Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina to discuss some of the most important topics for med spa and aesthetics practice owners, including effective marketing strategies, key insights for managing practices, and proven tactics for growth and improving profitability. This episode is filled with valuable advice that can help practice owners sharpen their business strategies! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Louis Frisina of Build My Health (https://www.buildmybod.com/) Louis is a renowned biotechnology entrepreneur and aesthetics industry thought leader. Harvard-educated, with over 30 years of success discovering new markets, and founding, leading and building profitable $M and $B biotech ventures for companies such as Fisher Scientific International, Collagenesis, Q-Med Inc., Medicis Pharmaceutical Corporation, GynoPharma and more. He is an advisor to several private equity and hedge funds for M&A and capital raise. Louis discovered the aesthetic filler Restylane in Brazil, built the market and sold Restylane to Medicis for $160MM in the United States, and another $100 MM for Perlane and other NASHA injectable products.

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics) to discuss Public Relations, Media Relations, and Influencer Relations. We will dive deeper into these topics and explain how these can benefit your Med Spa!

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

About Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics)

Reena is the founder of FACTEUR PR, an award-winning PR & partnerships studio for beauty, home & wellness brands. She is also the founder of realfluence, an online partnership platform connecting beauty experts with brands.

Reena has over a decade of experience working with world-renowned brands like Columbia Records, the Rock 'n' Roll Hall of Fame, and the Cleveland Museum of Art. Since founding FACTEUR PR in 2016, Reena has dedicated her career to supporting changemakers in the beauty and wellness industries. Her impactful work has been recognized by outlets such as the New York Times, Architectural Digest, and PR Couture.

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Brandon Kirsch of Kirsch Dermatology & Med Spa to discuss lessons learned, strategies, and tactics that allowed him to build a highly successful and reputable practice in Naples, FL. Kirsch Dermatology is known for excellence in patient care as evidenced by their incredible online reviews. Dr. Kirsch shares how he went from the "new-in-town" to a highly sought-after provider with the help of online marketing and an emphasis on providing top-tier patient experience. He also shares important lessons he learned along the way about financial planning, a profit-first mindset, and more. Per usual, I'm confident you'll get more than a few tidbits from this interview that, if put to use, will shape your practice for the better. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Dr. Brandon Kirsch - Kirsch Dermatology & Med Spa Dr. Brandon Kirsch’s work spans the worlds of dermatology, technology, business and law. He is a board-certified dermatologist who started his career as a lawyer and holds law degrees from the University of Western Ontario (LL.B.) and Georgetown University (LL.M. Securities and Financial Regulation). He completed medical school at Brown University, an internship at the Mayo Clinic and dermatology residency at the University of North Carolina. Dr. Kirsch serves as Chief of Dermatology for Naples Community Hospital. He has previously worked as Assistant Clinical Professor of Dermatology at the University of Colorado, Vice President and Therapeutic Area Head of Dermatology at the global biopharmaceutical company Arena Pharmaceuticals, and Vice President and Medical Director at Brickell Biotech, Inc. In his roles at Arena and Brickell, he was responsible for providing leadership and strategic direction to the clinical science team and overseeing research studies. Dr. Kirsch has also provided strategic medical consulting for the clinical-stage biopharmaceutical company Dermavant Sciences, Inc. Dr. Kirsch is a frequent contributor to the HuffPost and has been published in the Journal of the American Medical Association, Journal of the American Academy of Dermatology, Journal of Drugs in Dermatology, Journal of Clinical and Aesthetic Dermatology, Dermatology Times, The Journal of Investigative Dermatology, The Journal of Cancer Immunology Research, The Canadian Journal of Neurological Sciences, Reason, The Wall Street Journal, The Toronto Star, The Providence Journal, and The Jacksonville Times-Union. Read more about Dr. Kirsch’s story here: https://www.kirschderm.com/dr-brandon-kirsch/ Read more about Kirsch Dermatology here: https://www.kirschderm.com/why-choose-us/

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kayli Krasnow , owner of Hi,Finch, to discuss excellence in patient experience & how building a top-notch reputation leads to growth & success with your med spa. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Hi, Finch (Nashville) Hi, Finch is Nashville’s newest medical spa, specializing in cosmetic dermatology procedures. Our goal is to make medical aesthetics more approachable and inclusive by providing top-tier care for patients of all ages, ethnicities, and genders. The bright, modern, and sporty space is located in the up-and-coming neighborhood of The Nations in west Nashville. Our patients will leave the office feeling confident (and recognizable!) and with the knowledge that medical aesthetics is as much about health prevention and maintenance as it is about how you look and feel!

About Kayli Krasnow, Founder

Kayli earned her BS in Biology from Centenary College of Louisiana, her BS in Nursing from Texas Woman’s University, and her Masters of Science in Nursing from the University of Texas at Arlington. With experience in transplant immunology research, as an elementary school science teacher, a cardio-pulmonary ICU nurse, and a family nurse practitioner, Kayli melds her creativity, and love of education and medicine in her work as an aesthetic provider.

A Comprehensive Marketing Plan for Med Spas, Dermatologists & Plastic Surgeons (2024). This is part 1 of our series where we cover how med spa customers make purchase decisions and what you can do to attract new clients by positioning your practice as the most attractive option in the market. Want help with better marketing for your med spa or aesthetics practice? Schedule a call with me: https://go.medspamagicmarketing.com/schedule Check out more free resources and guides on our website, here: https://medspamagicmarketing.com/explore Med Spa Magic Marketing: + HIPAA Verified by Compliancy Group + Rated 5 stars on Google + In business since 2012 + No long term contracts See my tips & insights related to digital marketing featured in articles on... CIO.com, Examiner, Search Engine Watch, & Bank of America Small Business

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Terri Ross. Terri is a world-renowned practice management expert, thought leader, and high-performance sales coach for both medical aesthetics practices and Fortune 500 medical aesthetic companies. She has helped thousands of practices launch, grown and scale upwards of $2.5 million in one year. Terri is the Founder and CEO of Terri Ross Consulting & Founder of APX Platform, the most comprehensive, impactful practice optimization platform based on her proven methodologies that have now helped thousands of users across the globe. To work with Terri, email her at terri@terriross.com. You can learn more about Terri Ross Consulting at https://terrirossconsulting.com/ and explore all APX Platform has to offer at https://apxplatform.com/ ** If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan with me: https://go.medspamagicmarketing.com/schedule **

