Mastering Events: An Audience Republic Podcast – Details, episodes & analysis

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Mastering Events: An Audience Republic Podcast

Audience Republic

Business

Music

Frequency: 1 episode/14d. Total Eps: 26

Mastering Events is a podcast dedicated to exploring the dynamic world of live event marketing and promotion, and the people who have made it their profession. Presented by all-in-one event marketing and CRM platform Audience Republic, and hosted by former Rolling Stone Australia editor Rod Yates, Mastering Events brings together thought leaders and seasoned professionals from the live event sector to combine insightful conversations with lively anecdotes, real-world examples and actionable takeaways. Mastering Events is a must-listen for all concert, venue, festival and event promoters, and anyone seeking to make a mark in the live events sector.

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🇨🇦 Canada - marketing
18/08/2026
#51

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Score global : 52%

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Episode 25: Brian Kitts (Red Rocks Amphitheatre)

Episode 25

Monday, July 15, 2024 • Duration 52:40

Brian Kitts is the Chief Marketing and Business Development Officer for City of Denver venues such as Colorado Convention Center, Denver Coliseum, Denver Performing Arts Complex, McNichols Civic Center Building, and of course the world famous Red Rocks Amphitheatre.

The diversity of these venues and the events they hold gives Brian a unique and comprehensive perspective on the event marketing landscape.

So too does the fact that he is also a lecturer in Sports and Entertainment Marketing at the University of Denver, granting him weekly face to face contact with a new generation of gig goers, which provides a constant source of learning about new marketing trends and the most effective ways of reaching a younger audience.

We talk about it all in this interview!

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Episode 24: Corey Topp (Sellout Digital)

Episode 24

Monday, July 1, 2024 • Duration 57:16

Corey Topp is the Founder and Director of Sellout Digital, a digital marketing agency specializing in events.

He is well versed in the art of selling out an event. Exhibit A is his own festival Reminisce, which he grew from a backyard party into an annual 10,000 capacity event in Melbourne. And then there's Tailgate, a 1500-capacity Superbowl party he launched and sold out in just 16 days earlier this year.

With Sellout Digital Corey has helped many other events achieve similar results, using a system he developed called the Sellout Marketing System. We talk about the different elements of that system in this interview, from crafting your event campaign messaging like a TV series through to maximizing your ROI on Meta ad campaigns.

Corey also has experience working in digital across the banking and gambling industries, and brings all of that experience into this conversation.

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Episode 15: Josh Walker (Sports Innovation Lab)

Episode 15

Monday, February 26, 2024 • Duration 47:08

Josh Walker is the Co-Founder and CEO of Sports Innovation Lab.

Sports Innovation Lab is a data company that is revolutionizing how sports leagues, teams and brands use data to understand their customers and acquire their future fan. The company analyzes fan behavior at scale, and then uses that intelligence to help organizations drive live viewership, increase conversion rates and build more meaningful sponsorships.

Not surprisingly, we talk a lot about data in this interview, and the most impactful ways that brands and leagues can use it. We also look at some of the parallels between the music and sports industries in terms of ticket buying behavior, the increasing importance of OTT platforms in the sporting space, the concept of the fluid fan, and much more.

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Episode 14: Erin Nourijanian (UBS Arena)

Episode 14

Monday, February 12, 2024 • Duration 41:46

Erin Nourijanian is the Vice President of Marketing at UBS Arena.

When Erin started the role in February 2021, she was in the unique position of marketing a venue that was still being built.

From establishing its brand and marketing events for a venue that wasn't yet open, to winning over fans of the New York Islanders ice hockey team who were moving to UBS from the Nassau Veterans Memorial Coliseum, it was all ahead of her.

Erin, however, was no rookie, having previously worked at New York's Webster Hall as the Director of Marketing and at the Nassau Coliseum as the Senior Director of Marketing. So UBS Arena was a challenge she was well and truly up for.

We talk about Erin's journey in this interview, the challenges of launching a new venue and the marketing techniques to ensure its success, capturing fan and artist attention in a crowded market, and much more!

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Episode 13: Paul Newman (AXS UK)

Episode 13

Monday, January 29, 2024 • Duration 51:16

Paul Newman is the Director of Ticketing at AXS UK.

When it comes to event ticketing, there's not much Paul hasn't seen. Not only will he celebrate 10 years as the Director of Ticketing at AXS UK in 2024, but prior to that he worked at Live Nation and AEG, where his roles included Director of Ticketing at London's O2 Arena.

