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Explore every episode of the podcast Mind Your Business With Sara & Helen

Dive into the complete episode list for Mind Your Business With Sara & Helen. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Consult Our Oracles About Your Business FOR FREE | Sara & Helen Answer Your Questions05 nov. 202600:12:52

In our bitesized bonus, we deal with overcoming self-consciousness when pushing your social content, feeling lonely working at home, and worrying about the legal side of launching a new business. If you have a question for Sara and Helen, email hello@mybpod.com, or get in touch via any of the channels below.

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Sleepless Nights? - Put Them To Bed!03 nov. 202600:48:18

What keeps you awake at night as a small business owner? That's the question Sara & Helen are asking in our latest Big Chat, tackling three of the most common causes of sleeplessness: cashflow, parental guilt, and making your first hire. Sara also extols the virtues of walking in the context of a workday, and brings in the science to prove her point. And we have words of wisdom from Ned, The Glutenous Gardener, brought to you by our good friends at Not On The High Street.

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Problem Shared, Problem Halved | Sara & Helen Solve YOUR Business Dilemmas29 oct. 202600:12:21

Late payers, imposter syndrome and a phobia of accounts: Sara and Helen have strong views and constructive advice in our latest Q&A. Email questions about problems in your business to hello@mybpod.com, or get in touch via the channels below.

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Seal The Deal - The Secrets Of Live Selling REVEALED27 oct. 202600:49:40

This is a subject close to Shopping Channel Sara's heart, who's been live selling on TV for 20 years. But with digital advances, it's possible for you to do the same with just a mobile phone (and we recommend you invest in a light). Here Sara and Helen share the tried-and-tested techniques you need to persuade potential customers to part with their hard-earned - either in store or via your socials. In Over A Brew with Not On The High Street, we get words of wisdom from Betsy Benn about Black Friday.

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Bitesize Business In Our Bonus Q&A22 oct. 202600:13:32

Handing over responsibility to your staff, charging for work beyond the scope of an original brief and a failing email list are the subjects our entrepreneurial agony aunts tackle in our latest Q&A. If you want free business advice from Sara & Helen, email hello@mybpod.com, or get in touch via the channels below.

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Artificial Intelligence | A Beginner's Guide To Making AI Work For You20 oct. 202600:59:35

They don't pretend to be experts, but Sara and Helen are very well aware of the potential AI has to improve efficiency in various aspects of your business. Here, they share examples of how you might implement it based on their own experience - as well as what to be careful of - in the knowledge it's a subject we'll surely be returning to. Alice from Posh Totty Designs also has words of wisdom for us in our regular feature with Not On The High Street, Over A Brew.

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Consultancy Live! Sara & Helen Answer Your (And, Er, Helen's) Questions15 oct. 202600:15:35

Her pod, her rules! Helen goes off script and throws one of her own business dilemmas into the mix - and is probably regretting it given the dressing down she gets from Sara! We also have queries about balancing creativity with the 'boring' everyday stuff, and seeking investment for a new green business. If you want the gals' advice, get in touch via the channels below. We want to hear from you!

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Know Your Values! Why What Your Business Stands For Matters13 oct. 202600:57:16

Chances are you have a set of core values that underpin the running of your business. But have you ever properly identified what those values are - or articulated them to your staff? Until preparing for this episode, Helen hadn't - and discovered what a worthwhile exercise it is when it comes to providing direction for her, her company and her employees. They explore what happens when values are compromised - as appears to have happened at Manchester City - and how beneficial it can be to your business if they are implemented properly. In our weekly feature, Over A Brew with Not On The High Street, we have words of wisdom from Jack at ArtChocolat regarding social media strategy.

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Dear Sara & Helen ... You Ask, They Answer!08 oct. 202600:12:41

Sara & Helen flex their consultancy muscles for Abby, Beaut Blooms & Derek, with advice applicable to all small business owners. Abby is wondering whether or not to give up, Beaut Blooms are looking to revitalise flagging sales, and Derek needs help planning his exit strategy. What can we sort out for you? Get in touch via the channels below.

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Battling Price Rises? Start Negotiations With NO!06 oct. 202600:50:14

As economic pressure intensify, price rises are gushing down the supply chain, causing considerable stress to businesses big and small. As ever, Sara and Helen are here to help with strategies to work around and mitigate increasing costs. And yes, the starting point is saying no. They even engage in a role play exercise set by Uncle Matt to test their negotiating skills - which, while competitive, also provides pointers with how to approach discussions between suppliers and buyers. In Over A Brew with Not On The High Street, we have tremendous advice from Pamela from Just Like Me, who came up with the concept augmented reality books.


