Explore every episode of the podcast Mindset, Marketing, & Money with Dean Seddon

Is AI about to wipe out whole sales roles… or is it the biggest career opportunity in decades? In this unfiltered part-two conversation with Christine Norton, GTM Sales Lead at KPMG.

We dive into how the sales game has radically shifted since we last spoke — from the death (or evolution) of the SDR, to the rise of ‘Agents as a Service,’ to why your forecast meetings might disappear overnight.

We explore how AI is creating fiercer competition, forcing sellers to think like consultants, and making deep discovery and big-picture thinking more valuable than ever.

Plus, the one skill every salesperson must master now to stay relevant in a world where buyers are more informed, more impatient, and less tolerant of fluff than ever before.

In this episode, I break down exactly what's changed with the LinkedIn algorithm in 2025, why so many of us have seen a sudden drop in views, and what you need to do to stay relevant and effective on the platform.

I’ll share:

• Why impressions have plummeted—even on great content

• How LinkedIn now prioritizes relevance, relationships, and real conversations

• The shift away from recency and how posts now have a much longer shelf life

• Why sticking to your core topics is more important than ever

• How LinkedIn is cracking down on engagement pods, spammy comments, and surface-level tactics

• What metrics actually matter now—like profile views, DMs, and link clicks

This update is a big shift, but it's not all bad news. In fact, I believe this is a huge opportunity—especially if you’re a coach, consultant, or B2B service provider. If you focus on building a targeted audience, sharing evergreen content, and creating real engagement, LinkedIn can still be your best client-generating platform.

If you're feeling frustrated or confused about what’s working now, this episode will help you cut through the noise and make LinkedIn work for you again.

You’ve got the skills. The offer’s solid. You’re posting like a content machine. So… why does it feel like you're shouting into the void while others—less experienced, less ethical, less you—have people lining up to work with them?

In this episode, Dean lifts the lid on the real reason your inbox isn’t flooded with inbound leads. It’s not your pricing. It’s not the algorithm. It’s not that you need another bloody lead magnet.

It’s your positioning. Your message. And—most importantly—the gap you haven’t exposed between what your audience wants… and what they’re settling for.

You’ll learn:

• The 3 demand triggers that get people pre-sold before they ever speak to you

• Why logic doesn’t drive action—but emotional contrast does

• How to build a message that makes your audience feel their current state is intolerable

• The quiet power of creating exclusivity (without faking scarcity)

• And the one mindset shift that will stop you posting content for content’s sake—and start turning your visibility into demand

This isn’t another “be consistent and show value” fluff-fest. It’s a direct line to what actually creates desire and makes people chase you, not the other way round.

If you’re tired of being overlooked by people you know you could help, this one’s going to sting in the best way.

Hit play. Get uncomfortable. And then get in demand.

Are you pouring hours into social media and seeing zero real money back?

I get it, because so many people are falling for the biggest scam on LinkedIn and social media: this idea that just creating "content" is going to make you rich.

I'm going to show you exactly why 95% of content creators are struggling, and then reveal how of business owners are actually crushing it by using what I call the "demand creator" model.

Stop wasting your time chasing likes, and let me give you the proven strategy to turn even a small, targeted audience into high-paying clients.

Get my 7-Day Client System

https://www.deanseddon.io/7-day-client-system

Ever hit that terrifying moment when your sales pipeline suddenly runs dry?

You know the one — you start the year full of hope and clients, but come mid-year, everything slows to a frustrating crawl. Dead silence. No leads. No sales. It feels like the business is on the brink of collapse, and panic starts to set in.

But here’s the hard truth most people won’t tell you: It’s not just the economy or “seasonal slowdowns” causing this. More often than not, it’s complacency. Between January and July, distractions take over, you lose focus, and before you know it, you’ve got a gap that feels impossible to fill.

In this episode, Dean pulls no punches on why this happens — and why the “status quo” is your worst enemy. He shares real-world lessons from his own experience and reveals why doubling down harder during a slowdown isn’t always the answer. Instead, you need a system — a reliable, predictable pipeline that works even when clients go on holiday or the algorithm changes.

You’ll learn:

• Why relying on social media content alone is a trap — and what to do instead

• The “big red button” strategy for plugging urgent pipeline holes right now

• How to build a sustainable client acquisition process that stops the cycle of feast and famine

• Why chasing viral posts is a losing game — and how to reclaim control of your business growth

If you’re tired of pipeline panic and want a real solution that works no matter the market, this episode is for you. Listen now and take control before your next slow season hits.

Get access to the 7-Day Client System https://www.deanseddon.io/7-day-client-system

A few summers ago, I was 10 days from payroll and £13K short. No fluff, no runway, just panic. In this episode, I share exactly how I closed that gap in 7 days using a simple one-page Google Doc, two LinkedIn posts, and a couple of DMs.

I break down the 7-day client system I created from that pressure cooker moment, something that’s now helped over 170 people generate fast revenue without ads, funnels, or a fancy website.

You’ll hear:

• How I created an “Easy Yes Offer” that sold fast

• The exact client acquisition process I used (and still use)

• Why systems beat tactics for consistent revenue

• How to use LinkedIn and direct outreach to win high-trust sales

• What to do when you’re in a B2B revenue slump and need fast cash flow

If you need clients now - or just wants a lean, effective system that works - you’ll get everything you need right here.

Only 4% of creators make $100k+ online. I teach the simple system to join them.

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One of our TikTok videos got 9,648 views.

The account was brand new. It only had 32 followers. And we knew exactly what would make it take off.

In this episode, we walk through what we did and why it worked. It has nothing to do with trending sounds, dancing, or posting every day. It’s something almost no one talks about. And it starts before you even hit upload.

We also explain how the platforms really work now. Why follower count matters less than ever. Why some of your videos flop while others randomly fly. And what most people miss when they try to grow an audience.

This is not about going viral. It’s about getting your content seen by the right people with as little effort as possible.

You’ll learn:

• The one thing we changed that helped the algorithm understand our content

• How to use short video hooks without sounding fake or overhyped

• What kind of content keeps showing up on people’s feeds and why

Most people are guessing. We tested this. And the results speak for themselves.

If your content isn’t getting traction, this will show you why. More importantly, it will show you what to do differently.

And the tweak that started it all? You’ve probably ignored it a hundred times.

