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Explore every episode of the podcast Mastering Social Media for Schools

Dive into the complete episode list for Mastering Social Media for Schools. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Empowering School Leaders with Communication Training with Brian Nicol02 Sep 202400:47:02
  1. The evolution of social media and communication has come a long way since Brian started working after college in the ‘90s. Take a quick trip down memory lane to see how far we’ve come.
  2. Social media is worth it. We discuss the impact and importance of this powerful communication tool for schools.
  3. There is a new program available called the Donovan Group Communication Academy. Currently available in six states, it will launch nationwide soon. Find out what it covers and who should consider applying.


SPECIAL GUEST

Brian Nicol

Partner

Donovan Group, Headquarters located in Wisconsin


Email: brian.nicol@donovan-group.com 

Twitter/X: @bsnicol2


Website: https://donovan-group.com/ 

Facebook:  https://www.facebook.com/donovangroup/ 

Twitter/X: @DonovanGroup



USEFUL INFORMATION

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

Inspiring Lifelong Learners with College Wear Wednesdays with Angie Balius26 Aug 202400:35:16
  1. As a Principal - you can impact family engagement with social media posts! Learn how Angie does this in her small elementary school of 350 students.
  2. Learn about the project-based learning project College Wear Wednesdays! This program is so much more than a social media photo opportunity.
  3. Are you struggling with student privacy? Angie shares her practical advice.


SPECIAL GUEST

Angie Balius

Principal of Stanley Elementary

Garden Grove Unified School District, California


Email: abalius@ggusd.us 


Website: https://stanley.ggusd.us/ 

Facebook: https://www.facebook.com/StanleyGGUSD/ 

Instagram: https://www.instagram.com/stanleyggusd/ 




USEFUL INFORMATION

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

How to Successfully Roll Out Any New Districtwide Platform with Jennifer Valley and Laura Hrad24 Jun 202400:58:27

In this episode, you'll discover:

  1. Understanding the Need: Insights into Richfield Public Schools’ approach to identifying a communication platform that meets the needs of families, staff, and students.
  2. Best Practices for Rollout: Jennifer and Laura share crucial steps and best practices for successfully launching a new districtwide platform.
  3. Overcoming Challenges: Learn from the good, the bad, and the challenging aspects of their March 2023 rollout.
  4. Assessing Success: Discover why Jennifer and Laura believe their rollout was successful and the key factors that contributed to this achievement.
  5. Future Planning: Stay tuned for valuable social media tips to enhance your storytelling in the 2024-2025 school year.


SPECIAL GUESTS

Jennifer Valley

Director of Marketing

Richfield Public Schools, Minnesota

Email: jennifer.valley@rpsmn.org 


Laura Hrad

Digital Communications Specialist

Richfield Public Schools, Minnesota

Email: laura.otterness@rpsmn.org 


Website: https://www.richfieldschools.org 

Facebook: @RPS280 

Twitter: @Richfield280

Instagram: @richfield280  

LinkedIn: https://linkedin.com/school/richfield-public-schools 

Email questions to socialmedia@rpsmn.org or visit their website and hit the “I have a question” link at the bottom of any page!


USEFUL INFORMATION


MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

What’s Up with Facebook? What Schools Need to Know for the 2022/2023 School Year with Andrea Gribble03 Oct 202201:36:36
  1. This very special episode is a replay of a global webinar that I recently shared. I invite you over to my YouTube channel to watch this episode!
  2. Facebook has changed SO much! It's almost unrecognizable from a few years ago. In this webinar, I break down what has changed, what schools need to know, and how you can make the most of Facebook in the 2022/2023 school year. 
  3. Facebook users have a new interface when it comes to the newsfeed. Find out how this is impacting the reach of your Facebook posts for your school.
  4. Facebook Reels, Facebook Business Manager, and New Pages Experience are covered.



Email: andrea@socialschool4edu.com 

Follow Andrea on Twitter: @andreagribble 


Website: www.socialschool4edu.com 

Facebook: https://www.facebook.com/socialschool4edu 




USEFUL INFORMATION

  • Access the slides from the presentation here: Slide Deck
  • Interested in taking advantage of our 6-month membership trial? Learn more here: https://socialschool4edu.com/ 
  • Social Media Bootcamp is a great place for the foundational skills needed for schools, and it's now being incorporated into our Membership Program. Learn more here.

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

www.SocialSchool4EDU.com


Website Woes, Wows, and Well-Balanced Tips for Schools with Tara Claeys26 Sep 202200:40:03
  1. Schools get many things wrong when it comes to websites, and Tara is going to break down those top 4 things in today’s episode.
  2. After working with schools around the world, Tara shares some of the trends that are working well for school websites. 
  3. What social media feed should you embed on your website? Tara recommends Instagram and shares the reasons why.
  4. If you are looking to incorporate more storytelling into your website, we talk through the best ways to do it. We even give you permission to give up on one method - so make sure to listen!


SPECIAL GUEST

Tara Claeys

Owner of Design TLC



Email: tara@designtlc.com 

Twitter: @TaraClaeys    



Website: https://designtlc.com 

Instagram: https://www.instagram.com/designtlcweb/ 

Twitter: https://twitter.com/DesignTLC4web 

LinkedIn: https://www.linkedin.com/in/taraclaeys/ 



USEFUL INFORMATION

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com


Called to do “Moore” in a One-Person Communications Office with Callen Moore19 Sep 202200:37:58
  1. Are you struggling as a one-person communications team? Then you are in the right spot. Callen Moore is shining bright when it comes to social media in her district of 14,600 students. 
  2. Callen breaks down her simple system of getting equal coverage of her 15 schools on social media. Hint- she doesn’t do it alone. She has amazing school ambassadors who help!
  3. What post garnered 295 comments in less than 5 hours? You’ll find out how Callen traveled out of her comfort zone and is definitely a believer now.
  4. Are you in charge of planning a state SPRA (School Public Relations Association) event? Callen shares her practical tips for creating an event that members will love!


SPECIAL GUEST

Callen Moore

Public Relations Officer

Walton County School District, Georgia



Email: callen.moore@walton.k12.ga.us 

Twitter: @CWMOORE15    



Website: https://www.walton.k12.ga.us 

Facebook: https://www.facebook.com/waltoncountyschools 

Instagram: https://www.instagram.com/wcsd_ga  

Twitter: https://twitter.com/wcsd_ga 



USEFUL INFORMATION

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com


Keeping it ‘REEL’ with Yvonne Harris and Lori Maugans12 Sep 202200:39:29
  1. It takes a village, and today you’ll meet two of the awesome school communicators from Humble ISD in Texas!
  2. Are you trying to organize your Twitter accounts in your district? Yvonne and Lori share how they did it, starting with the account names, in their large school district with more than 40 different schools.
  3. Have you ever been to social media for schools church? Well, our guests will take you there today with their discussion on how social media should be used.
  4. Don’t be afraid of new tools! Yvonne and Lori jumped right in with Instagram Reels and have learned about the storytelling power behind it.


