Mindstate Marketing Hour - Will Leach

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https://blog.feedspot.com/behavioral_science_podcasts/
78 shares
https://mindstategroup.com/about
78 shares
https://marketing.mindstategroup.com/resources
78 shares

https://www.linkedin.com/in/william-leach-b5b80425/
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A Conversation with Kristian Aloma PhD, Founder and CEO of Threadline

Episode 78

Thursday, June 8, 2023 • Duration 49:18

Kristian Aloma is back on the Mindstate Marketing Hour! He joins the show to share about his new book - Start with the Story. Already hitting some of Amazon’s best-selling lists, tune in to find out what designing with narrative psychology means and why it should be in your arsenal.

The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch!

Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/

The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1

Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld

Looking to understand how to apply Mindstate Marketing to YOUR business?
Hop on over to ⇒ https://mindstategroup.com/about

Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources

Other ways to connect with Will and the Mindstate Group:
https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/

Thanks for tuning in!

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The FOMO Advantage: How to Use the Scarcity Effect to Boost Your Advertising Results

Episode 77

Thursday, May 11, 2023 • Duration 40:24

Do you want to know the secret of creating a sense of urgency and exclusivity in your marketing campaigns? If so, don’t miss this one-time opportunity to discuss the Scarcity Effect on the Mindstate Marketing Hour. We’ll discuss various ways you can use this powerful trigger to create effective advertising that works. 🚀

The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch!

Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/

The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1

Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld

Looking to understand how to apply Mindstate Marketing to YOUR business?
Hop on over to ⇒ https://mindstategroup.com/about

Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources

Other ways to connect with Will and the Mindstate Group:
https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/

Thanks for tuning in!

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A Conversation with Mark Hatcher, Master Facilitator and DEI Pathways Leader, Amazon Studios

Episode 68

Thursday, March 9, 2023 • Duration 50:51

On this episode of the Mindstate Marketing Hour, Mark Hatcher shares his story and how he continues to help top brands around the world put people first.

The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch!

Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/

The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1

Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld

Looking to understand how to apply Mindstate Marketing to YOUR business?
Hop on over to ⇒ https://mindstategroup.com/about

Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources

Other ways to connect with Will and the Mindstate Group:
https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/

Thanks for tuning in!

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3 Reasons to Add Behavioral Design to Your Creative Toolkit

Episode 67

Thursday, March 2, 2023 • Duration 48:53

Listen up. If you are an ad agency or seasoned marketing professional looking to significantly improve your content’s effectiveness and efficiency, you should seriously consider adding Behavioral Design to your creative development process. Behavioral Design is a scientific approach to integrating neuroscience + behavioral psychology into marketing creative for more persuasive, impactful advertising. It will help you stand out in a sea of generic, AI-driven content.

In this episode of the Mindstate Marketing Hour, Steve and Will share three reasons why adopting a Behavioral Design Strategy in 2023 can help you differentiate yourself from the competition, attract more clients and deliver better results.

The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch!

Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/

The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1

Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld

Looking to understand how to apply Mindstate Marketing to YOUR business?
Hop on over to ⇒ https://mindstategroup.com/about

Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources

Other ways to connect with Will and the Mindstate Group:
https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/

Thanks for tuning in!

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A Conversation with Chad Cristo, CIMA, SVP of National Sales and Marketing at IFG

Episode 66

Thursday, February 23, 2023 • Duration 50:33

Growing a sales team is far from easy. On this week’s Mindstate Marketing Hour, we’ll talk with Chad Cristo, CIMA, SVP of National Sales and Marketing at Independent Financial Group, about overcoming failure and achieving superior sales results.

Chad is a financial services expert with decades of experience. He spent 29 years at Putnam Investments in sales and leadership roles. He was recognized as a Putnam "Top Gun" sales leader 10 consecutive years prior to moving to a leadership position. He was hired by Independent Financial Group in 2022 as SVP of National Sales and Marketing to lead their advisors to the next level. It is his belief that this business is about developing trusting relationships, that evolve into mutually beneficial partnerships, that ultimately lead to superior results for his clients.

The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch!

Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/

The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1

Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld

Looking to understand how to apply Mindstate Marketing to YOUR business?
Hop on over to ⇒ https://mindstategroup.com/about

Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources

Other ways to connect with Will and the Mindstate Group:
https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/

Thanks for tuning in!