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You're putting in the hours. You’re active online. You’re trying every tip, tool and strategy that promises results. But your income still isn’t showing it.

In this episode, we break down why so many business owners feel like they’re doing everything right but still not getting paid. The problem isn’t your work ethic. It’s what you’re focusing on. Chasing leads, switching strategies, launching new offers every few weeks might feel productive, but it’s usually just panic disguised as progress.

We talk about why building systems feels boring but is essential, how broad messaging kills trust, and why most people avoid the real work that leads to consistent results. We also get into the mindset traps that keep people stuck, from needing guarantees before taking action to constantly reacting instead of building with intention.

If you’re working hard but still not earning what you should, this episode will help you spot what’s really going on. It’s not about working more. It’s about finally doing the right things, repeatedly, even when it’s not exciting.

This is the gap between being busy and being profitable. And we’re calling it out.

Sign up for my newsletter to grow and get clients: https://signalnewsletter.deanseddon.io/ LinkedIn in 2020 rewarded almost anything. A quote, a blog link, a quick thought from your day. If you showed up regularly, it worked.

In 2025, that approach falls flat. The platform is more crowded, the algorithm is pickier, and the audience is more selective. What used to get reach now gets ignored. What used to convert now gets scrolled past.

In this episode, I explain exactly how LinkedIn has evolved over the past five years. I compare what worked then with what works now. You’ll hear how content reach has shifted, why lead generation requires a clearer message, and why most outreach goes unnoticed. I also explain why follower counts matter less than people think and what that means for how you build trust and visibility.

This is not a motivational pep talk. It is a practical breakdown of how to use the platform properly in its current form. If you want to stop guessing and start getting results again, this will give you the clarity you need to adapt.

LinkedIn still works. Just not the way it used to.

From Burnout to Booked: How Aaron Rebuilt His Career (and Client List) on LinkedIn

What do you do when the thing you’re good at is slowly draining the life out of you?

Aaron Bart had the title, the team, the 60-hour weeks, and the kind of agency leadership role people chase for years. But behind the scenes? Burnout. Resentment. And a creeping sense that this wasn’t it anymore.

In this episode, we dig into the shift—from running creative teams in high-stakes US agencies to building a coaching business from scratch using LinkedIn. No ads. No hacks. Just honest content, real conversations, and the clarity to know what he actually wanted to be known for.

We talk:

• How Aaron turned agency chaos into a coaching offer clients chase him for

• The LinkedIn “lightbulb moment” that changed how he showed up (and got leads)

• Why content isn’t working for most people (and what to do before you post anything)

• What makes someone look flaky vs. look free in a career change

• And the real reason many businesses fall apart when they grow too fast

If you’re sitting in a job that doesn’t fit, building something on LinkedIn that’s not clicking, or just wondering what the hell you’re doing next—this chat will hit home.

No fluff. No “manifest your dream life” energy. Just honest lessons from someone who’s actually done the hard pivot—and made it work.

You don’t need a new job title. You need a clearer direction. And maybe, a bit of help finding your voice again.

Tune in.

LinkedIn wasn’t working for me either - until I stopped trying to prove I was the expert and started showing it instead.

In this episode, I sit down with Rob Reich to unpack the biggest mistakes solopreneurs make on LinkedIn, why posting more isn’t the answer, and how to finally start turning visibility into actual business.

No gimmicks. No cold DMs. Just the stuff that actually works.

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#deanseddon #socialselling #getclients #solopreneur #makingmoney #businessowner

Selling shouldn’t feel like guesswork.

But for most solopreneurs, it still does.

In this episode, I’m joined by sales pro Paul Owen to unpack why even the smartest founders stall when it comes to closing - and how to finally fix it.

You’ll learn:

• Why follow-up fear is costing you thousands (and how to fix it fast)

• The simple mindset shift that makes sales feel natural - not awkward

• How to qualify leads without feeling like you’re interrogating them

• The real reason your prospects don’t buy - and how to change that instantly

• And a dead-easy way to create momentum so deals don’t stall

If you're great at what you do but tired of the feast-or-famine cycle, this episode gives you the tools to change that - without adding more hustle or hype.

Listen now, and get the confidence and system you need to turn interest into income.

Most founders believe that if they just follow the plan, success will come.

But Elizabeth Gooch - who built a global tech company from her bedroom with £1 - says that’s rubbish.

In this episode, she tears apart the fantasy that growth is just about working harder or sticking to a five-year roadmap. Business isn’t predictable, and those who cling to their plans instead of adapting are the ones who get stuck. She talks about the real reason most businesses plateau, why most leaders are winging it, and how to stop wasting time on strategies that don’t translate to results.

Elizabeth also gets into the tough moments - the times her company was on the brink, the brutal lessons in leadership, and the realities of selling a business under pressure.

She doesn’t sugar-coat the challenges, but she does have a clear message: if you’re serious about growth, you need to rethink everything you assume about how businesses scale.

This is a conversation for people who want the truth, not recycled advice. If you’re running a business and feel like you’re pushing against a wall, you need to hear this.

For years, people have obsessed over follower counts, thinking that more equals better. But the way social media works has completely changed. Platforms don’t care how many people follow you anymore - they care about what holds attention. And that’s good news if you know how to use it.

In this episode, I break down why followers are no longer the key to visibility and what actually moves the needle now. If you’ve been trying to grow your audience but feel like you’re shouting into the void, this will explain why -and what to do instead.

We’ll cover:

• Why social media platforms have moved away from follower-based reach
• How AI-driven feeds decide what content gets shown (and how to work with them)
• The mistake most people make by trying to appeal to everyone
• How small, highly targeted audiences are getting better results than huge followings
• What to focus on if you want to make money, not just rack up numbers

The shift is already happening, and those who understand it will have a huge advantage. If you’re still playing the old game, you’re wasting time. Listen in and start using social media in a way that actually works.

Most people start a business for freedom. Then reality slaps them in the face.

In this raw and unfiltered episode, I sit down with Lee-Ann Johnstone, founder of Affiverse, to talk about what it really takes to grow a business from scratch - beyond the hype and Instagram fantasy.

