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Explore every episode of the podcast Mind Your Marketing

Dive into the complete episode list for Mind Your Marketing. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
The Metrics That Are Getting Marketing Teams Fired16 Apr 202600:10:09

Hire my agency: https://cavesocial.com

Subscribe to my newsletter: https://mindyourmarketing.beehiiv.com/

I Thought Marketing Was Getting Harder. I Was Wrong.21 Jan 202600:09:47

Hire my agency: https://cavesocial.comSubscribe to my newsletter: https://mindyourmarketing.beehiiv.com/

How to Become a Master Storyteller On Social Media19 Feb 202500:05:22

Today, I’m tackling a big myth in social media marketing: that you need multiple posts to tell a story. Truth is, your audience doesn’t have time or patience to follow every episode of a drawn-out narrative. They want a complete story in one watch, scroll, or post. Let’s talk about how to give it to them.

200 - Lessons from recording 200 podcasts18 Oct 202200:17:11
After 200 episodes I’ve learned a lot. Both on and off the air. In this episode, I want to share my biggest learnings so far that I believe you can use too!-------Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
199 - How Far Out Should Your Content Be Scheduled?03 Oct 202200:07:26
In this episode we talk about how far your content should be scheduled in advance. After working with ~100 brands in the last ten years, we’ve seen the ins and outs of content creation and calendars. This episode should help you find the right cadence for your brand.-------Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire ...
198 - How to Get Out of a Creative Rut26 Sep 202200:07:56
Episode #198: Here are the techniques I’ve used to get the creative juices flowing when it feels like I don’t have it. -------Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
197 - Reels vs. TikTok vs. YouTube: What Should Your Brand Use?20 Sep 202200:07:51
Episode #197: Are you stuck on what platform to focus on with your marketing? In this episode of the Mind Your Marketing show I dive into how to approach TikTok, Reels, and YouTube Shorts for your marketing efforts.-------Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social...
196 - How to Navigate Messaging on Social Media With Ann Boyd (Stoplight)20 Aug 202200:19:17
We sat with Ann Boyd, CMO at Stoplight, to discuss how we can approach posting on social media in today's landscape. With so many issues facing our society, context is everything. We discuss this and more in the episode.Cave: https://cavesocial.com/ann-boyd/ LinkedIn: Ann Boyd - https://www.linkedin.com/in/annjb/Website: Stoplight - https://stoplight.io/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable soc...
195 - Becoming a Customer-Centric Company With Sara Strope16 Aug 202200:15:22
We sat with Sara Strope, CMO at TaxJar, to talk about how their brand became more customer-centric.Cave - https://cavesocial.com/sara-strope/LinkedIn: Sara Strope - https://www.linkedin.com/in/sarastrope/#experienceWebsite: TaxJar | A Stripe company - https://www.taxjar.com/To learn more about tax - https://stripe.com/taxJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: htt...
194 - Understanding The Short-Form Video Landscape With Blake Guidry09 Aug 202200:24:24
We sat with Blake Guidry, Creator at Morning Brew, to discuss what's happening with short-form content, the creator economy, and brands dipping their toe into the world of YouTube, TikTok, and Reels.Cave - https://cavesocial.com/blake-guidry/LinkedIn: Blake Guidry - https://www.linkedin.com/in/blake-guidry-198608126/Website: Morning Brew - https://www.morningbrew.com/dailyTwitter: @TheBlakeGuidry - https://twitter.com/TheBlakeGuidryInstagram: @blakeguidry_ - https://www.instagram.com/blakegui...
193 - How Word-of-Mouth Marketing Can Fuel Your Recruiting With Ponara Eng21 Jul 202200:17:02
We sit with the VP of Marketing at Realty Group, Ponara Eng, to talk about how he and his marketing team use word-of-mouth marketing to attract recruits into their business.LinkedIn: Ponara Eng - https://www.linkedin.com/in/ponara/Website: Realty Group - https://realtygroupmn.com/For Agents: https://joinrealtygroup.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https...
192 - How To Tell If Your Company Has Your Back with Holly Wright (Appfire)08 Jul 202200:20:40
Holly Wright from Appfire joined us to talk about her journey as a marketer, and how Appfire has had her back throughout her career. Take a listen, and see how your company can grow as an employer as well.Cave - https://cavesocial.com/holly-wright/LinkedIn: Holly Wright - https://www.linkedin.com/in/hollywright/Website: Appfire - https://appfire.com/The Hub - https://hub.appfire.com/Twitter: @hollygowrightly - https://twitter.com/hollygowrightlyJordan's LinkedIn: https://www.linkedin.com/in/j...
191 - Turning Your Passion Into a Sustainable Lifestyle Business with Jason Atakhanov01 Jul 202200:12:59
We sit with the Founder of Set Sail, Jason Atakhanov, to talk about his journey in entrepreneurship. Jason recounts stories of handing in his two-weeks notice to go start his creative agency.Cave - https://cavesocial.com/jason-atakhanov/LinkedIn: Jason Atakhanov - https://www.linkedin.com/in/jasonatakhanov/Website: Leagent - https://leagent.com/Setsail Marketing - https://setsail.ca/Instagram: @jasonat - https://www.instagram.com/jasonat/Jordan's LinkedIn: https://www.linkedin.com/in/jo...
The Exact Playbook All Social Media Platforms Use to Grow & Monetize15 Feb 202500:03:24