It's a controversial topic. Some say you should never discount services as this cheapens your brand and attracts the wrong customer. Others claim that discounting is a go-to strategy for acquiring new customers/clients/patients. I settle the debate in this episode! Want help with better marketing for your med spa or aesthetics practice? Schedule a call with me: https://go.medspamagicmarketing.com/schedule Check out more free resources and guides on our website, here: https://medspamagicmarketing.com/explore Med Spa Magic Marketing: + HIPAA Verified by Compliancy Group + Rated 5 stars on Google + In business since 2012 + No long term contracts See my tips & insights related to digital marketing featured in articles on... CIO.com, Examiner, Search Engine Watch, & Bank of America Small Business

Welcome to episode 12 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kelly Smith, Founder of Projected Growth Consulting, a successful medical spa owner, accomplished author, national speaker, & proven med spa business consultant. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule More About Kelly Smith Kelly Smith is Founder & CEO - Projected Growth Consulting Successful Medical Spa Owner, Accomplished Author, National Speaker, & a Proven MedSpa Business Consultant. Thanks to Kelly's guidance, the Projected Growth Consulting team has successfully supported more than 5,000 plastic surgeons, medical spas, dermatologists, and other aesthetic medical providers in increasing their revenue. She has authored three books that offer step-by-step formulas to help increase practice exposure, revenue, and profits. Kelly's proven systems have helped thousands of practice owners accelerate their growth to over 7 figures and beyond. To work with Kelly & Projected Growth Consulting, visit https://projectedgrowthconsulting.com/ For additional resources & tools, visit https://projectedgrowthconsulting.com/resources/

Welcome to episode 11 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Ben Hernandez of Skytale Group to discuss the process of creating a practice that is super profitable and, ultimately, sellable. Profit is the name of the game when it comes to creating a business with a high valuation. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Ben Hernandez is founder and managing director of Skytale Group, a firm specializing in strategic management consulting & M&A Advisory in the healthcare space. Ben and the Skytale team help business grow, scale, and sell. Prior to Skytale, Ben worked with an international investment bank, a hedge fund, and CPA and advisory firm. Ben received his B.B.A. in Finance from the Mays Business School at Texas A&M and MBA from Cox School of Business at Southern Methodist University. https://skytalegroup.com/

Welcome to episode 10 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Sara Shikhman of Lengea Law to do discuss the proper steps to take when opening a med spa. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule More About Sara & Lengea Law

Sara is a healthcare lawyer, an entrepreneur, and the author of MedSpa Confidential, a #1 New Best Seller on Amazon on how to grow an aesthetics business. Sara is the Managing Partner of LenGea Law. Sara specializes in the healthcare, tech, and beauty industries. Helping people is her passion. 

Sara launched and led several multi-million dollar businesses and has helped hundreds of others. As President of an e-commerce company, Sara achieved $13+ million in revenue just 24 months after launch. As General Counsel and Director of Sales of a multi-state medical aesthetics practice, Sara helped to grow the practice from a single room location to 12 locations and over $13M in annual revenue.

Sara practiced corporate law at a top lawfirm in New York and was part of the portfolio management team at Deutsche Asset Management. Sara was also an adjunct professor of Business Law at Pace University. Sara earned her law degree from the University of Pennsylvania Law School. In college, Sara was the Student Government President, the graduation speaker at Radio City Music Hall, and the recipient of the highest award given to any student.

Welcome to episode 9 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of ⁠⁠Med Spa Magic Marketing⁠⁠.

On this episode, we are joined by Sonya & Katie Kennedy. Sonya Kennedy is the Owner of Magnolia Medspa. Her former experience as a professional model and aesthetician make her a leader in the industry and an expert in beauty & anti-aging. Katie is Sonya’s daughter, the co-founder of Magnolia Medspa, lead esthetician and office manager.

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

Episode 8 of The Med Spa Success Strategies Podcast Welcome to episode 8 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of ⁠⁠Med Spa Magic Marketing⁠⁠. In this episode, we're covering SEO (Search Engine Optimization). I completely demystify SEO and give you a clear understanding of how Google search works, why your competitors might be outranking you, and what you can do to effectively manage & audit SEO efforts for your practice. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠⁠⁠https://go.medspamagicmarketing.com/schedule⁠⁠⁠⁠

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annual online ad spend.

In this episode, Lauren and I dive deep into the math behind discounting strategies and why they can be a game-changer for attracting new patients. We will break down the numbers, share examples, and explain the trade-offs involved in customer acquisition costs. Don't miss this chance to gain a deeper understanding of effective discounting strategies!

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

Episode 7 of The Med Spa Success Strategies Podcast Welcome to episode 7 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of ⁠⁠Med Spa Magic Marketing⁠⁠. In this episode, I'm introducing a brand new method we developed for accurately tracking ROI from your marketing investments. You can download the FREE spreadsheet calculator here: https://grow.medspamagicmarketing.com/roi-calculator?utm_source=podcast&utm_medium=podcast_description&utm_campaign=roi-calculator If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠⁠https://go.medspamagicmarketing.com/schedule⁠⁠

Episode 6 of The Med Spa Success Strategies Podcast Welcome to episode 6 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of ⁠⁠Med Spa Magic Marketing⁠⁠. On this episode, we're joined by Scott Carson, Founder of Founder & CEO of MRP (https://mrp.io/) If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠⁠https://go.medspamagicmarketing.com/schedule⁠⁠ About Scott Carson Scott Carson has more than 30 years of Healthcare Marketing, BD, Sales and Management experience. He was part of the team that built the eBay Healthcare Marketplace structure and strategy and is a nationally recognized leader and speaker in driving sales through Internet Transactional Platforms. He founded US Medical, Inc., the first Internet distributor of new and pre-owned capital medical equipment to the healthcare industry. Started in his basement, US Medical emerged 5 years later as a member of the Inc. 500. Scott was named a finalist 2X in the Ernst & Young’s Entrepreneur of the Year Award competition. In addition, 2X was named among the Inc. 500’s fastest growing companies. He is a Micro Enterprise of the Year recipient. Learn about MRP at https://mrp.io/

Welcome to episode 5 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of ⁠Med Spa Magic Marketing⁠. On this episode, we're joined by Dr. Carol Clinton, Founder of Timeless Skin Solutions & author of the best selling book Med Spa Confidential.

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠https://go.medspamagicmarketing.com/schedule⁠

About Dr. Carol Clinton

In 2004, at the dawn of the aesthetics industry, Dr. Carol Clinton launched a new type of medical practice in Columbus, Ohio with an eye on the future. After graduating from medical school at the Ohio State University and practicing emergency medicine for 15 years, she was ready for a new approach to the healing arts. With Timeless Skin Solutions, her goal was to create the ideal patient experience in the emerging field of aesthetic medicine.