He worked on Michael Jackson's record-breaking, if ill-fated, run of 50 shows at the O2 in 2009 and 2010, and at AXS routinely oversees the ticketing for some of the UK's biggest concerts, including Taylor Swift, and festivals like British Summer Time Hyde Park.

We talk about it all in this interview, from managing the onsale for high-demand events to the key things organizers need to prioritize with their ticketing strategy, and much more!

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Episode 12: Morgan Margolis (Knitting Factory Entertainment)

Episode 12

Monday, January 15, 2024 • Duration 55:59

Morgan Margolis is the CEO and President of Knitting Factory Entertainment.

The very first Knitting Factory opened in New York in 1987, but since then the company's operations have expanded far and wide, to the point where they now own and manage venues ranging from small clubs to outdoor amphitheatres, and produce events and festivals such as Desert Daze. Knitting Factory is also involved in touring and artist management, and via Partisan Records, music production and distribution of artists like Fontaines DC, PJ Harvey and Idles.

Morgan oversees it all, and as he explains in this interview, he pretty much learned on the job. His career could have gone in a few different directions – his parents were both actors, and his dad Mark found fame acting in films such as Scarface and on TV shows like Breaking Bad and Better Call Saul, where he played one of the ultimate screen villains, Hector Salamanca. After briefly following in his parents' footsteps, Morgan settled on a career in events, venues and hospitality.

From his background and upbringing to the intricacies and logistical realities of running independent venues in 2024, we cover a lot of ground in this interview!

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Episode 11: Callie Lardas (mtheory LLC)

Episode 11

Monday, January 1, 2024 • Duration 43:44

Callie Lardas is the Senior Director of Tour Marketing at mtheory LLC.

Callie began her career as a booking assistant at Madison House, before realizing being an agent wasn't for her.

She set her sights on event marketing and embarked on a journey that has taken her through organizations like Live Nation and AEG Live, before landing at mtheory LLC, where she works across the tour marketing for acts playing anywhere from 250 cap rooms all the way up to amphitheatres and arenas.

Needless to say, Callie has many wonderful insights into marketing a wide spectrum of live events, all of which we cover in this interview.

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Episode 10: Steve Oberman (See Tickets North America)

Episode 10

Monday, December 18, 2023 • Duration 56:00

Steve Oberman is the Executive Vice President and Head of Music at See Tickets North America.

He and his team oversee the ticketing for hundreds of festivals and events every year, making him the perfect person to talk to about trends and best practices in the ticketing space.

He actually began his music industry career in management, working alongside artists like Velvet Revolver, which we also dig into during the conversation.

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Episode 9: Stephen Budd (Festival Founder, Artist/Producer Manager)

Episode 9

Monday, December 4, 2023 • Duration 43:34

Stephen Budd is a British music industry executive and artist/record producer manager.

It's impossible to capture all of his accomplishments in this brief space, so here are just a few of them: In 2010 he co-founded the NH7 Weekender festival in India, the first of its type ever in the country; in 2006 he co-founded Africa Express with Blur vocalist Damon Albarn and journalist Ian Birrell, a non-profit organization facilitating collaboration between African, Middle Eastern and Western artists; other festivals he co-founded include the DMZ Peace Train Festival in Korea, and he is a director of the award-winning OneFest festival.

He also created the Passport Back To The Bars/BRITs Week concert series, in which major artists such as The Cure and Coldplay perform in small clubs across the UK to raise money for WarChild.

Add to all that an ongoing role with the Music Managers Forum, which he's been involved with since 1994 as both a Chairman and Board Member, and the fact that the first producer he ever managed was the legendary Tony Visconti, and you start to get an idea of the width and breadth of Stephen's career.

We try and cover as much as we can in this interview!

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Episode 8: Dustin Sugar-Moore (I.M.P.)

Episode 8

Monday, November 20, 2023 • Duration 46:12

Dustin Sugar-Moore is the Director of Marketing at I.M.P., the independent concert promotion and production company that operates venues ranging from the legendary 9:30 Club in Washington D.C. all the way up to the 20,000-capacity Merriweather Post Pavilion in Columbia, Maryland.

We cover a lot of ground in this interview, from how Dustin manages a mailing list of around one million people to the marketing strategy behind launching I.M.P.'s latest venue, The Atlantis, in Washington D.C. in May 2023.

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Mastering Events: An Audience Republic Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

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Mastering Events: An Audience Republic Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities