Dive into the complete episode list for #MediaSnack. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
#MediaSnack WINNERS: Gordana Buccisano – Global Brand Comms Strategy Director at Reckitt
23 Dec 2025
00:25:36
On this episode of #MediaSnack WINNERS, Tom Denford sits down with Gordana Buccisano, Global Brand Comms Strategy Director at Reckitt, to explore how brands can stay meaningfully connected to consumers amid rising complexity. A seasoned strategist with decades of experience across agencies, platforms, and now the brand side, Gordana shares why comms planning deserves a seat at the center of marketing—and why more brands should own their strategy internally rather than outsourcing it entirely.
They discuss the evolving role of brand communication in a fragmented media landscape, the importance of bringing consumer voices inside the business, and how internal comms leadership can unlock more effective collaboration with external partners. Gordana also shares her candid thoughts on mentorship, resilience, and why embracing discomfort is essential for growth—especially for women navigating leadership in marketing.
In this special edition of #MediaSnack, Tom Denford and David Indo break down the most significant shifts in the global media and marketing industry from 2025. From blockbuster mergers and AI disruption to mass layoffs and murky data breaches, this has been a year of consolidation, chaos, and recalibration. Using the letters of “MediaSnack,” they recap the 10 biggest themes every CMO and media leader should be tracking as we head into 2026. Plus, they name their Media Person of the Year — the industry figure who had the most structural impact on media this year.
This is your essential summary of the year in media, packed with perspective, insight, and guidance for marketers navigating what comes next.
In this episode, you’ll hear:
Why consolidation was the biggest story of the year — and how the Omnicom-IPG mega-merger is changing everything
How AI moved from hype to operating system, and why marketers are right to ask: “Where’s the value?”
The morale and trust crisis triggered by agency layoffs and the Dentsu data breach
Why CMOs are demanding tighter control and outcome-based transparency from their partners
The rise of retail media and the hidden cost of chasing "cheap reach" in a slop-filled content landscape
Plus: The MediaSnack Person of the Year — a bold, controversial choice.
#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.
#MediaSnack WINNERS: Fredrik Borestrom – World President & Chair at IAA Global
19 Nov 2025
00:21:52
In this episode of #MediaSnack WINNERS, Tom Denford is joined by Fredrik Borestrom, President of the International Advertising Association (IAA) and a trusted voice in the global media and marketing community. With over 25 years of leadership experience, Fredrik brings a sharp, international perspective on the future of marketing.
Tom and Fredrik explore what the rest of the world can learn from Nordic markets — some of the most tech-forward and transparent media landscapes anywhere. They also dig into the gaps in measurement and why trust in the agency model is eroding. Fredrik shares his vision for developing the next generation of industry leaders and why local insights still matter more than ever, even in an AI-driven, global marketplace.
Red Ocean Update: AI Power Plays, Data Breaches & the Agency Final Four
05 Nov 2025
00:33:59
The media agency landscape has entered a true Red Ocean moment — consolidation, chaos, and disruption everywhere you look. The Omnicom–IPG merger is approaching the finish line, Dentsu is dealing with a damaging cyber breach, Publicis is surging ahead thanks to aggressive AI investment, and WPP just bet $400M on Google to catch up. The stakes have never been higher for marketers deciding who to trust with their media, their data, and their future.
In this episode of #MediaSnack, Tom and David break down the latest power shifts — from agency M&A to the AI arms race — and explain what this means for brands. They outline how advertisers can protect themselves from data-security risks, avoid being collateral damage during massive agency restructures, and ensure that AI and technology actually drive growth instead of adding complexity.
Most importantly, they reveal the critical clauses every marketer needs in their agency contracts to safeguard first-party data and limit legal liability. If your agency touches your data, you need this episode.
Timestamps
00:00 – Red Ocean chaos: mergers, breaches, disruption 04:12 – Omnicom + IPG: what happens on Day 1 10:28 – Dentsu’s data breach and the legal + brand risks 15:50 – Publicis surges ahead by betting early on AI 19:40 – WPP partners with Google — smart move or risky dependency? 24:55 – What marketers MUST do now: data liability, AI value, tech-debt risk
#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.
#MediaSnack WINNERS: Greg Stuart - CEO at MMA Gobal
22 Oct 2025
00:28:57
In this episode of #MediaSnack WINNERS, Tom Denford is joined by Greg Stuart, CEO of MMA Global and one of the most influential figures in modern marketing. Greg has led two of the industry’s biggest trade association turnarounds—the IAB and now MMA—growing revenues, expanding global influence, and reshaping how CMOs and marketers elevate their impact.
They explore the legacy-shaping initiatives Greg has spearheaded, from co-founding multi-touch attribution to writing the digital viewability standard, and why he believes marketers are still “destroying value at epic proportions” by executing media strategies poorly. Greg also opens up about the challenges facing CMOs today, the opportunities in AI, and why learning and applying new technologies is now the ultimate career differentiator.
The Love Boat Episode: Inside the Breakup and Hookups of Major Agencies
08 Oct 2025
00:30:11
With Dentsu exploring a sale of its international business and Horizon teaming up with Havas in a new joint venture, the industry faces a pivotal moment. Job cuts, private equity interest, and consolidation are reshaping the second tier of holding companies — raising urgent questions for advertisers about stability, talent, and future-proof operating models.
