Explore every episode of the podcast Meredith's Husband | SEO for People Who Don't Like SEO
Dive into the complete episode list for Meredith's Husband | SEO for People Who Don't Like SEO. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Pub. Date
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3 Steps to Better Title Tags
14 Oct 2024
00:10:22
DOWNLOAD Title Tag Cheat Sheet + Tutorial https://seiq.meredithshusband.com/c/member-resources/how-to-create-title-tags-7bc81428-441c-49b4-a772-7b2e4267b688
I'm calling all ShowIt users to participate by temporarily sharing Google Search Console data. This isn’t just a chance for some free SEO advice—your input will also help craft an upcoming episode about SEO settings for Showit websites.
Meredith and her husband discuss the recent Google Leak, which shed light on some crucial elements of SEO. Meredith's husband explains that contrary to longstanding beliefs within the SEO industry, the value of links depends more on the traffic that the linking page receives rather than its own SEO "authority".
This insight reveals that website owners should focus on obtaining links from highly trafficked pages, even if those pages don't have many inbound links themselves.
Timestamps 0:41 The Google Leak is not a Nothing Burger 2:57 Clickstream Data 3:49 Chrome was created (maybe) to get more information 4:24 Links from high traffic sources 7:38 What is a Highly Trafficked Page? 9:49 Local Business Citations are Dying 10:57 Local Premium Listings 12:46 Always link from your homepage... 16:31 Link to your important pages from popular blogs
27: How to Blog by "Documenting" Instead of "Creating"
25 Apr 2022
00:18:13
In this episode, we talk about creating blog content by "documenting" rather than "creating" new content from scratch. This should (hopefully) remove some of the stress and anxiety involved in producing good content for SEO.
IN THIS EPISODE... [02:03] Meaning of “document" instead of "create" [03:40] A secret to easy keyword research [06:01] What makes a blog successful over a long period [08:07] Link to appropriate sites when useful for your visitors [10:55] Don’t be scared of sharing your secrets [16:12] In summary Topics discussed: keyword research, URL slug, photography blogs
MEREDITH'S HUSBAND SAYS… "The most successful blogs on SEO are often updated regularly." "A blog should be a resource. It should be informative and provide value."
26: How to Improve Conversions by "Eliminating Friction"
18 Apr 2022
00:12:28
Your conversion rate is the percentage of people who take action on your site, like submitting a contact form, signing up for a newsletter, or downloading an ebook. Optimizing your conversion rate is probably the fastest and easiest way to get more business with your website.
IN THIS EPISODE... [01:58] Make your website clear & easy to use [03:08] Three questions your site must answer for users [03:39] 1- Where am I? [04:03] 2- What am I supposed to do? [04:22] 3- What decision do I need to make? [05:16] How to quickly answer these questions [09:27] Best practices for CTA's Topics: website conversions, conversion rate, lead generation, H1 tag, website headline, calls to action, CTA best practices
MEREDITH'S HUSBAND SAYS… "Websites are not created for beauty. They are built to generate leads." “Visitors get confused when you present them with competing options.”
Title tags and meta tags are used to describe the content, and they are often the first impressions users will see when they visit your site. Title tags are short snippets of text seen in blue lettering in Google search results. Meta tags are the longer snippets of text shown beneath the title tag in search results. Title tags and meta tags can both be optimized for readers, but only title tags have an influence on your SEO and, when done correctly, can help improve search engine rankings.
Today we talk about some practices to help you optimize your title tags for SEO and meta tags to avoid being penalized by google.
IN THIS EPISODE... [02:30] The importance of title tags [03:06] Seven ways to write your title tags for SEO [03:16] 1-Make your title tag unique for every page of your website [03:36] 2-The right length of a title tag [06:47] 3-When to put your brand name on your title tag [08:49] 4-How to put keywords in your title tag [11:12] 5-Characters to avoid on your title tag [12:29] 6-Characters to use on your title tag [14:03] 7-When to put your geography in your title tag [15:27] Meta description tag and the best way to write them [17:37] Meta keyword tags and why they are NOT important [20:12] How to do your image alt-tags or image attributes [23:17] H1 tags and how to optimize them for SEO Topics: Title tag, Meta tag, meta description tag, image alt tag, meta keyword tag, H1 tag.
MEREDITH'S HUSBAND SAYS… “Title tags are probable single most important elements for SEO.” “There’s no penalty for long title tags, but Google will shorten them. Longer title tags also dilute the strength of your keywords. Keep your title tags to a maximum of 60-65 characters."
"Keyword Stuffing" is a term used to describe the practice of adding a large number of keywords in website pages in an attempt to get higher rankings. This spammy practice negatively affects search rankings and can lead to penalties such even removal from Google's index. In this episode, we talk more about keyword stuffing and how to avoid it. We’ll also give you tips on how you can better your rankings without spamming your site with keywords.
IN THIS EPISODE... [01:08] What is keyword stuffing and its dangers [03:17] Why Google stopped using the Keyword Tag [05:03] Handling keywords the right way [08:00] Other types of keyword stuffing [11:00] In Google's best interests [11:50] Don't repeat keywords in Title Tags Topics discussed: keyword stuffing, Google penalties, how to correctly use keywords
MEREDITH'S HUSBAND SAYS… "Google gets better every day. Trying to trick Google will only cause problems." "Honesty, authority, quality, and clarity are what Google wants to see."
