Explore every episode of the podcast Merch Culture

Everyone talks about the wins in entrepreneurship—the flashy moments, the big milestones, the Instagram-worthy highlights. But what about the gritty, unfiltered side of building a business? In this episode, we dive into the real story of how we financed Culture Studio from the ground up.

From throwing parties to fund our first studio to taking loans from friends and family, refinancing homes, and navigating the complicated world of bank loans, we share the financial journey most people don’t talk about. You'll hear how we hustled in the nightclub scene, made sacrifices, took unconventional risks, and learned valuable lessons along the way—lessons that apply to any business, big or small.

We also get into:
✔️ How a $45K friend loan launched the business
✔️ Using entertainment money to fund the dream
✔️ The $60K home equity loan that changed everything
✔️ The game-changing discovery of Amex financing
✔️ SBA loans, machinery, and navigating banks
✔️ Perseverance, trust, and the reality behind the "overnight success" myth

If you’re building a business, thinking about financing options, or just curious what it really takes to grow, this episode is for you.

Imagine a robot catching hot garments off the production line—no more physical strain on employees! We talk about our newest team member, 'Robo One,' designed to handle repetitive tasks and allow our team to focus on more skilled work. This shift not only boosts productivity but also improves job satisfaction. Learn more about our journey into workplace robotics and automated features in this episode.

In this episode, we break down the impact of the latest trade tariffs on the fashion & apparel industry. 

Whether you're a consumer, an apparel entrepreneur, or just tariff-curious, this is the real talk behind the headlines. No fluff, no politics—just insights and firsthand stories from the factory floor.

In this episode, we explore strategies for building a successful brand, focusing on product development and manufacturing choices.

• The benefits of starting with core styles—trusted, pre-existing products—versus creating custom products, which offer unique branding opportunities but come with higher risks.
• Navigating domestic and overseas manufacturing options.
• Engaging with your audience to understand their needs. 

Building a clothing brand takes more than just a great design—it’s about vision, strategy, and execution. In this episode, we’re diving into the fundamentals of brand building, from choosing the right production partner to the power of product sampling.

We share real stories from our early days in the industry, breaking down how guerrilla marketing, community-building, and hands-on product development can set your brand apart. Plus, we talk about how the landscape has changed from Magento to Shopify, and why modern brands need to think beyond mass production.

The industry is constantly evolving, and 2025 is no exception. In this episode, we dive into the trends shaping the future of apparel—from community-driven brand building to experiential marketing and the resurgence of vintage aesthetics. We explore the emotional connections behind fashion, the power of exclusivity in merchandise, and how storytelling transforms products into cultural statements. Tune in as we break down what’s next in fashion and how brands can stay ahead of the curve.

How can private label merchandise help elevate your brand? We dive into the essence of private labels, discussing how businesses can source high-quality materials that ensures top-notch merchandise to their customers, setting them apart from generic market options.

In this podcast episode, we're joined by retail expert and new addition to the Culture fam, Rafael. We explore the evolving retail landscape, especially as the holiday season approaches. Rafael discusses the impact of COVID-19 on retail, the importance of brand authenticity, and the rise of customization. Rafael also shares insights on vendor compliance, technological advancements, and the trend towards domestic manufacturing. 

In this episode, we dive into the concept of "drops" in e-commerce and their effectiveness as a sales tool, especially during peak shopping seasons like the holidays. We discuss how drops create urgency and exclusivity and contrast them with print-on-demand models. 

We're joined by our in-house drop shipping expert, Jordan, who delves into the technical aspects, including integrating drops with platforms like Shopify, managing logistics, and enhancing customer experience. The episode underscores the strategic importance of drops in boosting sales and engaging consumers.

Ready to dive into an inspiring journey? On this week's episode of Merch Culture we chat with Tim Gibson, who transformed from a screen printer to top exec at a leading company in the printing industry.

https://usstandardapparel.com/

What drives the success of Next Level Apparel? It’s a combination of their family legacy, industry expertise, and personal passion.

In this episode, we're joined by Eric Simsolo, President of Next Level Apparel. Founded by his father 21 years ago, the company initially focused on sublimation printing for sportswear. Over time, it transitioned to developing fabric for fashion and producing stock blanks in Los Angeles, driven by customer demand for higher quality and diverse products. Eric shares his personal stories about growing up in the business and his decision to join the family venture, highlighting the challenges and pride associated with leading the company.

Ever wondered how to make waves on social media without spending a dime on ads? Alex from Streetwearhouse shares his secrets on how consistent, niche-focused content creation has catapulted their brand into the spotlight and attracted a huge audience of streetwear fans.

https://www.instagram.com/streetwearhouse_official/

In this podcast episode, John Koo, co-founder of Made, joins us to discuss the origins and trajectory of his clothing retail company. He delves into his family's history in the industry, his detour through environmental science, and his return to fashion with Made's establishment as a streetwear brand. The episode explores Made's niche in supporting young artists and brand aspirants, addressing industry trends like vintage washes and oversized tees. We dive into Made's nostalgic marketing and timeless designs, giving a leg up to up-and-coming artists and young brand owners trying to make a name for themselves in fashion.

In this week’s episode, we’ve got Daniel Oh from BTSA giving us the 411 on all the dye & wash trends coming up in the 2024 fashion scene. He highlights the growing adventurousness in color choices, such as lavenders and neons, and the demand for vintage looks achieved through techniques like potassium spray. He also covers the benefits of piece dyeing for bulk orders and the importance of sampling to navigate the temperamental nature of natural fibers. Tune in for an informative listen that touches on both the creative and technical aspects of textile dyeing!

In this podcast episode, Rich and Culture's very own lead engineer, Oscar, delve into the complexities of creating a product line. They discuss the engineering challenges, such as managing inventory data from various vendors and designing user-friendly tools for customizing products. Oscar highlights the importance of a simple user experience in product sourcing and the intricacies of setting up on-demand production, including the manual processes involved at the outset. We also elaborate on the goal of streamlining platform navigation and product information access for users.

Join us this week as we dive into the history of screen printing. From its humble beginnings in ancient China to its modern-day application in art, fashion, and industry, screen printing has left an indelible mark on human creativity. Join us as we trace the evolution of screen printing through the ages, exploring its pivotal role in disseminating knowledge, shaping cultural movements, and revolutionizing mass production. Discover the ingenious methods and groundbreaking innovations that have propelled screen printing from obscurity to ubiquity.

In this podcast episode, we interview Michelle Moxley, an expert in screen printing, digital development, and artificial intelligence (AI). We explore AI's role in generating artwork and assisting artists, addressing concerns about AI replacing human creativity and the ethical implications. Michelle highlights her work in AI for coding and separations in screen printing, emphasizing AI's potential to aid complex tasks while valuing human expertise. Tune in to learn more about the balance between technology and human skill in the evolving landscape of the apparel industry!

 #ai #technology #aigeneratedart #screenprinting #apparel #creativetechnology #generativeai

LIVE Merch Culture Podcast from the MADE TO ROQ Stage at Impressions.

In this podcast episode of "Merch Culture," host interviews Ryan Moore from Ryonet, discussing his journey in the merchandise industry. They explore Ryan Net's beginnings, stemming from a music band's need for merchandise, and its evolution into a screen printing and e-commerce business. Ryan shares lessons from overcoming challenges, such as the 2008 recession, and emphasizes the importance of unique offerings and problem-solving. The episode also covers strategic decisions like focusing on supplies over printing and the significance of customer service and community building. Ryan talks about the launch of All Made, a sustainable t-shirt company, and concludes by reflecting on the crucial role of health and wellness in personal and professional success, inspired by Tony Robbins and practices like the Wim Hof method.

In this episode, join us as we dive deep into the fascinating world of collectibles in the merchandise industry. Uncover the hottest trends shaping the collectibles landscape today. What makes certain items fly off the shelves and become instant favorites?

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Facebook: https://www.facebook.com/CultureStudioDecoratedMerchandise/

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#collectibles #merchandise #apparel #business #fashion 

Join us in this week's episode as we sit down with the visionary CEO of Campus Ink, the driving force behind the innovative platform that creates custom merch for atheletes and students. Discover the untold stories behind Campus Ink's journey, from its humble beginnings to becoming a leader in the industry. Dive deep into the entrepreneurial mindset that fuels the company's success and learn about the strategies that set them apart. Whether you're an aspiring business leader, a creative mind, or simply curious about the behind-the-scenes of a thriving enterprise, this episode is a must-listen.

https://campus.ink/

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#business #transfers #apparel #merchandise #sales

This week we have the pleasure of talking with Jenna Sackett, the go-to expert in Heat Print on Demand solutions. With a passion for innovation and a knack for transforming ideas into reality, she’s here to fuel your brand’s success. As a Commercial Sales Executive at STAHLS’, she has spent 11 years in the dynamic world of apparel decoration helping businesses unlock their full potential. She specializes in tailoring custom solutions that deliver quality, efficiency, and better brand awareness.

https://www.stahls.com/home

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#business #transfers #apparel #merchandise #sales

This week we chat about the most anticipated merchandise and business trends of 2024. In this episode, we'll explore the innovative, game-changing ideas and predictions that are set to reshape the world of commerce. Whether you're a business owner, entrepreneur, or simply curious about what lies ahead, this episode is a must-listen.