In this episode of #MediaSnack, Tom and David unpack what these moves signal for the future of the agency landscape. They explore why Dentsu’s divestment could open the door to radical new ownership models, what the Horizon–Havas partnership really means, and how advertisers can cut through AI “noise” to focus on the decisions that matter most. Plus, they share practical steps for brands to ask sharper questions, renegotiate smarter terms, and adapt to the shifting market.
Timestamps 00:00 – Welcome to the “Love Boat”: breakups & hookups 03:12 – Dentsu explores a sale of its international business 09:45 – Who might buy Dentsu? Private equity, consulting, or rivals 15:08 – Horizon + Havas join forces: strategy or survival? 21:50 – The new two-tier market and Red Ocean disruption 27:35 – Advice for advertisers: operating models, tough questions & cutting AI noise
#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.
Cindy Rose has officially stepped in as WPP’s new CEO at a pivotal moment for the world’s largest marketing services group. With the company’s share price down 50% since last year, mounting debt, and talent challenges, the stakes couldn’t be higher. But with her tech-driven background at Microsoft, Disney, and Virgin, Cindy brings fresh operational expertise — and potentially a bold blueprint to reinvent WPP’s future.
In this episode of #MediaSnack, Tom and David unpack what Cindy’s leadership could mean for advertisers, agencies, and the broader media landscape. They explore whether WPP can transform into a more agile, AI-powered powerhouse — or if this is a setup for a future acquisition. Plus, they share actionable advice for brands on how to renegotiate agency terms and future-proof their operating models in this shifting environment.
Timestamps 00:00 – Cindy Rose takes the helm at WPP 04:10 – Why WPP is vulnerable — and undervalued 09:32 – Can Cindy drive real transformation? 15:05 – Breaking silos and rebuilding talent 20:48 – What advertisers must do right now
#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.
#MediaSnack WINNERS: Sorin Patilinet - Global Marketing Effectiveness Executive at PEPSICO
03 Sep 2025
00:18:57
In this episode of MediaSnack WINNERS, Tom Denford sits down with Sorin Patilinet, PepsiCo’s Global Marketing Effectiveness Lead and author of Marketing Effectiveness: Applying Marketing Science for Brand Growth. Sorin shares his mission to elevate marketing's role in the boardroom by challenging narrow definitions of effectiveness and showing how real impact extends far beyond media ROI. Drawing on his 20-year career at Mars and now PepsiCo, he explains how brands can build stronger marketing organizations through rigorous measurement, cross-functional alignment, and analytical confidence—not just creativity.
They discuss the current state of marketing effectiveness, how AI is shaping analytics, and why understanding consumers matters more than obsessing over CPMs. Sorin also reflects on his legacy at Mars, the need for advertiser voices in industry discourse, and offers advice for future marketing leaders.
Get Sorin’s Book: Marketing Effectiveness: Applying Marketing Science for Brand Growth https://www.amazon.com/Marketing-Effectiveness-Applying-Science-Growth/dp/1398621056
#MediaSnack WINNERS: Terence “Terry” Kawaja, Founder and CEO of LUMA Partners
20 Aug 2025
00:31:25
In this episode of #MediaSnack Winners, Tom Denford sits down with Terence “Terry” Kawaja, Founder & CEO of LUMA Partners, the digital media M&A advisory firm famous for the LUMAscape. With over $300 billion in deal experience, Terry shares how he built a category-defining business at the intersection of media, marketing, and technology—offering strategic advice with a blend of deep industry insight and sharp humor.
They explore the three-tier landscape of AI adoption, the return of M&A activity after a three-year trough, and what separates successful companies from the pretenders. Terry also shares why psychology matters more than finance in dealmaking, how to spot real innovation in a sea of hype, and why America’s “innovation flywheel” is its biggest comparative advantage.
#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.
Find Terry Kawaja on LinkedIn:https://www.linkedin.com/in/terencekawaja/
Red Ocean Reality: The Future of Agency Holding Companies
06 Aug 2025
00:30:42
Tom and David map the future of the global media agency landscape, asking a provocative question: who will survive the coming consolidation? With Omnicom poised to acquire IPG and Accenture lurking in the shadows, the industry is entering what they call a “red ocean”—an era of brutal competition, strategic mergers, and existential decisions.
In this special episode of MediaSnack, they dissect the business models of the Big Three (Omnicom, WPP, Publicis), challenge the strategic positioning of smaller players like Stagwell and Havas, and predict whether Accenture might make a bold acquisition play that reshapes the category entirely. From platform power plays to exclusive content deals with brands like NFL and Netflix, Tom and David make sharp predictions for the next 12 months—and the next five years.
In this conversation, you’ll hear:
What the Omnicom–IPG deal signals about agency consolidation
Why WPP may be undervalued—and a prime target
How principal-based buying is reshaping agency business models
What smaller holding companies must do to survive
Why Accenture could emerge as a fourth force—and redefine transparency
With the sharks circling, marketers and procurement leaders need to rethink how they plan and buy media—and who they trust to do it.
Subscribe and follow MediaSnack on YouTube and your favorite podcast platform
#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.
