Explore every episode of the podcast Meredith's Husband | SEO for People Who Don't Like SEO
Dive into the complete episode list for Meredith's Husband | SEO for People Who Don't Like SEO. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
Summary In this episode, Meredith's Husband tackles the question of why some photographers don't appear in "near me" searches despite having a website and Google Business Profile, revealing critical factors that determine local search visibility.
Episode Timestamps [0:00] Introduction [0:24] Listener question: ranking in “near me” searches [1:12] Funny “Thai Restaurant Near Me” example [1:24] Importance of Google Business Profile [2:11] Outdated SEO tactics with city names [3:00] How “near me” searches really work [3:53] Address vs. service area settings [5:24] NAP consistency across platforms [6:16] Local phone numbers as signals [7:15] Reviews: quality vs. spam risks [8:42] Keeping your Google Business Profile active [10:00] Correct categories and completeness [10:24] Local citations and directories [11:16] Blogging about local venues and mobile-friendly sites
This episode tackles the common dilemma photographers face about whether blogging still matters compared to Instagram posting. Meredith’s husband explains that blogs aren’t meant to directly bring clients but to provide long-term value, authority, and useful resources. He stresses quality over quantity, advising website owners to focus on fewer, stronger posts instead of weekly filler or AI-generated content. This helps build credibility, avoids “garbage” blogs, and makes websites more valuable to both Google and real users.
Timestamps
[0:00] Introduction and listener question setup [0:24] The Instagram vs. blogging dilemma [1:18] Why Instagram success still matters [1:41] What groups say about blogging frequency [2:47] Social media posting expectations vs. reality [3:55] Why blogs shouldn’t be written to sell directly [4:38] The problem with old, broken blogs [6:35] “Garbage” blogs and how they harm SEO [7:43] Quality over quantity: monthly vs. weekly blogging [10:35] What makes content truly valuable
In this episode, Meredith’s Husband breaks down confusing AI jargon—like semantic chunking, LLMs.txt files, and multimodal search—into simple, practical explanations. Website owners will learn how to spot when agencies dress up basic concepts with fancy terms, and how to apply these ideas to strengthen site visibility, structure, and SEO performance without getting misled by unnecessary jargon.
Timestamps
[0:00] Intro to IQ Builder Part Three [0:24] Explaining the series purpose [0:44] From SEO jargon to AI jargon [1:24] What is semantic chunking? [2:24] Why semantic chunking is not new [3:44] Introducing LLMs.txt files [4:24] How AI bots use LLMs.txt files [5:24] Understanding multimodal search [6:44] AI’s current limits with audio [8:24] Final thoughts and resources
This episode of IQ Builder simplifies confusing SEO concepts by providing five common examples of how SEO sounds confusing: meta descriptions, JavaScript, XML sitemaps, robots.txt files, and 3XX redirects. Meredith’s Husband explains how each works in plain language, using relatable examples.
Timestamps
[0:00] Introduction to Part Two of IQ Builder [0:24] SEO made into common sense [1:26] Myth about meta descriptions and SEO [2:30] How users interact with title tags vs meta descriptions [3:31] JavaScript and why it hurts SEO [5:53] XML sitemaps explained simply [7:09] Robots.txt as the mall security guard [8:50] Understanding 3XX redirect errors [10:30] Good vs bad redirects with hardware store example [11:59] Wrapping up with common sense SEO
In this episode, Meredith’s Husband explains why SEO seems confusing and how to make it common sense by looking at it from Google’s perspective. He debunks myths about needing a technically perfect website, secret keyword tricks, and SEO “hacks,” emphasizing instead that Google prioritizes useful, trustworthy, and easy-to-navigate websites. Website owners can benefit by focusing on clarity, user experience, and fundamentals like title tags and headings to achieve long-term SEO success.
Timestamps [0:00] Introduction [0:24] Why SEO Feels Confusing [0:28] Industry Myths and Misdirection [1:05] A Common-Sense Approach to SEO [1:47] Myth #1: Perfect Technical Score [2:46] Myth #2: Secret Keyword Placements [4:24] Myth #3: Trickery and Shortcuts [5:06] What Google Actually Wants [7:05] The IQ Builder and Its Origins [8:00] Title Tags Explained [9:47] Headings and User Behavior
This episode explores eight common misconceptions about artificial intelligence, from assumptions about autonomy and accuracy to beliefs about objectivity, originality, and job replacement. Website owners can use these insights to better leverage AI for brainstorming, fact-checking, and content creation—while staying aware of its limitations, biases, and potential errors.
Timestamps
[0:00] Introduction to the episode [0:24] Setting up the discussion on AI misconceptions [1:37] Misconception 1: AI is autonomous [4:30] Misconception 2: AI understands like humans [6:22] Misconception 3: AI is always correct [8:25] Misconception 4: AI is completely objective [9:39] Misconception 5: AI creates truly original work [10:17] Misconception 6: AI has ethics and morals [11:12] Misconception 7: AI will replace all jobs [14:14] Misconception 8: AI is a black box nobody understands
AI Brings Zero-Click Searches: Fewer Clicks, Better Conversions
18 août 2025
00:08:50
In this episode, Meredith’s husband unpacks the rise of “zero-click searches,” where AI summaries reduce website clicks. He explains how website owners—especially photographers—can adapt by focusing on top Google rankings to ensure visibility in AI-driven results. While traffic may decline, the visitors who do click through convert at much higher rates, making SEO more valuable than ever.
Chapter Markers
[0:00] Introduction [0:24] Welcome to Insider’s Inbox [0:32] Excitement about AI in SEO [1:42] Reddit study on ChatGPT using Google [2:31] How the test revealed Google reliance [3:40] Introduction to zero-click search [4:19] Fewer visits but higher conversions [4:58] Ahrefs study: 23x higher conversions from AI traffic [5:34] Decoupling impressions from visitors [6:15] Implications for photographers and local SEO [7:15] AI results tied to Google rankings
Stop Falling for Made-Up Terms That SEOs Use to Confuse You
11 août 2025
00:11:59
In this episode, Meredith’s husband debunks overhyped SEO jargon—specifically “semantic chunking”—explaining it’s simply breaking content into logical, meaningful pieces, not cutting-edge tech. He shows how such buzzwords are often used to confuse clients and sell unnecessary services. He also clarifies how AI tools search the web using existing search engine indexes, helping website owners cut through hype and focus on practical, transparent SEO strategies that actually improve understanding for both people and AI.
Timestamps
[0:00] Introduction [0:24] Follow-up on last week’s AI discussion [0:40] SEO industry and made-up terms [1:06] Why agencies overcomplicate concepts [1:55] Building trust by simplifying SEO [2:50] Recognizing BS marketing terms [3:15] The “semantic chunking” myth explained [4:55] What AI says semantic chunking really means [7:12] How AI tools actually search the internet [9:57] Indexes and AI limitations
RESOURCES
Meredith’s Husband’s free “IQ builder” glossary of SEO and AI terms, where he debunks jargon and explains real-world value.
This episode explores the buzz around AIO (Artificial Intelligence Optimization) and GEO (Generative Engine Optimization), explaining that they are simply new labels for what is still fundamentally SEO. Meredith’s husband reassures listeners not to panic over changing terminology. Instead, he offers practical advice on adapting websites to stay visible in AI-powered search results.
Chapter Markers [0:00] Intro: AIO, GEO, and the Buzz Around New SEO Terms [0:24] What AIO & GEO Mean (and Why They Don’t Really Matter) [1:08] Agencies vs. Consultants and Why New Terms Get Invented [2:32] Don't Freak Out: It’s Still SEO [4:03] Google’s Guidance on AI Search Results [5:45] Make Each Page a Complete Resource [7:02] Combining Posts into Longer Pages [7:58] Using Jump Links and Page Structure for AI Visibility [8:22] What is llms.txt and Why It Matters [10:09] Why AI Is Now Possible (Speed + Data)
The Rule of Small Wins: Transform Your Website One Day at a Time
28 juil. 2025
00:10:23
In this episode, Meredith's husband explains how to effectively measure progress on your website and with SEO. Rather than relying on keyword rankings or competitor comparisons, he emphasizes the power of small, consistent improvements — the "1% gains" rule. He shares practical ways website owners can improve navigation, headings, and call-to-actions to enhance usability, SEO, and AI visibility. The episode offers mindset shifts and actionable tips to help build a stronger site over time.
Chapter Markers
[0:00] Introduction: Why tracking SEO progress is confusing [0:24] The wrong way to measure SEO progress [1:03] The illusion of consistent competitors [2:00] Comparing your site to others vs. comparing to yourself [3:04] The 1% gains rule from British cycling [4:18] Applying the 1% mindset to SEO and websites [5:08] Rule of thumb: Make your website easier to use [5:41] Fix your navigation for users, SEO, and AI [7:34] Improve your headings and subheadings [8:27] Simpler copy and CTAs work better
Surviving AI: Be the One Who Others Want in the Room
21 juil. 2025
00:13:56
In this episode, Meredith’s husband dives into recent insights about AI and search engines, revealing how tools like ChatGPT gather data, how much content is AI-generated, and the three key human skills needed to stay relevant. Website owners will learn how to leverage AI effectively while avoiding pitfalls, and why a hybrid approach to content creation is more likely to appear in search results.