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#trends #business #fashiontrends #apparel #merchandise 

Culture's Director of HR, Anabel, joins us to talk about the challenges of recruiting employees for a 2nd facility, managing teams in a different state, and maintaining consistency in company culture.

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#hr #humanresources #screenprinting #apparelmanufacturer #businessowner #companyculture

This week we sat down with Elias, the CEO of Tultex. We talk about how to navigate operating a business with family and playing to each other's strengths, and also highlight the new super soft Tultex tee made with 36 singles.

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#customapparel #apparelmanufacturer #merchandise #apparelproduction #screenprinting #screenprintingshop #entrepreneurship

**DISCLAIMER: We experienced some technical difficulties during recording that lead to some audio errors. However, this episode is jam-packed with good info so we wanted to release it anyway!**

Sales Manager at Matsui, Jesse, gives us his tips on maintaining consistency and achieving the best final product possible when using screen printing inks.

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On this week's episode we have the pleasure of talking with Milissa Gibson, Sales Director at Lane Seven. She gives us insight into the business of blanks, the power of being genuine in sales, and the origin story of the company.

1:50 - Milissa's background

5:00 - Staying competitive in the blanks industry

6:20 - Consistency with garments

8:15 - Staying genuine in sales

11:30 - Sustainability

16:10 - The apparel market

19:08 - Origin story of Lane Seven

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This week we chat with Ross Gassman, Co-Founder of Fandiem. The donation platform that gives back by offering unique experiences to music and entertainment fans.

 https://fandiem.com/

2:00: About Fandiem

7:20: Building the tech

9:08: Connecting artists with charities

11:08: The sweepstakes

13:30: Latest challenges

16:18: What is your dream sweepstakes prize?

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Rich & Carlo dive into the trends in the apparel space, from specialty transfers to printed denim.

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We're back with part 2 of our interview with Abe Anteby, founder of Threadfast. This week we dive deeper into Threadfast's background, sustainability, staying authentic while growing a business, and even life lessons on raising a family.

0:00: Tennis & Sports Merch

3:18: Threadfast Design Inspiration

7:25: How to Make a Great Pitch

11:30: Threadfast's Retail Background

18:23: Sustainability & Recycled Materials

20:00: Proud Dad Moment & Raising a Family

28:35: Product & Retail Trends for 2023/2024

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On this week's episode of Merch Culture we interview Abe Anteby, founder of Threadfast Apparel. Abe dives into Threadfast's ethos of "product first" and why they believe in spending more time on developing quality products. A short & sweet episode with a sequel coming soon!

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On this week's episode of Merch Culture we interview the CMO of Alpha Broder, David Clifton. We talk tech, rising trends in the apparel space, and even dive into a history lesson on gambling. Lots of interesting topics in this one with a little something for everyone!

1:10 - Intro

2:10 - Alpha Broder Chicago Distribution Center

3:30 - Automation & Technology

8:50 - Which niches are gaining traction in the apparel industry?

11:35 - The Tap Tee demonstration

12:38 - "The Fix" show

20:00 - Creating experiences with merch

22:25 - The Alpha Broder Team & employee empowerment

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Daniel from Behind the Scenes Apparel joins us on this week's episode of Merch Culture to talk all about the wholesale blanks company that's making waves in the industry.

1:00: BTSA background

6:10: Intentional exclusivity in BTSA's marketing

9:45: How Daniel got into the apparel industry

16:00: Ordering process for a custom blanks program

24:50: New dye techniques

26:40: The future of the industry

Watch on YouTube: https://youtu.be/UDUSy0QsCdY

Check out BTSA:

https://www.behindthescenesapparel.com/

https://www.instagram.com/BTSA.LA/

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Our Creative Manager, Tyler, joins us once again to give us the lowdown on hat transfers. Transfers have come a long way in recent years and are making a comeback as we see a resurgence of trucker hats and colorful hat decoration. Tune in to learn when to choose transfers over embroidery, and what kinds of hats can be decorated.

