Explore every episode of the podcast Med Creator 101
| Title | Pub. Date | Duration | |
|---|---|---|---|
| The AI Playbook: How Dr. Portela Actually Uses AI | 09 Nov 2026 | 00:10:27 | |
**NEW SERIES: THE AI PLAYBOOK!** We're exploring how med creators can use AI to save time, create better content, and streamline their workflows, no technical expertise required. What if AI could research your next video ideas while you're seeing patients? In our first episode, Dr. Dustin Portela shares how he's actually using AI agents to research YouTube comments, find content ideas, clean up his inbox, and flag brand opportunities. He breaks down the differences between chatbots, workflows, and AI agents in simple terms, while Mimi Banks shares her own AI routines for organizing files and turning industry newsletters into actionable insights. Together, they explore practical ways to start using AI in 30 minutes or less, and why you don't need to be a prompt expert to get started. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| Dr. Leela Athalye: Making Content You Actually Enjoy | 02 Nov 2026 | 00:31:21 | |
Dr. Leela Athalye once thought Instagram was just a place to share family photos. Today, she's built a following across TikTok and Instagram by sharing skin education, procedural videos, and content that's uniquely her own. In this episode, Mimi Banks and Dr. Dustin Portela talk with Leela about her early Derm Gunner blog, the unexpected video that went viral, and why having fun with content creation matters more than trying to copy what's working for everyone else. She also gets candid about the challenges of growing on social media, finding time to create, and the lessons she wishes she'd learned earlier, from cross-posting to having a plan before getting started. Whether you're posting your first video or trying to find your own creative style, this conversation is a reminder that growth isn't always linear, and authenticity matters. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| The Biggest Med Creator Mistakes (And What They Learned) | 26 Oct 2026 | 00:11:39 | |
Every successful med creator has lessons they learned the hard way. From first videos that barely got views to chasing virality, navigating negative comments, and signing brand deals without fully understanding the terms, even experienced creators have made mistakes along the way. In this special Med Creator 101 compilation episode, Mimi Banks and Dr. Dustin Portela revisit conversations with five medical creators who share what they wish they'd known earlier in their journeys. They explore the importance of starting before you feel ready, creating content without sacrificing scientific accuracy, protecting your professional credibility, and understanding why a large following doesn't always translate into business success. Whether you're just getting started or looking to grow your presence online, these lessons offer practical advice on what to avoid, what to prioritize, and how to build a more sustainable approach to content creation. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| Dr. Maren Locke: How She Built The Budget Dermatologist to 1 Million Followers | 19 Oct 2026 | 00:31:36 | |
What does it take to turn your everyday expertise into a personal brand with more than one million followers? Dr. Maren Locke started The Budget Dermatologist with an iPhone, a YouTube channel, and the skincare advice she was already sharing in her practice. Six years later, she's built a community of more than one million followers by making affordable skincare education the foundation of her content. In this episode, Mimi Banks and Dr. Dustin Portela sit down with the board-certified dermatologist and Mohs surgeon to discuss how she developed her niche, why authenticity and affordability became central to her brand, and how she adapts her educational content for Instagram, TikTok, and YouTube. From quick, actionable skincare tips to in-depth product education, Dr. Locke shares how she approaches content creation across platforms, along with her perspective on when to save or splurge on skincare products and treatments. For licensed professionals looking to build their own presence online, this conversation explores how starting with what you know, what you believe in, and what you already do every day can help shape a distinctive personal brand. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| Dr. Babak Azizzadeh: Why Your Personal Brand Needs to Match Your Practice | 12 Oct 2026 | 00:27:38 | |
Your social media presence should reflect who you actually are, not who you think you need to be to go viral. In this episode, Mimi Banks and Dr. Dustin Portela sit down with Dr. Babak Azizzadeh, facial plastic surgeon and president-elect of the American Academy of Facial Plastic and Reconstructive Surgery, to discuss building a personal brand rooted in authenticity, professional expertise, and real-world results. Dr. Azizzadeh shares why trying to replicate other surgeons' content was a mistake, how he approaches showcasing his work without chasing dramatic viral transformations, and why he maintains separate social media accounts for his aesthetic and facial reanimation practices. For licensed professionals building their presence online, the takeaway is clear: your content should set accurate expectations for who you are, what you do, and the experience people can expect when they meet you in person. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| Dr. Kelly Killeen: How Social Media Became Her Practice's Biggest Referral Source | 05 Oct 2026 | 00:28:16 | |
