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Publishing Books with Jen Ruiz and Valerie Stimac | Mediavine On Air Episode 53
Season 2 · Episode 53
Thursday, June 9, 2022 • Duration 58:54
Usually as a content creator, you're creating blogs, video content, and podcast. But there's multiple avenues to get your content and brand out there.
Which all begs the question: have you ever wanted to publish a book?
Writing a book is a natural segue for many bloggers, but the journey can seem large and long.
In Summer of Live 2019, we talked to two Mediavine influencers who are both published authors: Jen Ruiz of Jen on a Jet Plane and Valerie Stimac of The Space Tourism Guide and Valerie & Valise. Jen and Valerie pack this episode with their honest individual experiences in publishing their own books, and give action-packed tips on how you can get started today.
Make sure to tune in!
Helpful Resources
Jen On A Jet PlaneThe Space Tourism GuideValerie & ValiseBecome A Published Author with Jeffrey Eisner | Mediavine On Air Episode 16The Solo Female Travel BookDark Skies 1
https://www.youtube.com/watch?v=QV0CgXjrtC0
Transcript
[MUSIC PLAYING] JENNY GUY: Happy Thursday, everybody. It is July 11th, and we are in the Summer of Live. I'm Jenny Guy, Mediavine's marketing manager, and it is our month of beyond blogging. So we are talking about the things that tie to your blogging career but might be a little bit outside just the nuts and bolts of operating your website. But we are here and we are so excited today to be talking about book publishing. And I have two amazing guests.
But book publishing can seem like a really natural segue for a lot of bloggers. It's an extension of you sharing that expertise that you're already sharing with your audience-- that's sometimes it-- and then other times, it can be the impetus for people to begin blogging in the first place. We've heard a lot of publishers tell us they're great authors, but they aren't able to quite navigate the system and get published, so they decide to start a blog so they can make use of their expertise and their writing skills.
But whatever your experiences with book publishing, I'm here with two guests who are both highly successful publishers. We're really excited to have them-- both on their websites and with their books. So first I have Jen Ruiz. Hello, Jen. Welcome.
JENNIFER RUIZ: Hi, Jenny. Thank you.
JENNY GUY: Awesome. So she is the Mediavine publisher with the site Jen on a Jet Plane, where she writes about affordable female travel solo-- which I think is so fierce and amazing. She's a frequent conference speaker, and she also has her own TED Talk. No big deal there. And, exciting news, she just told me she is doing another TEDx Talk, which I'll have her tell us about a little bit later. But her current TED Talk that's already available for release is "The Power of Flying Solo," which is advocating for travel as a cure for what ails you.
She's also a lawyer and the author of the books You Need a Vacation, which is about how to travel with a full-time job, which we all could use, The Solo Female Travel Book, which is tips and inspiration for women who want to see the world on their own terms-- who doesn't?-- and The Affordable Flight Guide, which is how to find cheap airline tickets and see the world on a budget. That last one I just mentioned, The Affordable Flight Guide, just happens to be a number one Amazon best seller.
So she has a few things she's worked on. Jen, welcome, and tell us just real quick, what's going on with you in your life right now? I know that I spilled the beans on your TED Talk, but what else is going on?
JENNIFER RUIZ: You did. I just got that notification minutes before logging on today.
[INTERPOSING VOICES]
JENNIFER RUIZ: Hot off the presses, important news. Otherwise, I have a couple of press trips coming up. I'll be, actually, taking a food trip to Grand Rapids, Michigan next week, which I'm so excited about. I worked out really hard today to try to earn my right to eat all the delicious things next week.
I have a big move coming up.
How to Stay Fired Up About Your Brand with Jocelyn Delk Adams | Mediavine On Air Episode 52
Season 2 · Episode 52
Thursday, May 26, 2022 • Duration 34:26
With all of the constant shifts in the blogging industry, from social media algorithms to influencer marketing trends, the one thing that stays consistent is your brand.
After being a content creator for a while, you realize pretty quickly that you don't have control over many things. You'll never be able to control how many likes you get on a post, or how much engagement your blog pieces get But, you can always optimize your brand to be in the best position possible day in and day out.
Back at MVCon 2019, Jocelyn Delk Adams took the stage to talk all things brand. She's the founder of Grandbaby Cakes, a brand inspired by her grandmother which shares classic recipes in a modern and accessible way.
In this podcast episode, you'll hear her top tips on how to align your brand with your personal passion and create a community that you love. You don't want to miss it!
