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Explore every episode of the podcast Menswear Style Podcast

Dive into the complete episode list for Menswear Style Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Evren Ozka, Co-Founder of Mallet London / Luxury Footwear22 Aug 202400:28:42

Disciplined, Dedicated and a Rationalist. Evren Ozka has long had a strategic eye for business, starting his professional career in textiles and manufacturing. At age 18, he ran his division at his family's textile companies for seven years before beginning Mallet London in partnership with Tommy Mallet. They realized a gap in the market - quality-designed shoes at an achievable price point, and the brand evolved from there. Evren is now Founder and Business Director of Mallet London and spends his time between London and Dubai. 

Mallet London has played a central role in blurring the lines between sportswear and luxury. Since its launch in 2015, there have been many significant milestones for Evren, all relative to the size and age of the journey. Standout moments for him include the brand's first wholesale order, which was from an independent luxury store, followed by getting stocked in Selfridges and Harrods, then Saks Fifth Avenue in New York and their most recent collaboration with Transport for London (TfL). 

Evren Ozka finds no better feeling than seeing people out and about wearing Mallet London. Since expanding to the Middle East, he has noticed an appetite for European brands in the region, especially those in the premium and luxury markets. With the ever-growing fashion scene where consumers take pride in their style, he believes that Mallet London’s unique designs will resonate with the people of the Middle East.

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Jonathan Bordell, Co-Founder of The Helicon Watch Company / British Watchmaker17 Jul 202400:29:05

With over two decades of combined experience in the world of watches, Danielle and Jonathan (a husband and wife team) share a deep passion for curating, creating, and connecting collectors and enthusiasts with timepieces from renowned watchmakers.

Helicon is a new dial name, launched this year by two industry veterans with more than twenty years experience in the business of selling and sourcing watches - at all price levels and from a multitude of makers - to and for collectors and enthusiasts around the world. Having been closely involved in conceptualising and developing many models, the Helicon team has built an extensive network of designers, historians, manufacturers and suppliers from the key watch centres of Switzerland, Germany, France and Japan. The help and advice of many of these long-standing friends and colleagues was called upon to ensure Helicon watches are ‘right’ from the very start – and they are confident that their quality and guaranteed rarity will ensure they appeal to collectors. Above all, however, Helicon want every owner to not only want to wear their watch every day, but feel confident in doing so without worry – ensuring a Helicon is a friend for life.

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Jennifer Brown, Founder of pampeano / Argentine Handmade Belts01 Mar 202400:24:20

Inspired by South America's rich heritage of unrivalled horsemanship and traditional leather work, pampeano evolved from the polo fields of central Argentina. pampeano remains one of the few brands with quality and craftsmanship at its heart. Continuing the cherished techniques of the South American artisans, pampeano uses only premium-grade, butter-soft, vegetable tanned leather and the finest, luxury natural textiles and threads available. Their craft is incorporated into pampeano's iconic pampa diamonds; shapes inspired by the peaks and silhouettes of the Andes Mountains and the extraordinary landscapes that surround them. pampeano have taken this unique traditional styling and made it available to the world, with over 300 loyal stockists worldwide, all without compromising the quality they are renown for.

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David Cran, Vice President UK, Ireland & Iberia at SmileDirectClub / Clear Aligners13 May 202100:22:26

SmileDirectClub is an oral care company that exists to help more people realise the life-changing potential of their smiles. They're the creators of the first teledentistry platform for teeth straightening, and now also offered directly via dentists’ and orthodontists’ offices. With their cutting-edge technology and vertically integrated model, they are revolutionising the oral care industry, from clear aligner therapy to affordable, premium oral care product line.

In this episode of the MenswearStyle Podcast we interview David Cran, Vice President UK, Ireland & Iberia at SmileDirectClub about the story and mission of the company which has an aim to give people a more affordable option for premium oral care to straighten teeth and improve confidence. Customers can start their journey entirely online or visit a physical store. Everyone is assigned a dental professional and given a 3D impression of how their new smile will look in 4-6 months. Our host Peter Brooker and David also talk about how clear aligners work, the brand's smile guarantee,  and working with influencers.

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Pierre André Senizergues, CEO at Sole Technology / Action Sports Footwear and Apparel10 May 202100:33:40

Pierre André Senizergues was born and raised in the suburbs of Paris, and back when he was 15 years old he fell in love with skateboarding. So much so that he wanted to pursue his dream of becoming a professional skateboarder and moved to the skateboarding mecca at the time, Los Angeles to follow his dreams. His path wasn't easy, as he got to LA, he found himself struggling to get recognition from the skate community and ended up being homeless for a while. He finally managed to get his foot in the skate scene and partake in freestyle competitions which he many won (nine European Cup Titles, five European Championships, two World Cup titles and one World Championship). Pierre then wanted to combine two things he loved, design and skateboarding, so he joined etnies, eventually buying the company. Later he added Emerica, éS and ThirtyTwo to the Sole Technology family. Pierre is still to this date heavily involved in the skate scene, in designing the shoes and giving back to the community. etnies has two amazing charity projects, one being 'Buy a shoe donate a shoe' which gives back to the homeless community and 'Buy a shoe plant a tree', which has planted 2 million trees to date.

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Adam Brown, Founder of Orlebar Brown / Holiday Clothing05 May 202100:14:42

Based in London, Orlebar Brown was founded by Adam Brown and launched in March 2007 as a tailored approach to men’s swim shorts. OB Classic swim shorts remain the original and best ‘short you can swim in’, offering something you can wear on the beach or by the pool, yet smart enough to wear to lunch or for a drink. In 2010, they progressed from beach to resort with a full range of holiday clothes that can also be incorporated into everyday wardrobes, including polos, chinos and shirts. In addition, they offer a Design Your Own service which enables you to create your own bespoke pair of photographic swim shorts using the #SnapShorts app in-store or online. Adam came up with the idea for Orlebar Brown “by accident” in 2005 when on holiday in Rajasthan for a friend’s 40th birthday. Sat around the pool, Adam noticed that while the women in the group looked great, the men did not – which became even more apparent when only the men had to change their clothes to have lunch in the bar.

In this episode of the MenswearStyle Podcast we interview Adam Brown, Founder of Orlebar Brown about the founding story of the brand and how he launched the label with just one product, men's swim shorts.  Our host Peter Brooker and Adam also talk about dressing James Bond in Skyfall and how they were given access to explore the Eon Productions film archives when designing their popular 007 casual clothing collections.

Adam Brown will be sharing his best advice on utilising data insights to understand customers and minimise business costs at Vodafone’s #ThoseWhoDare virtual conference on Thursday 20th May 2021. As part of its ambition to support SMEs, the week-long event will feature keynotes from over 30 dynamic and game-changing entrepreneurs. Register your attendance here.

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Mark Winter, Founder of SWAY London / Sustainable Streetwear08 Apr 202100:18:23

SWAY London is a new brand born from the ashes of Lockdown with the aim of becoming an internationally recognised, luxury lifestyle streetwear clothing and accessories brand. A distinctive casual to smart causal collection that is alluring, embodying the feminine and masculine with elements of sport. Brainchild of founder Mark Winter who, together with his business partners Terence Burrows and Pino Grillo, have more than 50 years’ experience working with major brands and events. SWAY London offers a fresh, new, high-end look to streetwear, fusing quality and luxury to create stylish pieces. Each piece is designed by Mark with the aim to create a collection that is as close to being 100% sustainable as possible and offering a great quality feel through premium fabrics such as organic cotton. The brand’s debut collection, launching with SS21, encompasses a large range of stylish pieces. Embedded into the SWAY London brand is the Phoenix, a mythical creature that is born from its own ashes, creating a recognisable symbol and iconic looks, which also reflects on how the brand was created; through the ashes of the first national lockdown.

