Explore every episode of the podcast Missed Opportunities for Good
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Creative Conversations with Lola Bakare | 10 Sep 2026 | 01:24:58 | |
Today we’re joined by Lola Bakare, Anthem Award-winning CMO advisor, inclusive marketing strategist, founder of be/co, author of Responsible Marketing and the creative force behind the #responsiblemarketing movement. Join us to learn how Lola quickly learned the lasting impact one person can have in high school, why doing something is better than doing nothing & what happens when we stop thinking about marketing as campaigns and start thinking about it as a business function. Lola brought us two campaigns: Black Week → Blank week and Liquid Death x Garage Beer’s “We Want Your Pee” to evaluate live using our criteria. Follow Lola on LinkedIn, and get your copy of Responsible Marketing today! RESOURCES + LINKS:
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Josie Davis | 13 Aug 2026 | 01:12:25 | |
Today we’re joined by Josie Davis, Founder of Curmudgeon Group, a creative agency partnering with sustainability-driven brands to translate complex climate goals and hard science into clear narratives, strategic platforms, and dynamic creative work that resonates across audiences and scales impact. Join us to learn how family trips to the wilderness shaped her connection to conservation, why she believes in the importance of the creative struggle & why Josie believes the fastest way to influence climate progress is through culture. Josie brought us Dole’s “Malnutrition Labels” campaigns to evaluate live using our criteria. Follow Josie on LinkedIn, and visit her personal site https://www.josieelizabethdavis.com/ and https://curmudgeongroup.co/ to learn more. RESOURCES + LINKS:
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Amy Williams | 09 Jul 2026 | 00:54:06 | |
Today we’re joined by Amy Williams, Founder and CEO of Good-Loop, the Good Engagement Platform that uses 'good' to unlock better performance from paid media campaigns. Join us to learn how Amy is driven by the challenge of making something good make sense, why she believes the optimal way to do more good is by working within the systems and leveraging the scale and reach of large companies & why it’s important to understand how the person you’re selling to gets paid. Amy brought us Sheba’s Hope Reef campaign to analyze live using our criteria. Follow Amy & Good-Loop on LinkedIn, and check out Good-Loop’s website to learn more. RESOURCES + LINKS:
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Mike Hower | 11 Jun 2026 | 00:45:51 | |
Today we’re joined by Mike Hower, sustainability communication and reporting expert, author, podcast host, and founder of Hower Impact. Join us to learn about Mike’s 4 C’s of effective sustainability communication, how he fell into working in PR, and why he’s calling for courageous sustainability communication. Follow Mike on LinkedIn, pick up a copy of Sustainability Storytelling, and subscribe to his substack The Sustainability Story. RESOURCES + LINKS:
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| 2026 Q1 roundup: Pinterest, Aerie, and cancer prevention | 21 May 2026 | 00:58:39 | |
Today we’re getting nostalgic for simpler times with Pinterest, getting REAL with aerie, and covering the many ways cancer prevention is being addressed from big pharma (Cologuard and Abbvie) to nonprofits (Cancer Support Community and Gilda’s Club). Feel inspired? Check out the nonprofits linked below & donate, educate, advocate. RESOURCES + LINKS
Nonprofits & Foundations:
Episodes referenced: We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Bobby Jones | 07 May 2026 | 00:55:09 | |
Today we’re joined by Bobby Jones, co-founder of Conspiracy of Love, Good Is the New Cool, and RIVET. Join us to learn about Bobby’s passion for uplifting young people, how he’s reimagining how we think about culture, and why he believes it’s important to stay focused on where we have the greatest power. Bobby brought us REVERB's campaign to turn concerts into climate action to evaluate live using our criteria. Follow Bobby on LinkedIn, and be sure to check out Bobby’s personal site, Conspiracy of Love, Good Is the New Cool, and RIVET. RESOURCES + LINKS: We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Kim Chappell | 19 Mar 2026 | 01:05:14 | |