See the exact playbook all platforms use to attract users and monetize.

Chapters00:00 Intro00:39 Phase 1: Honeymoon Phase01:32 Phase 2: Engagement Cliff02:15 Phase 3: Pay to Play

190 - Learning to Say No as You Grow Your Business With Chase Dimond29 Jun 202200:24:49
In this episode, we sit with email marketing specialist and serial entrepreneur, Chase Dimond. We discuss how he's handling the journey of entrepreneurship both physically and emotionally.Cave - https://cavesocial.com/chase-dimond/LinkedIn: Chase Dimond - https://www.linkedin.com/in/chasedimond/Twitter: @ecomchasedimod - https://twitter.com/ecomchasedimond?lang=enJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable...
189 - Setting The Foundation As Marketing Hire #1 In a Startup With Pamela Kohl21 Jun 202200:15:35
We sat with Pamela Kohl to talk about her experience as the first marketing hire within a startup. We get into how she approached setting the foundation, using data, and pushing growth as the company prepared to finish its A Round of funding.Cave - https://cavesocial.com/pamela-kohl/LinkedIn: Pamela Kohl - https://www.linkedin.com/in/pamela-lynn-kohl/Website: Qolo - https://qolo.io/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGe...
188 - Learn How to Budget Your Time Effectively With Andrew McConnell (Rented)06 Jun 202200:16:35
We sat with the CEO of Rented.com, and Author of the book "Get Out of My Head," Andrew McConnell. He uses Stoic principles to better understand how he's using his own time throughout the day. By doing so, Andrew was able to identify several things that would help him live more fulfilled days. Listen to learn more!Cave - https://cavesocial.com/andrew-mcconnell/LinkedIn: Andrew McConnell - https://www.linkedin.com/in/mandrewmcconnell/Twitter: @MAMcConnell - https://twitter.com/mamcc...
187 - The Journey from Entry-Level Marketer to CMO with Erica LaCentra (RCN Capital)24 May 202200:15:35
In this episode we sit with CMO, Erica LaCentra, to talk about her journey from entry-level marketer to CMO. Erica talks about the importance of finding mentors that will help springboard your career.Cave - https://cavesocial.com/erica-lacentra/LinkedIn: Erica LaCentra - https://www.linkedin.com/in/elacentra/Website: RCN Capital - https://rcncapital.com/Instagram: og_ericaleigh - https://www.instagram.com/og_ericaleigh/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X:...
185 - Defining and Capturing a New Audience Segment With CMO, Deidre Hudson (Payability)17 May 202200:13:49
Hear how Deidre Hudson and her team at Payability have identified and started to market to a new audience segment. Deidre brings a ton of experience to the show and useful insights for any aspirational CMO.Cave - https://cavesocial.com/deidre-hudson/LinkedIn: Deidre Hudson - https://www.linkedin.com/in/deidrehudson/LinkedIn Page: Payability - https://www.linkedin.com/company/payability/Website: Payability - https://www.payability.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanschelt...
