Mastering Social Media for Schools – Details, episodes & analysis
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Mastering Social Media for Schools
Andrea Gribble
Frequency: 1 episode/7d. Total Eps: 320
Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!
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See all- https://artlist.io/
913 shares
- https://socialschool4edu.com/
719 shares
- http://www.socialschool4edu.com
646 shares
- https://www.instagram.com/stories
3206 shares
- https://www.instagram.com/s
406 shares
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Technical evaluation of the podcast's RSS feed quality and structure.
See allScore global : 68%
Publication history
Monthly episode publishing history over the past years.
Social Media Tips (Not Tricks) to Build Lasting Engagement in School PR with Chanda Gilmore, M.S.
Episode 292
lundi 10 novembre 2025 • Duration 40:35
- What happens when a strategic communications expert from higher ed takes on K-12 social media? Chanda Gilmore drops fresh, practical advice your school can start using right away.
- Before you post, are you really listening? Discover why tuning in to your community first could be the biggest game-changer for your engagement strategy.
- Think there’s a magic formula for engagement? Think again. Chanda breaks down why what works in one district might totally flop in another—and how to figure out what fits your community.
- From showcasing custodians to tapping into short-form video, you’ll hear creative ways to move beyond “just posting” and start building a true connection with your audience.
SPECIAL GUEST
Chanda Gilmore, M.S.
Instructor, Strategic Communication and Public Relations
University of Delaware, Delaware
Email: cgilmore@udel.edu
LinkedIn: https://linkedin.com/in/chanda-gilmore
Website: https://www.udel.edu/academics/colleges/cas/units/departments/communication/
Instagram: https://www.instagram.com/udcommdept/
USEFUL INFORMATION
- Video tip on Facebook’s new metric called “Viewers” - Click here to watch!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
Shifting Public Perception Through Stories: KCPS’s Turnaround with Shain Bergan
Episode 291
lundi 3 novembre 2025 • Duration 52:27
- Shain Bergan shares the incredible story of how Kansas City Public Schools rewrote their narrative. From declining enrollment and 60-year-old buildings to renewed community pride and growing numbers, all through the power of consistent, strategic storytelling.
- Get the inside scoop on how a $474 million bond passed with 85% voter approval - the first successful bond in nearly six decades! Discover how social media, media access, and bold transparency helped the community believe in the district again.
- Learn how Shain built a social media presence from nearly nothing to triple-digit growth in just two years - starting with school visits, building trust, and empowering teachers and staff as storytellers.
- From skepticism to buy-in: Discover the systems, mindset shifts, and content strategy that helped turn KCPS’s social media into a vibrant, authentic reflection of what’s really happening in schools and why that’s changing everything.
SPECIAL GUEST
Shain Bergan
Public Relations Coordinator
Kansas City Public Schools, Missouri
Email: sbergan@kcpublicschools.org
X: @KCPSShain
Website: https://www.kcpublicschools.org
Facebook: https://www.facebook.com/kcpublicschools/
Instagram: https://www.instagram.com/kcpublicschools/
X: https://x.com/kcpublicschools
USEFUL INFORMATION
- Register now for the Social Media for Schools Retreat happening June 23-25, 2026.
- Grab more information on the bond campaign at this website: https://www.kcpsbond.org/
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
You Can Teach a Principal New Tricks: Social Media Success with Scott Gordon
Episode 282
lundi 1 septembre 2025 • Duration 34:05
- Scott Gordon, a 25-year veteran in education, shares how diving into social media transformed his role—and reignited his passion for leadership.
- Learn how Scott, with zero prior social media experience, became a consistent and confident storyteller for his school.
- Discover the impact of splitting athletic and school pages—and how it spotlighted more than just sports.
- Hear how one small-town principal uses everyday moments, history, and humor to authentically connect with his community.