Today we’re joined by Kim Chappell, Chief Brand Officer of Bobbie, and mom of three. Kim has been named one of Forbes 50 Most Entrepreneurial CMOs, Shorty’s Brand Marketer of the Year 2025, and listed in the Adweek Creative 100. Join us to learn how Kim’s background in journalism influences how she approaches impact, how she lives by the value “you say something, you do something,” and why she recommends starting small. Kim brought us Redfin x Rocket Mortgage’s “America Needs Neighbors Like You” campaign to evaluate live using our criteria. Follow Kim on LinkedIn and be sure to check out Bobbie if you’re not already a superfan like we are! RESOURCES + LINKS:
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Kian Bakhtiari | 06 Mar 2026 | 00:49:34 | |
Today we’re joined by Kian Bakhtiari, Founder of THE PEOPLE. He is listed as one of the Top 50 Future Leaders by the Financial Times and is the author of the award-winning book, Marketing for Social Change. Join us to learn about Kian’s passion for giving young people a voice, why he is so interested in studying humans, society and our imprint within culture & how he’s helping companies adapt for the future. Kian brought us Vaseline’s “Verified” campaign to evaluate live using our criteria. Follow Kian on LinkedIn, read Marketing for Social Change and check out his personal website + The People RESOURCES + LINKS
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Sarah Gwilliam | 18 Dec 2025 | 00:55:37 | |
Today we’re joined by Sarah Gwilliam, Founder & Grief Coach at Solace. Join us to learn how Sarah’s work has evolved with the evolution of sustainability and philanthropy to CSR to global citizenship and social impact. We discuss how her parents' military careers inspired her to pursue a career in impact, the value of companies promoting civic engagement, and why talking about grief shouldn’t be taboo. Sarah brought us Kroger's 2022 holiday commercial, "The Magical Cookbook", to evaluate live using our criteria. Follow Sarah on LinkedIn and Solace on Instagram. RESOURCES + LINKS
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| EOY roundup: Bobbie, e.l.f., L’Oreal, John Lewis, Dunkin Donuts, Wicked: For Good, Movember x Google Gemini | 05 Dec 2025 | 01:04:49 | |
The holidays are here and we’re revisiting some of our favorite brands who continue to stand by their values (Bobbie, e.l.f.) and the latest iterations of long-term initiatives (L’Oreal). We also highlight who is using their holiday spots for real impact (John Lewis), and who has some serious missed opportunities to drive true impact (Dunkin Donuts). Feel inspired? Check out the nonprofits linked below & donate, educate, advocate. RESOURCES + LINKS
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Jenn Shaw | 13 Nov 2025 | 01:11:13 | |
Today we’re joined by Jenn Shaw, an NAACP nominated award-winning writer/director known for genre-bending stories that champion underdogs, celebrate quirks, and spotlight cultural gems. Join us to learn why cultural nuance and lived experience matter in storytelling, the power of reserving the right to change your mind as a creative and how Jenn stays true to her values. Jenn brought us Huggies “Do it for the Team” campaign to evaluate live using our criteria. Follow Jenn on LinkedIn and check out her incredible work at www.jennjshaw.com. RESOURCES + LINKS
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Dr. Anastasia Kārkliņa Gabriel | 30 Oct 2025 | 01:07:12 | |
Today we’re joined by Dr. Anastasia Kārkliņa Gabriel, a cultural theorist, writer, and social critic whose work examines the meaning of culture in everyday life. Join us to learn about the time she participated in a building takeover protesting racial injustice, why she believes in befriending fear & how she sees culture as the operating system of our lives. Anastasia brought us Advil’s “Believe My Pain” campaign to discuss live using our criteria. Follow Anastasia on LinkedIn, subscribe to her substack, visit her website and read her award-winning book “Cultural Intelligence for Marketers”. RESOURCES + LINKS
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Michelle O'Grady | 15 Oct 2025 | 00:53:32 | |
