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mastered. The Business Of Music – Details, episodes & analysis

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Podcast mastered. The Business Of Music

mastered. The Business Of Music

Front Porch Music

Music

Music

Music

Frequency: 1 episode/2d. Total Eps: 13

Hosting podcast Buzzsprout

This is mastered., a Front Porch Production.

Join the hosts of CCMA-nominated On the Porch with Front Porch Music for this mini-series offering crash courses on the ins and outs of the music industry and business.

Expert guests from across the Canadian music landscape sit down with Jenna and Logan to discuss labels, getting shows booked, landing festival slots, A&R, social media and the digital world, and more!

For more support with your music career, visit www.masteredbyfp.com.

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[Trailer] Get Ready to Master the Music Business

Wednesday, September 3, 2025 • Duration 00:47

Your journey to mastering the music industry starts here.

mastered. by Front Porch Music is your insider’s guide to building a successful music career. In every episode, hosts Jenna and Logan sit down with industry experts — from record label execs and booking agents to vocal coaches, marketing pros, and more — to give you the tools, tips, and strategies you need to navigate the music business with confidence.

Whether you’re releasing your first single, planning your next tour, or looking to level up your artist brand, mastered. is here to help you make smarter moves and take your music further.

Hit “follow” or “subscribe” now so you don’t miss the first full episode — and get ready to master the music business.

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Unpacking the DIY Independent Artist Life with Parker Graye

Season 1 · Episode 4

Monday, September 8, 2025 • Duration 35:09

Parker Graye is one of Canada’s leading independent country artists. Her drive has landed her on major stages like Boots and Hearts, participation in SiriusXM’s Top of the Country program, the coveted iHeartFutureStar and multiple Top 40 songs at country radio (Good at Gettin’ Gone, Rally Around - Sully Burrows, Love and Hate - Annika Catharina), and millions of organic streams.

Not bad for a 100% independent artist.

Parker and Logan sit down to create the do-it-yourself artist’s toolbox. From distributing your music, to building a social media presence and developing campaigns, to networking and building authentic relationships across the music industry.

They also discuss the challenges that come with being an independent artist and how to make the most of it.

Follow Parker on Instagram and TikTok.

This is mastered., a Front Porch Production.

Join Logan Miller and Jenna Weishar, the hosts of CCMA-nominated On the Porch with Front Porch Music for this mini-series offering crash courses on the ins and outs of the music industry and business.

Expert guests from across the Canadian music landscape sit down with Jenna and Logan to discuss labels, getting shows booked, landing festival slots, A&R, social media and the digital world, and more!

For more support with your music career, visit mastered. by Front Porch Music.

mastered. by Front Porch Music is a Front Porch Production, hosted by Logan Miller and Jenna Weishar. mastered. by Front Porch Music is produced by Logan Miller, Jenna Weishar, and Jason Saunders.

The theme song for this podcast was written, produced, and performed by Keith Hundt.

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How to land a slot on the big stage at major festivals, with Evenko’s (LASSO, Osheaga) Patrick Guay

Season 1 · Episode 3

Monday, September 8, 2025 • Duration 40:24

Patrick Guay has been around the music industry. Starting in a band himself, his humble beginnings involved eating cold Chef Boyardee straight out of the can in a van while on tour across Canada.

Patrick worked across labels in marketing and management, before finding his home at Evenko nine years ago. Patrick is the Senior Manager, Booking, Concerts and Events, playing a huge role in the lineups you see for LASSO and Osheaga. Their team works on 1600 events a year across Quebec and some of the Atlantic region.

We dove in on festival strategy, booking, and what festivals of their size are looking for when it comes to getting booked. Long story short, you have to be able to sell tickets in your home market. We also talked about booking in terms of ticket sales and the level of artists and timeslots based on the ability to sell tickets.

If you’re independent and building a base of fans who want to see you play, you’re on the right track. If you’ve got an agent, you’re in a great place for getting booked.

Connect with Patrick Guay on Instagram.

This is mastered., a Front Porch Production.

Join Logan Miller and Jenna Weishar, the hosts of CCMA-nominated On the Porch with Front Porch Music for this mini-series offering crash courses on the ins and outs of the music industry and business.

Expert guests from across the Canadian music landscape sit down with Jenna and Logan to discuss labels, getting shows booked, landing festival slots, A&R, social media and the digital world, and more!