For Dr. Kelly Killeen, social media isn't a side project, it's one of the biggest referral engines in her private practice. In this episode, Mimi Banks and Dr. Dustin Portela talk with the Beverly Hills plastic surgeon about how she built a following that converts into patients. Dr. Killeen explains why she ignores likes and followers entirely in favor of quality comments and consult requests, how staying unapologetically herself online means patients already trust her before their first appointment, and why matching your in-person reputation to your online presence matters more than any growth hack. For any private practice owner wondering whether content actually moves the needle on new patients, this conversation makes the case with real numbers behind it. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Dr. Kelly Killeen: Instagram: @klkilleen | TikTok: @kellykilleenmd | |||
| Med Creator Minute: How to Handle Criticism Online | 28 Sep 2026 | 00:07:25 | |
Putting yourself online means opening yourself up to criticism, but not every comment deserves your attention. Dr. Dustin Portela breaks down how physicians can navigate negative comments, know when to engage versus block, and set boundaries that protect their patients, personal lives, and time. Plus, he shares why finding your own voice and letting go of perfectionism is key to building a sustainable presence on social media. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| We Asked 5 Dermatologists How They Decide What to Post | 21 Sep 2026 | 00:15:24 | |
Five dermatologists, each with millions of followers and one episode that gets them all answering the same two questions every med creator who starts on social asks themselves: where do content ideas come from, and how can I avoid risking my license? What you'll hear from Dr. Shereene Idriss, Dr. Whitney Bowe, Dr. Neera Nathan, Dr. Heather Rogers, and Dr. Tia Paul might change how you think about your own content. Your next five posts start here. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| Med Creator Minute: The Metrics That Actually Matter | 14 Sep 2026 | 00:07:08 | |
You didn't build a practice by guessing, and your content strategy shouldn't run on guesswork either. In this Med Creator Minute, Dr. Dustin Portela reveals why consistent posting alone doesn't guarantee growth and what you should look out for: a strong hook in the first three seconds, a retention graph most people never check, and metrics like shares and saves that matter more than follower count. If you're an injector, dermatologist, plastic surgeon, or practice owner trying to figure out whether your numbers actually mean anything, this episode breaks down exactly which metrics predict real growth. Ready to stop drafting and start publishing? Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| Dr. Chris Tomassian's Content Strategy (Re-release) | 07 Sep 2026 | 00:32:04 | |
Dr. Chris Tomassian posted his first dermatology video in a poorly lit bathroom and got four views. Today, he has nearly 3 million followers, and a thriving practice built on the back of it. Dr. Tomassian, founder of the Dermatology Collective, joins Dr. Dustin Portela and Mimi Banks to share how he turned raw, unscripted content into a brand bigger than the feed. From surviving pushback in residency to using social proof to open his own practice (with a second location on the way), Chris shares why simplicity beats strategy, why chasing virality is a trap, and why staying consistent matters more than any single video's performance. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Dr. Tomassian: Instagram: @dr.tomassian | TikTok: @dr.tomassian | YouTube: @dr.tomassian Develop your skills: Enroll in medcreator101.com | |||
| How Dr. Dustin Portela Comes Up With Endless Content Ideas (Re-release) | 31 Aug 2026 | 00:28:56 | |
If you’ve ever felt stuck on what to post, this episode is for you. Dr. Dustin Portela and Mimi Banks share how to develop engaging content from choosing the right format and persona to finding inspiration in what’s already around you. From patient questions and audience insights to trends and AI, this episode explores how to turn everyday moments into ideas that actually resonate. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| Med Creator Minute: Confidence on Camera with Dr. Dustin Portela | 24 Aug 2026 | 00:07:16 | |
