Skender and Barbara explore the reasons behind the fast-paced fall in medtech, focusing on staffing shortages, value, and the in-source vs. outsource debate.

In this episode of the Medtech Business Academy, hosts Mike Sperduti and Thomas Hickey dive into the world of value analysis with industry expert Barbara Strain. Often hailed as the "godmother" of value analysis, Barbara shares her extensive knowledge on this critical aspect of the medtech industry. The discussion covers the evolution of value analysis, its importance in today’s market, and the distinction between value and price. Listeners will gain insights into how value analysis impacts product implementation, the role of persona-driven value statements, and the significance of thorough market understanding. This episode is packed with practical advice for medtech professionals aiming to enhance their market strategies and better serve their clients.

Join the Med-TeXperts and guest Rob Ferguson from Excelerant Consulting as they dive into the crucial process of landscape assessments. Discover why this often-overlooked step is essential for med tech, pharma, and biotech companies, and learn practical tips to navigate market complexities and drive business success.

Join Colleen Patterson as she hosts an inspiring episode of the Women in Medtech podcast with special guest Emily Levy, co-founder of Mighty Well. Emily shares her journey from patient to entrepreneur, discussing the creation of innovative medical products and the power of patient-centered design. This episode dives into the importance of community, the challenges of raising capital, and the unique insights patients can offer to medtech innovation.

Tune in to another engaging episode of the Medtech Business Academy Podcast, where our Med-TeXperts discuss with Chaitenya "Chat" Razdan, CEO of Care+Wear, his journey from investment banking to med tech innovation. Chat shares how personal experiences inspired him to enhance patient care by blending functionality with fashion in patient wear. This episode provides insights from industry leaders and explores advancements in med tech, offering valuable perspectives for healthcare professionals, patient advocates, and tech enthusiasts on improving patient and clinician experiences through innovative design.

Tune in to this episode of the Women in Med Tech Podcast, where host Colleen Patterson talks with Tiffany Wilson, CEO of the University City Science Center. Tiffany shares her career trajectory in med tech, emphasizing leadership and innovation.

Key Points:

• Tiffany discusses her journey from analyst to CEO, highlighting key career shifts.
• Insights into challenges for women in med tech and support for female innovators.
• The significance of academic collaborations and patient-centered innovations.

This episode offers valuable perspectives for anyone interested in med tech's evolving landscape, emphasizing women's roles in shaping the future of healthcare technology.

Join us as the Women in Medtech Podcast dives deep into three new articles on the exodus of nurse leaders in 2024.

#ancc, #aonl #ana #magnet #medtech #caredelivery #beckers

Articles Discussed:

https://www.nursingworld.org/news/news-releases/2024/ana-enterprise-institute-for-nursing-research-and-quality-management-launches-magnet-model-review/

https://www.beckershospitalreview.com/nursing/nearly-1-in-3-nurse-leaders-planning-to-exit-their-hospital-roles-in-24.html

AONL Turnover Study: https://www.aonl.org/foundation/cno-turnover-study

ANA's Project Echo: https://www.nursingworld.org/practice-policy/workforce/racism-in-nursing/national-commission-to-address-racism-in-nursing/project-echo/

In Episode 63, the Med-TeXperts analyze Q1 2024's Medtech landscape, focusing on economic trends, virtual and fractional employment's rise, and strategic adjustments needed for relevance and competitiveness. Learn the importance of clear value propositions, pricing adjustments, and the role of partnerships with healthcare providers in overcoming industry challenges and seizing opportunities.

Hosts: Skender Daerti, Barbara Strain, Scott Alexander

Key Topics Covered:

Economic Activity and Trends in Med Tech

The Shift Toward Virtualization and Fractional Employment

Importance of Value Propositions and Pricing Strategies

Building Genuine Partnerships in Healthcare

Hashtags: #MedtechNavigators #HealthcareInnovation #BusinessStrategy #Partnerships #EconomicTrends

In episode 80 of the Medtech Business Academy, Mike Sperduti, Scott Alexander, and Thomas Hickey discuss the evolving relationship between sales and marketing in medtech. They explore lead quality, digital campaigns, and the role of thought leadership in driving sales.

Recognized as one of the world’s leading consultants in innovation and strategy, Langdon has written more than 15 highly respected books on innovation, now organized as the Innovation Mastery Library. He devised the Innovation Master Plan framework, which is used by major corporations and governments around the world.