We cover: 🔥 The messy middle - what happens when the excitement fades and reality sets in. 🔥 Why most new business owners set themselves up for failure (and how to avoid it). 🔥 The two biggest mistakes that kill momentum and keep you stuck in survival mode. 🔥 Why niching down feels terrifying but is the only way to grow. 🔥 The shift happening in marketing that most people haven’t woken up to yet.

And - spoiler alert - building a business isn’t about working less. It’s about working smarter.

If you're serious about making it work (without losing your sanity), this one’s for you.

you’ve probably felt the pain of the feast-and-famine cycle.

One month you’re slammed, the next you’re scrambling, panicking about where your next client is coming from. I’ve been there, and trust me - it’s brutal.

Years ago, I found myself needing £13k in a single week or my business was finished.

Bank account empty. Bills stacking up. Panic setting in.

I was out of options.

In that moment, I realised most of what I’d been taught about marketing was too vague, too slow, and too complicated for a crisis.

In this deeply personal episode, I’m sharing exactly how I turned desperation into action.

You’ll learn how I created an irresistible, crystal-clear offer, priced it boldly, and aggressively marketed it to go from broke to fully booked in just days.

I’ll also show you how to permanently break free from the feast-and-famine cycle - by simplifying your offer, clarifying your message, and building systems that reliably bring clients your way, month after month.

If you’re ready to hear what really works (and stop repeating my mistakes), hit play.

You know your stuff.

You’ve got the experience, the results, the credibility—but online, it’s like no one sees it.

Meanwhile, people with half your expertise are getting all the attention, landing the clients, and owning the conversation.

Frustrating, right?

You’re careful with your words because you don’t want to sound arrogant.

You try to share value, but it gets lost in the noise. And every time you see someone less qualified blowing up online, you wonder - what are they doing that I’m not?

In this episode, I’ll show you exactly why this happens - and how to flip the script. Small shifts in how you communicate can take you from overlooked to undeniable.

If you’re ready to be seen as the authority you actually are, listen in.

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For years, I played it safe. I posted “valuable” content. I tried to sound professional. I thought if I just shared good advice, people would listen.

They didn’t.

No engagement. No clients. No one cared.

And then I realised something brutal: boring is worse than being hated.

Agitation: I see so many people making the same mistake I did—hiding their personality, watering down their opinions, trying to appeal to everyone. And then wondering why their content flops.

I know how it feels. You pour time into a post, hit publish… and nothing. Meanwhile, people with half your experience are blowing up, getting clients, building a brand that actually matters.

It’s not because they’re better. It’s because they refuse to be forgettable.

Solution: The second I stopped trying to fit in and started owning my voice, everything changed. And in this episode, I’m sharing exactly what I did.

🔥 The biggest myth that’s keeping you invisible. 🔥 The lie about “professionalism” that’s killing your content. 🔥 The mindset shift that will make your audience actually pay attention.

If you’re tired of shouting into the void, this is your wake-up call.

Listen now. Because the longer you wait, the harder it gets.

AI is creeping into every industry—now it’s coming for coaching.

With AI-powered apps offering sessions for less than the price of a coffee, some coaches are already feeling the heat.

But here’s the real question… Is AI a threat or the biggest opportunity the coaching industry has ever seen?

In this episode, I break down:

• The coaching jobs AI will replace (sooner than you think)
• The areas where human coaches will always have the advantage
• The key shift you must make to stay ahead

This isn’t about fear—it’s about strategy.

If you’re a coach (or thinking of becoming one), you need to hear this.

Listen now and get ahead of the AI curve.

As the looming TikTok ban sends shockwaves through the creator economy, many are grappling with the fragility of platform dependency.

Learn why building an email list is the ultimate safeguard for your business and how to take control of your audience - no matter what happens with platforms like TikTok, LinkedIn, or Instagram.

Packed with actionable tips and real-world success stories, this episode is a wake-up call for creators and business owners to future-proof their revenue streams.

Don't wait until it's too late

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Networking isn’t about pitching; it’s about building relationships—but so many people get it wrong.

In this episode, I chat with Jamie, the founder of Circle Networks, about why traditional approaches to networking often fail and how to do it differently.

Jamie shares his journey, from hating online networking to creating a model that focuses on real conversations and mutual value.

We’ll unpack why most people show up to sell but forget no one’s there to buy, and how shifting your mindset from ‘selling’ to ‘helping’ changes everything.

Jamie even shares a surprising story about how a year of focusing on others led to a six-figure outcome—and what you can learn from it.

If you’ve ever felt stuck or frustrated trying to find clients through networking, this conversation might just change your perspective.

Join us as we break down the practical steps to build meaningful connections that actually work.

Have you ever felt stuck in the never-ending chase for more followers, more likes, more engagement, thinking that’s the only way to win clients?

I used to believe that too, but what if I told you there’s another way - one that doesn’t involve chasing vanity metrics?

In this episode, I’m flipping the script on everything you’ve been told about needing a massive audience to succeed. I’ll share how I’ve won clients consistently with a small, highly engaged audience. No hacks, no shortcuts - just a clear, simple strategy that anyone can use.

Here’s the thing, more followers don’t automatically mean more clients.

In fact, the bigger your audience, the harder it can be to convert. So what’s the secret? It’s not about quantity; it’s about quality. I’m breaking down the exact steps I’ve used to focus on the right people, craft a compelling message, and turn connections into paying clients - even with an audience of just a few hundred.

If you’ve ever wondered how to make your small audience work for you, this is the episode you can’t afford to miss.

Stay tuned, because what you’ll learn might just change how you think about your business forever.

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Are you making the most of LinkedIn?

If your content isn’t getting engagement or turning followers into clients, you might be missing one simple strategy: the 4:1:1 rule.

In this episode, I’m sharing how this approach transformed my LinkedIn results - and how it can do the same for you. You’ll learn how to strike the perfect balance between entertaining, educating, and selling, so your audience stays engaged and you see more conversions.

I’ll break down the exact steps I use, including how to find content that connects, why soft sells are surprisingly powerful, and how my "Win on Wednesday" posts drive consistent leads. 

If you’re serious about using LinkedIn to grow your business, this episode will change the way you approach your content.

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Terrified of public speaking?

Scared to post online because of trolls?

You're not alone. In this no-holds-barred episode, Dean Seddon and Dave Falkner open up about the fears, failures, and triumphs of going from anonymous to unforgettable.