Google uses an algorithm to penalize websites that do not follow their Quality Guidelines. This is how Google improves search results for its users. Each instance when a website does not meet the quality guidelines, it's "penalized" by Google's algorithm and rankings decline.
IN THIS EPISODE ... [00:44] Google Myth: The Ranking Algorithm [01:30] The Google ‘Spam Team’ [03:10] Don't buy links for SEO [06:43] "Spamming" leads to penalties [07:29] Semrush identifies potential penalties [10:04] Tips to avoiding penalties Topics discussed: Google Myths, Google penalties, how websites can be penalized, dangers of buying website links, Semrush.
MEREDITH'S HUSBAND SAYS … "Recovering from a single Google penalty can be very costly." “A good foundation of purpose will be the best secret to your website’s success.”
Marketing, sales, and advertising are concepts that are often mixed up. Marketing involves getting people's attention. Advertising is one type of marketing. Sales is the process of convincing people to take action after you've captured their attention.
Marketing can be done with or without advertising, but advertising cannot be done without marketing. Good marketing can also reduce the need for "sales". With better marketing, potential customers will need less convincing.
IN THIS EPISODE ... [00:57] What Meredith wants to know for her birthday [01:04] Marketing vs Advertising [03:10] Examples of website "marketing" [03:39] Marketing vs advertising in search engines [05:12] The good, fast, and cheap rule [11:08] Use client references to justify higher prices Topics discussed: Marketing Vs. advertising, sales, investing your time and money, Pricing vs quality.
MEREDITH'S HUSBAND SAYS… "Marketing it's like leading a horse to water, and sales is making him drink." "It's capturing somebody's attention and get them to look at your product." “If you want to do something, you need to invest either time or money.”
MENTIONED IN THIS EPISODE ...
Raising a Family Business Raising a Family Business is a 3+ week course designed to help you lay the foundation for a family p
Legacy Sales The client-centered, print-driven business model & sales support system.
21: From Scratch: What to do when (re)Launching your Website
21 Feb 2022
00:21:14
A website is an important part of any business, whether it's a brick-and-mortar store or an online company. It's the first impression that potential customers will see. There are several ways to build a site, but there are some specific issues to keep in mind when starting from scratch.
IN THIS EPISODE... [00:24] Today topic: What do you do when you’re starting from scratch [01:12] Google domain names [03:10] The bare minimum to launch a website [04:42] Getting a site listed in Google local listings [08:44] Yext v. Whitespark v. Semrush [15:15] How many words should be on a web page [18:06] Identify where you’re getting leads topics discussed: domain names, launching your website, web directories, Squarespace.
MEREDITH'S HUSBAND SAYS… "If you’re launching a site from scratch, consider using Squarespace. It's quick, looks decent, and is relatively inexpensive compared to starting with WordPress. Launch a WordPress site later.”
Most of us struggle with blogging. We often end up with a backlog of ideas and never actually implement them. With a tiny amount of effort, we can schedule a time to sit and focus - even if only for 30 minutes. Use that 30-minute slot to write about anything you want - I'll show you how we turned Meredith's 30-minute blog into a true resource for her audience.
Remember - your first blog won't be perfect, so don't pressure yourself. You'll learn and get better quickly.
IN THIS EPISODE... [01:21] The reason you're not blogging [01:44] A recipe for failure [03:00] How the Beatles did it [05:20] How you can do it [05:48] Meredith's example [07:31] Now make it a "resource" [15:40] Don’t put pressure on yourself topics: blogging, creating resource blogs, finding your voice, building a culture of blogging, scheduling time to blog
MEREDITH'S HUSBAND SAYS… "Your first blog is gonna suck." "Waiting for inspiration to strike is a recipe for failure." “Find something you like to do, and you'll find yourself doing it.”
19: Google Analytics - Get More Leads from Your Website Traffic
07 Feb 2022
00:22:26
Traffic is an important metric for your website. It shows how well a website is doing in terms of attracting visitors and converting them into customers. Finding out where traffic is coming from or what kind of content attracts the most visitors is the key to increasing your leads.
Google Analytics is a free tool that provides insights about your website's traffic and content. It helps you to understand how your visitors interact with your site. In this episode, we’re looking at google analytics in-depth to help you integrate it on your site, attract more visitors, increase conversion and get more leads.
IN THIS EPISODE... [00:56] Today topic: SEO, specifically google analytics [01:51] Installing Google Analytics [03:50] How to check for organic traffic on your site [05:09] How to know what pages people are coming to from google [10:45] Improve your site by answering 3 questions [15:45] Call to action button and how to make it better topics discussed: google analytics, website leads, conversions
MEREDITH'S HUSBAND SAYS... "If a user doesn’t know immediately what they’re looking at, they get frustrated." "You need to treat your visitors like dummies; people don’t like to think." "You need to make your call to action as specific as possible."
LINKS MENTIONED...
Google Analytics A web analytics service offered by Google that tracks and reports website traffic.
If you own a website, you should be aware of the dangers of having your secret pages indexed by Google. You might have some pages on your site that are not meant to be indexed by search engines. And it is important that you know how to deal with these pages in order to avoid problems with Google.
In today’s episode, we will guide you on the right ways to deal with your secret pages. We will also dive into how you own your images and content without compromise.