For more support with your music career, visit www.masteredbyfp.com.

mastered. by Front Porch Music is a Front Porch Production, hosted by Logan Miller and mastered. by Front Porch Music is produced by Logan Miller, Jenna Weishar, and .

What makes you ready to sign with a label? With MDM Recordings Founder, Mike Denney

Season 1 · Episode 2

Monday, September 8, 2025 • Duration 39:42

Mike Denney started his music business career in marketing and sales, after attending Harris Institute.

First and foremost a music lover, Mike has spent his career breaking artists, putting Canadian country acts on the road, and so much more.

From his early days at Sony Music to founding MDM Recordings, Mike shares invaluable insights on navigating the challenges of the music business, the importance of networking, and the evolving landscape for independent artists.

Whether you're an aspiring artist or a music enthusiast, we did a deep dive into the realities of the industry and the dedication required to succeed.

You can connect with Mike Denney here.

This is mastered., a Front Porch Production.

Join Logan Miller and Jenna Weishar, the hosts of CCMA-nominated On the Porch with Front Porch Music for this mini-series offering crash courses on the ins and outs of the music industry and business.

Expert guests from across the Canadian music landscape sit down with Jenna and Logan to discuss labels, getting shows booked, landing festival slots, A&R, social media and the digital world, and more!

For more support with your music career, visit www.masteredbyfp.com.

mastered. by Front Porch Music is a Front Porch Production, hosted by Logan Miller and Jenna Weishar. mastered. by Front Porch Music is produced by Logan Miller, Jenna Weishar, and Jason Saunders.

The theme song for this podcast was written, produced, and performed by .

WTF is sync and licensing? With Joelle May

Season 1 · Episode 1

Monday, September 8, 2025 • Duration 24:23

Joelle May’s career has spanned across public relations, label management, events, and more. One area she’s worked in for over a decade is sync and licensing.

And I know what you’re thinking - wtf is sync and licensing? This is exactly why we thought it’d be great to sit down with Joelle and really unpack that.

Joelle has placed music across television, video games, and commercials in North America and Europe.

In this episode, we get to the bottom of what sync and licensing is, how to get your music placed (spoiler: it’s not easy, especially on your own), and a little bit about the legalities and how royalties work.

If you have more questions about sync and licensing, you can contact Joelle on Instagram.

This is mastered., a Front Porch Production.

Join Logan Miller and Jenna Weishar, the hosts of CCMA-nominated On the Porch with Front Porch Music for this mini-series offering crash courses on the ins and outs of the music industry and business.

Expert guests from across the Canadian music landscape sit down with Jenna and Logan to discuss labels, getting shows booked, landing festival slots, A&R, social media and the digital world, and more!

For more support with your music career, visit www.masteredbyfp.com.

mastered. by Front Porch Music is a Front Porch Production, hosted by Logan Miller and Jenna Weishar. mastered. by Front Porch Music is produced by Logan Miller, Jenna Weishar, and Jason Saunders.

The theme song for this podcast was written, produced, and performed by .

Finding & Keeping Your Voice with Vocal Coach Amanda Kind

Season 1 · Episode 8

Monday, September 22, 2025 • Duration 28:16

Amanda Kind has built a career as both a celebrated artist and a sought-after vocal coach, helping singers at every stage of their journey unlock their full potential. With a background that spans multiple genres and years of performance experience, Amanda brings a unique perspective to the craft of singing.

Amanda and Logan sit down to talk about the realities of vocal coaching—what it is, what it isn’t, and why it matters for artists of all levels. From overcoming stage fright and maintaining vocal health, to breaking down misconceptions about coaching, Amanda shares the wisdom she’s gained along the way.

They also get into how to find the right vocal coach, strategies for building vocal confidence, and why investing in your voice is one of the most important things an artist can do.

This is mastered., a Front Porch Production.

Join Logan Miller and Jenna Weishar, the hosts of CCMA-nominated On the Porch with Front Porch Music for this mini-series offering crash courses on the ins and outs of the music industry and business.

Expert guests from across the Canadian music landscape sit down with Jenna and Logan to discuss labels, getting shows booked, landing festival slots, A&R, social media and the digital world, and more!

For more support with your music career, visit www.masteredbyfp.com.

mastered. by Front Porch Music is a Front Porch Production, hosted by Logan Miller and Jenna Weishar. mastered. by Front Porch Music is produced by Logan Miller, Jenna Weishar, and Jason Saunders.