SPECIAL GUEST
Scott Gordon
Principal
Regional School Unit 34, Maine
Email: scott.gordon@rsu34.org
Website: https://www.rsu34.org/o/oths
Facebook: https://www.facebook.com/OTHSCoyotes/
Instagram: https://www.instagram.com/othscoyotes/
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
Social Media Strategies That Work for Schools with Lynn Goehring
Episode 192
lundi 11 décembre 2023 • Duration 46:42
- She’s only been in her district for 10 months, but the growth in social media is off the charts! Learn what Lynn’s focus was as she started her job for this district of 5,200 students near Kansas City, Missouri.
- There are two keys to getting great content from your staff - and you’ll learn exactly how to use them in your school!
- Reaching over 30,000 different people per month on Facebook is possible. Lynn shares the type of content that her community loves to engage with!
SPECIAL GUEST
Lynn Goehring
Assistant Director of Communications and Community Engagement
Hickman Mills C-1 Schools, Missouri
Email: lynn.goehring@hickmanmills.org
Twitter: @lynn_goehring
Website: https://www.hickmanmills.org
Facebook: https://www.facebook.com/HMC1Proud
Instagram: @HMC1Proud
Twitter: @HMC1Proud
YouTube: @HickmanMillsC1SchoolDistrict
LinkedIn: https://www.linkedin.com/company/hmc1sd/
USEFUL INFORMATION
- Join the free webinar on December 14th, “Live Q&A Discussion for School Social Media.”
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
The Simplicity of Sharing the Good with Katelyn Brown
Episode 191
lundi 4 décembre 2023 • Duration 33:11
- Want to hear a great case study that will help support adding another person to your communications team? This is it!
- Katelyn has been on the job for only 18 months, but she breaks down how she gets content, how often she posts, and the amazing growth she’s had on Instagram.
- If you wonder how to utilize the hashtag associated with your district, listen in to grab some great ideas on repurposing the content you find on social media and beyond.
- Often, the struggle with social media is finding time for it all. Katelyn’s entire interview revolves around the art of simplicity in her social media strategy. The best thing is - it’s working!
SPECIAL GUEST
Katelyn Brown
Digital Communications and Marketing Coordinator
Liberty Public Schools, Missouri
Email: katelyn.brown@lps53.org
Twitter: @katelynbnews
Website: https://www.lps53.org
Facebook: @libertypublicschools53
Instagram: @libertypublicschools53
Twitter: @libertyschools
USEFUL INFORMATION
- Join the free webinar on December 14th, “Live Q&A Discussion for School Social Media,” now - click here!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
Incorporating Student Content To Help Feed the Multimedia Marketing Machine with Rob Johnson
Episode 190
lundi 27 novembre 2023 • Duration 41:26
- Do you reach 1,000,000 people each month with your content? Well, today’s guest leads the digital strategy at a high school that does - and you’ll want to listen in.
- Today’s students are interested in media, video production, and more. Use the work they do in class to help promote your school!
- La Salle College High School has just over 1,000 students attend its all-boys school, and you’ll learn exactly how they are incorporating their curriculum to help celebrate the students and staff at their school.
SPECIAL GUEST
Rob Johnson
Director of Digital Strategy
La Salle College High School, Pennsylvania
Email: johnsonr@lschs.org
Twitter: @Rjohnson_LSCHS
Website: https://www.lschs.org
Facebook: https://www.facebook.com/lschs
Instagram: @LSCHS
Twitter: @LSCHS
YouTube: https://www.youtube.com/WEXPtv
USEFUL INFORMATION
- Sign up for my free webinar on December 14th, “Live Q&A Discussion for School Social Media,” now - click here!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
From Engaging Teacher to Powerful Storyteller - A Journey in Austin Public Schools with Ryan Mayers
Episode 189
lundi 20 novembre 2023 • Duration 44:20
- A person’s journey into school communications is always interesting. Today’s episode is no different! Learn how Ryan went from math teacher to technology integrationist to communications coordinator in Austin, Minnesota.
- See what social media looks like for this one-person shop in a district of more than 5,000 students.
- Ryan shares the various social media features that he posts on a regular basis and the feedback the community has provided.
