#MediaSnack – Details, episodes & analysis

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#MediaSnack

ID Comms

Business

Education

Frequency: 1 episode/1d. Total Eps: 292

Welcome to MediaSnack, the show that helps the world's leading marketers #GetGoodAtMedia We make shows for marketing leaders who want to win! If you’re looking to sharpen your performance, stay ahead of the competition, and deliver real results, you’re in the right place. Media is constantly evolving, and success belongs to those who can adapt. Every episode, hosts Tom Denford and David Indo deliver actionable insights and proven strategies to help you outpace the competition, navigate industry changes, and drive measurable results in media and advertising. We also welcome industry winners to share their secrets to success, giving you an edge in your own journey. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms the award-winning global media advisory and analytics firm, helping ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com

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https://www.youtube.com/hashtag/mediasnack
127 shares
https://www.youtube.com/hashtag/mediaforgrowth
18 shares
https://www.youtube.com/hashtag/mediasnackmeets
12 shares

https://www.linkedin.com/company/id-comms/
34 shares
https://www.linkedin.com/feed/hashtag/?keywords=mediasnack&amp
8 shares
https://www.linkedin.com/company/id-comms
5 shares

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Score global : 43%

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Inside WPP Open & The Agency 'Red Ocean'

Sunday, March 8, 2026 • Duration 30:44

Welcome back to #MediaSnack LIVE with Tom Denford and David Indo. This week we are unpacking the ultimate battle for agency survival and the tech platforms claiming to save the day. Tom Denford dives into the agency 'Red Ocean'. With media agencies locked in a brutal fight for market share, what are the direct implications for CMOs and Procurement Directors negotiating fees today? David Indo reveals his insider review of 'WPP Open'. Is holding company tech delivering a true competitive advantage for brands, or is it just a retention tool? We separate the pragmatic reality from the sales pitch.

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Navigating the Agency 'Red Ocean' & Review of WPP Open

Saturday, March 7, 2026 • Duration 30:21

In this episode of #MediaSnack, Tom Denford and David Indo delve into the shifting landscape of media agencies, focusing on the transformation of major holding companies like WPP, Omnicom, and Publicis. They explore how these agencies are evolving from service-based models to sales-driven entities, impacting their relationships with marketers. David Indo provides an insider look into WPP's innovative technology platform, WPP Open, highlighting its potential efficiencies and challenges. The discussion also offers practical advice for marketers on navigating this evolving ecosystem while maintaining competitive advantage. What you will learn in this episode: - The transformation of media agencies from service to sales models. - Insights into WPP's new technology platform, WPP Open. - Challenges and opportunities in agency-client relationships. - Practical advice for marketers to maintain a competitive edge. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms, the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com.

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#MediaSnack MEETS: DJ Perera, Chief Media Officer at the Ad Council

Friday, February 27, 2026 • Duration 08:40

In this episode of #MediaSnack Meets, Tom Denford sits down with DJ Perera, Chief Media Officer at the Ad Council, the nonprofit behind some of the most iconic social impact campaigns in the U.S. With a background in both agency and corporate media, DJ brings a unique perspective to what it takes to build high-impact, message-driven campaigns in today’s evolving media environment. She shares insights on navigating the shift from commercial to purpose-driven media, how to drive results with donated inventory, and what media leaders can learn from the nonprofit world. DJ also reflects on the launch of Love Your Mind World—an innovative mental health campaign on Roblox—and offers thoughtful advice on leadership, change, and finding joy in the work.

00:00 - DJ’s Role at the Ad Council

02:14 - Career Highlights and Big Wins

03:55 - Challenges in the Media Industry

05:23 - Leadership and Career Advice

06:46 - Outside the Office

07:32 - Looking Ahead

#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.

You can find DJ Perera on LinkedIn: https://www.linkedin.com/in/djperera

Learn more about the Ad Council: https://www.adcouncil.org/

Want to stay ahead in media? Visit https://www.idcomms.com/

Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/

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#MediaSnack WINNERS: Terence “Terry” Kawaja, Founder and CEO of LUMA Partners

Friday, February 27, 2026 • Duration 31:25

In this episode of #MediaSnack Winners, Tom Denford sits down with Terence “Terry” Kawaja, Founder & CEO of LUMA Partners, the digital media M&A advisory firm famous for the LUMAscape. With over $300 billion in deal experience, Terry shares how he built a category-defining business at the intersection of media, marketing, and technology—offering strategic advice with a blend of deep industry insight and sharp humor.