In this episode of the MenswearStyle Podcast we interview Mark Winter, Founder of SWAY London about the story of the brand which was thought up and launched during lockdown. Mark decided to put his spare time towards a passion, and set out to build his own streetwear brand with a story behind it. Our host Peter Brooker and Mark also talk about the meaning behind the phoenix symbol, the challenges of building a business through both the pandemic and Brexit, and why they launched with a pre-order model.

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Ben Farren, Founder of SPOKE / Properly Made Menswear18 Mar 202100:24:22

SPOKE is a vertically integrated online menswear brand. They use an eCommerce model to give men exactly what they're looking for: properly made clothes that really fit, without the luxury markup. Their  clothes are cut in more sizes, from the very best fabric and trim - then sold direct to the consumer, at a great price. SPOKE'S wishlist wasn't big. They just wanted clothes that fit, felt and looked great. They didn't need to stay obsessively on trend and didn't need an endless carousel of changing styles. Most of all, they didn't need to buy them in an over-decorated retail palace teeming with other people and annoying shop assistants.

In this episode of the MenswearStyle Podcast we interview Ben Farren, Founder of SPOKE about the founding story and ethos behind his menswear brand. With a focus on shape and fitting, the brand offers over 400 sizing variations within their trousers category.  Our host Peter Brooker and Ben also talk about financing and raising capital, the benefits of product marketing through social media, selling through the direct mail channel, and the problems with standard garment sizing.

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Paul Clapham, Founder of Uskees / Long-Lasting Functional Clothing08 Mar 202100:25:24

Throughout the years Uskees have been in the clothing business, they’ve noticed a change in the relationship with what we wear; a shift to a faster, quicker model built on ever changing trends and cutting of corners. Founder, Paul Clapham created the brand to provide an alternative to that shift. From sourcing through to design, they use high quality, organic materials - putting a passion for craft at the centre of everything they do. Traditional techniques are shown the respect they deserve, so that the lessons of the past can be used to create something for the future.  The Uskees range centres around traditional workwear styling, brought up to date for the modern consumer. Classic work shirts, over shirts and jackets head up the core line of pieces, with a focus on utilitarian silhouettes and functional design.

In this episode of the MenswearStyle Podcast we interview Paul Clapham, Founder of Uskees about his background in fashion retail and eCommerce, and how his 'built to last' workwear brand was born. He was attracted to the simplicity and aesthetic of work garments which go against the disposable clothing attitudes the 'fast fashion' industry has brought to the masses in recent years. Our host Peter Brooker and Paul also talk about repairing clothes, inspiration and history behind their designs, the meaning behind the brand name, and what it has been like growing a business through the Covid-19 pandemic.

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Martin Parker, Co-Founder of Cut&Pin / Sustainable Menswear23 Feb 202100:25:46

Cut&Pin Co-Founders, Martin Parker and Alan Baker, both share a vision to create a wardrobe collection of everyday pieces, designed and made with integrity at their core. Having both worked in fashion and witnessed first-hand the impact the industry can have on the planet, aligned with a burning desire to fill a gap in the menswear market, they both felt the time was right to launch a brand that married style with responsible sourcing, creating pieces that will stand the test of time. They believe in stepping away from the treadmill of fads and trends, creating products that are seasonless and offer the versatility of a modern wardrobe. Whether working from home, going to a meeting at the office, attending a lunch date, or just having a beer with your mates, Cut&Pin clothes are designed to work around you.

In this episode of the MenswearStyle Podcast we interview Martin Parker, Co-Founder of Cut&Pin about each of the Co-Founders' skills and backgrounds, and the founding story of their sustainable menswear brand. They had frustrations with the impact the clothing industry was having on the environment, and so they set out to create a fashion collection with this in mind. Our host Peter Brooker and Martin also talk about how to raise capital to launch a business, the difference between deadstock, recycled and organic materials, the challenges of operating through Covid-19, the importance of garment sizing, and being inspired by David Hockney.

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Caspar Mørch, Menswear Designer / Scandinavian Style15 Feb 202100:20:53

Established in 2019 in Copenhagen, CASPAR MØRCH mixes Scandinavian style with modern avant-garde to create garments for everyday life. Finding inspiration in current society, politics, architecture, technology and biology, Caspar Mørch creates unique stories with each collection and all garments are made to be worn every day. This means they use materials that can survive rough handling and materials that age with grace.

In this episode of the MenswearStyle Podcast we interview menswear designer Caspar Mørch about the founding story of his brand which launched with a first collection in early 2020.  Many of the garments are made to order to reduce waste and to keep costs down, and also allows customers to add small customisations. Our host Peter Brooker and Caspar also talk about fashion school, internships, sustainability, seasonless fashion, inspiration for SS21 and building a brand during Covid-19.

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Freddy Furber, Founder of Percy Nobleman / Men's Grooming Products11 Feb 202100:21:45

Frustrated by the ordinary world and the endless ‘faceless’ products available on the high-street, Freddy Furber in early 2012, sought to reinvent the wheel of what it meant to be a well-groomed 21st-century modern gentleman. Percy Nobleman (Percy’s surname “Nobleman” is an example of nominative determinism) captures these feelings through the comic books series, The Adventures of Percy Nobleman, originally published in 2015 as the world’s first Instagram comic book series. Percy has developed an extensive line of premium men’s grooming products alongside writing a series of comic books to enhance the consumer experience when purchasing each product. The comics were distributed inside the product packaging. By 2014 the brand had a nationwide listing in Boots. Now in 2021, Percy Nobleman is available in 2,000 stores globally, with recent expansion into the US and a collaboration with Philips. 

In this episode of the MenswearStyle Podcast we interview Freddy Furber, Founder of Percy Nobleman about his career in eCommerce and the founding story of his grooming brand which was focussed on beard care products for men. He bootstrapped the company and focussed on guerrilla marketing techniques to raise awareness of his products which are today stocked in Boots. Our host Peter Brooker and Freddy also talk about standing out in a saturated market, branding through an original comic book strip, influencer campaigns, the impact of Brexit on trade, and their new bespoke fragrance line.

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Simon Whitaker, Founder of Master Debonair / Rugged Tailoring08 Feb 202100:27:43

Master Debonair is about being effortlessly stylish. The brand offers a collection of clothing and accessories for the modern British gentleman. They're an award-winning family independent menswear retailer with classic values, great service, quality apparel and exceptional customers. Master Debonair originated in the North East of England and is for gentlemen who're looking for styles with a little twist, and something a little different from the High Street mass-produced apparel. Their aim is to provide a personal touch by speaking and listening to their valued customers.

In this episode of the MenswearStyle Podcast we interview Simon Whitaker, Founder of Master Debonair about his background working in sales & marketing, and the founding story of his menswear brand which stocks branded sartorial clothing and accessories.  Simon had always dreamed of opening his own bricks & mortar space and took his business plan to the bank when the time was right. Our host Peter Brooker and Simon also talk about the power of social media, being dubbed as the Peaky Blinders brand, why their DIY approach to photography has been well-received, and whether tailoring will boom after lockdown.

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Richard Plowden, Director at Plowden & Fallow / Luxury British Fragrance16 Feb 202400:25:46

The world of Plowden & Fallow is the home to one of Britain’s newer contemporary fragrance houses, located on the Plowden Estate in Shropshire, England. They produce artisan luxury fragrances and shaving products and accessories for those that demand not only the very best of quality, but also for those that yearn perhaps, for the less conventional. 