Cindy Rose is stepping in as WPP’s new CEO — and with the holding group’s share price at a 16-year low and recent client losses piling up, this isn’t just a leadership change — it’s an inflection point. Tom and David break down what her appointment really signals: a shift toward AI-led operational transformation — and what that means for creativity, agencies, and advertisers alike. Drawing from their inside knowledge of WPP, they explore whether Rose can leapfrog the competition or if this is simply a safe, stabilizing move for a leaking ship. In this episode, you’ll hear:
What Cindy Rose’s hiring really says about WPP’s future
Why “leapfrog time” means moving beyond catch-up strategy
The legacy of Mark Read and where he fell short
What’s at stake for agencies in a red ocean landscape
A candid look at whether creativity will still matter in an AI-led WPP
#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results. Want to stay ahead in media? Visit https://www.idcomms.com
Cannes Lions 2025: Appreciation, Agencies, and AI
02 Jul 2025
00:26:50
Back from the Croisette, Tom shares his first-hand takeaways from Cannes Lions 2025 with David. While the festival had all the usual glamor and platform presence, this year’s true themes came down to three A’s: Appreciation for the power of community, a renewed focus on Agencies and their evolving role, and the real-world applications (and noise) surrounding AI. Together, they unpack what stood out, what fell flat, and what media leaders should really be paying attention to as the second half of the year kicks off.
00:00 – Setting the Stage: Why Cannes Still Matters 03:32 – Appreciation: The Role of Creativity and Craft 07:29 – Agencies: Still Central to Media’s Future 13:48 – AI: From Sizzle to Substance 18:15 – Final Reflections and What Comes Next
#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.
In this special #MediaSnack episode, Tom Denford and David Indo revisit one of their boldest predictions: the WPP 2.0 Playbook. Originally recorded when Mark Read stepped in as CEO, the episode laid out a proposed restructure of WPP’s sprawling agency network. Now, with major changes finally underway—including the retirement of the GroupM brand—Tom and David break down what they got right, where they missed, and what it all means for media leaders today. It’s a rare moment of reflection in an industry that’s always sprinting forward—plus insight into how the same themes now shape the Omnicom-IPG merger and the future of agency holding companies.
The Future of Media Agencies: What Brands Must Know Now
07 May 2025
00:22:20
As the Omnicom-IPG merger continues to reshape the media landscape, Tom Denford and David Indo return with critical insights for advertisers. In this episode of #MediaSnack, they explore how the traditional agency model is shifting from service to sales, and why advertisers need to rethink their media strategies now. They break down how to update contracts, renegotiate for better value, and protect agency relationships in a post-merger world. In the How to Win segment, they reveal how even big brands are losing competitive advantage by relying on outdated media auditing and platform-driven results, and what smart marketers must do to take control, boost outcomes, and future-proof their investments.
00:14 – How Not to Lose
Why media agencies are moving from service to sales What advertisers must renegotiate in 2025 contracts How to protect your brand’s talent and agency relationships
10:05 – How to Win
Why big spenders are seeing small results The three hidden risks hurting media performance How smarter audit strategies can drive real business growth
#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.
Learn more about navigating the Omnicom-IPG Merger: https://www.idcomms.com/omnicom Explore Digital Control and Modern Media Auditing: https://www.idcomms.com/digital-control Winning the Digital Pitch: https://www.idcomms.com/blog/winning-...
Want to stay ahead in media? Visit https://www.idcomms.com/
#MediaSnack Meets: Vinny Rinaldi, VP of Media and Marketing Technology at The Hershey Company
16 Apr 2025
00:14:14
In this episode of #MediaSnack Meets, Tom Denford sits down with Vinny Rinaldi, VP of Media and Marketing Technology at The Hershey Company, where he oversees media planning, buying, martech, and digital innovation across one of the world’s most iconic brand portfolios. Vinny shares what it takes to build a high-performing, forward-thinking media function inside a modern CPG organization—and why success comes down to aligning media strategy with real business goals. They explore the biggest challenges facing marketers today, from the myth of cheap reach to the need for effectiveness-focused measurement. Vinny also reflects on taking the leap from agency to client-side leadership, shares advice on patience and curiosity, and explains why redefining partnerships will be key to the industry's future.
00:30 – Meet Vinny Rinaldi 01:04 – What Vinny Does at Hershey 03:17 – How to Succeed in Modern Media 07:31 – Big Challenges in Media Today 09:49 – Solve Business Problems, Not Media Problems 10:45 – Leadership Advice: Patience and Curiosity 12:10 – Life Outside Media: Hockey Dreams 13:28 – Rethinking Media Partnerships
#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results. You can find Vinny Rinaldi on LinkedIn: https://www.linkedin.com/in/vinny-rinaldi-62953610/ Learn more about The Hershey Company: https://www.thehersheycompany.com
Want to stay ahead in media? Visit https://www.idcomms.com Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms
How to Navigate Media Chaos and Come Out Ahead
02 Apr 2025
00:24:07
As the media industry braces for the impact of the Omnicom-IPG merger, advertisers face a shifting landscape filled with both risk and opportunity. In this episode of #MediaSnack, Tom and David unpack the real implications of the merger—whether you're with Omnicom, IPG, or any other agency group. They introduce a practical four-quadrant framework to help advertisers understand where they stand and what actions to take. Then, in the How to Win segment, they tackle why brands need to shift their thinking from chasing cheap media to prioritizing quality and effectiveness—and how to stress-test your agency relationships and audit practices to make smarter media decisions in 2025 and beyond.