IN THIS EPISODE ... [01:00] How to deal with "hidden pages" [02:46] Why you need a password for hidden pages [03:37] The dangers of having your secret pages indexed [05:16] Why you shouldn’t have your secret page indexed by google [09:15] The importance of posting your images and content on your blog first topics: secret website pages, SEO
MEREDITH'S HUSBAND SAYS ... "If you don’t want pages to appear in Google, you need to use a password." "When you create new pages, Google knows it- even if they're not linked from other pages."
In this episode, Meredith and her husband discuss the recent leak of the Google algorithm, revealing parts of the previously secretive system used for search rankings. They talk about the potential implications of the leak and how the news is being described in the media.
Timestamps [1:36] The Google Algorithm Leaked [2:27] The Google Lies (?) [4:44] 15,000 Ranking Features [6:07] The Google Leak: What we know so far [7:42] Using Clicks to Determine Rankings [9:21] The Google Sandbox [10:44] Chrome and Privacy Browsers [12:18] The Importance of Links
17: How to Create Blogs that People Actually Want to Read
24 Jan 2022
00:36:31
Rather than trying to brainstorm and write "articles", it's often helpful to think about blogging as creating a "resource" for your audience. Thinking this way adjusts your mindset and gets you into a frame of mind to create something your audience actually wants instead of simply telling them something. It's often described as "selling the destination" (that thing your reader wants) instead of "selling the journey." (the thing they need to do, in order to get the thing they want)
For example, Instead of an article about "What clothes to wear for photos", create a guide about "How to look better in photographs." It's the same information, but created from a different mindset - and something your reader actually wants!
IN THIS EPISODE ... [02:47] Think of your blog as a "resource" [05:48] The biggest mistake that bloggers make [07:04] Why blogs must provide value [08:04] Example of a "resource" blog [11:22] Change the perspective to align with readers [14:19] Write like you're talking to one person [25:36] Recap of the 4 steps discussed here [26:58] Focus on the destination - not the journey topics... how to blog, blogging for seo
MEREDITH'S HUSBAND SAYS ... "It's usually best to blog yourself, rather than outsourcing." "Providing value can be your marketing holy grail." "Focus on the destination instead of the journey."
15: Common SEO Challenges, Expectations & Misconceptions
10 Jan 2022
00:28:02
SEO can be difficult if you want your website to rank higher in search engine results. In order to generate traffic, you must think outside the box and strategize your SEO efforts. Overcoming the limitations of your website can be the key to increased traffic and revenue.
You may have a limited understanding of SEO basics, or you might not know where to start. You may feel overwhelmed by the process or lack enough time to devote to it. Many obstacles can prevent you from getting ahead in your digital marketing efforts - this episode will help give you some insight into those obstacles and how to overcome them!
IN THIS EPISODE… [02:08] Common SEO Challenge [04:00] How Long Does SEO Take? [05:04] Why Patience Matters [06:00] SEO Expectations & Misconceptions [09:44] The 5 Steps of SEO [10:33] #1 Research & Setup [11:50] #2 Finding Quick Wins [14:04] #3 On-site SEO [16:49] #4 Off-site SEO [22:40] #5 Establish a Realistic Schedule topics: seo, photography, seo expectations, timeline
MEREDITH’S HUSBAND SAYS … “SEO is like running a race - you can’t pass everyone in a single step” “The person who thinks they can succeed and the person who says they can’t succeed are both right.” "Having the right ingredients doesn't mean anything. You still need to do the cooking."
Google constantly changes its algorithm for ranking websites. Those changes can and often do have a dramatic impact on websites and the amount of business they generate. If you can align your goals with Google, you will set yourself up for long-term success in search engines and also avoid the short-term changes in rankings that accompany the Google algorithm updates. This episode covers how you can do that and build your website for a stronger future.
IN THIS EPISODE… [01:24] Why we don't use Patreon [02:59] The tradeoff for simple solutions [10:06] Aligning with Google’s objectives [14:38] Using social media to "get more eyeballs" [16:38] Q: Hosting videos on your blog vs. Facebook
MEREDITH’S HUSBAND SAYS … “Google’s algorithm changes all the time, which is why you should think about the long-term objectives more than the current algorithm.” “Google doesn’t want to send people to websites that figured out how to trick their algorithm, but to quality websites with good content and good experience for users.”
LINKS TO RESOURCES MENTIONED... Kajabi: kajabi.com
13: Common Mistakes with your Calls-to-Action (the Buttons)
10 Dec 2021
00:28:00
There are a couple of important points for website owners to keep in mind when creating the Call-to-Action. This “CTA” is what leads visitors to take action and reach out to you. For “lead generation” websites, the CTA marks the end of the Marketing Journey and the beginning of the Sales Journey.
This episode covers the mistakes that I see most often and the simple steps you can take to avoid them.
IN THIS EPISODE… [02:54] You can now support our show! [07:52] What’s in for you in today’s episode [08:40] Why did google eliminate matching of keywords in domain names [10:07] Why buy domain variations of your business name [11:49] Why I use Google Domains to buy domain names [13:06] Don’t use generic CTAs [14:34] Your CTA is the most important button on your site [16:43] Don’t offer multiple CTAs [17:50] Why landing pages convert better than websites [20:48] Don’t make your users think! [25:08] In summary
MEREDITH’S HUSBAND SAYS … “CTAs are the most important part of your website. They’re the reason your site exists!” “The CTA is typically the biggest button on any web page.” “The Call-to-Action is the end of the marketing journey and the beginning of the sales journey.”