There's a reason so many healthcare professionals hesitate before hitting record: years of being told social media and professionalism don't mix. In this Med Creator Minute, Dr. Portela explores why so many HCPs hesitate to show up online, and shares what actually builds confidence: reps, perspective, and permission to just be yourself. Listen to the end for the mindset shift that makes talking to a camera feel a lot less like talking to the internet. Want to create your next post in 10 minutes? The 10-Minute Content Workflow gives busy HCPs a simple, repeatable process to go from idea to published post. Get the free workflow at MedCreator101.com Enroll in medcreator101.com Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| From Nurse to Viral Med Creator: Care Clark's Content Journey | 17 Aug 2026 | 00:33:13 | |
Care Clark had just landed her dream aesthetic nursing job when COVID hit and sent her life sideways. So she started posting: scared, imperfect, and with no idea it would go anywhere. In this episode, Mimi Banks and Dr. Dustin Portela sit down with Care to unpack her path from a nervous first TikTok filmed inside a Walmart to a 16-million-view breakout moment, and everything she's built since: a content calendar, a virtual assistant, a manager, and a brand built on turning her own skin struggles into a message that resonates with women everywhere. If you've ever felt like you need to be ready before you start, Care's story is proof that ready is never really the requirement. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Care Clark: Instagram: @careclarkbsn | TikTok: @careclarkbsn | |||
| Med Creator Minute: 4 Tips to Getting Started on Social Media | 10 Aug 2026 | 00:05:59 | |
The biggest mistake new HCPs make on social media? Waiting until they feel ready. In this Med Creator Minute, Dr. Dustin Portela and Mimi Banks answer the questions they get asked the most: where to start, which platform actually fits your patient population and how to find time when you have none. Dr. Portela's first videos flopped, this is what he did differently after that. Stop overthinking it and do what he did: just hit record. Enroll in medcreator101.com Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| Dr. Dana Corriel: Inside SoMeDocs | 03 Aug 2026 | 00:38:01 | |
Dr. Dana Corriel, Board-Certified Internist and Founder of SoMe Docs (Doctors on Social Media), joins Mimi Banks and Dr. Dustin Portela to unpack how she turned burnout and a mid-career break into a full-blown platform for physician visibility. They dig into the free physician directory built like "a modeling agency for brains," why not every doctor needs to be an influencer, and the messy, personal journey of giving herself permission to step outside clinical medicine. It's a candid look at community-building, PR for physicians, and why the healthcare field needs its own kind of cheerleader. Enroll in medcreator101.com Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| Med Creator Minute: What Should You Even Post? | 27 Jul 2026 | 00:06:17 | |
New Series Alert! Med Creator Minute: We answer 5 questions in 5 minutes. In this episode, Dr. Portela and Mimi tackle the question every HCP asks when they're starting out: what should I even post? They share how to mine your own patient conversations for content, and why the creators who grow fastest are the ones who let their personality show. Enroll in medcreator101.com Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| Dr. Chris Tomassian's Content Strategy | 20 Jul 2026 | 00:32:41 | |
Dr. Chris Tomassian posted his first dermatology video in a poorly lit bathroom and got four views. Today, he has nearly 3 million followers, and a thriving practice built on the back of it. Dr. Tomassian, founder of the Dermatology Collective, joins Dr. Dustin Portela and Mimi Banks to share how he turned raw, unscripted content into a brand bigger than the feed. From surviving pushback in residency to using social proof to open his own practice (with a second location on the way), Chris shares why simplicity beats strategy, why chasing virality is a trap, and why staying consistent matters more than any single video's performance. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Dr. Tomassian: Instagram: @dr.tomassian | TikTok: @dr.tomassian | YouTube: @dr.tomassian Develop your skills: Enroll in medcreator101.com | |||
| Med Creator 101 Q&A: Purpose, Platforms, and Brand Deals | 13 Jul 2026 | 00:08:49 | |
Got questions about growing your social media presence as a healthcare professional? You're not alone. In this episode, Mimi Banks and Dr. Dustin Portela answer the ones they hear most: defining your purpose before chasing brand deals, choosing the right platform for your specialty, managing multiple accounts, and protecting your time as things get busier. Plus: a real conversation about brand deals and monetization, and how to know when you're actually ready. ENROLL NOW TO THE MED CREATOR 101 COURSE: www.medcreator101.com Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| 5 Secrets to Growing Your Social Media Following as an HCP | 06 Jul 2026 | 00:25:03 | |