SPECIAL GUESTS

Yvonne Harris

Assistant Director of Web/Mobile Communications

Humble Independent School District, Texas


Email: yvonne.harris@humbleisd.net 

Twitter: @yvonnepharris 


Lori Maugans

Web/Mobile Communications Coordinator

Humble Independent School District, Texas


Email: lori.maugans@humbleisd.net 

Twitter: @lorimaugans 



Website: https://www.humbleisd.net 

Facebook: https://www.facebook.com/HumbleISD 

Instagram: https://www.instagram.com/humble.isd/ 

Twitter: https://twitter.com/HumbleISD  



USEFUL INFORMATION

  • Instagram Reel Example - Prize Posse
  • Principal Month - Example 1 & Example 2
  • Interested in our membership program? Learn more here: https://socialschool4edu.com/ 
  • Want to join the Social Media Bootcamp?  The Social Media Bootcamp referenced in this podcast is now being incorporated into our Membership Program. Check it out at the link above!

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com


2022 School Social Media Survey Results with Andrea Gribble05 Sep 202200:46:35
  1. We surveyed 465 school social media managers from across the country and share all of the results in this episode.
  2. You’ll learn about the top social media platforms being used by schools and also find out what platforms are not being used!
  3. What are the biggest struggles when it comes to social media? I bet you’ll find that you are not alone.
  4. As we look toward a new school year, we all have goals. Find out what areas other social media managers are focused on for the 2022-2023 school year.




Email: andrea@socialschool4edu.com 

Follow Andrea on Twitter: @andreagribble 


Website: www.socialschool4edu.com 

Facebook: https://www.facebook.com/socialschool4edu 




USEFUL INFORMATION

  • The entire survey results are shared in this detailed blog: 2022 School Social Media Survey Results  
    • Many extra links to helpful resources are included in the blog as well.
  • If you want to join the free Webinar on Thursday, September 15 at 11 am CST, make sure that you are on my free e-newsletter - click here. The webinar is called “What’s Up with Facebook?! What Schools Need to Know for the 2022/2023 School Year.”
  • Interested in our membership program? Learn more here: https://socialschool4edu.com/ 
  • Our Instagram Bootcamp and Social Media Bootcamp are now being incorporated into our Membership Program. Learn more at the link above!

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

www.SocialSchool4EDU.com


Building a Team of Content Creators with Dr. Jill Johnson29 Aug 202200:34:20
  1. Time and content are the biggest challenges when it comes to social media for most school communicators. Well - you are in luck because today’s podcast is all about solving both of these problems!
  2. Dr. Jill Johnson did her dissertation work on utilizing students as social media content creators. She shares her tips on how to get students involved, trained, and active on the social platforms for your school or district.
  3. Perception is reality - so consistent storytelling is key for schools. Students have the time, ability, and stories to tell. Class Intercom has a safe way to allow them to be part of the process.


SPECIAL GUEST

Dr. Jill Johnson

President

Class Intercom, Nebraska



Email: jill@classintercom.com 

Twitter: @drjilljohnson 



Website: www.classintercom.com 

Facebook: https://www.facebook.com/classintercom 

Instagram: https://www.instagram.com/classintercom/ 

Twitter: https://twitter.com/classintercom  

LinkedIn: https://www.linkedin.com/company/16260638/admin/ 

YouTube: https://www.youtube.com/channel/UCWsviazD_2Hr2-1pOo5Ht_Q 



USEFUL INFORMATION

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com


Meet Your Parents Where They Are with Teddy Gabbart22 Aug 202200:33:36
  1. Teddy Gabbart has been involved with schools his entire career. His company, Gabbart Communications, serves more than 700 school districts with an all-in-one communication solution to handle your website, apps, notifications, social media, digital classrooms, and even an online store.
  2. The expectations from our parents have certainly changed over the years. Teddy breaks down the biggest changes he’s seen and how schools have been required to respond.
  3. When it comes to school websites, Teddy is an expert. He identifies the biggest things schools are still getting wrong and shares ideas to fix them!
  4. GabCon is an annual event that happens in Durant, OK each June. Learn more about it in this episode!


SPECIAL GUEST

Teddy Gabbart

President

Gabbart Communications, Oklahoma



Email: teddy@gabbart.com    



Website: https://www.gabbart.com 

Facebook: https://www.facebook.com/GabbartCom/ 

Twitter: https://twitter.com/gabbartcom 

LinkedIn: https://www.linkedin.com/company/gabbart-communications/ 



USEFUL INFORMATION

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com


Crisis Communication: Strengthening Trust and Relationships During Difficult Times with Amber Graham Fitzgerald15 Aug 202200:49:49
  1. There are two important components in handling a crisis - having a solid crisis communication plan and then responding to the crisis. Amber breaks down the main components of each one.
  2. Social media is the key to building trust and showing transparency before a crisis ever happens. Daily posts about student and staff success will help tell your school’s story.
  3. When should social media be used during a crisis? Amber explains two specific ways that your school should use it.
  4. Social media can be a powerful tool in recruiting staff. Amber shares some unique approaches in this interview. She also has some amazing resources available in the show notes!


SPECIAL GUEST

Amber Graham Fitzgerald

Director of Member Engagement

Oklahoma State School Boards Association, Oklahoma



Email: amberf@ossba.org 

Twitter: @mrsamberfitz 



Website: https://www.ossba.org 

Facebook: https://www.facebook.com/ossbaoklahoma 

Twitter: https://twitter.com/OSSBAoklahoma 



USEFUL INFORMATION

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com


Your Back-to-School Supply List for School Communicators with Andrea Gribble08 Aug 202200:22:07
  1. It’s a brand new school year. Are you ready? After the last 2+ years, you may not be!
  2. Just as the airlines tell you to put on your own oxygen mask before helping others, this back-to-school supply list is just for the school communicators out there.
  3. Andrea breaks down her 5 items that you need as the school year begins:
    1. Energy
    2. Grace
    3. Joy
    4. Delegation
    5. Boundaries
  4. After listening, email Andrea and let her know which item resonated the most with you!




