechbuhler as a software development intern in 2001, and advanced to become the first non-family president of the 4th generation company.Don't forget to subscribe to be notified of future episodes!

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Marketing’s Role in Increasing Valuation Before a Business Sale | Ep 53

Episode 54

Wednesday, March 26, 2025 • Duration 47:57

Need scalable marketing systems that boost your M&A appeal? Contact us at 50marketing.com.In this week's episode, Bill welcomes back Dan Ellsworth, founder of TCQ Solutions, for a deep dive into a topic many B2B business owners overlook—how professional, repeatable marketing strategies directly impact the value of your business during a sale or acquisition.Drawing from decades of experience in manufacturing, animal health, agriculture, and distribution, Dan shares real-world stories and insights from both sides of the M&A table. Whether you're planning an exit, preparing for a private equity conversation, or simply trying to boost your company's long-term valuation, this conversation is packed with insights for manufacturers and B2B businesses alike.🔗 Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-ellsworth-bb14b6a/ Learn more about TCQ Solutions: https://tcqsolutions.net/ 🔗 Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

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From Founder-Led to Sale-Ready: A Marketing Blueprint | Rob Waring | Ep 54

Episode 55

Wednesday, April 2, 2025 • Duration 01:02:05

“If marketing and sales live only in your head, you’re the risk.”This week, Bill chats with Rob Waring, Managing Director at Strategic Exit Advisors. Rob shares how marketing—or the lack thereof—can drastically impact both the valuation and structure of a deal. Bill and Rob dig deep into how founder-led sales, lack of scalability, and unprepared exits can tank deals or lead to painful earn-outs. With real-world anecdotes and years of experience, Rob explains what buyers are really looking for, how to de-risk your exit, and why marketing is more than just lead gen—it's a key to unlocking higher multiples.Rob Waring is a Managing Director with Strategic Exit Advisors, a boutique sell-side investment bank serving entrepreneurial companies with EBITDA from $2 million to $8 million. SEA helps owners achieve their ultimate exit by focusing their process on strategic buyers willing to pay higher, strategic valuation multiples. SEA understands what you’ve been through building your business - their job is to make sure you get paid for it.🔗 Connect with Rob on LinkedIn: http://www.linkedin.com/in/robertwaring Learn more about Strategic Exit Advisors: http://www.se-adv.com 🔗 Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

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A Grassroots Approach to Industrial Content Strategy | Koti Wright | Ep 55

Episode 56

Wednesday, April 9, 2025 • Duration 25:50

💡 Want to bring this kind of authentic marketing to your industrial business? Contact 50 Marketing today. https://www.50marketing.com/contact/This week, Bill sat down with Koti Wright, Marketing Coordinator at Brechbuhler Scales and Instrument Calibration Solutions of Canton, Ohio. Koti brings a refreshingly raw perspective to B2B marketing, blending her grassroots content creation background with the rigorous branding needs of the industrial sector. From viral TikToks to factory tours, Koti shares how authenticity, culture, and a healthy amount of adaptability are breathing new life into the traditionally dry world of manufacturing marketing.Whether you're a marketing director, small business owner, or simply navigating the jungle of B2B branding, this episode offers a candid look at what’s working—and what’s not—in today’s industrial marketing landscape.🔗 Connect with Koti on LinkedIn: https://www.linkedin.com/in/kotiwright/Brechbuhler Scales: https://www.brechbuhler.comICS: https://www.instrumentcs.com 🔗 Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

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Optimizing for AI Search: What B2B Marketing Leaders Need to Know | Ep 56

Episode 57

Wednesday, April 16, 2025 • Duration 13:45

Struggling to stay ahead of AI-driven changes? Book a strategy session with 50 Marketing. https://www.50marketing.com/contact/This week, Bill explores the rapidly evolving impact of AI on B2B marketing and manufacturing companies. From the rise of AI-powered search tools to the implications for your digital content strategy, this episode dives deep into how artificial intelligence is shifting the rules of engagement for marketers and the C-suite alike.Bill shares what we're learning from our clients, discusses how Google’s AI Answers and new search experiences are disrupting traditional SERP strategies, and offers practical steps for manufacturers to future-proof their marketing efforts in this dynamic landscape.Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

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One Channel, One Message: Smarter B2B Content Strategy with Joanna Track | Ep 57