Plowden & Fallow is inspired by great British traditions, folklore and eccentricity. They take a great deal of inspiration and knowledge from the past and apply it in the modern day to create quintessentially British fragranced products, to exacting standards, which, whilst giving a nod to tradition, contain a refreshing modern twist. 

Plowden & Fallow is a proud British brand and all of their product ranges are produced here in the UK, by artisan craftsmen and women, who combine knowledge with passion and the expertise in their individual crafts, most often, passed down through generations to the current day. The brand's fragrances and other ranges are produced in small batches, and all are constructed by hand. 

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Jan Juelicher, Co-Founder of Dalgado / Timeless Accessories04 Feb 202100:19:10

Dalgado is a German design studio obsessed with sourcing the finest materials and crafting them into premium-quality accessories without the luxury markup. Integrating minimalist aesthetics, rigorous attention to detail, and sustainable local production, they create accessories of muted elegance designed to withstand the test of time. Premium quality belts and gloves are made to last and offered at honest prices. Ethically and environmentally-friendly handcrafted by revered German and Italian artisans, these products are designed to withstand the test of time.

In this episode of the MenswearStyle Podcast we interview Jan Juelicher, Co-Founder of Dalgado about the founding story of the DTC brand he started with his brother in 2017 without any prior experience working within the fashion industry. They started with woven belts which proved to be very popular, and then moved onto other categories such as trainers, socks, gloves, and belts. Our host Peter Brooker and Jan also talk about sourcing the best suppliers, minimalist design philosophy, transparent pricing, and sustainability.

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Philip Start, Founder of Mr. Start / Modern Tailoring01 Feb 202100:33:35

Situated in the heart of Shoreditch, Mr. Start is a labour of love for owners Philip Start (former founder of Woodhouse) and Brix Smith-Start. Originally a stand-alone boutique on Rivington Street, the brand has rapidly expanded since opening in 2002. It now comprises a separate menswear and womenswear store, an online boutique and most recently, a men’s tailoring emporium offering a selection of off the peg suiting, shirts and ties as well as a made to measure service. With highly personalised attention and a host of prestigious designer labels, Mr. Start is the ultimate shopping experience in East London.

In this episode of the MenswearStyle Podcast we interview Philip Start, Founder of Mr. Start about his background and early career within the fashion industry. With a love for brick-and-mortar retail he decided to open his own clothing store which sold unknown and interesting brands of the time. In 2002 he opened his own label shop near his home in Shoreditch which quickly became two premises when he opened a women's shop across the road. Our host Peter Brooker and Philip also talk about shopkeeping during the 60s, London tribes, evolving into eCommerce, being self-taught in tailoring, and pivoting the business to come out of Lockdown stronger.

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James Warwick, Founder of Illuminati Vodka28 Jan 202100:20:44

Illuminati Vodka is a seven times distilled Rye Premium Vodka, which then undergoes a unique filtration and purification process. For most major brands this would be enough, but brand founder James Warwick strives to create the best product on the market. With this in mind, the final step is to age the Vodka in vats, a centuries old technique which refines the taste, providing one of the smoothest and refreshing Vodkas available.

In this episode of the MenswearStyle Podcast we interview James Warwick, Founder of Illuminati Vodka about how the brand was launched whilst he was living in Poland. Made from Polish rye, the brand aims to be a high quality and smooth tasking vodka soon to be served in bars and nightclubs when lockdowns are lifted. Our host Peter Brooker and James also talk about relocating production to the UK, Polish vodka culture, how Covid-19 has affected trade, the meaning behind the brand name, and why bottle design is so important in the drinks industry. 

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Paul Thompson, Founder of Wilde & Harte / British Made Razors25 Jan 202100:21:31

Over dinner at The Wolseley, in London's Piccadilly, two friends — a product designer and a men's shaving accessory purchaser — discuss the uninspired task of regular wet shaving and identify a lack of genuine quality razors and shaving brushes to make shaving once again, the exciting self-indulgent ritual it should be. The days of lathering up a badger hair shaving brush with a delicate, scented shaving cream, loading a double edge blade into a 3-piece safety razor and applauding hand-crafted shaving implements seem all but forgotten in the efficient-driven age of electric shavers and disposable multi-blade razors. There and then, a brand name was conceived. Derived from two favoured drinking establishments in London's bustling West End — The Oscar Wilde bar at the Café Royal, Mayfair and The White Harte in Drury Lane. Wilde & Harte draw on an extensive knowledge of British men’s style and of the timeless quality which identifies a unique luxury British brand. Their inspiration is derived from contemporary and classic design, coupled with a passion for creating exquisite men's grooming products of the highest quality. Each wet shaving razor and shaving brush is manufactured from stainless steel and hand finished at the home of the British steel industry in Sheffield before being despatched to their London HQ for distribution. 

In this episode of the MenswearStyle Podcast we interview Paul Thompson, Founder of Wilde & Harte about his background in web design and the story of how his shaving brand was launched. The idea was to create uniquely designed stainless steel razors that were more modern and contemporary compared to the plastic offering commonplace on the supermarket shelves.  Our host Peter Brooker and Paul also talk about the meaning behind product names, why he champions British manufacturing, the difference between badger hair and synthetic shaving brushes, and turning a hobby into career.

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Claudio D'Amore, Founder of CODE41 / Design-led Watches21 Jan 202100:23:47

CODE41 is not a brand in the traditional sense of the term; it’s more of a community project. The aim is to gather enthusiasts around a watchmaking project, to help it to become a reality. In the process, members become project Creators. The brand was founded by luxury timepiece designer Claudio D’Amore in 2016. Having designed watches for the biggest Swiss brands such as Tag Heuer and Montblanc for 10 years, he set his sights on a new venture that would create watches of the highest quality with the help of an engaged community who play an active role in the design process. The company is based in the heart of the Swiss watchmaking industry, its spiritual home. The project has been built with a policy of total transparency of origin, price and production – meaning that their community are safe in the knowledge that they are investing in an excellent watch at a fair price.

In this episode of the MenswearStyle Podcast we interview Claudio D'Amore, Founder of CODE41 about his watch design background and how he first launched his brand via Kickstarter.  The Swiss watchmaker offers complete costing transparency and invites their community to participate in the design process. Our host Peter Brooker and Claudio also talk about offering a fair price by cutting out middlemen, the collaborative design process, the power of storytelling, and the magic of viewable movements.

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Tom Wharton, Founder of Barrington Ayre / Handcrafted Clothing18 Jan 202100:28:55

Barrington Ayre make luxury bespoke and made to order clothing from their Cirencester showroom located in the historic Market Place. Operating a full visiting tailoring service across The Cotswolds, The South West and London as well as the UK by appointment, their clothing is worn by the likes of Michael Vaughan, Robbie Savage, Jos Buttler, Greg James, and David 'Bumble'​ Lloyd to name a few. They pride themselves on making the finest clothing and have a real niche for tweed wedding suits. They have their own range of Made in Cirencester clothing, made by in house Savile Row tailor, Sian, studied tailoring at the London School of Fashion and then went on to work in Savile Row for Dege and Skinner for 3 years before returning to The Cotswolds.