Email: andrea@socialschool4edu.com 

Follow Andrea on Twitter: @andreagribble 


Website: www.socialschool4edu.com 

Facebook: https://www.facebook.com/socialschool4edu 




USEFUL INFORMATION

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com


Lessons Learned from 30+ Years in School PR with Connie Blaney, APR01 Aug 202200:37:50
  1. Back in 1980, Connie landed her first role in a very new position for schools with Putnam City School District. She remembers back to being the first with an electric typewriter and eventually had one of the district’s first computers!
  2. Throughout her career, there has been a lot of change, but crisis management has probably been one of the most challenging areas. Connie spends some time talking about how the Norman Public Schools handled the aftermath of the Oklahoma City bombing.
  3. Networking is critical, and Connie shares how she first became involved in her state school public relations association, OKSPRA. She shares several tips on getting involved.
  4. Continuous learning is critical if you want to stay on top of your game! Connie pursued her APR and also obtained a master's degree when she was in her 50s, proving that it is never too late to learn!


SPECIAL GUEST

Connie Blaney, APR

CEO- Blaney Communications & PR, Inc.



Email: connieblaney@cox.net 



USEFUL INFORMATION

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com


5 Pro Tips to Boost Your School's Social Media Game Next Year with Andrea Gribble17 Jun 202400:25:04
  1. Summer is here, and I know you are already thinking about next school year! Let’s set you up for success with five pro tips to help boost your social media game next year.
  2. Today, I’ll break down five tasks or projects and provide supporting resources to help you complete them.
  3. Have questions? I’m always available. I’m also excited to invite you to a free professional development series starting this month! Listen to the end to learn more.




Email: andrea@socialschool4edu.com 

Follow Andrea on Twitter/X: @andreagribble 


Website: www.socialschool4edu.com 

Facebook: https://www.facebook.com/socialschool4edu 



USEFUL INFORMATION



MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

www.SocialSchool4EDU.com

Facebook Ads, Branding, and Classroom Visits with Maci Stover25 Jul 202200:30:05
  1. Are you new to the world of school communications? So is Maci! She’s the first one to ever have the specialized role in her district of 2,000 students, and she shares how she got set up for success.
  2. Visiting classrooms is important, but it’s hard with all of your responsibilities. Maci shares her “Media Day” setup and explains how it has helped build relationships with both students and staff.
  3. Facebook Ads can be intimidating, but Maci wasn’t afraid to jump in. She shares her strategy, including frequency and budget.
  4. Branding is critical for every school. Learn the tools Maci uses to keep Clinton Public Schools recognized in the digital world, whether it has a school logo on it or not!


SPECIAL GUEST

Maci Stover

Communications Director

Clinton Public Schools, Oklahoma


Email: maci.stover@clintonokschools.org 

Facebook: https://www.facebook.com/macianne.morton 



Website: https://www.clintonokschools.org 

Facebook: https://www.facebook.com/OKClintonPublicSchools/ 

Twitter: https://twitter.com/CPSRedTornadoes 



USEFUL INFORMATION

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

Driving Big Marketing Results on a Small Budget - What Independent Schools Can Teach Us with Aubrey Bursch18 Jul 202200:40:02
  1. Aubrey runs Easy School Marketing, a company that specializes in helping small, independent schools stand out. She understands that with limited resources, small schools need innovation to survive. 
  2. The social media strategies that are key to independent schools are the same strategies that all schools need to implement. She breaks down how to focus on the right social media channels, and I even get her to share what channels the majority of schools find the most important.
  3. There are 4 types of content that schools should be sharing on their social channels, and I bet your school is missing at least one of them! Learn what they are and hear examples of each type.
  4. To have great social media, you must create systems. Aubrey and I break down some systems that we suggest for the schools we each serve.


SPECIAL GUEST

Aubrey Bursch

CEO & Founder, Easy School Marketing

National Consultant, based in Maryland



Email: aubrey@easyschoolmarketing.com 

Instagram: https://www.instagram.com/aubrey_bursch/ 

LinkedIn: https://www.linkedin.com/in/aubreybursch 


Website: https://www.easyschoolmarketing.com 

Facebook: https://www.facebook.com/easyschoolmarketing 


Podcast: https://mindfulschoolmarketing.com/ 



USEFUL INFORMATION

  • Join in the next small-school leader meet up by clicking this link: https://www.easyschoolmarketing.com/leaders 
  • The Social Media and Instagram for Schools Bootcamps are now being incorporated into our Membership Program. Learn more about our membership here.

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

How to Help Your New Leader Understand Your Social Media Strategy with Heidi Feller11 Jul 202200:30:56
  1. Many schools have new leadership this school year, and getting them on board with your social media strategy is important.
  2. Don’t tackle your new leader on their first day on the job. Schedule 30 minutes with them during their 2nd or 3rd week.
  3. Highlight the impact social media is making. Bring numbers and talk about the importance of celebrating the district.
  4. Heidi also talks through frequently asked questions from new leaders and what NOT to talk about during this first discussion.


SPECIAL GUEST

Heidi Feller

Chief Inspirational Officer

#SocialSchool4EDU


hefeller1169@gmail.com

Twitter: @heidi_feller




USEFUL INFORMATION

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com


How to Conduct a DIY Communications Audit with Anisa Sullivan Jimenez, MPA, APR04 Jul 202200:36:59
  1. Oconee County Schools is a district of 8,500 students and 1,000 staff. Anisa has helped elevate their storytelling and communication efforts after conducting a communications audit that she carried out on her own.
  2. Anisa shares her data collection, analysis, and delivery strategies in this conversation, and even includes links to some of her audits (see below).
  3. If you are a communications department of one, you are going to want to find out how Anisa gets great stories from her communication ambassadors. She also continues to support them through small but effective professional development opportunities.
  4. When Anisa started at Oconee back in 2018, she was the first-ever communications person to serve in the district. She focused on social media and the website because those are highly visible. She also spent time in schools building critical relationships. 


SPECIAL GUEST

Anisa Sullivan Jimenez, APR

Director of Communications

Oconee County Schools, Georgia



Email: ajimenez@oconeeschools.org 

Twitter: @AnisaSJimenez    



Website: https://www.oconeeschools.org 

Facebook: https://www.facebook.com/oconeecoschools 

Instagram: https://www.instagram.com/oconeecoschools 

Twitter: https://twitter.com/oconeecoschools 

Youtube: https://www.youtube.com/oconeecoschools 



USEFUL INFORMATION

  • Example of the Communication Audit Report - click here
  • Example of the Monitoring Report - click here
  • One of Anisa’s secret weapons is that she is involved in our membership program. Interested in joining? Learn more here: https://socialschool4edu.com/ 

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com


Divisive Communities - Finding Your Way Back to Hope with Julie Thannum, APR27 Jun 202200:44:06
  1. Public schools across the country are facing divisive communities. As the communications person in your district who is so passionate about this job, it’s hard not to take it personally.
  2. Julie has extensive experience in this arena and shares how she has survived the personal attacks. She shares many tips to help you.
  3. It’s time to get back to building relationships, telling stories, and focusing on the people who love and support our school districts. 
  4. A key to thriving in your role as a school communicator is to network! You are never alone. Organizations like TSPRA and NSPRA have been a lifeline for Julie. She also is active in the free Twitter group #K12PRchat. Her former district was a part of the #SocialSchool4EDU membership program, as well. All of these serve as helpful resources to survive the challenges of school communications.