Hear Dave's journey from behind a computer screen to standing on stage in front of hundreds - and the hilarious dad joke that turned a stiff crowd into superfans. Dean shares his own struggles with stage fright, awkward silences, and the mental chaos of trying to be "perfect" while juggling the pressure of being in the spotlight.

But it's not all nerves and missteps. This episode is packed with practical tips on finding your voice, owning your mistakes, and learning to turn brutal online comments into motivation. They also reveal why being yourself - warts, bad jokes, and all - is the real secret to connecting with any audience, whether you're on stage or posting a video to 15 people.

You'll laugh, you'll cringe, and by the end, you'll realise that the fear holding you back isn't half as big as the reward waiting for you.

If you've ever wanted to find the courage to speak up, stand out, and make an impact, this episode is your permission slip to get started. Listen now and take the first step toward becoming the confident, engaging person you've always wanted to be.

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Ever wondered what memes, cocktails, and cutting-edge AI have in common? In this punchy, neon-soaked debut episode, Dean ditches the tired interview format for an unfiltered, laugh-out-loud chat with content whiz Tom. Together, they unpack the secrets behind making people laugh and buy, the wild evolution of platforms like TikTok, and how Jaguar’s bold leap from accessible to elite might just crash and burn - or redefine luxury forever.

But it doesn’t stop there. Dive into the dizzying rise of AI-generated everything - from eerily real political deepfakes to bots out-performing humans on social media (yes, even Dean’s doppelgänger went viral). They’ll also share war stories, like how a Gatwick airport meltdown landed Dean on national TV and why a guy making cucumber recipes might be a social media genius.

If you’re ready to laugh, rethink your content game, and maybe even question reality, this episode’s for you. Grab your drink (please, not a Blue Lagoon), and let’s explore the chaos and opportunity of the digital world together.

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This week, I’m sitting down with Holly Hayes.

She’s been at the top of her game, managing social media for Steven Bartlett, and now she’s making waves at Deer Media, one of the biggest podcast networks out there.

Holly knows what it takes to build influence and stay ahead in a fast-changing world.

We dig into how podcasting is shaking up the media landscape and why it’s become the go-to platform for real, unfiltered conversations.

Holly’s insights are straight from the trenches of two of the most competitive industries out there.

If you want to hear what’s really working in content right now or just need a bit of inspiration from someone who’s been there and done it, this is the episode for you. Don’t miss it.

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Ever wondered how to turn a sales call into an easy, natural conversation that actually leads to results?

In this episode, I’m sharing the exact framework I use to run sales calls that feel less like a pitch and more like a productive chat.

We’ll break down the anatomy of a perfect sales call - from doing your prep work and setting the agenda to asking the right questions that get your prospects to reflect on what they really need. I’ll also dive into why explaining less and listening more can completely change the way you approach your calls - and how to present your offer in a way that truly resonates.

Whether you’re a coach, consultant, or solopreneur selling your expertise, this is about creating a process that works for both you and your ideal client. So if you're ready to learn how to have better sales conversations that actually convert, this episode is for you.

Tune in to make your next sales call your best one yet.

Most small businesses and solopreneurs struggle with marketing.

They waste time copying big brands, following flashy trends, and spreading themselves too thin.

The result? Burnout, frustration, and little to show for all that effort. Instead of attracting clients, they’re stuck chasing likes and impressions that don’t convert.

Imagine pouring hours into LinkedIn, TikTok, or email campaigns, only to see crickets.

The competition is fierce, and everyone seems to have a bigger budget, larger teams, and slicker strategies.

It feels impossible to stand out. You’re not Coca-Cola or Nike - you’re a small business owner with limited time, budget, and resources.

Trying to play the same game as the big players is a guaranteed way to lose.

What if you stopped competing on their terms and started playing to your strengths?

The secret isn’t about going bigger - it’s about thinking like an underdog.

Underdogs know how to be scrappy, focused, and strategic.

They don’t waste time mimicking the giants; they carve their own path.

With the right framework, you can simplify your marketing, build a loyal audience, and win clients consistently.

In this episode, we break down four essential steps to reduce the friction between you and your ideal clients.

You’ll learn how to create a clear offer, target the right audience, craft magnetic messaging, and build a time-saving system.

This isn’t about working harder - it’s about working smarter, so your efforts actually pay off.

Ready to ditch the big-brand playbook and market yourself like an underdog?

This approach will change the way you think about marketing forever.

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Building a business on LinkedIn isn’t easy. It’s frustrating, confusing, and at times, you’ll wonder why it’s working for everyone else but not you.

I’ve spent years going round in circles, trying to figure out what others were doing right while I felt stuck.

But eventually, I learned some tough lessons that saved me a lot of time and hassle, and I’m sharing them with you so you don’t have to make the same mistakes.

If you want to save time, avoid burnout, and build a business that actually works, you need to start making smarter moves.

These seven lessons will help you do exactly that.

1. Don’t let fear of being 'salesy' hold you back

When I first started using LinkedIn for business, I was terrified of looking desperate or salesy.

I was going through a really tough business split (some of you know the story), and everything felt up in the air. I needed business, but I didn’t want to come across as that pushy person.

But here’s what I learned: it’s not about being salesy, it’s about being personal and relevant.

I made the mistake of lumping all outreach into one category - the bad, the annoying, and the irrelevant.

But I realised, after a lot of time wasted, that it’s not about the outreach - it’s about how you do it. When you research someone, understand what they do, and craft a personal message, people appreciate it. Once I understood this, I started getting better responses.

So, don’t be afraid to reach out. Just be targeted. If you do it right, it’s a game-changer.

If you want to get clients, stop hiding behind your fear of looking desperate.

Take the time to research and reach out in a personal way, and watch the doors open.

2. You don’t need a huge following to get clients

I spent a long time thinking that if I could just get more followers, I’d start getting more clients.

But the truth is, that doesn’t work. Sure, having a large following looks nice, but what does it matter if most of those followers aren’t interested in what you do?

I’ve seen influencers with massive followings struggle because their audience just isn’t the right fit.

More followers won’t fix a strategy problem. Focus on getting the right followers.

I’d rather have 500 followers who are perfect for what I offer than 50,000 who are just there for motivational quotes.

It’s not about numbers - it’s about quality.