Chapter Markers
[0:00] Intro: Insider's Inbox and Three Big Topics [0:24] Setting the Stage: SearchGPT and AI in Search [1:35] Study: Is ChatGPT Really Using Bing? [2:38] The Bing vs Google Search Result Comparison [4:15] What Powers Google AI Mode (Gemini) [4:47] Are AI Results Citing AI-Generated Content? [5:55] Breakdown of AI vs Human Content in AI Overviews [7:17] Key Insight: Use AI to Help You, Not Do It For You [8:40] Three Human Skills for the AI Era [10:52] Curiosity, Creativity, and Making Connections
In this episode, Meredith and her husband discuss the overwhelming rise of low-quality AI-generated content—dubbed “AI slop”—and how it’s affecting platforms like YouTube and Pinterest. Website owners and bloggers are encouraged to create authentic, imperfect, human-driven content to stand out. The episode also explores how consumers can identify AI-generated material and why real content still matters for engagement and SEO.
Timestamps
[0:00] Introduction: Simple SEO Advice and Episode Overview [0:24] Shaping the Podcast’s Future: Listener Feedback Survey [1:00] What Content Resonates? AI vs. How-To vs. Other Topics [2:10] AI Slop Explained: Bigfoot Vlogs and Content Saturation [3:55] The Pinterest Problem: AI Images Replacing Real Content [5:00] Stats from Ahrefs: AI on 76% of New Webpages [6:15] Google’s Former CEO: AI to Detect AI [7:30] Tools That Detect AI-Generated Text [9:10] Why Detection Tools Fall Short (for Now) [10:45] Advice for Bloggers: Imperfect, Human, Authentic Content
This episode explores the concept of E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—and how it plays a critical role in building a credible website, especially in the age of AI-generated content. Meredith's husband explains how site owners can improve their perceived authority through credentials, affiliations, backlinks, and content transparency. These factors not only build user trust but also align with Google’s evolving expectations for inclusion in AI search results.
Chapter Markers: [0:00] Episode 151 [0:24] Intro to E-E-A-T and survey results [1:28] AI-generated content and why E-E-A-T matters more now [2:11] How Google developed its algorithm using human input [3:06] E-E-A-T is not a direct ranking factor—but its components are [4:06] Real-world parallels: professional credentials as credibility [5:28] Demonstrating authority through affiliations and publications [6:42] Linking to credentials and reputable sources [7:13] Thinking like a user to evaluate trust signals [7:45] Why E-E-A-T is even more critical in the AI era [9:00] Mention of AI course and how to get access
The Rise of AI in Our Daily Lives (2025 Statistics)
01 juil. 2025
00:18:51
In this episode, Meredith's husband previews an upcoming mini-course on how to get your website into AI search results, following new guidance from Google and SEMrush. He also shares surprising 2025 AI adoption statistics, including global usage trends, industry applications, and AI's educational impact.
Timestamps
[0:24] Pre-announcement: AI Mini-Course for Website Owners [0:56] Google’s First Guidance on AI Search Results [1:46] Updated AI Usage Statistics for 2025 [3:36] Global AI Adoption Surpasses Mobile [4:34] Emerging Economies Outpacing Advanced Ones in AI Usage [6:23] Generational Gaps in AI Expertise [7:23] AI Use Cases: Teachers, Smart Homes, and Learning [9:36] AI in Medicine and Robot-Assisted Surgeries [11:21] Business Adoption of AI and ROI Challenges [12:47] AI Risks: Jailbreaking, Energy Use, and Hallucination Rates
In this episode, Meredith's husband critiques Squarespace's recent SEO update, describing it as a mostly superficial improvement without real functional value, masking the same ineffective SEO advice previously offered by Squarespace. He offers a couple of tips for Squarespace and a free trial for the Squarespace Fundamentals
Chapter Markers [0:24] Frustration with the original Squarespace SEO episode [1:45] Visual updates to Squarespace’s SEO tools—no real improvements [2:22] Comparing Squarespace to Yelp in terms of user support [3:18] Inconsistent rollout of new SEO UI across Squarespace accounts [4:20] Why the original episode was scrapped in favor of more practical advice [5:00] Ignoring Squarespace’s SEO checklist and why it’s not helpful [5:32] Introducing the Squarespace Fundamentals guide [5:54] Using Squarespace’s AI tool for image alt text [6:40] AI-generated meta descriptions and bulk editing tip [7:06] Similar tools likely coming soon (Wix, WordPress, Showit, etc)
In this episode, Meredith and her husband discuss the importance of consistency—rather than constant effort—when it comes to SEO. The key takeaway: long-term, sustainable progress in SEO comes from finding a manageable rhythm and sticking to it consistently, rather than trying to do everything all at once.