184 - How to Become a Better Mentor With Jolene Abbott12 May 202200:22:36
If you're looking to be a better mentor this is the episode for you! We sit with the former VP of Global Marketing at Ember Technologies, Jolene Abbott. If you're looking at diving deeper into the world of mentoring, then this is the episode for you.Cave: https://www.cavesocial.com/jolene-abbott/LinkedIn: Jolene Abbott - https://www.linkedin.com/in/joleneabbott/#experienceWebsite: Ember Technologies, Inc. - https://ember.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jorda...
183 - Having Your Brand Stand the Test of Time with Kara Shaffer (Dexter-Russell)10 May 202200:18:13
Listen to Jordan sit down with Kara Shaffer, VP of Marketing at Dexter-Russel, a historic knife brand, to talk about how they are telling their story to the next generation of consumers.Cave: https://www.cavesocial.com/kara-shaffer/LinkedIn: Kara Kelly Shaffer - https://www.linkedin.com/in/karakellyshaffer/#experienceWebsite: Dexter-Russell, Inc. - https://dexter1818.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet wee...
182 - Building a Community First Business with Jess Holland (Oahu Running Club)29 Apr 202200:13:42
Building a community is no small task. Jess Holland tapped into her love for running and personal development to start the Oahu Running Club. The club brings children together and gets them (i) running and (ii) feeling empowered.Cave: https://www.cavesocial.com/jess-holland/LinkedIn: Jessica Holland - https://www.linkedin.com/in/jmamerow/Website: Oahu Running Club - https://www.oahurunningclub.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/j...
181 - Punching Above Your Weight As A Brand With Amy Nunn (Prestige Hotels)25 Apr 202200:16:28
What do you do if you're undersized in a fight? You find new ways to compete and win. That's what Amy Nunn and her team have done at Prestige Hotels & Resorts by embracing a nimble marketing strategy to compete.Cave: https://www.cavesocial.com/amy-nunn/LinkedIn: Amy Nunn - https://www.linkedin.com/in/amy-nunn-b8269557/#experienceWebsite: Prestige Hotels - https://www.prestigehotelsandresorts.com/Instagram: @prestigeresorts - https://www.instagram.com/prestigeresorts/?hl=enFacebook: Presti...
180 - Building a Company That Matches Your Purpose with Carissa Campeotto (Trendi)19 Apr 202200:18:58
Carissa Campeotto from Trendi joins the show to talk about growing Trendi from zero to eighty employees during COVID. Hear about her journey, starting as a part owner of a juice shop to now, where she's pushing forward growth at Trendi.Cave: https://www.cavesocial.com/Carissa-Campeotto/LinkedIn: Carissa Campeotto - https://www.linkedin.com/in/carissacampeotto/Website: Trendi - https://trendi.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jor...
Agency vs. In-House vs. Freelancer: Which Is Best for Your Social Media Team?05 Feb 202500:08:22

Looking at hiring for social media? Today's video goes through the options you have, and how best to hire. Chapters: 00:00 - Intro 00:13 In-House 03:18 Freelancers 04:34 Agencies