SPECIAL GUEST

Julie Thannum, APR

Senior Strategist (with more than 30 years of experience in school PR)

CESO Communications, Minnesota



Email: julie.thannum@theceso.com 

Twitter: @juliethannum    



Website: https://theceso.com/communications/ 

Facebook: https://www.facebook.com/CESOcomm 

Instagram: https://www.instagram.com/cesocomm/ 

Twitter: https://twitter.com/theceso

https://twitter.com/CESOcomm  



USEFUL INFORMATION

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com


How Digital Sales Can Help Win School Choice with Megan Renihan20 Jun 202200:49:08
  1. Afraid of spending money on advertising? Don’t be! Megan is going to break down how she spent $1,000 to run a multi-month campaign to promote school enrollment.
  2. Grab yourself a good advertising partner, maybe your local cable or TV station, and work with them on ad messenger. Batesville has seen promising results from their ads and Megan is going to share some of those stats.
  3. Have a story that you think deserves to go viral? Megan has a story for you and shares her strategy that eventually landed them on the Kelly Clarkson Show!
  4. Students and staff should be the stars of all of your videos and stories. 
  5. Interested in starting a podcast? Megan shares their simple method of transforming a short radio clip series into a podcast that now has more than 58,000 downloads!


SPECIAL GUEST

Megan Renihan

Communications Coordinator

Batesville School District, Arkansas


Email: mrenihan@gobsd1.org 

Twitter: @megan_graddy    


Website: https://www.batesvilleschools.com/ 

Facebook: https://www.facebook.com/BatesvilleSchoolDistrict 

Instagram: https://www.instagram.com/batesville_schools/ 

Twitter: https://twitter.com/BatesvilleSD 

YouTube: https://www.youtube.com/channel/UCd-BrhoAXPPKodXJcruHb0Q 

RSS Feed (podcast): https://rss.com/podcasts/bsdpioneerupdate/  

Pinterest: https://pin.it/2aZWCk5 



USEFUL INFORMATION

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com


Creating Consistent Summer Posts through User-Generated Content with Erica Chandler, APR13 Jun 202200:37:40
  1. Not sure what to post this summer? Erica will be breaking down her #AfftonAroundTheWorld campaign that she does with her school district each year. This is a feature you could still implement this summer!
  2. Beyond this one feature, Erica will share her other summer content plans that include summer school, capital improvement projects, and more. She even shares when she transitions to posting back-to-school information.
  3. Erica is excited to be launching her team of Digital Media Coordinators at each school. These folks will be receiving a small stipend for taking care of social media and web content for their building. 
  4. The school communication community is truly like family. Erica will share how networking has helped her survive and thrive in her 10-year career.


SPECIAL GUEST

Erica Chandler, APR

Director of Communications

Currently serving as President of Missouri School Public Relations Association (MOSPRA)

Affton School District, Missouri



Email: echandler@afftonschools.net 

Twitter: @ericajchandler



Website: https://www.afftonschools.net/ 

Facebook: https://www.facebook.com/AfftonSchools 

Instagram: https://instagram.com/afftonschools 

Twitter: https://twitter.com/AfftonSchools 



USEFUL INFORMATION

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com


Building Strong Parent Partnerships with the Power of Our Words with Patricia Weinzapfel, MS06 Jun 202200:36:34
  1. As an educator, you know you need to communicate with your families, but it's hard to know what to say and how to say it...it's hard to know what to write and how to write it.
  2. After a fifteen-year career in journalism, Patricia found herself in a room full of educators and discovered she didn’t understand the acronyms and words they were using. So how could families understand it?
  3. Patricia shares simple tips to instantly improve your writing. Tips like:
    • Don’t use a five-dollar word when a fifty-cent word will do
    • Use the word “you” 
    • Check your tone by reading your words out loud
  4. Grab Patricia’s book now on Amazon or at your local book store!


SPECIAL GUEST

Patricia Weinzapfel, MS

School Home Communication Consultant

Patricia Weinzapfel Communications and Consulting


Email: patriciaweinzapfel@gmail.com 

Twitter: @pfwindy 


Website: https://www.patriciaweinzapfel.com    

Facebook: https://www.facebook.com/patricia.klinemanweinzapfel 

LinkedIn: www.linkedin.com/in/patricia-weinzapfel-9aab4878 



USEFUL INFORMATION

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Keys to Content Creation with Brian Bridges30 May 202200:42:33
  1. This episode is also known as ‘Keys to C2 with B2’ - and it is brimming with content creation ideas!
  2. Brian shares his unique formula for a great Facebook post. It begins a certain way and ends a certain way - and he explains all the reasons behind it!
  3. Building an army of storytellers is key when you are a one-person communication department. Brian utilizes a staff person at each building who receives a stipend and a student social media team. He breaks down how he trains them and what they are responsible for.
  4. QR codes are back - and Brian puts them to use with his Jot Form that staff use to submit content for social media. It’s a genius idea that is actually working. You’re going to want to listen!
  5. Authentic stories are the best, and the story shared about a high school student named Andy went viral for all the right reasons. Learn the steps Brian followed to share that story with the world.


SPECIAL GUEST

Brian Bridges

Director of Communications at Lake Hamilton School District, Arkansas

Past-President of ArkaNSPRA



Email: brian.bridges@lhwolves.net 

Twitter: @brianjbridges 



Website: https://www.lhwolves.net  

Facebook: https://www.facebook.com/LHSDWolves 

Instagram: https://www.instagram.com/lhsd_wolves/ 

Twitter: https://twitter.com/LHSD_WOLVES 



USEFUL INFORMATION

  • QR Sticker to gather content from staff - click here
  • Story about Andy - first story and the game!
  • Interested in our bootcamp? It is now being incorporated into our Membership Program. Learn more about our membership group here!

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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#TheGISDEffect & the Importance of Storytelling with Sherese Nix23 May 202200:34:01
  1. Sherese shares her journey from being a teacher to a principal to a school communicator of 55,000 students.
  2. #TheGISDEffect means changing lives and impacting futures. Find out if this annual messaging is turning into an ongoing campaign!
  3. What does social media look like in a large district and how is training offered? Sherese shares how they handle it.
  4. Social media has to be about the stories - not just announcements!
  5. Sherese believes in owning the narrative. Social media is a non-negotiable for schools.