Chapter Markers
[0:24] Squarespace Changes Again [1:03] Superficial SEO Improvements by Squarespace [1:30] The Goldilocks Problem of SEO [2:03] Constant vs. Consistent SEO [2:33] The Gym in January Analogy [4:00] The Pitfall of Undercommitting [5:00] Finding a Sustainable SEO Rhythm [6:00] A Baseball Story: Effort Over Talent [7:51] Common SEO Overcommitment Mistakes [8:53] How Often Should You Blog?
In this episode, Meredith and her husband discuss the pros and cons of using Squarespace as a website platform, particularly focusing on its limitations for SEO. While Squarespace is praised for its ease of use, it’s not recommended for long-term business growth due to its technical limitations. They suggest exploring Wix as a more SEO-friendly alternative. The episode introduces a “fundamentals” mini-course to help Squarespace users avoid common pitfalls and make more strategic platform decisions.
Timestamps
[0:24] Sexy Voice and Intro [0:44] Who This Episode Is For [1:24] Core Issue with Squarespace: SEO Limitations [2:05] Squarespace Is Easy—but Not Built for Growth [3:30] Lessons Learned from Using Squarespace [4:04] Introducing the Squarespace Fundamentals Mini-Course [4:44] Wix as a Surprising SEO-Friendly Alternative [5:45] Why Google’s Praise of Wix Matters [6:13] Comparing Squarespace and Wix for Beginners [7:48] How to Access the Mini-Course for Free
What began as a quick SEO tip while Meredith was swimming with whales in Tonga evolved into a comprehensive Fundamentals Series ShowIt, WordPress, and Squarespace users.
In this episode... [0:24] Origin of the Fundamentals series for Showit users [1:08] Why Showit needs specific SEO guidance [2:37] What is WYSIWYG and Showit’s visual interface [4:03] How Showit splits sites between Showit and WordPress [5:00] The unique problem of dual sitemaps [5:20] Configuring Yoast properly for Showit blogs [5:54] Connecting Google tools (Analytics and Search Console) [6:48] How to monitor Google Search Console after setup [7:41] Why Google Business Profile is also a “fundamental” [8:20] Thank-you message and free access for contributors
Google Announces "The Future of Search" [Insider's Inbox]
26 mai 2025
00:15:36
Google's recent I/O event unveiled dramatic changes to search as 'AI mode' was declared "The Future of Search" and prominently featured as the first tab in Google search results. The shift represents Google's adaptation to new AI technologies and changing user behaviors.
KEY POINTS:
AI mode creates two key challenges for website owners: decreased traffic and untrackable AI-driven visits
"Agentic search" will soon allow Google to create personalized result canvases rather than structured lists
Future capabilities will include trying clothes on your photo and purchasing directly through Google
These changes will dramatically impact the SEO industry but won't fundamentally change best practices
Google's consistent message remains: create quality content and focus on good user experiences
Website owners should continue optimizing for users rather than becoming distracted by industry panic
This episode we discover how easily AI can now create convincing fake videos of well-known figures, complete with realistic voice synthesis that fooled even our resident voice recognition expert.
Spotting the telltale signs of AI-generated content through pronunciation errors and unlinked content
How social media platforms lack incentive to remove fake content while Google prioritizes trustworthiness
In this episode, Meredith’s husband explains how to strategically use AI to support—not replace—your content creation for SEO. Instead of relying on generic AI tools that promise top rankings, he advocates for a smarter, more personal approach: creating helpful blog content by documenting what you do. By targeting less competitive, specific SEO issues that real users search for (like SEMrush errors), website owners can provide valuable resources and build long-term traffic.
Chapter Markers
[0:24] Why “document, don’t create” isn’t a full SEO strategy [1:49] The toughest SEO question: What should you blog about? [2:30] Common mistake: Choosing the wrong keyword target [3:39] My high-traffic keywords: SEMrush technical issues [4:31] Example: Unminified JavaScript and CSS files [5:22] The power of specific problem-solving blog posts [6:29] Applying Gary Vee’s concept to SEO blogging [7:23] Case study: 100 SEMrush blogs that brought 5,000 monthly visits [8:51] Use AI to support your content process, not do it for you [9:45] Funny transcript fail and a theory about AI-powered tools
In this episode, Meredith’s husband discusses how he uses AI as a powerful assistant in his SEO workflow—not as a shortcut, but as a support tool. He emphasizes that while many AI tools claim to automate SEO, real value comes from using AI to repurpose original content into summaries, blog posts, clips, and workshop recaps. His approach helps website owners efficiently scale their content without sacrificing quality or originality.