Today we’re joined by Michelle O'Grady, a communications strategist, academic, and founder of Team Friday, a marketing strategy firm. Join us to learn how her grandmother inspired her passion for inclusivity and community, why mixed-race kids—the fastest growing demographic—deserve our attention, and why authenticity and trusted messengers are essential in marketing campaigns. Michelle brought us Victoria Secret’s latest re-brand and fashion show to discuss live using our criteria. Follow Michelle on LinkedIn and visit Team Friday to learn more about Michelle and her company’s work. RESOURCES + LINKS
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Ellana Sloan | 11 Sep 2025 | 01:11:03 | |
Today we’re joined by Ellana Sloan, an analyst-turned-strategist with a passion for pushing brands to be a force for good. Join us to learn how her identity as a 4th generation vegetarian led to her passion for intersectional environmentalism, why it’s important to ask why 6,000 times & how she balances being both a “flag raiser” and “cheerleader” to drive meaningful change within imperfect systems. Ellana brought us Ralph Lauren’s Portrait of the American Dream: Oak Bluff’s campaign to discuss live using our criteria. Follow Ellana on LinkedIn and check out her website to read her annual earth day musings. RESOURCES + LINKS
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Jiya Jaisingh | 28 Aug 2025 | 00:48:01 | |
Today we’re joined by Jiya Jaisingh, a communications professional specializing in social and behavior-change marketing and community building through strategic thinking and creative messaging. Join us to learn about Jiya’s lightbulb moment in grad school, why you don’t have to have an impact job to have impact & how Jiya is using her superpowers for good. Jiya brought us Burger King’s ‘Women belong in the kitchen’ tweet and Nike’s ‘So Win’ campaign to discuss live using our criteria. Can you guess the throughline? Follow Jiya on LinkedIn and stay tuned for her new website launching soon! RESOURCES + LINKS
We'd love to hear from you:
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| Creative Conversations with Hope Freedman | 14 Aug 2025 | 00:53:46 | |
Today we’re joined by Hope Freedman, a passionate purpose practitioner who helps organizations discover, strengthen, and activate their social and sustainability initiatives that positively impact business, consumers, stakeholders and communities. Join us to learn how impact work is embedded in Hope’s DNA, how working on both the client and agency sides has influenced how she approaches her work, and why she believes embedding impact in the brief is key. Hope brought us Hellman’s ongoing Make Taste Not Waste campaigns to compare and discuss live using our criteria. Feeling inspired? Follow Hope on LinkedIn, support Food Recovery Network and learn more about how you can reduce food waste. RESOURCES + LINKS
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Becky Morrison | 30 Jul 2025 | 01:01:36 | |
Today we’re joined by Becky Morrison, award-winning producer and founder of The Light, a company defining what it means to create healthy production experiences. Join us to learn how Becky developed a passion for social justice in her teens, why we should lean into conflict, and what it means to be an architect of production experiences. Becky brought us 2 Lego’s campaigns ‘She Built That’ & ‘Ready for Girls - to compare and discuss live using our criteria. Follow Becky on LinkedIn, check out thebeckymorrison.com, Thelight.nyc and follow The Light on IG. RESOURCES + LINKS
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Ryan Davis | 16 Jul 2025 | 00:46:53 | |
Today we’re joined by Ryan Davis, digital strategist, storyteller and co-founder of People First, the leading influencer marketing firm in Democratic politics. Join us to learn how Ryan went from theater to politics, the importance of standing by and protecting creators from backlash and the value of authenticity. Ryan brought us Hinge “No Ordinary Love” to discuss live using our criteria. Follow Ryan on LinkedIn, check out People First and subscribe to his substack This Month in Digital. RESOURCES + LINKS
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Melissa Orozco | 02 Jul 2025 | 00:54:18 | |
Today we’re joined by Melissa Orozco, Founder and Chief Impact Strategist of Yulu Impact Communications, a B Corp PR agency helping organizations amplify their social & environmental impact and global reach. Join us to learn how she’s engrained impact as part of Yulu’s ethos from the beginning, who’s a gold standard in her book & why it’s important to be engaging with AI. Melissa brought us a case study on Audible’s Indigenous Writers Circle program to discuss live. Feeling inspired? Take the Impact Communications Institute pledge. Follow Melissa on LinkedIn and visit YuluPR.com to learn more about the impactful work they’re doing. RESOURCES + LINKS