Helpful Resources
Grandbaby CakesJocelyn's CookbookGrandbaby Cakes MerchMediavine On Air Episode 49
https://www.youtube.com/watch?v=dx1UhSZM6UE&t=115s
Transcript
[MUSIC PLAYING] JOCELYN ADAMS: Good morning. Yeah! I'm the only one excited to be here? OK, I just want to apologize for the weather in Chicago. It sucks. I am sorry.
[LAUGHTER]
I am sorry. It will get better tomorrow. How is everyone doing? Yeah, I feel like I'm doing the Oprah-like thing.
Well, first of all, we're going to go from high energy to probably some kind of cooler energy. And we'll go back and forth because this is a serious topic. So for you guys who are blogging a year or less, raise your hands, a year or less. Oh, so everybody is like OGs up in here?
[LAUGHTER]
Right? OK, so what about four to five years? OK, yeah, y'all need this. You burn out. Anything above that? Oh, my gosh, and you're still doing it. OK, clap for yourselves for real, right? Because this is hard.
Staying fired up about your brand is very, very difficult to do. You've got the ebbs and flows. I mean, I'm sure most of you are not waking up every single day like, oh, my gosh, I can not wait to do SEO today. No? No, right?
This is difficult. And it's like, oh, my gosh, I cannot wait to go out and do 20 more Instagram shoots today. It gets difficult to stay in the mix. So I have a presentation, and I have all of these thoughts about things you guys can do to externally keep the fire going and internally keep the fire going.
But this morning, I had a lot more revelations. It was at like 3:00 in the morning. And I was up with my daughter. And I started writing in what looks like my eighth grade journal. Does anyone still do that?
And so I have more stuff to offer too. And the first thing that came to mind for me is that staying fired up about your brand, that's inner work, right? So when you come to these conferences, you're going to learn so much about strategy, about how you can do all of the things, the things that keep your brand growing.
But what about the things that keep you invested? What about the things that keep you excited about what you do every day? Because it's difficult. How many of you guys do this full time? A lot of you-- so the first thing I like to do is I recognize the gratitude.
Because how many of you guys love what you do, right? Do you ever talk to some of your friends who go to a 9:00 to 5:00 or whatever, work weekends, not like us? But and their jobs suck.
[LAUGHTER]
Right? That is real. I'm talking about the people who are at the cubicle right now. And they are going to go get coffee. They're going to talk to somebody at the water cooler-- big fun. They're going to be on the phone later. And this is what they do day in and day out.
But you guys are here, right? Think about the fun things you get to do. You get to interact with people online. You get to speak to them from your blog. You have this personal voice. You have something to offer.
And you get to do all this stuff like work with brands. You get to be creative,
Affiliate Marketing Strategy with Amanda Williams and Jeannine Crooks | Mediavine On Air Episode 43
Season 2 · Episode 43
Thursday, March 3, 2022 • Duration 59:21
There's hundreds of things you need to do as a content creator: strategizing your outreach, building your audience and scaling efficiently chief among them.
But how do you do that in today's world, where everything moves at the speed of light? We've got the answer.
Enter affiliate marketing, an often underutilized revenue stream.
On Summer of Live 2019, Mediavine On Air host and Senior Director of Marketing Jenny Guy picked the brains of two affiliate marketing experts. Amanda Williams, a Mediavine travel publisher and affiliate ace on her website A Dangerous Business, and Jeannine Crooks, Partner Acquisition and Development Manager at Awin, a global affiliate marketing network.
Listen in and get ready to earn as Amanda and Jeannine tell us all in today's episode of Mediavine On Air!
Helpful Resources
A Dangerous BusinessJeannine's LinkedInAwinMediavine Ads and Affiliate Marketing: Striking the Right BalanceImproving In-Post Affiliate Earnings with Katelyn Fagan: Mediavine On Air Episode 7
https://www.youtube.com/watch?v=5F3WJ4qhlqI&t=25s
Transcript
[MUSIC PLAYING] JENNY GUY: Hello. Welcome. It is Wednesday, August 7th. It is the final month of the 2019 Summer of Live. And even though it is hot and dry most places around the world right now, we are making it rain here at Mediavine and continuing our focus on monetization.
Welcome and thank you for joining us. I am Jenny Guy. I am the marketing manager for Mediavine. And I have two amazing guests that I'm going to talk more about here in a second. But what we're focusing on today has the potential to be a really highly lucrative revenue stream for content creators. But it also has the potential for being complicated and challenging to get going. We are talking about affiliate marketing.