12: See Where Your Competitors Get Their Best Links
03 Dec 2021
00:27:06
To succeed in digital marketing, it has become more and more important to understand the strategies and methods that your competitors are using - especially when they're effective! Knowing what's working and gaining insights about the most effective strategies can be a game-changer when it comes to digital marketing.
If you're planning to use SEO to improve your visibility online, you'll want to identify your top competitors' methods so you can apply them and/or improve upon them for your own site. Understanding how competitors are achieving top rankings can be immensely helpful in your own marketing efforts.
Join the conversation with your host Meredith’s husband and co-host Meredith to learn how you can improve your SEO using Semrush to build better links and higher Google rankings.
IN THIS EPISODE... [01:08] Meredith’s husband current project [02:57] How competitor intelligence can help improve rankings [04:40] How to use Semrush to find competitor backlinks [08:00] What is a "no-follow" link [13:50] How to use Semrush for short & long-term SEO goals [14:33] The difference between "backlinks" and "links" [15:40] How we, and other sites, use affiliate links [19:58] How to convert a Semrush trial to a free plan [21:44] How to ask other bloggers for links [23:53] Why Google doesn't access content in private groups
MEREDITH'S HUSBAND SAYS... • "There’s no single plan of action for building links." • "Links are very important - you will need links in order for your SEO to be effective." topics: SEO, building backlinks, links, semrush, competitor research, off-site SEO
Images are a great way to engage your audience and make your website more visually stimulating. But how do you make sure they are optimized for rankings?
Join the conversation and learn how you can optimize the size of your images and use image alt tags to help improve rankings.
IN THIS EPISODE...
[03:05] Google bombs & the power of links [05:58] Why extra domain names don’t help SEO [09:11] How to improve image SEO [10:21] Optimizing image size with photoshop [13:50] Keywords & image alt-tags [16:23] Why place keywords near the beginning of content [17:53] How/why to name image files [21:25] When/where to include keywords & branding [25:15] How to reach out and ask your questions
MEREDITH'S HUSBAND SAYS... "When writing web copy, remember the first words are weighed more heavily than the last words." "If somebody sends you an email out of the blue selling something, it’s probably not worth it."
10: Google Analytics - How to Begin Measuring your Progress
12 Nov 2021
00:18:57
Join the conversation with Meredith’s husband and co-host Meredith Zinner. Today’s episode discusses what Google Analytics is and why you should track your website visitors' behavior. You’ll also get some tips on how to begin tracking the key metrics of your website and the different ways to interpret & use the data collected through Google Analytics.
IN THIS EPISODE… [03:33] Today's question: How much traffic are you getting? [04:20] Installing Google Analytics on Squarespace websites [07:11] Installing Google Analytics on WordPress websites [11:36] How to use Analytics to begin improving conversions [13:35] More about the G4 version of Google analytics topics: SEO, google analytics, website tracking, google analytics tracking code
MEREDITH’S HUSBAND SAYS … "Every plugin you install on WordPress will slow your site down a tiny bit. The more plugins installed , the slower your site becomes." "An un-updated plugin becomes a security risk and can result your site getting hacked."
09: More Blogging - Tips & Ideas to Create Useful Blogs
05 Nov 2021
00:26:41
An online blog is one of the most effective ways for photographers to promote their business or brand. Blogs allow you to stay in touch with your customers, prospects & partners and provide a platform for you to share your ideas.
It is also a great way to establish your business, get new leads, build relationships and drive sales. If you don’t have time or the budget to invest in a well-written blog, then it’s time to learn new tricks. If you are looking for something quick, SEO-friendly, and easy enough for anyone who doesn't have much content marketing experience, this podcast is just for you!
IN THIS EPISODE... [01:03] Why WordPress sites get hacked and how to avoid it [18:19] Recommended website hosting for WordPress [10:00] More blogging tips and ideas [11:24] Blogging through interviews [19:20] Revising old blog posts to create "current" content [21:50] Repurposing blog content for social media. topics: blog post ideas, quick blog posts, easy blog article ideas, blogging tips, how to write posts fast
MEREDITH'S HUSBAND SAYS... "The people hacking websites are not trying to access your information. They have other interests." "We are in the age of content. If you don't have content in today's world, you don't exist online. Every business now should think of itself as a publisher."
We've talked about the "Why" of blogging. This week is about the "How" as I explain one of the methods I use to create my own blogs for and better SEO - and the tools you can use to do it yourself.
Episode Summary: Meredith and her husband delve into the evolving landscape of AI and its impact on society, particularly focusing on OpenAI and Google's initiatives.
OpenAI Updates:
Recent controversies surrounding Sam Altman's leadership and the dissolution of OpenAI's safety team.
Ethical concerns raised by using Scarlett Johansson's voice without consent for AI development.
Discussion on the integrity of philanthropic gestures amid media scrutiny.
Google's AI Initiatives:
Introduction of Gemini, Google's AI, aiming to enhance search result quality by combating affiliate-driven content dominance.
Exploration of AI-driven search result refinement to provide users with more accurate and trustworthy information.
Protecting Artist's Work:
Insights into tools like Glaze, which pixelate images to prevent AI misuse, and the option to request AI companies not to use specific materials.
Suggestions for photographers to revise contracts and safeguard their creative assets in the AI era.