Carol sold her practice for 5X EBITDA in 2020. An educator at heart, she finds great joy in sharing her knowledge with entrepreneurs and medical practitioners. One of the hallmarks of her practice was the multi-year educational curriculum (based on the residency model) she designed for her employees. “The University,'' as she called it, has given rise to a generation of elite aesthetics practitioners.

Purchase the book Med Spa Confidential on Amazon: https://www.amazon.com/Medspa-Confidential-Dr-Carol-Clinton/dp/B09ZJ281TR

Welcome to episode 4 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Liam Degnan of Compliancy Group to discuss all things HIPAA and how these laws apply to your med spa, dermatology or aesthetics practice.   If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

Liam Degnan is the Director of Strategic Initiatives at Compliance Group where he helps promote their SaaS platform, the Guard. The Guard is kind of like the idea of having Quickbooks, but for compliance. If you are in a regulated space, or you have clients that are in a regulated space, you have probably had people question you regarding your security and compliance documentation. Compliancy Group manages that paper trail for you so you can focus on doing your job while still having the documentation you need when necessary. We use Compliancy Group and recommend them for all of your HIPAA needs: https://compliancy-group.com/

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're helping you create a marketing plan for your practice in 2023 that will instill confidence in your marketing investment.  If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://medspamagicmarketing.com/

Welcome to episode 3 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Jake Laban, former U.S. Head of Aesthetic Portfolio Marketing for Allergan, Co-Founder of Skin By Lovely & Investor of https://www.injectionu.com/ 

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/appointment-funnel 

About Jake Laban 

Jake Laban is co-founder, President & CFO of Skin by Lovely, a chain of medical aesthetic practices in California, Oregon and Washington that has been recognized by Inc. Magazine, Portland Business Journal, and the Los Angeles Business Journal as one of the country's fastest growing private companies since 2016. Jake has more than 20 years of commercial and executive experience in the medical aesthetics industry and serves as an adviser, investor, board member, and consultant to several companies in the medical aesthetic industry.   Previously, Jake was the U.S. Head of Aesthetic portfolio marketing for Allergan, where he played a key role in the launch of a number of products and programs, including BOTOX Cosmetic, Juvéderm, and the patient loyalty program now known as Alle. He holds an MBA in finance from Pepperdine University, a B.S. in management & entrepreneurship from the University of Connecticut, and a post-graduate certificate in medical marketing from the Anderson School of Business at UCLA.  

Learn more about InjectionU https://www.injectionu.com/ 

Learn more about Skin By Lovely https://www.skinbylovely.com/

Welcome to episode 2 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Sara Shikhman, Managing Partner at Lengea Law & Author of the Amazon best-seller, Med Spa Confidential.   If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/appointment-funnel

About Sara Shikhman

Sara is a healthcare lawyer, an entrepreneur, and the author of MedSpa Confidential, a #1 New Best Seller on Amazon on how to grow an aesthetics business. Sara is the Managing Partner of Lengea Law. Sara specializes in the healthcare, tech, and beauty industries. Helping people is her passion.   Sara launched and led several multi-million dollar businesses and has helped hundreds of others. As President of an e-commerce company, Sara achieved $13+ million in revenue just 24 months after launch. As General Counsel and Director of Sales of a multi-state medical aesthetics practice, Sara helped to grow the practice from a single room location to 12 locations and over $13M in annual revenue.  Sara practiced corporate law at a top lawfirm in New York and was part of the portfolio management team at Deutsche Asset Management. Sara was also an adjunct professor of Business Law at Pace University. Sara earned her law degree from the University of Pennsylvania Law School. In college, Sara was the Student Government President, the graduation speaker at Radio City Music Hall, and the recipient of the highest award given to any student.  

Learn more about Lengea Law at https://lengealaw.com/

Purchase the book Med Spa Confidential on Amazon: https://www.amazon.com/Medspa-Confidential-Dr-Carol-Clinton/dp/B09ZJ281TR

Welcome to episode 1 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Mary Beth Hagen of Titan Aesthetic Recruiting to discuss recruiting, hiring, and the importance of retaining top injectors. 

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan!

About Mary Beth Hagen

Mary Beth Hagen founded TITAN Aesthetic to support great injectors in great practices providing great patient outcomes.  Working in aesthetics since 2005, Mary Beth developed a strong knowledge base within the industry while working at both Medicis (now Galderma) and Allergan.  While the BOTOX® Cosmetic product manager, she supported the launch of the Crow’s Feet Lines indication and created marketing programs like BOTOX® for Friends (BFF).  She also worked closely with the FDA to protect the supply chain from importers and to protect providers that do business with strong ethics.  As the National Account Director, she worked with corporately-directed organizations in aesthetics and understands the clinical and business side of aesthetic injectables.

Working with injector and physician key opinion leaders within the industry helped her develop the concept behind TITAN Aesthetic. Top injectors combine art and medicine to provide the best patient outcomes, so Mary Beth developed the TITAN Aesthetic Screening™ protocol to identify potential injectors with innate aesthetic aptitudes and strong communication skills. Patient safety and natural results should always be top of mind for aesthetic providers and Mary Beth hopes that bringing new injectors into the market with the right foundational training can help support great patient outcomes for years to come.

** TITAN Membership program is a yearly membership offering ongoing peer-to-peer education via 2-3 webinars/week and an archive library of more than 50 recorded videos on a variety of aesthetic topics, all provided “By injectors, For Injectors”.  Business membership program starts in January as well!  Here is the link to join:  https://titanaestheticrecruiting.com/product/injector-membership/

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annual online ad spend. In this episode, Lauren and I dive into the most effective strategies for maximizing your lead-to-booking conversion rate. From handling deposits and credit card captures to managing no-shows, we'll guide you through the best practices we've developed through years of trial and error. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Steven Roddy of Roddy MedSpa (https://roddymedspa.com/) to discuss an intriguing framework designed to help you understand and optimize the performance of your injectors and team, creating a more efficient and profitable med spa.

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

About Steven Roddy of Roddy MedSpa (https://roddymedspa.com/)

Steven is the co-founder of Roddy MedSpa and Modern Beauty Con (https://modernbeautycon.com/) alongside his wife, Renata Roddy. Roddy MedSpa is the official med spa for the Patriots Cheerleaders and Miss Massachusetts USA.

Steven is also the founder and CEO of the #1 pageant community in the world, https://pageantplanet.com/. Their website, social channels, and weekly emails reach more than 600,000 contestants and directors. Prior to founding these businesses, Steven was a model and television host, and at the remarkable age of 23, he became the youngest owner of a professional football team. His expertise extends to consulting for magazines, designers, and actors from Canada to Hawaii.