In this episode of the MenswearStyle Podcast we interview Tom Wharton, Founder of Barrington Ayre about the founding story of his men's tailoring brand which is currently in its 11th year of operation. Popular with the wedding market and known for their tweed formalwear, they have an in-house Savile Row tailor working from their workroom above their Cirencester showroom. Our host Peter Brooker and Tom also talk about adapting and staying positive through Covid-19, their global celebrity and sporting clientele, moving into womenswear, and their love for cricket.

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Sophie Lloyd & Ephraim Austin, Co-Founders of Ziggy Lloyd / Alpaca Coats11 Jan 202100:28:47

Ziggy Lloyd was created for the well-travelled man who buys a last-minute flight across the world, for the music-lover who meticulously puts together the perfect playlist for every party, for the gourmet who appreciates fine dining as much as late night street food, and most of all, for the daring individual who isn’t afraid to let his personality shine through a carefully curated wardrobe. Ziggy Lloyd's limited-edition collection of men's coats are classic and timeless, with a contemporary twist. The magic of the coats and jackets is in the feel, look and textures. Each garment is crafted from high quality, sustainable materials, and every detail tells a story; from the luscious alpaca fleece once worn by the Incan nobility that is hand spun and woven into the softest wool fabric by local communities in Peru, to the handmade buttons that come from the tagua nut indigenous to Ecuador, to the original, hand drawn designs printed on silky soft lining. Made in limited batches in an atelier just outside of Lisbon by an experienced team of tailors, their coat designs reflect how life should be lived: with purpose and personality.

In this episode of the MenswearStyle Podcast we interview Ziggy Lloyd Co-Founders, Sophie Lloyd and Ephraim Austin, about how the husband-and-wife duo met and where the idea and inspiration for their brand came from. Focussed on Alpaca wool, they set out to start a fashion brand focused on men's jackets and coats made in Portugal. Our host Peter Brooker and Sophie/Ephraim also talk about early supply chain problems, the benefits of Alpaca fiber, working with artists, pricing strategies, sustainability, and how Brexit and Covid-19 has impacted their business.

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Geoff Stocker, Menswear Designer / Luxury Accessories31 Dec 202000:28:59

Geoff Stocker has emerged as one of the most creative and inspiring British luxury accessory designers this century. With a background in fine art, he was an early adopter of digital media, beginning in 1996 using Photoshop as a primary medium to produce limited edition prints of his abstract compositions, several of which were exhibited at the prestigious Royal Academy Summer Exhibition. His original designs, full of vibrant patterns so intricately derived, have won plaudits from respected media and industry figures and likened to ‘modern works of art’. These print creations have been applied to iconic pieces using lustrous satin and twill silks. His dressing gown collection, the ultimate statement in contemporary luxury lifestyle launched in 2017. The result is a matchless contemporary collection celebrating a truly British eclectic handwriting. Even the names evoke a journey steeped in cultural and historical references: Neo Victorian, Saxon, Rajah and Sultan.

In this episode of the MenswearStyle Podcast we interview Geoff Stocker about his artistic background in digital design and the founding story of his eponymous silk accessories brand. All his pocket square, dressing gown, silk scarf and tie designs are his own and are digitally printed and finished by UK factories under his supervision. Our host Peter Brooker and Geoff also talk about how a trip to Japan inspired him to create a dressing gown collection, the inspiration behind the brand's print designs, the benefits of digital printing, and the joys of a challenging collaboration.

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Sebastian Adams & Alexander Adams, Co-Founders of Varsity Headwear / Premium Caps17 Dec 202000:25:31

Varsity Headwear was founded by two brothers from Norway, Alex and Seb, with the goal of creating the perfect cap. From the beginning they have focused on perfecting the fit, feel and fabrics of their caps. Relentless in the pursuit of their mission, they have developed beautifully made, quality caps to withstand the test of time. The co-founders share a love for classic baseball caps but could never find one with the quality and shape they desired. In 2013, Oslo became home to the brand's first shop, selling mostly to friends and family who served as test pilot customers. They work closely with their suppliers and partners to bring you the most premium and cutting edge fabrics sourced from some of the world’s most luxurious and sustainable mills. 

In this episode of the MenswearStyle Podcast we interview Sebastian Adams and Alexander Adams, Co-Founders of Varsity Headwear about their careers and the founding story of their brand. They found a gap in the market after being unable to purchase a baseball cap that didn't feature brand logos and sports team badges. Our host Peter Brooker also talks to the brothers about their love for baseball caps, how they source high quality fabrics, how the global pandemic impacted the business, and the Vicuña cap which is so exclusive it doesn't have a price tag.

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Mychael Owen, Founder of Always Wear Red / Limited Edition Hand Knits14 Dec 202000:27:41

Always Wear Red hand knitted jumpers and scarves was founded by a founder with 20 years’ experience as an international award-winning furniture and brand designer. Mychael Owen added to his design-and-make credentials by spending 4 years working with the UK’s best clothing makers, using the world’s best materials. He explored many clothing categories before finally focussing on hand knits which are classic, seasonless British designs that last a lifetime. Labels are woven from commissioned artwork by Finnish artist Erica Akerlund, and each piece is hand numbered and signed in the order it is made.

In this episode of the MenswearStyle Podcast we interview Mychael Owen, Founder of Always Wear Red about his background in furniture design and brand consultancy. He gave all this up for a new challenge within the clothing industry, working alongside some of the best British makers around. He quickly fell in love with hand knits, which is the key focus of his knitwear brand which champions downtime. Our host Peter Brooker and Mychael also chat about the meaning behind the colour red, the limited edition business model, slow fashion, and how the global pandemic has affected the business.

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Ian Fielding-Calcutt, Founder of Fielding & Nicholson / Custom Made Suits08 Feb 202400:29:10

Fielding & Nicholson is an independent tailors which has been providing a highly personal, exceptional service, creating pieces from some of the finest fabrics in the world for eighteen years. With origins in the North West of England, the brand now has showrooms on Sackville St, close to Savile Row, and in Manhattan, Zurich & Manchester.

Founded by award-winning tailor and menswear specialist Ian Fielding-Calcutt in 2006 it is a go-to  for those with impeccable sartorial taste all over the UK and the world – the team regular travel for personal appointments to clients from the Scottish Highlands, to the City of London, Europe and the United States. The tight knit and long established team share decades of tailoring history between them. It is also one of the few tailoring brands offering a 5-year guarantee. The brand also has its own in-house cutter who has over 40 years’ experience in the business working with the likes of Paul Smith, Anderson & Shepard, Welsh & Jeffries and personally for members of the British Royal Family.

Consultations can be booked to create formal business suits, country & shooting pieces, smart casual, wedding & formal suits and bespoke shirts in over 1,000 different fabrics. Primarily these cloths are handpicked from three main partners; Dormeuil, Loro Piana and Scabal, but also the likes of Dugdale Brothers, Huddersfield Fine Worsteds, Abraham Moon, Reda and many more. In the last few years Fielding & Nicholson has expanded the offer to include jackets, jeans, t-shirts, chinos, sweaters and hoodies. There is also a range of ties, cufflinks and leather goods.

The brand is committed to long term relationships, and even longer term quality, believing that good tailoring is something that stands the test of time. You will never find a Fielding & Nicholson suit hidden and forgotten at the back of someone's wardrobe, no matter how many years it has existed for. For this reason the suits come with a five year guarantee to cover wear and tear, and fluctuations with clients weight, a dedicated suit-for-life.