Encouragement for Utilizing AI Productivity Tools:
Acknowledgment of the transformative potential of AI tools like ChatGPT, highlighting their underutilization and the opportunity for productivity enhancement.
Link building is the process of gaining links to your page from other relevant sites on the internet.
We talk this week about building links with the goal of getting your website into the "local pack" of Google - the group of 3 websites displayed just beneath the map in local searches. This is one of the first steps to get your website into those listings. I explain the easiest and quickest way to do it in this episode.
IN THIS EPISODE … [02:12] How to improve website structure for better SEO and conversions [08:28] Why you should build links as a local business owner [09:23] Link building explained [10:42] The importance of building links for your website [11:18] How Google determines website quality & relevancy [12:10] Types of links [13:28] What is Local Pack & how to get listed [18:29] Link building with WhiteSpark [22:16] Summary topics: Link building, website link building, link building strategy, internal links, SEO best practices.
MEREDITH’S HUSBAND SAYS … "SEO is basically answering two questions for Google, what your website is about, and how good it is."
Creating content for your website is an important part of the SEO process. As a photographer, you can improve your website’s search engine ranking by creating keyword-rich content, effectively sharing the brand’s message, and creating a sense of value. You can apply several SEO tips to your blog to boost your site's search engine traffic and ranking. Tune in to this podcast and listen to some of the most effective SEO blogging tips.
Join the conversation with your host, Meredith’s husband, and co-host Meredith Zinner. In today’s episode, I explain how and why blogging improves Google rankings and provide a simple trick to get you in the right mindset to start blogging effectively. Understanding the WHY will help you understand the HOW and WHAT of blogging for SEO.
IN THIS EPISODE … [00:56] Why every photographer needs a blog [01:33] What to focus on within blogs [03:29] Reasons to blog [04:43] Hyperlinks and how they work [06:08] Think about your blog as a "Resource." [07:26] What to blog about for better SEO [08:29] Send the right signals to Google topics: SEO, blogging, search engine optimization, SEO boosting blog, content marketing tips, blog content strategy, get traffic from blog.
On-site SEO refers to the process of optimizing your website so that it ranks well on search engine result pages. It includes optimizing your content, adding relevant keywords, creating titles and meta descriptions, creating unique content, and ensuring that all of your messages are optimized for user experience to increase your website income.
In this week’s episode, we explore how to increase traffic to your photography website. I share an example to help illustrate how a blog can increase traffic when treated as a "resource" rather than just a 'bunch of articles.’ This episode is available with a video here.
IN THIS EPISODE … [05:05] Good things rarely happen when you're idle [07:22] There are 3 ways to improve revenue [10:50] Boost your website SEO SEMRUSH [17:54] Think of your blog as Resources - not articles [18:48] How to use Google analytics to find the source of your site traffic [22:03] Things to avoid when writing a blog [28:33] Don’t let the SEO jargon intimidate you topics discussed: on-site SEO, tools for SEO
MEREDITH’S HUSBAND SAYS … "To get something you’ve never had, you need to do something you’ve never done." "You can get attention simply by helping people."
Many photographers aren’t even aware that their website performance could be holding them back from profitability and success. A study done by ISPA found that only 34% of the companies they surveyed know their website performance in detail. The importance of website performance in search engines, social media, and other online platforms cannot be overstated. It is an important factor to photography, as it impacts the user experience and conversion rate. If your website isn’t performing well, you can do a few things to improve it efficiently and timely. This podcast is just for you!
In this week’s episode, we look at one of our listener's websites and suggest on; - Updates to improve visitor engagement - How & where to use calls-to-action (CTA's) - How to avoid frustrating your website visitors - Why avoid social media links specifically on your Contact page.
IN THIS EPISODE ... [01:54] Website to be reviewed today; CarmenDunham.com [03:18] Your homepage should be as attractive and comfortable to the users as possible [04:12] Website colors must be visible, or you get sued based on accessibility standards [07:11] What your footer section needs to have [14:16] Whatever your CTA is, make it obvious and accessible on each page of your website [17:12] Best ways to optimize the website pages clearly [20:57] Avoid social media links specifically on your Contact page [23:54] Integrate your contact form with an email management platform [25:10] In a nutshell… [26:33] Things you can do if you want to redo your website topics: conversion optimization, website performance, site speed,
In today’s episode, we talk about WordPress SEO plugins and other tools that can help you optimize your on-site SEO.
IN THIS EPISODE … [03:19] How Meredith finds photography clients [05:49] How publishing prices can help SEO [12:17] Launching a newsletter from an email list [16:06] The first steps for WordPress SEO [24:50] How to keep a free Semrush Account MEREDITH’S HUSBAND SAYS … "Every second your site takes to load means you'll get fewer leads." "Just because you put gas on your car, doesn't mean you’ve arrived. You still have to drive."
This week Meredith and her husband answer questions from photographers about SEO and tools like Google Search Console, Google Analytics, and Google My business, as well as:
IN THIS EPISODE … [0:24] Hello World! [01:27] How Meredith gets photography clients [04:15] 3 Google tools you should use [07:19] What is ORGANIC Traffic? [10:59] The LEAST amount of work you can do for SEO [15:45] What are BACKLINKS and why do they matter? [19:45] What are TAGS? [24:33] How to make a WordPress site an SEO Superstar?