179 - How to Grow a Spirits Brand With Hannah Hanley (Heritage Distilling)14 Apr 202200:17:48
CMO at Heritage Distilling, Hannah Hanley, joins the show to talk about the changes taking place in the alcohol industry and how her team is adapting/capitalizing on those changes.Cave: https://cavesocial.com/Hannah-Hanley/LinkedIn: Hannah Hanley - https://www.linkedin.com/in/hannahbowling/ Instagram: @drinkswithhannah - https://www.instagram.com/drinkswithhannah/ Website: Heritage Distilling - https://heritagedistilling.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jord...
178 - How to Unify Your Message Across Departments with Jenn Steele (Reprise)12 Apr 202200:16:49
We sat with the VP of Marketing at Reprise, Jenn Steele, to discuss how product-led growth companies can unify their message across departments.Cave: https://cavesocial.com/Jenn-Steele/LinkedIn: Jenn Steele - https://www.linkedin.com/in/jennsteele/Twitter: @jennsteele - https://twitter.com/jennsteeleWebsite: Reprise - https://www.getreprise.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advic...
177 - Why Your Business Should Start Podcasting with Cammie Doder (Aspiriant)04 Apr 202200:13:36
We sit with Cammie Doder from Aspiriant to talk about podcasting in business and how it can help your business. Cammie brings a wealth of knowledge to the show, and a unique perspective when it comes to business podcasting.Cave: https://cavesocial.com/Cammie-Doder/LinkedIn: Cammie Doder - https://www.linkedin.com/in/cammiedoder/Website: Aspiriant - https://aspiriant.com/The Aspiriant Podcast: Money Tale$ - https://aspiriant.com/podcasts/Jordan's LinkedIn: https://www.linkedin.com/in/jordansch...
176 - Understanding Value-Based Pricing with Tom Kuhr (Greenfly)21 Mar 202200:21:59
We sat with Tom Kuhr, CMO at Greenfly, to talk about how to set value-based pricing. Tom brings decades of experience to the show and a unique perspective on value-based pricing.Cave - https://www.cavesocial.com/Tom-Kuhr/LinkedIn: Tom Kuhr - https://www.linkedin.com/in/tomkuhr/#experienceTwitter: @tomkuhr - https://twitter.com/tomkuhrWebsite: Greenfly - https://www.greenfly.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet we...
175 - How to Build and Maintain Reputation Online With Paul Edgeman (Thrive Communities)17 Mar 202200:19:04
In this episode, we sit down with Paul Edgeman, VP of Marketing at Thrive Communities to talk about how his team builds reputation online. We all know reviews can make or break you online, and Paul walks us through how he and his team move forward with building their reputation online.Cave - https://www.cavesocial.com/Paul-Edgeman/LinkedIn : Paul Edgeman - https://www.linkedin.com/in/paul-edgeman-0570451b/Company: Thrive Communities - https://www.thrivecommunities.com/Reputation.com - https:/...
174 - Building a Brand Across Multiple Lines of Business with Pamela Herrmann (On Q Financial)01 Mar 202200:19:37
We sat with Pamela Herrmann from On Q Financial to discuss what it's like to build a brand across multiple business lines (B2B + B2C). We also talk at length about Pamela's transition from consulting to coming in-house, and what she's learned along the way. Enjoy!Cave - https://www.cavesocial.com/pamela-herrmann/LinkedIn: Pamela Herrmann - https://www.linkedin.com/in/ACoAAACFPz4BTqoAFh1TpRxbWczlralzkKb4Pa4/Website: On Q Financial - https://onqfinancial.com/Jordan's LinkedIn: https://www.linke...
173 - How To Innovate as a Challenger Brand with Elliot Freeman (Skratch Labs)23 Feb 202200:15:52
We sat with the CMO at Skratch Labs, Elliot Freeman, to talk about how innovation takes place as a challenger brand. After a decade-plus in the space, Elliot brings a ton of CPG experience to the podcast.Cave - https://www.cavesocial.com/elliot-freeman/LinkedIn: Elliot Freeman - https://www.linkedin.com/in/elliotfreeman/Website: Skratch Labs - https://www.skratchlabs.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly ac...
172 - Refining Your Entire Customer Experience With Amisha Gandhi (Tipalti)23 Feb 202200:16:50
We sat with the SVP of Marketing at Tipalti, Amisha Gandhi, to talk about how brands can button up their customer experience. Amisha helps us think about the complete experience a customer has with a company, and how we as leaders should think about this in our own roles.Cave - https://www.cavesocial.com/amisha-gandhi/LinkedIn: Amisha Gandhi - https://www.linkedin.com/in/amishagandhi/Instagram: @amishacooks - https://www.instagram.com/amishacooks/Website: Tipalti - https://tipalti.com/Jordan'...
MYM #171 - Learning to Bounce Back With Brad Rice (Homepie)16 Feb 202200:24:05
We sat with Brad Rice, CEO at Homepie, to talk about his journey as a solo founder. We talked about his newest project, Homepie, but Brad has a great career story that dates back to pre-recession.Cave - https://www.cavesocial.com/brad-rice/LinkedIn: Brad Rice - https://www.linkedin.com/in/bradrice/Company: Homepie - https://homepie.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our ...
MYM #170 - How Sweetfin is Approaching Growth With Co-Founder, Seth Cohen07 Feb 202200:14:33
We sat with Seth Cohen, co-founder at Sweetfin, to talk about his team is scaling their fast-casual restaurant change. If you're in the restaurant space, this is the episode for you!Cave - https://www.cavesocial.com/seth-cohen/LinkedIn: Seth Cohen - https://www.linkedin.com/in/setharicohen/Company: Sweetfin - http://www.sweetfin.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our New...
How to calculate the ROI of Social Media30 Jan 202500:10:06