Recent clients include Airbus (UK, France), UNICEF (US, Pakistan, Nigeria), Tata Group (India), Reliance (India), US Navy, US Coast Guard, Total Energie (France), Ingersol Rand (US), Gemalto (France), and many others.

He is co-author of the breakthrough book Net Zero City, which offers a detailed transformation roadmap to net zero for cities worldwide. He is also creator of the world-renowned Innovation Mastery online training program, the world’s most comprehensive online training course in innovation, with more than 25 hours of exceptional content.

His next book is "Hello Future: The Next Ten Years," a strategic guidebook for leaders.

Health Equity isn't just a catchphrase - it's a revenue opportunity. Listen in as the Women in Medtech Podcast takes on this topic and more in the latest episode of the MBA Podcast presented by the Med-TeXperts.

Do you have a #MedtechInnovation that is going to require the IT department's buy in? Learn how to have the conversation with Healthcare IT Expert Pat Zinno on today's episode of the #MedtechBusinessAcademy!

Today’s episode is going to be the first in the book club series. Our team read Invisible Women by Caroline Criado Perez. This was the McKinsey and Company Business Book of the Year in 2019 and examines the data bias in a world design for me.

Join the Med-TeXperts as they dissect the 2024 #healthcarelandscape with #data. #MedtechBusinessAcademy #MBAPodcast

What do you know about Med-TeXperts Colleen Patterson and Abbi Norfleet? Hear about the #medtechjourneys of these incredible #FemaleLeaders and their #inspirations along the way. 

Trying to get your #medtech product into @ClevelandClinic? Don't miss this episode as Chris Schnee of Orion Innovations unlocks the secret formula. Tune in and subscribe!

Today’s episode of the #WomenInMedtechPodcast features Julia Jacobson; CEO of NEXT Medical Products and BLOXR Solutions. Bouncing between factories in New Jersey and Utah, Julia has a passion for domestic sourcing, #WomenOwnedBusinesses, and #innovating new products geared towards #femalepatients and #femaleclinicians.Listen in and subscribe so you'll never miss an episode!

Join the Women in Medtech as they interview Ilsa Webeck. Through her experiences working on many product types, business models and planning processes both in start-ups and multi-nationals, she knows how to see the forest AND the trees. This experience has contributed to the success of emerging ventures and market leaders by uncovering value for new technologies. Welcome Ilsa, thank you for joining us!

In this episode we explore the stories of our team, starting with Barbara Strain and Stephanie Pitts, and hosted by Colleen Patterson. Listen in and subscribe!

In this episode of the Medtech Business Academy, Skender Daerti, Barbara Strain, and Tom Hickey discuss innovation in infant care with Bob Cooper, CEO of Smoltap. Cooper shares how his company's groundbreaking device enhances the success of infant spinal taps by providing a safer, more efficient experience, benefiting patients, parents, and clinicians alike.

Join the Med-TeXperts as they review the Pulse of the Industry report 2023 published by Ernst & Young. Don't forget to subscribe!

Today's guest is Roxanne McMurray, inventor of an airway device for anesthesia and emergency use. Her innovative, award-winning McMurray Enhanced Airway (MEA) is the world’s first distal pharyngeal airway. Thank you Roxanne for sharing your story with the #WomenInMedtechPodcast! https://www.mcmurraymed.com/.

Joe L. Mir is currently a consultant at Excelerant Consulting. He is the author of "Doing the Basics Better" a sales guide for the small business owner. Joe has over 25 years of sales, marketing and strategic account management experience in the medical device industry. He has lead sales and marketing teams at the national and international level. Joe is also a board member at Friends of South Florida Autism and The Butterfly Foundation that collects resources and supplies in order to treat children with deformities in developing countries.

Buy a copy of the book and support the Friends of South Florida Autism at the same time. 100% of proceeds go to the South Florida Autism Center! https://friendsofsfa.org/do-the-basics-better-book/

Get a lesson on achieving Actionable Clinical Insights in your Voice-of-Customer exercises from the Med-TeXperts on this episode of the Medtech Business Academy. Listen in and subscribe!

Listen in as Mike Golebiowski, Corporate Vice President, Healthcare Strategy & Innovation at B. Braun Medical, Inc. tells the story of how this 180 year-old, family-owned company has made innovation a top priority. Don't forget to subscribe so you'll never miss an episode of the #MedtechBusinessAcademy.