01:04 – How Not to Lose
What the Omnicom-IPG merger means for advertisers of all types
A strategic framework for navigating uncertainty
Why most advertisers should renegotiate—not pitch
12:04 – How to Win
How to avoid the hidden costs of cheap media
Modern media audit strategies that actually work
Why effectiveness—not discount—is the new metric for success
#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.
#MediaSnack MEETS: DJ Perera, Chief Media Officer at the Ad Council
26 Mar 2025
00:08:40
In this episode of #MediaSnack Meets, Tom Denford sits down with DJ Perera, Chief Media Officer at the Ad Council, the nonprofit behind some of the most iconic social impact campaigns in the U.S. With a background in both agency and corporate media, DJ brings a unique perspective to what it takes to build high-impact, message-driven campaigns in today’s evolving media environment. She shares insights on navigating the shift from commercial to purpose-driven media, how to drive results with donated inventory, and what media leaders can learn from the nonprofit world. DJ also reflects on the launch of Love Your Mind World—an innovative mental health campaign on Roblox—and offers thoughtful advice on leadership, change, and finding joy in the work.
00:00 - DJ’s Role at the Ad Council
02:14 - Career Highlights and Big Wins
03:55 - Challenges in the Media Industry
05:23 - Leadership and Career Advice
06:46 - Outside the Office
07:32 - Looking Ahead
#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.
You can find DJ Perera on LinkedIn: https://www.linkedin.com/in/djperera
Learn more about the Ad Council: https://www.adcouncil.org/
Want to stay ahead in media? Visit https://www.idcomms.com/
Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/
Merger, Digital Pitches and More from Mark Ritson
05 Mar 2025
00:43:12
The biggest media deal in a decade is here—Omnicom’s proposed $13 billion acquisition of IPG—and it’s set to reshape the industry. In this episode of #MediaSnack, Tom Denford and David Indo break down what this consolidation means for advertisers, agencies, and media buying power. With exclusive insights from a private meeting with Omnicom and IPG leadership, they unpack the risks, opportunities, and strategies advertisers should consider as the industry braces for change. Plus, in our #MediaSnack Meets segment, marketing legend Mark Ritson shares his no-BS take on why marketers are addicted to change, why it’s hurting them, and what they should do instead.
01:15 - How Not to Lose
-What the Omnicom-IPG merger means for advertisers and media buying power -Key regulatory hurdles and potential industry ripple effects -What non-Omnicom/IPG clients should be doing right now
12:50 - How to Win
-How brands can leverage industry consolidation for better deals -Key negotiation strategies in a competitive agency landscape - Why now is the time to stress-test agency capabilities
20:39 - #MediaSnack Meets: Mark Ritson
- The state of media and advertising today—and why marketers are getting it wrong - The power of consistency and why sticking with what works beats chasing the new - Why too much change is killing marketing effectiveness
#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.
-What the Omnicom-IPG Merger Means for Advertisers: https://www.idcomms.com/blog/what-the-omnicom-ipg-merger-means-for-advertisers -Winning the Digital Pitch https://www.idcomms.com/blog/winning-the-digital-pitch -20 Must-Ask Questions for Digital Media Pitches: https://www.idcomms.com/20-must-ask-questions-for-digital-media-pitches -Mark Ritson Mini MBA: https://mba.marketingweek.com/?cmpid=251_se_go_res_tx_nonbrk&utm_medium=search_paid&creative=718241472628&keyword=ritson%20mini%20mba&matchtype=e&network=g&device=c&gad_source=1&gclid=CjwKCAiAw5W-BhAhEiwApv4goDF1xYqVWC59gfNIqb5OGxwknHUzV3DxlTw8i1zzveKrCWgAXNj3LhoC6e0QAvD_BwE
Want to stay ahead in media? Visit https://www.idcomms.com/ Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/
#MediaSnack Winning: Omnicom, TikTok & How to Renegotiate
06 Feb 2025
00:44:48
#MediaSnack is BACK and better than ever with #MediaSnack WINNING ✨
Tom and David are returning to share the next evolution of our podcast, designed to help you stay ahead, make smarter decisions, and, most importantly, win in media.
Each episode, we'll break it down into three key segments: 👉 How Not to Lose – We break down the Omnicom x IPG merger and what it means for brands and agencies. Plus, we explore the potential US TikTok ban and the steps brands should take to future-proof their businesses. 👉 How to Win – It’s time to talk renegotiation. We share practical tips on how advertisers can get the best outcomes when revisiting their agency contracts. 👉 Who’s Winning in Media? – Tom sits down with Evan Shapiro, the “media cartographer,” for a fascinating conversation on where the industry is heading.
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Links “To Pitch or Not to Pitch”: https://www.idcomms.com/blog/to-pitch-or-not-to-pitch
Follow Evan on LinkedIn: https://www.linkedin.com/in/eshap-media-cartographer/
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Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media.
Don’t forget to leave a review and follow us to stay updated with the latest episodes.