How to Calculate the ROI of Social Media

MYM #169 - Using Small Data to Uncover Big Findings With Jennifer Joyce (SpotOn Fence)01 Feb 202200:13:45
In this episode, we sat with the President of SpotOn Fence, Jennifer Joyce. We get into how she uncovered valuable insights for SpotOn Fence, which allowed them to redefine their target customer.Cave - https://www.cavesocial.com/jennifer-joyce/LinkedIn: Jennifer Joyce - https://www.linkedin.com/in/jenniferjoyce/#experience-sectionWebsite: SpotOn Fence - https://spotonfence.com/Book: Small Data - https://www.amazon.com/Small-Data-Clues-Uncover-Trends/dp/1250080681/ref=tmm_hrd_swatch_0?_encodin...
MYM #168 - How Marketers Can Prove Their Worth Within an Organization With Greg Howard (Vivun)14 Jan 202200:15:54
Having trouble proving your worth to your organization? If so, this episode is for you. We sat with Greg Howard from Vivun, to talk about how marketers can (i) grow pipeline and (ii) show the internal team that they drove the lead.Cave Social - https://www.cavesocial.com/greg-howardLinkedIn: Greg Howard - https://www.linkedin.com/in/greghoward-vivun/#Website: Vivun - https://vivun.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltge...
MYM #167 - How Dave Hirschkop Built a Company By Creating the Hottest Sauce in the World07 Jan 202200:16:35
In this episode, we sat with Dave Hirschkop from Dave's Gourmet Fiery Foods to talk about his 20+ year journey as an entrepreneur. From getting his hot sauce banned (for being too hot) to becoming a national brand, Dave has some stories to tell!Cave Social: https://www.cavesocial.com/dave-hirschkopLinkedIn: Dave Hirschkop - https://www.linkedin.com/in/davidhirschkopdavesgourmet/Website: Dave's Gourmet, Inc. - https://www.davesgourmet.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordansc...
MYM #166 - Blocking Out the Noise, and Focusing on Your Customers With Kate Adams (Burkland)03 Jan 202200:13:32
Are marketers losing their way? Getting caught up in trends? That's what Kate Adams, VP of Marketing at Burkland, and I discuss. We look at how to focus on depth over breadth with your customers and much more!Cave Social: https://www.cavesocial.com/kate-adamsLinkedIn: Kate Adams - https://www.linkedin.com/in/kateadams22/Website: Burkland - https://burklandassociates.com/Podcast: Startup Success Podcast - https://burklandassociates.com/series/startup-success/Jordan's LinkedIn: https://www.link...
MYM #165 - Starting & Scaling a Beauty Brand From Scratch With Alexandra Weinstein (August + Monroe)27 Dec 202100:13:28
We sat with August + Monroe, Co-founder Alexandra Weinstein to talk about her journey building a beauty brand from scratch.Cave Social: https://www.cavesocial.com/alexandra-weinstein/LinkedIn: Alexandra Weinstein - https://www.linkedin.com/in/alexandra-weinstein-01b18867/Website: August + Monroe - https://www.augustmonroe.com/Instagram: @augustandmonroe - https://www.instagram.com/augustandmonroe/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jo...
MYM #164 - Keeping It Real With Your Team And Banding Together With Caitlin Will21 Dec 202100:15:12
We sat down with Caitlin Will, VP of Marketing at Repsly, to talk about how to keep it real with your team. When you have a down-quarter or rough week, it's important to be transparent with your team to bound together.https://www.cavesocial.com/caitlin-will/LinkedIn: Caitlin Will - https://www.linkedin.com/in/caitlin-will-6305284/Website: Repsly - https://www.repsly.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly act...