Stop wasting time trying to reach as many people as possible. Focus on the people who are actually interested in what you offer, and you’ll start getting the results you want.

3. Clarity is everything

At first, I thought I was clear about what I was offering.

But when I looked at my profile and content through the eyes of a potential client, I realised I wasn’t being clear at all. I was trying to appeal to everyone - business owners, marketers, sales teams. The problem was, each group had different needs and perspectives.

I learned that to really speak to someone, I had to be specific about who I was talking to.

So, I started tailoring my messages for specific groups.

The result?

A massive improvement in engagement and responses.

If you want to attract clients, you need to make it clear what you do and who you do it for.

The more specific you are, the more you’ll stand out and attract the right people.

4. Engagement doesn’t equal success

Likes, comments, shares - they all feel good.

But I’ve learned that they don’t always lead to clients.

I’ve had people with 200,000 followers tell me they’re making no money.

I’ve seen people with huge engagement numbers still end up going back to a regular job because they couldn’t convert the engagement into business.

The real question is: are the right people engaging with you?

If your likes and comments aren’t coming from your ideal clients, they don’t mean much.

Engagement isn’t the goal - it’s a tool.

Focus on getting the right people to engage with your content, and you’ll see more clients in your pipeline.

5. Content isn’t king - systems are

For a long time, I thought content was the key to everything.

Post enough, and clients will come to you, right?

Well, I learned the hard way that content alone won’t bring in the clients.

Sure, content helps you build your authority, but you need a system to convert that content into leads.

Without a system in place to handle the inbound interest, content is just fluff.

Systems are what bring in the business. The content is just the tool to get you noticed.

If you want predictable results, stop relying solely on content.

Build a system that converts your content into clients, and you’ll see steady growth.

6. LinkedIn is just a room full of people

It’s easy to forget that LinkedIn is full of real people with real needs.

When I first started, I focused too much on the numbers and forgot to treat LinkedIn like a room full of people.

The best outreach I’ve ever done is when I’ve focused on the individual, taken the time to understand them, and made the message personal.

People can tell when you’ve done the work to understand them, as opposed to sending a generic message.

If you want to stand out, treat LinkedIn like a room full of people, not a mass of profiles.

When you focus on the individual and engage with them on a personal level, they’ll notice the difference.

To stand out on LinkedIn, stop treating it like a numbers game.

Focus on the people.

Personal outreach leads to more meaningful conversations and better results.

7. Systems trump shiny objects

There are a lot of tools, hacks, and trends that promise to make LinkedIn easier.

Believe me, I’ve tried most of them.

But here’s the problem: if you keep chasing the latest shiny object, you’ll never get anywhere.

It’s a cycle.

The real key to success on LinkedIn is building a system you can rely on.

Systems don’t rely on trends - they work consistently over time.

And once you have that system in place, you’ll stop worrying about the latest hack or trend.

You’ll know what works, and you’ll stick to it.

If you want sustainable success, stop chasing trends.

Build a system that works for your business, and you’ll get predictable results without the stress of chasing every new trend.

So, what’s the takeaway here?

LinkedIn success isn’t about hoping for a viral post or trying every new trend.

It’s about having a clear strategy, focusing on the right people, and building systems that consistently work.

If you’re ready to stop wasting time and start building a business that works, reach out to me on LinkedIn.

Send me a message with the word "win," and let’s talk about how we can get your business on the right track.

Focus on systems, not hacks. This is how you build a business that lasts.

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Many business owners find themselves working long hours without seeing the income they expected.

They’re delivering value but aren’t reaching true financial freedom.

Imagine making £100k a year by working just 10 billable hours a week.

This isn’t only about raising prices; it’s about positioning yourself effectively, attracting clients who genuinely value your expertise, and building a structure that allows you to earn what you’re truly worth.

Without a strategic shift, most business owners will keep working hard without getting closer to real financial independence.

In this episode, we’ll explore the mindset shifts, strategies, and client-focused approaches that can help you move from feeling stretched to running a business model that supports a £100k income.

You’ll hear the story of a business owner who transformed their approach to ensure every hour is well-compensated.

This isn’t about quick wins but about building a sustainable business that respects your time and expertise.

If you’re ready to align your business with real financial goals, this episode will give you the insights to start that shift. Listen in to discover how to create a business that finally works for you.

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In this episode, I’m digging into one of the toughest lessons I’ve learned in business: the high cost of people-pleasing.

It’s something we all think we can avoid – until we’re knee-deep in projects, saying “yes” to every request, and feeling like our work isn’t even ours anymore.

I’ve been there. Burned out.

Frustrated.

Wondering why the business I built for freedom started to feel like a trap.

In this conversation, I get brutally honest about how people-pleasing sneaks in and, before you know it, robs you of your energy, your time, and, frankly, your confidence. I'll take you through the moments I said “yes” when I knew I should have said “no” – and the exact cost of those decisions.

But this episode isn’t just my horror stories.

I’m sharing what I’ve learned about setting boundaries, the importance of clarity, and why respecting your own expertise is the only way to build something sustainable. Because here’s the thing: clients don’t hire you just to make them happy; they want results – and that only comes when you have the courage to stand firm.

This episode is for you if you’ve ever felt:

• Trapped by client demands
• Unsure of where to draw the line
• Tired of putting everyone else first

If you’re ready to protect your time, reclaim your work, and create something that works for you, don’t miss this episode.

It’s about delivering real value, on your terms, and building a business that truly serves you – without sacrificing your sanity.

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I sit down with Tom Thompson, the guy who’s been working with me behind the scenes on my socials and content at MAVERRIK.

We're recording this chat from a motel in Atlanta, and I’ve finally managed to convince him to join me on the podcast.

We’re talking all things TikTok – our six-month journey of trying to crack the platform and the rollercoaster ride that comes with it.

We dive into the ups and downs of content creation, why some of our TikTok's took off while others totally flopped, and how we’ve been experimenting with trends.

You’ll hear about the spontaneous videos we threw together that ended up outperforming the ones we actually planned out.

And, of course, we get into the quirks of TikTok’s algorithm – the mystery of why certain posts skyrocket while others fall flat.

It’s not just about strategy, though.

We talk about the emotional side of creating content, dealing with negativity, and the fine balance between standing out and staying authentic.