Timestamps
[0:24] Why I'm Critical of AI SEO Tools
[1:30] The Challenge of Creating Content
[2:05] Using AI to Transform Daily Recordings
[3:28] Repurposing Workshop Content with AI
[4:24] Editing and Summarizing Long-Form Video
[5:15] Using AI to Build Blogs from Workshops
[5:37] The Value of Being the Expert
[6:02] AI Features Built into Creation Tools
[7:24] Time-Saving Benefits of AI-Assisted Content
[8:27] “Document, Don’t Create” – Gary Vee’s Advice
ChatGPT vs. Google AI Mode {Head-to-Head Comparison}
28 avr. 2025
00:29:44
Google has officially released its AI mode for search, transforming Google's functionality to more closely resemble ChatGPT. In this episode we test some results against each other
• Google's AI mode is now official and available to free Gmail accounts • The new feature appears as an "AI mode" option at the top of Google search • First test: Naming bite-sized learning content (neither excelled, Google slightly better) • Second test: Blog topics for a children's photographer (Google provided more detail) • Third test: SEO tips for local businesses (both accurate, ChatGPT friendlier, Google more comprehensive) • Google's integration advantage: AI mode is just one click away in regular search • Both platforms continue to evolve and improve their capabilities
We examine the world of unsolicited business emails and when they might actually be worth responding to instead of immediately deleting.
• Most "link to us" or "publish our content" emails are spam designed for SEO purposes • Well-written, personalized emails with legitimate contact info may deserve a second look • Some seemingly sketchy opportunities (like early Clutch.co) can evolve into valuable platforms • Consider responding with a counter-request for reciprocal value rather than immediate rejection • Protect yourself by not clicking suspicious links directly - copy domain names and visit separately • Ask what they can offer you in return when someone wants to publish on your site • Even if 99% are garbage, the occasional legitimate opportunity makes selective engagement worthwhile
We explore the concept of an "SEO insider's inbox," sharing noteworthy updates from Google and discussing digital ownership strategies for content creators.
In this episode:
Google Business Profile emails reminding owners to follow policies
Introduction of Google's experimental AI mode
Building content on YouTube vs your own site
How building your presence on "rented ground" (social platforms) creates vulnerability
Real experience with Google Business Profile suspension
Improvements in Google's appeal process
Prevalence of SEO spam emails offering SEO services
Stay tuned for a follow-up episode where we'll document the entire Google Business Profile appeal process and timeline.
Check out the bonus lesson we created showing exactly how to make the most of Squarespace's new SEO tool for your website.
👉 Watch > How to use the SQSP AI SEO tool https://seiq.meredithshusband.com/c/staging/using-the-squarespace-ai-seo-tool-db9485ab-bcbc-45a1-8d41-5aa9ba6c09fc
Episode Summary The new Squarespace AI SEO tool offers limited but potentially useful features for beginners, focusing primarily on generating metadata and image alt text. While not a comprehensive solution for serious SEO efforts, it provides a decent starting point for those with no previous optimization.
Episode Key Points
AI-generated metadata won't improve rankings as Google doesn't use meta descriptions as ranking factors
The image alt text generator creates reasonably accurate descriptions but sometimes they're excessively long
Tool might help beginners catch up but won't provide competitive advantage as all Squarespace users have access
Squarespace works well as an affordable starting point but isn't ideal for long-term business growth
Recommended approach: use the tool to fill gaps in your SEO foundation, then customize and improve upon the suggestions
Consider Squarespace a stepping stone toward more robust platforms like WordPress or Wix
Google Just Changed How It Ranks Websites & Your Traffic Could Be Affected
31 mars 2025
00:19:18
Google's recent core update completed March 27th represents a shift in how websites are ranked, potentially causing dramatic changes in traffic for sites not following best practices.
We explore the complexities of managing hidden pages on your website while safeguarding your SEO. Understanding the implications of unlinked and private pages is crucial for maintaining visibility and optimizing performance.
Resources mentioned:
How to "no-index" pages https://seiq.meredithshusband.com/c/member-resources/how-to-no-index-pages-a6501739-f26b-448d-8ced-fcf47a07e376
How to "de-index pages https://seiq.meredithshusband.com/c/member-resources/how-to-remove-pages-from-google-52de78eb-de2c-4317-9696-3e21b7ff1c71
TIMESTAMPS: [0:39] Introduction [1:31] Why Create Private Pages for Clients [2:15] SEO Issues Related to Private Pages [3:39] How Google Finds Your Unlinked Pages [4:55] How Often Do Private Pages Get Into Google? [6:01] Outside Platforms [7:18] No-indexing Pages [8:32] Best Practice Solution for Private Webpages [9:01] The Problem Giving Passwords to Clients [12:05] Taking a Page OUT of Google
This episode explores the relationship between simply making an effort and the serendipitous successes that can occur and provides...