And If you're interest one of the FREE HSBC small business events that Sara mentioned, find out more here.

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Let The Troubleshooting Begin! Sara & Helen Answer Your Questions01 oct. 202600:14:52

Katherine, Jak & Kate are our entrepreneurial interrogators this week, seeking Sara & Helen's expert advice on 'me-time', creating a positive culture within the workplace and securing sales for a new business with zero marketing budget. As ever, the gals' advice is impeccable, but also more than likely applicable to you and your business. If you have a question, get in touch via the channels below, or email hello@mybpod.com.

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Become A Business Burglar! - The Art Of Pinching Great Ideas & Making Them Your Own29 sept. 202600:43:30

Helen is initially sceptcal about this notion, but is soon convinced by Sales Pitch Sara. Hardly surprising, given Sara learned how to sell combs to bald men from the very best - namely shopping channel, QVC! And herein lies the essence of becoming a business burglar. We're obviously not advocating copyright theft, but rather taking inspiration from other (often better resourced) companies and applying what they do really well to your own business. By way of example, Sara directly copied KLM's loyalty scheme, while Helen's groundbreaking website benefited hugely from strategies gleaned from mega-corps, Home Depot and ASOS. We also hear words of wisdom from Sanjay - who runs Spice Kitchen with his mum, Shashi. Thanks, as ever, to our partners Not On The High Street for putting us in touch.

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Asked & Answered! Sara & Helen Solve Your Small Business Problems24 sept. 202600:12:16

Daniel, Lisa and Wendy have questions for Sara and Helen, which undoubtedly have broad appeal for a small business owner. That would be YOU! And just as the girls learn something by putting their shrewd and astute minds to your concerns, so might you all in hearing their answers! If you have a question, email hello@myb.com, or get in touch via the channels below.

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Going Tough? Get Going! - Making The Best Of Bad News In Business22 sept. 202600:47:13

It's grim out there, but Sara & Helen are glass-half-full gals - and have plenty of ideas as to how you can turn these tricky economic times to your advantage. Where others see only doom and gloom, they see doom and boom, and are here to share their eye for opportunity with you! And in Over a Brew, our partnership with Not On The High Street, Ella from Let's Make & Do has some tremendous words of advice for small business owners about getting into the head of the buyer.


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YOUR Business Problems Sorted In Our Bonus Q&A17 sept. 202600:14:18

As well as developing a revolutionary business self-help theory on the fly (needs to be heard to be believed), Sara and Helen answer questions from Catriona, Omid and Penny in our weekly consultancy session. Catriona has three great ideas but isn't sure which one to pursue; Omid is wondering about the merits of accepting money from venture capitalists; and Penny wants to know how to bring the two distinct strands of her business under one umbrella. As always, there's something to be learned for all small business owners. If you are in desperate need Sara and Helen's help, email hello@mybpod.com or get in touch via the channels below.

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Nothing's Perfect In Business | How To Embrace Imperfection & Turn It To Your Advantage15 sept. 202600:43:16

Inspired by Sara & Helen's entrepreneurial dad, Frank - who would invariably run with a great, if imperfect, idea - we explore the merits of taking the plunge when it comes to a business concept you believe in passionately, but aren't sure is as ready as you'd like it to be. As always, the gals draw from their well of personal experience, for better and worse. And we have pearls of wisdom from Rachel at Not On The High Street, who also shares a branding exercise you can apply to your own operation.

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Your Questions Answered By Our Entrepreneurial Agony Aunts10 sept. 202600:13:05

We have questions from Helen, Selina and Pippa about social media promotion, creating a buzz about a new business and how to avoid meltdowns when working with your partner. As ever, Sara and Helen's advice has universal relevance. If you have a question for the girls, email hello@mybpod.com, or get in touch via the channels below.

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Make Buying Easy & Watch Sales Soar - How A Smooth Customer Journey Will Revolutionise Your Business08 sept. 202600:50:06

The harder it is for your customers to buy, the less they will. So, how do you make their journey as smooth as possible in order to secure sales? Sara and Helen have too many ideas to list here. Suffice to say, adopt at least a couple, and you will reap the rewards. And the best news? All of their learnings can be implemented relatively easily and at very little cost. As the girls say, this could be a huge game-changer for you and your business.