Hosts Mimi Banks and Dr. Dustin Portela share the 5 secrets that actually help healthcare professionals grow on social media. They cover why credentials alone don't build trust (and what does), how to share your personality online without crossing HIPAA lines, why perfectionism is quietly killing more accounts than bad content ever could, and the simple system for never running out of things to post. They also reveal the content ideas hiding in your patient visits and the metrics HCPs should actually be tracking. Whether you haven't posted yet or you've been inconsistent for months, this episode gives you a practical, no-fluff framework to start showing up on social. OIN THE MED CREATOR 101 COURSE: www.medcreator101.com Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| Introducing Med Creator 101, a social media course for HCPs, by HCPs. | 26 Jun 2026 | 00:01:48 | |
Introducing Med Creator 101, a social media course built for healthcare professionals, by healthcare professionals. Whether you've never posted before or feel stuck with your current strategy, this is the system Mimi and Dr. Portela wish someone had handed them. On-demand lessons, real examples, resources, and a proven framework designed for HCPs. Special launch pricing of $797 ends July 1st! Grab lifetime access before it's gone. JOIN THE MED CREATOR 101 COURSE: www.medcreator101.com Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| Dr. Steven Wallach on Why Every Physician Needs to be on Social | 15 Jun 2026 | 00:27:12 | |
Doctors spend years learning medical language, but social media rewards creators who can make complex information simple, human, and worth sharing. In this episode, Dr. Stephen Wallach shares how he built an audience by translating plastic surgery education into content people actually understand, trust, and come back for. He shares why authenticity often performs better than polished production, how social media changes patient expectations, and why med creators may be overcomplicating their content. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Dr. Steven Wallach: Instagram: @stevenwallachmdfacs | TikTok: @drstevenwallach | |||
| Join Us 6/25: Free Webinar For HCPs! | 09 Jun 2026 | 00:02:35 | |
Patients are already online every day searching for health information and answers to their questions, but no one teaches healthcare professionals how to communicate with them effectively on social media. That's why Mimi Banks and Dr. Dustin Portela are sharing the 5 biggest secrets healthcare professionals need to know to grow on social media, in their upcoming FREE live webinar on June 25th @ 6:00 PM EST. Whether you're just getting started or looking to grow your impact online, this webinar will give you practical strategies you can start applying immediately. 🔗 REGISTER NOW: https://www.medcreator101.com/med-creator-101-webinar-register-now | |||
| Educate, Don’t Imitate: Dr. Doris Day’s Creator Mindset (Re-release) | 01 Jun 2026 | 00:37:53 | |
Meet Dr. Doris Day: Board-certified dermatologist, former journalist, and social media educator. In this episode, Dr. Doris Day shares her approach to making aging education both science-backed and relatable, her favorite content hacks, and why repetition keeps your content top of mind. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Mimi Banks: @mimibanks | @mbsocial.agency Dr. Doris Day: Instagram: @drdorisday | @drdorisday | |||
| The Legal & Ethical Guardrails Every Med Creator Should Know (re-release) | 25 May 2026 | 00:21:46 | |
Posting online as a healthcare professional comes with responsibility. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| How DermAngelo Turned Expertise Into Influence | 18 May 2026 | 00:38:28 | |
Most healthcare creators think credibility means sounding polished, clinical, and overly serious online. Dr. Angelo Landriscina, (a.k.a Dermangelo) built one of the most recognizable dermatology brands on the internet by doing the opposite. In this episode, he shares how to turn evidence-based education into content that actually feels native to social media: from humor and cultural relevance to reaction content, platform trends, and audience psychology. He also shares how he batch creates, reacts to misinformation without losing his voice, and why med creators need to stop overthinking content before they ever hit post. If you’ve ever struggled to make educational content feel engaging, relatable, or social-first without losing credibility, this episode is for you! Follow us on Instagram: @medcreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Dermangelo: Instagram: @dermangelo | TikTok: @dermangelo | YouTube: @dermangelo | |||
| Mama Nurse Tina on Going Viral Without Shock Value | 11 May 2026 | 00:41:54 | |
Mama Nurse Tina joins Mimi Banks and Dr. Dustin Portela to talk about the rise of fear-based content online and why so many creators feel pressured to rely on shock value to get attention. Together, they discuss the difference between content that simply performs and content that people genuinely connect with long-term. Tina also shares how she uses humor, relatability, and bite-sized education to make complex healthcare topics feel more approachable in an overwhelming social media landscape. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela RN Tina Bitcangol: Instagram: @mama_nurse_tina | YouTube: @mamanursetina | |||