If you've ever wondered how to keep your sanity while trying to grow on TikTok, this episode will give you a behind-the-scenes look at how we’ve navigated it all.

Whether you're already on TikTok or just thinking about giving it a go, you’ll get some practical tips and a few laughs along the way.

Tune in to find out how we’ve been using trends to our advantage – and why, sometimes, you just have to keep going and let the numbers speak for themselves.

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In this episode, we’re diving into something that can transform your business – the power of being yourself online.

Too many people are afraid to stand out. They try to please everyone, and in doing so, they end up blending in.

Here’s the reality: people buy from people. But they won’t buy from you if they don’t believe in you. And they won’t believe in you if they can’t see the real you.

Let’s take an extreme example – Donald Trump. Like him or not, his supporters back him because they feel he’s being real. He’s built a fanbase by being bold and unapologetically himself.

Now, I’m not suggesting you turn into Trump, but the principle holds - if you want die-hard supporters, you need to be bold. Be real. Be YOU.

And guess what? You don’t need thousands of fans. In fact, you probably only need about 100 true supporters to build a thriving business.

This episode will challenge you to stop playing it safe. Stop being vanilla. Start owning your personality, your opinions, and the way you do things.

When you do this, you’ll start attracting your tribe. People who believe in you, trust you, and buy from you.

If you’ve been afraid of being too much, of scaring people off, you’re holding yourself back. The truth is, people will love you more for being yourself.

So, are you ready to step up? Tune in and discover why being real is your best marketing strategy.

This episode will change the way you think about personal branding and show you how to stand out.

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Link to my GPT for you to try:

https://chatgpt.com/g/g-K3AIhmLOh-storytelling-posts

In this episode, we dive into one of the most powerful strategies for building meaningful connections and attracting clients on LinkedIn - storytelling.

But we’re not just talking about any stories; we’re talking about how you can transform your own experiences into highly engaging content with the help of AI.

You’ve probably felt the frustration of putting out valuable, well-thought-out posts that don’t quite hit the mark.

Meanwhile, others seem to get all the attention with posts that feel far less substantial.

So, what’s missing?

It’s all about how you connect with your audience on an emotional level - and that’s where storytelling comes in.

This episode is packed with insights on how to use AI to enhance your storytelling, making your LinkedIn posts more relatable and impactful.

We’ll explore how to tap into your own experiences, turn them into compelling narratives, and engage your audience in a way that’s authentic and drives real results.

But there’s more. We’ll also share practical tips on how to integrate these AI-powered strategies into your content creation process, so you can keep your posts fresh and captivating without the overwhelm. Ready to turn your LinkedIn posts into client-attracting stories?

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We’ve all been there, paralysed by the idea of being told "no" or getting criticised, and it’s easy to let that fear hold us back.

Today, I’m sharing my personal journey through this struggle, drawing on years of building my own brand and business on platforms like LinkedIn, where criticism, trolls, and setbacks are part of the daily grind.

I’m not here to sugar-coat it – rejection hurts.

But over time, I’ve learned that "no" isn’t the end. It’s just part of the process. In this episode, I’ll explore why so many of us let fear stop us from taking action, and how embracing failure can actually be the key to moving forward. You’ll hear some of my own stories, from moments that felt career-ending at the time, to realising that none of them truly mattered in the long run.

If you’re stuck because you’re afraid of failing, afraid of hearing "no," or worried about what people might think, this episode is for you.

I’m not going to give too much away, but let’s just say you might start looking at rejection a little differently by the end of this one. Let’s get into it

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Struggling to get your services off the ground?

Feeling like no matter how much you pitch, clients just aren’t biting?

In this episode, we’re unpacking why your offers might be falling flat.

Spoiler alert: it’s not about trying more tactics - it’s about fixing what’s broken beneath the surface.

From unclear value propositions to targeting the wrong audience, we’re diving into the 8 biggest reasons your sales efforts might be missing the mark.

Ever tried explaining your offer and watched as eyes glaze over? That’s a sign your value proposition isn’t connecting.

Or maybe you’re talking to everyone and selling to no one? That’s another common trap we’ll explore.

What about your positioning - are you blending in with every other service provider, or standing out as the go-to expert?

And let’s not forget about your mindset. Do you truly believe in the value you’re offering? Because if you don’t, your prospects can sense it.

This episode is packed with the hard truths you need to hear to diagnose why your services aren’t selling and what needs fixing first.

Before you dive into more tactics or quick hacks, join me as we break down these 8 fundamental issues that could be costing you sales.

Tune in - your sales turnaround starts here.

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Sick of battling social media algorithms?

In this episode, I’m diving into why building an email list should be your top priority.

While social media is great for visibility, it’s not where you build real, lasting relationships.

Here’s the deal - you don’t own your audience on social.

With one algorithm change, your reach could vanish overnight. But with email?

You get direct access to your audience every single time.

An email list lets you build a community that’s yours. You can nurture potential clients who aren’t ready to buy right now but might be in the future. You can stay top of mind, share real value, and build trust - all without worrying if today’s post will even get seen.

And guess what?

I’ll be your first subscriber.

If you’re ready to build an audience that’s algorithm-proof and always in your control, this episode is for you. You’ll learn why an email list is like a goldmine of future clients, and how to get started - even if you’re brand new.

Don’t leave your business in the hands of social media platforms. Tune in now and let’s start building your email list today.

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You’re showing up on LinkedIn every day - posting, commenting, connecting - but it still feels like you’re getting nowhere.

No traction. No leads. No growth.

It’s like you’re spinning your wheels, putting in all this effort for zero results.

You see others thriving - getting likes, comments, and clients - while you’re left wondering what’s missing.

The frustration builds. Self-doubt creeps in.

You start questioning whether LinkedIn is even worth your time.

But here’s the thing: LinkedIn can be a game-changer... if you avoid a few simple mistakes that might be quietly sabotaging your success.

In this episode, I’m breaking down the 9 biggest LinkedIn mistakes that are keeping you stuck.

And, more importantly, I’ll show you exactly how to fix them.

We’ll dig into what’s really holding you back and how to turn things around - so you can finally start seeing the results you deserve.

Ready to make LinkedIn work for you, instead of feeling like it’s working against you?

Tune in now.

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They’re pouring time into thoughtful, well-constructed content, only to see minimal interaction or impressions. It’s frustrating, especially when they see others posting casual, less polished content that seems to get traction.