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Kelsey Lindell | 18 Jun 2025 | 01:20:26 | |
Today we’re joined by Kelsey Lindell, disability inclusion advisor and the Founder & CEO of Misfit Media. Join us to learn how discovering her privilege led Kelsey to drive social change through marketing, how inclusion & accurate representation are both a missed opportunity & prevent harm, and why we need brave leaders now more than ever. Kelsey brought us a hit + a miss to discuss live - Degree ‘Trainers for Hire’ and Skims, ‘Adaptive Collection’. Feeling inspired? Follow Kelsey on LinkedIn and Instagram, subscribe to her newsletter and get involved in Misfit’s latest initiative - Misfit 100. RESOURCES + LINKS
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Lena Kazer Álvarez | 05 Jun 2025 | 00:46:59 | |
Today we’re joined by Lena Kazer Álvarez, a communications and creative strategist who specializes in crafting and executing impactful campaigns on complex social issues like health equity, climate change, and racial justice. Join us to learn how she moved from entertainment to social impact, why you should be doubling down on DEI not pulling back, and how her mom inspired her passion for health equity. Lena brought us Lush’s DEI bath bombs campaign to dig into. Feeling inspired? Follow Lena on LinkedIn and be sure check out RALLY’s impactful work. RESOURCES + LINKS
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Pamala Buzick Kim | 21 May 2025 | 01:03:49 | |
Today we’re joined by Pamala Buzick Kim, founder of mavenverse and co-founder of #STAYinLA. She’s a leader at the intersection of creativity, innovation, and growth driven to support working people through systemic change. Join us to learn how the creative human is the throughline in Pamala’s journey, the importance of shifting culture to shift policy, and why it’s important to show up in any way you can. She brought us MTN Dew Rise Energy’s The Morning Makes You campaign with LeBron James to evaluate live - spoiler: never punch down! Follow Pamala on LinkedIn and at PamalaBuzickKim.com. Feeling inspired? Visit #StayinLA to sign the petition, donate, advocate and learn more about the movement to keep production in LA. RESOURCES + LINKS
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Renee Miller | 07 May 2025 | 00:52:22 | |
Today we’re joined by Renee Miller, Founder and Executive Creative Director of The Miller Group – a purpose-driven creative boutique. We discuss how Renee stumbled into impact work back in the 90s, how to leverage your competitive advantage without greenwashing, and resilience after the LA fires. She brought us Dole x Ananas Anam’s Pinatex campaign to discuss live. Follow Renee on LinkedIn, check out The Miller Group’s new Home Services Site, and email Renee at renee@millergroupmarketing.com if you’d like to learn more! RESOURCES + LINKS
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Jonathan Jacobs | 09 Apr 2025 | 00:53:36 | |
Today we’re joined by Jonathan Jacobs, co-founder of creative advocacy agency, LOUDMOUTH. We discuss where empathy comes from, why you don’t have to have all the answers, and how we each have a role to play. He brought us Champion’s Reverse Renegade campaign to analyze live. Follow Jonathan on LinkedIn and check out his work at jonathanjacobs.com and LOUDMOUTH. RESOURCES + LINKS We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Zoe Scaman | 21 Mar 2025 | 01:14:23 | |
Today we’re joined by Zoe Scaman, founder of Bodacious, a strategy studio focused on navigating new frontiers in innovation for brands and entertainment. Join us to learn how itchy feet led her to build a career where she can simultaneously work on a multitude of projects that fulfill a wide range of interests and allow her to have maximum impact, the humbling experience of working on the ground within the community she was serving, and the value of being vulnerable. We also dig into life as a working mom, which was especially fitting since she brought us Pregnant then Screwed’s recent Career Shredder campaign to discuss.