| From Scrubs to Social: How an ObGyn Became a Viral Educator (re-release) | 04 May 2026 | 00:33:05 | |
Dr. Fran joins co-hosts Mimi Banks and Dr. Dustin Portela to share how she grew her social presence as an OB-GYN, from starting a fashion blog in medical school to building a platform of over 1 million followers. She breaks down how content creation became a natural extension of her practice, helping her educate patients, expand her reach, and show up consistently online. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Dr. Fran: Instagram: @pagingdrfran | TikTok: @pagingdrfran | |||
| Dr. Ethan Melillo: Why Pharmacists Are Social Media's Most Untapped Voice | 27 Apr 2026 | 00:28:14 | |
Most people think of their pharmacist as the person behind the counter at CVS; Dr. Ethan Melilo is changing that perception one viral video at a time. In this episode, Dr. Ethan, (also known as MillennialRx on social,) shares how a single TikTok video about medications and alcohol racked up 2 million views and launched a career he never planned. From batch filming 20 videos on weekends to fighting health misinformation head-on, Dr. Ethan is proof that pharmacists are one of healthcare's most underutilized voices online. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| How Dr. Shereene Idriss Built a Brand by Being Herself | 20 Apr 2026 | 00:33:46 | |
Sometimes the best thing you can do online is stop trying to sound polished. In this episode, Dr. Shereene Idriss shares how she built her skincare brand on social media through honesty, education, and consistency. She opens up about starting Pillow Talk Derm, growing a loyal online community, and turning her voice into a brand people trust. For med creators, this episode is a masterclass in building trust before trying to build anything else! Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Dr. Shereene Idriss: Instagram: @shereeneidriss | TikTok: @shereeneidriss Dr. Idriss Skincare: Instagram: @dr.idriss | TikTok: @dr.idriss | |||
| What Dr. Tommy Martin Gets Right About Authenticity on Social (Re-release) | 13 Apr 2026 | 00:34:33 | |
What if the key to growing on social media isn’t a perfect strategy, but simply showing up as yourself? Dr. Tommy Martin shares how he built a platform of over 4 million followers by focusing on impact over metrics, creating content around what genuinely lights him up, being a father, advocate and physician and embracing imperfection along the way. From turning on his camera with no plan to building a powerful following, this episode shows what it really takes to grow without losing authenticity. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela
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| Tools All Creators Need (Re-release) | 06 Apr 2026 | 00:21:14 | |
You do not need a perfect setup to start creating content, but the right tools can make the process a whole lot easier. In this episode, Mimi and Dr. Dustin Portela reveal the must-have tools for content creation, from lighting and microphones to editing apps, travel-friendly gear, and simple upgrades that can help your content look and sound more polished. They also share what’s worth investing in, what’s probably not necessary yet, and a look inside Dr. Portela's personal setup. Learn how to build a content creation system that works for you without overcomplicating the process. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| Following up after conferences (re-release) | 30 Mar 2026 | 00:14:26 | |
Conferences can lead to meaningful relationships, brand opportunities, and career growth, but what happens after the event matters just as much as showing up. Mimi and Dr. Dustin Portela share how to follow up in a way that feels strategic, authentic, and memorable, from outreach timing and follow-up emails to LinkedIn, text, and staying top of mind. Whether you attended AAD, networking with brands, or meeting other healthcare professionals, this episode will help you approach post-conference follow-up with more confidence. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| Making the Most of AAD (Re-release) | 23 Mar 2026 | 00:17:06 | |
Ahead of AAD, this is your reminder: conferences are prime opportunities to create content, connect with brands, and build relationships with other Med Creators. Come prepared to make the most of it! Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| The Legal & Ethical Guardrails Every Med Creator Should Know | 16 Mar 2026 | 00:21:46 | |
Posting online as a healthcare professional comes with responsibility. In this episode, Mimi Banks and Dr. Dustin Portela break down the legal and ethical guardrails every med creator should know. From patient privacy and consent to disclosures, DMs, and brand partnerships, they share filters to help protect your license, reputation, and credibility on social. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| Growing Across Platforms Without Creating More Content with Repurpose.Io | 09 Mar 2026 | 00:32:58 | |