Ian Fielding-Calcutt grew up in a small town in Leicestershire called Ashby De-La Zouch. He had a keen interest in fashion from a very early age, often wearing waistcoats and 3-piece suits to college and when socialising. He studied International Politics and History at Keele University but wasn’t sure he wanted to do for a living and sampled a number of careers from PR to retail. In 2002 Ian was lucky enough to get a role with Tom James, a premium tailoring company, and gained early success winning a number of awards and becoming a Senior Tailoring Consultant in a very short space of time. His passion always lay more in the luxury sphere so he then decided to embark on his own adventure building a brand. In 2006, with the help of his friend Adam Nicholson, he created Fielding & Nicholson. 

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Sean Holman, Co-Founder of The Other Saint / Advanced Skincare10 Dec 202000:25:25

Sean Holman recently swapped London’s skyscrapers for a bit more sky and relocated his family to the South Coast of England in search of more space and a new perspective. Here he started to take things slower and began to notice the little things: the sound of seagulls instead of sirens, ponies loitering in the road instead of pedestrians, and a few new wrinkles here and there. Some of this was caused by the stress of a second baby on the way, but it was also a wakeup call that he couldn’t take his skin for granted. However, skincare had been rattling around at the back of his mind for a while. A couple of months before this he was at the top of a mountain on a ski holiday with a doctor friend having a conversation about how sun damage is the main cause of skin ageing, and that the simplest thing guys can do to stave this off is to use a moisturiser with SPF every day. After being underwhelmed at what was on offer, he took things into his own hands and co-founded The Other Saint, a sustainable skincare line for men that’s more than simply ‘good enough’, providing the kind of quality and choice that guys deserve, with a sustainable approach to both products and packaging. 

In this episode of the MenswearStyle Podcast we interview Sean Holman, Co-Founder of The Other Saint about his background and the founding story of his men's skincare brand which features sun protection and sustainable packaging. It has been a 6-month project which started at the beginning of the Coronavirus lockdown after relocating to the New Forest from London. Our host Peter Brooker and Sean also chat about the anti-ageing benefits of using a daily SPF, using compostable pots instead of plastic, the strategy behind product pricing, and why they're direct-to-consumer focused.

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Ryan Palmer, Co-Founder of London Sock Company / Sophisticated socks07 Dec 202000:25:42

London Sock Company believe that pulling on a great pair of socks in the morning has the power to transform not just your style, but your state of mind. The brand was created in 2013 to help modern gents embrace their personality and be inspired to be the best version of themselves. Great socks aren’t just a finishing flourish on an outfit, they are the first steps to effortless style. By using only the most advanced knitting methods and the finest materials they are able to make socks that not only fit, feel and look better, but they last longer as well. 

In this episode of the MenswearStyle Podcast we interview Ryan Palmer, Co-Founder of London Sock Company about how the idea for the brand was thought up. The idea came when the Co-Founders were brainstorming subscription-based products after seeing the rapid adoption of this category in the US. Our host Peter Brooker and Ryan also chat about the launch of their new boot sock, how David Gandy become an early investor, and that time when Daniel Craig wore their socks.

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Jonathan Peters, Founder of Amberjack / Dress Shoes Reinvented03 Dec 202000:31:22

The world of work is changing rapidly, yet dress shoes have barely changed since the 1800s. Through material innovation and a unique vertical supply chain, Amberjack is creating a new type of men's dress shoe. After years working with big companies like Cole Haan, Allen Edmonds, and Adidas, the founder Jonathan Peters got frustrated by how bleak the landscape of dress shoes had become. Work is changing, technology is advancing, yet dress shoes are stuck in the past. The brand wanted to create something new by avoiding the complicated supply chains full of shortcuts and compromises, and partnered with one of the best tanneries in the world. They've created entirely new materials for soles that are extra comfortable, and put leather and science fiction into the hands of craftsmen in Portugal. They also use 100% plastic-free packaging and promise their shoes will last a lot longer than the fast-fashion, disposable dress shoes they share a price-point with.

In this episode of the MenswearStyle Podcast we interview Jonathan Peters, Founder of Amberjack about his career to date, and the unique concept of this new brand operating within the dress shoe category.  The idea came after the realisation of feeling unconnected with his shoes whilst working within the corporate world. He felt he could bring the same excitement many guys feel with clothing brands to the footwear world.  Our host Peter Brooker and Jonathan also chat about early prototypes, how to make shoes built for comfort, how the brand is adopting sustainability, and how to get a 10,000+ waitlist for a debut shoe.

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James Eden, Founder of Private White V.C. / Handmade Menswear30 Nov 202000:36:03

Private White V.C. is an iconic British menswear brand, committed to producing garments of the highest quality, all manufactured in its very own factory nestled in the heart of Manchester. Private Jack White was a true English gentleman and World War One military hero. Awarded the Victoria Cross in 1917, he returned to Manchester as an apprentice at the factory which now carries his name, eventually becoming its owner. The business, now owned and managed by Private Jack White’s great grandchildren, proudly utilises the finest British materials and craftsmanship, sourcing fabrics from local mills and employing traditional manual production techniques. The collection is designed by former head of Dunhill menswear, Nick Ashley and is directly inspired by Private Jack White’s wardrobe. With meticulous attention to detail, emphasis on high quality local materials and a classic aesthetic, Private White V.C. is a brand for the modern gentleman who demands integrity, style and durability from his clothing.

In this episode of the MenswearStyle Podcast we interview James Eden, Founder of Private White V.C. about the founding story of his made in Britain menswear brand he named after his great-grandfather, Private Jack White. The business is also the last remaining clothing factory in Manchester's Cottonopolis, once the centre of the cotton industry. Our host Peter Brooker and James also chat about what an average working day looks like, creating PPE for the NHS, brands that aren't transparent on where their garments are manufactured, and showing customers a behind the scenes view on social media.

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James Read, Tanning Expert / Self-Tanning26 Nov 202000:33:53

James Read has loved self tan from a young age. He would spend time dreaming up new innovations and thinking of interesting ways to avoid tanning faux pas. He has been in the beauty business for over 19 years and there aren’t many roles he hasn't played; from working with celebrity clients to becoming a worldwide Tanning Ambassador and launching the first ever stand-alone Tanning Studio. James quickly became a recognised influencer in tanning trends worldwide, as well a regular judge for several prestigious beauty awards. However, despite it all, it was always his dream to pour his passion, ideas and industry secrets into his very own brand. James Read Tan was built on a completely unique concept; combining the benefits of luxury skincare with a natural golden tan to suit all skin tones. The mission has always been to change the world’s perception of tanning. His products are effortless to apply and are all about making your skin not only look amazing but feel amazing too.

In this episode of the MenswearStyle Podcast we interview Tanning Expert, James Read, about his vast experience working with celebrities and how he came to launch his eponymous brand. The brand was the first tan product ever launched by a tanning expert, first to introduce the category of self tan and skincare, and first to offer a translucent sleep mask. Our host Peter Brooker and James also chat about tanning misconceptions, how the Covid-19 lockdown has affected business, how having a glow can lift your mood, what products guys should use, the importance of continuous innovation, and when celebrities are customers. 


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Alexander Davaroukas, Co-Founder of Monokel Berlin / Made-to-Measure Clothing23 Nov 202000:31:40

Monokel Berlin is the made to measure tailor for the new generation of suits, shirts, coats and chino trousers. The three co-founders are convinced that every man should have access to high quality and perfectly fitted clothing. The brand aims to provide apparel which feels like a second skin. Their garments won't cost you a fortune but will certainly emphasise your personality. Today you will find their stores in Berlin, Munich and Riga.