🌐 YouTube: https://www.youtube.com/@mediasnack 🟢 Spotify: https://open.spotify.com/show/7FFN3ME1ZwVAiDhGAMRc66 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223
#MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/
#MediaSnack MEETS: Evan Shapiro, Owner & Media Cartographer of ESHAP
22 Jan 2025
00:14:18
Evan Shapiro, Owner and Media Cartographer at ESHAP, joins Tom this week to unpack his biggest insights, challenges, and advice for media teams in 2025.
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Links: Follow Evan on LinkedIn: https://www.linkedin.com/in/eshap-media-cartographer/
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Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media. Don’t forget to leave a review and follow us to stay updated with the latest episodes. 🌐 YouTube: https://www.youtube.com/@mediasnack 🟢 Spotify: https://open.spotify.com/show/7FFN3ME1ZwVAiDhGAMRc66 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223
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#MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/
The Big Media Review of the Year
19 Dec 2024
00:23:39
MediaSnack’s most anticipated episode is BACK for 2024!
Tom and David review this year’s 10 biggest moments in media and predict what’s to come for brands and agencies in 2025.
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Links
What the Omnicom-IPG Merger Means for Advertisers: https://www.idcomms.com/blog/what-the-omnicom-ipg-merger-means-for-advertisers
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Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media.
Don’t forget to leave a review and follow us to stay updated with the latest episodes.
#MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/
THE POOR STATE OF MEDIA: A Conversation with Mark Ritson
06 Dec 2024
00:26:09
Mark Ritson, Founder of the Marketing Week Mini MBA, joins host Tom Denford to discuss the state of today’s media, including:
- This year’s biggest problems in media and marketing - The media mistakes that are still being made today - Who’s been winning (and NOT winning) in marketing and media - The role of AI in the future of marketing and advertising
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Links #MediaSnack MEETS with Prof. Mark Ritson (2017): https://www.youtube.com/watch?v=2xADmpd3J8U
The Marketing Week Mini MBA: https://mba.marketingweek.com/
Follow Mark Ritson on LinkedIn: https://www.linkedin.com/in/markritson/
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Enjoyed this episode? Make sure to subscribe to #MediaSnack for more media & advertising insights.
Don’t forget to leave a review and follow us to stay updated with the latest episodes.
🌐 YouTube: https://www.youtube.com/@mediasnack 🟢 Spotify: https://open.spotify.com/show/7FFN3ME1ZwVAiDhGAMRc66 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223
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#MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/
#MediaSnack Meets: Christine Guilfoyle, President of SeeHer
11 Jun 2024
00:17:58
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
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My guest for this #MediaSnackMeets episode is Christine Guilfoyle, President of SeeHer
#MediaSnack MEETS: Brad Moranchek, Senior Director of Global Media at Kimberly-Clark
09 Feb 2024
00:20:46
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode is Brad Moranchek, Senior Director of Global Media at Kimberly-Clark
Find out: - What is Brad's experience in the industry? - What he sees are the industry's biggest challenges and how we might address them? - What does he do to unwind and recharge? - Plus best industry leadership tips and more!
#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com
#MediaSnack MEETS: Lauren Hanrahan, CEO of Zenith US
02 Feb 2024
00:16:53
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode is Lauren Hanrahan, US CEO of Zenith.
Listen to find more about: - Lauren's experience in the industry and what is she most proud of professionally - What she sees are the industry's biggest challenges and how we might address them - What does she do to unwind and recharge? - Plus best industry leadership tips and more!
#MediaSnack Meets is an interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com
Episode 237: Unlocking $22B Waste - Kimberly Clark & ANA Join #MediaSnack LIVE!
02 Jan 2024
00:45:37
Navigating Programmatic Media with the ANA’s Programmatic Media Supply Chain Transparency Study
The ANA released its full Programmatic Media Supply Chain Transparency Study and once again, it is full of thorough and detailed research with actionable recommendations for advertisers.
The key headline: “There is some $22 billion in efficiency gains available to the client-side marketer community.”
The report outlines 12 categories with detailed findings and provides recommendations for improvement across all 12. It has been described as a 'playbook for advertisers wanting to understand and improve results in programmatic'.
With all this insight, the challenge for advertisers is not what to do (the report provides plenty of guidance), the challenge is to know where to start.
There’s no obvious 'one size fits all' solution. Where your brand needs to focus will undoubtedly look different from other brands.
At ID Comms, we believe that Brands Deserve Better Media. For more on how we can help your brand get more value from your media investments, visit www.idcomms.com
Marketers want better agency pitches; ones that are value-creation exercises and where everyone joins together in a race to the top.
Agency CEOs take pitching for new clients very seriously. Some might argue its actually what motivates them more than anything else. Most agency leaders are judged by their ability to grow and the best way to do that of course is to win lots of new clients and so they build big teams and apply big resources to do just that.
Agencies make huge investments in winning new clients, involving many hours of management, finance, strategy, buying and support teams. A lot of the (carbon-intensive) business travel has thankfully been cut from the pitch process, but they can still take a lot of people’s time. Usually, the CEO sees this as the cost of the pitch, but its not wasted, as pitches can have a momentum effect in the agency; they bring diverse teams together to solve problems, they build relationships, trust and positivity, no matter what the end result.