Posting great content is only half the battle. Posting it across every platform can quickly become overwhelming. In this episode, Mimi and Dr. Portela sit down with the founders of Repurpose.io, the automation tool helping creators turn one piece of content into posts across Instagram, TikTok, YouTube, LinkedIn, and more. They break down how med creators can scale their reach, repurpose their content, and build a true online presence without spending hours manually reposting content. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| Why Plastic Surgeons like Dr. Babak Azizzadeh win on Social | 02 Mar 2026 | 00:27:51 | |
How do you build a world-class medical brand on social media? Dr. Babak Azizadeh shares his content strategy, from early Instagram posts to a polished, authority-driven presence that reinforces trust before patients ever walk into his office. He discusses branding, separating niches across accounts, workflow, leadership in his specialty, and how to align your online identity with your real-life reputation. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Dr. Babak: Instagram: @drazizzadeh | TikTok: @drazizzadeh | |||
| How Dr. Whitney Bowe Built Trust (and a Million Followers) | 23 Feb 2026 | 00:47:37 | |
Dr. Whitney Bowe didn’t build her audience with viral dances or a complicated setup, she built it by showing up with credibility, consistency, and content people genuinely needed. In this episode, the board-certified dermatologist, research scientist, and founder of the viral Skin Cycling method shares how she went from national TV segments on Good Morning America to creating trust-first education on TikTok and beyond. On this episode, she breaks down how she sources ideas from real patient questions, batches videos in just two hours, shifts her tone from “broadcast polished” to authentic, and separates expert content from brand content without losing her voice. If you’re an HCP trying to grow a community (and a business) the right way, this is your playbook. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Dr. Whitney Bowe: Instagram: @drwhitneybowe | @drwhitneybowebeauty | TikTok: @drwhitneybowe | | |||
| How Social Media Helped Dr. Tia Paul Grow Her Practice | 17 Feb 2026 | 00:26:03 | |
How can dermatologists use social media to grow their practice without losing credibility? In this episode, Harvard-trained dermatologist Dr. Tia Paul shares how she built a 400K+ audience on TikTok and Instagram by turning real patient questions, especially around skin of color, hyperpigmentation, and acne, into clear, trustworthy content. She explains her content workflow, balancing life as a mom and clinic owner, and how social media helped attract patients nationwide and open new business opportunities. A practical guide for any healthcare professional who wants to educate online without sounding like an ad! Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Dr. Tia Paul: Instagram: @dr.tiapaul | TikTok: @drtiapaul | |||
| Behind the Feed: Dr. Mara's team, process, and tools powering her social | 09 Feb 2026 | 00:31:23 | |
For HCPs, social media is no longer optional, it’s a powerful extension of patient education. On this episode of Med Creator 101, we’re joined by Dr. Mara Weinstein-Velez, board-certified dermatologist and fellowship-trained cosmetic surgeon, to explore how physicians can use social media to educate responsibly, build trust, and create meaningful opportunities. Dr. Mara shares her approach to content, misinformation, and maintaining professionalism online. This episode is a must-listen for any healthcare professional navigating the digital space. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Dr. Mara: Instagram: @drmaraweinstein | TikTok: @drmaraweinstein | |||
| How Dr. Mariza Snyder Built a Community on Facebook | 02 Feb 2026 | 00:34:06 | |
How do you grow a loyal audience in healthcare without chasing trends or burning out? Dr. Mariza Snyder explains how she built a multi-million-download platform through community-first content, Facebook growth, and long-form content. She shares what’s working on social media in 2026, how she approaches content strategy and batching, and the lessons she’s learned navigating algorithms, collaborations, and burnout. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Dr. Snyder: Instagram: @drmariza | TikTok: @drmariza Use the code ENERGIZED for 10% off at drmariza.com | |||
| What to Stop, Start & Double Down On in 2026 | 26 Jan 2026 | 00:24:28 | |
Social media never sleeps, and what works in 2026 looks very different than it did even a year ago. So if you’re still using the same strategies, your content may already be falling behind. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| Inside CVS' Partnership with Dr. Camille Howard | 21 Jan 2026 | 00:38:10 | |