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3 Actions to Take NOW to Grow Your Brand in a Recession

Episode 65

Thursday, February 16, 2023 • Duration 49:35

As the world continues to face a probable global recession, many brands will struggle to grow or even maintain their customer base. But with the right strategies in place, you can not only survive but also thrive during economic downturns.

In this episode of the Mindstate Marketing Hour, we’ll outline three actions you can take today to put yourself in a great position for brand growth in uncertain conditions. Whether you're a small business owner or a brand marketing professional, these tactics will provide you with a roadmap to attract new customers and retain existing ones, even in a recession.

The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch!

Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/

The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1

Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld

Looking to understand how to apply Mindstate Marketing to YOUR business?
Hop on over to ⇒ https://mindstategroup.com/about

Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources

Other ways to connect with Will and the Mindstate Group:
https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/

Thanks for tuning in!

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The Mindstate Marketing Hour, A Conversation with Ushi Patel

Episode 64

Thursday, February 9, 2023 • Duration 56:45

On this episode of the Mindstate Marketing Hour we have Ushi Patel joining the conversation, sharing her journey of failures and successes in her career. She is a globally recognized brand strategist with a focus on empowering women and her story-telling skills are absolutely dynamic. Click tlisten!

The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch!

Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/

The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1

Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld

Looking to understand how to apply Mindstate Marketing to YOUR business?
Hop on over to ⇒ https://mindstategroup.com/about

Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources

Other ways to connect with Will and the Mindstate Group:
https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/

Thanks for tuning in!

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Unlocking Your AI Potential

Episode 63

Thursday, February 2, 2023 • Duration 46:12

Artificial intelligence (AI) and ChatGPT have already begun to revolutionize the way businesses operate, and the marketing research industry is no exception. From natural language processing (NLP) to GenerativeAI, these technologies are providing new and more efficient ways to build elite insights.

On this episode of the Mindstate Marketing Hour, we will explore ways in which AI and ChatGPT, a large language model, are having a positive effect on the marketing research industry and give you a glimpse as to how this technology can be used to make your insights more impactful for your organization.

The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch!

Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/

The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1

Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld

Looking to understand how to apply Mindstate Marketing to YOUR business?
Hop on over to ⇒ https://mindstategroup.com/about

Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources

Other ways to connect with Will and the Mindstate Group:
https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/

Thanks for tuning in!

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2 Failures and 1 Success, A Conversation with Mehrab Reza

Episode 62

Thursday, January 26, 2023 • Duration 48:42

On this episode of the Mindstate Marketing Hour, Mehrab Reza shares the ups and downs he experienced going from a three-person shop to leading one of the fastest-growing agencies in just five years.

Mehrab Reza is the founder of Adlantica, a marketing and advertising agency based in Dallas, TX. When he started the agency in 2018, it only staffed two people. Five years later, Adlantica has become one of the fastest-growing agencies with a five-year revenue growth of 2,550%. Their top 3 competitive advantages are providing clients with top-tier audience insights, disruptive creative ideas, and competitive data capabilities.

The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch!

Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/

The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1

Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld

Looking to understand how to apply Mindstate Marketing to YOUR business?
Hop on over to ⇒ https://mindstategroup.com/about

Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources

Other ways to connect with Will and the Mindstate Group:
https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/

Thanks for tuning in!

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Exploring the Limitations of Behavioral Economics in Marketing

Episode 61

Thursday, January 19, 2023 • Duration 41:59

While behavioral economics has proven to be a valuable tool in the world of marketing research and branding, it is important to recognize that “nudging” is inadequate to drive real growth in today's competitive market.

Join us for this episode of the Mindstate Marketing Hour as we delve into the potential that is yet to be fulfilled by behavioral economics in marketing and examine why relying solely on "nudging" techniques may not be the most effective approach for driving brand growth."

The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch!

Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/

The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1

Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld

Looking to understand how to apply Mindstate Marketing to YOUR business?
Hop on over to ⇒ https://mindstategroup.com/about

Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources

Other ways to connect with Will and the Mindstate Group:
https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/

Thanks for tuning in!

Read moreCollapse

Mindstate Marketing Hour – Details, episodes & analysis

Podcast details

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Mindstate Marketing Hour – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other3

LinkedIn2

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other3

LinkedIn2

Amazon1