What did you think of when you heard the term? Did you have excitement, dread, bewilderment? Well, luckily, my two incredible guests, when they hear affiliate marketing, they also hear cha-ching, because they know how to earn. They are experts from different sides of this equation.
So first, I have Mediavine publisher Amanda Williams. She has one of the top travel blogs on the internet, a Dangerous Business, which she started in 2010. In 2018, a Dangerous Business was awarded a silver award for Best Travel Blog in the 2017-2018 Lowell Thomas Travel Journalism Competition, which is hosted annually by the Society of American Travel Writers, SATW for the acronym.
So not only is the content on her site phenomenal, a Dangerous Business helps drive more than $35,000 in sales to its affiliate partners every month. Amanda is also killing it with ad revenue and relationships with brands and tourism boards. Hello, Amanda. Welcome to the Summer of Love.
AMANDA WILLIAMS: Hi. Thanks, Jenny.
JENNY GUY: Yay. We're so glad you're here. So she's on the blogger side of the equation, clearly. And I also have Jeannine Crooks. She is the partner acquisition and development manager at Awin, a global affiliate network. She is especially experienced in affiliate marketing and internet marketing and creating successful partnerships and developing effective, profitable websites that generate immediate involvement and results.
She's a frequent conference speaker everywhere from Affiliate Summit to TBEX and the Military Influencers Conference. She's also a travel writer herself. And her work has appeared in most of the major newspapers across the US and Canada. Thank you for joining us, Jeannine.
JEANNINE CROOKS: Well, thank you for inviting me. Glad to be here.
JENNY GUY: I'm so excited to have you both here. So I know that there are a lot of questions out there about affiliate marketing. So please make sure to post in the comments. And I will make sure that we ask the questions to my wonderful guests. But let's start with the more general question, ladies.
So you're both extremely well-traveled, both literally and figuratively,
How to Intentionally Create An Inclusive Environment with Yolanda Evans | Mediavine On Air Episode 42
Season 2 · Episode 42
Thursday, February 24, 2022 • Duration 52:00
Content creators have the power to change the world from behind their laptops.
Cheesy? Maybe a little, but that doesn't make it any less true.
Unfortunately, creating a safe space for yourself and others isn't going to happen by chance. So, how do we go about this very important work with sensitivity and intention?
For Mediavine On Air Episode 42, Senior Director of Marketing Jenny Guy is joined by Yolanda Evans, Mediavine's VP of People Experience and Diversity.
Yolanda shares all the wisdom she's learned from more than 20 years of experience advocating for diversity and inclusion and you DON'T want to miss it!
Helpful Resources
Helpful Resources SlideHate Is A Virus#ChangeTheFaceThe Tonquise "TQ" Evans '03 Endowed Scholarship"How to Be An Antiracist" by Ibram X. Kendi
https://youtu.be/4lZ_1lM5CY4
Transcript
[MUSIC PLAYING] JENNY GUY: Hello, everyone. Welcome. Grab a seat. Grab your favorite beverage. It is the middle of the day, but we are not here to judge. It is 2022, and we're still in a pandemic. So we need to take our moments of joy whenever we can have them. Mine today was a iced dirty coconut chai and a cheddar and spinach scone, and I have zero regrets about it.
YOLANDA EVANS: Man, that sounds amazing.
[LAUGHTER]
JENNY GUY: It was so-- it was one of those things when I'm like am I going to take the time to do this. And then I thought, yeah. You know, I am going to take that extra 10 minutes, and I'm going to get this, and I'm going to have it.
YOLANDA EVANS: That beats my water and bagel any day.
JENNY GUY: You reward yourself post live.
YOLANDA EVANS: There you go.
JENNY GUY: Mm hmm. Reward yourself post live. That's good. How is everybody out there doing on this Teal Talk Tuesday? I want to take this moment to say thank you for being here. Truly it is my privilege to come here every couple of weeks to talk with industry experts and all of you. So thank you.
And I should say who I am. I am your host for Teal Talk. I'm Mediavine's Jenny Guy. It is February, which means it is Black History Month. One of the ways we're honoring the occasion is by sharing some of the incredible Black content creators and Mediavine team members that we are so lucky to work with. So make sure that you're following us on all of our social media platforms, including LinkedIn, if you do that, and YouTube, to catch them and more things that we'll be doing throughout this month.