[5:45] 3 strategies that require minimal time for maximum impact [6:21] Enhancing your Google Business Profile [7:55] Optimizing calls to action with testing [8:43] Revamping old blog posts
Have questions about SEO? Follow this link to send it to me! https://seiq.meredithshusband.com/c/questions/
The episode explores misconceptions about SEO's relevance in the face of AI advancements, particularly in light of new search technologies like ChatGPT. It emphasizes the importance of SEO in adapting to AI developments and highlights examples showcasing the co-existence of search engines and AI functionality.
[0:24] A recent encounter with another SEO practitioner [3:01] The concept of the 'AI Search Fallacy' and misunderstandings [3:37] Comparative analysis of search results from ChatGPT and Bing [7:09] Predictions for SEO's evolution alongside AI [10:04] Encouragement for adaptation rather than fear of obsolescence
This episode delves into the critical issue of fake reviews in the digital shopping landscape, emphasizing the growing prevalence and impact on consumer decision-making. We uncover insights from a study analyzing 73 million reviews, share tips to spot AI-generated reviews, and address the phenomenon of review hijacking affecting local businesses.
The significance of reviews in modern purchasing decisions
The rise of AI-generated reviews and implications for consumers
Overview of the study and its findings on review fraud
Tips for identifying suspicious reviews
Discussion on the practice of review hijacking and its impact on businesses
Meredith and her husband reflect on the podcast's evolution over the past two years, sharing the challenges and achievements. With new targets being set for 2025, listeners are invited to vote on bonus content that will accompany our upcoming courses. ~ ChatGPT
Timestamps [0:24] Today's Episode [6:01] How is the new Course different from the Podcast [8:28] VOTE...
This episode explores the evolving landscape of AI in search engines, specifically focusing on how ChatGPT and Google's Gemini utilize SEO to generate responses. Meredith and her husband discuss the significance of E-A-T in determining trustworthy sources for AI results and announce an upcoming course to further guide listeners in optimizing their online presence.
Key Points [0:33] Getting your site into ChatGPT (Bing) [2:25] Where ChatGPT search results come from [3:30] Google's Gemini vs. ChatGPT [5:01] How AI searches work [6:00] Where ChatGPT wins... [6:28] How do you get your website into AI search results? [6:52] Does anybody actually use Bing? [7:44] E-A-T: Expertise, Authority, Trustworthiness [8:24] My upcoming Course
The episode explores the relationship between ChatGPT and Bing, investigating how Bing powers ChatGPT's search results and the implications for Google and SEO. We delve into the criteria ChatGPT utilizes for selecting content and the adaptive nature of SEO amidst these changes.
[0:24] ChatGPT + Bing vs. Google [3:22] Does Bing use Google? [4:38] Hey Google, please shut up [5:33] ChatGPT vs. Google & other AI Tools [6:33] SEO is Dead? [7:00] How Does ChatGPT Search Work?
This episode examines the impact of AI technologies like ChatGPT on traditional search engines, particularly Google's dominance. We explore SEO strategies, the potential for adaptation, and the ongoing conversation around the future of search in the digital landscape.
[0:24] Discussion of life events leading to sporadic episodes [0:58] Analysis of ChatGPT's new search capabilities [2:12] Explore whether ChatGPT could replace Google [5:37] Importance of maintaining SEO practices amidst changes [6:09] ChatGPT Search and AI [6:39] Strategies for optimizing websites for both search engines [6:56] Insights on ensuring content authority and trustworthiness [7:36] Closing thoughts on the future of AI search
Suspensions: Google Business Profile: Tips & Advice
04 nov. 2024
00:16:56
In this episode, Meredith and her husband discuss issues surrounding Google Business Profile suspensions, offering strategies to prevent suspensions and steps to take for reinstatement. They explain common triggers, like address-related issues and frequent user-edit suggestions, and emphasize the importance of monitoring business listings closely. They recommend tools like WhiteSpark to manage citations effectively, which helps Google verify business information. These tips can help business owners maintain visibility and avoid common pitfalls in Google's local search system.
Chapters [0:24] Introduction to Google Business Profile Suspensions [0:51] Profile Suspension Due to Business Name Issues [1:09] Importance of Maintaining a Verified Profile [2:06] Common Reasons for Profile Suspensions [3:17] Misunderstandings About Suspension Causes [4:29] Competitor Manipulation and Address Changes [6:07] Steps to Contact Google Support [6:57] Suspension Impact on SEO and Search Visibility [8:08] Monitoring and Managing Business Listings [10:47] Tips for Preventing Address-Based Suspensions
DOWNLOAD Title Tag Cheat Sheet + Tutorial https://seiq.meredithshusband.com/c/member-resources/how-to-create-title-tags-7bc81428-441c-49b4-a772-7b2e4267b688
I'm calling all ShowIt users to participate by temporarily sharing Google Search Console data. This isn’t just a chance for some free SEO advice—your input will also help craft an upcoming episode about SEO settings for Showit websites.