Poor feedback leaves agency leaders frustrated and a little embarrassed; they have no words of encouragement for their tired teams, they have no awareness of where they left gaps and they have no idea how to do things differently in the future. This is a failure of a pitch process for everyone.
Better Pitches = Better Partnerships!
On this episode of #MediaSnack LIVE, we explore some key questions around the future of the creative and media agency pitch. Featuring guest speakers from leading trade associations, agency leadership and major advertisers:
Matt Kasindorf -- SVP, Business Intelligence & Insight at the 4A's
We give listeners some tips on improving the pitch experience for all.
At ID Comms, we believe that Brands Deserve Better Media. 📈 Find out more at www.idcomms.com
#MediaSnack MEETS: Brian O'Kelley, CEO and Co-Founder of Scope3
10 Nov 2023
00:14:09
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode is Brian O'Kelley, CEO and Co-Founder of Scope3
Find out: - What is Brian's experience in the industry? - What he sees are the industry's biggest challenges and how we might address them? - What does he do to unwind and recharge? - Plus best industry leadership tips and more!
You can find Brian here: linkedin.com/in/brianokelley
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#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com
#MediaSnack MEETS: Florian Adamski, Global CEO of Omnicom Media Group
27 Oct 2023
00:18:31
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode is Florian Adamski, Global CEO of Omnicom Media Group.
Find out: - What is Florian's experience in the industry? - What he sees are the industry's biggest challenges and how we might address them? - What does he do to unwind and recharge? - Plus best industry leadership tips and more!
#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for listening, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com
#MediaSnack MEETS: Freddie Liversidge, VP of Global Media at HP
19 Oct 2023
00:17:32
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode is Freddie Liversidge, VP of Global Media at HP
Find out: - What is Freddie's experience in the industry? - What he sees are the industry's biggest challenges and how we might address them? - What does he do to unwind and recharge? - Plus best industry leadership tips and more!
#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com
Episode 235: Opening the BLACK BOX of Programmatic - Featuring Kroll
11 Sep 2023
00:43:51
You’ve hopefully already read the facts. Programmatic is still a MESS.
But there are people, companies, behaviors and practices behind all this mess that we have yet to fully understand. Until now…
On this #MediaSnack LIVE we were joined by the expert team from Kroll, the investigative firm that conducted the qualitative parts of the ANA’s study.
In case you missed it, earlier this year The Association of National Advertisers published the 'first look' of their study into the programmatic media supply chain. As part of the study Kroll was tasked with “illuminating, clarifying, and demystifying the U.S-based programmatic media supply chain”
In other words, getting to understand the dominant behaviors and practices that exist behind programmatic today.
In particular, Kroll sought to gain insights into the following key areas: 1️⃣ The flow of dollars from advertiser to publisher 2️⃣ The value exchanged for those dollars at each link in the chain 3️⃣ Whether any nontransparent practices or behaviors exist that have the potential to create unnecessary cost or waste for advertisers
Kroll’s part of the report, ‘ANA Programmatic Media Supply Chain Transparency Study - Qualitative Insights’ has just been released and is available for free download at www.ana.net/kroll
If you care about understanding programmatic and maybe making it better, you won't want to miss this podcast.
Joining me as special guests on this extended edition of #MediaSnack LIVE: Richard Plansky - Regional Managing Director, North America, Forensic Investigations and Intelligence, Kroll Sherine Ebadi - Managing Director, Forensic Investigations & Intelligence, Kroll Kelley Elizabeth Train - Programmatic Consultant and Advisor
We gave listeners some tips on different routes you can take to improve your programmatic performance and reduce waste, tailored to the specific programmatic investment profile that best describes you as an advertiser. Listen in to find out more.
At ID Comms, we believe that Brands Deserve Better Media. 📈 Find out more at www.idcomms.com
Episode 234: What's Next For Programmatic? - Featuring the ANA
31 Jul 2023
00:45:57
The Association of National Advertisers recently published the 'first look' of their study into the programmatic media supply chain.
On this special episode of #MediaSnack LIVE, host Tom Denford welcomes guests Bill Duggan from the ANA and Tom Triscari, one of the architects of the report, to discuss: - Key findings - Reactions from CMOs/ANA Members - Potential impact - Sensible next steps - Need for individual advertiser strategies
We give listeners some tips on different routes you can take to improve your programmatic performance and reduce waste, depending on what type of programmatic advertiser you are.
Recorded on July 28, 2023.
At ID Comms, we believe that Brands Deserve Better Media. Find out more at www.idcomms.com
Episode 233: The In-Housing Special
26 May 2023
00:38:43
Catch the audio from our LIVE discussion with leading industry figures on the current state of in-housing. Find out:
- who is in-housing? - what scope are brands mostly in-housing? - what works well and what has failed? - are marketers satisfied with their in-housing progress? - is it saving money or costing more? - how do you measure the success of an in-house operation?
We also heard insights from ANA exec's Bill Duggan and Greg Wright about the recent report on in-housing by the Association of National Advertisers.
#MediaSnack LIVE is hosted monthly on LinkedIn Audio. We gather the best and brightest from media and advertising to talk about the latest trends and topics, with the goal of working together toward Better Media for Brands We Love.