While we are excited though at this opportunity to share a light on these talented individuals, our goal is to ensure that we're pushing for awareness, equity, and inclusion year round. As content creators, we're in a unique position of influence and can affect real change, but sometimes we might not be confident in how to provide support sensitively, which is why I am so excited for my conversation with our wonderful guest today.
Yolanda has joined the Mediavine team in the Summer of 2021 and has already proven herself a maker and educator at our organization. I'm going to read her impressive bio. Yolanda Evans serves as Mediavine's VP People Experience and Diversity overseeing the people operations department and department staff. In this role, Yolanda leads the overall strategic direction of all people-related programs within the company, including talent acquisition, talent management, and all diversity and inclusion initiatives. She brings more than 20 years of experience to Mediavine. In her most recent position at Syniti as the VP of talent acquisition, she played a key role in the company's growth as the business scaled from 400 to 1,400 employees during her tenure. In her leadership role at Syniti, she also helped to initiate the company's Diversity and Inclusion Council and launched the Black Employee Network, BEN, & Friends as the executive sponsor. Yolanda, thank you so much for making time for us.
YOLANDA EVANS: Absolutely. No, thank you for having me.
Inclusivity, Diversity and Access in Blogging | Mediavine On Air Episode 41
Season 2 · Episode 41
Thursday, February 10, 2022 • Duration 59:44
February is Black History Month, and for the next few weeks we want to not only share the wonderful work that Black and Brown creators are producing in the industry, but hear their thoughts at large on where we're heading.On today's episode of Mediavine On Air, we're not just hearing from one creator - but three.In late 2019, Senior Director of Marketing Jenny Guy sat down with Beth Santos, CEO and Founder of Wanderful and the Women in Travel Summit, TaKenya Hampton of the website Kenya Rae, and Martinique Lewis of Audacity Fest and the Creative Lead of Nomadness Travel Tribe.The three ladies told us all their thoughts on diversity in the content creator world, how we can better be advocates for inclusion and how we can share and spread the spotlight to marginalized communities, giving them the space to lead and prosper.Make sure to listen to this episode and check out the transcript below!
Helpful Resources
Nomadness Travel TribeWanderfulWITSKenya RaeMediavine's Commitment to Diversity and Inclusion
https://www.youtube.com/watch?v=mYN4_h2diuU&list=PLVy2vgUysJwuQ7KuAkPgD6DsCVjvNCkVJ&index=4&t=280s
Transcript
[MUSIC PLAYING] JENNY GUY: Hello, and welcome, everybody. It is Thursday, October 17. And I am so happy to be back with you guys for our first official fall episode of "Teal Talk." I can't believe it's fall, y'all.
I am Jenny Guy. I'm Mediavine's Marketing Manager and your host today. How is everyone doing? It's been a while since we talked.
And it is now Q4, which is the quarter I feel like we all talk about until it is here. And then everything is so insane during that time, with all the personal stuff, that business is hard to come by. So basically, it's already 2020, if anyone was wondering. It's the end of the year. It's a new decade.
But to get to the matter at hand today, I have got a super impressive lineup of guests with me today. As you can see, we're doing three guests.
And they're all incredible. They took a break from being industry leaders to talk about a topic that is near, dear, and very important to all of our hearts. We are talking about diversity, inclusion, and access within the blogging industry today.
I'm going to introduce our guests. But just to remind you, first, thank you for being here with us. Second, if you've got questions for us and the panel, please feel free to just post them in the comments. And we will make sure to get those asked.
So lots to cover today. I want to introduce everyone. First, I'm going to start with Beth Santos. She is the founder and CEO of Wanderful, a global community and lifestyle brand that specializes in helping all women travel the world.
Wanderful reaches a diverse audience of over 100 million each year through chapter events in 50 cities, an international home-sharing network, which is super cool, global summits, and small group trips-- a thriving membership community and dynamic online content and forums. She is the creator and host of the Women In Travel Summit-- which I've been to twice, it's amazing-- a leading event for women, travel creators, and industry, happening on two continents each year, and co-founder of hashtag At The Table, a national dinner series and community for female founders.
She lives in Boston. Hi, Beth. Thank you so much for joining us today.
BETH SANTOS: Hi, Jenny. Thanks for having me.
JENNY GUY: Absolutely. All right. Our next wonderful woman, TaKenya Hampton is the blogger behind Kenya Rae, an online food and DIY outlet where good food doesn't take all day. And it sounds like some food is ready now, maybe, in someone's microwave.
I don't know. Could be something delicious. Dessert could be its own meal. And dessert is also in a war with breakfast for the meal of the day.