Bringing Your Creative Vision To Life with Connor Scheffler

Season 1 · Episode 6

Monday, September 22, 2025 • Duration 30:19

Content is something many artists struggle with. Whether it's social media content, the quality of video you're creating, or the direction of your visuals.

Jenna caught up with Connor Scheffler, CCMA-nominated Creative Director to talk about authenticity in your content, how to do it yourself, and what content to prioritize at different stages of your career. Connor has worked at record labels and with a number of artists over the years. He's produced some incredible music videos, but also knows his way around polished tour video, photography, and social media content.

We also dove into the world of AI a little bit. Is it good for music and content? Is it bad? We decided it really is a loaded question.

Connect with Connor on Instagram.

This is mastered., a Front Porch Production.

Join Logan Miller and Jenna Weishar, the hosts of CCMA-nominated On the Porch with Front Porch Music for this mini-series offering crash courses on the ins and outs of the music industry and business.

Expert guests from across the Canadian music landscape sit down with Jenna and Logan to discuss labels, getting shows booked, landing festival slots, A&R, social media and the digital world, and more!

For more support with your music career, visit www.masteredbyfp.com.

mastered. by Front Porch Music is a Front Porch Production, hosted by Logan Miller and Jenna Weishar. mastered. by Front Porch Music is produced by Logan Miller, Jenna Weishar, and Jason Saunders.

The theme song for this podcast was written, produced, and performed by .

Publicity 101 with Adam Gonshor of CollaboPR

Season 1 · Episode 5

Monday, September 22, 2025 • Duration 31:44

Adam Gonshor started his career in journalism at just eighteen years old. Name drop interviews include Taylor Swift and Hilary Duff. Unfortunately, given the years these were recorded, there are no behind the scenes of these video interviews.

Schooling for journalism taught Adam he actually wanted to be on the other side of the table in these conversations.

Working in marketing and publicity for a number of years at one of Canada’s top major labels, Adam has seen the ups and downs of publicity from artists early in their careers all the way up to superstars.

Adam and Jenna chatted about the do’s and don’t’s in PR land, how to pitch yourself as an indie artist, and the importance of capturing quality content for sharing and pitching.

Connect with Adam over at Collabo PR on Instagram for more info.

This is mastered., a Front Porch Production.

Join Logan Miller and Jenna Weishar, the hosts of CCMA-nominated On the Porch with Front Porch Music for this mini-series offering crash courses on the ins and outs of the music industry and business.

Expert guests from across the Canadian music landscape sit down with Jenna and Logan to discuss labels, getting shows booked, landing festival slots, A&R, social media and the digital world, and more!

For more support with your music career, visit www.masteredbyfp.com.

mastered. by Front Porch Music is a Front Porch Production, hosted by Logan Miller and Jenna Weishar. mastered. by Front Porch Music is produced by Logan Miller, Jenna Weishar, and Jason Saunders.

The Indie Touring Playbook with Noah Derksen

Season 1 · Episode 7

Monday, September 22, 2025 • Duration 33:02

Noah Derksen has been making his way across Canada, the U.S., and Europe for over a decade, playing everywhere from living rooms and coffee shops to festivals and established venues. His thoughtful songwriting and grassroots approach have allowed him to build a career one show at a time.

Noah and Logan sit down to talk about the realities of touring as an independent artist. From booking your own shows, creating connections with venues and fans, and staying organized on the road, to the challenges of making it all work financially, Noah shares the lessons he’s learned along the way.

They also get into the importance of merch, tools and resources for indie touring, and why sometimes you have to get a little scrappy to make things happen.

Follow Noah on Instagram and TikTok.

This is mastered., a Front Porch Production.

Join Logan Miller and Jenna Weishar, the hosts of CCMA-nominated On the Porch with Front Porch Music for this mini-series offering crash courses on the ins and outs of the music industry and business.

Expert guests from across the Canadian music landscape sit down with Jenna and Logan to discuss labels, getting shows booked, landing festival slots, A&R, social media and the digital world, and more!

For more support with your music career, visit www.masteredbyfp.com.

mastered. by Front Porch Music is a Front Porch Production, hosted by Logan Miller and Jenna Weishar. mastered. by Front Porch Music is produced by Logan Miller, Jenna Weishar, and Jason Saunders.