Episode 58

Wednesday, April 23, 2025 • Duration 56:59

We help challenger brands stand out. Talk to us about your B2B marketing game plan: https://www.50marketing.com/contact/What’s really holding your content back? In this episode of the Missing Half podcast, Joanna Track, founder of Good Eggs and Co., shares what most B2B companies get wrong when it comes to content, and how to fix it. Her mantra: serve before you sell. With a background in finance and a passion for analytics-driven storytelling, Joanna unpacks how manufacturers and B2B brands can build trust and convert audiences with authentic content.With decades of experience building content that converts, Joanna breaks down why the “everything everywhere” approach fails, and why strategic, prioritized content wins. You’ll hear how to simplify your message, align your sales team, and get more value from less effort. From helping marketing teams of one succeed to guiding companies through strategic content pivots, this episode delivers practical insights and inspiration for any B2B brand looking to grow with content.Connect with Joanna on LinkedIn: https://www.linkedin.com/in/joanna-track-18479227/Learn more about Good Eggs & Co.: www.goodeggsandco.com Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!Tags:b2b content marketing, content marketing strategy, manufacturing marketing, joanna track interview, content that converts, serve before you sell, b2b marketing podcast, the missing half podcast, b2b lead generation, linkedin content strategy, marketing department of one, b2b personal branding, challenger brand strategy, content pillars b2b, digital marketing for manufacturers, content creation tips, fractional cmo, b2b linkedin strategy, direct mail marketing b2b, storytelling in marketing, 50 marketing, the missing half, good eggs and co, bill woods podcast

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Lessons from B2B Marketers Doing It All Themselves | Ep 58

Episode 59

Wednesday, May 7, 2025 • Duration 11:53

Facing similar challenges? Work with 50 Marketing to build a sustainable, effective marketing program—even when you don’t have a full team. https://www.50marketing.com/contact/This week on Missing Half, we highlight the realities of being a marketing team of one inside a B2B company and offer practical strategies for making it work. You’ll hear directly from three previous guests—Grace Campbell, Katie Hagan, and Paul Liebal—who share honest insights about juggling responsibilities, managing expectations, and building momentum without a full team behind them. Alongside their stories, Bill offers commentary and recommendations to overcome these challenges. If you're tasked with “doing it all,” this episode will give you a clearer path forward.Watch Grace's full episode: https://youtu.be/QuZFyII0gYc?feature=sharedKatie's full episode: https://youtu.be/KxPjuQsztP0?feature=sharedPaul's full episode: https://youtu.be/3MsbHJLCEUU?feature=sharedConnect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/✔️ Subscribe to our channel for more real-world insights from B2B marketing professionals and experts.

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Ditching Newsletters for LinkedIn: A Manufacturing Marketing Pivot | Ep 59

Episode 60

Wednesday, May 14, 2025 • Duration 56:58

Struggling to scale marketing with limited resources? 50 Marketing helps manufacturers build smart strategies that actually work. https://www.50marketing.com/contact/What does it take to run an entire marketing department—solo—in a complex B2B manufacturing environment? In this episode of the Missing Half podcast, we talk with Kait Gallagher-Wilsterman, Marketing & Community Relations Manager at TuscoMFG, about her role as a department of one and the innovative marketing strategies she’s championed at the company.From redefining workforce recruitment through flexible scheduling to executing national media coverage and pioneering trade show engagement tactics, Kait shares the behind-the-scenes processes that are transforming how manufacturers approach marketing. Learn how Kait leverages content repurposing, lead generation partnerships, and community engagement to build a stronger brand inside and out.Connect with Kait on LinkedIn: https://www.linkedin.com/in/kaitgw/ Learn more about TuscoMFG: www.TuscoMFG.comConnect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Help us spread the word—leave a review and share this episode with a fellow marketer in manufacturing.

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How Manufacturers Can Build a Scalable Marketing Department | Ep 60

Episode 61

Wednesday, May 21, 2025 • Duration 12:23

“Agencies need to understand your business better than you do."This week, Bill opens up about his personal journey from a fresh college grad to Chief Marketing Officer, revealing the growing pains and hard-earned lessons of building marketing departments inside mid-market companies. Bill discusses the pitfalls of under-resourced marketing teams, the illusion of "just hiring one more person," and why so many marketing managers, and even VPs, burn out trying to do it all. He shares the real story behind why 50 Marketing was founded and the hybrid marketing team model that’s transforming how B2B and manufacturing companies approach marketing execution.Learn more about the hybrid model: https://www.50marketing.com/resources/hire-a-marketing-agency/ Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-woods-i/Follow 50 Marketing: https://www.linkedin.com/company/50-marketing/Enjoyed this episode? Don’t forget to subscribe to our channel for more insights from industry experts, and let us know your thoughts below!

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Missing Half – Details, episodes & analysis

Podcast details

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Missing Half – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

LinkedIn44

Other31

Youtube3

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

LinkedIn44

Other31

Youtube3