She has been in the blogging space since 2011 and watched it go through many changes. She also serves as a resource to fellow bloggers on the Mediavine Publisher Support team. Hi, Kenya. Welcome.
Automating Your Business with Erin Chase | Mediavine On Air Episode 40
Season 2 · Episode 40
Thursday, February 3, 2022 • Duration 59:55
When starting the new year, there's a lot of things you have to get in order for your business to thrive. More often than not, you're doing the job of 5+ people as a content creator.Enter automation. Automating work frees up time and helps you focus your attention where it's needed.
Erin Chase from 5 Dollar Dinners joins Jenny Guy, our Senior Director of Marketing, in a conversation about what automation is and how you should treat these products and services as an "invisible employee".
From determining what tasks you should automate to what services could be the right fit for you, you don't want to miss it!
(This past episode of Summer of Live was brought to you by BigScoots, a service that offers completely hands-on managed WordPress hosting. Visit their website at https://www.bigscoots.com/)
Helpful Resources
5 Dollar DinnersErin's Meal Planning WorkshopFreezer Friendly Dump Dinners CookbookFreezer Cooking ToolsWhis-Kid Cooking Lessons
https://www.youtube.com/watch?v=E8DkDp-0WcM&t=125s
Transcript
JENNY GUY: It's Thursday, August 20, which means that summer is winding down. Sad face for some of us. Some people are all fall and have been waiting for Halloween to begin. Since I have an awesome food blogger on today, I decided that we should kick off this episode with food talk even though she's not really here to talk food. So for your hello, welcome, post in the comments, what end-of-summer produce are you making the most of while it still lasts? Or are you canning? Tell us in the comments what late summer goodies your loving.
Gifts, emojis, recipe links, whatever butters your bread with late summer produce, drop it in there, and that's what we're talking about today. And while you are spamming us with comments I wanted to let you know that this episode is brought to you by BigScoots. BigScoots offers completely hands on managed WordPress hosting purpose built with WordPress in mind to deliver industry leading performance and reliability. They proactively dig deep into your specific WordPress website to find optimizations and page speed performance improvements that other hosts just don't have time for.
As your WordPress partner, they will be laser-focused on your individual site catching issues before they impact you or your site's visitors. And are always working hard behind the scenes to ensure things are secure and running smoothly without having to be asked. For more information on BigScoots, check out their website. We're going to share that in the comments for you. We are so glad to have BigScoots. They're so fun.
Oh, yay. And we're already getting wonderful comments from people what they're doing with their late summer produce. We've got white nectarines. Yeah, Carol Bryant. Good call. Tomato cucumber salad. Yep. Canning salsa, diced tomatoes, pasta sauce, and pickled okra, Rachel. You're putting us all to shame. OK. I will go. I will go back to the food in a minute. But for the topic at hand, as I already mentioned, my guest is a pretty big deal in the blogging world.
And for her specific food focus she really emphasizes saving home cooks-- their sanity, their money, making their lives easier. And she is here today to do the same for all of our audience websites. Free up your time and your energy so you can focus on the high level and high priority tasks in your business with automations. And I have been wanting to sing the-- [LAUGHS] do you know the Pointer Sisters song? (SINGING) Automatic.
I've been wanting to-- every time I say, automations, I want to go, (SINGING) automations. Every time. So just so you know. Erin Chase is here. She is the founder of $5 Dinners and 5dollarmealplan.com, grocerybudgermakeover.com, myfreezeasy.com, and author of The $5 Dinner Mom Cookbook series. She is on a mission to help busy, overwhelmed home chefs learn to spend less money on groceries and get organized in the kitchen.
Her courses and membership programs have helped tens o...
Taxes for Bloggers with Amy Northard | Mediavine On Air Episode 38
Season 2 · Episode 38
Thursday, January 20, 2022 • Duration 47:38
It's a new year. Which means our favorite thing is coming up...That's right: taxes!Jokes aside, whatever the due date, we ALL must eventually pay taxes. And it's no joke that taxes for freelancers and creative business owners are often more complicated.
Last year Amy Northard, CPA, joined Mediavine's Senior Director of Marketing Jenny Guy on Teal Talk to walk us through taxes as a content creator, and how to start off the new year on the right foot. You don't want to miss it!