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kim Burke of Kiss Aesthetics (https://kissaestheticschicago.com/) to discuss how Kim grew a successful business from scratch. We also discuss how Kim goes about hiring and managing a team, and the critical factors that contribute to running a successful and rapidly growing business in the Chicagoland area. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Kim Burke of Kiss Aesthetics (https://kissaestheticschicago.com/) Kim is the founder and Medical Director of Kiss Aesthetics, a certified Nurse Practitioner, and is listed as one of the "Top 100 Best Injectors in America." Kim has made significant contributions to the aesthetics industry. She not only excels in her practice but also dedicates her time to training the next generation of top professionals through the Kiss Academy, her own private injectable training course. Kim is the director of two Kiss Aesthetics locations in the Chicagoland area. Married since 2003, she is also a proud mother of two.

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina. Louis is a renowned biotechnology entrepreneur and aesthetics industry thought leader. Harvard-educated, with over 30 years success discovering new markets, and founding, leading and building profitable $MM and $B biotech ventures for companies such as Fisher Scientific International, Collagenesis, Q-Med Inc., Medicis Pharmaceutical Corporation, GynoPharma and Ares Serono. He is an advisor to several private equity and hedge funds for M&A and capital raise. Louis actually discovered the aesthetic filler Restylane in Brazil, built the market and sold Restylane to Medicis for $160MM upfront, and another $100 MM for Perlane and other NASHA injectable products. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠https://go.medspamagicmarketing.com/schedule

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠ ⁠https://go.medspamagicmarketing.com/schedule Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Jessica Nunn of Maven Financial Partners (https://mavenfp.com/) Jessica Nunn is the founder and CEO of Maven Financial Partners. Jessica founded Maven with a vision to make strategic financial advice accessible to every small business owner. She understands that her clients carry the responsibility of maintaining a business, meeting their goals, paying their employees, paying themselves, and providing for their families. Her job is to make the complex world of revenue, profitability, and key performance indicators clear and simple. She provides clients with financial solutions that can change their business for the better, which, in turn, can change their lives. Before Maven’s launch, Jessica was a founding partner of Skytale Group, a financial consulting firm for dental and medical spa practices. Jessica started her career in Big 4 public accounting firms preparing tax returns for high net worth business owners. Later, at middle-market accounting firms, she provided financial planning, business consulting, and tax planning strategy to small businesses and their owners. Throughout her years of experience, she’s focused on building meaningful relationships with clients. At Maven, she serves small business owners in many sectors, including dental, aesthetics, law, marketing, construction, and more. She commits to learning a business as well as the owner does, mapping a plan to help a business perform at its full potential, and building a team at Maven who can serve clients in the same way. Today's episode is sponsored by Podium. Podium helps your business improve your customer experience with an all-in-one communications tool. Get more reviews, connect with leads, collect payments, and send text campaigns—all from one easy-to-use inbox. From first search to final sale, Podium makes everything as easy as sending a text. Visit ⁠https://www.podium.com/podcast/⁠ to learn more.

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Danielle White of d'lux aesthetics (https://www.dluxaesthetic.com/) to discuss strategies for building a successful and profitable med spa without falling into to the trap of business debts. We also discuss how Danielle achieves exceptional reviews and satisfaction ratings from her clients. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Danielle White of d'lux aesthetics (https://www.dluxaesthetic.com/) Danielle is the owner of D Lux Aesthetics, a highly accomplished Nurse Practitioner, mother of two, and national trainer in aesthetic medicine. Her exceptional skills have earned her recognition as a National Account Trainer and Consultant for leading brands such as Galderma and Allergan. She has also received accolades as a Realself Most Loved Injector and ranked among the Top 100 Best Aesthetic Injectors. Passionate about skin, beauty, anti-aging and the art of enhancing beauty, Danielle strongly believes in preserving youth and promoting inner and outer well-being. She is well-regarded for her honesty and commitment to a natural approach to aesthetics.

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing.

Lauren manages and guides online advertising strategies for med spas in 16 different states and oversees roughly $1 million in annual online ad spend. Today, Lauren and I are peeling back the curtain on the advertising strategies, services and offers that are generating the most significant and consistent results for our clients right now across the US. 

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠https://go.medspamagicmarketing.com/schedule

Today's episode is sponsored by Podium. Podium helps your business improve your customer experience with an all-in-one communications tool. Get more reviews, connect with leads, collect payments, and send text campaigns—all from one easy-to-use inbox. From first search to final sale, Podium makes everything as easy as sending a text. Visit ⁠https://www.podium.com/podcast/⁠ to learn more.

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Chris Balbi of Meesha Aesthetics (https://www.botoxbymeesha.com/). On this episode, we talk about... - How to make your social media content more engaging - Building a strong community around your brand - Creative marketing strategies that generate real results - The psychology behind viral content creation - Offline marketing tactics to boost your business - Must-read books for marketers and business owners - & more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Chris Balbi of Meesha Aesthetics (https://www.botoxbymeesha.com/) Chris Balbi is the Director of Operations at Meesha Aesthetics, where he has played a pivotal role in the practice's growth for over 14 years. Facebook Blueprint certified and trained under Jonah Berger - one of the most revolutionary minds in viral marketing - Chris combines creativity with psychological principles to deliver impactful marketing solutions. Books Mentioned in This Episode: - Marketing Magic by Chris Balbi (https://www.amazon.com/Marketing-Magic-Spells-MedSpa-beauty/dp/B0DDQ3R5ZQ) - Contagious: Why Things Catch On by Jonah Berger - Stories That Stick by Kindra Hall Follow Chris on Instagram: https://www.instagram.com/balb_a_gram/ https://www.instagram.com/botoxbymeesha/ Training Resources from Chris: https://www.chrisbalbi.com/

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -- MedSpa Marketing Masterclass: Proven Strategies for 2025 Success 🚀 Welcome to our 2025 MedSpa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business. In this series, we focus on: ✅ How to attract new clients and stand out in competitive markets. ✅ Proven frameworks for Facebook, Instagram, and Google Ads that reduce acquisition costs. ✅ The essentials of patient retention to maximize lifetime value. ✅ Practical ways to enhance your online presence with SEO and Google Reviews. ✅ How to create irresistible promotions that bring clients through the door. We also address common challenges like bad leads, understanding ROI, and the trade-offs in discounting strategies. Ricky shares real-world examples, advanced tips for omnipresence, and why retention is the key to sustained success. Whether you're an established med spa or just starting, this series will provide you with the insights you need to thrive in 2025. Don't forget to subscribe for the next part of this series, where we dive deeper into ROI measurement and retention strategies. 🖥️ **Watch Now and Transform Your MedSpa's Marketing!**