In this episode of the MenswearStyle Podcast we interview Monokel Berlin Co-Founder Alexander Davaroukas about his working background and the founding story of the brick and mortar focused men's tailoring brand.  After a personal frustration of not being able to successfully guide Berlin-based tailors towards the type of look he wanted, he decided to combat this by starting a made to measure business with his friends. Our host Peter Brooker and Alexander also chat about educating men on clothing, how the consultation process works, and making garments suitable for all occasions. 

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Vasilij Brandt, Co-Founder of Nordgreen / Sustainable Watches19 Nov 202000:33:08

Nordgreen is a watch company which blends Scandinavian minimalism with the fine craftsmanship of leading Danish designer Jakob Wagner. Based in Copenhagen, the brand has created more than a mere watch. Each of their timepieces has a unique story, inspired by local design thought, sustainability and warm generosity. The company is founded by Pascar Sivam and Vasilij Brandt, two ex-consultants and e-commerce professionals with extensive experience in growth strategies, cross-border eCommerce, and supply chain & operations.

In this episode of the MenswearStyle Podcast we interview Nordgreen Co-Founder Vasilij Brandt about his career, background and the founding story of his watch brand which launched in 2017. The Scandinavian watchmaker has Danish design and sustainability as its two main foundations. With the brand name itself, 'Nord' represents their Nordic heritage, and 'Green' represents sustainability. Our host Peter Brooker and Vasilij also chat about leaving a secure job to start a new brand without funding, why true sustainability goes beyond the product, winning a Red Dot Design Award, and why the brand chose to work with designer Jakob Wagner.

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Michael Doughty, Co-Founder of Hylo Athletics / Running Shoes16 Nov 202000:21:43

As a group of pro and amateur athletes, the Co-Founders of  Hylo Athletics believe the future of sport needs radical change. It is their goal to reinvent sports shoes and push for new standards in an industry that has been slow to do anything about its environmental footprint. Today, textile production contributes more to global warming than aviation. Sport has always had an immense power to unite us around the world, regardless of backgrounds or beliefs. They hope to harness that power to bring the world's attention to the biggest issue of our lifetime. To help achieve this, they’re building a team of Hylo athletes such as Patrick Bamford and George Davey that represent the future of sport – people as passionate about their planet as they are about their performance.

In this episode of the MenswearStyle Podcast we interview Hylo Athletics Co-Founder Michael Doughty about his background and the founding story of the DTC sustainable sportwear brand. Michael started Hylo because, as a professional footballer, he'd seen first-hand how little attention climate change receives in the sporting world. But, having seen the incredibly positive influence sport can have on the wider world in general, he knew there was huge possibility for change. Our host Peter Brooker and Michael also chat about the technicalities of manufacturing shoes, being centred around sustainability, why corn fibre is so comfortable, and the challenges of launching a brand during a global pandemic.

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Kristian Lorenzon, Co-Founder of Heist / Men's Hair Dryer12 Nov 202000:27:15

Heist is a men's brand that challenges grooming conventions with tailored hair and grooming products for today's man. The idea came from the simple question of 'why were there no hair dryers for men?' Co-Founder Kristian Lorenzon decided it was time to put an end to sheepishly sharing. With no suitable answer on the market, they decided to develop their own. Established in London, they've set out to equip men with hair tools, products and tricks created just for them. They firmly believe that a quality hair dryer is the basis of a great hairstyle. The brand's hair dryer has been designed to give guys the power, control and confidence they need to achieve any hair style. 

In this episode of the MenswearStyle Podcast we interview Heist Co-Founder Kristian Lorenzon about how the brand was first thought up with his wife. They were both at Coachella Festival when they realised many guys were using their girlfriends' hairdryers. Using their savings, they decided to start up a company aimed at men. The Heist hairdryer, along with a masculine design, has a longer cord and delivers 80 mph of power enabling the user to dry hair at a lower heat to protect hair follicles. Our host Peter Brooker and Kristian also talk about gaining market research from barbers, how men use hair dryers differently, using strategic partnerships for growth, how they're working with social media influencers, and future global expansion plans. 

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David Boyne, Managing Director at Bravado / Music Merch09 Nov 202000:36:53

Bravado are Universal Music Group’s merchandise and brand management company, and have joint curated RS No. 9 Carnaby with The Rolling Stones which recently opened in London. Bravado lives at the crossroads of music and fashion. They understand the power of smart merchandising, and they know how to create products that spark organic, emotional connections between fans and artists. Their world class capabilities have made them the leading provider of consumer, lifestyle and brand management services around the world. With teams in 40 countries, they create a tailored approach for every project — from creating new spaces in the market to bringing an artist’s creative vision to life. Bravado is about building brands and legacies that live on, beyond the music.

In this episode of the MenswearStyle Podcast we interview Bravado Managing Director David Boyne about his 25 year experience working within the fashion industry. His recent big project was with The Rolling Stones for the new RS No. 9 Carnaby store located on London's historic Carnaby Street. Our host Peter Brooker and David also chat about how Covid-19 affected the store launch, the huge press coverage received, how the 'tongue logo' became so iconic, and the inspiration behind the store displays, art, music and experiences.

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Chris Beastall & Eli Ankutse, Co-Founders of Pelota / Sporting Clothiers18 Jan 202400:27:26

The principal Pelota theme is menswear designed for after sport. The menswear brand is designed from the ground up to bridge the gap between sport and leisure. You might call it ath-leisure, but it’s a step beyond – it’s for wearing #AprésSport – imagine a fierce battle on the squash court, a post-match shower, the next step is comfort-wear but with style. Naturally this type of brand category lends itself to many other situations, be it working from home, or a social occasion where comfort and style need to combine. Moving on from today’s man’s situational style conundrums, we are impressed with Pelota’s build quality - unforgivably, in our opinion, a key element to the successful brand puzzle all too often forgotten by upstart brands. Pelota garments are constructed from organic cotton, recycled materials and vegan friendly sources, and the brand’s fit is athletic yet forgiving. Meaning whatever shape you’re in, you’ll look and feel great. It’s difficult to not appreciate Pelota. A brand we can all relate to – after all, who doesn’t want style and comfort. Gone are the days of style at the expense of comfort. No more ill-fitting denim jackets, just because they look good. No, Pelota’s premise is well-made basics but with subtle branding – an expectant nod to the wearer’s eye for fine detail. 

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Tom Holmes, Co-Founder of Wax London / Contemporary Menswear05 Nov 202000:21:29

Wax London was founded with a dedication to create premium menswear with sustainability at it’s core. They aim to bring the manufacturing of British outerwear back to the UK, and the majority of their outerwear pieces are made right where they started in London. They believe that positive change comes from setting the right example which is why they strive for best practice across all production and operations. From sourcing the most sustainably produced fabrics, using natural dyeing techniques, manufacturing closer to home and donating profits to charity, Wax London's quest to reduce environmental impact and to help those in need remains close to their hearts.

In this episode of the MenswearStyle Podcast we interview Wax London Co-Founder Tom Holmes about how the brand was launched five years ago. The initial idea was to bring outerwear manufacturing back to the UK, and now they boast a full range of essential menswear garments with a new and first store near Carnaby Street in London. Our host Peter Brooker and Tom Holmes also chat about expanding into unisex sizing, how the design and manufacturing process works, using end of roll fabrics, and what inspires their collections each season.