Helpful Resources
The Accountants for CreativesAmy's Youtube"How Do I Reach a Real Person at the IRS?" ArticleAmy's Instagram
https://www.youtube.com/watch?v=o-j7YtM9XvA
Transcript
[MUSIC PLAYING] JENNY GUY: So that's a great answer. But I have gotten word from my team that we just showed up on live. I don't know why it took five minutes for us to get going, but we are just now going. So we were having a fun private conversation just about a minute ago.
Guys if you are just-- you're not just joining us. We've been here. But we just got live. So that was a fun thing that just happened that has never happened before.
I am here with Amy Northard. She is a partner at Amy Northard CPA, the Accountants For Creatives. And she was just explaining how she works with bloggers. We're here to talk about all things taxes. The question I ask you guys to post on if you're here with us in the comments is, have you already done your 2019 taxes yet? Or are you more or are they wait till the last minute kind of person?
And Amy was explaining what it means to be an accountant for creatives. And can you just go a little bit more over about how you do work with bloggers? And some of the specific things that, questions that they bring to you?
AMY NORTHARD: Yeah. So we work with bloggers virtually, bloggers all over the US. And we do it through video calls, phone calls, emails, those sorts of things. But we work with them to work on things like cash flow, savings for taxes, saving on taxes-- not only being prepared for taxes, but also how can we reduce that, how much you're paying on your income. So we try to help in all aspects of things related to taxes, bookkeeping, those sorts of things. Because you never want to get to the end of the year without knowing or having an idea. Otherwise, it can be really stressful. So helping them throughout the year, instead of just being that one-- the account that you just talk to once right around April. Prepare people a little bit.
JENNY GUY: OK. So we just got a comment from Melissa Greeley Olivieri, I just want to make sure I'm saying it right. She says, no, she has not done her taxes yet. She's in Canada. And this is her first year doing them as a blogger. She's terrified. And she doesn't even know where to start.
So we'll get to you in just a minute. But let me start out with this question that might kind of address everyone broadly. Since we're all creatives, pretty much everyone that's watching is a creative in one sense or another, most website owners of their own. Could you tell us any common struggles or mistakes that you see content creators making regularly with their taxes or just general accounting.
AMY NORTHARD: I think, two big ones. One is not worrying about your bookkeeping throughout the year, and just saving that for once the year wraps up. And the reason I think that's a big mistake is, like I just mentioned, you want to throughout the year what you can expect for taxes.
So forcing yourself. Getting in a good habit of maybe once a month, or at a minimum once a quarter, sitting down giving yourself a chunk of time to get that taken care of. And just kind of like make that the day. You act like you are your business's SEO or CFO. And spend time really treating it like a business. Even if you consider your blog a hobby, treat it like a business. Because the more you treat it like a business, the more you could potentially bring in through that venue.
Going Full-Time With Your Blog with Alison Gary | Mediavine On Air Episode 37
Season 2 · Episode 37
Thursday, January 13, 2022 • Duration 49:31
A new year means new beginnings. Today's On Air episode is all about that.Alison Gary worked for a long time in corporate America - a decade to be exact - before she went full-time with her blog, Wardrobe Oxygen.
Often we talk about what it takes to maintain your business as a content creator, but what about the most important decision? The decision to go full-time?In today's episode you'll learn how Alison made this decision and all the work that led up to it. You'll hear how she taught herself from the ground up, the conversations she had with her husband that helped her make the jump, and what she learned along the way.You don't want to miss it!
Helpful Resources
Wardrobe OxygenAbout AlisonAlison's InstagramAlison's Interview with us!
https://www.youtube.com/watch?v=69QTElDz7Us
Transcript
[MUSIC PLAYING] JENNY GUY: Hello, everybody. Welcome, welcome, welcome. It is Thursday, February 7. This is Teal Talk. I am Media Minds Marketing Manager Jenny Guy, and we are so excited to be back with you for another Thursday installment of our series.
I am thrilled to be introducing you to Alison Gary. She is my guest this week. She is the owner and founder of the blog Wardrobe Oxygen. She is an essential resource for any woman who is wanting to up their wardrobe game and get themselves to the next level without spending an arm and a leg. Alison, thank you so much for being here.
ALISON GARY: Thank you for having me. I'm excited to be here.
JENNY GUY: We're so thrilled to have you. And, of course, you look fabulous. Naturally, I knew that I was going to have to up my game a little bit. I'm wearing a flannel shirt, but I thought that I would need to up my game a bit, do some makeup. I knew you'd look wonderful, so you look fabulous.
So Alison, tell us a little bit about your journey. Tell us a little bit about your site. Talk to us about your audience and how you've evolved. You told me a little bit before the broadcast about how you went from where you began to here.