#MediaSnack MEETS: Nandini Jammi, Co-Founder of Check My Ads Institute
20 Apr 2023
00:18:57
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode is Nandini Jammi, Co-Founder of Check My Ads Institute
Find out: - What is Nandini's experience in the industry and what is she most proud of professionally? - What she sees are the industry's biggest challenges and how we might address them? - What does she do to unwind and recharge? - Plus best industry leadership tips and more!
You can find Nandini here: linkedin.com/in/nandinijammi
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#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com
Episode 232: The #ANAAFM Conference Preview Show
14 Apr 2023
00:31:49
Who's going to #ANAAFM this year?
It is STILL the best #marketing #procurement stage in the world, hosted by the Association of National Advertisers
In this episode of #MedisSnack LIVE, we are giving listeners the 'unofficial' AFM preview.
We’re featuring many of this year's AFM speakers, conference hosts and happy delegates including Conference Host Katherine Freely, the ANA’s Bill Duggan, and many more.
#MediaSnack MEETS: Brian Wieser, Principal, Madison and Wall
21 Mar 2023
00:14:47
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode is Brian Wieser, Principal at Madison and Wall
Find out: - What is Brian's experience in the industry and what is he most proud of professionally? - What he sees are the industry's biggest challenges and how we might address them? - What does he do to unwind and recharge? - Plus his best industry leadership tips and more!
You can find Brian here: linkedin.com/in/brian-wieser-cfa-0a32b5
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#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com
#MediaSnack MEETS: Evan Kory, Executive Director of Global Media, Audible
21 Mar 2023
00:17:39
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode is Evan Kory, Executive Director of Global Media at Audible.
Find out: - What is Evan's role at Audible and what is he most proud of professionally? - What does he see are the industry's biggest challenges and how we might address them? - What does he do to unwind and recharge? - Plus his best industry leadership tips and more!
You can find Evan here: linkedin.com/in/evan-kory-35774a61
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#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com
Episode 231: The Evolving Role of Procurement
20 Mar 2023
00:47:37
Is there anything in marketing more misunderstood than procurement?
Reports and guidelines published recently by WFA and Association of National Advertisers illustrate the evolving and increasingly influential role played by procurement in marketing success.
For this episode of #MediaSnack LIVE, we joined with the industry's leading marketers and procurement experts on LinkedIn Audio to unpack the role of procurement and its blossoming partnership with astute marketing leaders.
Our show is LIVE and we invite anyone that joins to ask questions and share perspectives. In this show, we covered how the view of procurement continues to change, why 2023 is procurement's year to shine, how we can all grow in our understanding of procurement's role in marketing, and much, much more.
#MediaSnack LIVE is hosted monthly on LinkedIn Audio. We gather the best and brightest from media and advertising to talk about the latest trends and topics, with the goal of working together toward Better Media for Brands We Love.
#MediaSnack MEETS: Anthony Martinez, SVP Media and Growth Marketing, Serta Simmons Bedding
08 Feb 2023
00:16:11
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode is Anthony Martinez, SVP of Media and Growth Marketing at Serta Simmons Bedding.
Find out: - What is Anthony's role at Serta Simmons and what is he most proud of professionally? - What does he see are the industry's biggest challenges and how we might address them? - What does he do to unwind and recharge? - Plus Anthony's best industry leadership tips and more!
You can find Anthony here: linkedin.com/in/anthonypmartinez/
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#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com
#MediaSnack MEETS: Amy Williams, Founder and CEO, Good-Loop
11 Jan 2023
00:19:53
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode, is Amy Williams, Founder and CEO at Good-Loop
Find out: - What is Amy's role at Good-Loop and what is she most proud of professionally? - What does she see are the industry's biggest challenges and how we might address them? - What does she do to unwind and recharge? - Plus Amy's best industry leadership tips and more!
You can find Amy here: linkedin.com/in/amy-williams- And more about Good-Loop here: good-loop.com
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#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com
Episode 230: The Big Media Review of the Year - 2022
21 Dec 2022
00:28:22
Our most anticipated episode every year! We review 2022's top 10 standout moments in media and advertising. What were the most interesting stories of the year? Stay with us to the end where we name #MediaSnack's person of the year and we look ahead to 2023.
#MediaSnack is a show for curious media professionals who are shaping the global media industry today. Each episode, we invite you to join in the conversation as we discuss various topics and trends in media and advertising. We keep our positive, can-do attitude while facilitating a lively discussion, all with the hope of making the industry a little better for generations to come.
#MediaSnack is hosted by Tom Denford and David Indo, Co-Founders ID Comms where we help brands get the media they deserve.
#MediaSnack MEETS: Samuel Rueff, Global Media Director, Bayer
30 Nov 2022
00:15:43
My guest for this #MediaSnackMeets episode, is Samuel Rueff, Global Media Director at Bayer.
Find out: - What is Sam's role at Bayer and what is he most proud of professionally? - What does he see are the industry's biggest challenges and how we might address them? - What does he do to unwind and recharge (which includes supporting a good cause through The Distinguished Gentleman's Ride -- https://www.gentlemansride.com/) - Plus Sam's best industry leadership tips
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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
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Because the best are short of time, our guests answer only 6 questions in 20 minutes
We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.