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Silvia Tuthill of Tenth Avenue Aesthetics (https://tenthavenueaesthetics.com/). On this episode, we talk about... -Unique and helpful hiring advice for med spas -Tips for better consultations in your med spa -Interesting ideas for improving patient experience -Better med spa consultation tips -Profitable services for med spas to focus on -Partnership in a med spa business -& more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Dr. Silvia Tuthill of Tenth Avenue Aesthetics (https://tenthavenueaesthetics.com/) Dr. Tuthill is a board-certified Nurse Practitioner, co-owner of Tenth Avenue Aesthetics Med Spa, and owner of Tenth Avenue Aesthetics Artistry and Institute. Dr. Tuthill has trained hundreds of providers in the aesthetics community across multiple states, as well as internationally, including the Caribbean. As a national speaker, faculty trainer, and Galderma trainer, she brings expertise and passion to every engagement. Known for her attention to detail and enthusiasm, Dr. Tuthill consistently delivers superior patient care and exceptional client satisfaction. Follow Dr. Tuthill on Instagram: https://www.instagram.com/aesthetics_injectress/ Training Resources from Dr. Tuthill: https://www.tenthavenueaestheticsartistryandinstitute.com/

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-In this video, we dive into Google search data to analyze the current Med Spa market trends and how consumer interest in popular treatments like Botox, laser hair removal, CoolSculpting, and Semaglutide has shifted over time. Using Google Search Analysis, we uncover key insights that every Med Spa owner needs to know to adapt their marketing strategy in 2025. Key Takeaways:✔️ How search trends for Med Spa services have changed since 2018✔️ Why search demand for Botox, laser hair removal, and weight loss treatments has declined✔️ The impact of the COVID boom and tapering off in demand post 2021-22✔️ How to adjust your marketing investments to stay competitive in a slowing market✔️ The importance of tracking marketing ROI and measuring success correctlyIf you own or manage a Med Spa, this data is critical for making informed marketing decisions. Watch until the end to learn how to stay ahead in 2025!

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule- Welcome to Episode 5 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.-This episode takes a deep dive into optimizing Google Ads for Med Spas, focusing on key strategies to boost click-through rates, enhance ad performance, and maximize conversions. You'll learn how to refine your ad copy, choose the right keywords, and improve your landing pages to get the best possible results from your campaigns.In this episode, I will cover:- How to create compelling Google Ads that attract more clicks and conversions- The importance of ad strength grade and how to use it effectively- Why pinning headlines can help control your marketing message- A pro tip for using dynamic keyword insertion to boost quality scores- The best keyword match types to use for Med Spa services- How to build a strong negative keyword list to eliminate wasted ad spend- The importance of a dedicated, high-converting landing page for Google Ads- How new patient promos can lower acquisition costs and increase lead conversions & more!This episode is packed with actionable insights to help you refine your Google Ads strategy and drive more high-quality leads to your Med Spa.Don't miss out on these powerful tactics—watch now and start optimizing your ads for better results!

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren Nettles. Lauren is our Lead Digital Marketing Specialist at Med Spa Magic Marketing. On this episode, we talk about... - How to improve Facebook and Instagram ads for med spas - Tips to cut your cost per lead and increase show-up rates - Why optimizing ads performance is crucial for ROI - Strategies for med spas to transition from organic to paid advertising - Common mistakes med spas make with online ads - Real examples of successful ad optimization techniques & more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Lauren Nettles of Med Spa Magic Marketing With extensive experience managing online advertising for med spas nationwide, Lauren specializes in creating data-driven strategies that drive results. From Seattle to Miami and Boston to LA, she helps med spas maximize their ad performance and achieve measurable growth. Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

MedSpa Marketing Masterclass: Proven Strategies for 2025 Success 🚀

Welcome to Episode 2 of our 2025 MedSpa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.

In this episode, we focus on:

✅ How ROI calculations work and why initial months may show low or negative ROI.

✅ The importance of optimizing customer acquisition costs while tracking retention for long-term success.

✅ Real-world examples demonstrating how attractive offers can significantly reduce acquisition costs.

✅ Balancing short-term profitability with long-term growth through high-ticket and recurring revenue services.

✅ Practical use of an ROI calculator to project growth and understand the financial impact of advertising campaigns.

We also address common challenges like understanding the trade-offs between upfront revenue and retention, the role of offer attractiveness in cost efficiency, and why compounding growth is essential for sustained success.

Whether you're an established med spa or just starting, this series will provide you with the insights you need to thrive in 2025. Don't forget to subscribe for the next part of this series!

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-In this video, I break down the reality behind patient guarantees in Med Spa marketing and why they might not be the best strategy for your business. While these offers sound appealing - like "30 new patients a month or your money back" - they often come with hidden challenges that can hurt your long-term growth and profitability.- In this video, you’ll learn:✅ How marketing agencies reverse-engineer patient guarantees✅ The biggest issue with patient guarantees: misaligned incentives✅ Why quantity doesn’t always mean quality when acquiring new patients✅ The importance of patient retention and ROI over simple "butts in seats" metrics✅ A real-world case study comparing different ad strategies for Med Spas✅ The scalability challenges of patient guarantees and why they may limit your growthAt the end of the day, true success in Med Spa marketing isn’t just about getting people through the door—it’s about bringing in the right patients who stay, spend, and help your business grow. If you're looking for a strategy built on sustainable success, it’s time to rethink the guarantee model.

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley and Lauren Nettles of Med Spa Magic Marketing. On this episode we are joined by:- Renata Roddy of Roddy Med Spa (https://roddymedspa.com/)- Laura Smutz of Bold Confidence Aesthetics (https://boldconfidentyou.com/)- Brooke Harper and Michelle Plotke of Port St. Lucie Medical Wellness (https://www.pslwellness.com/)If you're looking to boost patient retention and increase rebooking rates at your med spa, this episode is packed with actionable strategies!In this episode, we cover:✅ The importance of a strong follow-up process to keep clients coming back.✅ How to effectively rebook clients at checkout and increase conversion rates.✅ Proven techniques to build trust and strengthen relationships with your patients.✅ How to leverage automated reminders and personalization for higher rebooking success.✅ Smart retention strategies to keep clients engaged long-term.✅ The role of consistent communication in creating lasting client loyalty.And more!Make sure you tune in for expert tips to turn first-time clients into repeat visitors!