They explore the three-tier landscape of AI adoption, the return of M&A activity after a three-year trough, and what separates successful companies from the pretenders. Terry also shares why psychology matters more than finance in dealmaking, how to spot real innovation in a sea of hype, and why America’s “innovation flywheel” is its biggest comparative advantage.

#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.

Find Terry Kawaja on LinkedIn: https://www.linkedin.com/in/terencekawaja/

Learn more about LUMA Partners: https://www.lumapartners.com/

Want to stay ahead in media? Visit https://www.idcomms.com

Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/

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THE DOOM AND GLOOM EPISODE: #MediaSnack Ep. 71

Friday, February 27, 2026 • Duration 03:14

#MediaSnack Ep. 71: The DOOM And GLOOM Episode by ID Comms

#MediaSnack MEETS: Anthony Martinez, SVP Media and Growth Marketing, Serta Simmons Bedding

Friday, February 27, 2026 • Duration 16:12

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Anthony Martinez, SVP of Media and Growth Marketing at Serta Simmons Bedding.

Find out:
- What is Anthony's role at Serta Simmons and what is he most proud of professionally?
- What does he see are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus Anthony's best industry leadership tips and more!

You can find Anthony here: linkedin.com/in/anthonypmartinez/

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#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.

Marketer?
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

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BLUSTER WARS?: TRUMP vs GOTLIEB: #MediaSnack Ep. 51

Friday, February 27, 2026 • Duration 12:29

On this week's #MediaSnack we start with a consideration of the impact of Donald Trump's election this week as President-elect of the USA. Our friend Brian Wieser, senior analyst from Pivotal Research Group was the first off the block with his thoughts on how the global advertising industry could be affected. Brian posted his analyst perspectives at 3am NY time as the election result was just becoming clear - which means he'd devoted his evening to shaping thoughts, well done Brian. His main observations were based on the economic, political and regulatory uncertainty, but also covered the impact of potential immigration restrictions especially for multi-national media companies such as media agency networks and ad platforms such as Google and Facebook. He also acknowledged the important role that Twitter plays in these type of global events, although they perhaps weren’t able to commercialise it fully yet.We note the learnings that will surely come from Donald Trump’s unexpected triumph, notably with far less of a campaign war chest compared to the well-funded Hilary Clinton. A Bloomberg Politics report estimates Hilary’s funding exceeded $1bn whilst Trump managed a mere $512m - yet Trump dominated media coverage by a vast margin. Whether by accident or design Trump managed to leverage not just social media power (as Obama had done to huge success in 2012) but dominated mainstream media with his provocative narrative. Estimates are that Donald Trump generated over $2bn value of earned media in his race for POTUS.Continuing the Trump theme, we refer to a piece written by Dominic Mills for Mediatel which made a parallel between Donald Trump’s “blusterous” style (in an attempt to avoid addressing difficult subjects) and comments made by GroupM Global Chairman Irwin Gotlieb at a recent conference in New York. At the Video Everywhere Summit on 28th October Irwin Gotlieb was asked about the media transparency reporting published this year by the Association of National Advertisers (ANA). The ANA Media Transparency report highlighted a rift between advertiser and media agency and pushed trust between the two to new lows. But rather than try to bring parties together, which is what Irwin had called for back in 2015 and which Tom reported on from the ANA’s Advertising Financial Management Conference in Florida, he instead took the opportunity of his platform to further undermine the credibility of the ANA’s initiative. “I’m going to be really harsh,” Gotlieb said candidly. “The entire effort was a biz-dev effort. … The ANA allowed themselves to be part of a third-party’s business development.”Irwin is typically very careful with his words and would not have said such inflammatory things on a public stage in naivety. This was an intentional act designed to further undermine the credibility of a report designed for and funded by America’s largest advertisers, to benefit them. Dominic Mill’s comparison to Trump is not just timely, it's accurate. Brian Jacobs also wrote excellently about this on his recent Cog Blog, link below. Finally, we bring news that Toyota, the car manufacturer who you will remember was recently at the centre of a dramatic over-billing scandal by their Japanese agency Dentsu, have (in unrelated matters) shifted their entire $300m media and creative business away from Publicis Groups agencies and into WPP without a pitch. The comments from Toyota suggest a client with a clarity of vision to create a blueprint for agency resources, as we’ve spoken many times about on #MediaSnack previously.