SPECIAL GUEST
Ryan Mayers
Communications Coordinator
Austin Public Schools, Minnesota
Email: ryan.mayers@austin.k12.mn.us
Website: https://www.austin.k12.mn.us
Facebook: https://www.facebook.com/isd492
Twitter: @isd492
Instagram: @ISD492
YouTube: https://youtube.com/isd492
USEFUL INFORMATION
- Facebook Engagement Question - link to post
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
Communication Audits: What You Need To Know and Why You Shouldn’t Fear Them with Melissa Robinette
Episode 188
lundi 13 novembre 2023 • Duration 46:56
- From journalist to school communicator to mom - this week’s guest has a wealth of knowledge and experience to share with you! She has successfully implemented a social media stipend at each of her 12 schools, and she’ll explain exactly what the staff members are paid and their responsibilities.
- You might be afraid of a communications audit, but Melissa likes to think of it as an assessment. She breaks down the process, which includes analyzing where they are at as a district regarding communication, identifying what is working well, and then prioritizing what they should work on.
- Do you ever feel like you’re on an island when it comes to school communications? Find out some of the connection points Melissa uses to help her as a solo office with nearly 11,000 students.
SPECIAL GUEST
Melissa Robinette
Director of Public Relations
Spartanburg District Five Schools, South Carolina
Email: Melissa.robinette@spart5.net
Twitter: @tvmelissa
Website: https://www.spart5.net
Facebook: https://www.facebook.com/SpartanburgD5
Instagram: @spartanburgd5
Twitter: @SpartanburgD5
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
How to Leverage Social Media Like an Independent School with Deanna Luna
Episode 187
lundi 6 novembre 2023 • Duration 40:03
- With 20 years of working with independent schools, Deanna has built an expertise in social media storytelling, and she dishes out example after example in today’s episode!
- “Reselling the Sold” is a term Deanna uses to describe the strategy behind social media content. Learn all about what that means and how to incorporate it at your school.
- Are you nervous about letting students help with Instagram Takeovers? Deanna was too, but she did it, and she shares all of her lessons learned.
- Fundraising isn’t easy, but social media can help. Learn specific tips to help make it easy for your followers to participate!
SPECIAL GUEST
Deanna Luna
Director of Communications and Marketing
The Bright School, Tennessee
Email: dluna@brightschool.com
Twitter: @deannaluna
Website: https://brightschool.com/
Facebook: https://www.facebook.com/thebrightschoolchattanooga
Instagram: @thebrightschool
LinkedIn: https://www.linkedin.com/company/the-bright-school/
USEFUL INFORMATION
- Instagram post about art portfolios
- Link to Student Instagram Takeover from Merritt
- Your Instagram Story Takeover Guide
- From the #K12PRtip - Frustrated with Facebook? Stay Ahead of Updates and Glitches with Our Fall 2023 Guide!
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
How to Communicate Complex Issues with Nicole Kirby, APR and Bob Noyed, APR
Episode 186
lundi 30 octobre 2023 • Duration 50:25
- Do you need help putting complex issues like budget reductions, referendum/bond questions, and curriculum changes into your communication strategy? You’re not alone! Grab practical advice from our experts, Bob & Nicole.
- When you communicate complex items, you need to remember four things: Time, Repetition, Context, and Message Layering.
- Schools can only inform through communication efforts. Find out how to walk a bright line to ensure you stay within the legal limits of what can be shared.
- Want to know a little-used tool that might make a huge difference in your community? You’ll hear what it is and learn other communication channels you may want to think through as you plan.
SPECIAL GUESTS
Nicole Kirby, APR
Senior Strategist
CESO Communications, Minnesota
Email: nicole.kirby@theceso.com
Twitter: @kirby310
Phone: 816-289-5633
Bob Noyed, APR
Vice President
CESO Communications, Minnesota
Email: bob.noyed@theceso.com
Phone: 612-325-2127
Website: https://theceso.com/
LinkedIn: https://www.linkedin.com/company/ceso-communications/
Proud Sponsor of the School PR Happy Hour Podcast
USEFUL INFORMATION
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
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