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleAbout Renata Roddy of Roddy Med Spa (https://roddymedspa.com/)Renata Roddy is the owner of Roddy Med Spa in Danvers, MA. Renata and her team have built a reputation for delivering an exceptional patient experience, which is reflected in their impressive 5-star rating on Google. With a focus on safety, training, personalization, and delivering real results, Roddy Med Spa stands out in the industry.About Laura Smutz of Bold Confidence Aesthetics (https://boldconfidentyou.com/)Laura Smutz is the founder of Bold Confidence Aesthetics in San Diego, CA. She specializes in regenerative aesthetics, an innovative approach that enhances youthful structure and function by utilizing the body’s own innate systems for natural repair and healing. Bold Confidence Aesthetics is also proud to have a 5-star rating on Google.About Brooke and Michelle of Port St. Lucie Medical Wellness (https://www.pslwellness.com/)Brooke, an injector, and Michelle, an esthetician, are the professionals behind Port St. Lucie Medical Wellness in Port St. Lucie, FL. They focus on providing a holistic approach to healthcare and aesthetics, offering their patients a comprehensive, personalized experience. Like our other guests, their practice is also rated a perfect 5 stars on Google.Follow our guests on Instagram:https://www.instagram.com/roddymedspa/https://www.instagram.com/boldconfidence_aesthetics/https://www.instagram.com/pslmedicalwellness/

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we're joined by attorney Courtney Walker, founder of Court Approved Aesthetics.(https://courtapprovedaesthetics.com/)If you own or operate a Med Spa, staying on top of legal updates is crucial to protecting your business. This episode is packed with must-know information on GLP-1 regulations, non-compete agreements, and key compliance considerations for medical aesthetics practices!In this episode, we cover...✅ The latest GLP-1 legal updates and what they mean for med spas✅ The FTC’s stance on non-compete agreements and how state laws impact enforceability✅ Key elements of a legally sound non-compete for med spa providers✅ Common legal mistakes that could put your practice at risk✅ How to navigate restrictive covenants like non-solicitation agreements✅ Best practices for compliance and liability protection in medical aesthetics✅ How AI is being used for legal and compliance support in med spas& more!Don’t miss this essential discussion on legal strategies to safeguard your med spa!About Courtney Walker of Court Approved Aesthetics (https://courtapprovedaesthetics.com/)Courtney Walker is a powerhouse in innovation and strategy, bringing a wealth of experience in regulatory compliance, business strategy, and high-stakes decision-making. With a background that includes working with the Tennessee Governor's office, advising the TVA Board of Directors, and guiding private mergers and acquisitions exceeding $23 million, she has a deep understanding of navigating complex legal and business landscapes. Her expertise lies in helping leaders make informed, high-impact decisions that drive success.Follow Courtney on Instagram: https://www.instagram.com/courtapprovedaesthetics/Resources from Courtney: https://courtapprovedaesthetics.com/Smiley Aesthetics: https://smileyaesthetics.com/executives/courtney-d-walker-esq/

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Small details in terms of strategy, offer framing, lead nurturing, graphic elements and more can have a DRAMATIC impact on the ROI and effectiveness of your med spas Facebook & Instagram Ads. Welcome to Episode 4 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.In this episode, we focus on:✅ How to craft high-converting Meta (Facebook & Instagram) ad campaigns that drive consistent new patient bookings.✅ The secret to lowering customer acquisition costs with strategic, results-driven offers.✅ What works (and what doesn’t) in 2025 for med spa advertising—avoid common mistakes!✅ Why a strong, attractive offer is the key to scaling your med spa profitably.✅ How to target high-intent prospects and ensure your ads reach the right audience.& more!We also cover key benchmarks, ad strategies, and real-world case studies to help you fine-tune your Meta ad campaigns and maximize ROI.If you're spending money on ads but not seeing the return you want, this episode will give you the frameworks and tactics to turn your Meta ads into a patient-generating machine!

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. This episode comes full circle as we welcome back Mary Beth Hagen, our very first podcast guest, to discuss one of the most critical challenges in the aesthetics industry. If you’re looking to build a strong, ethical, and talented provider team in your practice, this episode is a must-watch! In this episode, we talk about... ✅ How to recruit, retain, and develop top-tier injector talent for your med spa ✅ The key qualities of high-performing aesthetic providers ✅ The TITAN Aesthetic Screening Protocol and how it identifies top injectors ✅ Strategies to ensure patient safety and deliver natural results ✅ The importance of foundational training and peer education in aesthetics ✅ How to create a strong, ethical, and talented provider team ✅ Proven methods to enhance provider retention and practice success & more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Mary Beth Hagen of TITAN Aesthetic (https://www.titanaesthetic.com/) Mary Beth Hagen is the founder of TITAN Aesthetic, dedicated to supporting great injectors and practices in achieving the best patient outcomes. With a background at Galderma and Allergan, Mary Beth brings extensive expertise in both the clinical and business aspects of aesthetic injectables. Through TITAN Aesthetic, she helps identify and train the next generation of injectors, ensuring they have the skills, communication, and ethical foundation needed to thrive in the industry. Her mission is to elevate patient care by equipping providers with the right education, training, and ongoing support. Follow Mary Beth on Instagram: https://www.instagram.com/titan_aesthetic_mbhagen/ Training Resources from Mary Beth: mbhagen@titanaesthetic.com https://www.titanaesthetic.com/

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan:https://go.medspamagicmarketing.com/schedule-Med Spa Marketing Masterclass: Automate Your Follow-Ups & Boost Bookings!Welcome to Episode 3 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.In this episode, we focus on:✅ How to automate your lead nurture process to increase bookings and reduce no-shows.✅ The best tools, tactics, and follow-up sequences to maximize conversion rates.✅ Why most med spas lose leads—and how automation ensures every inquiry gets proper attention.✅ The importance of persistent, personalized follow-ups to turn “maybe” into “yes.”✅ How to structure your automation without overwhelming your team & more!We also cover strategies like using text-based follow-ups, leveraging social proof, and maintaining long-term engagement to capture leads even months after their initial inquiry.If you're struggling with no-shows, ghosted leads, or wasted ad spend, this episode is packed with practical insights to help your med spa convert more prospects into loyal clients!