RESOURCES + LINKS:
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Super Bowl LIX roundup - Nike, Dove, NFL, Novartis, FTCA, Science Moms & Jeep | 19 Feb 2025 | 00:52:10 | |
We’re kicking off Season 2 by diving into the Big Game, the Super Bowl. We cover some key moments surrounding Super Bowl LIX as well as the brands using their platform for social good, and those who missed the opportunity to make a greater statement (Jeep, we’re looking at you). We saw a big focus on female empowerment + health (Nike, Dove, NFL, Novartis), with a touch of climate change (Science Moms), and reducing hate (FTCA). Feel inspired? Check out the nonprofits linked below & donate, educate, advocate. RESOURCES + LINKS Super Bowl Moments
Campaigns + Resources:
Non Profits
We'd love to hear from you:
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| Creative Conversations with Alana Ficalora | 07 Feb 2025 | 00:55:39 | |
Today we’re getting to know our co-host,Alana Ficalora! Tune in to learn about the spark that took Alana from producer to social impact strategist and set her on her mission to use creativity as a force for good. She brought usPantene’s ‘Going Home for the Holidays’ to analyze which feels more relevant than ever. Feeling inspired? Support the LGBTQ+ community by donating toGLAAD, and sign the#StayinLA petition to bring production back to Los Angeles. RESOURCES + LINKS
Follow Alana onLinkedIn and check outHER andAligned for Impact. We'd love to hear from you:
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| Creative Conversations with Steph Belsky | 24 Jan 2025 | 00:37:09 | |
Today we’re getting to know our co-host, Steph Belsky! Tune in to learn how Steph’s early days embedding impact at College Humor lead her to co-found Love of Good, a woman-owned social impact branding agency. She brought us the Parks and Rec reunion to analyze, throwing us back to the early days of the pandemic. Feeling inspired? Support fire relief efforts in Los Angeles by donating to Baby2Baby, LAFD Foundation or World Central Kitchen. RESOURCES + LINKS
Follow Steph on LinkedIn and check out Love of Good. We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Ben Becker | 18 Dec 2024 | 01:03:04 | |
Today we’re joined by Ben Becker, an award-winning creative director and co-founder of BETTER—a brand turning consumerism into climate action. Tune in to learn how a joke between friends led to Better, Last Resorts and a capsule collection in Paris. And how Greenwash can actually bring attention to climate change. Feeling inspired? Shop the Better Climate Store for your holiday gifting needs, donate to the Better Climate Fund or submit a proposal for a project you’d like to see funded. RESOURCES + LINKS Follow Ben on LinkedIn, check out BETTER Climate Store, BETTER Climate Fund + BETTER Dao. We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Alex Prodaniuk | 09 Dec 2024 | 00:55:48 | |
Today we’re joined by Alex Prodaniuk, founder of the creative agency Canary’s Revenge, and president of the non-profit Choice Dudes. Tune in to learn about Alex’s love for old high maintenance cars, her passion for the climate and reproductive justice, and how they’re all interconnected. She brought us the untraditional campaign He Gets Us to evaluate live using our criteria. Feeling inspired? Support reproductive rights! Donate to Sister Song and give Frankie Beans a follow on TikTok. RESOURCES + LINKS
Follow Alex on LinkedIn, check out Canary’s Revenge & Choice Dudes. We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| October roundup - Cards Against Humanity, Hungry Howie’s, Dove x Blippi, Bobbie | 30 Oct 2024 | 00:45:41 | |
This week we’re discussing campaigns that are getting out the vote, building awareness for breast cancer, breaking stigmas and building confidence in youth. First case study is Cards Against Humanity’s latest stunt that hopes to save democracy. Hungry Howie’s is back with their annual campaign, One Missing Slice, using pizza to raise funds for National Breast Cancer Foundation. Next up we cover Dove’s latest Self-Esteem Project to boost body confidence of kids 4-6 through Blippi’s Wonderful Talent Show. We wrap up with a magical partnership between Bobbie x Molly Baz breaking stigmas on how we feed our babies. Feel inspired? Check out some of the nonprofits mentioned on this week’s episode, and be sure to get out and VOTE! Nonprofits + Foundations: Voting Resources: We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Kimberly Gilroy | 17 Oct 2024 | 00:37:23 | |