SPECIAL GUEST

Sherese Nix

Executive Director of Communications

Garland Independent School District, Texas



Email: slightfoot@garlandisd.net 

Twitter: @sherese_nix 


Website: https://www.garlandisd.net 

Facebook: https://www.facebook.com/ChooseGarlandISD   

Instagram: https://www.instagram.com/choosegarlandisd/ 

Twitter: https://twitter.com/gisdnews  

Youtube: https://www.youtube.com/garlandisdnews 



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How to Create a Communication Camp for School Leaders with Sara Meredith10 Jun 202400:36:11

In this episode, you’ll discover:

  • Why Communication Matters: Explore how most school issues stem from communication gaps and how Comm Camp addresses these challenges head-on.
  • Comprehensive Training Topics: Get a rundown of what’s covered at Comm Camp, from crisis management and recruitment strategies to social media prowess and campaign tactics.
  • Sara’s Insights: Hear firsthand from Sara about the most impactful outcomes of Comm Camp for her district. The revelation might surprise you!
  • Social Media Tips: Don’t miss the end of the episode when Sara reveals a crucial social media strategy that could significantly broaden your audience's reach.

Tune in to learn how you can implement these strategies to boost your leadership communication skills and enhance the overall success of your school community.


SPECIAL GUEST

Sara Meredith

Public Relations Coordinator

Peoria Unified School District, Arizona


Email: smeredith@pusd11.net  

LinkedIn: @sarajsnow


Website: http://www.peoriaunified.org 

Facebook: https://www.facebook.com/peoriaunified 

Instagram: @peoriaunified11



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Understanding the “Why” Will Drive the “What” with Lori Marini16 May 202200:38:34

Looking for a way to take your storytelling to new heights? Well, you’re in the right place! Lori Marini is going to inspire you with some tips and tactics - and she might even convince you to invest in some new learning opportunities!


IN THIS EPISODE, LORI DISCUSSES:

  • How her willingness to take risks landed her in a role of managing social media for her school district
  • Why she invested her time and money into a digital marketing course and how it has transformed the way she thinks about social media
  • Video and its impact on connecting with her community
  • One simple tip of marking time off in her calendar that enables her to uncover great stories


SPECIAL GUEST

Lori Marini

District Learning Coach/Media Specialist

Northern Ozaukee School District, Wisconsin



Email: lmarini@nosd.edu 


Website: https://www.nosd.edu   

Facebook: https://www.facebook.com/NorthernOzaukeeSchoolDistrict  

Elementary Instagram Page: https://www.instagram.com/oeslearning/ 

YouTube: https://www.youtube.com/channel/UCounHTq8Vq5Rsa6vZORhApQ 



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Putting Your Heart into Social Media (& Some Canva Ninja Tips) with Elishia Seals09 May 202200:46:43
  1. Social media is now a storytelling tool in Pittsburg Community Schools. Find out exactly what that means and how it has helped shift the negativity in the district.
  2. Elishia is a trained graphic designer, so why does she use Canva every day? Because it makes her job easier!
  3. Are you making one of Elishia’s top mistakes when it comes to graphics? Find out - she’s honest and will break it down for you!
  4. Want to learn about some little-known tools in Canva that really help Elishia out? She can’t keep a secret - she will tell you about them. And it might just change your life!
  5. Social media is the long game. Keep showing up and telling those stories. Elishia will share the mindset she has that keeps her serving her district with gratitude and grace!


SPECIAL GUEST

Elishia Seals

Public Information Director

USD 250 Pittsburg Community Schools, Kansas



Email: eseals@usd250.org  

Twitter: https://twitter.com/ecseals  



Website: https://www.usd250.org  

Facebook: https://www.facebook.com/USD250/    

Twitter: https://twitter.com/PittsburgUSD250  



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How to Ignite Your Instagram with Emily White02 May 202200:42:51
  1. Unsure of how to use Instagram for your school or district? Tired of just posting the same content to both Facebook and Instagram? Emily was, too - until she joined the Ignite Your Instagram Challenge! 
  2. Reels is an amazing tool to grow your reach within Instagram! Hear unique ideas of how Emily is reusing video she already has and repurposing it into Reels.
  3. Afraid of handing over the control of Instagram for a student takeover? So was Emily, but now she realizes what an amazing program this is. Hear what she has planned for the future!
  4. Looking to get excited about social media again? Emily will share the secret weapon in her pocket (literally, it is on her phone) that helps her stay energized and inspired with social storytelling for her district.



SPECIAL GUEST

Emily White

Director of Communications and Marketing 

Sunnyvale ISD, Texas



Email: emily.white@sunnyvaleisd.com  

Twitter: https://www.twitter.com/et_white1   



Website: https://www.sunnyvaleisd.com 

Facebook: https://www.facebook.com/SISDTX 

Instagram: https://www.instagram.com/sunnyvaleisdtx    

Twitter: https://www.twitter.com/SunnyvaleISD 



USEFUL INFORMATION

  • Email Emily used to promote the Student Instagram Takeover - click here
  • Interested in the Instagram Bootcamp? It is now being incorporated into our Membership Program. Learn more about our membership at the link below!
  • Interested in the membership group? Join now!
  • Blog on 10 Reel Ideas - click here

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Why You Can’t Miss the NSPRA 2022 National Seminar in Chicago with Barbara Hunter, APR25 Apr 202200:31:04

Join us at the premiere conference for school communicators this summer - NSPRA 2022 National Seminar happening in Chicago on July 17-20, 2022. Consider this your personal invitation! Discover thought-provoking keynotes, best-practice sessions and exciting networking opportunities when you attend in person at the Sheraton Grand Chicago Hotel or online via the virtual event platform.


IN THIS EPISODE, BARBARA SHARES:

  • What the NSPRA National Seminar is and who should attend
  • Several exciting changes to help enhance the seminar experience
  • Why the best part of the seminar may not be the sessions themselves
  • How to ask your school for funding for this event


SPECIAL GUEST

Barbara Hunter, APR

Executive Director

National School Public Relations Association


Email: bhunter@nspra.org 

Twitter: https://twitter.com/NSPRA_ED 


Website: https://www.nspra.org/  

Facebook: https://www.facebook.com/NSPRAssociation/ 

Twitter: https://twitter.com/nspra  



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Boost Your Social Media Engagement Through Strategies That Work with Melanie Gonzalez18 Apr 202200:47:21

Passion must be her middle name because, my goodness, does Melanie Gonzalez have a lot of it! Her district has received awards for its engagement tactics, and she will be a breakout speaker on the topic at this summer’s NSPRA seminar in Chicago. Today, you get to learn from Melanie right from the comfort of your device! 