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Your Questions Answered In Our Weekly Workshop03 sept. 202600:15:08

Have you ever accepted business you didn't really want, been ignored by a would-be mentor or worried about the pros and cons of making a big hire? If so, you are not alone; Sara and Helen have too! And, rest assured, they've plenty of advice on all of the above - based on personal experiences good and bad. If you'd like to tap their brains in our weekly Q&A, email hello@mybpod.com or get in touch via the channels below.

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A Room 101 Special | Your Business Bugbears Revealed - But Will They Be Banished?01 sept. 202600:36:06

In a break from the norm, Sara and Helen ponder your ultimate business no-nos, and decide whether they are worthy of being sent for all eternity to Room 101. Think corporate jargon, absentee interviewees and AI emails! Helen exposes another scammer, Sara extols the virtues of partnering with a charity, and we also hear from Ivy from Wild About Flowers in our Not On The High Street feature, Over A Brew.

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Backs Covered! Sara & Helen Solve Your Problems In Our Weekly Q&A27 août 202600:15:27

How do you get your product in front of the right people? Sara & Helen know. Should you offer a free trial on your revolutionary software? They have thoughts! Is it a good idea to find a narrow niche, even at the expense of existing custom? Tricky, but ideas abound! Our weekly Q&A is a compendium of useful information for your business. Email your questions to hello@mybpod.com, or get in touch via the channels below.

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Points Win Prizes! How Loyalty Schemes Make Your Business Serious Cash25 août 202600:46:46

Mic drop: since Helen and Matt introduced a loyalty scheme to their business, all the usual sales metrics are off the charts. She and Sara share their considerable expertise on making the most of your existing customers by incentivising them to shop with you. Get it right, and it's a proper win / win; both you and your regulars go home very happy.

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Our Entrepreneurial Agony Aunts Return To Answer YOUR Questions20 août 202600:22:24

We start with a heart-breaking question from a tearful Jade, whose salon has been hit hard by cancellations now she's reached the VAT threshold and had to put her prices up. Sara and Helen not only provide a shoulder to cry on, but also plenty of advice on how she can get customers through the door. We also have suggestions on how to push sales when you're starting out with a new product, and how to go about filming promotional videos on yourself for social media. Email your queries to hello@mybpod.com or get in touch via the channels below.

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What Gets Measured Gets Managed - Your Monday Morning Business Health-Check18 août 202600:44:24

How do you attack the week when you return to your desk on Monday morning? Sara & Helen reckon it's the perfect time for targeted reporting on things like sales, margin and cashflow - not only to get your affairs in order for the week ahead, but also the months and even year to come. Because, in measuring what needs to be managed over the course of the next seven days, you should be able to identify what requires your attention in the medium and long-term too. As Helen says, 'bad news delivered early enough can become good news' - and the sooner you spot a potential problem the easier it is to resolve. In our feature Over A Brew in partnership with Not On The High Street, we have advice from Stephanie from StephieAnn Design, who makes handcrafted fashion, accessories and personalised gifts. Just like us, Steph is all about finding your tribe!

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Consultancy Queens Sara & Helen Answer Your Burning Business Questions13 août 202600:16:42

Could this be our best Q&A yet? Sara certainly thinks so. The girls deal with questions about social media, networking and email marketing agencies that are relevant to all small business owners. Email you queries to hello@mybpod.com, or get in touch via the channels below.

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Your Staff Aren't Bairns! Why Parenting Your Team Is A Recipe For Disaster11 août 202600:45:00

It's tempting to think of your staff as family, especially if you're a small business owner. But while everyone craves a happy workplace, it's imperative to maintain professional, adult-to-adult relationships with your team if you want your business to grow. Do not treat them like kids! Will you do a job instead of an employee because it's quicker to do it yourself? Is everyone always in agreement with you or reluctant to challenge your ideas? Does the thought of giving feedback to a colleague - because they are also a friend - fill you with terror? If the answer to these questions is 'yes', it's time to reconsider your approach to management. Sara and Helen explore the pitfalls of parenting your staff, and have oodles of practical advice to help you empower them. And in Over A Brew with Not On The High Street, we receive lovely words of wisdom from illustrator, designer and Tulustra founder, Lucy.

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It's FREE Consultancy Time! Sara & Helen Deal With Your Business Dilemmas06 août 202600:12:41

Your personal hotshot consultancy team is back to solve your problems - and provide invaluable advice for ALL business owners in the process. In our latest salon, Sarah needs help with a competitor unfairly piggybacking on her hard work, designer Louise feels threatened by AI, and Vicky wants to know how to protect her brand. As ever, Sara and Helen have the answers! Email your question to hello@mybpod.com, or get in touch via the channels below.