Today we’re joined by Kimberly Gilroy, co-founder and creative lead at Alfa Charlie. Tune in to learn how Covid inspired her to join 1% for the Planet and focus on working with businesses with shared values. Kimberly brought us e.l.f.’s Serving Facts campaign to evaluate live using our criteria. Feeling inspired? Help spread the word and share the WomanKind grant opportunity with eligible candidates RESOURCES + LINKS
Follow Kimberly on LinkedIn and check out Alfa Charlie’s website. We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Elad Offer | 26 Sep 2024 | 01:01:19 | |
Today we’re joined by director, producer and visual effects supervisor, Elad Offer. Tune in to learn how he uses his passion for technology in his work and what led him to launching a STEAM non-profit. He brought us Dove’s Beauty Never Gets Old campaign to evaluate live using our criteria. Feeling inspired? Sign the UNDP Weather Kids Climate Pledge RESOURCES + LINKS
Connect + follow Elad on LinkedIn. We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Allison Gamble | 17 Jul 2024 | 00:43:34 | |
Today we’re joined by Allison Gamble, Director of Creative Strategy for GOOD Worldwide. Tune in to learn how a gender studies course led Allison to a career using storytelling to uplift underrepresented voices and highlight our common humanity. She brought us Orange’s La Compil des Bleues campaign to evaluate live using our criteria. RESOURCES + LINKS
Follow Allison on LinkedIn or reach out to her via email We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| June roundup - Grindr, Skittles, Ben & Jerry’s, CHATJuneteenth | 01 Jul 2024 | 00:37:38 | |
This week we’re discussing June celebrations, Pride and Juneteenth, along with a call for community activism. The first case study is Grindr, who is celebrating their 15 year anniversary with the Grinds Rides America bus tour, bringing fun and healthcare by Q Care Plus to pride celebrations in 10 cities across the US. Also check out the work they’re doing with G4E. Next up we cover this year’s Skittles Pride campaign in partnership with Meetup, building community and raising money for GLAAD. Ben & Jerry’s is back in action with “Progress Comes in Many Flavors” with a call to the community to step up and Make Some Motherchunkin Change. We wrap up with CHATJuneteenth, a new innovative app from BarkleyOKRP and Putney that should be your new go to for education on all things related to Juneteenth. Feel inspired? Donate, educate, advocate. We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| May round-up (pt 2) - ELF, L'Oreal, Rent the Runway, Thinx | 04 Jun 2024 | 00:27:39 | |
Why does it seem that women-owned and women-focused brands are more likely to address social issues, break stigmas, and give back? We’re taking a break from our usual format to discuss a number of these companies that are working hard to tackle conversations not commonly addressed in advertising. In Part 2 we dive into campaigns addressing the board room, women's confidence and periods with campaigns from ELF, L’Oreal, Rent the Runway & Thinx. Revisit Part 1 (ep 20), to go deep on moms, pregnancy and postpartum with Swehl x Molly Baz, Mayana “Bust the Stigma”, Natural Cycles “Is Mommy OK”, and Dove Chocolate’s AI Tool for Moms. Feel inspired? Check out the resources linked below & donate, educate, advocate. Campaigns:
Take Action + Nonprofits:
Misc Resources:
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| May roundup - Swehl, Mayana, Natural Cycles, Dove Chocolate | 28 May 2024 | 00:29:00 | |
Why does it seem that women-owned and women-focused brands are more likely to address social issues, break stigmas, and give back? We’re taking a break from our usual format to discuss a number of these companies that are working hard to tackle conversations not commonly addressed in advertising. In Part 1, we go deep on moms, pregnancy and postpartum with Swehl x Molly Baz, Mayana “Bust the Stigma”, Natural Cycles “Is Mommy OK”, and Dove Chocolate’s AI Tool for Moms. Tune in next week for Part 2 where we'll dive into campaigns from ELF, L’Oreal, Rent the Runway & Thinx. Feel inspired? Sign the petition, encourage your company to start a momternship program, or learn more about the non-profits linked below. Campaigns:
Take Action + Nonprofits: Maternal Mental Health Resources: Resources for moms returning to work: Additional Reads:
Additional note: Since we recorded this episode, Seed co-founder Ara Katz brought the Swehl x Molly Baz billboard back to Times Square reinforcing that “motherhood isn’t controversial, censorship is.” Thank you mama for using your platforms to lift up women! We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Maia Ervin | 11 Apr 2024 | 00:51:55 | |