Mimi and Dr. Portela go inside CVS’ partnership with Dr. Camille Howard, the first-ever Beauty Dermatology Advisor, and Michelle LeBlanc, Vice President, Merchandising for Beauty & Personal Care at CVS Health. In this episode, Dr. Howard shares how her approach to social media led to a partnership far bigger than traditional influencer marketing, and Michelle breaks down how CVS identifies and integrates HCPs voices into retail, education, and community health. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| e.l.f. Beauty’s Community-First Playbook with Patrick O’Keefe | 12 Jan 2026 | 00:35:22 | |
What does it really take to build a brand people love? In this episode, Mimi Banks and Dr. Dustin Portela sit down with Patrick O’Keefe, Chief Integrated Marketing Officer at e.l.f. Beauty, the brand behind some of the most viral, culturally relevant, and community-driven campaigns on the internet today. Patrick shares how e.l.f. grew from $250M to over $1.5B in revenue by putting community first and building what he calls “zero distance” between their leadership team and their audience. Listen to how e.l.f. listens to culture, learns from its audience, and leans into viral moments. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| When to Say No: Protecting Your Integrity as a Med Creator | 05 Jan 2026 | 00:21:02 | |
Not every brand deal or creative opportunity is worth saying yes to. In this episode, Mimi and Dr. Portela share how HCPs can evaluate brand deals, spot red flags in contracts, and protect their credibility on social media. From exclusivity clauses and creative control and declining deals professionally, this episode covers when saying no is the smartest move for long-term trust and growth as a med creator. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| Med Creator 101: What We Learned in 2025 | 15 Dec 2025 | 00:32:50 | |
In this special year-end episode, we’re revisiting the most valuable clips from our conversations with top healthcare creators and industry leaders in 2025. From short-form and long-form content to analytics, brand deals, and community building, this episode brings together the advice healthcare professionals needed most, straight from the med creators and brands shaping the space. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| How NAOS Works With Med Creators | 08 Dec 2025 | 00:28:35 | |
Want to land partnerships with brands like Bioderma and Institut Esthederm? In this episode, NAOS North America CEO Jeremy Bayen shares exactly how the brand chooses creators, why authenticity matters more than metrics, and how science drives every partnership. A must-listen for HCPs who want to stand out and get on a brand’s radar! Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| How Dr. Wallace Nozile Cuts Through the Noise | 01 Dec 2025 | 00:43:49 | |
For med creators trying to build trust and be themselves on social, Dr. Wallace Nozile's journey is the masterclass you didn’t know you needed. In this episode, Mimi and Dr. Portela sit down with Dr. Wallace shares how he went from avoiding social media to building a thriving platform, rooted in storytelling, creativity, and authenticity. He breaks down his content strategy for simplifying complex topics, crafting unforgettable hooks, and creating content patients actually care about. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela | |||
| Dr. Neera Nathan, The Harvard-Trained Dermatologist Redefining Skin Education Online | 17 Nov 2025 | 00:33:24 | |
From the OR to your “For You” page, Dr. Neera Nathan, double board-certified Harvard-trained dermatologist and MOHS surgeon, proves that education never stops in the classroom, it just goes online. In this episode, Mimi and Dr. Portela sit down with Dr. Nathan, as she shares how her desire to teach led her from academic dermatology to a thriving social media platform with over 1.5 million Instagram followers and 700K on TikTok. She opens up about her early experiments with TikTok trends, how one viral dark-circle video changed everything, and why quick cuts, captions, and relatable storytelling are her editing superpowers. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Dr. Neera Nathan: Instagram: @dermatologysurgeon | TikTok: @dermatologysurgeon | |||
| How to Stand Out as a Med Creator with Erica Mallett | 10 Nov 2025 | 00:34:59 | |
What makes a creator unforgettable? In this episode, Mimi Banks and Dr. Dustin Portela sit down with Australian brand strategist Erica Mallett, a former national radio host turned advisor for billion-dollar brands, to uncover what it really takes to stand out on social media. Find out how to define your tone of voice, turn your expertise into emotion-driven storytelling, make education entertaining and more! Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Erica Mallett: Instagram: @erica_mallett | TikTok: @erica_mallett | |||
| How Dr. Katie Beleznay Turns Education Into Engaging Content | 03 Nov 2025 | 00:29:06 | |
“Know your why, and everything else will follow.” For Vancouver-based dermatologist, Dr. Katie Beleznay, that’s the secret to transforming education into scroll-stopping content. In this episode, she shares her secrets to creating content, working with brands, and building trust through authenticity. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Dr. Katie Beleznay: Instagram: @drkatiebeleznay | TikTok: @drkatiebeleznay | |||