MEREDITH'S HUSBAND SAYS … "If you want to get something, you'll probably need to either DO something or PAY something for it."
Key Moments [1:12] The Story of Open AI and ChatGPT [1:55] Open Source AI [4:03] Sam Altman and Safety Measures at Open AI [8:58] Most importantly, what does Elon Musk say?
Summary (yes, this was created by AI) In this podcast episode, Meredith's husband unveils a concerning narrative of OpenAI, the company behind ChatGPT. He recounts a previous conversation where he hinted at this story, which centers around OpenAI's deviation from its original mission of creating open-source AI to prioritizing profitability.
He explains that Sam Altman, initially a co-founder, assumed the role of CEO and steered the company towards profit maximization, relegating safety and ethical considerations. This led to internal conflict, culminating in a dramatic boardroom coup that briefly ousted Altman. However, Altman swiftly counteracted by enticing key employees to join Microsoft, compelling the board to reinstate him. Subsequently, many safety-focused employees departed or were removed, leaving OpenAI more profit-driven and less concerned with ethical implications.
Meredith and her husband delve into the potential risks of AI under the control of profit-driven individuals, citing warnings from notable figures like Elon Musk and Stephen Hawking. They highlight the absence of regulatory frameworks and the sluggish pace of government action, underscoring the need for consumer awareness and ethical considerations in AI development. Meredith's husband suggests reading an article on Vox for further insights, emphasizing the compelling and cautionary nature of OpenAI's transformation, with far-reaching implications for the future of AI and society.
In this episode, Meredith and her husband discuss Google's AI developments showcased at the Google I/O event. The event focused on integrating AI across various Google products, including search results, Chromebooks, and Android phones. The "search generative experience" has been rebranded to "AI overview," enhancing informative searches with detailed overviews. Google's AI, Gemini, is compared to OpenAI's ChatGPT, with Gemini's integration into Google's tools offering convenience to users already accustomed to the Google ecosystem. The episode concludes with discussions on the future of AI and the potential return of Google Glass with advanced functionalities.
Timestamps [1:22] Google IO 2024 [1:45] AI Overview Replaced Search Generative Experience [2:50] How to Turn Off the Google AI Overview [8:16] Gemini vs. ChatGPT [11:23] Is Google still going to matter?
Curious what these two AI models? Here is a summary of this episode from Google's Gemini: In this episode, Meredith and her husband delve into the latest developments in Google's AI technology following the Google I/O event. They revisit their previous discussion on Google's AI and highlight that many predictions and rumors about the event proved accurate. The event focused on integrating AI across various Google products, including search results, Chromebooks, and Android phones.
A notable change is the rebranding of the "search generative experience" to "AI overview." This feature enhances informative searches with detailed overviews but doesn't affect simpler queries. Although you can't currently turn off AI search results, future updates will allow customization and more interactive search capabilities.
The episode also compares Google's AI, called Gemini, with OpenAI's ChatGPT. While ChatGPT has a first-to-market advantage, Gemini's integration into Google's suite of tools makes it convenient for users already embedded in the Google ecosystem. This integration includes features in Gmail, Google Docs, and other Google services.
The episode concludes with a discussion on the future of AI, including the potential return of Google Glass with advanced functionalities. Meredith's husband also provides links to articles summarizing the Google I/O event and other related information for listeners who want to learn more.
Here is a summary of this episode from Open AI's Chat GPT: In this episode, Meredith's husband discusses recent developments in Google's AI technology following the Google I/O event. He revisits their previous discussion on Google's AI and highlights that several predictions and rumors about the event turned out to be accurate. The main focus of the event was AI integration across various Google products, including search results, Chromebooks, and Android phones.
A significant change is the rebranding of the "search generative experience" to "AI overview," which is now available to all U.S. users and will eventually roll out globally. This AI feature enhances informative searches with detailed overviews but does not affect simpler queries like finding local serv
Wondering how the latest AI advancements could affect your business's online visibility? Tune in as we dissect the transformative powers of Google's Search Generative Experience and its increasing dominance in search result displays. With a 65% surge in AI-generated responses, the traditional featured snippet is waving goodbye, and we're here to guide you through this seismic shift. As Google possibly gears up to move SGE out of beta at their upcoming IO event, we'll provide crucial insights for local business owners to navigate fluctuating website traffic.
Timestamps [0:32] More AI in Google Search Results [1:18] Featured Snippets Replaced by SGE [2:01] How AI Appears in Google Search Results [2:27] The RUMOR about AI and Google [3:35] What Will AI Mean for Website Traffic? [4:37] How Does AI Affect Blog Traffic? [5:00] Why You Continue Blogging? [5:37] Your Blogging Goal [7:09] Be Careful Using AI to Generate Content [8:04] Why This Makes SEO Easier [9:03] Keyword Research for Blogging
TIMESTAMPS [0:25] Meredith's Question about Google Analytics [1:53] Common Questions about Website Visitors [7:06] Creating Custom Reports in Google Analytics [7:58] The Problem with Average Time on Site [9:52] The Metrics I Pay Attention To [10:37] Engagement Rate vs. Bounce Rate [12:34] Measuring Conversions with Google Analytics [13:14] Conversion Rates from Social Media vs. Google
TIMESTAMPS [0:24] The Double Impact of Improving Conversion Rate [1:40] G4 and The Holy Grail of Website Metrics [2:26] The New G4 Analytics and Tracking Conversions [5:31] How to Track Conversions [6:24] Tracking Conversions with CRMs [8:38] Do this sooner, rather than later...