Today we’re joined by Maia Ervin, Chief Impact Officer at Next Gen of United Talent Agency, formerly JUV Consulting. Tune in to learn how Maia uses her experience as a queer black woman to develop marketing campaigns that tell the stories of those often ignored and to assist clients in fostering work policies and culture that promote equity for all. She introduced us to Telfar & shared a couple of interesting recent campaigns they’ve done. Feeling inspired? Support one of the many non-profits mentioned on this week’s episode. RESOURCES + LINKS
NONPROFITS:
Follow Maia on LinkedIn, TikTok or X. Check out her podcast Big Fish: Sink or Swim! We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Katie White | 28 Mar 2024 | 01:04:36 | |
Today we’re joined by Katie White, “the Lorax” and VP Account and Sustainability Director of the Martin Agency. Tune in to learn about Katie’s passion to ‘fight our seemingly invisible impact on the planet,’ how she seeks to reduce the agency’s footprint and help brands navigate the changing climate by infusing sustainable thinking throughout the creative process. She brought us Coach’s docuseries “The Road to Circularity” to evaluate live using our criteria. Feeling inspired? Check out the open-sourced Sustainability Tension Map Katie created. RESOURCES + LINKS
Follow Katie on LI: https://www.linkedin.com/in/katie-white-2013/ We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Heather Apple and Erin Stevens | 07 Mar 2024 | 00:58:35 | |
Today we’re joined by Creative Directors Heather Apple and Erin Stevens. The creative duo joined Public Inc in 2023 so they could use their creative powers for good and make real social impact. Join us for an inside look on their recent Deck the Stalls Campaign, an internal initiative at Public to fight Period Poverty. Follow Heather & Erin on LinkedIn, and check out their websites www.Heatherapple.com and www.Erinstevensmadethat.com. RESOURCES + LINKS
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Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Karina Korol | 22 Feb 2024 | 00:57:30 | |
Today we’re joined by Karina Korol, an independent creative director and designer, who is focused on ‘climate creativism’. Join us to learn about her love of working with scientists, making beautiful work, and how she’s using her creativity to tackle the looming crisis of our time. She brought us LG’s “Better Choices Make a Better World” campaign to evaluate live using our criteria. Follow Karina on LinkedIn. RESOURCES + LINKS
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Super Bowl roundup - FanDuel, Usher + Lowe’s | 01 Feb 2024 | 00:32:59 | |
This week we’re taking a preliminary look at events and activations surrounding the big game, and offering recommendations for what they could look like through a social impact lens. We re-envision FanDuel’s Kick of Destiny with Gronk, discuss how Usher’s halftime performance could incorporate Usher's New Look, and celebrate Lowe’s ongoing work with Rebuilding Together. Feel inspired? Check out the nonprofits linked below & donate, educate, advocate. RESOURCES + LINKS FanDuel x Gronk Usher Rebuilding Together x Lowe’s We’d love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Shawn Bohigian and Sarah Strauss | 18 Jan 2024 | 01:09:50 | |
Today we’re joined by Shawn Bohigian and Sarah Strauss, strategists & co-founders of the brand strategy lab Shawn & Sarah. Join us to learn what these creative bananas are passionate about, their belief in the importance of putting new stories out into the world, and how it should be easier for individuals and companies to act with integrity and do the right thing. Shawn & Sarah brought us REI’s ever evolving Opt Outside campaign to evaluate live using our criteria. Feeling inspired? Message congress & help pass the Outdoors for All Act. Connect with Shawn & Sarah on LinkedIn, and check out ways you can work with them at https://shawnandsarah.world RESOURCES + LINKS
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Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Kristyna Archer | 04 Jan 2024 | 00:55:42 | |
Today we’re joined by director & photographer, Kristyna Archer. Join us to learn how Kristyna incorporates her passions for sustainability, diversity & inclusion, gender equity and mental health into both branded & personal projects. She brought us Green Mountain Energy’s playful Light the Future campaign to evaluate live using our criteria. Connect with Kristyna on LinkedIn, follow her on IG and check out her remarkable work at https://archerstudio.co/. RESOURCES + LINKS
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Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| Creative Conversations with Lauryn Nwankpa | 04 Jan 2024 | 01:01:14 | |