Ep. 47 Betting on the Greatness of Yourself

Welcome everyone to today’s Medtech Business Academy Women in Medtech episode! Colleen Patterson, and Abby Norfleet are joined by founder and CEO of Checkable Medical, Patty Post. 

Patty Post founded Checkable in 2019 to help families like hers save time and reduce the cost of care through innovative at-home testing kits, to help people make clinical, evidence-based decisions from the comfort of home. With accurate results, easy-to-administer tests, and a mobile app connecting you to telemedicine and prescription providers, individuals and families can now test, diagnose, and get prescribed in a matter of minutes, not hours. Welcome Patty, we are excited to have you here!

Join us for a great conversation with Saylan Lukas. Saylan Lukas is the Director of Design & Development Engineering at the Global Center for Medical Innovation (GCMI) and a research faculty member of Georgia Institute of Technology. He has developed and launched multiple products, achieved several successful 510(k) applications, has been awarded multiple patents and published several technical papers in peer-reviewed journals. Listen in!

Listen in to the Medtech Business Academy’s Women in Medtech podcast with hosts Colleen Patterson, Barbara Strain, Abby Norfleet and Stephanie Pitts as they have a conversation with Pat Deno and Lindsey Roddy from Roddy Medical. Pat is the Chief Operating Officer, with over 30 years of experience in Medical Device, Biotech and Pharma and Lindsay is the founder and CEO of Roddy Medical, an organization aiming to improve clinical and patient safety with an innovative new medical device. You may also remember hearing them mentioned in episode 38 of the podcast featuring SONSIEL. Be sure to subscribe!

Join the Med-TeXperts as they dig into a report on the top problems facing healthcare executives today. Scott Alexander, Skender Daerti, and Barbara Strain lead the conversation on this episode of the Medtech Business Academy.

Joining us today for our conversation about Mentorship is Anastasia Mironova, founder and CEO of Coaching with Anastasia -  a coaching and career advisory firm focused on the development of Women leaders within Medtech, Biotech and life science. Anastasia is deeply committed to empowering fellow women, fostering their professional success, and nurturing their growth. So join us and find out the single most powerful thing you can do as a mentor, and how you can be a better mentee, too.

In this episode of the Women in Medtech Podcast, host Colleen Patterson, guest Deena Brecher (Chief Nursing Officer at Mednition), and co-hosts Abby Norfleet, Barbara Strain, and Stephanie Pitts explore the role of AI in nursing. They discuss how AI tools like Mednition’s Kate support, not replace, nurses by reducing administrative burdens and enhancing decision-making in emergency care. The episode highlights the importance of nurse-first AI and the integration of technology in healthcare.

The Med-TeXperts look at what's coming around the corner for #medtech:#HurricaneSeason, #InterestRates, and #BorrowBabyBorrow. Subscribe to the #MedtechBusinessAcademy & stay ahead of the market. 

Listen in to the latest #WomenInMedtech #podcast with Special Guest @Abbi Jones. Abbi is the founder and CEO of Medpaper & the inventor of its flagship product: Eco•pi (https://ecopi.health/). She is an #industrydisruptor & is passionate about giving a comfortable & sustainable #patientexperience. An #entrepreneur at heart, this #medtechinnovator credits her success to her #drive, #perseverance, and #support. Thank you, Abbi, for a great conversation. As always, don't forget to subscribe so you'll never miss an episode.

Today the MedteXperts are joined by Scott Centea from AngioDyanmics. 

Scott entered AngioDynamics in 2005 as a sales representative serving the Carolinas. He served in a variety of positions, culminating in his most recent promotion to Sr. Vice President/General Manager of Endovascular Therapies and Peripheral Artery Disease. He continues to play a pivotal role in steering the company through an intentional transformation with an emphasis on his Endovascular Technologies business. His strategic insights and commitment to innovation have been instrumental in accelerating AngioDynamics' growth and expanding its market presence in these focused areas. Under his leadership, the company has solidified its position as a global leader in minimally invasive medical devices and technologies, helping providers advance care and wellness through innovation. Listen in to learn more about his insights and don't forget to subscribe!