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Helen Farr-Leander, Founder of Watson & Wolfe / Eco-Conscious Accessories02 Nov 202000:26:27

The Watson & Wolfe story started in 2016 when their intention was to use genuine leather. The business boasts a wealth of experience within the luxury leather industry, so this was a very natural path for them to take. It was during the research and development phase in 2017 that they uncovered the facts and saw the reality of the leather industry.  The demand for leather continues to grow and as a result we continue to cause damage to people, rivers and ecosystems. This was a turning point for founder Helen Farr-Leander who decided to change direction completely. The brand now believes they have an opportunity to produce a product range that is not only safer for people, but more environmentally-friendly for our planet, and which challenges the leather and luxury goods industries as we know them. Their collections are made in a small boutique factory that has a long history of producing the highest quality accessories for luxury brands all over the world. Using the same traditional crafting techniques, they produce a superior product which is cruelty-free and sustainable. By using superior quality materials from eco-conscious suppliers, and fine craftsmanship, they hope to encourage more men to shop sustainably. 

In this episode of the MenswearStyle Podcast we interview Watson & Wolfe Founder Helen Farr-Leander about her background working within the leather goods industry. After taking a break to start a family she soon had the desire to start her own company using non-leather materials, which won a PETA award in 2019. Our host Peter Brooker and Helen also chat about how toxic chemical waste is damaging the health of people, the ethics of breading animals for material use, new innovative environmentally-friendly materials such as cactus leather, and working with small independent stores.

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Paul Adrian, Founder of MOJO Hair / Men's Grooming Products29 Oct 202000:39:49

Mojo Skin & Haircare is a made in Britain premium hair styling and grooming range for men which combines pro-salon product performance with a luxury fragrance. The brand offers premium products at an affordable price, and are sold in over 3,000 stores across the world including the UK, Australia and New Zealand. The Mojo range consists of four hero hair styling products: Styling Cream, Defining Paste, Fibre Shaper, and Moulding Clay. In addition to this, there is a Shampoo, Conditioner and Beard Oil. Andrew Gerrie, co-founder of LUSH was an early investor in the company, and Mojo won the 2016 Great British Design Award and featured in the government’s UK Trade & Industry global programme.

In this episode of the MenswearStyle Podcast we interview Mojo Skin & Haircare Founder Paul Adrian about the history of his men's grooming brand which he started after spotting a gap in the market for a fragranced premium professional salon product. He wanted to create a brand that encapsulated everything he loved such as music, motorcycles, guitars, cigars and retro style, which is reflected in the black and gold packaging. Our host Peter Brooker and Paul also chat about how to create a great challenger brand, the importance of branding for marketing, how to present samples to retailers, and financing large production orders.   

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Stefan Pagréus, Co-Founder of A Day's March / Swedish Clothing Label26 Oct 202000:22:13

A Day’s March is a clothing label offering quality shirts and wardrobe staples at a friendly price. The company was founded by Marcus Gårdö, Pelle Lundquist and Stefan Pagréus. Together they have a mixed background from different disciplines including retail, branding, graphic design and interior design. Their vision is to update the essential wardrobe and create a store they wished existed. A Day’s March is a direct-to-customer brand, and by cutting out the middlemen the label can offer high quality products at a friendly price.

In this episode of the MenswearStyle Podcast we interview A Day's March co-founder Stefan Pagréus about the backgrounds of each of the business founders and the  story of launching their menswear brand. They started the company because they couldn't find classic quality menswear at a fair price. Our host Peter Brooker and Stefan also chat about the process of designing and manufacturing garments, launching a womenswear range, sustainability motivations, the DTC business model, and the staple menswear pieces every man should have in his personal collection.

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Jack Gove, Managing Director at Basic Rights / Uniform for Creators21 Oct 202000:38:51

Basic Rights was founded in NYC and launched in Electric Lady Studios in 2016 by The Vaccines guitarist Freddie Cowan, which then relocated to East London in 2018. They believe in style over fashion. They focus on fabric, fit and finish and are committed to working with the best: from tailors with decades of experience to renowned mills and factories with ethical transparency and sustainable practices always at the forefront. The Basic Rights goal is to create elevated essentials, designed as off-duty uniforms for modern creatives.

In this episode of the MenswearStyle Podcast we interview Basic Rights Managing Director Jack Gove about the direct-to-consumer menswear brand, brainchild of Freddie Cowan of The Vaccines. The aim of their clothes is to provide a wardrobe that acts like a uniform, so men don't need to think about or decide on what to wear each day.  Our host Peter Brooker and Jack also chat about letting quality clothing speak for themselves, using surplus fabrics for sustainability, the effects of Covid-19 on trade, and why brands shouldn't discount.

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Timothy Everest, Co-Founder of MbE / Bespoke Menswear19 Oct 202000:29:29

Made by Everyone… for you. A collective of passionate artisans created by renowned tailor, Timothy Everest and advertising creative, Danny Kellard. MbE brings together the best craftsman, materials and designers to create garments that showcase British style in both bespoke garments and ready to wear ranges. Their aim is to create high quality British made goods that complement the modern gentlemen's wardrobe that can be worn for any occasion. MbE also curates and champions products from other like-minded menswear brands that have British quality and materials at their core. Their ready to wear ranges draws particular inspiration from classic military and workwear styles, but with luxury hand crafted twists, whilst Tim brings his own incredible heritage and eponymous style to the bespoke and made to measure offering.

In this episode of the MenswearStyle Podcast we interview Made by Everyone (MbE) Co-Founder Timothy Everest about his early tailoring career, first working for Tommy Nutter before going on to create the new bespoke movement alongside Richard James and Ozwald Boateng, with the aim to make British tailoring cool and appeal to a wider audience. Our host Peter Brooker and Timothy also chat about making clothing for Elton John and The Beatles, and his recent project; MbE studio located within Grey Flannel on London's Chiltern Street.

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Curra Rotondo, Co-Founder of LEFRIK / Sustainable Backpacks15 Oct 202000:24:32

Established in 2012, LEFRIK started designing urban bags, backpacks and travel essentials using the highest quality eco-friendly fabrics made out of recycled plastic PET bottles. the brand was born to solve travel and city commuting problems by providing the most fashionable and functional bags for the modern digital nomad. They offer conscious consumers access to innovative products that while still being cool and savvy, are made avoiding the use of more natural resources. LEFRIK contributes to the environment by reducing the use of virgin polyester and rather extending the life of discarded plastic bottles, while saving energy in the production process. The brand is also proudly approved as vegan by the animal welfare organisation PETA.

In this episode of the MenswearStyle Podcast we interview LEFRIK Co-Founder Curra Rotondo about her background in the fashion industry, the story of how the backpack and travel accessories brand first started and how it's currently trading during Covid-19. Our host Peter Brooker and Curra also chat about how they came up with the brand name, recycled plastic bottles, having a social and environmental impact, and giving back to the planet.

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Matt Bird, Founder of The Shirt Society12 Oct 202000:25:24

The Shirt Society, founded by Matt Bird, brings you the highest quality men's wardrobe essentials, delivered only when you need them. With a subscription service model, they aim to deliver the best shirts, polos and tees every month. Customers can easily skip or cancel at any time. Plus, for a limited time - your first shirt's on them.

In this episode of the MenswearStyle Podcast we interview The Shirt Society Founder Matt Bird about the brand tagline of 'life without the shopping', and targeting customers who like to look good but hate shopping. It was 2 years ago when Matt spoke to the loyal customers of his previous menswear venture which brought him to the idea for this new concept. He then reached out to his LinkedIn contacts to promote it and to capture early sign ups which helped to fund the first stock purchase. Our host Peter Brooker and Matt also chat about angel investors, how a clothing subscription model works, the process of designing the garments, and what a typical day is like for a startup founder.