This episode explores how blogging can go beyond just improving SEO and be a way to explore personal passions and focus more on the aspects of your business that make you happy.
Timestamps [0:00] Use Your Blog to Be Happy [0:23] Use your blog to do things that make you happy [5:33] Explore potential new services [6:07] The parts of your business you like the most [6:42] Another benefit of niche blogging [7:43] The danger of making a mistake with your blog
In this podcast, Meredith's husband shares a powerful story from Atomic Habits by James Clear, connecting it to the challenges of SEO. He recounts the story of the British cycling team, which, after decades of mediocrity, improved dramatically by focusing on small, incremental gains of 1% in all areas. These minor improvements accumulated, leading to significant success, including winning multiple Tour de France titles and Olympic gold medals.
Timestamps [2:09] The new Performance Coach [3:52] The result of 1% gains [4:48] The Most Persistent SEO Myth [5:35] How SEO actually works [6:56] A Case Study [8:03] Building SEO muscles [9:03] Remember this... [9:52] You can't make good decisions with bad information
In this podcast episode, Meredith's husband addresses the impact of AI on SEO, offering practical advice for website owners on how to adapt their SEO strategies to remain effective in an AI-driven landscape.
Timestamps [0:00] How AI Continues to Change SEO [0:35] How is AI changing SEO? [1:57] A couple of certain changes... [4:02] The internet is littered with affiliate websites [5:06] Less traffic will be going to affiliate sites [5:25] Focus on specific keywords? [6:19] Using related language [7:54] My point... specific words are becoming less important [8:27] You still DO want to include keywords [10:02] The takeaway for small business owners...
Timestamps [0:25] Last Week Recap [2:35] The purpose of your blog... [4:08] Changing the Perspective [7:14] Creating image captions and Alt Tags [8:54] Who is your blog audience? [11:15] Linking blogs to the rest of your site
Case Study: Turning a Sh*t Blog into a Good Blog (part 1)
12 août 2024
00:14:21
Meredith and her husband discuss her recent blogs and how to make them stronger. Meredith's husband reviews a single blog, noting that while the content is good, it's better suited to be content for the main website rather than a blog post. He explains how to adjust the blog to provide more value and engage readers without being overly sales-oriented.
Timestamps: [1:56] Bad Blog Idea: Why you should buy my stuff [3:03] Change the Perspective [3:44] Potential Perspectives [6:00] Making a blog more social [7:14] Blogging your sessions? [8:16] Create a Case Study from a session [9:52] What is Image Alt Text? [10:41] Keywords in Image Alt Text [11:33] Add image captions
In this episode, Meredith’s husband answers a question he hears a lot: “Can I hire you to do my SEO?”
Although he enjoys working directly with business owners, he usually has to decline these requests.
Instead, he presents options in the episode to “...work with you” vs. "...work for you".
Timestamps [0:24] Can you hire me to do your SEO? [0:59] My Own Clients [1:52] How Marketing Agencies Build a Team [2:35] I work WITH clients - not FOR them. [4:03] How you CAN hire me - FOR FREE [4:55] The Pro Level [5:28] The Mentoring Option [6:14] The Number of Mentoring Seats
Meredith and her husband discuss the concept of an "SEO Refresh", which involves revisiting and improving past SEO efforts after a period of inactivity. Her husband outlines a five-step process for an effective SEO refresh:
Google Search Console: Use it to check performance, visibility, and identify which keywords and pages are gaining impressions.
Sitemap Page: Ensure your sitemap is submitted and check for indexing issues.
SEMrush Audit: Conduct a site audit to identify errors and issues that might be affecting your SEO.
Blog Optimization: Focus on popular blog posts, improve their quality, link them to relevant service pages, and create related content.
Call to Action (CTA): Regularly test and update your CTA to see what converts best.