Hello and welcome to Episode 39 of the MBA podcast. Barbara Strain leads our other hosts Tom Hickey, Skender Daerti, and Scott Alexander in the first half of the 2023 Conference Season. We take a look back at the first half of the year, and how to maximize your opportunities in the second half. Listen in and hit subscribe below!

We are fortunate to have Hiyam Nadel, from SONSIEL with us today. SONSIEL is the Society of Nurse Scientists, Innovators, Entrepreneurs, and Leaders. Hiyam also individually has an extremely impressive track record of bring the Center for Innovations in Care Delivery Director at Massachussets General Hospital, an inaugural Johnson and Johnson fellow, selected as Innovation Learning Network Changemaker, was a recipient of the 2020 Extraordinary Women in Advancing Healthcare Award, wrote the book: The Rebel Nurse handbook: Inspiration Stories by Shift disrupters and is the founder and president of SONSIEL. Listen in and subscribe!

Today we’ve heard that many companies say they are sitting on the largest pipelines in their history, but will it be feast or famine in Q3 & Q4? As Tom Hickey reminds us “Time Kills Deals.” To give your pipeline the best chance of paying off, make sure your customers are still engaged, your value proposition is still resonating, and stay top of mind. Thank you to our hosts, and thank you for listening in! Hit subscribe below!

Today is a little different at the Medtech Business Academy, as we are doing out first episode in our Women in Medtech series. This series will be interspersed into the normal MBA podcast and will focus on featuring female leaders, inventors and entrepreneurs that are changing the healthcare and medtech landscape. Listen in, and hit subscribe so you'll never miss an episode!

Hello, and welcome to episode 35 of the MBA Podcast. On today’s show, the MedTexperts discuss AI and the pressures Healthcare and Medtech are using it to resolve. How can you use AI to improve your own work? Listen in and hit subscribe below.

Listen in to episode 34 of the MBA Podcast, where our hosts welcome guest and healthcare innovator Suzy Engwall. Suzy and the MedTeXperts explore the concept of Design Thinking - What it is, why you need it, and how to use it. Don't forget to subscribe below!

Welcome to today’s episode of the Medtech Business Academy. The Med-TeXperts are joined by two members of the Kurin team, Bob Rogers and Abby Norfleet. They will be reviewing their successes and challenges in bringing a new product to market, as well as the approach that has helped them find success. Let’s go ahead and listen in.

Join us as Morris Miller, CEO of Xenex, shares how the LightStrike+ Microbial Reduction Robot is transforming patient safety through innovative technology and evidence-based research. Learn about the challenges Xenex overcame to achieve FDA approval and how they’re making a significant impact in healthcare facilities worldwide.

Welcome to the Medtech Business Academy podcast Episode 32: Leveraging Market Research. Today Scott Alexander, Skender Daerti, and Barbara Strain discuss how to develop your product and messaging through market research. We hear answers to questions like: What does it mean to know your customer? Have you made a story that resonates with your audience? Do you have a long term product, or are you just chasing a trend? And, what does medtech get wrong during commercialization? Hit subscribe below so you’ll never miss an episode, and let’s listen in!

Hello and welcome to Episode 31 of the MBA podcast. Today the medtexperts welcome Dr. Mark Adelman, CMO at Syntactx CRO in New York City. Dr. Adelman and the hosts discuss the impact of the financial deficits in the global hospital environment, the trickle down to staffing, and what hospital administration needs to hear when you’re bringing them new technology. Let’s listen in!

On this episode of the Medtech Business Academy Podcast: Building on the conversation with last episode’s special guest Crystal Wagner, we welcome to the MBA Podcast today CNO Dr. Lewis Perkins. Lewis and the team delve into the challenges he is facing and the innovative solutions he is coming up with, including virtual support teams for new nurses and adopting technology solutions that reduce labor time.

Hello and welcome to the latest episode of the MedTech Business Academy podcast. This week our regular MedTexperts, Barbara Strain, Mike Sperduti, Scott Alexander, and Skender Daerti, are joined by special guest Nurse Manager Crystal Wagner. Listen as Crystal, Barbara, Scott and Skender discuss the current state of the healthcare landscape: staffing issues, clinical education, what the nursing community is looking for, and how industry can help. Diving into topics such as new grads, microlearning, assistive technology, and continuing support, the podcast shines a light on the status quo and illuminates a path toward improvement. And now, on to the podcast.