In this episode, I'll delve into my unique experience with video content on my blog, specifically focusing on my blog video tutorials. Recently, due to Google's mysterious algorithm shifts, I've observed a decline in organic traffic, which ignited my curiosity to explore potential causes and solutions. My journey included creating test pages and delving into online SEO forums for answers. I'll share my finding and my new approach to integrating YouTube videos into blog posts. Join me for an insightful exploration of my blog's video content journey and its implications for content creators.
Ever felt like a fraud in a world that constantly demands more? Let's unravel that tangled web of imposter syndrome together, especially that pesky shadow that follows us around in the SEO landscape. Our latest chat dives into the pressures of nail-biting expectations and those stealthy comparisons that sneak into our professional lives. With a light-hearted touch, we reveal why it's vital to celebrate every single milestone—imagine laying bricks for a sturdy house, one at a time, with your own hands. That's the kind of patience and recognition of progress we're unpacking here, and trust us, it's a foundational talk you won't want to miss.
KEY POINTS [2:08] Setting and Achieving Goals [3:00] How Expectations Lead to Frustration [5:50] Brick House SEO [6:45] The Danger of Focusing on Competitors [7:40] The #1 Way to Stop Feeling Like an SEO Failure [8:28] The SEO Cocktail Party
This episode explores how blogging can go beyond just improving SEO and be a way to explore personal passions and focus more on the aspects of your business that make you happy.
Timestamps [0:00] Use Your Blog to Be Happy [0:23] Use your blog to do things that make you happy [5:33] Explore potential new services [6:07] The parts of your business you like the most [6:42] Another benefit of niche blogging [7:43] The danger of making a mistake with your blog
Raise your glasses to a milestone nearly half a century in the making - Meredith's website has finally launched! But what happens when the last streamer falls? That's where the real work begins. In this episode, we'll share the crucial steps you need to take after a website goes live, ensuring you're not just throwing a great party but also maintaining the buzz. We'll explore ground-level SEO tactics, the power of the Google 'site:' command, and why hitting pause on your analytics dashboard for a few weeks could lead to more accurate insights. Plus, we'll reveal how to measure the impact of your marketing with precision, ensuring you know exactly which parts of your site are hitting the mark and which might need a bit more polish.
Ever feel like some services just don't gel with your brand? We've been there, and this time, we're pulling the plug on a provider that wasn't meshing with our vision, emphasizing the importance of aligning partnerships with your business's core objectives. In this candid conversation, we'll discuss the delicate balance between innovative strategies and staying true to what works, the significance of being upfront with our audience, and the indispensable role of tools like Google Analytics in sculpting a successful digital identity. Whether you're a seasoned pro or just dipping your toes into the digital waters, this episode is packed with insights to help you navigate the complex currents of website and SEO strategy.
Dear Mr or Miss Artificial Intelligence, please describe this episode below. If you do a good job, I'll give you a cookie.
Ever found yourself questioning the true intent behind the flurry of online content? Get ready to recalibrate your content compass as we tackle Google's seismic core update, aiming its crosshairs at low-quality, AI-generated content. We're peeling back the layers of Google's sophisticated arsenal of algorithms and tests designed to champion original, high-quality content. It's a deep dive into how the tech titan is reshaping the SEO landscape and the role that AI plays in our quest for a polished online presence. Stick with us, and you'll emerge with a robust strategy for staying ahead in a world where quality trumps quantity every time.
Wave goodbye to creating content that merely caters to algorithms, and hello to crafting stories that resonate with real people. Our latest episode is a heartfelt nudge towards introspection as we explore why your content might be missing the mark with your audience. It's all about recentering your approach to be genuinely user-centric, ensuring that every piece you put out there is not just informative but deeply engaging. Join the conversation as we dissect what it means to be a content creator in the age of discerning digital consumers, and how to make sure your work stands out for all the right reasons. Subscribe and transform your content into something your audience can't wait to click on.
Timestamps: [1:36] More Big News From Update [3:38] Welcome to Search Engine Land [4:41] A Quote from Google About AI [6:56] Using AI to Generate Content for SEO [9:04] Bulk-Published AI Content [10:58] What These Changes Mean for YOU [12:04] Create Content for USERS!
Summary (provided by AI) Unlock the secrets to turning casual browsers into loyal customers! Our latest episode is a deep dive into mastering the art of the conversion path, where we show you how to turn a simple spot on Google's search results into a successful conversion journey that leads to your thank-you page. You'll learn an incredibly straightforward hack to craft a compelling thank-you page—just by tweaking your contact page! Plus, we reveal the astonishing power of a boosted conversion rate, the metric that can disproportionately skyrocket your business success. It's not just about more visitors; it's about making every visit count.
Ever considered the power of a stellar follow-through in making your customers' experience unforgettable? We draw inspiration from the precision of golf and the strategy of baseball to explore the crucial role of customer engagement post-conversion. Say goodbye to the bland "thank you" message and hello to engaging content that adds value, delights, and reassures your audience. From interactive slideshows to captivating videos, we share innovative strategies to ensure your customers feel special and confident about choosing your service or product. Tune in and transform your customer interactions into lasting impressions that count.