The typical advice of "just add more value" doesn’t cut it – there’s a missing piece that most aren’t aware of, something crucial about how LinkedIn actually works.

You know the feeling: you spend time crafting insightful posts, sharing knowledge, offering value – and yet, you’re lucky if a few people even give it a like.

Meanwhile, someone else’s blurry selfie or simple update blows up with likes and comments. It’s maddening. You’ve tried being consistent, adjusting your messaging, maybe even jumped on the AI trend.

Still, it’s as if your content is invisible. You wonder what you’re doing wrong, and why LinkedIn’s algorithm seems to be working against you.

It’s time to stop tweaking your content randomly.

The solution lies in understanding the mechanics behind visibility on LinkedIn – and it has nothing to do with being more valuable. The secret is mastering how long you can keep people engaged.

I use a simple but effective 25-second principle that can dramatically increase your reach.

This isn't about writing longer posts or forcing engagement – it’s about understanding how the platform measures attention. Once you apply this, you'll see the difference, and your content will finally get the visibility it deserves. Tune in to learn how you can start applying this today without overhauling your entire strategy.

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Are you a solopreneur who’s feeling paralysed by indecision, constantly second-guessing every move in your business? You’ve got the expertise and the drive, but when it comes to making bold moves—whether it’s marketing yourself, pitching to clients, or scaling your income - you’re stuck in analysis paralysis.

In this episode of Mindset, Marketing, & Money, we’re digging into why overthinking is holding you back from the freedom and success you’re striving for. We’ll talk about the fear that keeps you hesitating—the fear of making the wrong decision or not being enough - and how that mindset is sabotaging your progress.

I’ll share why jumping from one marketing tactic to another, relying on content that’s safe, or waiting for perfect answers from others won’t get you anywhere. Instead, you’ll discover how imperfect action is the key to unlocking your growth, whether that’s through more confident outreach or taking ownership of your brand strategy.

This episode is packed with actionable strategies, from setting deadlines that force you to decide to narrowing your options so you can make faster, smarter moves in your business. Most importantly, we’ll dive into how shifting your mindset from cautious to unstoppable can help you get consistent leads, land premium clients, and build the business you truly want - without the overwhelm.

If you’re ready to move from stuck to unstoppable, this episode is for you. It’s time to take bold action and finally see the results you’ve been waiting for.

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Are you stuck in the hustle, constantly trying to outshine your competition? Do you feel like no matter how loud you shout or how much content you create, it’s never enough to truly stand out? Here’s the truth: competing in an oversaturated market is the slow lane to nowhere. But what if you didn’t have to compete at all?

In our latest episode, we’re diving into the secret of breaking free from the noise by becoming a category of one. Imagine a business where you’re not chasing clients or fighting for attention. Instead, clients seek you out because there’s no one else like you. This episode is about helping you build a business that aligns with your biggest dreams, one where your unique strengths, story, and personality are your greatest assets.

We’ll walk you through the five key elements that make you impossible to compete with: embracing your personality, narrowing down your audience, solving specific problems, developing your unique methodology, and uniting your clients against a common foe. These aren’t just tactics—they’re a powerful combination that will set you apart and help you lead with confidence.

But we don’t stop there. We also tackle the hardest part of this journey—showing up as your real self in a world that’s constantly telling you to blend in. Authenticity is scary, but it’s also the only way to build something meaningful and fulfilling.

If you’re ready to stop competing and start leading, this episode is for you. Tune in, and let’s build your category of one.

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Are you stuck trying to figure out how to create content that actually engages your audience and drives results? In this episode, I dive deep into my top 20 questions about content creation, answering the most common challenges and concerns I’ve encountered from clients and fellow creators. Whether you’re struggling with what to post, how to convert attention into sales, or how to stay consistent without burning out, this episode has you covered.

I break down the essentials of building trust at scale, why it's critical for your brand, and how to make sure your audience is consuming your content—not your competitor's. We also explore the secret to creating content that resonates with your audience on a deeper level, even when you're feeling stuck. You’ll learn how to define your target audience, tap into their specific pain points, and create content that speaks directly to them.

Plus, I address questions about balancing quality versus quantity, how to go viral (and whether you even should), and how to repurpose your content without sounding repetitive. If you’ve ever wondered how to make your content strategy work smarter, not harder, I’ll show you exactly how I do it—and how you can too.

This episode is packed with practical tips, real-world examples, and proven strategies to help you master content creation, build a loyal following, and scale your business. Whether you’re a seasoned marketer or just starting out, you’ll walk away with actionable insights that will elevate your content game. Listen now to get the answers to the 20 most important questions every content creator needs to know!

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Are you building your business on the back of social media algorithms? Here’s a wake-up call: if you are, you’re playing a losing game.

The algorithm isn’t your friend—it’s a ruthless TV producer, using your content to keep users hooked while constantly shifting the rules. One day, your post is flying high, the next, it’s nowhere to be seen. You want to gamble your business on that?

In this episode, we’re breaking down why chasing likes and comments is just a game of smoke and mirrors. We’re here to talk real strategy—how to build genuine connections that can’t be taken away by a simple algorithm tweak.

We’ll get into the gritty details of why focusing on relationships, not metrics, is the only way to create long-term success online. If you’re done with the rat race and ready to do things differently, this one’s for you.

Tune in, subscribe, and get ready to ditch the algorithm and play the long game.

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In this episode, we cut through the noise and take an honest look at the reality of selling online courses. Everyone's heard the alluring promise: create a course once, and make money while you sleep. But is it really that simple? We explore whether the dream of passive income through online courses is a realistic business model or just another myth.

I’ll share my personal journey – how back in 2012, I almost jumped into the online course game but held back due to self-doubt. Spoiler: I now see that I might have made a different decision knowing what I know today.

We’ll discuss the four key challenges every course creator faces: from generating traffic, managing costs, and breaking through saturated markets, to the often-overlooked issue of shockingly low course completion rates. Is selling an online course really the best way to grow your business, or could a high-ticket package offer more profitability and impact with fewer headaches?

Whether you're a business owner considering launching your first course or an entrepreneur looking to diversify your income streams, this episode will help you decide if selling an online course is the right move for your business—or if there’s a better option waiting for you.