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Phil Vickery, Founder of Raging Bull / Bigger Sized Menswear07 Oct 202000:33:30

The Raging Bull story began back in 2003 when England rugby player and World Cup winner Phil Vickery came up with the idea of a clothing brand whilst sitting around his kitchen table with friends. Nicknamed the Raging Bull by Sir Clive Woodward after his rampaging style of play, he had the perfect brand name for his new sportswear company. The embryonic company started off supplying team kit to rugby clubs and the quality and service meant its reputation grew fast. Meantime Phil concentrated on his stellar rugby career which led to him captaining his country at the 2007 World Cup and a British & Irish Lions tour to South Africa. It was during 2007 that Phil decided to branch out into leisurewear as a sensible step in growing the brand. He appointed Shannon Mercer as MD who bought a wealth of experience from the retail world. The leisurewear collection started with a core of rugby inspired tops and T-shirts which all reflected the heritage of the sport whilst retaining an easy to wear wide appeal. 

In this episode of the MenswearStyle Podcast we interview Raging Bull Founder Phil Vickery about when he first found rugby at a young age, his sporting achievements, and how his lifestyle clothing brand Raging Bull was born. Phil thrives on being the underdog and finds motivation when people tell him it cannot be done. Our host Peter Brooker and Phil also chat about what it's like starting a business in the fashion world, the importance of growing at your own pace, celebrating men of all shapes and sizes, and how standalone stores, retail partners and eCommerce sales all play their part in the recipe for success.

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David Henderson-Stewart, Managing Director at Raketa Watch Factory / Russian Timepiece Brand14 Sep 202000:29:15

Raketa was created in 1961 in honour of the first cosmonaut in the world, Yuri Gagarin. With its moving parts all produced in the Factory, and with a design marked by the DNA of three centuries of Russian history, the Russian brand Raketa has acquired a strong reputation amongst worldwide collectors. The main sources of inspiration for the brand comes from heroic personalities and sensational achievements e.g. the Baikonur model has special features needed for space travel and was designed in collaboration with famous Russian cosmonaut Sergey Krikalev. The Factory has also collaborated with the great Russian aircraft constructors Sukhoi and Tupolev to develop watches for pilots. Some models have achieved iconic status and are prized by collectors around the world, such as the Polar model with a 24-hour movement specially designed in 1969 for Soviet arctic explorers. Raketa is one of the few brands in the world whose mechanical parts are all products within its own factory, including the spring (the beating heart) which is one of the most difficult parts to make. Each watch has no less than 242 separate components and manufacturing of one watch involves the work of 103 specialists, and 8201 separate manual operations.

In this episode of the MenswearStyle Podcast we interview Raketa Watch Factory Managing Director David Henderson-Stewart about how he came to be involved within the horology  industry with no prior interest or knowledge of watches. David was attracted to the rich history of the Raketa brand and he had noticed his friend buying Soviet watches. He adopted the brand at a time when nobody was interested in it, describing Raketa as a "diamond sitting on the floor". Our host Peter Brooker and David also chat about the time and resources required to modernise a factory, the difficulty of making mechanical movements, making watches for cosmonauts, having a unique and "unconventional" brand identity, the emotional side of watchmaking, and the Russian tradition of gifting watches.

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Michael Shuttleworth, Founder of W. Rubens / Reinventing T-Shirts07 Dec 202300:28:52

It all began when clients would ask founder of W.Rubens and former stylist, Michael Shuttleworth, the same question: where can I get a good white T-shirt? Michael didn’t know. That’s when he realised something was missing. And so the idea for W.Rubens was born. Nothing new or revolutionary. Just the idea to create a collection of beautifully made white t-shirts, using the finest fabrics, and investing in British talent. Every Rubens t-shirt is a work of craftsmanship, released in limited collections. They source the best fabrics and work with suppliers who care about the welfare of their workers and the planet. Collections are produced to order from a small atelier in London where they employ local workers. Each garment is made with an individual sense of identity and exclusivity, resulting in the perfect white t-shirt — minimalist, timeless, and iconic.

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Alberto Gil, Co-Founder of Hockerty / Custom Clothing10 Sep 202000:31:43

Hockerty was created by three young entrepreneurs at their early 20s as they realised it was difficult to find affordable tailor-made clothing. Like most other startups, they started from their own bedroom with money borrowed from friends and family. As the company grew, more young and passionate professionals joined the team and helped them grow the company. Their vision was to spread comfortable, elegant and perfectly fitted clothing throughout the world. Ten years later, this dream has come true with more than 250,000 customers to date. Their team of more than 60 people are based in Zürich (Switzerland) with offices in Barcelona and Shanghai.

In this episode of the MenswearStyle Podcast we interview Hockerty Co-Founder Alberto Gil about the beginnings of his online business. The three partners were previously working within tech companies when they discovered and experienced made to measure tailoring in Shanghai, which first gave them the idea for Hockerty. Our host Peter Brooker and Alberto also discuss the obstacles of working with overseas tailors, targeting niche customers, digital innovation, body measurement technologies, overcoming competition, and how Covid-19 stopped people from buying suits and hindered production.

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Tarlach de Blácam, Founder of Inis Meáin / Authentic Knitwear07 Sep 202000:35:04

Inis Meáin, established in 1976, is a luxury design and manufacturing company. Inis Meáin is one of the Aran Islands situated off the west coast of Ireland. Renowned for its unique history of knitting, it is a tradition that has been refined by the advance of time and technology and then reinterpreted for each collection in the finest of yarns. Bright and subtle colours, inspired by land, rock and sea, reflect the seasons. This is the island where all the clothes that bear the Inis Meáin name and symbol of the upturned currach boat are made and exported all over the world.

In this episode of the MenswearStyle Podcast we interview Inis Meáin Founder Tarlach de Blácam about how the business was first set up with the aim to provide jobs for the younger residents so they wouldn't need to leave the island for work. Today they have 50 different knitwear styles that are sold globally within stores such as Todd Snyder, Bergdorf Goodman, Beams and Anderson & Sheppard. Our host Peter Brooker and Tarlach also discuss the heritage and how Aran sweaters are world renowned, hand knitting, life on the wild Atlantic island, and growing an online business.

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Alistair Tusting, Director & Gillian Tusting, Head of Brand at TUSTING / Luxury Leather Goods03 Sep 202000:40:48

TUSTING is a family-run British heritage company with roots deep in the English leather and shoe trade, and the fifth generation of the family is now at the helm. With over 130 years of experience tanning, grading and trading the world’s finest leathers, they reinvest this deep and expert knowledge of leather with the skills of talented craftsmen and women to make wonderful, heirloom-quality leather goods which combine truly original character with unmistakable quality. Edinburgh graduate of physiology and pharmacology, Gillian Tusting is at the helm for all things brand and customer-related, using her wealth of management consultancy experience to oversee customer experience and ensure that TUSTING never waver from the qualities and values that their customers love so much. University of Cambridge graduate, Alistair Tusting first spent time working in product design for a global power tool and hardware manufacturer, but longing for a little more glamour, he turned down a place on an MBA to join the TUSTING family business in 1990.

In this episode of the MenswearStyle Podcast we interview TUSTING Director Alistair Tusting and Head of Brand Gillian Tusting about the rich leather making heritage of their family business. Today, the brand's leather goods are made in England and shipped all around the world to customers in Japan, America, and China. Our host Peter Brooker asks them about the various technical processes involved in making a leather bag, why full grain leather is durable and gets better with age, sourcing leather from the best tanneries, and how the in-house repair service helps customers save their beloved bags when accidents happen.

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