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. Today, we're joined by Lauren Nettles, our Lead Digital Marketing Specialist at Med Spa Magic Marketing. On this episode, Lauren and I dive into strategies for converting first-time discount clients into long-term patients, improving patient consultations, and elevating the overall experience at your practice. We talk about... - Why patients who come in for discounts need a reason to return beyond price - How to create an exceptional patient experience that builds loyalty - The importance of in-depth education during consultations - Strategies for upselling ethically by addressing real patient concerns - How to build long-term treatment plans that increase retention and revenue - The role of patient intake forms in guiding effective consultations - Why educating patients leads to higher-value treatment plans & more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Lauren Nettles of Med Spa Magic Marketing (https://medspamagicmarketing.com/) With extensive experience managing online advertising for med spas nationwide, Lauren specializes in creating data-driven strategies that drive results. From Seattle to Miami and Boston to LA, she helps med spas maximize their ad performance and achieve measurable growth. Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Gina Graziano of Med Spa Matchmaker (https://www.themedspamatchmaker.com/)

If you're in the market to buy new equipment / devices for your med spa, this is a must watch! In this episode, we cover talk about... - The best time to buy and launch a new device in your med spa - How to market a new treatment before it even arrives - Avoiding common mistakes that delay ROI on new equipment - Smart budgeting strategies to ensure you can afford marketing after the device purchase - The importance of staff training, incentives, and patient education - How to get real, unbiased feedback on devices before investing - Proven ways to ensure your new treatment gains traction quickly & more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Gina Graziano of Med Spa Matchmaker (https://www.themedspamatchmaker.com/) Gina is the founder of Med Spa Matchmaker, where she transforms med spa concepts into thriving, high-performing practices. With a sharp eye for market trends and a strategic approach to branding, she helps med spas stand out in the competitive aesthetics industry. Renowned for her ability to separate hype from real opportunities, Gina is a trusted advisor to leading research firms like Alpha Insights and GLG, as well as private equity firms and financial institutions investing in aesthetics. Her expertise shapes the future of the industry, providing med spa owners with the insights and strategies they need to make smart, profitable decisions. Follow Gina on Instagram: https://www.instagram.com/medspa_matchmaker/ Training Resources from Gina: https://www.themedspamatchmaker.com/

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re discussing the power of effective marketing and operational strategies that help med spa owners grow, become more profitable, and enhance their overall business impact. If you want to see faster, more predictable growth, this episode is packed with insights you can implement right away.
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

Here’s what to expect in this episode:

Thought of the Day –
We’re tackling a critical issue in med spa marketing: how to choose the right marketing provider. Price may be tempting, but choosing based on cost alone can lead to slower growth and missed opportunities. We discuss why making a decision based on outcomes and ROI is key for your practice’s success.
Industry News Stories –

• Ohio Attorney General Issues Warnings to Med Spas: Ohio’s Attorney General Dave Yost has sent letters to 14 med spas in Northeast Ohio, warning them about false or misleading claims regarding compounded weight loss drugs like semaglutide and tirzepatide. These compounded versions are not FDA-approved, and businesses must ensure they’re providing truthful information. https://www.cleveland19.com/2025/04/16/several-northeast-ohio-med-spas-get-blasted-by-ohio-attorney-general/

Magic Moves with Lauren Nettles –

- Laser Hair Removal Ad Strategy: We dive into an effective Google Ads strategy that’s generating great results, and why it’s important to keep your offer simple and attractive to get a high ROI.

- Offer Impact: Discover the power of aggressive promotions and how tweaking your offers can dramatically lower customer acquisition costs while boosting overall performance.

- When to Invest in SEO: We discuss why SEO should be a secondary focus and the importance of running ads for faster and more predictable results, especially for newer med spas.

Med Spa Owner Q&A –

Answering your most pressing questions from the med spa owners Facebook group:

- How do I break into a market with large competitors nearby?

- Should I add new services like laser hair removal if my client base is small?

- What’s a reasonable ad spend for a small med spa and how to find a marketing agency that brings measurable results?

Mindset Minute –

This is your reminder to have fun with your business. The pressure is real, but remember why you started: to create freedom, make an impact, and change lives—yours included. Embrace the grind, celebrate the wins, and love the journey. Don’t just focus on the milestones—enjoy the climb!

Follow us on social media: https://www.instagram.com/medspamagicmarketing/

https://www.linkedin.com/company/med-spa-magic-marketing/

https://www.facebook.com/MedSpaMagicMarketing/

https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMost med spa owners don’t fully understand how new clients actually choose where to book their first appointment - and it’s costing them leads, appointments, and long-term loyalty. In this video, we break down the Purchase Matrix and show you how smart clients are really making their decisions.In this video, you’ll learn:✅ The 3 biggest factors influencing new client decisions✅ Why reputation and online presence outweigh price for quality leads✅ How convenience plays a role, and when it doesn’t✅ Why price can still tip the scale, even if it’s not the biggest factor✅ What prospects are really doing before they schedule✅ How to improve your Google reviews, Instagram, and website to win more business✅ The reason some leads never convert, and how to fix itIf you want to attract clients who spend more, stay longer, and refer others, you need to understand what they’re actually looking for, and how to position your med spa as the clear choice!Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@UCkkJWbyCrjf6MhhMt-uvVDw

Work with us! https://go.medspamagicmarketing.com/schedule Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and strategies to help your med spa grow and thrive, even during challenging times. From winning in the margins to staying ahead of industry trends and maximizing your marketing efforts, we’ve got actionable advice you can implement today.Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and strategies to help your med spa grow and thrive, even during challenging times. From winning in the margins to staying ahead of industry trends and maximizing your marketing efforts, we’ve got actionable advice you can implement today.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Here’s what to expect in this episode:Thought of the Day –We’re discussing the importance of "winning in the margins." In a saturated market, small operational improvements across every touchpoint - from website interaction to team culture - can make all the difference. We dive into how consistency in delivering excellent client experiences, managing your numbers, and focusing on the details can help your med spa stand out and thrive.Industry News Stories –- Lilly Files Lawsuit Against Indianapolis Spa: A warning to med spas about advertising and the nuances of using brand names. Make sure your marketing stays compliant to avoid legal issues. - https://americanmedspa.org/news/lilly-files-lawsuit-against-indianapolis-spa-for-selling-repackaged-zepbound - Merz Aesthetics Announces Selma Hayek as Global Brand Ambassador: A great example of leveraging influencers to boost brand credibility and sales. Could you apply this to your local marketing? - https://americanmedspa.org/news/merz-aesthetics-announces-salma-hayek-pinault-as-first-ever-global-brand-ambassador-for-ultherapy-prime - Texas Lawmaker Files Bill to Regulate Med Spa Industry: A look at new legislation aimed at increasing med spa regulations. Stay ahead of potential changes by understanding the landscape. - https://www.kcentv.com/article/news/state/texas-lawmaker-files-bill-regulate-med-spa-industry/500-8a48d1c6-b698-4ead-9e71-41bfdc02ff4c Magic Moves with Lauren Nettles –- Action Figure Ads with ChatGPT: We’re testing a new approach with action figure-style graphics, created using ChatGPT, to sell providers over just the promo. This fun and unique format helps build connection and trust with potential clients by showcasing the provider’s expertise and personality.- Headline Testing: Eight variations of headline copy tested to find the best way to catch attention and build excitement about the provider. Early results are looking promising!Med Spa Owner Q&A –Answering your most pressing questions:- How do I prioritize my ad spend?- How do I advertise body contouring services like SculpSure or CoolSculpting?- Why aren’t we showing up on Google for certain services?Mindset Minute –We’re taking a lesson from Rory McIlroy’s Masters win - never stop swinging. Every med spa owner faces setbacks, but the breakthrough moments are often just around the corner. Keep showing up, keep working, and greatness will follow.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.tiktok.com/@medspamagicmarketing#MedSpaMarketing #DigitalMarketing #AdSpendOptimization #GoogleAdsTips #CreativeAds #MedSpaAdvertising #MedSpaPodcast #ChatGPT