Tune in for practical insights, hard truths, and strategies to make sure your next step is the most profitable one. If you're serious about scaling your business online, this is an episode you can't afford to miss.

Don't forget to subscribe—future episodes will cover more actionable strategies for building your business online, including expert insights on affiliate marketing, email list building, and more!

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In this special episode, we bring you an edited version of a live audio event where I dive deep into one of the most critical strategies for LinkedIn success: finding hot prospects. If you’ve ever wondered how to turn LinkedIn into a lead-generating machine, this episode is for you.

During the live event, I revealed the secrets to identifying two key types of hot prospects on LinkedIn: intent-based and proximity-based. Intent-based prospects are already showing interest in services like yours—they’re the low-hanging fruit you can’t afford to miss. Meanwhile, proximity-based prospects are closer than you think—visiting your profile, engaging with your content, and just a message away from becoming your next client.

This isn’t just theory—it's a step-by-step breakdown of how I personally find these prospects week after week, with practical tips you can apply immediately. From using LinkedIn’s search tools to leveraging profile visits and commenting in active groups, you’ll learn how to carve out just 30-40 minutes each week to build a pipeline of hot leads without spamming or cold pitching.

We’ve edited the best moments of this live session into a podcast that’s packed with actionable insights, real-life examples, and a no-nonsense approach to LinkedIn lead generation. Plus, I share my thoughts on why finding these hot prospects should be a small, but consistent part of your overall LinkedIn strategy. If you’ve been posting endlessly and getting nowhere, this episode will show you how to flip the script.

Don’t miss out on this dynamic, hands-on session that could change the way you approach LinkedIn forever. 

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Are you dealing with clients who constantly push your boundaries, try to manipulate the situation, or drain your energy? In this episode, I dive deep into the realities of handling difficult clients—and how you can come out on top.

From recognizing subtle manipulation tactics to setting firm boundaries that protect your business and your sanity, this conversation is packed with raw, real-life experiences and actionable advice. I share some of my toughest client encounters, the mistakes I made, and the lessons learned.

If you're tired of bending over backwards for clients who don’t respect your expertise, this episode is for you. Tune in to learn how to take control, stand your ground, and build healthier, more profitable relationships.

Don't miss this no-nonsense guide to protecting your business and your peace of mind—subscribe now and get ready to level up your client game.

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In this episode, I sit down with someone very special—my wife, Louise. She’s typically behind the scenes, but today, she’s sharing her journey of navigating sales, marketing, and growing her own ventures. We dive into her experience with "The Shared Table," a community supper club that brought strangers together to cook and connect, as well as her role in driving growth for our print business.

Louise talks about the challenges of starting something from scratch, how she found her audience through grassroots marketing, and the power of building real relationships. She shares how tapping into local networks and being genuine with her audience helped her grow a loyal customer base organically.

This conversation isn’t just about business—it’s about creating something bigger than just profit. If you’re a business owner trying to figure out how to connect with your market, or if you’re looking for a more community-driven approach to success, this episode is packed with practical takeaways. Join us as we discuss why trust, longevity, and getting out into the real world are key to building a sustainable business.

And hey, if you want to hear more from Louise, let me know! If we get lots of comments and subscriptions, I’ll bring her back to talk about launching her nutrition business and all the ups and downs that come with it.

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Feeling like Big Tech's taking more than their fair share?

In this episode, we’re diving into how you can keep more of your hard-earned money by cutting down on those software costs. I know I spend too much on subscriptions, do you?

Join me and Alexander Golev, Founder of SamExpert, a software asset management company. As we chat about what’s really going on with your software spend. Are you paying for subscriptions you barely use? You’re not alone, and it’s time to put an end to it. Alexander spills the beans on how big businesses are wasting millions and shares how you can keep that cash in your business instead.

Think your procurement team’s got it all covered? Well, think again! Even the sharpest teams can get tangled up in Big Tech’s clever deals. We’ll chat about why going it alone isn’t always the best move and how Alexander’s strategies can help you negotiate like a pro. You’ll learn how to spot the tricks vendors use to drain your resources and, more importantly, how to turn the tables and get more bang for your buck.

We’ve got real stories of companies that slashed their software costs and turned those savings into growth.  Whether you’re tech-savvy or just trying to trim the fat, this episode’s packed with practical tips to help your bottom line.

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✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal

✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started.

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In this episode, we're getting real about what it takes to build a personal brand on LinkedIn that doesn’t just look impressive but also brings in the cash. If you think likes and comments are your ticket to success, think again. We’re diving into why all those numbers might not mean much if you’re not converting followers into clients.

You’ll hear stories about influencers who have massive engagement but struggle to make a penny—and learn how you can avoid their mistakes. We’ll break down why going beyond generic content is key and how injecting your unique perspective can make all the difference.

Discover the power of picking a niche and why focusing on a specific problem you solve can be your secret weapon. It might sound counter-intuitive, but narrowing your focus could open up a world of opportunities and make client acquisition a breeze.

We’ll also chat about the fear of missing out on opportunities when you specialise and how to overcome it. Get the lowdown on creating content that attracts attention, nurtures relationships, and seals the deal. Plus, learn the importance of showing up consistently and speaking your audience's language to build trust and credibility.

Whether you’re new to the game or looking to sharpen your strategy, this episode is packed with insights to help you stand out and make your LinkedIn presence truly pay off. Tune in to find out how to connect who you are with what you offer and solve the problems your audience cares about.

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➕ Hit subscribe so you never miss another episode.

✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal

✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started.

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Struggling to find your first ten clients on LinkedIn? You’re not alone. Many solopreneurs and small business owners get stuck in a cycle of overcomplicating their approach, thinking they need a fancy website or a massive following to succeed. This can lead to frustration and burnout.

Imagine feeling confident in your ability to connect with the right people without endless hours wasted on ineffective strategies. The stress of not knowing where your next client will come from can be overwhelming, and it’s easy to feel defeated when you're bombarded with others’ seemingly effortless success stories on social media.

Join me on this special 100th episode where I break down a simple, effective strategy to help you land your first ten clients on LinkedIn. You’ll learn how to target the right audience, understand their pain points, and craft a compelling offer that speaks directly to their needs. Say goodbye to unnecessary complications and hello to a straightforward plan that works. Listen now and take the first step towards building a thriving client base!