IN THIS EPISODE, MELANIE DISCUSSES:

  • How she manages social media for her district of 43 schools 
  • The audiences her district reaches on its various social media platforms
  • How her district won over a divisive community with a unique approach to graduation in 2020
  • Four secrets that have worked well (and will for you, too) to increase engagement on platforms like Facebook, Twitter, Instagram, and LinkedIn


SPECIAL GUEST

Melanie Gonzalez

Digital Media Coordinator & Social Media Manager

Cabarrus County Schools, North Carolina



Email: melanie.gonzalez@cabarrus.k12.nc.us  

Twitter: https://twitter.com/MelanieSchoolPR   



Website: https://www.cabarrus.k12.nc.us/ 

Facebook: https://www.facebook.com/cabcoschools 

Instagram: https://www.instagram.com/cabcoschools    

Twitter: https://www.twitter.com/cabcoschools  



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Quick Tips to Engage Your Community During Your Next Superintendent Transition with Rachel Thomas11 Apr 202200:39:30

Do you have an upcoming leadership transition in your school or district? Yes? Then this episode is for you! Rachel has practical tips that you’re probably going to want to write down.


IN THIS EPISODE, RACHEL SHARES:

  • Keys to tying social media posts to your vision, mission, and values before you ever identify a need to transition to a new leader
  • Tips for the search process and involving your community
  • A list of ways to connect and engage with the community as the new leader takes over using social media
  • Her best social media tip of always including a call to action in your posts


SPECIAL GUEST

Rachel Thomas

Brand and Communications Manager

Kansas Association of School Boards, Kansas



Email: rthomas@kasb.org 

Twitter: https://twitter.com/RachelIsaThomas  



Website: https://www.kasb.org/    

Facebook: https://www.facebook.com/KASBPublicEd   

Twitter: https://twitter.com/KASBPublicEd 


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Tales of an Accidental School Social Media Professional with Amanda Keller04 Apr 202200:40:11

Amanda may not have had her eyes set on a school communications role, but it found her - and I sure am happy it did! The work she is doing for the small school district of Weston in Wisconsin is amazing. 


IN THIS EPISODE, AMANDA DISCUSSES:

  • Her journey into holding the role of Social Media Director in her district of fewer than 300 students
  • How her reluctant attempt at an IG Reel led to over 400,000 people reached!
  • The impact social media is making in her district, including attracting a highly-qualified teacher from a nearby district
  • Her biggest struggle with time management and a few things she tries to implement to conquer that issue


SPECIAL GUEST

Amanda Keller

Social Media Director

Weston School District, Wisconsin



Email: akeller@weston.k12.wi.us

Twitter: https://twitter.com/bamanda57   



Website: https://www.weston.k12.wi.us/   

Facebook: https://www.facebook.com/WestonSchoolDistrict 

Instagram: https://www.instagram.com/westonschooldistrict/

YouTube: https://www.youtube.com/channel/UCPcUnHQQhSuQ4ZXHvudghBA    

LinkedIn:  https://www.linkedin.com/company/weston-school-district



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The Case for Creating a Facebook Group: Improved Family Engagement & Communication with Laraine Weschler28 Mar 202200:44:39

After listening to this episode, I think you are going to want to be Laraine Weschler when you grow up. She is an AMAZING school communicator who is going to share some insights into a concept you may have never thought about - running a Facebook group for your community.


IN THIS EPISODE, LARAINE SHARES:

  • Her secret to frequent school visits & how this helps her build relationships
  • Why she decided to start a Facebook group for her community
  • How the page has helped increase family engagement
  • Awesome feature examples that highlight staff and alumni


SPECIAL GUEST

Laraine Weschler

Communication Specialist

Naugatuck Public Schools, Connecticut 


Email: laraine.weschler@naugatuck.k12.ct.us 


Website: https://www.naugatuck.k12.ct.us/   

Facebook: https://www.facebook.com/NaugatuckPublicSchools/

Instagram: https://www.instagram.com/naugatuckpublicschools/   

Twitter: https://www.twitter.com/NaugatuckPS 

YouTube: https://www.youtube.com/c/NaugatuckPublicSchools 


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Good Boundaries = Great Storytelling with Heidi Feller21 Mar 202200:40:50

It’s a busy time of year! How can you manage social media instead of social media managing you? This podcast episode will help!


IN THIS EPISODE, HEIDI DISCUSSES:

  • The importance of boundaries in your role as a school communicator
  • Simple email changes you can make to help you take control
  • How to schedule your work time to avoid feeling overwhelmed
  • A unique approach to handling those negative social media gossip groups


SPECIAL GUEST

Heidi Feller

Chief Inspirational Officer

#SocialSchool4EDU


Email: hefeller1169@gmail.com

Twitter: @heidi_feller



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Research-based Insights on School Social Media Content for 2022 with Angela Brown14 Mar 202200:34:23

My APR friends are going to be so geeked out to listen to this episode! My friend Angela Brown is diving into the research that can help school communicators do their job more effectively!


IN THIS EPISODE, ANGELA SHARES:

  • The many ways Niche can help K12 schools (beyond just the school ranking)
  • Specific stories you should be telling on social based on parent research
  • Why highlighting teachers is so critical
  • Her best advice - “Don’t chase bees!” She’ll explain it in the interview.


SPECIAL GUEST

Angela Brown

K-12 Senior Enrollment Insights Leader

Niche - Pittsburgh, Pennsylvania 


Follow Angela on Twitter: @angelambrown 

Connect with Angela on LinkedIn: https://www.linkedin.com/in/angelambrown/ 

Email: angela.brown@niche.com 


Website: https://www.niche.com  

Facebook: https://www.facebook.com/nichesocial 

LinkedIn: https://www.linkedin.com/company/nichesocial/     

Twitter: https://twitter.com/Niche_Insights   



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Entering the Algorithm: Using Instagram Features to Force Growth with Eric Perez03 Jun 202400:46:13
  1. I’m so excited for you to learn from our guest today! Eric has helped Colton Joint Unified School District grow their followers by more than 400% in the last 10 months. He’s sharing his best tips today.
  2. Eric gives three tips for improving your video content on Instagram. They include who should be featured in the content, how to start your content and the ideal length.
  3. What you share is as important as how you share it. Eric shares his Instagram screen to show how to apply settings and options to increase your reach!