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we're joined by attorney Raquel Merlini, owner of R Skin Aesthetics. (https://rskin.net/)In this episode, Ricky and Raquel discuss her journey in the med spa industry and the strategies that have helped her build a successful practice. Raquel shares valuable insights into patient care, leadership, and how to create a med spa environment that fosters trust and loyalty. Whether you’re new to the industry or looking to scale your practice, this episode is filled with actionable tips for improving your med spa business and delivering exceptional patient experiences!In this episode, we cover...✅ Creating a safe, non-judgmental space for patients to feel at ease✅ Building a 5-star reputation through exceptional patient care and experience✅ Leadership strategies to develop a collaborative, motivated team✅ The importance of focusing on patient needs rather than just sales targets✅ How Raquel’s personalized approach to consultations drives patient loyalty✅ Why building strong relationships with your patients is the key to long-term success✅ Tips on making informed decisions when purchasing devices and equipment✅ How continuous education and team empowerment leads to better results✅ How a strong referral program can drive growth without discountsDon’t miss this powerful discussion packed with actionable insights to help you improve your med spa business!About Raquel Merlini of R Skin Aesthetics. (https://rskin.net/)Raquel Merlini is a Registered Nurse and Certified Aesthetic Nurse Specialist with over 14 years of experience in the aesthetics and plastics industry. She is the owner of R SKIN Aesthetics, where she delivers expert Botox, fillers, laser resurfacing, and skincare treatments in a supportive, compassionate environment. A former IFBB Pro Bodybuilder, triathlete, and personal trainer, Raquel brings a deep understanding of the connection between confidence, wellness, and self-image. Passionate about education and women’s empowerment, she mentors aspiring nurses, offers hands-on Botox training, and funds a Pay It Forward Scholarship that supports single mothers and women overcoming adversity.Check out this interview with Louis Frisina about loyalty programs and memberships: https://www.youtube.com/watch?v=3_qHQVNkfwsFollow Raquel on Social Media: https://www.instagram.com/rskinnurseraquel/https://www.instagram.com/rskinadmission/https://www.instagram.com/rskinaesthetics/https://www.tiktok.com/@rskinaestheticshttps://www.linkedin.com/in/raquel-m-14947b21/Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/#MedSpaPodcast #MedSpaMarketing #MarketingTips #MarketingStrategy #MedSpaTips #MedSpaGrowth

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

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A lot of med spas unknowingly sabotage their own show-up rates by including a default confirmation text that gives new clients an easy way out after they’ve already booked. In this video, we break down why this common practice is a major mistake and what to do instead.

In this video, you’ll learn:

✅ Why standard appointment confirmation texts can hurt your no-show rate

✅ The psychology behind “buying sensitivity” and why it matters

✅ How to avoid making clients re-decide their purchase

✅ What your texts should actually say to boost show-up rates

✅ A full breakdown of a high-converting “show-up sequence”

✅ How to use text messaging, social proof, and excitement to lock in new clients

If you’re serious about turning more booked appointments into actual paying patients, this simple tweak to your follow-up process can make a big difference in your marketing ROI.

Follow us on Instagram: https://www.instagram.com/medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re delivering a range of insights and actionable strategies to help you grow and thrive in today’s ever-changing landscape. From navigating economic uncertainties to fresh marketing ideas and operational tips, we've got you covered with real-world advice you can implement today.If you’re ready to take your marketing efforts to the next level and thrive through tough times, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleHere’s what to expect in this episode:Thought of the Day –We’re discussing actionable steps to recession-proof your med spa. From focusing on client retention and optimizing your marketing spend to diversifying revenue and maintaining operational excellence, these strategies are key to weathering the storm and emerging stronger.Industry News Stories –Will Tariffs Make Botox More Expensive? – What med spa owners need to know about the potential impact of tariffs on injectables like Botox and Dysport. Read the full article here: https://medspamastery.co/2025/04/02/will-trumps-tariffs-make-botox-more-expensive-heres-what-medspa-owners-need-to-know/Magic Moves with Lauren Nettles –- Model Call Framework: A fresh approach to running ads- How framing your offer as a "model call" can increase engagement- Huge decrease in cost per lead when using the model call strategy- Reduced no-show rates with a more exciting, VIP-like experience- How to keep it authentic and avoid ad fatigue by refreshing content monthlyMed Spa Owner Q&A –Answering real questions from med spa owners about:- How much to spend on ads for your practice- Whether advertising for filler is still worth the investment- The best way to optimize Google Ads for better resultsMindset Minute –This week’s mindset minute is all about leading with care. In times of economic uncertainty, putting the focus on the client experience will build loyalty, trust, and ultimately boost your business. Brands that genuinely care about their customers always win.

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Groupon has long been a go-to strategy for attracting new clients to med spas, but does it still work in 2025? While it can drive traffic, the real question is whether those clients stick around and contribute to long-term profitability at a satisfactory rate. In this video, we explore the real pros and cons of Groupon and whether it's a smart move for your med spa this year.In this video, you’ll learn:✅ How Groupon users differ from other patient types✅ Why retention and tracking are critical when using Groupon✅ Real examples of when Groupon did work - and when it didn’t✅ The difference in client quality between Groupon and paid social ads✅ Why Facebook and Instagram may be better long-term options✅ How to measure your true customer acquisition cost with GrouponAt the end of the day, Groupon can work, but only if it aligns with your goals, capacity, and retention strategy. If you're weighing whether Groupon is the right fit for your med spa in 2025, this video will give you the clarity and data-driven insights you need to make the best decision.Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/