We ask: 1. What do you do, and what you are most proud of? 2. What is the best thing about working in media? 3. What do you think is the biggest challenge for the industry right now? 4. What is your favorite piece of business/leadership advice? 5. What is your passion outside of media? 6. Your hopes for the year ahead?
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#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.IDComms.com/GROWTH
#MediaSnack Meets: Andrew Susman, Co-Founder + COO The Institute for Advertising Ethics
21 Oct 2022
00:25:36
My guest for this special, extended edition of #MediaSnack Meets episode is Andrew Susman, Co-Founder and COO of The Institute for Advertising Ethics.
I ask Andrew our usual questions about his role and his view on the industry's successes and challenges, and then we spend a few minute talking about Andrew's great work in advertising ethics.
#MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Because the best are short of time, our guests answer only 6 questions in 20 minutes
We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.
We ask: 1. What do you do, and what you are most proud of? 2. What is the best thing about working in media? 3. What do you think is the biggest challenge for the industry right now? 4. What is your favorite piece of business/leadership advice? 5. What is your passion outside of media? 6. Your hopes for the year ahead?
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Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.IDComms.com/GROWTH
Episode 229: #MediaSnack LIVE Moves to LinkedIn Audio
21 Oct 2022
00:26:33
After more than five years and over 200 #MediaSnack episodes on YouTube, we are migrating the show to LinkedIn. Now you can all participate in every show!
Over the years we have really enjoyed getting live questions from viewers during the show, in fact its really our favorite part of #MediaSnack so we wanted to change the format and open up the show to be more inclusive and discursive.
The global media industry has faced innumerable challenges, many of which we have documented and discussed on #MediaSnack over the years.
Now the industry is at an inflection point, new ideas are emerging, new leaders, new companies, new techniques. We believe we can all build a better media industry and a better media solution for the brands we all love.
Our focus for each show will be an angle or trend on the media industry, always with a positive and optimistic spirit. We keep our can-do attitude, driven by a belief that we can all be doing things a little better, improving the industry for the next generations.
#MediaSnack on LinkedIn audio is a powerful forum to share ideas, build relationships and grow the media industry for us all.
Bring your ideas and be a part of the show!
For this launch show I'm inviting a whole family of previous #MediaSnack guests so we can all find out...
"WHAT ARE THE BIGGEST CHALLENGES THE MEDIA INDUSTRY NEEDS TO ADDRESS?"
#MediaSnack Ep 228: ANA PROCUREMENT 2022: THE GOOD, THE BAD, AND THE UGLY
14 Oct 2022
00:27:10
In this episode of #MediaSnack we are joined by Bill Duggan, Group EVP at the ANA, to hear more about the recent report, ANA Procurement 2022: The Good, the Bad, and the Ugly.
Bill shares how this year's report highlights changes in marketing procurement since the last report in 2010 and how advertisers can use these findings to continue improving procurement processes.
#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.
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Welcome to #MediaSnack, if you are new to the channel it's great to have you join us!
#MediaSnack is a LIVE weekly show where we unpack questions you all have about media, agencies, marketing, and more.
Please subscribe above to get alerts of all upcoming weekly episodes. If you liked this episode please give us a thumbs up, it really helps other people like you find this channel.
#MediaSnack Meets: Adam Benaroya, Director, Global Media Capabilities & Operations at Johnson & Johnson Consumer Health
18 Aug 2022
00:15:21
My guest for this episode is Adam Benaroya, Director, Global Media Capabilities & Operations at Johnson & Johnson Consumer Health.
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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
#MediaSnack Meets: Brett Richardson, Senior Media Manager, Chobani
04 Aug 2022
00:12:45
"Media is ultimately a value-add to any business...the big challenge across media practice is how to communicate and show value against our core business outcomes..."
My guest for this great #MediaSnack Meets episode, is Brett Richardson, Chobani's Senior Media and Marketing Manager
#Chobani really has an interesting marketing and media model. The company is hugely data-savvy and always looking for innovation. They have become a case study for enhancing their strong internal media capabilities with great external agency talent. One to watch.
Find out: - What is Brett's role at Chobani and what is he most proud of professionally? - What does he see are the industry's biggest challenges and how we might address them? - What does he do to unwind and recharge? - Plus Brett's best industry leadership tips
#MediaSnack Meets: Hermann Hassenstein, Senior Head of Marketing Operations, Puma
14 Jul 2022
00:15:42
My guest for this episode is Hermann Hassenstein, Senior Head of Marketing Operations at Puma.
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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
#MediaSnack Ep. 227: ARE AGENCY PITCHES BROKEN?
20 May 2022
00:22:25
Last week, as part of Mental Health Awareness Week, the IPA and ISBA launched the Pitch Positive Pledge. Supported by Campaign Against Living Miserably, this is a cross-industry pledge to tackle systemic pitching behavior to drive better outcomes for people, planet and profit.
The Pledge is very simple, with 3 commitments: 1. Be positive a pitch is required 2. Run a positive pitch 3. Provide a positive resolution
On this episode of #MediaSnack, we ask the question ARE AGENCY PITCHES BROKEN? We talk about he implications of this initiative and as always we have tips for what marketers should do in response.