ALISON GARY: Well, I had a desk job, and this was in 2005. And I was hired for a specific contract, and the contract hadn't been signed yet. So my new boss was like, just look busy until we get the contract. And I had seen something on Dateline or 60 Minutes or something about blogging, because it was the hot new thing. And I was like, oh, that'll make me look busy at work.
And I had several years under my belt working in apparel as a personal shopper, as a visual merchandiser, and so I decided to write about what I knew really well. and it started getting traction, and I started getting followers, and it kind of grew from there.
And now, it has been, yeah, since 2005. So we're going on my 14th year with Wardrobe Oxygen. And now, it's really kind of evolved as I've evolved over the years, and it's real-life fashion advice for grown women. So it's ways to live a stylish life regardless of your budget for every body size, every shape, every age, every lifestyle , and every personal style.
JENNY GUY: That's an awesome empowering mission statement for a blog. I love to hear that. I'm so glad that you're here with us. And so the reason why, other than the fact that you're wonderful, that we have you on this broadcast today is to talk about going full-time with your blog, which is something you just very recently did.
You're telling me-- so I know that there are a lot of people out there who want to hear how this happened, why this happened, when they're ready to do it. And I know it's got to be a personal decision for each person. So tell us, I know that you said that you originally had multiple blogs, correct, and you combined them.
ALISON GARY: That's right. I started way in the beginning with what is Wardrobe Oxygen now and a personal blog, and got rid of the personal blog when the other blog started gaining traction. Then I went with another outfit of the day blog. And then when I had my daughter,
Google for Content Creators with Paul Bakaus | Mediavine On Air Episode 36
Season 2 · Episode 36
Thursday, January 6, 2022 • Duration 55:49
What's better than an ugly holiday sweater party?
A whole lot of education for content creators — while wearing ugly holiday sweaters.
Back on Teal Talk in 2021, we closed the year with a bang, prizes and an extremely good sport: Google's Head of Creator Relations, Paul Bakaus.
He joined Senior Director of Marketing Jenny Guy to discuss everything from Web Stories, resources for content creators, how creators can sustain their career and much, much more.
You don't want to miss it!
Helpful Resources
Facebook Live HandoutGoogle for CreatorsEnglish Google Office Hours with PaulGoogle Web Stories: What You Need to KnowGoogle for Creators Twitter
https://youtu.be/U4D4whh43cQ
Transcript
[MUSIC PLAYING] JENNY GUY: Hello, everyone. Welcome to Teal Talk, and happy holidays to one and all. Welcome, welcome, welcome. Believe it or not, we've reached our final episode of 2021, and I have been fortunate enough to be with you for every single one of them. I'm your host for this magical hour, Mediavine's Jenny Guy. And today we've got ugly sweaters, although in the case of my guest, I wouldn't call it ugly so much is just fascinating and amazing. But more on that later. We have great prizes, and we have another incredible guest that is generously sharing their wealth of essential knowledge for content creators.
And speaking of a wealth of essential knowledge for content creators, have you heard of Google? Maybe. Possibly, once or twice in your life. They have a plethora of resources for us that, frankly, it can be tough to know where to begin, where to jump in, where to tackle all of it. Not to worry, though. That is where my next guest comes in. Please welcome Paul Bakaus to Teal Talk. Paul, thank you for coming.
PAUL BAKAUS: Thank you for having me.
JENNY GUY: All right. I'm going to not be mesmerized by your sweater and I'm going to read your very impressive bio. One moment, please. Paul Bakaus is an entrepreneur, creator, advocate, developer, and product manager. As the head of Creator Relations at Google, he and his team are helping content creators, designers, developers, and decision makers to create better, faster, more immersive and more convincing digital content. I think we all want that.
Prior to joining Google he created jQuery UI, the world's most popular tool to build user interfaces on the web, and the Aves engine, the first interactive HTML5 game engine later acquired by Zynga. That is quite impressive. Again, Paul, welcome. Thank you for coming to Tealk Talk. We're so glad to have you.
PAUL BAKAUS: Yeah, thank you for having me. It's great to be here.
JENNY GUY: We're so excited to talk about all the different things. I'm going to get through a couple of announcements. Also one of our audience members just asked if it was a teepee on my head. It is not. It's like a stocking hat, but it's like a rigid stocking hat. So I don't know. There's a lot of movement happening there. OK, so reminder, audience. You guys submitted so many questions in advance for Paul that we are not going to be taking questions live. We have a lot to talk about. But if you do have questions for Paul, keep posting them and we can maybe entice him back for another episode.