Marla Skiko, US & Global Head of Media, Ford Motor Company: ANA Media Transparency Report 5 years on

Friday, February 27, 2026 • Duration 05:23

ID Comms talks to Marla Skiko, Global Head of Media at Ford Motor Company, about the ANA’s Media Transparency report and its lasting impact.

The report helped underpin a process that the company had already begun, reviewing its relationships with agency partners and the level of transparency it wanted, says Marla.

“The transparency report really just gave us some more things to think about. There were some more talking points. It was just more information and background that helped inform conversations that were already right underway,” she says.

Marla, who was working at Publicis Media when the report was originally published and joined Ford in January 2020, says there were issues for Ford around standards, brand safety and metrics that all needed roadmaps for internal and partner use to ensure nothing was left to chance.

“We also changed the makeup of some of we, we thought about, you know, who do we need to have internally so that we have accountability on ourselves. Do we have the right people in the right roles who have the right understanding of how data and technology work and how that's associated with our media spending so that we can then partner with our agencies. It should be, you know, equal on both sides,” she says.

And, she adds, it’s a collaborative process. “The ANA has been really helpful in that and bringing marketers together so that we can benchmark off each other. We can compare notes and as we define what this should be, we then have more of a holistic nature of looking at this. You don't just see it from your angle, but you hear what other people are talking about,” she says.

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WHY YOU CANNOT IGNORE THE ANA: #MediaSnack Ep. 49

Friday, February 27, 2026 • Duration 13:39

On this week’s #MediaSnack Tom and David look at some new research suggesting that half of US advertisers are not engaging with their media agency over the findings of the ANA’s Media Transparency report, even though it is nearly 5 months since it was published. This seems to reflect the different stages of reaction that ID Comms has experienced from a wide spectrum of advertisers; some took immediate action back, some are still considering the best course of action and some are seemingly unaware or unconcerned by the ANA's report.The typical response (largely correctly in our view) is that advertisers should have scrutinized their own circumstances by looking at their existing media agency contracts and we helped them quickly establish the level of protection or exposure they face in the areas of “non-transparent practices” detailed by the ANA report. Once we have helped the advertiser establish a point of view of their current situation, then they need to make plans to correct or improve the contract. It is very easy to update contract terms, far harder to actually implement a contract which wholly protects your interests, especially in a complex market like the global media landscape. This is taking time for some advertisers, some are electing to review their contracts as part of a larger tendering process, consider that their scope of work for an agency, their preferred payment model, their media mix, their resource needs may have all changed in the 3 or 4 years since they last pitched. Not to mention the rapid change of the media landscape each year.As a result, we are anticipating a busy 2017 pitch market as many advertisers, kicked into action following the ANA Transparency Report have spent some months reviewing contracts, conducting audits where they can and now shaping plans for their future media agency needs. It still seems possible that some advertisers might elect to pursue legal routes against their media agencies, there are still faint rumblings of an SEC investigation which won't go away just yet and that’s going to keep the US media industry on its toes for the foreseeable months.We anticipate very few advertisers would take this ‘nuclear’ option, fearing that it would actually create larger problems than it might resolve and cause a massive distraction from business as usual (which incumbent agency is going to maintain passion for a client who is publicly suing them for claw-back of millions of dollars?). It presents a huge risk for advertisers considering legal routes. Alternatively, we expect the majority of advertisers will want to re-design and re-engineer their relationship with the media agency. This has to be driven by a clear vision and a common ambition. It is the only sensible route to re-build the missing trust in the industry and set a path for a more productive and transparent and accountable media industry for the future.We are helping brands define this future and we are designing ways for marketers to get back around the table with their agency leadership to design for trust. It won't happen without engineering, it won't happen by accident - the most ambitious brands know they have to make this happen.

#MediaSnack Meets: Hermann Hassenstein, Senior Head of Marketing Operations, Puma

Friday, February 27, 2026 • Duration 15:42

My guest for this episode is Hermann Hassenstein, Senior Head of Marketing Operations at Puma.

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

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#MediaSnack – Details, episodes & analysis

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#MediaSnack – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

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Other99+

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Publication history

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LinkedIn35