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Sun, Sea & Emails - How To Holiday As A Small Business Owner04 août 202600:49:53

With the holiday season in full swing, expect emails by the pool, conference calls on the beach and crisis management over long, lazy lunches. Some people find it hard to switch off from work, others simply don't - or don't want to! However you navigate a well-earned break, Sara and Helen share advice on making the experience as enjoyable stress-free as possible - which in turn could have lasting benefits for you and your business. We also launch our new feature, Over A Brew, in partnership with Not On The High Street, in which founders share their words of wisdom. First up, Stephen & Katie from BrickByBrick23.

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Your Weekly Fix Of Essential Business Advice - Sara & Helen Have The Answers To All Your Problems30 juil. 202600:17:01

Ian wants advice on how to hire when you can't compete with the big hitters on wages, Caroline is wondering whether to invest in physical premises for her online business, and Heather is worried about President Trump's tariffs. As ever, Sara and Helen have loads of practical advice. Email your questions to hello@mybpod.com, or get in touch via the channels below

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Is Bigger Better? Why Growth Is Not The Be All And End All In Business28 juil. 202600:54:17

In a very candid tete-a-tete, Sara and Helen explore what the goals for your business should be, how you decide upon them, and what impact they have on your life beyond work. As is evident from the discussion - which is as personal as ever - your business and your life are inextricably linked, which means breaking your back to grow isn't necessarily the right course of action. Meanwhile, Helen reveals how she's lost a member of staff as a result of the podcast, and Sara makes a clarion call to our new Prime Minister on behalf of small businesses. We also have our final instalment of Let's Be Frank, for exciting reasons which will become clear ...

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Seasonal Sales, Google Ads & The Merits Of Opening A Shop: YOUR Questions Answered23 juil. 202600:20:41

Michelle has a seasonal business and needs help getting through the winter, Belle is wondering how to negotiate the minefield that is paid advertising, and Emma has the opportunity to get permanent premises for her floristry business. As ever, our entrepreneurial agony aunts Sara and Helen have plenty of useful thoughts! Email your small business dilemmas to hello@mybpod.com

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Big Business Energy, Small Business Heart - Punch Above Your Weight As A Small Business21 juil. 202600:59:33

It's intimidating, as a small business owner, battling sprawling, multinational corporations. But don't forget why people want to bring their custom to you, and the competitive advantage that gives you over the so-called big hitters. That's the 'Special Sauce', as Helen describes it. Celebrity service, attention to detail, trust, that personal touch - all very achievable goals, especially given the (relatively cheap) technology at hand. Here, Sara and Helen share ways in which you can make your little company appear huge - ramping up profits without sacrificing your core values. We also have a welcome return from their dad, Frank, in our regular feature ... Let's Be Frank!

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P&P Strategy, Stalling Sales & Fear Of Social Media: Sara & Helen Have Your Back16 juil. 202600:18:13

Lovely questions from Karen, Tom and a mystery guest this week, as our entrepreneurial agony aunts assist with the best strategy when it comes to pricing deliveries, dealing with a sudden, unexpected decline in sales and the fear of entering into the world social media. Email info@mypod.com with your queries, or via the channels below.

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Your Business Grows With You - Don't Forget To Grow With It!14 juil. 202600:49:00

BHAGs (that's Big Hairy Audacious Goals), work-life balance and staff knocking off early to watch the footy are the amuses bouches for our big chat about why developing your own skills our business is fundamental to its growth. Sara has a great analogy to reinforce this thesis - as the girls discuss self-confidence, developing a positive mindset and how to identify areas of weakness you might need to focus on improving. Sara's Simon, meanwhile, provides our weekly words of wisdom - but will they be numbers related, we wonder?

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When's The Right Time To Launch A New Business As A Mum & Other Questions: Sara And Helen Have Your Back09 juil. 202600:18:41

Helen is worried about spamming her customers, Jeff is nervous about diversifying his cricket business, and we have an anonymous mum who wants to start her own business but is fearful of taking the plunge. As every, Sara & Helen are here to help. Email your questions to hello@mybpod.com.