SPECIAL GUEST

Eric Perez

Communications Specialist

Colton Joint Unified School District, California



Email: Eric_Perez@CJUSD.net  

LinkedIn: Eric Perez


Website: https://www.cjusd.net/ 

Facebook: https://www.facebook.com/ColtonJUSD 

Instagram: @coltonjusd



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Episode 100 - Listeners Share Their Best Social Media Tips07 Mar 202200:26:19

Oh my goodness - we made it to episode 100!! And it’s my birthday!! Two big reasons to celebrate - and you get the gift of learning the 10 best social media tips from our listeners.


IN THIS EPISODE, LISTENERS SHARE:

  • Practical ways to use more video in your social storytelling
  • The importance of building a team to help you with social media
  • Why you should NOT be afraid to try something new
  • How this podcast can help create meaningful relationships with other School PR professionals


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How to Convince a School District to Add a Communications Position with John Charlton28 Feb 202200:37:14

Schools of every size need a person devoted to school communications, but many think they can’t afford it. Learn how John Charlton convinced his district of 2,000 students to add a new position and learn about the amazing impact he has had in just two years!


IN THIS EPISODE, JOHN SHARES:

  • How he convinced his school district to add a communications position
  • Why his initial focus when he got started was on internal communication with staff
  • How he quadrupled the Facebook following for his district
  • The best stories that his community loves to see on social media


SPECIAL GUEST

John Charlton

Communications Coordinator

Cambridge City School District, Ohio


Follow John on Twitter: @sportshack6886 

Email: john.charlton@cambridgecityschools.org 


School Website: www.cambridgecityschools.org 

Facebook: https://www.facebook.com/CambridgeCitySchools    

Twitter: https://twitter.com/Cambridge_CS     



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Social Media Systems to Save Your Sanity with Stephanie Smith, APR21 Feb 202200:40:19

Are you a one-person communications shop who struggles with managing all the things? Then you’re going to want to meet this week’s guest! Learn practical tips and systems to help you celebrate your school district with the world.


IN THIS EPISODE, STEPHANIE DISCUSSES:

  • How she convinced her school district to jump into social media and the platforms she uses today to celebrate her students and staff
  • The system she created to manage the various social media accounts throughout her district 
  • Her best strategy to get more content for social - and it relates to setting aside one hour per week
  • The importance of her MOSPRA (and NSPRA) family


SPECIAL GUEST

Stephanie Smith, APR

Director of Public Relations

Fort Osage R-1 School District, Missouri


Email: ssmith@fortosage.net  

Twitter: @smithsteph


School Website: https://www.fortosage.net/  

Facebook: https://www.facebook.com/FortOsageSchoolDistrict    

Twitter: https://twitter.com/FortOsageSchool 

Instagram: https://www.instagram.com/fortosageschools/    



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14 Social Media Posts Your Community Will Love14 Feb 202200:27:38

Are you struggling to find stories to share on social media right now? Or maybe you are sick of the negative comments you are receiving? Grab 14 easy social media post ideas that your community will absolutely LOVE!


IN THIS EPISODE, ANDREA SHARES:

  • One easy tip sure to lead to more content from staff
  • 14 ideas with sample posts linked in the show notes
  • How to keep things SIMPLE for yourself (for you overthinkers out there)
  • Why getting students involved will make your job easier


USEFUL INFORMATION

  1. What students & staff love about your district
  2. Therapy Dogs
  3. Sports
  4. Little Moments
  5. Art & Tech Ed Projects
  6. Homecomings/Videos
  7. Staff going above and beyond
  8. Classroom Activities
  9. Video Invites
  10. Senior Scholarships
  11. Instagram Reels
  12. Student Apprenticeships
  13. #ThrowbackThursday
  14. Student Stories

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The Power of Social Media in a Small School District with Anindita Anaam07 Feb 202200:34:33

When the role of Communication Specialist was added to the Oconto Unified School District two years ago, they were aware of the positive potential it could have for their community. Meet Anindita, the woman who did the work and proved them right! She is a first-generation American who is really making an impact in the K12 education world.


IN THIS EPISODE, ANINDITA SHARES:

  • Her diverse background which includes two masters degrees from India
  • How she gathers stories from her three schools for the district’s social media platforms
  • Why she focuses her time on building relationships with staff
  • Which program has helped make social media easier and more effective


SPECIAL GUEST

Anindita Anaam

Communications Specialist

Oconto Unified School District, Wisconsin


Email: anindita200@gmail.com 

LinkedIn: Anindita (Andy) Neogy Anaam


School Website: https://www.oconto.k12.wi.us/ 

Facebook: https://www.facebook.com/ocontoschooldistrict/    

Twitter: https://twitter.com/GoOconto 

Instagram: https://www.instagram.com/ousd_schools 



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Andrea Gribble’s Take On 2022 Social Media Resolutions for Schools with Niche’s Enrollment Insights Podcast31 Jan 202200:45:07

To kick off 2022, I sat down with Niche’s Enrollment Insights Podcast host Angela Brown. You can catch the original podcast at this link. It was a fun conversation so I asked if I could share the interview here on my podcast!


IN THIS EPISODE, ANDREA SHARES:

  • Eight resolutions for school social media managers
  • The latest failures she’s had on social media
  • How she stays informed on what is working best for schools
  • Detailed conversations on Instagram Reels, Facebook Live, and what you should stop doing in 2022


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How to Use Facebook Live to Showcase Your Students with Jessica James24 Jan 202200:37:13

You can give your community a backstage pass to the great things happening in your school through a simple tool called Facebook Live! Today’s guest uses it frequently and she’s going to share her best tips and lessons learned in today’s interview.


IN THIS EPISODE, JESSICA DISCUSSES:

  • How she uses Facebook Live to showcase her high school
  • What equipment is helpful for streaming live
  • Her pre-live checklist
  • The impact that opening the walls of the school to the community can make 


SPECIAL GUEST

Jessica James

Library Media Specialist

W.S. Neal High School, Alabama


Follow Jessica on Twitter: @MrsJamesReads

Email: jessica.james@escoschools.net 



School Website: http://w.s.nealhigh.al.ech.schoolinsites.com/ 

Facebook: https://www.facebook.com/wsnblueeagles   

Instagram: https://www.instagram.com/wsnealyearbook/   



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Your 2022 Pep Talk for School Communicators with Ted Neitzke17 Jan 202200:43:28

You are the storyteller for your school district! Let that important role fuel the energy you bring to celebrating the many stories that deserve to be told. Today’s podcast is going to give you the confidence and tools to do that in 2022!