PAUL BAKAUS: Yeah.
JENNY GUY: So we're just saying that--
PAUL BAKAUS: I'll try my best.
JENNY GUY: Thank you, Paul. We appreciate it. OK, and everyone else keep your eyes on the screen for chances to win prizes during the episode today. But without any further ado, let us get into it. Google. As you-- I saw you nodding when I was talking about this in the intro, Paul. You have an incredible vast array of resources for content creators. And as we said-- as I said in the intro, it can be overwhelming. Where would you recommend we get started?
PAUL BAKAUS: Yeah, I guess we-- in some ways, we made it more overwhelming, because we added another one. But to be honest, I would say the content-- the reasons that we hav...
Engineering the Year You Deserve with Siobhan Sudberry | Mediavine On Air Episode 35
Season 1 · Episode 35
Thursday, December 16, 2021 • Duration 54:13
This year is coming to a close and so is Mediavine On Air Season 1.
2022 is upon us, so how do we make the upcoming year for ourselves, regardless of what's going on?
On Mediavine On Air Episode 35, we're listening in to Siobhan Sudberry from the BeFree Project. Last year on Teal Talk she joined Senior Director of Marketing Jenny Guy in a conversation on creating a road map for finding fulfillment in life.
This episode is full of great lessons, including learning how to take a personal inventory, create a balanced life through friends who hold you accountable, positive affirmations, setting SMART goals and more. Don't miss it!
Helpful Resources
BeFree ProjectBeFree Project Podcast107.3 The Wave's Interview with SiobhanJoin the BeFree Inner Circle!Don Miguel Ruiz - The Four AgreementsGirl Be Free Affirmation Card Deck Free Your Mind Journal
https://www.youtube.com/watch?v=R2pPEyG_4fo
Transcript
[MUSIC PLAYING] JENNY GUY: Hello, friends, Happy 2021, question mark. It is the first episode of Teal Talk in a brand new year, which feels eerily like last year and wearing a dumb disguise to me. Is anyone else having that feeling?
I'm Jenny Guy, Director of Marketing for Mediavine, and the host of Teal Talk, the show about the business of content creation. I have the amazing opportunity to bring in experts from across the field and make them talk to me about ways to make content even better and more easily, plus earn more money while doing that, to boot. So what's not to love?
And it has, as we said, been a month-- about a month since our last episode. And in that time, we've had the holidays, and a new year, and more world insanity, and more cheese consumption than any of us wanted or needed. So I'm not sure where we all are, how you guys feel, but my new year fresh start needs a fresh start.
So like it's like the vacation you need after you go to Disney. Anyone else experience that? So I'm calling for a do-over. And I would love for those who are with me to say, aye, in the comments, or say whatever you want in the comments. Just say hi to us.
And luckily, my guest today is the perfect person to help us hit the reset button on this year and get us headed in a healthy direction. Siobhan Sudberry, welcome to Teal Talk for the first time. I'm going to read some really impressive things about you before we get down to business, if that's OK.
SIOBHAN SUDBERRY: Thank you so much for that. I mean, this is amazing. So thank you.
JENNY GUY: We're so excited to have you here. Siobhan Sudberry is a Community Cultivator Founder of the BeFree Project and host of the BeFree podcast. She teaches women how to get unstuck, gain clarity, and cultivate the life they desire on their terms.
She's passionate about empowering women and encouraging them to show up for themselves and take action in their life. She hosts in-person and virtual events called the BeFree Meetup, and has an exclusive online community called the BeFree Inner Circle where women find their forever friends and get accountability doing their personal growth work. Welcome to Teal Talk.
SIOBHAN SUDBERRY: Thank you. Thank you. Hello, everyone. I'm so, so, so excited to be here and to have this conversation at the top of the year. So thank you for having me.
JENNY GUY: We are so excited, and I am calling this a do-over. I wanted to ask our audience before I ask you our first question. Do you guys do New Year's resolutions, anyone out there?
And if so, how long have they lasted for you this year? And do you-- could you use a little bit of a do-over for you? That's the first question for you. And I'm going to talk to Siobhan.
So tell us more about your journey and the BeFree Project. I think it's one of the coolest things I've ever heard is that your job is to inspire people for a living, which is amazing. So please tell us how that all came about.
SIOBHAN SUDBERRY: Yeah.
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