Timestamps: [0:24] The Conversion Path [1:03] How to Create a Confirmation Page [2:32] The Goal of SEO [2:59] The Conversion Path for SEO [3:17] The Only 2 Ways to Get More Business from Your Website [4:01] The Holy Grail of Website Metrics [6:55] Conversion Path: Step 1... [7:51] Step 2: Landing Pages [8:39] Step 3: The CTA [9:05] Step 4: The Contact Page [9:45] Step 5: The Thank You Page [11:10] Follow Through Like a Pro
Summary (provided by AI) Back when SEO felt like just another buzzword in 2012, I found myself grappling with the harsh realities of Google's ever-shifting algorithm. My tale of redemption—transforming from a short-term tactician to a long-term strategist—kicks off our exploration into crafting SEO strategies that stand the test of time. We delve into the digital trenches, recounting a pivotal moment with a major client and how facing the music with integrity not only salvaged a valuable partnership but also reshaped my SEO philosophy.
This episode is a treasure trove of insights, as we traverse the Five Pillars of Effective SEO, from the critical need for a lightning-fast website to the art of conjuring unique, audience-centric content. As we peel away the layers of what it means to truly excel in the digital realm, you'll learn why impressions can be a more telling gauge of growth than rankings, and how laying a solid SEO foundation is akin to nurturing a fine wine—requiring patience and persistence. Whether you're a seasoned pro or a curious newcomer, this conversation is an essential guide to not just surviving but thriving in the dynamic world of SEO.
Timestamps [4:49] Why I Started Doing SEO Differently [7:22] Rule 1: It needs to Work [8:58] Rule 2: It needs to be Unique [10:30] Rule 3: Create Content for Users (not for Google) [11:22] Rule 4: It needs to be Helpful [12:49] Rule 5: It needs to do what YOU need it to do [16:34] Avoid Frustrations with SEO
AI Episode Summary: Wondering why your fast-track SEO tactics crumble like houses of straw and sticks? Brace yourselves for a hearty lesson in crafting a brick-solid SEO foundation that’s impervious to the huffs and puffs of digital marketing wolves. As we peel back the layers of SEO strategy, you'll discover the virtue of patience and the folly of obsessing over fluctuating keyword rankings. Instead, we’ll reveal how monitoring impressions in Google Search Console can be your beacon of progress in the murky SEO waters—ensuring you're setting sail towards long-term triumph, not just chasing fleeting victories.
Join us for a candid chat where we chuckle at SEO myths and unravel the truth about climbing the search rankings ladder. It's not about a one-hit wonder but more like a symphony of well-orchestrated tactics. In this episode, we debunk the magic bullet theory of SEO and share why a sustainable, methodical approach will save your sanity in this ever-changing game. By the end, you'll be armed with a strategy that's not just about surviving the digital landscape but thriving in it, making sure your SEO efforts aren't just a flash in the pan.
Timestamps: [0:24] Maintaining Sanity and Motivation in SEO [2:40] A Common Mistake in Measuring SEO Progress [3:57] The Dangers of Individual Keyword Rankings [5:02] What is a Google Impression? [7:04] The Quickstart SEO Dashboard [8:05] Building an SEO Brickhouse [8:41] It's like Chocolate Pudding [9:32] How Bad SEO Advice Gets Created
Google recently revised its SEO Starter Guide, making it shorter and less intimidating. Although the general messages are the same, some of the more technical sections were removed (like structured data, mobile friendliness, and performance measurement) while most sections were simplified, and a few new sections were added.
In this episode... [2:41] The changes to Google's SEO Starter Guide [2:55] Portions that have been removed [4:56] Portions that have been condensed [5:23] Portions that have been added
In this episode, we talk about AI and SEO. Specifically, ChatGPT & the newly-released Gemini, and the current industry buzz about Google and the potential upcoming changes:
How Google's current shift towards AI resembles shifts made in the past?
What have website owners done in the past to end up winning in the long-term?
What does this mean for you (and me) and what to keep in mind for 2024?
In this Episode... [0:51] Question: Can you get websites listed in ChatGPT? [1:44] Passwords are going away [3:44] Danny Sullivan said Google is changing [4:23] Google fires their Quality Raters [6:30] Google updates their Quality Guidelines [8:33] The Buzz about Google and AI [9:14] How to approach SEO in 2024 [10:04] This has happened before [11:07] Examples of Big Changes in the past [12:10] The winners always do the same thing... [12:41] What is this Good Stuff that Google recommends? [13:23] What to remember in 2024...
Meredith's SEO is in the toilet. Here's what we're going to do about it...
In this Episode... [0:24] Episode 100 [1:35] What's happened in the last 100 episodes? [2:50] Starting from scratch... again. [5:42] Squarespace Design vs. Squarespace SEO [9:50] The Google shift towards AI
In this Episode... [1:01] A solution for Photographers who work from home [2:06] The Google Options Suck [4:31] The iPostal1 Solution [5:43] The (rough) Process of iPostal1 [9:25] Link to iPostal1 [11:18] An Alternative to the Service Area
Timestamps... [0:30] How to Spot Bullsh*t SEO [1:36] SEO is like a lot of things... [4:11] There are no guarantees... [5:32] Look for Credentials [6:40] Did you find them or did they find you? [8:06] Can you outsource SEO? [9:51] What part of SEO can you outsource? [10:25] Monthly SEO Coaching!
Episode 98: SEO for Photographers How to spot bullsh*t SEO