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Sell Yourself AND Your Business: The Importance Of Creating A Trusted Personal Brand07 juil. 202600:58:55

Both Sara and Helen are experts in creating a brand using the various tools at their disposal, and fully appreciate the value (considered) self-promotion can add to the growth of your business. Here, they share tips, unfortunate mistakes and hard-fought wins so that you can build a profile that'll punch hard with your customers. in keeping with the honesty the podcast is known for, Helen is currently experiencing a crisis of confidence in this department - it's hard putting yourself out there all the time - so Sara provides reassurance that it's worthwhile persevering. Not least because Helen might very well be the trailblazer when it comes to creating a brand! We also have a newsflash: Sara has been diagnosed with ADHD, and shares her thoughts on how it's affected and defined her life as an entrepreneur.

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How To Promote Your Business With Style & Get Noticed: Sara & Helen Have The Answers02 juil. 202600:19:00

In our our latest Q&A, Isobel wants to know what to consider when redesigning the signage for her independent shoe shop, Kathryn is worrying about raising prices for the dog-walking company she's taking over, and Heather wonders how to market her bridal service when she doesn't get (many!) repeat customers. Sara & Helen's advice is excellent not just for these three lovely ladies, but for anyone who runs a small business. Send your questions to info@mybpod.com or get in touch via the channels below.

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Be More Boring! Why The Unsexy Side Of Business Really Matters30 juin 202601:01:18

Cashflow, software plugins, warehouse management systems and stock & sales reports may not sound sexy to the average entrepreneur, but Sara and Helen are here to assure you that the boring stuff is the foundation of any successful business. Giving the nitty-gritty due care and attention is non-negotiable, and provides your operation with the best opportunity to flourish, grow and realise its full potential. We also find out how Helen almost got scammed (again), and why Sara hates the sunshine. And it's the turn of Uncle Matt to offer his words of wisdom.

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Head Versus Heart & Other Dilemmas: Sara & Helen Answer YOUR Questions25 juin 202600:17:48

Entrepreneurial agony aunts Sara & Helen answer questions from Jenn, Ali, Rosemary. Jennie is weighing up a head versus heart dilemma when it comes to finding a venue for her new performing arts business, Abi is wondering if it's a mentor she needs or something else, and Rosemary is suffering a crisis of confidence as she struggles to reach customers post-pandemic. If you need the gals' help email hello@mybpod.com or get in touch via the channels below

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A Family Affair: The Highs & Lows Of Running A Business With Your Nearest & Dearest23 juin 202601:05:39

Simon, Matt, Mam and Dad are all people you're familiar with if you're a regular listener to the podcast. You'll also know how central the husbands and parents are to Sara and Helen's business lives. In this episode, the gals provide a warts and all exploration of what it entails to work with a partner or relative. (Both do, and pretty much always have, in case you aren't aware!) From bringing domestic strife into the workplace to laying down the law to your other half, no stone is left unturned as they reveal the pros and cons of keeping business in the family. Speaking of which, Sara's hubby Simon makes his debut on Let's Be Frank with some choice accountancy advice.



USEFUL RESOURCES



Gorgias - Helen's customer management software recommendation

5 Dysfunctions Of A Team: A Leadership Fable by Patrick Lencioni - Sara's 'on-topic' book recommendation

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How To Create A Buzz About Your Business & Share It With The World: Sara & Helen Answer YOUR Questions18 juin 202600:17:28

It's a momentous day for our entrepreneurial agony aunts, as Sara and Helen receive their first ever voice note. It's from Becky, and it's about the merits of setting up a company versus remaining a sole trader. We also receive a question from Lance about promoting his new invention, and advise Gemma on setting up a newsletter - which, take Sara's word for it, is something every business needs to have. If you have burning question for the girls to answer, send it in either written or spoken form to hello@mybpod.com, or via Instagram or our Facebook community. We really would love to hear your dulcet tones, so don't be a shy bairn!

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Good Morning, Mr Magpie! How To Tell A Shiny Opportunity From A Costly Distraction16 juin 202600:56:01

Every entrepreneur has a running list of brilliant ideas, half-started ventures, and products that will change the world. But how do you identify which ones actually deserve your time? The girls offer practical advice about how to separate a genuine opportunity from potential disaster, build a business strategy that acts as a filter, and create a culture where the best ideas get a proper chance to work. Sara shares the brilliant eight-question framework she uses to assess every new thought before commiting to it. And, in identifying a deep-and-meaningful business insight relating to the pigs on Clarkson's Farm, Helen sheds a tear or two - much to Sara's derision!