IN THIS EPISODE, TED SHARES:

  • The story of the buffalo and how you can use it to help your district navigate 2022
  • Why celebrating your students and staff is so important
  • How to combat the “No one sends me anything” mentality when it comes to communicating for the school
  • One simple tool that could change everything - the swift survey


SPECIAL GUEST

Ted Neitzke

CEO

CESA 6, Wisconsin


Follow Ted on Twitter: @tneitzke

Email: tneitzke@cesa6.org 



School Website: https://www.cesa6.org/ 

Facebook: https://www.facebook.com/CESA6/   

Twitter: https://twitter.com/CESA6    

Instagram: https://www.instagram.com/cesa6wi/ 

Podcast: https://thesmartthinkingpodcast.podbean.com/ 


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Extending Customer Service Beyond School Building Doors with Karen Heath10 Jan 202200:35:41

Let’s get strategic with your social media approach! In today’s interview, Karen Heath shares proven tactics to help your school celebrate the great stories happening in your school district.


IN THIS EPISODE, KAREN DISCUSSES:

  • A simple method used to preplan post content twice per year
  • How customer service training for your social media team can shape the interactions your school has with its followers
  • Why employee appreciation is so important for her agency and for schools everywhere
  • A special story that highlights the value of the programs provided for students


SPECIAL GUEST

Karen Heath

Supervisor of Communications

Berrien RESA, Michigan


Follow Karen on Twitter: @karen_heath  

Email: karen.heath@berrienresa.org 



School Website: https://www.berrienresa.org  

Facebook: https://www.facebook.com/berrienresa    

Twitter: https://twitter.com/berrienresa 

Instagram: https://www.instagram.com/berrienresa/   



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Five Reasons NOT to Post Everything on Social Media03 Jan 202200:24:05

Not everything that your school communicates needs to be posted on your social media pages. I’ve been saying this for years to all of the schools we serve here at #SocialSchool4EDU. Today I’ll break it down for you.


IN THIS EPISODE, ANDREA SHARES:

  • One personal success story from a school of implementing the strategy of not posting every decision on social media.
  • Five reasons NOT to share everything on social media
  • Over 25 communication tools that can be used - other than social media!


USEFUL INFORMATION

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

Small School Success in Writing Our Story with John Hannah27 May 202400:41:12
  1. Many schools are aspiring to grow enrollment these days. Learn why Superintendent John Hannah believes Morton School District is adding students.
  2. In a small district, finding the person and time to manage social media successfully is a struggle. After an internet search, John discovered #SocialSchool4EDU, and he’ll share its impact in his community, including passing their first bond since 1998.
  3. Training your staff on the types of moments to capture is critical. Morton reminds their team to capture active, daily moments - not just the staged, posed photos.
  4. As a leader, John’s best social media tip is to let your staff tell the story. They interact with families and students every day, and they can provide authentic, personal stories that allow the community to truly see what is happening in your school.


SPECIAL GUEST

John Hannah

Superintendent

Morton School District, Washington



Email: jhannah@morton.k12.wa.us  



Website: https://morton.k12.wa.us 

Facebook: https://www.facebook.com/MortonSchoolDistrict214 

Instagram: @mortonsd214



USEFUL INFORMATION

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How to Use Facebook for School Fundraising with Maria Carter-Ewald27 Dec 202100:42:14

Budgets are tight for every school out there. Learn how to leverage social media to help with fundraising and more in today’s podcast.


IN THIS EPISODE, MARIA SHARES:

  • Why her small school with 800 students invested in a communication position
  • Specific ways she used social media to raise $19,000 in two weeks in order to purchase new Chromebooks for her district
  • Strategies that she uses to outperform much larger districts around her when it comes to Facebook engagement
  • How she stays on top of it all as a one-person communications office


SPECIAL GUEST

Maria Carter-Ewald

Communications Director

Whitmore Lake Public Schools, Michigan


Email: maria.carter-ewald@wlps.net 


School Website: https://www.wlps.net 

Facebook: https://www.facebook.com/WhitmoreLakePublicSchools   

Twitter: https://twitter.com/wlschools   

Instagram: https://www.instagram.com/whitlkpublicschools/  


USEFUL INFORMATION

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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BOLD Social Media Advice that Works with Nicole Valles20 Dec 202100:34:52

Nicole Valles is living proof that social media works in staff recruitment! She landed her role as Digital Content Specialist three years ago because of a Facebook post. 


IN THIS EPISODE, NICOLE DISCUSSES:

  • How social media is handled at each of their schools through digital coaches 
  • What one decision has led to less stress when it comes to social media
  • The #SuperSubstitutes campaign that led to hundreds of applications
  • Why she uses Facebook albums to post some of her campaigns


SPECIAL GUEST

Nicole Valles

Digital Content Specialist

Barrow County School System, Georgia


Follow Nicole on Twitter: @nikkival

Email: nicole.valles@barrow.k12.ga.us


School Website: https://www.barrow.k12.ga.us

Facebook: https://www.facebook.com/BarrowCountySchools/  

Twitter: https://twitter.com/BCSchools1  

Instagram: https://www.instagram.com/barrowcountyschools/ 

YouTube: https://www.youtube.com/c/BarrowCountySchoolSystem 

LinkedIn:  https://www.linkedin.com/company/barrow-county-schools 


USEFUL INFORMATION

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Free Video Training: Learn the simple secrets behind social media for K12 schools!

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How to Reach Thousands As a Small Catholic School with Laura Jo Jarchow13 Dec 202100:32:55

Your school has great stories to share, whether you have 40,000 students or just 219 students like the school we’re talking with today. Learn how Principal Laura Jo Jarchow is spreading the mission of St. Mary School in her Wisconsin community and beyond!


IN THIS EPISODE, LAURA JO SHARES:

  • Her role and numerous responsibilities as Principal
  • How she uses Facebook and Instagram posts to share the mission of her school
  • Why she decided to take part in the latest #SocialSchool4EDU Facebook Page Challenge
  • The results from the challenge, which have dramatically increased her reach with each post she shares


SPECIAL GUEST

Laura Jo Jarchow

Principal

St. Mary School, New Richmond, Wisconsin


School Website: http://st-marysschool.com/ 

Facebook: https://www.facebook.com/StMarysNewRichmond   


USEFUL INFORMATION

  • Easton’s courageous story after he fell into a campfire - click here
  • St. Mary’s post asking for shares to win $500 (over 400 shares) - click here
  • Interested in helping with podcast 100? Share your best tip that you’ve learned from me! Record a 30-90 second audio memo or video (landscape) with this information:
    • Name
    • School or District
    • State
    • Title
    • Best tip/most impactful thing you’ve learned. You can share a specific story of how you used it as well!
    • Email your clip with “Podcast 100” in the subject line to: andrea@socialschool4edu.com 
  • Want support all year long? Check out our membership program.

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