MYM #163 - Building a Workplace Where You Help Avoid Burnout with Caddie Founder, Alan Nowogrodski17 Dec 202100:17:48
We sit with the Founder of Caddie, Alan Nowogrodski, to talk about how he approaches building his company when it comes to work/life integration.Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
MYM #162 - How Awake Chocolate Flipped Their Entire Channel Strategy When COVID Hit With Adam Deremo06 Dec 202100:15:51
In this episode, we sit with Adam Deremo from Awake Chocolate to talk about how his business pivoted its strategies when COVID hit their business.https://www.cavesocial.com/adam-deremo/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social...
MYM #161 - Going At It Alone: How Max Pete Built His Freelance Business01 Dec 202100:14:09
Have you ever wanted to start your own freelance marketing business? If so, this is the episode for you. We interview Max Pete on how he has successfully built a freelance business within the marketing space.https://www.cavesocial.com/max-pete/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.caveso...
MYM #160 - Creating a Customer-Centric Company With Karl Walsh24 Nov 202100:15:37
Listen to how Karl Walsh and his team at Bodybuilding.com approach building a customer-centric company. We talk at length about how Karl's past experience, combined with company buy-in has led to growth at Bodybuilding.com.https://www.cavesocial.com/karl-walsh/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: h...
The Rise of Micro Trends on Social Media23 Jan 202500:07:00

Rise of the micro trend. ----------- 00:00 Intro 01:03 Trends Today vs. Pre-Internet Trends 02:25 Psychological Reasons for Trends 03:54 5 Phases of Every Trend 05:21 Should Businesses Participate?

MYM #159 - Picking The Right Channels For Your Audience Segments w/ Miriam Kendall, CMO at MakeSpace22 Nov 202100:13:23
We sit with Miriam Washington Kendall, CMO at MakeSpace to talk about how they approach channel selection for their company. As well, we get into why it's important to understand which value propositions your customer segments are responding to most.https://www.cavesocial.com/miriam-washington-kendall/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketi...
MYM #158- How Peavey Industries Handles Growth Internally & Externally w/ Marketing VP Jest Sidloski18 Nov 202100:18:43
We sit with Jest Sidloski from Peavey Industries to talk about how their company handled a massive acquisition and rebrand of another chain. As well as how they are approaching diversity, equity, and inclusion as a company.https://www.cavesocial.com/jest-sidloski/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency...
MYM #157 - Buying, And Then Scaling Alpha Paw With Ramon van Meer16 Nov 202100:20:12
Learn how Ramon van Meer bought a dog ramp business, Alphapaw 2.5 years ago for $300K and has since sold over 35 million dollars of product.Check this Twitter thread: https://twitter.com/ramonvanmeer/status/1448022919901335552?s=20https://www.cavesocial.com/ramon-van-meer/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire o...
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