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Motivation, Moving Roles & Mentoring - Sara & Helen Answer YOUR Questions11 juin 202600:21:41

In our weekly therapy session, Sara and Helen deal with listener queries about how to keep going in the workplace, making the right move after a change of professional circumstances, and what it takes to be a mentor. We also appoint a Japanese ambassador without approval (cheers, Levan), and get a rude - if not terrifying - interruption from the gals' dad, Frank.

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Sell The Sizzle, Not The Sausage! How To Market Dreams, Not Just Reality09 juin 202600:44:39

The girls are back from a family holiday, and - in addition to sharing poolside antics - can't resist deconstructing their trip from a business perspective. What do you expect? It's in their bones! When it comes buying a package holiday or, indeed, a sausage, there are no shortage of options for the consumer. So how do you differentiate yourself from the competition, especially if you're not as cheap? Sara and Helen have loads of ideas as to how to make your product or service sizzle. We also ave a neat tip regarding credit cards, and their dad Frank makes a welcome return to the pod with words of wisdom about loyalty.

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From Building Trust To Being A Busy Fool: Sara & Helen Answer Your Questions04 juin 202600:24:01

As has become the norm in our weekly Q&A, everyone's favourite entrepreneurial agony aunts, Sara and Helen, field queries from our wonderful community with the help of ... our wonderful community! So it is that Jo, Julie and Ali receive advice and ideas on how to build trust in a new product, broaden a client-base and avoid being a busy fool. If you want help with your business, email hello@mybpod.com.

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Stick Or Twist - When Is The Right Time To Grow?02 juin 202600:56:59

Risk it all, be hyper-conservative, or position yourself somewhere in between? Growth is sexy, as Sara feely admits, but not necessarily the right way to develop your business. The girls reflect upon the merits of pushing on or holding back when it comes to expansion. And there are merits to both, depending on your circumstances. Plenty to consider, including whether it's an ambition you even want to embrace. Sara's husband, Simon, makes his debut on the podcast with some practical accountancy advice, and Jill wonders if she's the only one who thinks her friends perceive small business owners to have endless amounts of free-time (surprise, surprise - they don't, is the general consensus) ...

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Pricing, Franchising & Manufacturing - Sara & Helen Answer Questions With YOUR Help!28 mai 202600:19:09

Michelle, Jojo & Savannah have queries - with Michelle getting bespoke advice from our Facebook community. Superb advice from the gals, as ever. We'd love your questions, so email us at hello@mybpod.com. Sara also promises you information on franchising, so if you're keen to get involved, here are one or two places to start ...


Rightbiz

Franchise Direct UK

Which Franchise

Daltons Business


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The Till Doesn't Ring By Magic! Achievable Strategies To Rocket Sales26 mai 202600:59:52

Helen describes this as one of the biggest lessons she's learnt in business: if you want to make even a single sale, you have to bend your back. She and Sara have tales to tell as to where they've got it wrong on this front, and plenty practical advice so you can avoid making the same mistakes. Uncle Matt offers words of wisdom on AI, Helen reveals a weekly win regarding her bank account, and Sara explains why she's amassed a wardrobe stacked full of purple garments. We also hear why every business could do with appealing to Janets, Jeans and Emmas ...

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Celebrity Service Special With Geoff Ramm: Inspirational Advice On How To Supercharge Your Business21 mai 202600:46:17

This man is a GENIUS, and you need to hear what he has to say about the power of celebrity service for your small business. In fact, you need to hear what he has to say if you want to be a better human. Geoff is flown around the world and paid big bucks to share his razor-sharp insights into how to make your customers love your offering and themselves. (Spoiler: these two things are not mutually exclusive!) But you get said insights for FREE in this very special episode, thanks to his longstanding relationship with Sara and Helen. And - it technically being our Q&A - Geoff throws himself headlong into questions from Kerry, Julianne and Amit. Red carpets (literally) for dogs, anyone? Be in no doubt, he's given his answers plenty of thought. Find out more about the the legend that is Geoff here, and also find him on our Facebook community.

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Sales On A Shoestring: Maximise A Measly Marketing Budget To Boost Your Bottom Line19 mai 202600:57:53

From state-of-the-art software, special offers and social-media-savvy to canny collaborations, email marketing and good-old-fashioned ear-bending, Sara and Helen share tips on how to sell your company and secure a competitive edge with limited financial resources. Uncle Matt makes a surprise appearance to explain the pros and cons of AI, while it's the turn of Mam Sue to provide our weekly words of business wisdom. We also learn why Sara thinks it imperative we all be a bit more Meryl ...

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