Today we’re joined by Lauryn Nwankpa, Managing Director of Brand Citizens, a strategic social impact consultancy based in LA. Join us to learn about her thesis on impact, and how she’s taken her learnings from the non-profit sector to elevate the conversations brands are having for positive change. She brought us Timberland’s inspiring Built for the Bold campaign to evaluate live using our criteria. Connect with Lauryn on LinkedIn, follow her on IG and check out the incredible work she’s doing at Brand Citizens. RESOURCES + LINKS
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| November roundup - AT&T, Teleflora, Disney and Dove | 15 Dec 2023 | 00:50:07 | |
This week we highlight a couple wishful holiday campaigns, new tech and the latest from one of our favorite impact brands. The first case study is for AT&T, featuring Gallaudet University in their recent “Sound of Silence” campaign for the 5G football helmet, to help players & coaches communicate during the game. Next up we compare two holiday partnerships with the beloved non-profit Make-A-Wish, Disney’s “Wish Together” campaign, and Teleflora’s “A Holiday Wish” campaign. We wrap up with the latest from Dove, “Code my Crown”. Feel inspired? Check out the nonprofits linked below & donate, educate, advocate. RESOURCES + LINKS AT&T Disney + Teleflora x Make A Wish
Dove We’d love to hear from you:
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| Creative Conversations with Emily Siegel | 31 Oct 2023 | 00:38:28 | |
Today we’re joined by Emily Siegel, President and a founding Partner of Lafayette American, a design, strategy, and creative agency in Detroit. Join us to learn about how she uses her passion for purpose and social justice to help brands with their initiatives through creativity, scale, and good work. She brought us Tide’s long-running Loads for Hope campaign to evaluate live using our criteria. Feeling inspired? Donate to the Tide Loads of Hope Fund or watch and share The Tent Mender. Connect with Emily on LinkedIn or send her an email. RESOURCES + LINKS
We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||
| October roundup - Cotton On, Sleep Number + NFL, Who Gives a Crap | 25 Oct 2023 | 00:48:10 | |
This week we audit 3 campaigns that are using talent and influencers in different ways to help promote their message and drive impact through social channels and non-traditional methods. The first case study is for Cotton On Foundation x Born This Way, for their recent campaign focused on youth mental health and features a video with Lady Gaga. Next up is an expanded partnership to the NFL Crucial Catch Campaign with American Cancer Society. Sleep Number has joined the party with their Defender Quiz. The final case study is a PR stunt where Who Gives a Crap reimagined Winne the Pooh without trees in a book called Deforested Edition. Feel inspired? Check out the nonprofits linked below & donate, educate, advocate. RESOURCES + LINKS PSAs COTTON ON
SLEEP NUMBER x NFL WHO GIVES A CRAP
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| September roundup - Apple, Liquid Death + Courageous Conversations Global Foundation | 29 Sep 2023 | 00:43:10 | |
This week we audit two sustainability focused campaigns and address the idea of is this enough or is it just greenwashing. We also highlight an innovative PSA titled DWB. The first case study for the Apple 2030 Status: Mother Nature campaign features Octavia Spencer as Mother Nature and is part sustainability report, part product launch. Next up is Liquid Death ‘Glory Hole’ featuring Tom Segura using raunchy comedy to encourage consumers to ditch plastic & purchase Liquid Death cans so they can be recycled. The final case study is a PSA video & activation called DWB for Courageous Conversation Global Foundation, and features the 1st car that’s “fully equipped to survive being racially profiled.” Feel inspired? Check out the nonprofits linked below & donate, educate, advocate. RESOURCES + LINKS APPLE
LIQUID DEATH
COURAGEOUS CONVERSATIONS GLOBAL FOUNDATION
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| Creative Conversations with Elliot Kotek | 13 Sep 2023 | 01:10:21 | |
Today we’re joined by Elliot Kotek, founder of impact creative agency and production company The Nation of Artists. Join us to learn about Elliot’s motto of IDEAS + EMPATHY = IMPACT, why he’s both format & issue area agnostic, and hear about his award winning work launching a social robot duck for kids going through chemotherapy with Aflac. He brought us the memorable Heineken campaign “Worlds Apart” to evaluate live using our criteria. Feeling inspired? Visit the Human Library & expand your world by connecting with someone new and challenging stigmas & stereotypes. RESOURCES + LINKS
Follow Elliot & Nation of Artists on LI We'd love to hear from you:
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact. | |||