Watch on YouTube:

https://youtu.be/MWNyUAKwJ-4

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We delve into the crucial role of shipping and logistics in the realm of music merchandise and high volume apparel production and ensuring timely delivery to events. We're joined by Sonny from the Logistics department to discuss the intricate web of behind-the-scenes operations that bring your favorite band's merchandise from concept to concert.

We explore how the convergence of precision, timing, and attention to detail ensures that concertgoers receive their cherished band merchandise right on schedule. Tune in as we lift the curtain on this essential yet often overlooked aspect of the music industry.

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Today we're joined by Tyler, the Creative Manager at Culture Studio, to talk all about custom posters. A timeless classic in the world of music merchandise that still claims its place as a popular collectible item among fans. Over the years a lot of innovation has taken place, allowing for options like digital printed posters and specialty like flock or aluminum.

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Tune into this today's episode of Merch Culture where we break down all things embroidery🧵 Kari gives us the insider info on methods, threads, digitizing, and best practices when it comes to creating the best possible finished product.

Watch on YouTube:

https://youtu.be/ahyt21WmBPI

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We often see the finished product on retail racks or at the merch booth but don't realize how much work goes on behind the scenes. Special guest & Account Manager at Culture, Julia, joins Rich to walk through the process and dive into all the departments involved in bringing an order to life.

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Carlo & Rich sit down with Culture's Creative Manager, Tyler, to talk all things ink -- when to use each type, the benefits, and how to produce the best results.

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Carlo sits down with the Vice President of Colortone, a leader of wholesale tie-dye apparel in the merch industry.

2:30 - Company background

5:35 - How COVID impacted the business

10:00 - Pigment dye & specialty washes

12:50 - Decorating treated garments

14:00 - The trends of tie dye

15:50 - How Kevin got into the industry

17:40 - Advice for people stepping into the apparel space

18:50 - Product review: Tie Dye Denim Jackets

Shop the jacket: https://cp.culturestudio.net/catalog/colortone%20/9050

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From Colorado clothing brand to major wholesale supplier, Pete gives us the origin story of Original Favorites. 

• Utilizing scarcity to drive demand
• The value of using high quality & sustainable materials
• The challenges of growing a blank brand

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We chat with Jeremy, the Sales Manager of Bayside. 

• The importance of American manufacturing
• Tapping into a niche as a blank manufacturer
• Product review of Bayside 9580 Tee
• Designing a unique PFD silhouette

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Carlo & Rich sit down with Megan Spire from Bella + Canvas to chat about how she got into the apparel industry, building company culture, and how to make an impact and advance in your career in this space.

"You get what you pay for" is something that will always ring true. In an industry where deadlines matters, what's the cost of missing a show? Rich & Carlo talk about the consequences of cutting corners and how to combat clients pushing back against pricing.

Watch on YouTube:

https://www.youtube.com/watch?v=pKDfjStRxCc

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You've bought the domain, designed your website, now what? The fun part, but also the most intimidating -- filling your store with products that sell. There's a lot of important questions to consider when building out a product line for your store, we touch on some of the key points and things we've seen brands do succesfully.

• Creating a product collection
• Bulk Production vs On Demand
• Pre-Sales
• "Moment merch" & capitalizing on trends

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Merchandise is a powerful tool in growing sales, but more importantly, an engaged audience.

 We touch on:

• Tapping into an existing fanbase
• Building a community 
• Telling a story
• Spreading the word
• Building your brand identity

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From finding a space, to hiring a team, to installing hundreds of feet of pipe to get gas down the street...Opening a new production facility was no easy feat. Carlo talks with Rich about the process to dive into all the valuable lessons along the way, and takeaways for anyone else trying to open a new business or expand their locations.

Watch the video:

https://youtu.be/VmrAIY9F0Og

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In the merch industry it can be easy to focus on marketing, landing new clients, and closing the sale -- but oftentimes we forget who has to make all the magic happen behind the scenes. Production can be a thankless job at times but it is the foundation of the entire business and responsible for that beautiful end-product that the fan sees at the merch booth. 

Watch the video:

https://www.youtube.com/watch?v=n9x55PpOMmE

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We're back with episode #2 talking all about samples & why they are so important in apparel production. We discuss sustainability, saving money & time in production, achieving the vision, and physical samples vs photo approvals.

Watch the video:

https://www.youtube.com/watch?v=pibsx5x1vM4

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Kicking off our first episode talking about why art separations are so crucial to getting the perfect print, especially when it comes to photorealistic prints. 

culturestudio.net