Timestamps [0:24] The SEO Refresh [1:09] I don't recommend it, but here's how to do it [2:16] STEP 1: Identify trends, popular keywords and pages [3:26] A Quick Tip for Google Search Console [5:57] Do NOT look at Average Ranking [7:05] STEP 2: Find pages that are NOT indexed [8:10] Some pages are not indexed and it's okay [9:49] STEP 3: Find more problems with a Semrush Audit [10:40] Finding errors in your website [11:37] Common SEO errors when blogging [14:45] STEP 4: Improve your strongest blogs [17:46] Example of expanding blog topics [18:53] Give Google more of what likes... [19:35] STEP 5: Revise (and test!) your CTA button [20:17] Improving business by testing CTA's [21:17] Next Week: How to hire Meredith's Husband
In this episode, Meredith and her husband discuss the recent Google algorithm leak, and how local business owners might benefit from some of the new insights. This episode focuses on the importance of Google "entities" and how "mentions" are valuable for SEO, even if they don't provide a link.
Timestamps 0:00 Introduction [1:05] Clarification: Email landing pages for SEO [2:15] No Measure of Importance [3:34] The Importance of Google Entities [5:04] Takeaway No. 1: Google Business Listings [5:26] Takeaway No. 2: Mentions [8:12] Does Meta Data in images help SEO? [9:49] Three Takeaways from the Google Algorithm Leak [11:41] The Google Ads conspiracy theory
Meredith and her husband discuss the recent Google Leak, which shed light on some crucial elements of SEO. Meredith's husband explains that contrary to longstanding beliefs within the SEO industry, the value of links depends more on the traffic that the linking page receives rather than its own SEO "authority".
This insight reveals that website owners should focus on obtaining links from highly trafficked pages, even if those pages don't have many inbound links themselves.
Timestamps 0:41 The Google Leak is not a Nothing Burger 2:57 Clickstream Data 3:49 Chrome was created (maybe) to get more information 4:24 Links from high traffic sources 7:38 What is a Highly Trafficked Page? 9:49 Local Business Citations are Dying 10:57 Local Premium Listings 12:46 Always link from your homepage... 16:31 Link to your important pages from popular blogs
In this episode, Meredith and her husband discuss the recent leak of the Google algorithm, revealing parts of the previously secretive system used for search rankings. They talk about the potential implications of the leak and how the news is being described in the media.
Timestamps [1:36] The Google Algorithm Leaked [2:27] The Google Lies (?) [4:44] 15,000 Ranking Features [6:07] The Google Leak: What we know so far [7:42] Using Clicks to Determine Rankings [9:21] The Google Sandbox [10:44] Chrome and Privacy Browsers [12:18] The Importance of Links
Episode Summary: Meredith and her husband delve into the evolving landscape of AI and its impact on society, particularly focusing on OpenAI and Google's initiatives.
OpenAI Updates:
Recent controversies surrounding Sam Altman's leadership and the dissolution of OpenAI's safety team.
Ethical concerns raised by using Scarlett Johansson's voice without consent for AI development.
Discussion on the integrity of philanthropic gestures amid media scrutiny.
Google's AI Initiatives:
Introduction of Gemini, Google's AI, aiming to enhance search result quality by combating affiliate-driven content dominance.
Exploration of AI-driven search result refinement to provide users with more accurate and trustworthy information.
Protecting Artist's Work:
Insights into tools like Glaze, which pixelate images to prevent AI misuse, and the option to request AI companies not to use specific materials.
Suggestions for photographers to revise contracts and safeguard their creative assets in the AI era.
Encouragement for Utilizing AI Productivity Tools:
Acknowledgment of the transformative potential of AI tools like ChatGPT, highlighting their underutilization and the opportunity for productivity enhancement.
Key Moments [1:12] The Story of Open AI and ChatGPT [1:55] Open Source AI [4:03] Sam Altman and Safety Measures at Open AI [8:58] Most importantly, what does Elon Musk say?
Summary (yes, this was created by AI) In this podcast episode, Meredith's husband unveils a concerning narrative of OpenAI, the company behind ChatGPT. He recounts a previous conversation where he hinted at this story, which centers around OpenAI's deviation from its original mission of creating open-source AI to prioritizing profitability.
He explains that Sam Altman, initially a co-founder, assumed the role of CEO and steered the company towards profit maximization, relegating safety and ethical considerations. This led to internal conflict, culminating in a dramatic boardroom coup that briefly ousted Altman. However, Altman swiftly counteracted by enticing key employees to join Microsoft, compelling the board to reinstate him. Subsequently, many safety-focused employees departed or were removed, leaving OpenAI more profit-driven and less concerned with ethical implications.
Meredith and her husband delve into the potential risks of AI under the control of profit-driven individuals, citing warnings from notable figures like Elon Musk and Stephen Hawking. They highlight the absence of regulatory frameworks and the sluggish pace of government action, underscoring the need for consumer awareness and ethical considerations in AI development. Meredith's husband suggests reading an article on Vox for further insights, emphasizing the compelling and cautionary nature of OpenAI's transformation, with far-reaching implications for the future of AI and society.